June 12, 2024 • 47 mins
Today's guest is the queen of social media, Rachel Pedersen!
Connect with Rachel Pedersen:
https://rachelpedersen.com/
https://www.facebook.com/the.mrs.pedersen/
https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWw
https://www.instagram.com/themrspedersen/
Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
https://twitter.com/SocialtyPro
https://www.facebook.com/Owwstin/
https://www.youtube.com/@socialtypro
If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488
What if your social media strategy could transform your business and personal life simultaneously? Join us for an eye-opening conversation with Rachel Peterson, the queen of social media, as she recounts her inspiring journey from college dropout and single mother to a top-tier social media strategist. Rachel's groundbreaking techniques, such as leveraging TikTok as a search engine, have driven immense business success, and she shares the importance of providing free value as a way to enhance both personal and professional growth. Learn how her entrepreneurial spirit, influenced by her grandmother, has shaped her family's approach to business.
Discover how Rachel transitioned from hairstylist to marketing consultant, with support from a crucial ally—her spouse. We explore the initial steps in social media marketing, the pivotal moments that opened new doors, and the challenges of adapting to new relationship dynamics when pursuing ambitious goals. Rachel's journey highlights the significance of a supportive partner and the role of attitude and humility in overcoming obstacles. Furthermore, we delve into her evolving TikTok strategy, inspired by industry giants like Gary Vee, and how blending personal and professional life can lead to thriving digital content creation.
Get an exclusive look at Rachel's future projects, including a top-secret long-term initiative and the creation of a physical product brand. She also shares her passion for high fantasy writing, with dreams of seeing her work on the big screen, and her progress in becoming a certified equine specialist. Lastly, Rachel introduces her "90 Day Business Magic" program, aiming to scale a hobby business while providing daily insights and transformative experiences. Tune in for actionable strategies, inspiring stories, and a glimpse into the exciting future endeavors of Rachel Peterson.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
in a time where I'm not desiring to create short
form content.
It has changed my life.
Speaker 2 (00:05):
Welcome back to Business Talk, a short form
video marketing podcast.
I'm your host, austin Armstrong, and on this show I interview
the best content creators andentrepreneurs who have leveraged
short form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
and stories so that you can getactionable takeaways.
(00:26):
You can connect with me acrosssocial media at Social T Pro.
Today's episode is sponsored bymy company, syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media.
From finding trending topicsyour potential customers are
searching for online togenerating new video scripts,
creating faceless videos withyour AI clones, and even direct
(00:48):
publishing to your social mediaaccounts, syllabi has you
covered.
You can get started with aseven-day free trial into show
notes.
Let's jump into today's episode.
Today's guest is the queen ofsocial media, the one and only,
rachel Peterson.
Rachel is a social mediastrategist recognized by Content
Marketing Institute as one ofthe most influential online
(01:10):
marketers.
Rachel went from collegedropout, single mother on
welfare, to a successful andhighly sought after social media
strategist, best-selling authorand educator.
She has been featured on toppublications such as Huffington
Post, cosmopolitan, the DailyMail and more, as well as on the
top podcasts such asEntrepreneur on Fire.
(01:32):
Rachel, thank you so much forjoining me.
You are one of my dream guestson this show and it is just
beyond an honor to have you.
Speaker 1 (01:40):
Austin, I'm really excited to be here.
Thank you for having me.
Speaker 2 (01:44):
Absolutely so before we jump in, I got to tell a
quick story about you and to theaudience, because everyone
Rachel literally changed my lifeand the trajectory of
everything that I have today,and it's because of a single
webinar, which is so funnysometimes.
But, rachel, if you'll allow meto nerd out here for a little
(02:06):
bit, I got started on TikTokabout five years ago.
I guess I was a big Gary Veefan and he was shoving it down
our throats and when Crushing itcame out and he was like you
got to get on Musically.
And then TikTok at the time andI thought I was late four and a
half years ago.
And I thought I was late fourand a half years ago and I got
(02:41):
on and I really wasn't gettingany traction.
I was trying to jump on trends.
I was painstakingly doing dancevideos, which I'm terrible at
that.
I was throwing in some businessstuff and I'm like this is not
working, this is not working.
And I saw an ad on Facebook forone of your upcoming webinars
and I said you know it was, itwas free, why not jump in?
You know, I, I RSVP'd, I satthrough that whole webinar and
you know when, you, when, whenpeople talk about aha moments
light bulbs that just click itwas.
(03:01):
It was so perfect.
It was a collection of my wholeexperience how you focused on
treating tiktok as a searchengine, uh, finding particular
hashtags and doing competitiveresearch in the business space
at the time, which was so aheadof it like I don't think tiktok
even thought of themselves as asearch engine that far ago and
(03:25):
it all just clicked and I gavemyself an ultimatum of 30 days
only business content.
Because of that webinar, Iimmediately saw traction and the
rest of my life has changed.
So firstly, just thank you somuch for all of the amazing free
value that you put out there inthe world.
Speaker 1 (03:43):
It's amazing free value that you put out there in
the world.
It's amazing I'm just tryingnot to blush because that was so
kind.
You got it.
Honestly, the free value is ahuge key to growth, as you've
learned as well, and, honestly,it helps you to sleep at night
as you're building something.
You're like I'm still offeringfree solutions.
There's also this paid solution, but here's the free stuff to
(04:05):
get you going, get you startedand kind of almost reach back to
people who are in similarpositions to where each and
every one of us has been at somepoint in life.
Speaker 2 (04:15):
Yeah, I think that's one of the biggest marketing
secrets that I've ever learnedand it almost sounds
counterintuitive.
But the law of reciprocitykicks in there and again, you do
just feel good about yourselfby giving your best information
out there for free and likepersonally, like whether they
end up working with me or theyjust associate their success
(04:36):
with me and tell other peopleabout me.
That is, that is rewarding, andI tell people about you all.
Speaker 1 (04:42):
Thanks, shucks.
Speaker 2 (04:49):
What is your origin story Prior to getting into
marketing and becoming anentrepreneur?
What really led you up to thatpoint?
Speaker 1 (04:57):
Oh my gosh.
Okay.
So it's interesting becausethroughout our family I come
from a lot of mostly like bluecollar or like education
teachers, lots of teachers, lotsof kind of just people who
would take salaried jobs, and Ididn't even realize that there
was an entrepreneurial spirit inmy family until I grew up and I
(05:22):
realized my grandma wasn't justthis little seamstress when she
told me, oh, I've got a clientfrom China who is having me make
a custom garment for them.
It didn't seem glamorousbecause it was my grandma and I
didn't realize, oh, she's kindof a big deal, and so she was
kind of a really bigentrepreneurial force in our
(05:44):
family and it kind of started tospread.
Even just in the last few yearsI've seen my cousins and
different family members goinginto entrepreneurship and it was
right around the time that mycousin was starting a candle
company and I was like that's socool, I really like that.
I was working as a hairstylist.
Now, side note, I still lovethe world of hair.
(06:06):
I love doing extensions, I likehighlights, I love wedding
updos.
My assistant is getting marriedand I'm going to do her wedding
updo and I'm like it's so fun.
But it was actually there thatI started to say, what if I
start putting content onFacebook and Instagram?
There weren't as many optionsback then as there are now.
(06:27):
What if I just start puttinglike before and afters of
extensions or a really radicalcolor or whatever, and I would
put those before and afters upand suddenly more people who
wanted radical colors andextensions would start to book
with me and it really started togrow my business as a
hairstylist and I was likethere's definitely something to
(06:49):
this.
I don't understand how and I donot understand why, but the
more stuff I put out there, themore people start to come to me,
and so that was how I startedto really grow.
My business as a brand newhairstylist was how I started to
really grow my business as abrand new hairstylist and before
you know it, I had a wholelineup of really high
(07:12):
maintenance blondes and highmaintenance colors, and I loved
that because I enjoy the worldof high maintenance.
I understand high maintenancehair, and so one day a client
sat in my chair and her stylisthad randomly been sick.
So she just came to me becauseI had an opening and we started
talking about like business andI was fascinated by it this,
(07:33):
that and the other thing.
And before you know it, she waslike can we hire you for
marketing help?
And I right, it was that momentwhere I was like, wait, is this
how it happens, you know?
But I didn't really feel.
I knew I wasn't qualified.
I knew I wasn't even close toqualified.
I didn't know what I wastalking about.
(07:53):
So I said yes, and the reason Iknew I was going to be
qualified for them specificallyis because she said said she
gets dead serious and looks atme through the mirror and says
show me your Twitter.
And I was like what?
And she said show me yourTwitter.
(08:13):
And I literally didn't knowwhat she was talking about.
So I said I don't think we dothat at this salon.
And she was like the bluebirdthing.
And I was like the blue birdthing and I was like oh, Twitter
, yeah, I'll show you my Twitter.
And so I knew I could at leasthelp them, because otherwise she
was going to walk around askingpeople to show her their
(08:34):
tweeters.
So she needed my help.
So I came home that day and Iwas like Paul, like this
happened?
This is so weird, I think Ishould just do it.
He's like I think you shouldtoo.
And so I negotiated with them$15 an hour was what I was going
to charge for consulting, soreally good rate.
I was really excited about itand I started working for them.
(08:56):
And after my first dinnermeeting with them the husband
and wife they were like we wantto meet Paul, we want to to meet
your kids.
And we started talking aboutplans for the future.
And that night we went home andpaul looked at me and he said I
think this is your next thing.
And I was like I do too.
And then we started the journeyof making it happen such a
(09:20):
supportive partner.
Speaker 2 (09:22):
Um, I love that and that's and you've mentioned that
a lot in your story as well.
I've been following you a longtime and I know a lot, but talk
about how impactful that aspectwas of having a supportive
partner that just said Rachel,this is your calling, there's
something here, go do that.
