October 1, 2024 • 41 mins
Today’s guest is… Katie Brinkley!
Connect with Katie Brinkley:
https://www.katiebrinkley.com/
https://www.instagram.com/iamkatiebrinkley/
https://www.linkedin.com/in/katiebrinkley/
https://x.com/_KatieBrinkley
Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
https://twitter.com/SocialtyPro
https://www.facebook.com/Owwstin/
https://www.youtube.com/@socialtypro
If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488
Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With 19 years of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results. Above all else, Katie has become a friend over the last few years, and I’ve been on her podcast, rocky mountain marketing podcast. You all are in for a treat!
Ever wondered how the landscape of social media marketing has transformed from the MySpace era to today? Join us as Katie Brinkley and I reminisce about the early days of MySpace, a time when digital marketing was all about genuine human interaction and creativity. Katie shares incredible stories from her time at a college radio station, using MySpace to connect with bands and score free music, showcasing the platform's unique ability to build communities. We reflect on the nostalgic simplicity of those early days and our initial forays into social media and SEO, painting a picture of a simpler, more authentic digital world.
But that's not all—we delve into the game-changing impact of AI tools like Descript and Riverside on podcast production. Learn how these tools can transform your workflow, allowing you to handle more clients and create high-quality content with ease. Katie introduces her AICA framework—Awareness, Elaboration, Community, and Action—to help you create engaging and effective social media content. We also emphasize the power of video in podcasting and discuss how turning on the camera can unlock new growth opportunities. Get inspired by the themes in Katie's book, "The Social Shift," and discover why a return to community-focused social media is more important than ever in an era dominated by AI-generated content.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
AI is there to help us.
It's not there to replace us.
Let it help you.
Speaker 2 (00:04):
Welcome back to Business Talk, a short-form
video marketing podcast.
I'm your host, Austin Armstrong, and on this show I interview
the best content creators andentrepreneurs who have leveraged
short-form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
so that you can get actionabletakeaways.
(00:25):
You can connect with me acrosssocial media at SocialtyPro.
Today's episode is sponsored bymy company, Syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media
From finding trending topicsthat your potential customers
are searching for online togenerating new video scripts,
(00:45):
creating AI videos that arefaceless.
With your avatar, you canupload your own videos.
We've got a built-in videoeditor and you can even schedule
and publish them directly toyour social media platforms.
You can get started today witha seven-day free trial in the
show notes.
Let's jump into today's episode.
Today's guest is Katie Brinkley.
(01:07):
Katie is author of the SocialShift.
It's redefining social mediamarketing with a less is more
philosophy.
With 19 years of experience,she innovates with a unique
four-post strategy, fosteringgrowth with minimal posting.
Her platform agnostic approachand journalism skills empower
brands like AT&T and DirecTV toachieve their goals efficiently.
(01:31):
Katie excels in storytelling,guiding clients from
solopreneurs to corporates incapturing their ideal audience
and driving tangible results.
Above all else, Katie hasbecome a friend over the last
few years.
We've met each other in theconference scene multiple times.
I've been on her podcast, RockyMountain Marketing Podcast,
which you all need to check out.
(01:53):
You're in for a treat today,Katie.
Thank you so much for joiningme.
Speaker 1 (01:57):
Of course, I'm so glad to be invited onto your
show and, like I said, you'vebeen on my show a couple of
times now, so people can't getenough of your brilliance.
They definitely should go checkout either one of your episodes
, because and every time I sitdown with you, austin, it's like
a masterclass in short form.
Video, ai, you name it.
(02:18):
You always blow my mind.
Speaker 2 (02:20):
You are too kind.
I am excited to learn from youtoday.
So let's go take it back to thebeginning, because we've been
in the social media marketingspace a similar amount of time
19 years.
Myspace days, early, early days.
How did you get started indigital marketing, social media,
SEO what were those early dayslike for you?
(02:42):
How did you get started here?
