Jordan Adler on Why Gratitude Is the Greatest Growth Strategy for Beach Money Freedom

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(03:04):
Hey, superfan superstar FreddyD. Here in this episode 130, we're
joined by Jordan Adler, a manwho's turned living his dream into
an art form. He once auctioneda hundred dollar bill from his wallet
for 3.2 million, flies realhelicopters for fun, and has walked
the red carpet at the AcademyAwards. Jordan is the author of the

(03:27):
Amazon bestseller Beach Money,a book that's inspired entrepreneurs
worldwide and has positionedbeach money in the top 1% of contrib
to kiva.org out of over 1million contributors. A successful
real estate investor with amultitude of rental units in the
mountains of Arizona, Jordanalso has a reputation as an exceptional

(03:49):
leader, teacher, and mentor.He has helped countless people design
lives that they love. Whetherit's building residual income, traveling
the world, or just enjoyingeach day to the fullest. He's here
to share how you can make yourdreams a reality too. Let's get started.
Welcome, Jordan, to theBusiness Super Fans podcast. Super

(04:11):
excited to have you here, my friend.
Thank you, Frederic.
It's great to see you. It'sbeen a minute. The last time we caught
each other was in Jerome, andthat's been already a few months
gone by. It's amazing howclock goes.
It'd been a few years prior tothat, but.
Well, you and I go back 20years. Amazing how time has flown.
So, Jordan, let's go back tothe beginning and what's your backstory?

(04:32):
Because I know you've writtena couple books and you've been on
stages, you do public speakingand you've been quite successful
in the business that you'rein. So let's hear the story.
I didn't grow up in anentrepreneurial background, but I
was wired as an entrepreneur.However, that happens when I was
even very young. I was doingpaper routes and looking for ways
to increase my tips andlemonade stands and things like that.

(04:56):
Grew up in the south suburbsof Chicago. My dad saved his entire
life for myself and my twosisters to go to college for one
year, and then we wererequired to figure out how to pay
for the other three. None ofus took out loans. I worked my butt
off during college as aresident advisor and a night clerk.
Moved right out of collegewith a degree in landscape architecture.
I moved from the suburbs ofChicago to Phoenix. I think that's

(05:18):
where our paths crossed. Thefirst time was in the Phoenix area,
wasn't it?
Yeah, it was at a BNI meeting.
Yeah. So I actually moved toPhoenix and tried different things.
I was just trying to get myfooting. Worked lots of different
jobs, worked in the gyms,worked in renting roller skates on
University in Tempe, Arizona.Got a job as a draftsman, did that
for a number of years, Triedto get my degree in landscape architecture,

(05:41):
my licensing in landscapearchitecture. And I was just floundering,
trying different things, lotsof different things. And I finally
got a job as a draftsman. AndI did that for probably four years.
Worked for the state and thecity and a private company. Never
made much money. But allduring that time I was dabbling in
different entrepreneurialthings and I joined an airline, which

(06:03):
was a very entrepreneurialairline called America west. Back
when they had one plane and180 employees. I became the 180th
employee and got involved innetwork marketing and started a little
training business. All thesedifferent things and never made a
penny other than my jobincome, which was under 20 grand

(06:24):
a year. I found myself at theage of 34 years old, living in an
enclosed garage in a rental inOld Town tempe. I had two roommates
that lived in the house. Ourrent was $200 a month. I had a broken
down Jeep that was in thestreet that I hadn't driven in a
couple of years, couldn'tafford to fix it. I owned one suit,
$36,000 in credit card debt on22 credit cards. And I joined my

(06:48):
12th network marketingcompany. And in that company I finally
cracked the code and startedto make a little money. And then
I started to make a lot ofmoney. And within a matter of a few
years, I was traveling aroundthe world, even on private jets and
staying in the most beautifulcastles in Scotland and meeting with
built friendships with peopleall over the world. I learned the