(09:42):
How did that impact where youultimately are today?
Speaker 1 (09:46):
I don't know if I can even see myself even at a tiny
fraction of a percent of whereI'm at today Having happy
experiences, revenue, travel,really cool things that have
happened.
I don't think it would havebeen possible without a
(10:08):
supportive partner.
Now I will say my husband, paul, is next level and we're that
way for each other.
We're each other's biggest fans, and so I don't say that
lightly.
It's part of the reason why Itry to keep him off of social,
because I'm like I don't want toput him out there for people to
make their own judgments ordecisions about.
(10:28):
He didn't sign up for that partof it, that's for sure.
He signed up for.
Babe, I think this is whatyou're meant to do, you know.
So we really and truly like,want what's best for one another
, even if it's hard for us tounderstand or even if it really
complicates the life path,because we've had a lot of those
things where we're like thisdoesn't make sense, but this is
(10:51):
what you're supposed to do, andI know it.
So it makes all the differencein the world, and for some
people it might not necessarilybe like their romantic partner
or life partner.
For some people it's my bestfriend, or my sister or my dad,
is the one person that alwaysencourages me, no matter what,
and as long as you have at leastone of those people, I think it
makes such a difference and itmakes it feel so much more
(11:12):
possible.
Speaker 2 (11:14):
Yeah, that's such a good point.
Now, if you don't mind myasking of this, with him not
being prominent online and withyou being such a prominent
figure with a large followingand sort of fame and notoriety,
has that ever impacted yourrelationship at all positive or
negative, or has there been anyweirdness there?
Speaker 1 (11:36):
Oh for sure it's interesting because there was a
short period where we both letlike ego take over and it was a
time where we were adjusting tolike wait.
So this means I'm the full-timebreadwinner and you're not, but
this goes counter to how it usedto be and just like really
(12:00):
struggling with the new dynamics.
But the biggest thing I'llspeak to me in that I had a bad
attitude, I had an ego.
I thought my poop didn't stink.
I thought like I thought that Iwas just going to continue to
always grow and rise and ifyou're either for me or you're
(12:21):
against me, and like I think Ihad binged too many Instagram
quotes you know what I mean thatare like pretty toxic, yeah,
and what's really interesting isI only had to go a little bit
further to be wonderfullyhumbled by business and humbled
again, and then humbled again,and over time you start to
realize like, oh, if we kind ofaverage all of this out, yeah,
(12:44):
I'm doing pretty good, but mypoop does in fact stink and I
have a bad attitude from time totime.
Speaker 2 (12:51):
Yeah, yeah.
So thank you for thank you fortransparency there and sharing
video space.
You were so early on TikTok andfor business and you've done a
great job of blending personallife with business and a little
bit of entertainment andapplying trends to really both
(13:15):
aspects in your life.
How did you sort of figure outshort form video so early and
especially for business, whenthe vast majority of content on
TikTok early on and even likeVine, you know, prior to TikTok
I don't know if you were activeon Vine, but you know how did
you sort of figure out this newformat, this new platform and
(13:38):
how to get business with it?
Speaker 1 (13:40):
Oh my gosh, I, oh my goodness, I love this picture.
Um, I think so.
It was interesting because whentiktok was like it first came
out, I want to say there waslike a little window where it
was.
It felt like it was almost 100consumers and then just old
(14:02):
music like people, that's it.
And I was actually on amastermind trip from Russell
Brunson for like top affiliatesand Annie Grace, who's one of my
dear friends.
She wrote this naked mind, butshe was like Rachel, have you
seen the TikTok where that girlsays and I was like I don't know
(14:22):
what TikTok is.
Annie, now I'll give a heads up.
I don't normally feel like I'mthe first person to get places
or discover things.
It's more like I start to pickup a trend.
If I hear something a few times, then I'm like oh, I'm hearing
this and I'm hearing it fromreputable people.
And Annie was like Rachel,you've got to get on this TikTok
(14:44):
platform because you're reallyweird and crazy and unhinged and
you say like stupid things allthe time.
And she said that's from aplace of love, of course, thanks
, yeah, it always sounds likeyou're just like blah, blah,
blah and you say somethingreally stupid.
And then I think he would be sofunny on TikTok and I was like,
oh, I'll check it out.
And it was actually there thatI recorded my first TikTok and
(15:06):
so I started it.
But I was like I don't knowabout this and so I looked it up
, saw that a few more people,including Gary Vee, were talking
about it, and then I startedcreating stupid little, crazy,
unhinged videos.
They were so bad they're stillup on my page too, if you scroll
all the way back, and some ofthem are wildly cringy and I've
(15:26):
intentionally left them up.
It was a long process for me todiscover what worked and after
a few months, like one videoblew up and it was like me and
the kids doing Baby Sharktogether.
Now my kids don't show up in mycontent anymore at all, but at
that time I was like that's sointeresting how quickly that
(15:48):
blew up.
That was exponential.
And years ago I was speaking atan event with Gary Vee and he
said look for where there's adisproportionate and or
exponential return on your timeinvestment.
And I was like this feels likethat.
So I started testing a few morethings.
(16:09):
They started to work and thenit was like I'm just going to
test.
It was a lot more simple backthen, by the way.
You know, like the ones whereyou would go, do, do, do, do.
And so I'm like I'm going to dosome of those for business,
because it's so easy that I cansee if I can just get some
attention here.
(16:30):
And it started to work and Iwas like, all right, game on,
let's go, it's time.
And so when the first one ofthose took off, I was like I'm
going to go for it.
And it was actually a veryfrustrating journey trying to
explain to other business ownersthat they could crush it on
TikTok, because people laughedat me, made fun of me.
(16:51):
People were like have fun withyour little thing.
And I was like I am, and youknow.
Then, a year later, they werelike how much can I pay you for
an hour of consulting?
So yeah, it was a wild journey.
Speaker 2 (17:06):
Yeah, and it still is .
I mean, it's still.
It's still constantly changing.
What's working on TikTok?
What's?
You know trends are rapid fire,come and go and peak, and how
has your content sort of andstrategy evolved over the last
couple of years, from you knowthe pointing days and dancing in
(17:29):
trends to you know the type ofcontent that you're creating now
.
How has that changed?
What do you see working rightnow?
Speaker 1 (17:37):
Well, I'll answer the first part of that first,
because this one's a complicatedanswer.
It's two parts.
So, if we go back to like, acouple of years ago, I started
switching to this model that Icall the four Vs and it's value,
variety, viral and vulnerable.
And when I switched amongstthose four with regularity and
(17:58):
then there are some ways to like, game the algorithm within that
, like, I was growing veryconsistently everywhere with
short form and it was, it wasawesome and it was fantastic.
And there was one where I, youknow, I gained, uh, 60,000
followers from three videosorganically and I was like, yep,
this formula works really,really well and it, it did and
(18:22):
it still does, with some tweaks,but then about a year ago and I
actually haven't even sharedthis at all anywhere, I know.
Speaker 2 (18:32):
On the beans.
Speaker 1 (18:34):
So about a year ago, I started not wanting to be on
video anymore, and I mean truly,and yeah, that was unexpected.
That was surprising.
It wasn't helpful or good foranything that we've built, and I
(18:54):
suddenly had this deep desireto start writing things, and I
want to start writing things out, I want to start making things
long for text, and I don't knowwhy, but that shift just
happened and I've tried tofigure out some workarounds.
We found some that are decent,but the truth is I've been
(19:18):
shifting some energy into otherbrands that don't require my
face a hundred percent.
Yes, in more like, uh, physical, physical products and
e-commerce and non-profits andthings like that, and just
starting to see, like, do I, doI want to be in front of the
(19:39):
camera anymore or do I want todo more of strategy and
directing and putting together?
I keep talking about, like, thecomposition of videos, not to
say that they're high def oranything, but like what is the
color composition?
Is the rule of thirds in playhere?
So that's been one of the mostunexpected transitions that I've
(20:03):
been experiencing, and youmight notice that I kind of seem
like I don't really know whatto do about it.
The answer is like, yeah, Istill don't really know what to
do about it, but I do feel it'sleading me to somewhere where I
can help people in a differentway, even if maybe I'm on video
less.
Speaker 2 (20:19):
Yeah, well, it's been .
It's been a fascinating andthank you for for sharing that
vulnerability as well, causethat's that's very important.
You do a lot on Facebook.
I mean I, I have, I have had alot of success on Facebook, the
last on Facebook.
I mean I have had a lot ofsuccess on Facebook, the last, I
would say two years.
Now.
At this point, text posts havebeen doing exceptionally well.
Facebook kind of went throughthis resurgence again.
(20:41):
I'm curious, going down thetext rabbit hole a little bit,
what platforms are youleveraging with long-form text
that you're seeing the mosttraction on right now?
Speaker 1 (20:52):
Well, I wouldn't say we've seen a lot of traction in
it yet because, yeah, I'vereally stepped back.
I'm still posting.
You probably see, I do quite abit of like text.
You do too those short form,medium form, long form text.
You pick some, you repurposesome, some.
But there hasn't been like asuper intentional plan for what
(21:15):
to do with the text yet.
So I'm trying to see, like howis this going to play into
everything?
You know I was actuallyfollowing.
I really like the content thatellen sultanic puts out there in
held back.
He puts out these long formlike just value bomb packed
(21:38):
posts and everyone's always likeyou should be on social media,
like fully, fully.
You know, alan, and he's likewhy would I do that?
I don't want to do that.
And reading that I was likethat's so interesting because I
love writing things out.
So I'm still kind of in thebrainstorming phase and I've
been testing out combining itinto a Facebook group with
(22:02):
really interesting visuals andvideo.
