May 17, 2025 • 37 mins
Episode 100 Build Your Business with a Mic: Vince Quinn on Podcasting as a Growth Engine Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC
Vince Quinn, a podcasting powerhouse, joins us to share his journey from radio intern to nationally syndicated host and co-founder of SBX Production. We dive deep into the craft of hosting, exploring how meaningful conversations can transform various aspects of our lives—from business meetings to personal interactions.
Vince emphasizes that podcasting should be a strategic extension of a business, not just background noise, and he offers practical insights on how to create engaging content that resonates with your audience. The conversation is rich with strategies for developing a podcast that attracts ideal clients and fosters genuine connections. Buckle up as we unpack the art of great conversation and how it can elevate your brand and business.
Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/44DTPcZ
Kindly Consider Supporting Our Show: Support Business Superfans Podcast
Freddy D and Vince Quinn embark on a transformative journey through the landscape of podcasting in this insightful episode. They explore the evolution of Vince’s career, from his early days as a sports radio intern to becoming a nationally recognized radio host and now a podcasting strategist. Vince shares candid stories of his struggles with burnout and the emotional toll that came with working in a high-pressure environment. This candidness sets the tone for a broader discussion about the necessity of maintaining one's well-being while pursuing passion projects.
Vince’s insights into creating impactful podcasts are invaluable for business owners who often view podcasting as merely an extension of their marketing strategy. He advocates for a mindset shift that allows podcasting to be seen as an integral part of one’s business model. This episode is rich with actionable advice, emphasizing the need for podcast content to be both strategic and engaging, ensuring it serves a purpose in attracting and retaining clients.
This podcast is hosted by Captivate, try it yourself for free.
Takeaways:
- Vince Quinn's journey underscores that sometimes what seems like a dream job can lead to burnout and emotional stress, emphasizing the importance of maintaining personal well-being while pursuing professional goals.
- Effective podcasting for businesses requires a shift in mindset; it should be viewed as an integral part of marketing rather than just an entertainment medium, focusing on fostering genuine conversations.
- The art of hosting is not just about asking questions; it's about engaging with guests to create a dynamic and relatable conversation that resonates with the audience.
- Building a podcast strategy tailored to your business can transform it into a powerful marketing tool that attracts your ideal clients and fosters lasting relationships.
- Networking through podcasting can lead to valuable introductions, as personal connections often hold more weight than cold referrals in business development.
- Automation in follow-up processes can significantly enhance engagement with leads, ensuring that potential clients feel valued and informed without overwhelming the business owner.
Links referenced in this episode:
Companies mentioned in this episode:
- SBX Production
- CBS...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(01:51):
Hey, Superfans superstarFreddy D. Here. In this episode 100,
we're joined by Vince Quinn, amaster of the mic and a true champion
of the hosting craft. Vincebegan his journey as a radio intern
and climbed the ranks tobecome a nationally syndicated radio
host, reaching audiencesacross 225 stations throughout the
(02:14):
US and Canada. Today, he's theco founder and creative director
of SBX Production, where hehelps businesses launch and elevate
their podcasts with purpose,clarity, and impact. As a host of
It's Not Just Talking, Vincebrings his passion for meaningful
conversation to the forefront,teaching others how to harness the
(02:37):
often overlooked skill ofhosting. From podcasts to meetings,
the first dates, Vince showshow the art of great conversation
can transform the way wecommunicate, connect, and lead. Get
ready to rethink what it meansto truly host. This conversation
is packed with insight,energy, and practical takeaways.
(03:01):
Welcome, Vince, to theBusiness Superfans podcast. We're
excited to have you here.
Thanks for having me. I'mhappy to be here.
Yeah. So let's get into thebackstory of how did SBX come about?
There's more story to justthat. How did you get from where
you initially were to whereyou are today? Helping businesses
(03:21):
develop a podcast strategy toexpand their market awareness and
attract customers.
Yeah, so it really startedwith a dream job that turned into
a nightmare, to be honest withyou. I was in sports talk radio in
Philly, which for me was likethe ultimate. I grew up every day
I'm watching sports news,going to Phillies games. That's all
you talk about at school. I'mplaying sports video games all the
(03:43):
time. My dad coached my teams.I'd go to church on Sunday and people
would wear Eagles gear tochurch. It was everything.
Super fans, right?
Super fans to the biggestdegree. That was the world that I
grew up in. And so manyrelationships that I had built over
the years, sports were verymuch tied into that. To be a social
guy. I was always out andabout and maintained a lot of relationships
(04:07):
with friends of mine to beable to translate those social skills,
being out and about, havingconversation, and turn that into
sports. Talk radio wassomething that I initially did not
think was possible for me. Ijust never considered it growing
up. Then I got the chance towork at a sports talk station in
Philly. 94 WIP, one of thebiggest sports stations in the country.
(04:27):
And I started there spinningthe wheel for prizes at events. So
I was setting up the tents. Iwas an intern, and from there I just
kept climbing the ladder andtaking all these different shifts
and studying things. When Ihad downtime, I might be out for
12 hours at an event, spinningthe wheel, handing out shirts, doing
all that kind of stuff. I'dget back to the station, unload everything,
(04:48):
sit in the producer's booth,learn how to run the board, play
the commercials, cut soundbites, get them in the system, see
how a show runs. I was a radiorat. I just lived at the studio.
I had a sleeping bag in my carbecause I slept on the couch all
the time over there. I was soobsessed with it once I got in the
door and eventually I wasnationally syndicated. By the time
(05:11):
I was 29, I was with CBSSports Radio doing a national weekend
overnight show. It was theVince Quinn show and I was also hosting
in Philly at the same time. Itwas exhausting, man. Everything about
that job, the way you have topay attention to all the different
news stories and knoweverything that's breaking, you're
watching the game games,you're coming up with opinions on
players and coaches andsystems and how people should react
(05:33):
on social media. And you'rejust to do all of that myself at
different hours of the day, Iwas doing overnights, but I'm also
doing stuff where I'm workinga morning show. I would have shifts
that ended at 6am and shiftsthat started at 6am I had stuff in
the afternoon, weekends,holidays, overnights. That was my
day to day. And you're alwaystrying to keep up. You always want
(05:56):
to have these good opinions.Your clock's changing constantly.
I had no regard for mypersonal health. Honestly, I was
completely burnt out. I wasmiserable, I was depressed. I need
to get out of there. I spentall this time thinking, this is my
dream job, this is myopportunity. This is going to be
the thing that I build my lifeon. Then after about 10 years in
the business, I got theopportunity to go into podcasting.
(06:18):
I took the leap because Ithought that for where I was personally
emotionally thinking aboutwhere the business was going for
radio. There's been a lot oflayoffs in corporate radio over the
last couple of years. Therewere just a lot of things that lined
up for me to say this is amajor risk, but it's something I
feel like I have to do. And Itook the leap. That's how I got started
(06:38):
with all.
This, wow, what a story.You're talking about being completely
in the mix of what you weredoing, but at the same time, you
had no life because you'regoing 24 7, trying to be a jack of
all trades. You Become amaster of none. You're trying to
do everything perfectly, butsomething breaks it. More importantly,
(06:59):
what broke is you emotionally.
Exactly. Yeah. And it was hardfor me because I had so much of my
identity that was built up inthis. Right. It is my relationships,
it is all the stuff that Ilike to do in my free time. It was
how people identified me. Youknow, it's a. I'm the sports nut.
So I was always that guy. Andthen to be like, okay, well now I've
(07:20):
got to walk away from this. Ittook me about nine months to fully
internalize and go ahead withthe decision to walk away. It was
a lot of work, a lot of soulsearching. But yeah, I had no life.
And for a guy who used to beso social, I was out all the time
when I was a kid. I wasstaying over friends houses in a
college. I was out, not alwayspartying, but I was always out and
(07:42):
around people. I just likedbeing social and to really not have
that element at all because Iwas in a radio booth by myself. As
much as it kind of felt likeyou'd think it's a social thing,
you're doing this talk show,you are taking calls to some degree.
