Stretch Marks, Scars, and Sweating: The Medical Aesthetics You Never Knew You Needed

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What happens when a dedicated nurse practitioner decides that traditional healthcare isn't serving patients well enough? Bianca Carroll takes us on her journey from cardiac ICU nurse to innovative healthcare entrepreneur in this fascinating conversation about medical care reimagined.

Celebrating her 10-year certification as a board-certified nurse practitioner, Bianca shares how her background in critical cardiac care shaped her approach to patient treatment. Her passion for heart health and comprehensive primary care eventually led her to question the insurance-driven model that forced rushed appointments and limited treatment options. "I felt like I was doing my patients a disservice," she explains, describing the moment she decided to launch her own practice despite having no business experience.

NewGen Direct Primary Care represents a bold new approach to healthcare delivery. Bianca recognized that patients seeking weight loss and other health improvements were often left with aesthetic concerns—stretch marks, loose skin, cellulite—that affected their confidence and quality of life. Rather than referring patients to multiple specialists, she integrated medical aesthetic services directly into her practice. Using advanced medical devices that rebuild collagen and elastin, she offers minimally invasive treatments for everything from C-section scars to hyperhidrosis, all with what she calls "social downtime" of less than an hour.

The results speak for themselves. Bianca shares the story of a colleague with severe cystic acne who, after a series of microneedling treatments, experienced a transformation so dramatic she barely recognized herself in the mirror. "That has made me feel better than anything I've done in primary care," Bianca admits, highlighting how addressing both internal health and external appearance creates a holistic approach to wellbeing.

Ready to experience healthcare that treats you as a whole person? Visit www.newgennewyou.com or call 472-904-0942 to learn how Bianca's innovative approach might be exactly what you've been looking for.

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Episode Transcript

Speaker 1 (00:00):
Welcome back everyone to the podcast, where we
uncover the stories behindthriving businesses and bring
you expert insights straightfrom the source.
I'm your host, dda, and intoday's episode I'm speaking
with Bianca Carroll.
She's a nurse practitioner whoowns NewGen Direct Primary Care.
Good morning, bianca.

(00:20):
How are you doing?

Speaker 2 (00:22):
Good morning, I'm doing well, and how about you?

Speaker 1 (00:24):
I'm doing awesome.
Thanks for asking as well.
Well, before we get into this,listeners, I just kind of want
to let you know from behind thescenes experiences to valuable
advice.
This podcast is your go toresource for learning about
businesses that shape ourcommunities and discovering how
to make the most of theirservices.
And if you do like this contentyou enjoy these type of videos,

(00:47):
educational videos please feelfree to like and subscribe to
the channel as well.
Hit that subscribe button inthe video and you'll be alerted
of any new videos that comealong.
But with that being said, let'sdive right in.
Let's get to know Bianca alittle bit.
And, bianca, if you could sharewith our listeners a little bit
about your background?

Speaker 2 (01:08):
Yes, so I actually.
I'm a board certified nursepractitioner with the AANP.
I just actually received my 10year certification, so I feel a
little old, although I'm just 35.

Speaker 1 (01:21):
No, that's it.
You got to congratulateyourself on that.
That's awesome.

Speaker 2 (01:26):
Yeah, it was like a shocking moment.
I'm like, wow, 10 years in thegame.
But before that, of course, Iwas an RN.
You have to be an RN before youbecome a nurse practitioner.
So I worked about two years inICU step-down areas,
particularly in cardiac.
So heart health is my baby andI did that while I was in school

(01:49):
getting my master's.
I also did a travel assignmentto St Croix, the US Virgin
Islands my last that must havebeen Funnel rotation.

Speaker 1 (01:58):
That must have been nice.

Speaker 2 (01:59):
That was amazing.
That was amazing.
I still have some very goodfriends there that I visit.
I try to every year, but COVIDstopped that a little bit.
But I get to go back and seethem.
And then I jumped right intonurse practitioner in the
primary care role.
So all I've done has beenprimary care and it is literally

(02:19):
like walking into a ER at aslower pace.
There's a different complaintconcern in every room and I love
that because it keeps itexciting.

Speaker 1 (02:30):
Interesting and in coming from ER with your
experience and you said youdealt with a lot of cardiac,
correct.
Can you explain a little bitabout that, you know, for our
listeners, if you don't mind?
Yes.