So Facebook profile for sure,that's been going so well.
Email I do a lot of long emailsand even if if it's a sale, I
still try to make sure there aretakeaways.
But there hasn't been a superintentional move, yet I'll share
with you where I think I'mgoing with it, though.
Speaker 2 (22:23):
Yeah, yeah, let's hear it.
Speaker 1 (22:25):
I have a funny feeling about blogging, but only
if blogging is done in a waythat it has pattern interrupts
and isn't the same length everysingle time, and sometimes it's
really short and just to thepoint.
I have a really strong gutfeeling that people are going to
start moving back towards textbased blogs.
(22:47):
I don't know, we'll see if I'mright, but that's my theory.
Speaker 2 (22:50):
Yeah, a full circle.
We'll see if I'm right, butthat's my theory.
Yeah, a full circle.
You know, it's even moreinteresting, like because I I'm
in this space a lot, as is in ai, video creation, yeah, and I I
do wonder at times if thebecause it's so easy now to
create content with ai, whetherit's fac, whether it's avatars,
(23:11):
whether it's some sort ofcombination, if you know, not to
say like the dead internettheory.
I think that's a little silly,but like I wonder if people will
start to not trust videoanymore and go towards these
other mediums again, like text.
It's a really interestingtheory.
Speaker 1 (23:30):
Yeah, I don't know if you've ever tried also, so I do
notice that people are startingto doubt whether something was
written with AI or not.
Speaker 2 (23:39):
Yeah.
Speaker 1 (23:39):
So I try to write in the way that I would say
something if I was talking to afriend.
Like, if I were talking to afriend, I'd be like, dude, that
is not how it works.
And so I'm like, okay, I'mgoing to write it in a way that
AI just wouldn't replicate, youknow.
So, dude, tons of U's and notall caps, and I think it helps
(24:00):
people know from the onset thisisn't just something I plugged
into chat GPT, I actually wrotethis for you and I think that
does make a difference.
I do love and I still need toget in touch with you about your
software, and I really meanthat because I love the concept
of AI generated video and I lovethe idea of even for me, like
(24:25):
disclosing in each video.
By the way, this is my AI twinand she does this because I'm
introverted and I get to hearreally easily.
So let's dive on in, you know.
But, by the way, I am soexcited about diving in to your
software.
Speaker 2 (24:40):
Let's have that conversation.
Speaker 1 (24:42):
We have to have that conversation.
We started and then likesomething happened with like one
of the kids and I was like, ah,I don't know how I'm ever going
to close this loop, but it'sstill like on my list, so I'm so
excited for when it does happen.
Speaker 2 (24:54):
You get free access, I'll get you.
Oh no, no, no, We'll get youset up.
We'll get you set up, It'll begood.
I just want your opinion there.
That's awesome.
I love the text rabbit holethere.
I think you're probably rightthere.
And I like looking at otherplatforms, like threads in
particular.
Like I was just looking atthreads analytics.
I had one thread.
(25:15):
I love that they finally putout views and analytics and
they're going down that rabbitbowl.
I mean I posted one a week orso ago, maybe two weeks ago.
I just screenshotted it two anda half million views on a on a
thread on threads and there'ssomething there Like I don't
think that they're just fakingthose numbers, because there's
(25:38):
real engagement there and Ithink people are sleeping on
that platform and the format ingeneral.
Speaker 1 (25:44):
Yes, I 1000% agree.
I did notice that when I wasactive on threads which, even as
we're talking about threads,I'm like why am I not, why don't
I have that open throughout theday for my little like one
miners and my little just thingsthat I type up as I'm thinking
throughout the day when I wasactive on threads was when my
(26:07):
Instagram was growing thefastest, and that carried over
for three to six solid monthsonce I stopped.
So we should all get back onthreads.
Take on it.
Speaker 2 (26:17):
I think so too.
I've been using it.
I've been doing a lot oftext-based and it's so funny
we're on a short form videopodcast but now we're talking
about threads everybody.
But it really is an interesting, compelling platform, I think,
and they're doing a lot overthere.
Adam the CEO is just.
He is so active on threads anddoing a lot of videos and a lot
(26:40):
of content over there, so Ithink it has a bright future
ahead of it.
But sort of back on to shortform a little bit.
Do you think and be honest here, do you think anybody can be
successful with short form video?
Does it take a certainpersonality, or can anybody
learn frameworks to besuccessful?
Speaker 1 (27:01):
on it, honest with themselves about their strengths
, their weaknesses, whatmagnetizes people to them,
what's not working.
Anyone can be successful, butyou have to be willing to adapt.
(27:22):
And here's case in point Iworked with a few different
coaches and mentors over theyears who would say things like
Rachel, why don't you just andthey said it in different words
than this but why don't you justdress more trendy and go be
like the mom that's like oh, hey, guys, like I'm so cool and
like, yeah, and I'm like I'm nottrendy and I'm not very cool
(27:46):
and I'm not funny when I try.
And so if I tried to do that, Iwould always feel like I was
falling short and people wouldbe like we kind of hate her.
And I'd be like, yeah, me too.
I hate that person too becauseI'm not me.
But that came up so many timesLike why don't you just dress
well and like show people whatto wear as like a mom, and I'm
like like I'm wearing sweats onthe bottom right now because
(28:09):
it's comfy, and that's my styleon the bottom right now, because
it's comfy and that's my style.
So if I were to try to be likeI'm going to start a comedian
account and do funny businessjokes.
No, people don't think I'mfunny.
When I try, I'm going to sitthere and be so frustrated all
the time.
But when I just try to bemyself and be chill and sharing
(28:31):
lots of stuff and being a littlebit weird, it does pretty well.
So I do think anyone can besuccessful.
You just have to be aware ofwho you actually are and be
comfortable with the fact thatyou might have to adapt what
types of content you createversus what you had hoped to be
successful with.
Speaker 2 (28:50):
Now you have some great frameworks as well for
people that they can follow, onein particular your short form
video domination framework.
I'm wondering if you could kindof elaborate on that a little
bit.
If somebody is maybe juststarting or maybe they haven't
had a lot of traction with shortform, what is that framework
that somebody could follow?
Speaker 1 (29:10):
So this is like the super simplified version of
pretty much any type of strategythat I would want to take like
a client through, or someone ora friend If a friend came to me
for advice.
This is so simple.
I promise anyone watchinglistening all of the above.
You can implement this rightaway, and it can be free, which
(29:31):
is awesome.
Implement this right away andit can be free, which is awesome
.
So, basically, what you do isyou craft 12 subtopics within
your major topic.
Now, this is important to note.
This works best for businesses.
It doesn't usually work superwell for personalities, because
(29:51):
personalities are going to runout of value to give at times,
unless you have 12 topics thatyou're really passionate about.
Okay, so you've got yourumbrella.
It could be dentistry, it couldbe art, it could be social
media marketing, it could beInstagram.
Then you're going to create 12subtopics within that.
(30:13):
If my topic were Instagram, Imight do hashtags as one,
captions as another, reels asanother although that could
probably be split into likethree, because that is complex
and loaded Bios and profiles,discoverability threads you
could put into there, and so onand so forth till you have your
(30:33):
12 topics.
Then there's two different waysI like to do this.
One is through a tool calledAnswer the Public, which I want
to shout out Neil Patel formaking that way cheaper, which
was awesome.
It used to be like $97 a monthand now it's, I think, I think,
under 20 for one person to usestain tool yeah, he's so
(30:56):
brilliant, so answer the public.
Basically, you can um search foreach and every one of those
subtopics as keywords and it'llgive you the top most googled
questions related to thosesubtopics, and then you download
the spreadsheet, compile it.
Your goal is to get about 30questions, maybe 31 for each and
(31:17):
every one of those subtopics.
That feels like this isrelevant.
This is something I would wantto answer for my audience.
To do it 100% for free.
You just type in thosesubtopics into Google and then
there's the little section thatsays people also ask topics into
Google, and then there's thelittle section that says people
also ask.
And this is so.
(31:37):
This is such like a I don'tknow like a redneck workaround,
but like you expand, contractthe little arrows over and over
and over.
I love that because it's free,so I think it's amazing.
So then you compile 30questions from there and
sometimes you have to adjustkind of the starting query for
(31:59):
either answer the public orinside of Google until you get
the right types of questions andthen, once you compile them all
, you can either keep them inorder.
So here are my 30 to 31questions that I'm going to
answer, with content for eachand every one of these topics in
order one per month, or you canshuffle them if you like
(32:20):
variety and it's so good andit's so, it's so tactical and it
and it.
Speaker 2 (32:28):
It's sort of like it's one of those things that
like, of course, why, why don'tI create content around what
people are actually searchingfor online?
But then people get stuck inthe trend rabbit hole and all
this stuff and those videos willlikely perform well, but they
will reach the right people andyou're much more likely to turn
(32:55):
them into interested buyers.
So you know, from a funnelperspective here as well,
virality is great, vanity metricnumbers are great.
But as deep as you want to gohere, what are some of your
strategies or funnels toactually turn viewers into
buyers?
Speaker 1 (33:14):
Oh, so, yes, there's a couple of different ones.
There are a couple of differentones that consistently work
really, really well.
The first works on any platformwhere you can share a link in
some place, even if it's over DMmanually, even if it's
responding to comments manually,that does not work at scale,
(33:36):
just keep that in mind.
So you got to be able to putthe link somewhere link in bio,
link in the description, etcetera.
So the first one is basicallyI'm a huge fan, okay, so I've
got this short form video, andthe short form video is crafted
(33:57):
around the question from thatframework, right, and at the end
I know okay, so if someone issaying, how do I handle when a
client says your prices are toohigh, they're also highly likely
to need a pricing guide, right?