It was incredibly lonely. Soyeah, I mean it was really hard.
But eventually it just feltlike the obvious thing to do.
You made a transition. Youremind me of when I was in the software
(08:05):
industry as an applicationsguy installing software. There were
times where I'd have to get upbecause I had to drive to another
state. I was in Chicago andI'd have to go to Ohio, Philadelphia,
Indiana, Missouri and otherplaces. I had to get up at 2 o' clock
in the morning to drive tothose places, to get there before
8am to either install thesoftware or put together the training
(08:31):
to teach the engineers to gofrom drafting boards to 3D computer
aided design. I'd be there fora week. It wasn't like a one day
training. I was there for awhole week and then they had to drive
back. And so you're in a hotelby yourself, you don't know anybody.
So I completely get theisolation aspect of it.
Yeah, it was tough. But Iconsider myself to be a happy person.
(08:53):
I'm always a positive guy. Andlike I tried to talk it away of just
oh no, you're just, you'retired, you're frustrated. I hit a
brick wall too, right? BecauseI'm a young guy. I was exceptionally
young for my age to be at thatrole. When I did my first ever Show,
I was 25 and I mentioned thaton the air and my bosses were like,
listen, you can't say how oldyou are until you're 40. And I was
(09:16):
like, you're telling me Ican't say how old I am for 15 years
on the radio? And they werelike, yeah, that's it. You can't
do it. So it was such a weirdthing to hide parts of my identity
and not have theseopportunities because that was my
20s, my early 30s, where that.
Was my 22 days. I can relate.
Yeah.
Talk a little bit about whatdoes SBX Productions do today?
(09:42):
So what we do is simplify whatpodcasting is for business owners,
because the examples that youget when you're starting a show comes
from entertainment, and it's aterrible blueprint. So many people
start these shows and theythink. And I've asked them when they're
gonna sponsor. It's not howit's going to work. You don't have
a big audience. You're notdoing this for entertainment necessarily.
(10:05):
You're probably doing it morefor marketing. So you wanna talk
about what your business does,which means you've got a very niche
group for everything thatyou're doing. It's really more like
advertising. You are theadvertiser. You are sponsoring yourself,
and that's how your contentshould operate. When people come
into it, mindset of, oh, I'mgoing to get sponsors. So show needs
to be for big audiences andthey're not talking about what they
(10:28):
do consistently and whatskills they have in creating good
sound bites for themselves. Ittotally misses the mark. It's why
so many people get burnt outon all of this. It's a ton of work
and it's frustrating. So mywhole thing is, I've seen the entertainment
side of things. I know whatthat looks like, I know what that
path is, and there areprinciples from it that work. Right.
There's certain things aboutbeing able to pop and get attention
(10:50):
and be engaging and deliver acompelling sound bite and things
like that. But how do youredirect it in a way that makes it
feel like your podcast isn'tsome kind of side project, which
for a lot of people, I thinkit does feel that way. And instead
feel like it's a part of yourbusiness, it's part of what you do
every day, and therefore it'seasy to talk about. You're happy
to promote it and it generatesmore for your business.
(11:12):
Yeah. So how can. For example,let's just say I'm in the home improvement
industry and let's be I dokitchen remodeling. Okay. How can
a kitchen remodeler leverage apodcast to create brand awareness
and attract more business for them?
Yeah. So in part, it would be,who's their ideal customer? Right.
(11:35):
Like, where are they gettingtheir business from? And if some
of this is, let's say, peoplewho do a lot of flipping for houses,
great. Let's build a showwhere one of the kinds of people
you'll bring on is people thatdo that. Let's talk to people that
flip houses. Let's talk aboutthe complications. Let's talk about
the kitchen and all theproblems that go into it. By doing
that, you're having a dynamicconversation. You're building a relationship
(11:58):
with somebody that's apotential referral partner. You're
getting your own sound bitesout of this. And it's stuff that
can be informational for otherpeople who are interested in. In
buying like this. Or, youknow, if somebody bought a house
and they're going to DIY it,maybe they're learning some stuff
as well. And when theyrealize, because a lot of DIY people
realize, oh, this is a lot,and I probably am in over my head
a little bit, maybe they'llcall you. That's just the entry point.
(12:20):
But that's really the basicideas. Who are the kinds of people
that you want to talk withthat can help you grow your business,
whether it's direct clients,strategic partners, that kind of
thing. How do you create alane for you to naturally talk about
what you do with those peoplewhere it doesn't feel salesy, it
doesn't feel forced, and itopens up a good conversation and
then just continue to do thatagain and build up your network and
(12:42):
proof of concept andeverything else that you're doing.
Well, you said a key pointthere, Vince, which is you don't
want to come across salesybecause at that point, people are
not going to be listeninganymore. It's a fine art to have
that conversation and weavethat in without coming across by
my stuff.
Yeah, it is hard. And forpeople who haven't practiced doing
(13:04):
this stuff, especially, it'shard because you don't know what
a good topic is. For example,being able to dive deep and be specific
about things in a way thatfeels unique, that does actually
reflect your expertise anddifferentiate you from your competition.
It takes repetition, a lot ofthought and practice to get there.
I mean, when I was doing radioshows, I would go in four hours early
(13:27):
for the show, and sometimes Iwould pace around for two of those
hours going, I don't know whatmy main topic is. I have no idea.
And I'm just throwing all thisstuff at the wall in my head and
laying on the floor in agonylike, please, God, please strike
me with lightning. So I have atopic to come up with here that I
think can drive this show.Sometimes I figured it out and sometimes
I didn't. But I was thinkingabout this stuff constantly, and
(13:50):
the more that I did it, thebetter I got. There is a real art
form to it. I mean,conversation is an art form. It just
is figuring out those rightways to approach it in that very
specific space with these veryspecific kinds of people. It's highly
specialized.
Yeah. I have a saying. To beterrific, you need to be specific.
And if you're specific, you'llbe terrific.
(14:15):
Love it.
And so if we go back to thehome remodeler, I just did some basic
coaching with a new generalcontractor doing home remodeling.
They were looking at kitchens,bathrooms and flooring, and they
wanted to market all threeservices. I had a conversation, they
(14:35):
were in a group thing that wewere conducting. We did a micro mastermind.
I said, you're going for allthese different things. Why don't
you just focus on the onevertical which would be the biggest
moneymaker. Kitchenremodeling, that's the bigger project.
So become known as a womanowned kitchen remodeling service.
You focus on kitchens, but canalso do bathrooms and flooring from
(15:01):
an SEO perspective andmessaging. You are the kitchen person
who does all these otherthings as well. I think a lot of
businesses get caught up indoing everything, which means they
can't do anything very well 100%.
And I was the same way. When Igot started with the business. We
said podcasting up front, butI was new to business and people
(15:26):
were coming at us with allsorts of different suggestions. Like,
hey, can you come to my placeand shoot video and do some stuff
for social media? Like, Iwould go to events and edit a reel
on the fly. I would film somestuff and put together a highly produced
video of an event as it washappening. And I would edit there
at the event and post it ontheir Instagram story to drive traction
(15:48):
to the event. That's a ton ofwork. You know, it's different processes
and all those differentthings. So we really had to learn
the lesson, make the mistakeand then scale everything down. So
it was a lot of removal, butnow it is simplicity. Right. I'm
managing podcasts for businessowners. My show reflects the same
thing. So my whole podcast ishelping business owners with their
(16:08):
podcasts. Like, it's all verydirect, simple and clean, but that's.
It takes time to get there. Idon't have any regrets in that sense,
but you got to take your lumpsto figure it out.
Yeah.
Let's share a story.
Speaking of that, how you'veworked with the business and got
them going in their podcastfor their business and transformed
them into what I call superfan. That in turn is basically acting
(16:31):
as your sales agent andattracting more business back to
you.