(07:10):
business of networking and hada very successful business. I was
with that company, it's calledExcel. Some of you might remember
it. I was with that companyfor 13 years, made millions of dollars.
I went from living in thegarage, the enclosed garage at 34,
to making millions of dollarsfour years later. And then after
13 years, that company wentout of business and they were a multi

(07:32):
billion dollar telecom that.You remember this, Frederick, probably
better than most is that thewhole industry went digital and everybody
was analog and we were analog.We had hundreds of millions of dollars
of mechanical switches thatwere analog all over the world. And
the whole industry wentdigital. And so within 90 days we
were out of business. So Iwent from making 80 grand a month

(07:54):
to zero and needed to figureout what my next move was going to
be. And that was 20 years ago.I can't Even believe it. And I joined
a new company as anindependent distributor and became
the top earner in that companyand today have about a million customers
in five countries that all useour service. I've got a financially
free lifestyle that allows meto travel the world. I still travel
a lot. I split my time betweenLas Vegas on the Vegas strip at the

(08:18):
Waldorf and then I also have ahome in the mountains in Arizona
which you've been to. The lasttime we saw each other was up in
Drome, the magical littlemining town up about 30 miles west
of Sedona. I've had a veryblessed life, a very rich life that
has allowed me to do manythings because I didn't quit. I stayed
focused on my dream. Eventhough I bounced around a lot. I

(08:40):
finally found my footing andlanded on some things that were enjoyed,
were able to make me someserious money.
Wow, what a story. You knowyou remind me I didn't live in the
garage, I lived in a basement.Yeah, I was in 12th grade and I left
home the second time andstayed in a auto repair shop for

(09:03):
about two weeks. And my rentfrom a buddy of mine, a neighbor
lived across the street. I hadto replace the exhaust system. He
provided me some food andeverything else. I still went to
high school, still in 12thgrade and through him connected me
with somebody and they said ohyeah, we'll take you in. And there
was a two bedroom house, theyhad a basement. So the deal was I

(09:23):
would build a third bedroomdownstairs in the basement. So I
built it out, I paid for thetwo by fours and all this stuff and
then I had myself a bedroomand a place to stay. So that was
my rent, was building out thatroom. So I can relate to being down
into that situation situationand then climbing up. And two years
later I was driving a 74Corvette and was back in the drafting

(09:45):
industry. I can relate in adifferent way.
Yeah, it's funny, I think mostself made entrepreneurs, people that
have done well in businessthat started from nothing have similar
stories. Even Jeff Bezosstarted in his garage. And I think
most people that have builtbusinesses have a story of struggle
or a story where they've madea lot of money and then lost it all
and had to start from scratch.I know that's happened.

(10:08):
I used to own two apartmentbuildings. I owned one in Addison,
it was a four flat. And then Ihad another one in Chicago in Pulaski,
in Wellington was a 16 unitapartment building. And through some
events all that I lost allthat stuff.
Yeah.
And rebuilt from There. Soyou're absolutely right on the money
with that. The journey of anentrepreneur is not like this. It's

(10:30):
kind of like.
Exactly.
There's numerous face plantsalong the way.
Yeah, I've been fortunate.I've had face plants, but not too
many. I'm a risk taker, butI'm not as extreme risk taker. I
won't put it all on the line.I'll put some of it on the line.
Well, you got to take risks.So let's get into a little bit about
some of the things that you'redoing now that really is changing

(10:52):
people's lives, because that'swhat you're really doing. You're
really having a profoundimpact on people and their lives
both, whether it's financiallyor emotionally.
Yeah. A lot of things come tomind when we talk about creating
raving fans and making apositive difference in other people's
lives. And I think one of thefoundational principles is to be

(11:15):
focused on giving versusgetting. So a lot of what I do is
I look at ways that I canprovide value and give to other people
in a meaningful way. My wholebusiness model is around that which
you're very familiar with. Youknow, we've got a platform where
I can send physical greetingcards in the mail from a technology
that we have through the postoffice. But it all about gratitude.