So I tell them, by the way, bythe way, I'm a free pricing
(34:19):
guide.
It's at the link in my bio andthat brings them to the link in
my bio for it, and from therethey're going to show up at my
funnel where there reallyactually is a free pricing guide
.
But then after that there's alow ticket offer and so this
(34:42):
could just be a low ticket.
It could be a low ticket withan order bump.
It could also have a one-timeoffer, but after that we've got
emails that nurture and so on,so forth.
So this is one that I reallyreally like and I use it pretty
regularly.
The second one, oh and, by theway, I'm going to share this
(35:05):
because this is big.
So, if this is the questionthat people are asking, a lot of
times, most of the time whenpeople are asking questions,
they're not asking for what theyactually need, because maybe
they're not aware or maybe theythink that this little symptom
is what they actually need helpwith.
So when you start withsomething that answers the
(35:29):
question, but then you offer thething that actually is the
solution for free to the biggerproblem, oh my gosh it's a game
changer.
And then the second one.
I'm a really big fan of thisand there's been some
controversy over it the last fewdays, right so on instagram, on
instagram Facebook too.
Speaker 2 (35:51):
Oh, yes, that automation.
Speaker 1 (35:52):
You know Trigger with yes.
So asking people to comment akeyword in order to get
basically something for free,the ManyChat automation kicks in
and nurtures them to that sameexact funnel the freebie.
And Instagram, of course, cameout and said well, it was kind
of an unhinged process when theywere like we're not okay with
(36:17):
this, we're gonna not push outvideos that say comment.
And then they took that videodown real.
Speaker 2 (36:24):
I saw that because, yeah, everybody, including
myself, we ran to the commentsand we're like we thought you
partnered with many chat.
We thought many chat allowed.
What are you talking about here?
What are we supposed to do?
Speaker 1 (36:36):
It was wild, but I don't sense that that's going
anywhere anytime soon becauseoverall it's been a pretty good
experience for most people.
Speaker 2 (36:44):
Yeah, I mean the ManyChat automation itself has
been an absolute game changerfor me, the last, I think, eight
, nine months that I've beenusing it.
It's one of those things like Iwish I was using it so much
earlier than when I jumped on it.
And, by the way, for all thelisteners, you got to go on my
YouTube channel and watch this,because Rachel just drew this
(37:07):
whole funnel out on herclipboard as well.
So definitely go over and watchthis if you're just listening
to this episode as well.
But yeah, that was.
That was brilliant.
Thank you so much for sharingthat.
That's.
That's just Incredibly valuableadvice.
Now, rachel, you'veaccomplished pretty much
(37:28):
Everything that you've set outto accomplish.
We were chatting a little bitabout this before that.
You've spoken on Every stage,every conference that you've
spoken on every stage, everyconference that you've set out
to.
You're a best-selling author.
You have millions of followers.
You've grown several verysuccessful large businesses.
What's next?
(37:48):
What's your?
Big?
Bhag now your big hairy audGoal?
Anything else that you'reworking on?
Speaker 1 (37:56):
Well, I think if I told you, you probably wouldn't
believe me, and I really meanthat we haven't shared it yet.
Speaker 2 (38:05):
Okay.
Speaker 1 (38:06):
Something we'll be sharing in a year and a half.
Speaker 2 (38:09):
Okay.
Speaker 1 (38:10):
Yeah, it's a long, long game One.
It is so wild what I've beenworking on in the meantime,
because that one it won't beready for a year and a half and
it has nothing to do withsoftware or it's so wild.
(38:31):
But um, in the meantime there'sone brand in particular that
I've been growing that I've beenreally excited about and it's
in a physical product space withthe ability to have affiliate.
It has the ability to go as bigas I want to take it, but it's
more of a hobby space and soreally excited about it because,
(38:54):
like, I want to get my hands onsomething like tactical, I want
to touch textures, I want tomanipulate something and feel it
like change, versus sometimeswhen we craft things online it's
all just imaginary until it issomething and it still feels
kind of imaginary.
So that's been really fun.
(39:15):
I've also been working on this.
Law sounds so stinking vague.
As I'm saying this, I'm likethis is a horrible answer.
I'm so sorry.
Speaker 2 (39:26):
Share what you can share, that's okay.
Speaker 1 (39:27):
I'll share what I can share.
I'm almost finished with myPATH certification to become an
equine, an equine specialistyeah, in mental and learning.
So there I'm still trying tofigure out if I want to do
something where there's likemasterminds come and stay in
(39:48):
some type of like lodge andexperience equine assisted
learning and it pushes themoutside of their comfort zones
and experience like differentlevels of breakthrough.
Yeah, so I'm talking to atherapist about partnering up
and actually like making ithappen, as well as a horse
trainer, that's an expert and Ido think there's a way to
(40:08):
incorporate that into businessin a really cool way, because
horses are shockingly powerfulat changing your entire paradigm
of everything you think youknow.
So those are a few of thethings I've been working on that
I'm excited about.
My husband and I are almostdone as well with our first
(40:29):
fantasy novel, first Draft.
Speaker 2 (40:32):
Yeah, and what's that about?
Speaker 1 (40:34):
tell me about it oh, it's about old paradigm versus
new paradigm, the old world,magic, which happens to be a
more matriarchal society, andthe necessity for a shield that
ships them into a new paradigm,which happens to be a little
(40:55):
more royalty-based and kind oflike the history of our world a
little bit more so it's very,very interesting.
But, yeah, we have 90,000 outof 100,000 words done and it's
high fantasy, so full-on magicsystems, invented magic systems.
(41:15):
I'm working on a language.
We have new races created, sonot just elves and fairies.
There are different things,which is really fun.
It's so much fun, it's like sonerdy.
Speaker 2 (41:30):
That must be such a fun creative process.
I love fantasy as well, sothat's super fun.
I'm definitely going to be.
Do you have a timeline on whenyou're planning on releasing
that book?
Speaker 1 (41:39):
We have to decide if we're going to go traditional or
not, and I know if we gotraditional it'll take years,
but we're ahead of schedulestill for finishing the first
draft and then we're going totake some time to really refine
it I would probably guess two tofour years out, which is so
weird to say it takes so long torelease it.
Speaker 2 (42:01):
Yeah, and then.
And then.
How soon do you think we'll seethe movie?
Speaker 1 (42:05):
Oh, doesn't that usually take like 10, 23?
Speaker 2 (42:15):
years yeah.
Yeah that would be cool thatwould be awesome right to see
your idea come to words, come tofilm or series on the screen.
Speaker 1 (42:26):
Yeah, something I'm really excited about with it,
like is there's.
So there, there's a rumor thatin the land there's, um, the
pegasus exists, and I reallywanted a pegasus at least at
some point throughout the series, you know, because so I have a
horse that's gigantic, massivehorse like.
(42:48):
He's so big that everybodyalways stops, even like
professional horse people stopand they're like holy crap, he
is huge and he's 2400 pounds.
A normal horse is 1200.
So just a beast, and I was likeriding him is probably not that
different from riding a Pegasusand I kind of want to do that.
Speaker 2 (43:12):
So yeah, that would be so cool.
I would make for a great.
I don't know the temperament ofthe horse, but uh, just a great
halloween costume.
Just put some wings uh-huh thatwould be, that would be amazing
.
A crazy photo.
That would be a cool photoshoot too.
Just you on you on the pegasusthis so yeah, so how can people
(43:37):
I mean, this was, this wasfantastic.
I, I I wish we could uhcontinue talking for hours and
hours and hours?
Uh, I probably would ask youendless questions.
But how can people not only geta hold of you, but do you have
any upcoming uh, any offers, orare you doing any trainings or
anything that you'd like topromote that people can learn
(43:58):
from you?
Speaker 1 (43:58):
Yeah, so there's one that we have that is not like a
limited time to get in.
So that probably be a reallyfun one, especially because
we're compiling each and everyday of this entire, basically
the entire program.
So it's called 90 Day BusinessMagic, and I'm going to see how
(44:21):
far I can take that hobbybusiness in 90 days.
And then at 90 days of sharingdaily updates, everything from
here's how much I spent tohere's how I created the logo,
here's how I determined whatwould work on social.
Here's how we monetized.
We're not at that point yet, butit's coming, so I'm really
excited.
Then we're going to decide dowe start a new one or do we try
(44:45):
to scale this one further?
And so it's going to be reallyfun because the community gets
to be really involved in likevoting on that type of thing and
say, let's, let's take this onefurther, let's see if we can
scale it to 10K months, 20kmonths, can you start the
process of creating that type ofsoftware for that particular
hobby?
So that's a really fun one, andthat one you can find on my
(45:08):
website at rachelpetersoncom.
Speaker 2 (45:11):
Perfect, fantastic, rachel, and if somebody wants to
get a hold of you, to hire youor learn more, is that website
the best way to get a hold ofyou as well, or any other
preferred way.
Speaker 1 (45:23):
Yeah, so that's probably the best way to get in
touch with me.
I would say, like, message meon different platforms, but
sometimes I'll get a surge oftraffic, as you know how it goes
.
You get a surge of traffic andthen you lose all your messages
and you're like aha, dang it.
I don't remember who I wassupposed to message back.
So rachelpetersoncom is thebest place to get in touch with
(45:43):
me.
There's a few places to contactthere.
Speaker 2 (45:46):
I'll have all those links in the show notes and
description of this foreverybody.
Rachel, any final words ofwisdom or encouragement that
you'd like to share and put outthere?
Speaker 1 (45:57):
Absolutely.
So this is big.
If you have just like a gutfeeling about something with,
like short video, or should Ijust do this thing?
No, it's a little different.
It's a little weird.
Nobody's doing this or Ihaven't seen this in my industry
.