Yeah, so I've had a couple ofdifferent instances of this one that's
really fun. There's a showthat I work with. It's called why
Does It Feel so Wrong to BeHuman? At Work, they consult with
different HR teams and helpthem with workplace culture and communication.
They started this podcastabout a year and a half ago and did
(16:53):
10 episodes. They did oneseason to start, and from that they
were able to build arelationship with a conference that
takes place at different spotsin the US A couple times a year.
So they built thatrelationship. They did a live version
of the podcast, moreinteractive conversation with different
people that attended. And nowthat's a regularly occurring event.
(17:15):
They have the show, the rep,and the relationships they've built.
Now they are on tour with itwith this conference, which is huge
for them. They just came backfor the second season, which we just
finished recording, and I'mgetting a testimonial from them on
Friday. Tying those thingstogether has been great for another
client. She is a leadershipcoach. She's working with executives
to help with culture from thetop down. Hey, how do your decisions
(17:37):
as a leader impact yourmanagers, your general employees,
etc. It's gotten to the pointwhere she's been such a big fan that
she added me to her coachingcohort. So it's a general thing that
she offers within her servicesto these large businesses that she
works with where for thingsthat are out of her scope, she refers
people directly. There's awhole business arrangement that she
(17:59):
customizes for that. She lovedeverything that I did with the show.
She's given us testimonialsalready. Now she's added me to this
cohort, so she's directlyvouching for me to every client that
she brings in the door. And Imean, you can't ask for much more
than that.
That's a superfan, as I callit. And when a superfan recommends
you to somebody else, thatwhole engagement conversation is
(18:21):
collapsed because now you'vehad a super fan strictly refer you
people don't usually get intoprice shopping and everything else.
They just say, what do we gotto do to get this working versus
going to two, three differentvendors? They get quotes. Having
a super fan promote youcollapses the whole sales process.
(18:44):
It's great. Yeah. How mucheasier it is when you have all of
that in your back pocket.Podcasting is such a niche industry.
There's a lot of people doingit these days, but there's a difference
between people. Some just runstudios. You can go to the studio
and they record everything foryou. They record and edit and that's
it. Some just freelanceeditors. For me, I consider myself
first and foremost astrategist. I'm there to help you
(19:06):
understand the concept of theshow and the goals you want to set
for your business with thatshow, create that alignment and do
everything relentlesslytowards those goals. That's what
I do. That's what makes medifferent than somebody who can just
do the editing for the audioand video. We do that, but it's more
of a consequence of thestrategy. That's really our approach
to it and being able todistinguish ourselves in that way.
(19:28):
My sales process tends to beslow because people are cautious
about making the commitment toa podcast. To have a referral makes
the process so much easier.
Well, it's actually not even areferral, really. It's an introduction,
because there's a differencebetween referrals and introductions.
A referral is a name and aphone number, and typically you get
(19:49):
a call and probably get amessage and all that stuff. An introduction
is much more powerful becauseyou're getting that email. In today's
world, it's done via email,and there's an introduction. Hey,
you know Freddie, here'sVince. He's a podcast guy. I think
you guys should talk togetherbecause you can help each other's
businesses, et cetera. It's awhole different level of passing
(20:13):
off versus a referral. Here'sa phone number and somebody that
may be interested in your service.
That makes a lot of sense.That's actually a great distinction.
I've never heard it put thatway before, but I love that.
There's an old saying, poorpeople chase referrals, rich people
chase introductions.
(20:36):
Makes a lot of sense to me.Here's the nice thing about podcasting.
You've probably experiencedthis yourself because you're having
all these different guests onthe show, but, yeah, you get to meet
everybody. Being a producer,it's been such a benefit because
I have engineers that usuallysit in on the recording with people
so there's somebody from mybusiness that is sitting on every
single recording that we're apart of, which means that we get,
(20:58):
whether it's me or somebodyelse, FaceTime with all of these
guests from our clients. Andto be able to build out those networks
and the level of trust thatgoes with that, it's been huge for
us. Part of it's the wowfactor. Right? The super fan element
of it. People are blown awayby us being hands on to supply somebody
that sits in on the recordingbecause things go wrong. Sometimes
(21:19):
people have issues with theirconnection or they can't figure out
why their microphone isn'tworking, or they can't hear you or
whatever it might be. So we'realways assigning somebody to sit
in and manage that. You needsomebody who's a professional. You've
booked somebody's time. Thattime is valuable. It's embarrassing
to say, can we reschedule? Ican't figure out how my microphone
works. Like, it's just a terrible.
(21:39):
I've actually had that. I'vesomebody that had that issue and
we did have to reschedule. Thereality is people don't realize the
most important commodity onthis planet, there's only one thing,
time. You can't buy more of itand you can't buy it back.
It's the truth. And trying tomanage that is everything. Because
(22:02):
that's podcasting. So much ofit is time.
It's just in business ingeneral. Because a lot of businesses
get stuck working in theirbusiness versus on their business.
They're not buying back theirtime. To use Dan Martell's quote,
that means empowering somebodyelse to handle a task. You might
(22:23):
have to hang around for alittle bit till they get the hang
of it, but once you empowerthat person, they take ownership
and run with it. Now you'vejust opened up time for you to do
something else that's moreimportant to help grow your business
and become more. The face ofthe business versus being buried
in the business.
Exactly. And I've read backyour time and I've recommended that
(22:43):
to, like 50 different people.It's a great book, very useful. And
trying to get other people onboard to do stuff, managing different
shows, to sit in on therecordings, to do the editing, coordinating
guests so that I can be outand about, going to networking events,
hopping on different podcasts,bringing people onto mine, posting
like crazy on social media,commenting on LinkedIn. I reserve
(23:04):
time for all of that stuffbecause it's how you keep the.
Relationships and then you canToday's world leverage AI to continue
that engagement in a cleverway so that you're able to multitask
if you leverage AI technologyin a proper way. Because you could
be doing something else that'scommunicating with somebody and at
the right time, it passes itover to you. And it's a seamless
(23:28):
conversation because you wentfrom the AI in a chat, you can program
all the chat and then it says,okay, hang on a second, we'll get
you, Vince right here. Or theymay be thinking they're talking to
you and then next thing youare talking to them. So there's a
lot of clever ways people canreally maximize their time and really
(23:51):
help scale their business.
And that's one of thosethings. In a similar vein with automating.
Right. So I'm trying toautomate certain processes and I
actually love your opinion onthis. What I'm working on right now
is I would love to build anautomation for early stage leads.
Whether it's referral,introduction for whatever it is,
I want it to be that I havethis conversation. And then as an
(24:13):
Automatic follow up, 24 hourslater I'm sending them, hey, here's
some free resources that I'vegot. Have you been around that kind
of process? What generallyworks in those kinds of situations?
I'd love to know.
Yeah, it's real importantbecause follow up is everything.
If there's an inquiry thatcomes in, I have a rule to get a
(24:33):
15 minute window to respond,especially if it's coming in through
the Internet. I just had aguest on recently that backed this
up. She shared a story whereher AC went out and she needed a
fix. She's in Florida. So theyneeded a fix and some people didn't
respond back. They're onvacation, it was 4th of July or something
(24:55):
like that. The company thatresponded got the business. That
company has maintained contactwith her ongoing. You can automate
that where you provide somevalue. You can also say, hey, I'm
just circling back, wannareach out and see how everything's
going. One of the things thatI share, for example, I'll go back
(25:16):
to home improvement. I gavesomebody this idea and I've had it
for over a decade to helpseveral remodeling companies scale.
So you proposed a deal andthey're getting three bids for the
kitchen remodel. You're theonly one that says, thank you for
the opportunity. That's yourfollow up. Thank you for the opportunity
to bid on this project. Weknow it's important. Most people
won't do that. They'll get thebid and wait. Now you get the project.
