Think Bigger: Write Your Book, Build Your Brand | Cathy Fyock

In this inspiring episode of Business Story of the Week, we sit down with Cathy Fyock, The Business Book Strategist, to talk about why writing a book isn't just a dream—it's a bold strategy to grow your business, brand, and thought leadership. With over a decade of experience coaching professionals and thought leaders, Cathy shares her journey from corporate teams to solo entrepreneurship, the lessons she learned the hard way, and how her latest book Writer Crisis Hotline is helping authors around the world get unstuck. If you've ever thought, “I should write a book…”, this episode will spark that fire. Cathy gives practical, motivational insights on how to think bigger, how to start, and why your story matters. Whether you're an entrepreneur, coach, speaker, or creative, this conversation will remind you: your book could be your biggest business card.