Just go for it and then do itagain, and then try it again,
and then iterate and do it again, because even right now, in a
(46:23):
time where I'm not desiring tocreate short form content, it
has changed my life and I'llprobably come back to it in some
way at some on some level,probably not that long, far away
.
So all of it to say like go forit, try it, do it, because you
just never know what couldhappen on the other side of
(46:45):
creating short form content andhow it can change your life.
Speaker 2 (46:48):
Such a perfect note to end this episode on Rachel.
Thank you so much again foryour time, your wisdom, your
expertise coming on the show.
Ladies and gentlemen, if youlearned something, you were
inspired by this episode, pleaseleave us a review five-star
review.
Share this with somebody thatcan take inspiration from it and
(47:08):
until the next time, Iappreciate you all.
Thank you for listening toanother episode of Business Talk
If you feel like you're readyto get started on TikTok.
(47:28):
I appreciate you all listeningplatform.
I know that's a lot to ask ofyou, but it really does help the
podcast reach more people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
Until next time.
in a time where I'm not desiring to create short
form content.
It has changed my life.
Speaker 2 (00:05):
Welcome back to Business Talk, a short form
video marketing podcast.
I'm your host, austin Armstrong, and on this show I interview
the best content creators andentrepreneurs who have leveraged
short form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
and stories so that you can getactionable takeaways.
(00:26):
You can connect with me acrosssocial media at Social T Pro.
Today's episode is sponsored bymy company, syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media.
From finding trending topicsyour potential customers are
searching for online togenerating new video scripts,
creating faceless videos withyour AI clones, and even direct
(00:48):
publishing to your social mediaaccounts, syllabi has you
covered.
You can get started with aseven-day free trial into show
notes.
Let's jump into today's episode.
Today's guest is the queen ofsocial media, the one and only,
rachel Peterson.
Rachel is a social mediastrategist recognized by Content
Marketing Institute as one ofthe most influential online
(01:10):
marketers.
Rachel went from collegedropout, single mother on
welfare, to a successful andhighly sought after social media
strategist, best-selling authorand educator.
She has been featured on toppublications such as Huffington
Post, cosmopolitan, the DailyMail and more, as well as on the
top podcasts such asEntrepreneur on Fire.
(01:32):
Rachel, thank you so much forjoining me.
You are one of my dream guestson this show and it is just
beyond an honor to have you.
Speaker 1 (01:40):
Austin, I'm really excited to be here.
Thank you for having me.
Speaker 2 (01:44):
Absolutely so before we jump in, I got to tell a
quick story about you and to theaudience, because everyone
Rachel literally changed my lifeand the trajectory of
everything that I have today,and it's because of a single
webinar, which is so funnysometimes.
But, rachel, if you'll allow meto nerd out here for a little
(02:06):
bit, I got started on TikTokabout five years ago.
I guess I was a big Gary Veefan and he was shoving it down
our throats and when Crushing itcame out and he was like you
got to get on Musically.
And then TikTok at the time andI thought I was late four and a
half years ago.
And I thought I was late fourand a half years ago and I got
(02:41):
on and I really wasn't gettingany traction.
I was trying to jump on trends.
I was painstakingly doing dancevideos, which I'm terrible at
that.
I was throwing in some businessstuff and I'm like this is not
working, this is not working.
And I saw an ad on Facebook forone of your upcoming webinars
and I said you know it was, itwas free, why not jump in?
You know, I, I RSVP'd, I satthrough that whole webinar and
you know when, you, when, whenpeople talk about aha moments
light bulbs that just click itwas.
(03:01):
It was so perfect.
It was a collection of my wholeexperience how you focused on
treating tiktok as a searchengine, uh, finding particular
hashtags and doing competitiveresearch in the business space
at the time, which was so aheadof it like I don't think tiktok
even thought of themselves as asearch engine that far ago and
(03:25):
it all just clicked and I gavemyself an ultimatum of 30 days
only business content.
Because of that webinar, Iimmediately saw traction and the
rest of my life has changed.
So firstly, just thank you somuch for all of the amazing free
value that you put out there inthe world.
Speaker 1 (03:43):
It's amazing free value that you put out there in
the world.
It's amazing I'm just tryingnot to blush because that was so
kind.
You got it.
Honestly, the free value is ahuge key to growth, as you've
learned as well, and, honestly,it helps you to sleep at night
as you're building something.
You're like I'm still offeringfree solutions.
There's also this paid solution, but here's the free stuff to
(04:05):
get you going, get you startedand kind of almost reach back to
people who are in similarpositions to where each and
every one of us has been at somepoint in life.
Speaker 2 (04:15):
Yeah, I think that's one of the biggest marketing
secrets that I've ever learnedand it almost sounds
counterintuitive.
But the law of reciprocitykicks in there and again, you do
just feel good about yourselfby giving your best information
out there for free and likepersonally, like whether they
end up working with me or theyjust associate their success
(04:36):
with me and tell other peopleabout me.
That is, that is rewarding, andI tell people about you all.
Speaker 1 (04:42):
Thanks, shucks.
Speaker 2 (04:49):
What is your origin story Prior to getting into
marketing and becoming anentrepreneur?
What really led you up to thatpoint?
Speaker 1 (04:57):
Oh my gosh.
Okay.
So it's interesting becausethroughout our family I come
from a lot of mostly like bluecollar or like education
teachers, lots of teachers, lotsof kind of just people who
would take salaried jobs, and Ididn't even realize that there
was an entrepreneurial spirit inmy family until I grew up and I
(05:22):
realized my grandma wasn't justthis little seamstress when she
told me, oh, I've got a clientfrom China who is having me make
a custom garment for them.
It didn't seem glamorousbecause it was my grandma and I
didn't realize, oh, she's kindof a big deal, and so she was
kind of a really bigentrepreneurial force in our
(05:44):
family and it kind of started tospread.
Even just in the last few yearsI've seen my cousins and
different family members goinginto entrepreneurship and it was
right around the time that mycousin was starting a candle
company and I was like that's socool, I really like that.
I was working as a hairstylist.
Now, side note, I still lovethe world of hair.
(06:06):
I love doing extensions, I likehighlights, I love wedding
updos.
My assistant is getting marriedand I'm going to do her wedding
updo and I'm like it's so fun.
But it was actually there thatI started to say, what if I
start putting content onFacebook and Instagram?
There weren't as many optionsback then as there are now.
(06:27):
What if I just start puttinglike before and afters of
extensions or a really radicalcolor or whatever, and I would
put those before and afters upand suddenly more people who
wanted radical colors andextensions would start to book
with me and it really started togrow my business as a
hairstylist and I was likethere's definitely something to
(06:49):
this.
I don't understand how and I donot understand why, but the
more stuff I put out there, themore people start to come to me,
and so that was how I startedto really grow.
My business as a brand newhairstylist was how I started to
really grow my business as abrand new hairstylist and before
you know it, I had a wholelineup of really high
(07:12):
maintenance blondes and highmaintenance colors, and I loved
that because I enjoy the worldof high maintenance.
I understand high maintenancehair, and so one day a client
sat in my chair and her stylisthad randomly been sick.
So she just came to me becauseI had an opening and we started
talking about like business andI was fascinated by it this,
(07:33):
that and the other thing.
And before you know it, she waslike can we hire you for
marketing help?
And I right, it was that momentwhere I was like, wait, is this
how it happens, you know?
But I didn't really feel.
I knew I wasn't qualified.
I knew I wasn't even close toqualified.
I didn't know what I wastalking about.
(07:53):
So I said yes, and the reason Iknew I was going to be
qualified for them specificallyis because she said said she
gets dead serious and looks atme through the mirror and says
show me your Twitter.
And I was like what?
And she said show me yourTwitter.
(08:13):
And I literally didn't knowwhat she was talking about.
So I said I don't think we dothat at this salon.
And she was like the bluebirdthing.
And I was like the blue birdthing and I was like oh, Twitter
, yeah, I'll show you my Twitter.
And so I knew I could at leasthelp them, because otherwise she
was going to walk around askingpeople to show her their
(08:34):
tweeters.
So she needed my help.
So I came home that day and Iwas like Paul, like this
happened?
This is so weird, I think Ishould just do it.
He's like I think you shouldtoo.
And so I negotiated with them$15 an hour was what I was going
to charge for consulting, soreally good rate.
I was really excited about itand I started working for them.
(08:56):
And after my first dinnermeeting with them the husband
and wife they were like we wantto meet Paul, we want to to meet
your kids.
And we started talking aboutplans for the future.
And that night we went home andpaul looked at me and he said I
think this is your next thing.
And I was like I do too.
And then we started the journeyof making it happen such a
(09:20):
supportive partner.
Speaker 2 (09:22):
Um, I love that and that's and you've mentioned that
a lot in your story as well.
I've been following you a longtime and I know a lot, but talk
about how impactful that aspectwas of having a supportive
partner that just said Rachel,this is your calling, there's
something here, go do that.
(09:42):
How did that impact where youultimately are today?
Speaker 1 (09:46):
I don't know if I can even see myself even at a tiny
fraction of a percent of whereI'm at today Having happy
experiences, revenue, travel,really cool things that have
happened.
I don't think it would havebeen possible without a
(10:08):
supportive partner.
Now I will say my husband, paul, is next level and we're that
way for each other.
We're each other's biggest fans, and so I don't say that
lightly.
It's part of the reason why Itry to keep him off of social,
because I'm like I don't want toput him out there for people to
make their own judgments ordecisions about.
(10:28):
He didn't sign up for that partof it, that's for sure.
He signed up for.
Babe, I think this is whatyou're meant to do, you know.
So we really and truly like,want what's best for one another
, even if it's hard for us tounderstand or even if it really
complicates the life path,because we've had a lot of those
things where we're like thisdoesn't make sense, but this is
(10:51):
what you're supposed to do, andI know it.