(25:39):
Send another thank you. Thisis an ongoing engagement. You can
automate this saying, thankyou for selecting us. We're super
excited about working withyou. Here's what's going to happen
for the next 90 days so theyhave an idea how they can plan their
life. You take pictures, etcetera, of the whole project, you
document the project for them.You want to turn them into a super
(26:00):
fan that can show, hey, lookat this whole kitchen reminding so
you've created a whole story.When you're done, you send another
thank you for the opportunityto have done the remodeling. Then
you check in 30 days later toensure they send in their warranty
paperwork. Then you go to sixmonths, you go to one year and you
stay that year and you cancreate that in an automated fashion
(26:22):
to maintain that engagement.Same thing with prospecting. You
got a prospect that comes in,you can set up a system that says,
hey, thank you so much for theinquiry. If it's something that they
need a phone call or whatever.And then if they're still just getting
inquiry, put them on a dripcampaign that reaches out periodically,
provides some value, someinsights and then every now and then
(26:43):
go old school and actuallycall them.
Yeah, makes a lot of sense.And the drip campaigns are the kind
of thing that I would love todo more of. It's finding the time
to go and properly build theseout and really prioritize which ones
I want to do. I've got somehandouts and that's one of the things
that's been helpful for me andbuilt that trust. Hey, you're interested
(27:03):
in starting a show, noproblem. Here's a handout. This is
every step that we do. I didthis for myself with my show, I'll
do it for you with yours. Gocheck this out. If you have any questions,
let me know. No pressure. Andthings like that have been really
good. What are some basiccampaigns where it's really quick
follow up emails after anappointment, if they have an existing
show versus they're launchinga new show or it's a networking call
(27:25):
and it's informational andjust getting to know each other,
building those out isdefinitely a major thing that I want
to get done. It's just so muchwork. Man, that automation stuff
is exhausting.
But, but it's a game changer.I mean, when I was selling software
products, I'd spend two, threeweeks getting acclimated with the
platform and all the lettersand automations that would be sent
up. I was the guy in 1986 thathad a Mac and wrote my own CRM system.
(27:52):
I carried my Mac with me anddid ROI using Excel on the Mac. It
wouldn't be my ROI, it'd beyours. Because it used your numbers,
the fax machine because theMac didn't communicate to anything
back then. And then we put thequotation and fax out the quotation,
you'd sign it. But going backto what you were talking about and
(28:14):
I'm going to share an idea foryou again, going back to be terrific.
You need to be specific and ifyou're specific, you'll be terrific.
I would look at creating somevertical markets that you are targeting
and create the messaging forthat vertical market as to how the
podcast show, if they'relooking to start up how that podcast
(28:34):
show would impact theirvertical market versus here's a general
that I can do podcasting foreverybody. So when I was working
with interpreting andtranslation language communications,
we did the marketing andmailed out the collateral. We created
the messaging for differentdepartments. We were selling it to
the state of Arizona, which welanded. We created messaging for
(28:57):
the health servicesdepartment, for real estate, for
OSHA and for hospitals or lawfirms, especially criminal defense
lawyers dealing withimmigrants who don't speak the language.
Each one had a problem and wewere the solution.
And that's one of the thingsthat over the last year I would say
(29:18):
we've been really looking tonarrow down and we've done it to
a degree to two differentverticals. So one of them is business
coaches. The business andeverything you're doing is relationship
based. You have all of thisexpertise and insight and experience.
So let's showcase all of thosethings. Most of those people don't
want to be on social media alot. This can get them flood of content.
(29:40):
So doing all of that is prettyclean and that's worked well for
us. That was one of theexamples I mentioned earlier. One
of the super fans that I'vegot like she's a business coach and
that's been great. Another oneactually has been organizations.
So what I've done is I have aclient that is a co working space
and we are working on studioservices. So for those people really
(30:02):
offering coaching where hey,you want to launch a show but you're
small, you don't have anestablished client base. I do coaching
to give people the DIY littleextra punch up, guide them slowly
and then for other people it'slaunching the shows and doing that
in partnership with those coWorking spaces. So that's been an
(30:23):
interesting service to provideto members meeting a lot of different
people. It's still related tothe business coaches in a lot of
ways because it's a lot of thefreelancer and solopreneur types.
We're also looking to takethat further and start developing
a more interconnectivecommunity focused podcast. How do
you come up with a show thatreally maxes out your membership
relationship building withinthe membership testimonials. So we've
(30:45):
got that in the works too.
Very cool. So Vince, sharewith us all the services that you
guys do at sbx.
So the main thing is fullservice, hands on podcast management
that can range based onwhether you're an audio show, video
show, if you have a newsletterand you're interested in a transcript.
But generally speaking, wehelp you with the overall strategy
(31:08):
for the show. Production,scheduling, we have the engineer
that sits in on the recording,we help you in post production, making
the clips, quality checking,all of that. We can do the social
posting as well, scheduling itand getting it up. We upload the
files for you. So fullservice. Beyond that, we do coaching
services. That's an hourstraight up with me one on one talking
(31:29):
about any of that, plus on amore specific level, really diving
into hosting. So 10 years ofsports talk radio experience, like
I've done it, I've seen it, Iknow what it looks like. I've run
all these different podcasts.I know how to run an interview, I
know how to deliver a soundbite, I know how to think about these
topics and stay in that veryunique space that you want to be
in. I really do help peopleand truly love doing that. Just talking
(31:52):
about the art of hosting andguiding people in that way. So all
of that show launchingservices. So if anybody wants to
figure out what this lookslike, the way we launch a show is
really we build everything upto build one episode and go. Do you
like this concept? Does itwork for your business? Can you handle
the workload? Oh, it's toomuch. No problem. Let's reimagine
(32:14):
this or this is great. Okay,cool. Now let's start talking about
what a full season looks likeor how to do this weekly. And that's
how we treat it. But first,commit to one, understand the workload,
understand the process and gofrom there.
Oh yeah, it looks fun, itlooks easy. But as you and I know,
there's a lot of workinvolved, especially if you want
(32:34):
to deliver quality product.Editing the show, getting it put
together, making it flow, allthat stuff. Takes a lot of work.
It does.
Even though there's tools outthere that simplify, you still gotta
go through it, listen to it.There's a sound of verbiage. Correct.
It's an art. But what we'redoing is creating super fans of the
guest because I've creatednumerous super fans for people being
(32:58):
on the show. They're promotingthe show and that's attracting more
guests and listeners. Part ofour job is to create super fans of
our own show.
Yeah, it's everything. One ofthe things we've done during this
conversation, Freddy, that Idon't see all the time on podcasts,
but it's important and you dothis well, is you have your own expertise
(33:18):
and you're bringing it to thetable. When it is an actual conversation
and it's a back and forth,it's better for everybody. As a guest,
I'm more engaged in theconversation. I think it's way more
interesting. I was able to askyou a question earlier and get your
feedback and your expertisethat's good for you and your brand
and the kinds of clips you canmake and establishing why you're
the expert with the audience.People don't do that enough. It's
(33:38):
a shame because you build thisplatform and when you spend 90% of
the time letting somebody elsespeak, you don't show off anything.
And you're rotating guestseach week. What have you really done
to establish your ownaudience, your own brand, your own
voice? You just haven't done it.
And I think what I've learnedis as the host, my job is to make
you look good. I mean, that'sreally. At the end of the day, that's
(34:00):
my job, is how I look at it. Imean, yeah, I share my stuff, but
you're the guest, so it's toedify you as being the guest. And
then I throw in my 3 cents andgo from there.
That's right. I like that. So,yeah, but that's the game. It's,
hey, how can I make thisperson look good? And how can I dive
into certain aspects that aregoing to be, you know, knowing the
audience so well, what arethose things that are going to help
(34:22):
this guest? Help them. So,yeah, being able to tie that together
is just. It's such a gift.
Well, Vince, as we're comingto the end here, how can people find
you?
