The Broker Behind the Brand: Bob Knakal’s 40-Year Playbook for Winning in Any Market (S3:E1)

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About Bob Knakal

Bob Knakal has been a broker in NYC since 1984. Over that time, he has brokered the sale of over 2,351 buildings having a market value of approximately $22 billion.

For 26 years of those years (1988-2014), he owned and ran Massey Knakal Realty Services which sold more than 3x the number of properties as the #2 firm in NYC from 2001-2014. Running the firm with a Servant Leadership management style, focusing on empowering everyone on the team, intensely training them and building their self-esteem, led to this overwhelmingly dominant platform. The firm was sold to Cushman & Wakefield in 2014 for $100 million.

The Massey Knakal Legacy is illustrated by the fact that today in the New York City investment sales market, there are 29 companies, or divisions of companies, that are either owned by, or run by, folks who learned the business at Massey Knakal.

Recently, Bob started BKREA, an investment sales and capital markets brokerage firm in New York City which will blend best-in-class analog data sets with artificial intelligence technologies to create a new brokerage firm for a new era.

Reference Links: 

• Linkedin
• Green Ridge Wealth Planning
• BobbyMascia.com
• Instagram - Bobby Mascia
• Instagram - Business Unchained

Bob Knakal  Social Media

• Website - BKREA
• LinkedIn - Bob Knakal
• Instagram - Bob Knakal
• YouTube - Bob Knakal
• X - Bob Knakal

Episode Highlights:

What do you do after you’ve sold more buildings than anyone in the game, mentored dozens of future leaders, and built a firm that outsold its nearest competitor 3 to 1—for 14 years straight? You start over. And this time, you bring AI.

In this episode of Business Unchained, Bobby Mascia sits down with NYC real estate icon Bob Knakal to unpack the grit, mindset, and playbook behind four decades of dominance. 

(13:08) “Personal branding isn’t about me—it’s about getting in the way of information that helps my clients.” — Bob Knakal

(36:01) “Servant leadership means showing your people that you truly care… and making them feel like they can do better than their best.” — Bob Knakal

Bob opens up about the defining moments of his career—like surviving the 2008 crash on credit cards, getting fired on Valentine’s Day, and the emotional weight of letting good people go. 

From the sales floor to the mailroom, from zoning battles to viral deal stories, this episode is a blueprint for staying relevant, staying grounded, and staying in the game—even when the rules keep changing. Let's dive in!

In this episode:

• (00:00) - Introduction 
• (06:42) - Balancing social media and market presence
• (17:36) - Social media storytelling and Knakal Nuggets
• (19:16) - AI, zoning strategy, and land deals in NYC
• (27:01) - Outpacing the competition through bold hiring
• (30