So it makes all the differencein the world, and for some
people it might not necessarilybe like their romantic partner
or life partner.
For some people it's my bestfriend, or my sister or my dad,
is the one person that alwaysencourages me, no matter what,
and as long as you have at leastone of those people, I think it
makes such a difference and itmakes it feel so much more
(11:12):
possible.
Speaker 2 (11:14):
Yeah, that's such a good point.
Now, if you don't mind myasking of this, with him not
being prominent online and withyou being such a prominent
figure with a large followingand sort of fame and notoriety,
has that ever impacted yourrelationship at all positive or
negative, or has there been anyweirdness there?
Speaker 1 (11:36):
Oh for sure it's interesting because there was a
short period where we both letlike ego take over and it was a
time where we were adjusting tolike wait.
So this means I'm the full-timebreadwinner and you're not, but
this goes counter to how it usedto be and just like really
(12:00):
struggling with the new dynamics.
But the biggest thing I'llspeak to me in that I had a bad
attitude, I had an ego.
I thought my poop didn't stink.
I thought like I thought that Iwas just going to continue to
always grow and rise and ifyou're either for me or you're
(12:21):
against me, and like I think Ihad binged too many Instagram
quotes you know what I mean thatare like pretty toxic, yeah,
and what's really interesting isI only had to go a little bit
further to be wonderfullyhumbled by business and humbled
again, and then humbled again,and over time you start to
realize like, oh, if we kind ofaverage all of this out, yeah,
(12:44):
I'm doing pretty good, but mypoop does in fact stink and I
have a bad attitude from time totime.
Speaker 2 (12:51):
Yeah, yeah.
So thank you for thank you fortransparency there and sharing
video space.
You were so early on TikTok andfor business and you've done a
great job of blending personallife with business and a little
bit of entertainment andapplying trends to really both
(13:15):
aspects in your life.
How did you sort of figure outshort form video so early and
especially for business, whenthe vast majority of content on
TikTok early on and even likeVine, you know, prior to TikTok
I don't know if you were activeon Vine, but you know how did
you sort of figure out this newformat, this new platform and
(13:38):
how to get business with it?
Speaker 1 (13:40):
Oh my gosh, I, oh my goodness, I love this picture.
Um, I think so.
It was interesting because whentiktok was like it first came
out, I want to say there waslike a little window where it
was.
It felt like it was almost 100consumers and then just old
(14:02):
music like people, that's it.
And I was actually on amastermind trip from Russell
Brunson for like top affiliatesand Annie Grace, who's one of my
dear friends.
She wrote this naked mind, butshe was like Rachel, have you
seen the TikTok where that girlsays and I was like I don't know
(14:22):
what TikTok is.
Annie, now I'll give a heads up.
I don't normally feel like I'mthe first person to get places
or discover things.
It's more like I start to pickup a trend.
If I hear something a few times, then I'm like oh, I'm hearing
this and I'm hearing it fromreputable people.
And Annie was like Rachel,you've got to get on this TikTok
(14:44):
platform because you're reallyweird and crazy and unhinged and
you say like stupid things allthe time.
And she said that's from aplace of love, of course, thanks
, yeah, it always sounds likeyou're just like blah, blah,
blah and you say somethingreally stupid.
And then I think he would be sofunny on TikTok and I was like,
oh, I'll check it out.
And it was actually there thatI recorded my first TikTok and
(15:06):
so I started it.
But I was like I don't knowabout this and so I looked it up
, saw that a few more people,including Gary Vee, were talking
about it, and then I startedcreating stupid little, crazy,
unhinged videos.
They were so bad they're stillup on my page too, if you scroll
all the way back, and some ofthem are wildly cringy and I've
(15:26):
intentionally left them up.
It was a long process for me todiscover what worked and after
a few months, like one videoblew up and it was like me and
the kids doing Baby Sharktogether.
Now my kids don't show up in mycontent anymore at all, but at
that time I was like that's sointeresting how quickly that
(15:48):
blew up.
That was exponential.
And years ago I was speaking atan event with Gary Vee and he
said look for where there's adisproportionate and or
exponential return on your timeinvestment.
And I was like this feels likethat.
So I started testing a few morethings.
(16:09):
They started to work and thenit was like I'm just going to
test.
It was a lot more simple backthen, by the way.
You know, like the ones whereyou would go, do, do, do, do.
And so I'm like I'm going to dosome of those for business,
because it's so easy that I cansee if I can just get some
attention here.
(16:30):
And it started to work and Iwas like, all right, game on,
let's go, it's time.
And so when the first one ofthose took off, I was like I'm
going to go for it.
And it was actually a veryfrustrating journey trying to
explain to other business ownersthat they could crush it on
TikTok, because people laughedat me, made fun of me.
(16:51):
People were like have fun withyour little thing.
And I was like I am, and youknow.
Then, a year later, they werelike how much can I pay you for
an hour of consulting?
So yeah, it was a wild journey.
Speaker 2 (17:06):
Yeah, and it still is .
I mean, it's still.
It's still constantly changing.
What's working on TikTok?
What's?
You know trends are rapid fire,come and go and peak, and how
has your content sort of andstrategy evolved over the last
couple of years, from you knowthe pointing days and dancing in
(17:29):
trends to you know the type ofcontent that you're creating now
.
How has that changed?
What do you see working rightnow?
Speaker 1 (17:37):
Well, I'll answer the first part of that first,
because this one's a complicatedanswer.
It's two parts.
So, if we go back to like, acouple of years ago, I started
switching to this model that Icall the four Vs and it's value,
variety, viral and vulnerable.
And when I switched amongstthose four with regularity and
(17:58):
then there are some ways to like, game the algorithm within that
, like, I was growing veryconsistently everywhere with
short form and it was, it wasawesome and it was fantastic.
And there was one where I, youknow, I gained, uh, 60,000
followers from three videosorganically and I was like, yep,
this formula works really,really well and it, it did and
(18:22):
it still does, with some tweaks,but then about a year ago and I
actually haven't even sharedthis at all anywhere, I know.
Speaker 2 (18:32):
On the beans.
Speaker 1 (18:34):
So about a year ago, I started not wanting to be on
video anymore, and I mean truly,and yeah, that was unexpected.
That was surprising.
It wasn't helpful or good foranything that we've built, and I
(18:54):
suddenly had this deep desireto start writing things, and I
want to start writing things out, I want to start making things
long for text, and I don't knowwhy, but that shift just
happened and I've tried tofigure out some workarounds.
We found some that are decent,but the truth is I've been
(19:18):
shifting some energy into otherbrands that don't require my
face a hundred percent.
Yes, in more like, uh, physical, physical products and
e-commerce and non-profits andthings like that, and just
starting to see, like, do I, doI want to be in front of the
(19:39):
camera anymore or do I want todo more of strategy and
directing and putting together?
I keep talking about, like, thecomposition of videos, not to
say that they're high def oranything, but like what is the
color composition?
Is the rule of thirds in playhere?
So that's been one of the mostunexpected transitions that I've
(20:03):
been experiencing, and youmight notice that I kind of seem
like I don't really know whatto do about it.
The answer is like, yeah, Istill don't really know what to
do about it, but I do feel it'sleading me to somewhere where I
can help people in a differentway, even if maybe I'm on video
less.
Speaker 2 (20:19):
Yeah, well, it's been .
It's been a fascinating andthank you for for sharing that
vulnerability as well, causethat's that's very important.
You do a lot on Facebook.
I mean I, I have, I have had alot of success on Facebook, the
last on Facebook.
I mean I have had a lot ofsuccess on Facebook, the last, I
would say two years.
Now.
At this point, text posts havebeen doing exceptionally well.
Facebook kind of went throughthis resurgence again.
(20:41):
I'm curious, going down thetext rabbit hole a little bit,
what platforms are youleveraging with long-form text
that you're seeing the mosttraction on right now?
Speaker 1 (20:52):
Well, I wouldn't say we've seen a lot of traction in
it yet because, yeah, I'vereally stepped back.
I'm still posting.
You probably see, I do quite abit of like text.
You do too those short form,medium form, long form text.
You pick some, you repurposesome, some.
But there hasn't been like asuper intentional plan for what
(21:15):
to do with the text yet.
So I'm trying to see, like howis this going to play into
everything?
You know I was actuallyfollowing.
I really like the content thatellen sultanic puts out there in
held back.
He puts out these long formlike just value bomb packed
(21:38):
posts and everyone's always likeyou should be on social media,
like fully, fully.
You know, alan, and he's likewhy would I do that?
I don't want to do that.
And reading that I was likethat's so interesting because I
love writing things out.
So I'm still kind of in thebrainstorming phase and I've
been testing out combining itinto a Facebook group with
(22:02):
really interesting visuals andvideo.
So Facebook profile for sure,that's been going so well.
Email I do a lot of long emailsand even if if it's a sale, I
still try to make sure there aretakeaways.
But there hasn't been a superintentional move, yet I'll share
with you where I think I'mgoing with it, though.
Speaker 2 (22:23):
Yeah, yeah, let's hear it.
Speaker 1 (22:25):
I have a funny feeling about blogging, but only
if blogging is done in a waythat it has pattern interrupts
and isn't the same length everysingle time, and sometimes it's
really short and just to thepoint.
I have a really strong gutfeeling that people are going to
start moving back towards textbased blogs.
(22:47):
I don't know, we'll see if I'mright, but that's my theory.
Speaker 2 (22:50):
Yeah, a full circle.
We'll see if I'm right, butthat's my theory.
Yeah, a full circle.