So if you want to listen tothe podcast, you are a business owner
that's having a hard time withyour show. My podcast is called It's
Not Just Talking with Vince.Quinn, go check out the show that's
on all platforms. And ifyou're looking to have a meeting
(34:45):
with me directly, you can goto freepodcast help.com and I will
happily talk with you. Whetherit's a new show that you want to
get started, an existing showthat you're having problems with,
a very personalized session,freepodcast help.com that's a great.
Offer and great information.We'll make sure that's in our show
notes for our listeners. Andagain, Vince, thank you so much for
(35:06):
your time. It's been a greatconversation and we definitely look
forward to having you on theshow down the road.
Sounds good to me. Thanks forhaving me.
Hey superfans.
Superstar Freddie D. Here.Before we wrap, here's your three
A playbook power move toattract ideal clients, turn them
into advocates, and accelerateyour business success. So here's
(35:28):
a top insight from today'sepisode. If your podcast doesn't
sound like a strategicextension of your business, it's
just background noise. Andnobody refers background noise. So
here's your business growthaction step. Map out three podcast
topics that answer realquestions your ideal clients ask.
Then use those episodes toattract leads and spark referral
(35:52):
introductions.
If today's conversationsparked an idea for.
You, or you know of a fellowbusiness leader who could benefit,
share it with them and grabthe full breakdown in the show notes.
Let's accelerate together andstart creating business superfans
who champion your brand.
Hey, Superfans superstarFreddy D. Here. In this episode 100,
we're joined by Vince Quinn, amaster of the mic and a true champion
of the hosting craft. Vincebegan his journey as a radio intern
and climbed the ranks tobecome a nationally syndicated radio
host, reaching audiencesacross 225 stations throughout the
(02:14):
US and Canada. Today, he's theco founder and creative director
of SBX Production, where hehelps businesses launch and elevate
their podcasts with purpose,clarity, and impact. As a host of
It's Not Just Talking, Vincebrings his passion for meaningful
conversation to the forefront,teaching others how to harness the
(02:37):
often overlooked skill ofhosting. From podcasts to meetings,
the first dates, Vince showshow the art of great conversation
can transform the way wecommunicate, connect, and lead. Get
ready to rethink what it meansto truly host. This conversation
is packed with insight,energy, and practical takeaways.
(03:01):
Welcome, Vince, to theBusiness Superfans podcast. We're
excited to have you here.
Thanks for having me. I'mhappy to be here.
Yeah. So let's get into thebackstory of how did SBX come about?
There's more story to justthat. How did you get from where
you initially were to whereyou are today? Helping businesses
(03:21):
develop a podcast strategy toexpand their market awareness and
attract customers.
Yeah, so it really startedwith a dream job that turned into
a nightmare, to be honest withyou. I was in sports talk radio in
Philly, which for me was likethe ultimate. I grew up every day
I'm watching sports news,going to Phillies games. That's all
you talk about at school. I'mplaying sports video games all the
(03:43):
time. My dad coached my teams.I'd go to church on Sunday and people
would wear Eagles gear tochurch. It was everything.
Super fans, right?
Super fans to the biggestdegree. That was the world that I
grew up in. And so manyrelationships that I had built over
the years, sports were verymuch tied into that. To be a social
guy. I was always out andabout and maintained a lot of relationships
(04:07):
with friends of mine to beable to translate those social skills,
being out and about, havingconversation, and turn that into
sports. Talk radio wassomething that I initially did not
think was possible for me. Ijust never considered it growing
up. Then I got the chance towork at a sports talk station in
Philly. 94 WIP, one of thebiggest sports stations in the country.
(04:27):
And I started there spinningthe wheel for prizes at events. So
I was setting up the tents. Iwas an intern, and from there I just
kept climbing the ladder andtaking all these different shifts
and studying things. When Ihad downtime, I might be out for
12 hours at an event, spinningthe wheel, handing out shirts, doing
all that kind of stuff. I'dget back to the station, unload everything,
(04:48):
sit in the producer's booth,learn how to run the board, play
the commercials, cut soundbites, get them in the system, see
how a show runs. I was a radiorat. I just lived at the studio.
I had a sleeping bag in my carbecause I slept on the couch all
the time over there. I was soobsessed with it once I got in the
door and eventually I wasnationally syndicated. By the time
(05:11):
I was 29, I was with CBSSports Radio doing a national weekend
overnight show. It was theVince Quinn show and I was also hosting
in Philly at the same time. Itwas exhausting, man. Everything about
that job, the way you have topay attention to all the different
news stories and knoweverything that's breaking, you're
watching the game games,you're coming up with opinions on
players and coaches andsystems and how people should react
(05:33):
on social media. And you'rejust to do all of that myself at
different hours of the day, Iwas doing overnights, but I'm also
doing stuff where I'm workinga morning show. I would have shifts
that ended at 6am and shiftsthat started at 6am I had stuff in
the afternoon, weekends,holidays, overnights. That was my
day to day. And you're alwaystrying to keep up. You always want
(05:56):
to have these good opinions.Your clock's changing constantly.
I had no regard for mypersonal health. Honestly, I was
completely burnt out. I wasmiserable, I was depressed. I need
to get out of there. I spentall this time thinking, this is my
dream job, this is myopportunity. This is going to be
the thing that I build my lifeon. Then after about 10 years in
the business, I got theopportunity to go into podcasting.
(06:18):
I took the leap because Ithought that for where I was personally
emotionally thinking aboutwhere the business was going for
radio. There's been a lot oflayoffs in corporate radio over the
last couple of years. Therewere just a lot of things that lined
up for me to say this is amajor risk, but it's something I
feel like I have to do. And Itook the leap. That's how I got started
(06:38):
with all.
This, wow, what a story.You're talking about being completely
in the mix of what you weredoing, but at the same time, you
had no life because you'regoing 24 7, trying to be a jack of
all trades. You Become amaster of none. You're trying to
do everything perfectly, butsomething breaks it. More importantly,
(06:59):
what broke is you emotionally.
Exactly. Yeah. And it was hardfor me because I had so much of my
identity that was built up inthis. Right. It is my relationships,
it is all the stuff that Ilike to do in my free time. It was
how people identified me. Youknow, it's a. I'm the sports nut.
So I was always that guy. Andthen to be like, okay, well now I've
(07:20):
got to walk away from this. Ittook me about nine months to fully
internalize and go ahead withthe decision to walk away. It was
a lot of work, a lot of soulsearching. But yeah, I had no life.
And for a guy who used to beso social, I was out all the time
when I was a kid. I wasstaying over friends houses in a
college. I was out, not alwayspartying, but I was always out and
(07:42):
around people. I just likedbeing social and to really not have
that element at all because Iwas in a radio booth by myself. As
much as it kind of felt likeyou'd think it's a social thing,
you're doing this talk show,you are taking calls to some degree.
It was incredibly lonely. Soyeah, I mean it was really hard.
But eventually it just feltlike the obvious thing to do.
You made a transition. Youremind me of when I was in the software
(08:05):
industry as an applicationsguy installing software. There were
times where I'd have to get upbecause I had to drive to another
state. I was in Chicago andI'd have to go to Ohio, Philadelphia,
Indiana, Missouri and otherplaces. I had to get up at 2 o' clock
in the morning to drive tothose places, to get there before
8am to either install thesoftware or put together the training
(08:31):
to teach the engineers to gofrom drafting boards to 3D computer
aided design. I'd be there fora week. It wasn't like a one day
training. I was there for awhole week and then they had to drive
back. And so you're in a hotelby yourself, you don't know anybody.
So I completely get theisolation aspect of it.
Yeah, it was tough. But Iconsider myself to be a happy person.
(08:53):
I'm always a positive guy. Andlike I tried to talk it away of just
oh no, you're just, you'retired, you're frustrated. I hit a
brick wall too, right? BecauseI'm a young guy. I was exceptionally
young for my age to be at thatrole. When I did my first ever Show,
I was 25 and I mentioned thaton the air and my bosses were like,
listen, you can't say how oldyou are until you're 40. And I was
(09:16):
like, you're telling me Ican't say how old I am for 15 years
on the radio? And they werelike, yeah, that's it. You can't
do it. So it was such a weirdthing to hide parts of my identity
and not have theseopportunities because that was my
20s, my early 30s, where that.