Speaker 1 (02:44):
Yeah, well, and I love that.
You and I both started back inthe days of MySpace.
I think that recently you post,man, you post a lot, but you
did post something about Tom andMySpace and you know that's how
you got started.
I was like man, those were thegood old days of social media,
when we just could go and log onand not worry about anyone
(03:07):
selling our data.
I mean, tom just took his $500million and probably retired on
his own private island somewhere, and only you know.
If only social media was thatsimple.
But, man, it keeps us both onour toes and allows us to have
full time jobs, just becausethese, these tech giants are
(03:28):
constantly evolving and changingalgorithms and launching new
sides of their business tosocial media.
Because my college was not coolenough for Facebook, even
though I had a edu address theydidn't think that my Division II
(03:51):
school in the four corners ofColorado was good enough to be
on Facebook, so I went all in onMySpace.
Speaker 2 (03:59):
I love that, and so you've seen all of these
platforms come and go and evolveand I really agree with you.
Those were the glory days wherethere was no ads, there was no
algorithm.
It was just fun.
I loved all of the.
You know they had suchinteresting ways to try and
monetize it, like the MySpace CDto get more photos.
(04:24):
Remember when you could onlyhave a certain amount of photos
that you were able to upload,and that was a couple of years.
And then when you purchased theMySpace CD, which was like
popular bands that blew up onMySpace, you were able to upload
more photos.
I think that's so brilliant.
It's just so funny to look backat those days.
Speaker 1 (05:08):
Totally, and I think that it so brilliant.
It's just so funny to look backat those days.
Myspace was really, if youthink about it, was really
revolutionary with how all of uswere able to create community
online.
And you know, I worked at thecollege radio station and that's
actually how I really startedseeing the power of MySpace.
It's something more than justlike, oh, who's my top eight or
top 10 going to be and what ismy song going to be for this
week?
Are top 10 going to be and whatis my song going to be for this
week?
It was really realizing thecommunity and connections that
(05:30):
can happen because of what I didat the college radio station.
So I had to get bands to sendthe college radio station their
music for free, and this was inthe time of Napster.
You know people were superpumped on giving away free music
.
You know, like they kind of aretoday.
I mean, we all have Spotifysubscriptions or whatever.
(05:51):
But I was like, how am I goingto get these bands to send this
music?
Because writing a letter andsending it in the mail, well,
that seems like a giant timesuck.
And so that's where I went allin on MySpace and I would listen
to a couple of their tracks offof the band's MySpace page.
Be like, okay, I like theirsound.
I'd reach out to them, starttalking and I started getting
(06:12):
all this punk music, katie.
I was like, what's MySpace?
And that's when I was like thisis something bigger than just
you know updating who yourfavorite friends are and you
know kind of writing statusupdates like oh, I'm tired today
(06:36):
.
This is something more.
Speaker 2 (06:38):
Yeah, I love that.
It taught us to code.
Yeah, Platforms have taught usto code and embrace that.
I mean, it's just sorevolutionary.
I think it was absolutely anecessary step in fostering
online community growth and whatwe now know as social media, so
(07:01):
kind of moving forward a littlebit.
I mean, what were some of thoseother key moments in the social
media landscape and otherplatforms in your opinion that
continued to foster communityonline?
Speaker 1 (07:15):
Well, I think that all of these platforms
originally started as a way ofconnecting.
You know, if you think aboutlike, like, this is one of my
favorite features of facebookstill is the facebook memories
feature, and every day.
Speaker 2 (07:30):
It's the first thing.
Speaker 1 (07:31):
I check every day yeah, and if you remember like
we used to actually go to otherpeople's pages on our own, not
based on an algorithm and wewould write on each other's
walls you know, I mean like thatsounds so silly now, but and
we'd poke each other oh, mygoodness, poke wars.
(08:00):
Yes, wow.