You know, it's even moreinteresting, like because I I'm
in this space a lot, as is in ai, video creation, yeah, and I I
do wonder at times if thebecause it's so easy now to
create content with ai, whetherit's fac, whether it's avatars,
(23:11):
whether it's some sort ofcombination, if you know, not to
say like the dead internettheory.
I think that's a little silly,but like I wonder if people will
start to not trust videoanymore and go towards these
other mediums again, like text.
It's a really interestingtheory.
Speaker 1 (23:30):
Yeah, I don't know if you've ever tried also, so I do
notice that people are startingto doubt whether something was
written with AI or not.
Speaker 2 (23:39):
Yeah.
Speaker 1 (23:39):
So I try to write in the way that I would say
something if I was talking to afriend.
Like, if I were talking to afriend, I'd be like, dude, that
is not how it works.
And so I'm like, okay, I'mgoing to write it in a way that
AI just wouldn't replicate, youknow.
So, dude, tons of U's and notall caps, and I think it helps
(24:00):
people know from the onset thisisn't just something I plugged
into chat GPT, I actually wrotethis for you and I think that
does make a difference.
I do love and I still need toget in touch with you about your
software, and I really meanthat because I love the concept
of AI generated video and I lovethe idea of even for me, like
(24:25):
disclosing in each video.
By the way, this is my AI twinand she does this because I'm
introverted and I get to hearreally easily.
So let's dive on in, you know.
But, by the way, I am soexcited about diving in to your
software.
Speaker 2 (24:40):
Let's have that conversation.
Speaker 1 (24:42):
We have to have that conversation.
We started and then likesomething happened with like one
of the kids and I was like, ah,I don't know how I'm ever going
to close this loop, but it'sstill like on my list, so I'm so
excited for when it does happen.
Speaker 2 (24:54):
You get free access, I'll get you.
Oh no, no, no, We'll get youset up.
We'll get you set up, It'll begood.
I just want your opinion there.
That's awesome.
I love the text rabbit holethere.
I think you're probably rightthere.
And I like looking at otherplatforms, like threads in
particular.
Like I was just looking atthreads analytics.
I had one thread.
(25:15):
I love that they finally putout views and analytics and
they're going down that rabbitbowl.
I mean I posted one a week orso ago, maybe two weeks ago.
I just screenshotted it two anda half million views on a on a
thread on threads and there'ssomething there Like I don't
think that they're just fakingthose numbers, because there's
(25:38):
real engagement there and Ithink people are sleeping on
that platform and the format ingeneral.
Speaker 1 (25:44):
Yes, I 1000% agree.
I did notice that when I wasactive on threads which, even as
we're talking about threads,I'm like why am I not, why don't
I have that open throughout theday for my little like one
miners and my little just thingsthat I type up as I'm thinking
throughout the day when I wasactive on threads was when my
(26:07):
Instagram was growing thefastest, and that carried over
for three to six solid monthsonce I stopped.
So we should all get back onthreads.
Take on it.
Speaker 2 (26:17):
I think so too.
I've been using it.
I've been doing a lot oftext-based and it's so funny
we're on a short form videopodcast but now we're talking
about threads everybody.
But it really is an interesting, compelling platform, I think,
and they're doing a lot overthere.
Adam the CEO is just.
He is so active on threads anddoing a lot of videos and a lot
(26:40):
of content over there, so Ithink it has a bright future
ahead of it.
But sort of back on to shortform a little bit.
Do you think and be honest here, do you think anybody can be
successful with short form video?
Does it take a certainpersonality, or can anybody
learn frameworks to besuccessful?
Speaker 1 (27:01):
on it, honest with themselves about their strengths
, their weaknesses, whatmagnetizes people to them,
what's not working.
Anyone can be successful, butyou have to be willing to adapt.
(27:22):
And here's case in point Iworked with a few different
coaches and mentors over theyears who would say things like
Rachel, why don't you just andthey said it in different words
than this but why don't you justdress more trendy and go be
like the mom that's like oh, hey, guys, like I'm so cool and
like, yeah, and I'm like I'm nottrendy and I'm not very cool
(27:46):
and I'm not funny when I try.
And so if I tried to do that, Iwould always feel like I was
falling short and people wouldbe like we kind of hate her.
And I'd be like, yeah, me too.
I hate that person too becauseI'm not me.
But that came up so many timesLike why don't you just dress
well and like show people whatto wear as like a mom, and I'm
like like I'm wearing sweats onthe bottom right now because
(28:09):
it's comfy, and that's my styleon the bottom right now, because
it's comfy and that's my style.
So if I were to try to be likeI'm going to start a comedian
account and do funny businessjokes.
No, people don't think I'mfunny.
When I try, I'm going to sitthere and be so frustrated all
the time.
But when I just try to bemyself and be chill and sharing
(28:31):
lots of stuff and being a littlebit weird, it does pretty well.
So I do think anyone can besuccessful.
You just have to be aware ofwho you actually are and be
comfortable with the fact thatyou might have to adapt what
types of content you createversus what you had hoped to be
successful with.
Speaker 2 (28:50):
Now you have some great frameworks as well for
people that they can follow, onein particular your short form
video domination framework.
I'm wondering if you could kindof elaborate on that a little
bit.
If somebody is maybe juststarting or maybe they haven't
had a lot of traction with shortform, what is that framework
that somebody could follow?
Speaker 1 (29:10):
So this is like the super simplified version of
pretty much any type of strategythat I would want to take like
a client through, or someone ora friend If a friend came to me
for advice.
This is so simple.
I promise anyone watchinglistening all of the above.
You can implement this rightaway, and it can be free, which
(29:31):
is awesome.
Implement this right away andit can be free, which is awesome
.
So, basically, what you do isyou craft 12 subtopics within
your major topic.
Now, this is important to note.
This works best for businesses.
It doesn't usually work superwell for personalities, because
(29:51):
personalities are going to runout of value to give at times,
unless you have 12 topics thatyou're really passionate about.
Okay, so you've got yourumbrella.
It could be dentistry, it couldbe art, it could be social
media marketing, it could beInstagram.
Then you're going to create 12subtopics within that.
(30:13):
If my topic were Instagram, Imight do hashtags as one,
captions as another, reels asanother although that could
probably be split into likethree, because that is complex
and loaded Bios and profiles,discoverability threads you
could put into there, and so onand so forth till you have your
(30:33):
12 topics.
Then there's two different waysI like to do this.
One is through a tool calledAnswer the Public, which I want
to shout out Neil Patel formaking that way cheaper, which
was awesome.
It used to be like $97 a monthand now it's, I think, I think,
under 20 for one person to usestain tool yeah, he's so
(30:56):
brilliant, so answer the public.
Basically, you can um search foreach and every one of those
subtopics as keywords and it'llgive you the top most googled
questions related to thosesubtopics, and then you download
the spreadsheet, compile it.
Your goal is to get about 30questions, maybe 31 for each and
(31:17):
every one of those subtopics.
That feels like this isrelevant.
This is something I would wantto answer for my audience.
To do it 100% for free.
You just type in thosesubtopics into Google and then
there's the little section thatsays people also ask topics into
Google, and then there's thelittle section that says people
also ask.
And this is so.
(31:37):
This is such like a I don'tknow like a redneck workaround,
but like you expand, contractthe little arrows over and over
and over.
I love that because it's free,so I think it's amazing.
So then you compile 30questions from there and
sometimes you have to adjustkind of the starting query for
(31:59):
either answer the public orinside of Google until you get
the right types of questions andthen, once you compile them all
, you can either keep them inorder.
So here are my 30 to 31questions that I'm going to
answer, with content for eachand every one of these topics in
order one per month, or you canshuffle them if you like
(32:20):
variety and it's so good andit's so, it's so tactical and it
and it.
Speaker 2 (32:28):
It's sort of like it's one of those things that
like, of course, why, why don'tI create content around what
people are actually searchingfor online?
But then people get stuck inthe trend rabbit hole and all
this stuff and those videos willlikely perform well, but they
will reach the right people andyou're much more likely to turn
(32:55):
them into interested buyers.
So you know, from a funnelperspective here as well,
virality is great, vanity metricnumbers are great.
But as deep as you want to gohere, what are some of your
strategies or funnels toactually turn viewers into
buyers?
Speaker 1 (33:14):
Oh, so, yes, there's a couple of different ones.
There are a couple of differentones that consistently work
really, really well.
The first works on any platformwhere you can share a link in
some place, even if it's over DMmanually, even if it's
responding to comments manually,that does not work at scale,
(33:36):
just keep that in mind.
So you got to be able to putthe link somewhere link in bio,
link in the description, etcetera.
So the first one is basicallyI'm a huge fan, okay, so I've
got this short form video, andthe short form video is crafted
(33:57):
around the question from thatframework, right, and at the end
I know okay, so if someone issaying, how do I handle when a
client says your prices are toohigh, they're also highly likely
to need a pricing guide, right?
So I tell them, by the way, bythe way, I'm a free pricing
(34:19):
guide.
It's at the link in my bio andthat brings them to the link in
my bio for it, and from therethey're going to show up at my
funnel where there reallyactually is a free pricing guide
.
But then after that there's alow ticket offer and so this
(34:42):
could just be a low ticket.
It could be a low ticket withan order bump.
It could also have a one-timeoffer, but after that we've got
emails that nurture and so on,so forth.
So this is one that I reallyreally like and I use it pretty
regularly.
The second one, oh and, by theway, I'm going to share this
(35:05):
because this is big.
So, if this is the questionthat people are asking, a lot of
times, most of the time whenpeople are asking questions,
they're not asking for what theyactually need, because maybe
they're not aware or maybe theythink that this little symptom
is what they actually need helpwith.
So when you start withsomething that answers the
(35:29):
question, but then you offer thething that actually is the
solution for free to the biggerproblem, oh my gosh it's a game
changer.
And then the second one.