Was my 22 days. I can relate.
Yeah.
Talk a little bit about whatdoes SBX Productions do today?
(09:42):
So what we do is simplify whatpodcasting is for business owners,
because the examples that youget when you're starting a show comes
from entertainment, and it's aterrible blueprint. So many people
start these shows and theythink. And I've asked them when they're
gonna sponsor. It's not howit's going to work. You don't have
a big audience. You're notdoing this for entertainment necessarily.
(10:05):
You're probably doing it morefor marketing. So you wanna talk
about what your business does,which means you've got a very niche
group for everything thatyou're doing. It's really more like
advertising. You are theadvertiser. You are sponsoring yourself,
and that's how your contentshould operate. When people come
into it, mindset of, oh, I'mgoing to get sponsors. So show needs
to be for big audiences andthey're not talking about what they
(10:28):
do consistently and whatskills they have in creating good
sound bites for themselves. Ittotally misses the mark. It's why
so many people get burnt outon all of this. It's a ton of work
and it's frustrating. So mywhole thing is, I've seen the entertainment
side of things. I know whatthat looks like, I know what that
path is, and there areprinciples from it that work. Right.
There's certain things aboutbeing able to pop and get attention
(10:50):
and be engaging and deliver acompelling sound bite and things
like that. But how do youredirect it in a way that makes it
feel like your podcast isn'tsome kind of side project, which
for a lot of people, I thinkit does feel that way. And instead
feel like it's a part of yourbusiness, it's part of what you do
every day, and therefore it'seasy to talk about. You're happy
to promote it and it generatesmore for your business.
(11:12):
Yeah. So how can. For example,let's just say I'm in the home improvement
industry and let's be I dokitchen remodeling. Okay. How can
a kitchen remodeler leverage apodcast to create brand awareness
and attract more business for them?
Yeah. So in part, it would be,who's their ideal customer? Right.
(11:35):
Like, where are they gettingtheir business from? And if some
of this is, let's say, peoplewho do a lot of flipping for houses,
great. Let's build a showwhere one of the kinds of people
you'll bring on is people thatdo that. Let's talk to people that
flip houses. Let's talk aboutthe complications. Let's talk about
the kitchen and all theproblems that go into it. By doing
that, you're having a dynamicconversation. You're building a relationship
(11:58):
with somebody that's apotential referral partner. You're
getting your own sound bitesout of this. And it's stuff that
can be informational for otherpeople who are interested in. In
buying like this. Or, youknow, if somebody bought a house
and they're going to DIY it,maybe they're learning some stuff
as well. And when theyrealize, because a lot of DIY people
realize, oh, this is a lot,and I probably am in over my head
a little bit, maybe they'llcall you. That's just the entry point.
(12:20):
But that's really the basicideas. Who are the kinds of people
that you want to talk withthat can help you grow your business,
whether it's direct clients,strategic partners, that kind of
thing. How do you create alane for you to naturally talk about
what you do with those peoplewhere it doesn't feel salesy, it
doesn't feel forced, and itopens up a good conversation and
then just continue to do thatagain and build up your network and
(12:42):
proof of concept andeverything else that you're doing.
Well, you said a key pointthere, Vince, which is you don't
want to come across salesybecause at that point, people are
not going to be listeninganymore. It's a fine art to have
that conversation and weavethat in without coming across by
my stuff.
Yeah, it is hard. And forpeople who haven't practiced doing
(13:04):
this stuff, especially, it'shard because you don't know what
a good topic is. For example,being able to dive deep and be specific
about things in a way thatfeels unique, that does actually
reflect your expertise anddifferentiate you from your competition.
It takes repetition, a lot ofthought and practice to get there.
I mean, when I was doing radioshows, I would go in four hours early
(13:27):
for the show, and sometimes Iwould pace around for two of those
hours going, I don't know whatmy main topic is. I have no idea.
And I'm just throwing all thisstuff at the wall in my head and
laying on the floor in agonylike, please, God, please strike
me with lightning. So I have atopic to come up with here that I
think can drive this show.Sometimes I figured it out and sometimes
I didn't. But I was thinkingabout this stuff constantly, and
(13:50):
the more that I did it, thebetter I got. There is a real art
form to it. I mean,conversation is an art form. It just
is figuring out those rightways to approach it in that very
specific space with these veryspecific kinds of people. It's highly
specialized.
Yeah. I have a saying. To beterrific, you need to be specific.
And if you're specific, you'llbe terrific.
(14:15):
Love it.
And so if we go back to thehome remodeler, I just did some basic
coaching with a new generalcontractor doing home remodeling.
They were looking at kitchens,bathrooms and flooring, and they
wanted to market all threeservices. I had a conversation, they
(14:35):
were in a group thing that wewere conducting. We did a micro mastermind.
I said, you're going for allthese different things. Why don't
you just focus on the onevertical which would be the biggest
moneymaker. Kitchenremodeling, that's the bigger project.
So become known as a womanowned kitchen remodeling service.
You focus on kitchens, but canalso do bathrooms and flooring from
(15:01):
an SEO perspective andmessaging. You are the kitchen person
who does all these otherthings as well. I think a lot of
businesses get caught up indoing everything, which means they
can't do anything very well 100%.
And I was the same way. When Igot started with the business. We
said podcasting up front, butI was new to business and people
(15:26):
were coming at us with allsorts of different suggestions. Like,
hey, can you come to my placeand shoot video and do some stuff
for social media? Like, Iwould go to events and edit a reel
on the fly. I would film somestuff and put together a highly produced
video of an event as it washappening. And I would edit there
at the event and post it ontheir Instagram story to drive traction
(15:48):
to the event. That's a ton ofwork. You know, it's different processes
and all those differentthings. So we really had to learn
the lesson, make the mistakeand then scale everything down. So
it was a lot of removal, butnow it is simplicity. Right. I'm
managing podcasts for businessowners. My show reflects the same
thing. So my whole podcast ishelping business owners with their
(16:08):
podcasts. Like, it's all verydirect, simple and clean, but that's.
It takes time to get there. Idon't have any regrets in that sense,
but you got to take your lumpsto figure it out.
Yeah.
Let's share a story.
Speaking of that, how you'veworked with the business and got
them going in their podcastfor their business and transformed
them into what I call superfan. That in turn is basically acting
(16:31):
as your sales agent andattracting more business back to
you.
Yeah, so I've had a couple ofdifferent instances of this one that's
really fun. There's a showthat I work with. It's called why
Does It Feel so Wrong to BeHuman? At Work, they consult with
different HR teams and helpthem with workplace culture and communication.
They started this podcastabout a year and a half ago and did
(16:53):
10 episodes. They did oneseason to start, and from that they
were able to build arelationship with a conference that
takes place at different spotsin the US A couple times a year.
So they built thatrelationship. They did a live version
of the podcast, moreinteractive conversation with different
people that attended. And nowthat's a regularly occurring event.
(17:15):
They have the show, the rep,and the relationships they've built.
Now they are on tour with itwith this conference, which is huge
for them. They just came backfor the second season, which we just
finished recording, and I'mgetting a testimonial from them on
Friday. Tying those thingstogether has been great for another
client. She is a leadershipcoach. She's working with executives
to help with culture from thetop down. Hey, how do your decisions
(17:37):
as a leader impact yourmanagers, your general employees,
etc. It's gotten to the pointwhere she's been such a big fan that
she added me to her coachingcohort. So it's a general thing that
she offers within her servicesto these large businesses that she
works with where for thingsthat are out of her scope, she refers
people directly. There's awhole business arrangement that she
(17:59):
customizes for that. She lovedeverything that I did with the show.