Evolution of how we could buildour community outside of just
our zip code, you know, and stayin touch with friends and
family, and I think that that'sone of my favorite things about
Facebook is that memoriesfeature to kind of remind us of
this is how it used to be, anddon't forget about that in the
(08:21):
world of all of this contentcreation.
It was still designed forconnecting.
And how can you connect withyour community outside of your
four walls?
Speaker 2 (08:32):
Yeah, so good.
You've moved a lot into thepodcast space over the last
couple of years and firstly,everybody you've got to check
out Rockford Mountain MarketingPodcast.
It's an incredible show.
So many great guests on there,myself included.
How did you first get started?
It sounds like it was from theradio show that planted those
(08:56):
seeds.
But how'd you first get startedinto the podcast scene?
What made you want to start amarketing podcast?
Speaker 1 (09:02):
Yeah, like I said, I worked at the college radio
station.
I always thought that, being asocial media, anything back then
didn't exist, because Facebookwas for colleges only and
MySpace was just a way to,mostly for bands.
And so I went to school and Iactually landed my dream job of
being a postgame reporter forthe Denver Broncos and the
(09:25):
Colorado Rockies and theAvalanche here in Denver at a
station called 850 KOA.
They're still around, they'reon the FM side now, but yeah, so
I'm so fortunate I landed mydream job in radio and I was
super cool as a kid I'm an onlychild and so I would hang out in
my room and record radio showsby myself and I do commercials
(09:47):
and everything.
So I've always had a reallystrong passion for audio and I
didn't really.
I probably should have stuckaround a little bit longer, but
I only worked at the radiostation for about three and a
half years because this thingcalled Sirius XM came out and
everyone in the radio industrypanicked and that's when I left,
(10:08):
moved into marketing and salesand I was like, oh, this is the
end of radio.
Who's going to want to have tolisten to commercials anymore?
It's all going to be paid radioand well, I was wrong on that.
But so podcasting was alwayssomething that was on my mind as
I started my own business.
But I didn't know how to getstarted.
(10:29):
I thought, okay, I'm going toneed like a studio.
Where do I get the mics?
Like, how do I record?
How do I edit it?
All these questions I had and Ididn't know the answer to.
I just knew I always wanted tomaybe have a podcast someday,
and it was in March of 2020.
I went to a conference SocialMedia Marketing World and I met
(10:53):
all these incredible marketersfrom all over the world and so
many of them had a podcast andthey made it sound like it was
so easy, like, oh yeah, we'lljust get started, and I'm like
there has to be more to it thanthat.
It was so easy Like, oh yeah,we'll just get started, and I'm
like there has to be more to itthan that.
Well, austin, you know whathappened about a month later?
Covid and the world shut downand I thought, well, what better
(11:14):
time than now?
I've been given the gift oftime, let's just see what
happens.
I mean, go ahead and try andstart a podcast.
And when I started it, I mean,if you want to listen to some
bad podcasting, go listen toepisodes one, two and three of
Rocky Mountain Marketing, but Ikeep them up there as a reminder
of we all start somewhere andthe hardest part is just getting
(11:35):
started.
And I didn't think I was goingto have enough content to talk
about social media for you know,longer than three months.
I was like what am I going tosay every week?
Well, I'm about 210 episodes innow.
I've produced two episodes aweek now and I think it's, once
you find your thing, the biggest, especially social media,
(11:57):
goodness gracious, you know.
Thanks, mark, for keeping, keepupdating things and changing
algorithms, because you keep mefully employed and plenty of
things to talk about.
I found that this was the thingI could remain consistent with,
(12:18):
because if I had this podcast,I'd always have something else
to say on social media, in myemails, on my blog.
I always had content that I wascreating and it was something
that was unique specifically tome, with what I think, versus
what you could just Googleonline.
Speaker 2 (12:36):
Yeah, and there's so many things that I love about
podcasts.
I think it's one of, if not themost repurposable types of
content that you can createTotally.