Speaker 2 (02:42):
So, with my nursing background in cardiac ICU, those
were patients that just had aopen heart surgery, or a cardiac
, what they call a cardiac cath,and that is where a cardiac
interventionalist will go in tosee if there's a blockage or
what is causing somebody to havecontinual cardiac symptoms

(03:04):
whether it's chest pain orheadaches and things like that
that may be due to a heart issue.
So those patients were criticalcoming out of surgery.
We would have to, you know, getthem stabilized and take care
of them, and so we had to knowabout the heart, the different
medications, differentarrhythmias or irregular
heartbeats, things like that.

Speaker 1 (03:24):
So there's so much to the heart than just it pumping
blood, correct?
Yes, interesting In yourbusiness that you have now and
congratulations on that.
There's many services that youprovide and some of the things
that stand out was cellular, youknow, for our listeners was the

(03:45):
cellulite, the stretch mark,the scars, the excessive
sweating.
Can you elaborate on a few ofthose different types of
services that you provide?
Let's talk about how does alistener know they have it?
Of course, some of these thingsare visual.

Speaker 2 (04:01):
Right.

Speaker 1 (04:02):
Is diet part of that, and what are the remedies to
help our listeners?
Maybe try to work things onthemselves or, better yet,
contact a professional likeyourself.

Speaker 2 (04:16):
Absolutely so.
My new gender primary carerecently rebranded from another
name last fall and added somemedical aesthetic services.
I was finding in primary carethat a lot of these issues
people don't want to go tomultiple places for, so you
would have to refer to adermatologist or an

(04:36):
endocrinologist to figure outwhy they are sweating so bad and
things like that.
And I found a medical devicethat treats a lot of these
issues.
And I found a medical devicethat treats a lot of these
issues.
So, with the concern of stretchmarks, I do a weight loss
program.
So when you shrink something orlose weight, you obviously have
a mark from that concern.
You have loose skin, you havecellulite where there's been a

(04:58):
loss of fat.
So I said if I'm gettingpatients to lose weight and feel
better about themselvesinternally, then they have all
of these leftover physicalissues.
What am I going to do aboutthat?

Speaker 1 (05:10):
Because then falls into OK, I've lost all this
weight, but now I still look bad, or?

Speaker 2 (05:14):
I feel like I look bad.
So I had to come up with aremedy for that, which was this
device that treats those things.
So of course, like you said,some of these are visible the
stretch marks, the cellulite,even scars, if someone has had a
C-section or some type ofsurgery.
Mastectomies are getting reallypopular to get rid of those

(05:36):
scars.
There's a device that we use torebuild that collagen and
elastin that's been taken duringthat procedure and it helps to
get rid of the scar.
Basically it does that for thecellulite as well, because
there's a loss of fat, there's aloss of protein and hydration
there.
So we do a minimally invasiveprocedure to bring all of that

(05:57):
back healing and it eliminatesthe cellulite, the stretch marks
and the scars.
What happens with the excessivesweating or hyperhidrosis?
Sometimes it's a hormoneimbalance, so we check for that
here as well, but sometimespeople just overproduce.
Fibromyalgene, fibromyalgene,fibromyalgene fibromyalgene
fibromyalgene fibromyalgenefibromyalgene fibromyalgene

(06:18):
fibromyalgene fibromyalgenefibromyalgene fibromyalgene
fibromyalgene fibromyalgenefibromyalgene fibromyalgene
fibromyalgene fibromyalgenefibromyalgene fibromyalgene
fibromyalgene fib, if any.
We call it social downtime,because you may not want to go
out with a little bit of redness, but other than that, it's a
in-office procedure.
It takes less than an hour andthen you can still go to work,

(06:38):
go be with your family and enjoythe rest of your day and have
these issues resolved in aboutsix months.

Speaker 1 (06:47):
Wow, Well stated.
And you know, by providing allthese different services, I'm
assuming, and really in allareas of business but in

(07:15):
healthcare in particular, theyare really leaning on technology
for, like I said, less downtime.

Speaker 2 (07:21):
People don't want to have to go to a plastic surgeon
to fix these things when it canbe done in an office, setting
outpatient and have way lessdowntime.
So you're not missing work,you're not missing time away
from the things that you enjoy.

Speaker 1 (07:34):
And on another subject or another topic.
What was that aha moment thatsaid you know what I'm going to
go from becoming a nurse?
You know, of course you got.
You became a nurse practitioner.
Then you said this a light bulbmust have clicked on or went
off and said hey, I'm looking tostart my own business.
What was that aha moment thattransitioned you from that?