(11:37):
It's all about expressinggratitude or infusing gratitude into
the world. I have a cigarbrand called Beach Money. My book
is called Beach Money, and myfirst book, and that book sold over
a million copies all over theworld. It's actually in about 30
languages all over the world.And I'm a cigar smoker. I love cigars.
And you are too, from time totime. Right.
And we had a cigar together upin Jerome. Thank you. You sent me

(11:59):
a couple of cigars.
When I meet somebody who's acigar. I met a guy in the elevators
here at the Waldorf in Vegastoday that I met him for the first
time, and he asked me what Idid and I told him I have a cigar
brand. He goes, I need to trysome of your cigars. And I said,
that sounds good. He's on myradar now. I'm going to make sure
that he gets a nice littleleather cigar case with a couple
of cigars and a cutter. AndI've got a nice little presentation

(12:20):
that I put together where Igive them a nice cigars in a leather
case. And I don't do it to getsales, but the result is I end up
getting sales A lot of thepeople that I give cigars to end
up buying boxes of cigars.Lots. So I'm looking for opportunities
to give. I'll tell you astory. I know three billionaires
personally, and threebillionaires that I have their cell

(12:41):
phone number. And one thing Inotice is whenever I'm visiting them,
their wife always have a giftfor me. And I notice it's not just
for me. Anybody that comes tovisit them, they have a gift for
them. And so I'm like, I mightas well model that for my own life.
Because if a billionaire isdoing it, they probably obviously
know something. So I starteddoing the same thing. When I see

(13:04):
people, I look foropportunities to give them some kind
of a gift that's going to bemeaningful to them. So it's not just
something that I do on thefly. It's something that I think
about. Like, I really askmyself, what does their life represent?
What would be meaningful tothem? What would make a difference
for them? And of course, ifthey're a cigar smoker, they're going
to want a couple of cigars,right? But I was speaking at an event

(13:25):
in Dallas. There were athousand people in the room. This
is a perfect example. 80speakers over a period of four days.
It's a lot of speakers. 80speakers in four days. And every
one of us got 20 minutes. Andprobably of the 80. Probably about
10 of them. Yeah, probablyabout 10 of them had their own book.

(13:45):
And every one of thosespeakers was trying to sell their
books from the back of theroom. And I just decided I'd been
to that event before, and I'dseen it. When my book came out, my
second book came out, Ithought, you know what? I'm not going
to sell my book. I'm going tomake sure all 1,000 of those people
get a copy of my book forfree. And not just a digital copy,
a physical copy. It's going tobe sitting on their table when they

(14:06):
sit down. Now, here's thething. That group of a thousand people
had a reach of about 5million, meaning that they were network
marketers. Some of them hadbuilt very large teams. Some of them
had built smaller teams. But Iknew that if they loved my book,
they would talk about it ontheir weekly trainings and their
conference calls. And so Idecided I'm just going to give all

(14:27):
of them a book, and I'm goingto make sure they know that they're
getting the book for free,that they don't have to buy it from
me. And that's a Way to createsuper fans is to give it away for
free. Absolutely. Yeah. Andthe result of that is my book became
an international bestseller.Not just from that one room, but
multiple things that I didlike that. The other thing I did

(14:48):
is I made a list of about 10people that have very large communities.
When I say large, I'm talkingmillions people that I know that
have very large communities. Imade that list, and I made sure that
every single person in thatgroup of 10 got 10 signed copies
from me. So I signed 10 booksfor all those 10. So that's 100 copies.