You have the audio version, youhave the video version.
If you're recording video, youcan turn it into a blog, you can
snip it into short form content.
(12:57):
You can be on other people'spodcast to link into your
podcast backlinks,collaborations.
You can remix it now with AIand create newsletters and
emails and LinkedIn posts andTwitter.
The possibilities are endless.
Speaker 1 (13:15):
Well, and this is the thing too, austin, I mean I use
a lot of my quick cast episodes.
So those are just like 10 to 15minute long episodes where I
talk by myself and it's eitherlike what's trending in the
world of social media or my tipsor advice.
But I take those quick castsand I actually use them to
season my GPT so that it reallyunderstands like this is what
(13:40):
Katie Brinkley thinks, this iswhat Katie Brinkley does.
So that way, regardless likesometimes I am struggling with
things to say for the podcast Ican go and ask it questions
about hey, what should I talkabout this week?
Or let's work on my clientavatar a little bit.
Has it changed?
Is there anything I should talkabout more based on my previous
(14:02):
podcast episode?
So I mean I use a lot of myQuick Cast to really season my
GPT so that it knows me and myframework, my philosophies,
inside and out.
Speaker 2 (14:14):
Let's go down that rabbit hole of AI for podcast,
because we're both deep in thatspace, the AI tool space.
There's amazing tools out there.
I know you're a Capsovian.
Shout out to our mutual friend,Deirdre, who I got to get on
this show, by the way thefounder and CEO of Capshell,
(14:35):
which is an amazing tool.
What AI tools are you usingright now to support your
podcast and help your podcastgrow?
Speaker 1 (14:46):
Yeah, so I use Capshell a lot.
They actually I'd probably saythis they've actually reworked
their Capshell and they'recalling it Capshell Next Gen,
where they've worked my fourpost strategy into the outputs
that it gives people.
So for their social mediacontent.
So I use cap show a lot.
I probably.
(15:07):
I do use chat gpt a lot to helprework things based on seo
keywords that I've found.
Honestly, I look a lot at youand your content, austin, to
find different tools that canhelp me with podcasting.
Descript has been a game changerfor my podcast.
(15:29):
So, descript, you can edit thevideo and audio of your podcast
like you would a Word document,which is incredible.
You can add in B-roll footagevery easily captions, cool
transitions, intros, outros, allwith like a drag and drop
method.
It's allowed us to bring on newdone for you clients.
(15:52):
So we've been able to increaseour client load because of
Descript.
And then I also really loveRiverside.
It's a tool kind of like Zoom,but it's specifically for
podcasters and while it's not AInecessarily for the recording
phase, it allows you to recordin 4K and everything, but after
(16:16):
it's been recorded, with a clickof a button it optimizes your
sound, so it reduces any echoWith a click of a button it
gives you a bunch of what theycall magic clips of the podcast.
So I mean it gives you socialmedia content to create.
You can edit things directly inRiverside too.
You can edit things directly inRiverside too.
(16:39):
So I mean it really is a coolAI functionality that they've
layered in, since I've beenusing it just to kind of
maximize what you've alreadydone if you don't want to edit
it.
So I mean, if you're like, well, the script sounds okay, but
that even sounds like too much,katie, well, you can just use
Riverside and it will 100optimize it, reduce, get rid of
(16:59):
the ahs, the ums, and make yoursound sound better this podcast
is sponsored by riverside fm.
Yeah, I should get sponsored bythem.
Speaker 2 (17:10):
But yeah, it's really cool no, my wife, uh, has been
using riverside for for her, forher podcast, and she tells me
about all the great clippingfeatures as well, and they
actually perform really well onLinkedIn for her.
I'm probably going to end upswitching over to Riverside.
(17:33):
I picked the podcast back up acouple of months ago and it's
just been easier to keep it onZoom, but I think it's time to
level up my game as well.
Speaker 1 (17:43):
So I think you've convinced me, yeah definitely
still got some quirks to it thatthere.