Speaker 2 (07:56):
It was actually a goal of mine to have my own
practice at some point.
I didn't know when, but I knewthat in the previous settings
that I was working withinsurance and I don't want to
bash insurance, but there arecertain ways that you have to
treat patients and a certainamount of patients you need to

(08:16):
see to receive payment, and Ifelt like I was doing my
patients a disservice by doingthat.
So I knew I wanted to establishmy own practice and do things my
way where I felt like I wasreally helping and it kind of
like I was.
It was going back and forth inmy head like is now a good time?
I don't know.
Like I know nothing aboutbusiness.
I'm strictly medical and I amvery much.

(08:39):
You can ask my parents, myfamily, I'm all in or I'm all
out, so I went all in, and herewe are.

Speaker 1 (08:46):
No, that's good, and what you said is now a good time
.
Right, and we have a lot ofpeople who are listening, that
listen to this channel, that arebusiness owners or aspiring to
be business owners, and thattopic keeps coming up is now a
good time?
There's never a good time.

Speaker 2 (09:04):
There's never a good time in any anything right.

Speaker 1 (09:07):
you just have to jump in and and learn the process as
you go and, over time, correct,over time, you'll start to see
the light at the end of thetunnel, which is what you have
done in terms of accomplishedwith your business right now.
So there is actually I was kindof thinking you know you also

(09:31):
do facials as well in terms ofthe glowing skin.
Let's talk a little bit aboutthat.
And then I'd like for you tokind of share a story of a
customer, don't mention theirnames of something that you
really the light went on andsaid, wow, this customer is
happy.
Or the feedback that you got.
So let's start with the facialfirst, the glowing skin.

Speaker 2 (09:53):
Yes, so with the aesthetic procedures that I
recently added to the practice,there are more medical
procedures, so they have to bedone by a licensed professional.
But a lot of those patientsthat have come either for a
model service or that wepracticed our training on, we're
asking, well, do you do facialshere?
And I thought, well, whatbetter place to add in facials

(10:16):
as well?
So we brought in an estheticianand she does our facial
services, from the basic facialexfoliation, derma planning, and
also does back facials, becausea lot of teenage hormone
teenagers have back acne, andeven older adults.
So we added that service in.
And to give you a story of aclient actually as a colleague

(10:42):
of mine, I'm finding a nichewith other health care
professionals and businessowners who don't have time for
themselves is what I'm nichingdown to.
And it's really weird.
But another colleague of minewho was a nurse practitioner had
suffered from really bad cysticacne, brought her in and did a
microneedling treatment.
Those are done every four weeksfor a total of three.

(11:05):
After the first treatment shenoticed an improvement, but of
course you're not going to reachyour goal until after those
three treatments we say thesecond one she noticed a little
bit better by the third one.
She was sending me pictureslike I am walking by the mirror
and don't even recognize myself.
I'm smiling.
My husband is like looking atme weird and I'm like like that

(11:30):
made me feel so good.
I'm actually getting one todayon myself, which is why I have
no makeup on Um, but we're doinga PRP microneedling session
today on me, so I will berecording that.
But just the difference younever know how you're going to
make somebody feel in their ownskin with a simple treatment.
So that has really that hasmade me feel better than

(11:50):
anything I've done in primarycare.

Speaker 1 (11:53):
And I and that's awesome, cause I usually ask
when you tell a story then Icome back and I say how does
that make you feel?
And you just answered it.
You actually, you know you are.
You're so excited to see yourpatient yes, excited, which
makes you excited as well, sothat's awesome.
As we wrap up here, could youprovide a phone number as well
as a Web site for listeners towant to get a hold of you?

Speaker 2 (12:17):
Yes, so our office phone number is four7-904-0942.
And our office website iswwwnewgennewyoucom.
So no spaces, all lowercaseN-E-W-G-E-N-N-E-W-Y-O-Ucom.

Speaker 1 (12:41):
N-E-W-Y-O-U dot com.
Well, thank you so much, bianca, for you know taking time out
of your busy schedule to shareyour business, your successful
business, and we wish you muchsuccess as well.

Speaker 2 (12:51):
Thank you so much for having me.

Speaker 1 (12:54):
You're very welcome.
Thank you for tuning in toFirst Media Consulting Podcast.
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