(15:10):
Now, think about this. At thattime, I was paying $3 a book. That
was my cost. And so that's$3,000 that I had to spend to get
a book to everybody in thatroom, plus the shipping to get the
books there. And then those, Igave another 100 books, which was
$300 to those 10 people that Iput on that list. But the result

(15:31):
of that was probably close to$1 million in sales.
Yeah, it's a. You give to theuniverse, and the universe gives
back.
That's right.
So what you're talking aboutis really giving and helping, because
what you did is a couplethings. One is you gave. So that's
number one. Number two, youprovided value because of the value

(15:53):
of your book and the valuethat comes into that book, that in
turn creates superfans that inturn start talking to the people,
all the people that they know.And that's how that multiplier factor
takes place.
That's one of the reasons whyI really love your book, because
your book does so much toexpand people's vision around that
concept. It's really, reallywell done. And I think everybody

(16:15):
should read your book. Yourbook will have a positive impact
on everybody who reads it. Ican think of a number of things.
The other thing is, like, inmy business, it's real easy. You
get real busy, and it's realeasy to cut corners. When you're
with somebody, you want to bereal present with them. And so when
I bring on a new consultantinto our business, it's real easy
to just send them some stuffand tell them to watch some videos,

(16:38):
to get them up and running andget them trained. But what I like
to do is I like to set up afew personal. Personal meetings with
them where I take the time toreally hold their hand in the beginning
and make myself reallyavailable in the beginning to. My
job is to help them getstarted, to help them get up and
running so that they can havesuccess. So they have a fighting
chance of success. And so Iwant to be there as a resource. And

(17:01):
the way my view is that I'mgoing to hold their hand to get them
up and running until they'reready to fly on their own. I've got
to make sure they've got thetools they need and the focus and
the direction in order to besuccessful. Most people in our business
don't take.
The time to do that, havingworked together in the past. One
of the things I will say isthat you take the time to express

(17:25):
appreciation and you alsorecognize different people. And one
of my quotes in my bookCreating Business Superfans is people
will crawl through brokenglass for appreciation, recognition.
And that's one of the thingsthat you're well known for doing,
is actually taking time toappreciate and recognize your team

(17:47):
members and everything else.And that helps propel them to a whole
nother level.
It's a simple thing. It'ssomething that's free. It's free
to do it and it's simple. I'venoticed that the most successful
business leaders, they'rereally good at that. They're really
good at acknowledging beingpresent with people. I've spent many
hours with Richard Branson. Iwas on his island, Necker island,

(18:08):
right before the pandemic.Actually, I would have been stuck
there if the pandemic hadhappened two days earlier. I would
have been stuck on Neckerisland with Richard Branson and his
employees. There were 12 of usand I got to spend 10 days with him.
We were on his boat a fewtimes. We were played chess with
him a few times. We werehaving breakfast, lunch and dinner
every day in the hot tub. Infact, we did have sushi one time

(18:31):
in the hot tub with the group.But one thing I noticed about Richard
is he was calm. He didn't seemstressed out at all. The guy has
64,000 employees and hundredsof companies. And he's just chilling,
just lounging with everybodybecause he's got a great team of
people around him. Everybodyloves him.
Well, I want to add to thatbecause what he's done, and I use

(18:53):
him as an example many timeson my episodes, he's entrusted his
people, he's empowered hispeople. They have decision making
abilities. He doesn'tmicromanage. I'd say he's not out
there making sure that theairplane is all gassed up and ready
to go, or he's not making surethat the food is cooked on the cruise
ship. He's got people doingthat and they're empowered and they

(19:14):
can make decisions and theycome to him if it's something on
a high level. And that's howhe has a lifestyle, to be able to
hang out on his island and bewith people like yourself. Most leaders
still don't get that really.The secret to success is empowerment,
and you empower your team.It's transformative. And you actually

(19:37):
get out of working in thebusiness, and you can actually start
working on the business, andyou actually start having a life
that you dreamed of when youfirst started your business.
Richard's a prettyextraordinary person. He's very different
than what you would envision,somebody who's as successful as him.
One of the things is when hetalks to you, he's just talking to
you, and he listens, he asksquestions. He's very inquisitive.

(20:00):
He wants to learn fromeverybody that he meets, regardless
of what their status in lifeis. He'll ask you questions and you'll
be like, why is RichardBranson asking me this question?
He obviously knows more than Ido about this, but he'll ask questions
and he'll listen. He wants toget different perspectives. And that
was another thing that Ilearned from him, his inquisitiveness.

