Business Talk Sister Gawk

Modern marketing didn’t become data-driven overnight. In this episode, we trace the real history behind how digital platforms transformed persuasion—starting with Facebook’s early research into social influence, moving through the documented misuse of data in the Cambridge Analytica scandal, and a bonus chat of today’s rapid shift toward AI-assisted communication tools like ChatGPT. This is not an episode you will want to miss! Lis...

Ever wonder how marketing went from selling soap to selling self-worth? 💄💰

In this episode, we peel back the glossy surface of advertising history — from the psychology of the Father of Marketing destroying businesses during a world war, to the hidden battle between marketers and accountants over one big question: Can you actually prove marketing brings value?

You’ll hear about:

-The legendary David Ogilvy — the Scottish ad man w...

Think nearshoring is just for tech giants? Think again. This episode breaks down how smart entrepreneurs are quietly scaling their teams, cutting costs, and boosting profits by hiring nearshore talent — and how you can do it too (without triggering a tax nightmare).

We’re tackling the real questions most podcasts skip: - How do you report and document payments to nearshore firms? - What are the tax and compliance implications you...

Ever wondered how companies are quietly cutting costs, scaling faster, and accessing global talent pools that most business owners never even think about? In this episode, we’re diving deep into the world of offshoring and nearshoring — what they really mean, why they’re booming, and how you can leverage them for explosive business growth.

Bekkah sits down with Brian Samson, a serial entrepreneur who’s built three nearshoring firms...

What if the path to your dream life wasn’t about getting it right the first time, but about knowing how to play the long game? In this episode, we share the lessons we wish someone had told me earlier—the kind of wisdom that can save you years of frustration and set you up for real success. From building resilience through failure to navigating systems most entrepreneurs overlook, this conversation will challenge how you think abou...

What if your style, body language, or even the smallest detail about your appearance was silently shaping the way people trust you, open up to you, and do business with you? In this episode, we reveal the surprising lessons we wish someone had told us early on—insights that blend psychology, marketing, and real-world experience into strategies that can change how you connect with clients, colleagues, and entire industries.

You’ll u...

What if the success shortcuts you’ve been chasing aren’t what actually makes or breaks a business? This episode shares the surprising truths I wish a mentor had told me sooner—the kind of insider knowledge that could save you from years of costly mistakes, wasted opportunities, and even losing your edge in a fast-changing world. Whether you’re a new entrepreneur or a seasoned pro, these are the game-changing lessons no one talks ab...

🚨 Are you playing it too safe in business? 🚨 Most of what you really need to know to succeed will never be found on Google—and the reason might shock you. This episode tackles:

• The hidden truth about why people stay silent (and what it costs everyone).

• The dangerous mindset that turns leaders into bullies without even realizing it.

• How fear warps your perspective and keeps you from seeing opportunity.

• The one thing yo...

Ever wonder what the real difference is between someone who keeps hitting roadblocks in business and someone who finds doors flying open? In this episode, we dig into three deceptively simple lessons that could change the way you approach opportunities, money, and decision-making forever.

👉 Why the word “no” might be the most dangerous assumption you’re making. 👉 The one mistake nearly every entrepreneur makes when it comes to s...

Ever wish you had a mentor to tell you the real business advice that saves you money, time, and regret? In this episode, Bekkah’s cutting through the fluff and sharing the candid lessons every entrepreneur needs to hear — the stuff no one puts in the textbooks, but you’ll wish you knew from the start.

Inside this episode, you’ll discover: ✅ Why data matters in decision-making—but why your family should always come first ✅ The cou...

Have you ever wondered what the change force is behind making a community breathe life into its old empty spaces and clean up blighted neighborhoods through new housing solutions? Well, the answer for many towns in Northern Minnesota is Jason Hale (though he probably wouldn’t tell you that himself). Jason shares what anyone can do to get change happening in their own town for economic development and revitalization of a community t...

Nut roasting is one of the few food businesses that has a far longer food truck season in Northern Minnesota than most. Beyond Nuts joins us this week for the second part of our conversation. This week you will learn:

• The seasonal schedule for running a Bavarian-style roasted nut business 
• The branding and why they decided to choose the name they have today
• Read more