In this episode of The Business Side of Music, host Sarah Fleshner sits down with Nikki Sanz, founder and CEO of Giggs, the platform revolutionizing how talent gets hired in the live event industry. Nikki shares her journey from an aspiring tour manager to a tech entrepreneur, opening up about the challenges facing today’s live music world — from the hidden costs of touring to the constant demand for staffing.
They dig into the myths and misconceptions about music industry roles, the importance of networking and community, and how Giggs is streamlining the hiring process for both artists and crews. Nikki also speaks candidly about the mental health challenges of entrepreneurship, why rest is essential, and how support systems make all the difference in a high-pressure business.
Whether you’re dreaming of a career on the road or already living life behind the stage, this conversation pulls back the curtain on what it really takes to make live music happen.
Keywords: Nikki Sanz, Giggs, live event industry, entrepreneurship, music business, staffing, community, challenges, technology, hiring
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