I mean, like I said, it recordsin 4K, which is cool for video,
but sometimes there is lagbased on your guests and yours
internet, Um.
So it's definitely important tojust like give people a heads
(18:03):
up, like hey, it might look likeI'm frozen, but I'm still here.
Speaker 2 (18:06):
So don't don't leave after, after we're done, because
it's gotta, you know, finishuploading.
Uh, let's go down the videorabbit hole here a little bit
for for podcasts, because that'sbeen one of the biggest
innovations and pushes in thepodcast space over the last
couple of years.
Spotify has started to roll outvideo.
(18:27):
Youtube has fully embracedvideo podcasts.
There's tabs on your YouTubechannel now.
You can select it as a podcaston the back end when you upload
an episode.
It's not just playlists anymoreand they even give you
analytics specifically for yourvideos in the podcast, which I
think is fascinating.
Do you think it's necessary fora podcaster to use video in
(18:54):
their podcast now?
Speaker 1 (18:56):
Well, I think that you're missing out on a huge
opportunity if you don't andthis is coming from somebody
that, like I said, you heard meearlier saying like I loved
radio Prior to last year.
I would get super hot andsweaty anytime I had to go on
video.
As you can tell, I'm a littlelong-winded, so that's why
syllabi is amazing for me tojust get like right to the point
(19:18):
with what my goal is for sayingthings in short form video.
But if you're recording apodcast and you're not turning
the camera on, you're missingout on a huge opportunity.
I mean, youtube is owned byGoogle.
You're missing out on search.
You know the short form videothat you can get from having
just the camera turned on.
(19:40):
Ever since I started uploadingmy podcast to YouTube and
incorporating shorts into it, Ido around two shorts a day,
which is probably not a toncompared to Mr Armstrong here.
But you know this is where,like just doing that, I've grown
my channel from.
(20:00):
I think I had like 35subscribers up to like 2,100.
Awesome, yeah, I'm super proudof it, you know.
I mean I get people that watchthe podcast.
You know I get found throughsearch.
I thought my podcast downloads,like for the audio version
would go down.
They've actually gone up alittle bit, so I don't think it
(20:24):
hurts anything to just turn thecamera on.
And I don't actually look at meon my computer screen the
camera is separate from itbecause I'm like oh man, there I
am, like, what's wrong with myhair?
I'll start touching my face andstuff.
So you need to do little thingslike that so that you aren't,
(20:45):
as you know, self-conscious.
Then you know, put the camerain a different spot so you can't
see yourself, but just justturn it on.
Speaker 2 (20:52):
Yeah, I completely agree.
That just sparked a uh, aninteresting, uh question.
You an interesting question.
Going back to AI a little bit,there's all the eye corrections
tools.
I think does Descript have that.
There's a couple of tools thatare coming out with that and
NVIDIA has that technology aswell.
(21:13):
Well, and if anyone's notfamiliar with that, basically on
your Zoom recordings it uses AIto fix your eyes so that it
looks at the actual camera,whether you're looking at the
camera or not, and it lookspretty good.
I mean, what are your thoughtson that technology overall?
Speaker 1 (21:32):
I love it no-transcript, and it's kind of
(22:05):
like man 1999, maybe earlier,when all of the websites started
coming out and people were likeI don't know if I need a
website.
Look how silly some people arethat they didn't just create
something.
Learn AI.
Start using these tools.
I've been using for my shortform videos that I do on
(22:31):
Instagram stories and stuff.
I use the Captions app and Imean it's, it's really good for
for me, just for like reading onthe fly.
I just run it through thecaptions app and my eye contact
is right there.
Uh, for for everything on on myshort form video.
Speaker 2 (22:50):
Yeah, I love it.
So yeah, I mean to your point,though a little bit more like I,
I would rather be wrong andhave tried than have not tried
at all yeah, you know, like Ilove the podcast space.