(20:20):
He gave gifts to everybody aswell. A couple of times when we checked
in and when we checked out, hehad a gift for us. He signed. If
we bought anything from thegift shop, he'd sign it for us. I've
got a couple of bracelets in alittle box that are signed personally
to me from Richard Branson.Different things like that.
I'm going to add something tothat, Jordan, is one of my sayings
that I have is the littlething are really no doubt things.

(20:45):
And that's a little thing.Taking time to sign something and
make it. For him, it's alittle thing. But to you, that's
a big thing because you'retalking about it right now, the little
things. It's sending somebodya birthday card. It's a little thing,
but to that individual, it's abig thing because that may be the
only birthday card they got.

(21:05):
That's right. People don't getbirthday cards today. So when you
send a birthday card, it'smeaningful. Yeah.
That's how you createsuperfans, is because I keep telling
people that in the digitalworld, how do you change the game?
How do you separate yourselffrom business? Well, everybody's
doing digital stuff. Guesswhat? Old school still works, AKA
the postal service. And it'sfunny, if you really stop and think

(21:27):
about it, you can't Spam emailbecause it's illegal, but you can
spam mail.
That's true. Yeah.
Think about that.
Yeah. You're allowed to sendanything in the mail, right?
Well, because who makes moneyoff of the mail?
Yeah, same. Never thoughtabout that. Why send cards? Because
emails don't make therefrigerator. Never going to see

(21:48):
an email that you sent tosomebody on the refrigerator. But
if you send a meaningful cardto somebody, it's going to be on
the refrigerator and when theysee it, they're going to remember
you.
It can be a card, it can be aletter. When I was working with an
interpreting and translationcode, we mailed out flyers and we
customized the flyer for thedepartment that was selling into
the Arizona Department ofHealth Services. Real estate and

(22:11):
all that stuff. I made themarketing collateral specifically
for that department and then Imailed it to that department. And
how we solved a uniqueproblem. But I used old school mail
and we got results because itgets through.
Yeah, it's good stuff. Yeah. Ithought about same thing when we
were. When I was in Bulgarialast September, I was speaking to

(22:32):
a group of a thousand people.And speaking of translations, it
was translated into sixdifferent languages simultaneously.
And I had zero benefit. Likeme being in Bulgaria, there's nothing
that I'm going to ever sell inBulgaria. And I shouldn't say I'll
never sell in Bulgaria, but Iwasn't there to sell anything. One
of the things that you learnin business is like almost like karma.

(22:56):
It's like when you do goodthings for people, good things tend
to come back. So you can't besomebody that's always keeping score,
that's always looking for roi.And I hear that from business people.
What's my roi? If I'm going todo this, what's my actual bottom
line? If you're always focusedon bottom line and you're not focused
on the energy of giving ingeneral, you won't make it long term.
It's gotta be because I don'tknow what benefit or result I'm gonna

(23:20):
get. In fact, I spoke gratisto a group of a thousand people in
Bulgaria. They paid for myairfare in my hotel, but I didn't
make any money. I did sign alot of books in Bulgarian. We gave
them the book. So it ended upcosting me money. But I'm not keeping
score. I'm not like going,okay, I spent this amount of money
and this amount of time andwhat am I going to get back? Doesn't

(23:41):
work that way. It's like Ijust put out do everything I can
to pour into other peopleevery day, regardless of who they
are and where they are andwhat I get from it. And it all comes
back to me, like you said, tenfold.
Yeah. And it's really abouttreating people they would like to
be treated. In a sense, whatyou did is you helped somebody out
because they asked you to comeout there. So you respected them,

(24:04):
you went to help them with noexpectations of anything coming back.
But you never know how theuniverse plays out because it may
be nothing from thatparticular situation took place.
But six months from nowsomething could have derived that
because somebody was at thatevent and says, oh yeah, I remember
this Jordan guy, I need toreach out to him. And you never know