She's given us testimonialsalready. Now she's added me to this
cohort, so she's directlyvouching for me to every client that
she brings in the door. And Imean, you can't ask for much more
than that.
That's a superfan, as I callit. And when a superfan recommends
you to somebody else, thatwhole engagement conversation is
(18:21):
collapsed because now you'vehad a super fan strictly refer you
people don't usually get intoprice shopping and everything else.
They just say, what do we gotto do to get this working versus
going to two, three differentvendors? They get quotes. Having
a super fan promote youcollapses the whole sales process.
(18:44):
It's great. Yeah. How mucheasier it is when you have all of
that in your back pocket.Podcasting is such a niche industry.
There's a lot of people doingit these days, but there's a difference
between people. Some just runstudios. You can go to the studio
and they record everything foryou. They record and edit and that's
it. Some just freelanceeditors. For me, I consider myself
first and foremost astrategist. I'm there to help you
(19:06):
understand the concept of theshow and the goals you want to set
for your business with thatshow, create that alignment and do
everything relentlesslytowards those goals. That's what
I do. That's what makes medifferent than somebody who can just
do the editing for the audioand video. We do that, but it's more
of a consequence of thestrategy. That's really our approach
to it and being able todistinguish ourselves in that way.
(19:28):
My sales process tends to beslow because people are cautious
about making the commitment toa podcast. To have a referral makes
the process so much easier.
Well, it's actually not even areferral, really. It's an introduction,
because there's a differencebetween referrals and introductions.
A referral is a name and aphone number, and typically you get
(19:49):
a call and probably get amessage and all that stuff. An introduction
is much more powerful becauseyou're getting that email. In today's
world, it's done via email,and there's an introduction. Hey,
you know Freddie, here'sVince. He's a podcast guy. I think
you guys should talk togetherbecause you can help each other's
businesses, et cetera. It's awhole different level of passing
(20:13):
off versus a referral. Here'sa phone number and somebody that
may be interested in your service.
That makes a lot of sense.That's actually a great distinction.
I've never heard it put thatway before, but I love that.
There's an old saying, poorpeople chase referrals, rich people
chase introductions.
(20:36):
Makes a lot of sense to me.Here's the nice thing about podcasting.
You've probably experiencedthis yourself because you're having
all these different guests onthe show, but, yeah, you get to meet
everybody. Being a producer,it's been such a benefit because
I have engineers that usuallysit in on the recording with people
so there's somebody from mybusiness that is sitting on every
single recording that we're apart of, which means that we get,
(20:58):
whether it's me or somebodyelse, FaceTime with all of these
guests from our clients. Andto be able to build out those networks
and the level of trust thatgoes with that, it's been huge for
us. Part of it's the wowfactor. Right? The super fan element
of it. People are blown awayby us being hands on to supply somebody
that sits in on the recordingbecause things go wrong. Sometimes
(21:19):
people have issues with theirconnection or they can't figure out
why their microphone isn'tworking, or they can't hear you or
whatever it might be. So we'realways assigning somebody to sit
in and manage that. You needsomebody who's a professional. You've
booked somebody's time. Thattime is valuable. It's embarrassing
to say, can we reschedule? Ican't figure out how my microphone
works. Like, it's just a terrible.
(21:39):
I've actually had that. I'vesomebody that had that issue and
we did have to reschedule. Thereality is people don't realize the
most important commodity onthis planet, there's only one thing,
time. You can't buy more of itand you can't buy it back.
It's the truth. And trying tomanage that is everything. Because
(22:02):
that's podcasting. So much ofit is time.
It's just in business ingeneral. Because a lot of businesses
get stuck working in theirbusiness versus on their business.
They're not buying back theirtime. To use Dan Martell's quote,
that means empowering somebodyelse to handle a task. You might
(22:23):
have to hang around for alittle bit till they get the hang
of it, but once you empowerthat person, they take ownership
and run with it. Now you'vejust opened up time for you to do
something else that's moreimportant to help grow your business
and become more. The face ofthe business versus being buried
in the business.
Exactly. And I've read backyour time and I've recommended that
(22:43):
to, like 50 different people.It's a great book, very useful. And
trying to get other people onboard to do stuff, managing different
shows, to sit in on therecordings, to do the editing, coordinating
guests so that I can be outand about, going to networking events,
hopping on different podcasts,bringing people onto mine, posting
like crazy on social media,commenting on LinkedIn. I reserve
(23:04):
time for all of that stuffbecause it's how you keep the.
Relationships and then you canToday's world leverage AI to continue
that engagement in a cleverway so that you're able to multitask
if you leverage AI technologyin a proper way. Because you could
be doing something else that'scommunicating with somebody and at
the right time, it passes itover to you. And it's a seamless
(23:28):
conversation because you wentfrom the AI in a chat, you can program
all the chat and then it says,okay, hang on a second, we'll get
you, Vince right here. Or theymay be thinking they're talking to
you and then next thing youare talking to them. So there's a
lot of clever ways people canreally maximize their time and really
(23:51):
help scale their business.
And that's one of thosethings. In a similar vein with automating.
Right. So I'm trying toautomate certain processes and I
actually love your opinion onthis. What I'm working on right now
is I would love to build anautomation for early stage leads.
Whether it's referral,introduction for whatever it is,
I want it to be that I havethis conversation. And then as an
(24:13):
Automatic follow up, 24 hourslater I'm sending them, hey, here's
some free resources that I'vegot. Have you been around that kind
of process? What generallyworks in those kinds of situations?
I'd love to know.
Yeah, it's real importantbecause follow up is everything.
If there's an inquiry thatcomes in, I have a rule to get a
(24:33):
15 minute window to respond,especially if it's coming in through
the Internet. I just had aguest on recently that backed this
up. She shared a story whereher AC went out and she needed a
fix. She's in Florida. So theyneeded a fix and some people didn't
respond back. They're onvacation, it was 4th of July or something
(24:55):
like that. The company thatresponded got the business. That
company has maintained contactwith her ongoing. You can automate
that where you provide somevalue. You can also say, hey, I'm
just circling back, wannareach out and see how everything's
going. One of the things thatI share, for example, I'll go back
(25:16):
to home improvement. I gavesomebody this idea and I've had it
for over a decade to helpseveral remodeling companies scale.
So you proposed a deal andthey're getting three bids for the
kitchen remodel. You're theonly one that says, thank you for
the opportunity. That's yourfollow up. Thank you for the opportunity
to bid on this project. Weknow it's important. Most people
won't do that. They'll get thebid and wait. Now you get the project.
(25:39):
Send another thank you. Thisis an ongoing engagement. You can
automate this saying, thankyou for selecting us. We're super
excited about working withyou. Here's what's going to happen
for the next 90 days so theyhave an idea how they can plan their
life. You take pictures, etcetera, of the whole project, you
document the project for them.You want to turn them into a super
(26:00):
fan that can show, hey, lookat this whole kitchen reminding so
you've created a whole story.When you're done, you send another
thank you for the opportunityto have done the remodeling. Then
you check in 30 days later toensure they send in their warranty
paperwork. Then you go to sixmonths, you go to one year and you
stay that year and you cancreate that in an automated fashion
(26:22):
to maintain that engagement.Same thing with prospecting. You
got a prospect that comes in,you can set up a system that says,
hey, thank you so much for theinquiry. If it's something that they
need a phone call or whatever.And then if they're still just getting
inquiry, put them on a dripcampaign that reaches out periodically,
provides some value, someinsights and then every now and then
(26:43):
go old school and actuallycall them.
