Business Words Episode 12 - Velocity

Maria Chapman and Stephen Duetzmann unpack “velocity” — the art of shipping content fast. They show how AI turbo-charges production, why “good enough” beats perfectionism, and how minimum-viable products can start earning before they’re polished.

Key takeaways:

1. Use AI as a force-multiplier – draft, iterate, and publish quicker.

2. Ditch perfectionism – speed trumps flawless; refine after launch.

3. Know your audience – tailor visuals and messaging to what they actually want.

4. Systematize workflow – repeatable processes keep content flowing and revenue growing.

Listen in to learn how upping your content velocity keeps you ahead in today’s fast-paced digital game.