(24:27):
where that can lead.
I had a conversation, itreminds me of the movie Pay it Forward.
If you've never seen thatmovie with yeah, I'm not going to
ruin it by telling you whathappens. But it's a movie about an
8 year old kid who gets aclass assignment to come up with
an idea to change the world.All the kids got it. He came up with
an idea that he presented tothe classroom and all the other kids

(24:48):
ridiculed it. And at the endof the story, I'll try not to ruin
it. Here he decides that Payit Forward, his idea didn't work.
But then there's the rest ofthe story. There's the butterfly
effect. You don't know wherethat's going to lead and whose lives
you're going to touch. And alot of times there's people's lives
you change that you don't evenknow you changed. And you may never
know. There's a movie calledSearching for Sugar man, that's the

(25:12):
story of a guy named Rodriguezthat was a musician back in the 60s.
It's true story, he used to goto the bars and the saloons with
his guitar and he wore a blackhat and a long black coat and black
boots and Hispanic dude namedRodriguez. And he'd go into these
bars and he wouldn't talk toanybody, just go in, sit on a bench
or sit on a stool in theshadows and play a couple songs.
And he was really good. Andthen he would leave. And he did that

(25:34):
for a few years in downtownDetroit and then he disappeared.
All the people in the bars forthe next 28 years. 25, 28 years used
to talk about Rodriguez.Whatever happened, that guy Rodriguez
to come in and play, he was sogood, but no one really knew who
he was. They just knew hisname was Rodriguez. Well, during
apartheid. You might evenremember this. During apartheid,

(25:56):
back in early 90s, 80s, therewas an up of music in Africa, South
Africa. There were millionsand millions of people that were
buying these records by a guynamed Rod Rodriguez. But his music
was the background of themovement in South Africa. And millions
of people were buying hismusic. But nobody knew who he was
or where he came from. Theyalmost turned him into a godlike

(26:17):
character. One day, one guysaid, I'm gonna go searching for
Sugar Man. Sugarman was thename of one of his songs. As this
guy in the 90s says, I'm gonnago spend the next few years trying
to find this guy. Sugar man,who is this guy? There was no Internet
back then. Started travelingthe world. It took him four years,
and he found the guy. And theguy was in his 70s, living in the

(26:38):
projects on welfare inDetroit. And he told the guy, he
said, you're famous. There'smillions of people that are buying
your music. And he's, what areyou talking about? We want to fly
you and your wife and yourfamily, your kids to South Africa
to do a concert. And he didn'teven believe it. And they gave him
the red carpet. He flew on aprivate jet to South Africa and his

(26:59):
first concert was in front of50,000 people. And the last time
he played was in the bars alittle in the saloons in the bars
of Detroit back in the 60s. Hestill played, but he never played
concerts or things. At the ageof 73 years old, he became famous
and started touring the worldand toured until he was 83, until
he passed away and mademillions of dollars. But that's the

(27:20):
Butterfly Effect. By the way,there's a movie called Searching
for Sugar man that is adocumentary about this guy's life,
if you want to see it. It's sogood, but it really makes you think
about whatever the movesyou're making and how they impact
other people. And sometimesthat guy hadn't decided to go searching
for Sugar Man. This guy wouldhave died in the projects in Detroit
and never even known that hewas famous.

(27:42):
Yeah, what a story on that.It's amazing. You make me think of,
you know, I met my mentor backin 1975, the guy that got me to read
and grow rich, how to winfriends and influence people, Dale
Carnegie and cyberpsychineticsand all that stuff. I met him when
I was 18, 1975, and this guypulled up with the Lincoln Continental.