Yeah, makes a lot of sense.And the drip campaigns are the kind
of thing that I would love todo more of. It's finding the time
to go and properly build theseout and really prioritize which ones
I want to do. I've got somehandouts and that's one of the things
that's been helpful for me andbuilt that trust. Hey, you're interested
(27:03):
in starting a show, noproblem. Here's a handout. This is
every step that we do. I didthis for myself with my show, I'll
do it for you with yours. Gocheck this out. If you have any questions,
let me know. No pressure. Andthings like that have been really
good. What are some basiccampaigns where it's really quick
follow up emails after anappointment, if they have an existing
show versus they're launchinga new show or it's a networking call
(27:25):
and it's informational andjust getting to know each other,
building those out isdefinitely a major thing that I want
to get done. It's just so muchwork. Man, that automation stuff
is exhausting.
But, but it's a game changer.I mean, when I was selling software
products, I'd spend two, threeweeks getting acclimated with the
platform and all the lettersand automations that would be sent
up. I was the guy in 1986 thathad a Mac and wrote my own CRM system.
(27:52):
I carried my Mac with me anddid ROI using Excel on the Mac. It
wouldn't be my ROI, it'd beyours. Because it used your numbers,
the fax machine because theMac didn't communicate to anything
back then. And then we put thequotation and fax out the quotation,
you'd sign it. But going backto what you were talking about and
(28:14):
I'm going to share an idea foryou again, going back to be terrific.
You need to be specific and ifyou're specific, you'll be terrific.
I would look at creating somevertical markets that you are targeting
and create the messaging forthat vertical market as to how the
podcast show, if they'relooking to start up how that podcast
(28:34):
show would impact theirvertical market versus here's a general
that I can do podcasting foreverybody. So when I was working
with interpreting andtranslation language communications,
we did the marketing andmailed out the collateral. We created
the messaging for differentdepartments. We were selling it to
the state of Arizona, which welanded. We created messaging for
(28:57):
the health servicesdepartment, for real estate, for
OSHA and for hospitals or lawfirms, especially criminal defense
lawyers dealing withimmigrants who don't speak the language.
Each one had a problem and wewere the solution.
And that's one of the thingsthat over the last year I would say
(29:18):
we've been really looking tonarrow down and we've done it to
a degree to two differentverticals. So one of them is business
coaches. The business andeverything you're doing is relationship
based. You have all of thisexpertise and insight and experience.
So let's showcase all of thosethings. Most of those people don't
want to be on social media alot. This can get them flood of content.
(29:40):
So doing all of that is prettyclean and that's worked well for
us. That was one of theexamples I mentioned earlier. One
of the super fans that I'vegot like she's a business coach and
that's been great. Another oneactually has been organizations.
So what I've done is I have aclient that is a co working space
and we are working on studioservices. So for those people really
(30:02):
offering coaching where hey,you want to launch a show but you're
small, you don't have anestablished client base. I do coaching
to give people the DIY littleextra punch up, guide them slowly
and then for other people it'slaunching the shows and doing that
in partnership with those coWorking spaces. So that's been an
(30:23):
interesting service to provideto members meeting a lot of different
people. It's still related tothe business coaches in a lot of
ways because it's a lot of thefreelancer and solopreneur types.
We're also looking to takethat further and start developing
a more interconnectivecommunity focused podcast. How do
you come up with a show thatreally maxes out your membership
relationship building withinthe membership testimonials. So we've
(30:45):
got that in the works too.
Very cool. So Vince, sharewith us all the services that you
guys do at sbx.
So the main thing is fullservice, hands on podcast management
that can range based onwhether you're an audio show, video
show, if you have a newsletterand you're interested in a transcript.
But generally speaking, wehelp you with the overall strategy
(31:08):
for the show. Production,scheduling, we have the engineer
that sits in on the recording,we help you in post production, making
the clips, quality checking,all of that. We can do the social
posting as well, scheduling itand getting it up. We upload the
files for you. So fullservice. Beyond that, we do coaching
services. That's an hourstraight up with me one on one talking
(31:29):
about any of that, plus on amore specific level, really diving
into hosting. So 10 years ofsports talk radio experience, like
I've done it, I've seen it, Iknow what it looks like. I've run
all these different podcasts.I know how to run an interview, I
know how to deliver a soundbite, I know how to think about these
topics and stay in that veryunique space that you want to be
in. I really do help peopleand truly love doing that. Just talking
(31:52):
about the art of hosting andguiding people in that way. So all
of that show launchingservices. So if anybody wants to
figure out what this lookslike, the way we launch a show is
really we build everything upto build one episode and go. Do you
like this concept? Does itwork for your business? Can you handle
the workload? Oh, it's toomuch. No problem. Let's reimagine
(32:14):
this or this is great. Okay,cool. Now let's start talking about
what a full season looks likeor how to do this weekly. And that's
how we treat it. But first,commit to one, understand the workload,
understand the process and gofrom there.
Oh yeah, it looks fun, itlooks easy. But as you and I know,
there's a lot of workinvolved, especially if you want
(32:34):
to deliver quality product.Editing the show, getting it put
together, making it flow, allthat stuff. Takes a lot of work.
It does.
Even though there's tools outthere that simplify, you still gotta
go through it, listen to it.There's a sound of verbiage. Correct.
It's an art. But what we'redoing is creating super fans of the
guest because I've creatednumerous super fans for people being
(32:58):
on the show. They're promotingthe show and that's attracting more
guests and listeners. Part ofour job is to create super fans of
our own show.
Yeah, it's everything. One ofthe things we've done during this
conversation, Freddy, that Idon't see all the time on podcasts,
but it's important and you dothis well, is you have your own expertise
(33:18):
and you're bringing it to thetable. When it is an actual conversation
and it's a back and forth,it's better for everybody. As a guest,
I'm more engaged in theconversation. I think it's way more
interesting. I was able to askyou a question earlier and get your
feedback and your expertisethat's good for you and your brand
and the kinds of clips you canmake and establishing why you're
the expert with the audience.People don't do that enough. It's
(33:38):
a shame because you build thisplatform and when you spend 90% of
the time letting somebody elsespeak, you don't show off anything.
And you're rotating guestseach week. What have you really done
to establish your ownaudience, your own brand, your own
voice? You just haven't done it.
And I think what I've learnedis as the host, my job is to make
you look good. I mean, that'sreally. At the end of the day, that's
(34:00):
my job, is how I look at it. Imean, yeah, I share my stuff, but
you're the guest, so it's toedify you as being the guest. And
then I throw in my 3 cents andgo from there.
That's right. I like that. So,yeah, but that's the game. It's,
hey, how can I make thisperson look good? And how can I dive
into certain aspects that aregoing to be, you know, knowing the
audience so well, what arethose things that are going to help
(34:22):
this guest? Help them. So,yeah, being able to tie that together
is just. It's such a gift.
Well, Vince, as we're comingto the end here, how can people find
you?
So if you want to listen tothe podcast, you are a business owner
that's having a hard time withyour show. My podcast is called It's
Not Just Talking with Vince.Quinn, go check out the show that's
on all platforms. And ifyou're looking to have a meeting
(34:45):
with me directly, you can goto freepodcast help.com and I will
happily talk with you. Whetherit's a new show that you want to
get started, an existing showthat you're having problems with,
a very personalized session,freepodcast help.com that's a great.
Offer and great information.We'll make sure that's in our show
notes for our listeners. Andagain, Vince, thank you so much for
(35:06):
your time. It's been a greatconversation and we definitely look
forward to having you on theshow down the road.
Sounds good to me. Thanks forhaving me.
Hey superfans.
Superstar Freddie D. Here.Before we wrap, here's your three
A playbook power move toattract ideal clients, turn them
into advocates, and accelerateyour business success. So here's
(35:28):
a top insight from today'sepisode. If your podcast doesn't
sound like a strategicextension of your business, it's
just background noise. Andnobody refers background noise. So
here's your business growthaction step. Map out three podcast
topics that answer realquestions your ideal clients ask.
Then use those episodes toattract leads and spark referral
(35:52):
introductions.
If today's conversationsparked an idea for.
You, or you know of a fellowbusiness leader who could benefit,
share it with them and grabthe full breakdown in the show notes.
Let's accelerate together andstart creating business superfans
who champion your brand.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com