I'm a really big fan of thisand there's been some
controversy over it the last fewdays, right so on instagram, on
instagram Facebook too.
Speaker 2 (35:51):
Oh, yes, that automation.
Speaker 1 (35:52):
You know Trigger with yes.
So asking people to comment akeyword in order to get
basically something for free,the ManyChat automation kicks in
and nurtures them to that sameexact funnel the freebie.
And Instagram, of course, cameout and said well, it was kind
of an unhinged process when theywere like we're not okay with
(36:17):
this, we're gonna not push outvideos that say comment.
And then they took that videodown real.
Speaker 2 (36:24):
I saw that because, yeah, everybody, including
myself, we ran to the commentsand we're like we thought you
partnered with many chat.
We thought many chat allowed.
What are you talking about here?
What are we supposed to do?
Speaker 1 (36:36):
It was wild, but I don't sense that that's going
anywhere anytime soon becauseoverall it's been a pretty good
experience for most people.
Speaker 2 (36:44):
Yeah, I mean the ManyChat automation itself has
been an absolute game changerfor me, the last, I think, eight
, nine months that I've beenusing it.
It's one of those things like Iwish I was using it so much
earlier than when I jumped on it.
And, by the way, for all thelisteners, you got to go on my
YouTube channel and watch this,because Rachel just drew this
(37:07):
whole funnel out on herclipboard as well.
So definitely go over and watchthis if you're just listening
to this episode as well.
But yeah, that was.
That was brilliant.
Thank you so much for sharingthat.
That's.
That's just Incredibly valuableadvice.
Now, rachel, you'veaccomplished pretty much
(37:28):
Everything that you've set outto accomplish.
We were chatting a little bitabout this before that.
You've spoken on Every stage,every conference that you've
spoken on every stage, everyconference that you've set out
to.
You're a best-selling author.
You have millions of followers.
You've grown several verysuccessful large businesses.
What's next?
(37:48):
What's your?
Big?
Bhag now your big hairy audGoal?
Anything else that you'reworking on?
Speaker 1 (37:56):
Well, I think if I told you, you probably wouldn't
believe me, and I really meanthat we haven't shared it yet.
Speaker 2 (38:05):
Okay.
Speaker 1 (38:06):
Something we'll be sharing in a year and a half.
Speaker 2 (38:09):
Okay.
Speaker 1 (38:10):
Yeah, it's a long, long game One.
It is so wild what I've beenworking on in the meantime,
because that one it won't beready for a year and a half and
it has nothing to do withsoftware or it's so wild.
(38:31):
But um, in the meantime there'sone brand in particular that
I've been growing that I've beenreally excited about and it's
in a physical product space withthe ability to have affiliate.
It has the ability to go as bigas I want to take it, but it's
more of a hobby space and soreally excited about it because,
(38:54):
like, I want to get my hands onsomething like tactical, I want
to touch textures, I want tomanipulate something and feel it
like change, versus sometimeswhen we craft things online it's
all just imaginary until it issomething and it still feels
kind of imaginary.
So that's been really fun.
(39:15):
I've also been working on this.
Law sounds so stinking vague.
As I'm saying this, I'm likethis is a horrible answer.
I'm so sorry.
Speaker 2 (39:26):
Share what you can share, that's okay.
Speaker 1 (39:27):
I'll share what I can share.
I'm almost finished with myPATH certification to become an
equine, an equine specialistyeah, in mental and learning.
So there I'm still trying tofigure out if I want to do
something where there's likemasterminds come and stay in
(39:48):
some type of like lodge andexperience equine assisted
learning and it pushes themoutside of their comfort zones
and experience like differentlevels of breakthrough.
Yeah, so I'm talking to atherapist about partnering up
and actually like making ithappen, as well as a horse
trainer, that's an expert and Ido think there's a way to
(40:08):
incorporate that into businessin a really cool way, because
horses are shockingly powerfulat changing your entire paradigm
of everything you think youknow.
So those are a few of thethings I've been working on that
I'm excited about.
My husband and I are almostdone as well with our first
(40:29):
fantasy novel, first Draft.
Speaker 2 (40:32):
Yeah, and what's that about?
Speaker 1 (40:34):
tell me about it oh, it's about old paradigm versus
new paradigm, the old world,magic, which happens to be a
more matriarchal society, andthe necessity for a shield that
ships them into a new paradigm,which happens to be a little
(40:55):
more royalty-based and kind oflike the history of our world a
little bit more so it's very,very interesting.
But, yeah, we have 90,000 outof 100,000 words done and it's
high fantasy, so full-on magicsystems, invented magic systems.
(41:15):
I'm working on a language.
We have new races created, sonot just elves and fairies.
There are different things,which is really fun.
It's so much fun, it's like sonerdy.
Speaker 2 (41:30):
That must be such a fun creative process.
I love fantasy as well, sothat's super fun.
I'm definitely going to be.
Do you have a timeline on whenyou're planning on releasing
that book?
Speaker 1 (41:39):
We have to decide if we're going to go traditional or
not, and I know if we gotraditional it'll take years,
but we're ahead of schedulestill for finishing the first
draft and then we're going totake some time to really refine
it I would probably guess two tofour years out, which is so
weird to say it takes so long torelease it.
Speaker 2 (42:01):
Yeah, and then.
And then.
How soon do you think we'll seethe movie?
Speaker 1 (42:05):
Oh, doesn't that usually take like 10, 23?
Speaker 2 (42:15):
years yeah.
Yeah that would be cool thatwould be awesome right to see
your idea come to words, come tofilm or series on the screen.
Speaker 1 (42:26):
Yeah, something I'm really excited about with it,
like is there's.
So there, there's a rumor thatin the land there's, um, the
pegasus exists, and I reallywanted a pegasus at least at
some point throughout the series, you know, because so I have a
horse that's gigantic, massivehorse like.
(42:48):
He's so big that everybodyalways stops, even like
professional horse people stopand they're like holy crap, he
is huge and he's 2400 pounds.
A normal horse is 1200.
So just a beast, and I was likeriding him is probably not that
different from riding a Pegasusand I kind of want to do that.
Speaker 2 (43:12):
So yeah, that would be so cool.
I would make for a great.
I don't know the temperament ofthe horse, but uh, just a great
halloween costume.
Just put some wings uh-huh thatwould be, that would be amazing
.
A crazy photo.
That would be a cool photoshoot too.
Just you on you on the pegasusthis so yeah, so how can people
(43:37):
I mean, this was, this wasfantastic.
I, I I wish we could uhcontinue talking for hours and
hours and hours?
Uh, I probably would ask youendless questions.
But how can people not only geta hold of you, but do you have
any upcoming uh, any offers, orare you doing any trainings or
anything that you'd like topromote that people can learn
(43:58):
from you?
Speaker 1 (43:58):
Yeah, so there's one that we have that is not like a
limited time to get in.
So that probably be a reallyfun one, especially because
we're compiling each and everyday of this entire, basically
the entire program.
So it's called 90 Day BusinessMagic, and I'm going to see how
(44:21):
far I can take that hobbybusiness in 90 days.
And then at 90 days of sharingdaily updates, everything from
here's how much I spent tohere's how I created the logo,
here's how I determined whatwould work on social.
Here's how we monetized.
We're not at that point yet, butit's coming, so I'm really
excited.
Then we're going to decide dowe start a new one or do we try
(44:45):
to scale this one further?
And so it's going to be reallyfun because the community gets
to be really involved in likevoting on that type of thing and
say, let's, let's take this onefurther, let's see if we can
scale it to 10K months, 20kmonths, can you start the
process of creating that type ofsoftware for that particular
hobby?
So that's a really fun one, andthat one you can find on my
(45:08):
website at rachelpetersoncom.
Speaker 2 (45:11):
Perfect, fantastic, rachel, and if somebody wants to
get a hold of you, to hire youor learn more, is that website
the best way to get a hold ofyou as well, or any other
preferred way.
Speaker 1 (45:23):
Yeah, so that's probably the best way to get in
touch with me.
I would say, like, message meon different platforms, but
sometimes I'll get a surge oftraffic, as you know how it goes
.
You get a surge of traffic andthen you lose all your messages
and you're like aha, dang it.
I don't remember who I wassupposed to message back.
So rachelpetersoncom is thebest place to get in touch with
(45:43):
me.
There's a few places to contactthere.
Speaker 2 (45:46):
I'll have all those links in the show notes and
description of this foreverybody.
Rachel, any final words ofwisdom or encouragement that
you'd like to share and put outthere?
Speaker 1 (45:57):
Absolutely.
So this is big.
If you have just like a gutfeeling about something with,
like short video, or should Ijust do this thing?
No, it's a little different.
It's a little weird.
Nobody's doing this or Ihaven't seen this in my industry
.
Just go for it and then do itagain, and then try it again,
and then iterate and do it again, because even right now, in a
(46:23):
time where I'm not desiring tocreate short form content, it
has changed my life and I'llprobably come back to it in some
way at some on some level,probably not that long, far away
.
So all of it to say like go forit, try it, do it, because you
just never know what couldhappen on the other side of
(46:45):
creating short form content andhow it can change your life.
Speaker 2 (46:48):
Such a perfect note to end this episode on Rachel.
Thank you so much again foryour time, your wisdom, your
expertise coming on the show.
Ladies and gentlemen, if youlearned something, you were
inspired by this episode, pleaseleave us a review five-star
review.
Share this with somebody thatcan take inspiration from it and
(47:08):
until the next time, Iappreciate you all.
Thank you for listening toanother episode of Business Talk
If you feel like you're readyto get started on TikTok.
(47:28):
I appreciate you all listeningplatform.
I know that's a lot to ask ofyou, but it really does help the
podcast reach more people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
Until next time.
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