(28:05):
He had a phone in his car.Wasn't a cell phone, was a phone
in the car. And we just hit itoff at the gas station. It was a
Shell gas station, a nine miledequinder. And we just hit it off.
And every time he come to gethis gas, I'd say, hey, I got this
guy. And we became friends.And he's the one that, like I said,
ended up in 1976 about a 74Corvette. He helped me start a janitorial

(28:29):
business and then I got intothe computer industry in 1980 and
he actually stayed at my housein Hanover Park, Illinois. And then
as I progressed, moved and allthat stuff. We lost track for years.
And I finally found hisaddress. I sent him a copy of my
book Creating BusinessSuperfans. And he reached out to
me and said one thank you.Because I actually recognized him

(28:52):
in the book. His name is DonTocco. We've reconnected since then.
It's been great because hisexact words is, you wrote my book.
Because he goes, that'severything I would have put in that
book is what you did. And he'sactually looking to take that book
and put in a couple librariesthat he is involved with. The Hinsdale
Community College in Illinois,there's a library that's going to

(29:12):
be built that he's involvedwith and he wants to put a bunch
of copies of my book in there.
Are you acknowledging him inyour book and the difference he made
for you? And now who knowswhere that's going to go?
Yeah. Again, it goes back tothe little things are really the
big things and people don'ttake enough time. And I'm sharing
this for our listeners is ifyou're a business owner, take time
to recognize the team, takethe team out, do a team event. Because

(29:37):
that builds a camaraderie. Imean, that was one of the things
that I still have friends fromthe 80s when I was in a software
company, we would, everyFriday we would go right across the
street to the snuggery. Itused to be called for happy hour.
We would get together as agroup and it built friendships. And
those friendships, I'm stillfriends with one of the guys. 45

(29:59):
years later, we're stillfriends. And we started both on the
same day. We didn't knowanybody. So we go, hey, you know,
you new here? Yeah, I'm newhere. Who do you know? I don't know
anybody. Well, let's hang outtogether. And from there we've been
friends. And so I've sent himbirthday cards and everything else.
I maintain and nurture that relationship.
I agree with you big time,Frederick. The Personal times that

(30:22):
you have with the people thatyou associate with for business and
personally, those are thethings people remember. Those are
the things that are reallymeaningful. So looking for those
time to take trips together,like, it's one of my favorite things
to do. I've got a group offriends all across the country and
we meet up in New Orleans, wemeet up in South Beach. We're going
to be in south beach for the4th of July and I just invite a whole

(30:43):
bunch of people and some ofthem show up, some of them don't.
And we usually smoke cigarsand go out to get sushi and just
see the local sights andsounds. In New Orleans, we listen
to music and they're inbusiness with me. But we don't go
there for business. We gothere just to have fun. And those
are the memories that lastthat we take rave.
Oh, absolutely right. That'sthe only thing we take with us, is
our memories, our journeys,our adventures. And one of the things

(31:05):
that you taught me was todocument that and then send that
back to the individual. Sotake pictures and send it back. Whether
it's through a card, whetherit's physical frame, it doesn't matter.
What's important is that youactually do it because that person's
going to treasure that.Another super fan. They're going
to have it up on their walland that's never going to get thrown

(31:27):
away.
Got a group of guys, likeprobably 10 people that buy boxes
of cigars from me every month.And the boxes are engraved. And so
when these people that buyboxes of cigars for me every month,
I mean, they're spending 3,$400 a month with me on these cigars.
So when their birthday comesup, I send them a free box of cigars
and I have it engraved with aquote from me and a happy birthday

(31:50):
message to them. So they get abox, they get a beach hunt.
It's a little thing. That is abig thing. Thank you. Another one
that's underutilized. Someleaders just feel that you got the
job. You should be thankful.I've got the job. And it should be
really the other way around.It should be, hey, I really appreciate
the effort. Thank you for thestaying few hours extra to get this

(32:10):
particular done. Those aregame changers.
I go to Discount Tire to get aflat fixed and I go in there and
they should be sending me athank you card and a gift, right?
But I end up sending them athank you card and a gift. And I'm
not looking for a thank youfrom Them, but if you own business,
they'd be doing that. Right.But instead, they get a card in the

(32:33):
mail from me with a picture oftheir store on the front, and they
get a box, 16 brownies. Theycan frown to the people in the shop.
And that way, the next time Igo in, they're like, you're the guy,
Jordan, that sent the card andthe brownie. And it spans my reach
and my network and my relationship.
I won more sales sellingmanufacturing software from that

(32:53):
technique and what I used todo. I didn't send a gift, but I would
make sure that I goteverybody's name in the room, because
some of the guys that wererunning the milling machines and
stuff like that, they wouldcome in invited to take a look at
technology. They're on theshop floor. I had everybody's name.
I did this in the 90s, and Iwould send everybody a thank you

(33:15):
letter. It was a boilerplateletter, but I tweaked some of the
verbiage. Jordan, thank you somuch for taking the time to watch
our presentation. And yourfeedback was very valuable and all
that kind of good stuff. So Imade you feel good, and I mailed
it to everybody. So even theguy in the shop, Florida, nobody
ever recognizes. I recognizedhim. And then when I would get the

(33:36):
order, I'd say, what was thereasoning that you guys chose us?
And he says, after the sale,we felt you guys would provide the
best support. I planted thatseed because of the way I recognized
everybody with the thank youafter the meeting. And it was next
day, it was in the mail.
It reminds me of the guy thatgoes and buys donuts and brings the

(33:57):
donuts into, say, hey, I'm notlooking for anything from you, but
here's some donuts. Enjoy.Those are the people that end up
getting the business.
Yeah. The fact that John atthe milling machine and Mike over
there at the lathe machine,nobody ever gets.
Nobody ever gets right.
Nobody recognizes it. So theyall of a sudden get a letter in a
shop floor addressed to them.

(34:18):
Yeah.
They go, wow. It changes the dynamics.
Absolutely. It's good stuff.
So, Jordan, as we get close tothe end here, how can people find
you?
Easiest way? If you're onInstagram, find me. Follow me at
beachmoneyjordan. And that'sit. On Instagram, you can also go
on my link tree and use BeatMoney. So it's L, I, n K T R E E

(34:38):
me. Those are probably the twoeasiest ways to get to me that there's
anything that I could do tohelp you shoot me a message and let's
do something together.
Thank you for your time and welook to continue the conversation
another day and have you onthe show again.
Thank you. Great show. Reallyappreciate the invitation and take
care everybody. Bye.
Wow, what a powerfulconversation with Jordan Adler. Today's

(35:01):
episode connects perfectlywith S2, the final S Sustain Enjoy
Freedom through empowerment.This pillar is all about building
a business that runs withoutyou, where your team is empowered,
your systems are automated,and you get to truly enjoy the lifestyle
you've earned. Jordan's storyof designing beach money proves that

(35:23):
when you set up the rightsystems and give others room to grow,
your business stops being agrind and starts being a getaway
to freedom. So here's yourIdentify one area in your business
this week where you can stepback and empower somebody else or
put a system in place to freeyourself up. The result? More time

(35:46):
to live your dream, knowingyour business is thriving without
your constant presentation.And remember, one action, one stakeholder,
one superfan closer. Untilnext time, keep building your business.
Superfans. Thank you forlistening. And know this, when you

(36:08):
do, freedom follows.
We hope you took away someuseful knowledge from today's episode
of the Business SuperfansPodcast. The path to success relies
on taking action. So go overto businesssuperfans.com and get
your hands on the book if youhave haven't already. Join the accelerator
community and take that firststep in generating a team of passionate

(36:30):
supporters for your business.Join us on the next episode as we
continue guiding you on yourjourney to achieve flourishing success
in business.

All Episodes

In Today’s Episode, You’ll Discover

Guest Quote Spotlight:

S.U.P.E.R.F.A.N.S. Pillar Focus

Episode Transcript

Popular Podcasts

Stuff You Should Know

New Heights with Jason & Travis Kelce

24/7 News: The Latest

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Jordan Adler on Why Gratitude Is the Greatest Growth Strategy for Beach Money Freedom