Uh, I obviously love the aispace and you know, I don't
(23:10):
think podcasting's ever goinganywhere and I don't think ai is
going anywhere.
But, um, you know people really, when new technology comes out,
there are early supporters,early adopters, and then people
that fear change.
And those people that fearchange often have to play catch
(23:32):
up with the rest of society.
I mean, ai is the cat's out ofthe bag here, even if they
regulate no-transcripttechnology, because it's not
(24:07):
going anywhere.
Speaker 1 (24:08):
I was going to say really fast on that too, austin,
before we shift gears.
You don't know, unless youdon't try Exactly like what you
were saying, and a lot of peoplewere saying the same thing,
like a couple years ago, withthe whole Bitcoin, having a
decentralized internet.
All that is stuff that thereally smart people like the
(24:47):
Austin Armstrongs of the worldare thinking about and working
on, and it's going to beimpacting our lives sooner than
later.
And if you're not just tryingto learn about these tools and
just reading the headlines on it, at least you're going to get
left behind and it's really hardto play catch up.
Speaker 2 (25:08):
Yeah, I wanted to dive a little deeper into that
because you know it only getslumped into tech trends like
NFTs and Web3.
But, yeah, and I think there'sfun like, while that stuff is is
still around, yes, it had ahigh hype cycle and a steep
(25:29):
cliff and now it's coming backup right.
I think there's a key,fundamental difference here.
You know I was, yes, I, I ridethe hype, I, I am interested, I
test in, yes, I ride the hype, Iam interested, I test in NFTs
and Web3 and crypto stuff.
But I was a little cautious todive deep into that space
(25:50):
because I didn't think thatthere was immediate, tangible,
actionable takeaways.
It was too much of a learningcurve, too much of a learning
(26:17):
curve and there wasn't practicalROI for a lot of business's
immediate, practical takeaways.
Anybody can go in to chat, gptfor free, craft content.
It's easy to learn, it's easyto understand and you can see
growth from it.
You can get tangible takeawaysand that's why I think it's
(26:39):
fundamentally different and it'snot going anywhere.
It's growing more and morebecause any business or anybody
who's just willing to learn howto use some of these tools to be
more productive, create morecontent, save time, save money,
make money.
You can do it right now.
That's why this is not a trendor a fad.
(27:00):
I think it's only, you know,there might be.
It might become our new normand it might not be the crazy
hype cycle.
It might, you know, reach a newplateau and sort of level off
as new, um, uh, new advancementscome into that space.
But, uh, it's something that'sreally really fundamentally
different about this than thanthe previous tech trends.
Speaker 1 (27:22):
Yeah, I 100% agree.
And, like I said, the barrierto entry for a lot of the crypto
and NFT cycle that we saw acouple years ago, I think that's
where a lot of people are likeoh, it's just funny money, it's
too hard for me to even getstarted.
You had to have separatewallets and change it.
It was a really hard barrier toentry.
(27:43):
I do still think that we'regoing to see NFTs.
They're just maybe not going tobe called NFTs, but it's some
way of having ownership of yourwork or your product.
So I'm a season ticket holderfor the colorado avalanche, go
(28:04):
avs.
But let's say you know the, theavalanche are in the playoffs
right now, at the time of thisrecording, and so, let's say, I
don't want to go to the, thenext game that they have, um,
and I decided to sell.
I paid 350 for my two ticketand I want to sell them for
$1,000 each.
Well, that's all money that Iget to keep in my pocket.
(28:27):
However, if they move to thisyou know NFT style of holding
your own property they could getthe Colorado Avalanche, could
get 10%, 5%, whatever of thatsale.
For, let's say, I sell it for athousand, then somebody else
sells it for 10,000.
They're still getting a cut ofthat, and so I I think that
(28:50):
people are in businesses aregoing to want to have some sort
of ownership of their, theirwork and their product.
So I definitely think that'sgoing to still take place, but I
don't know when.
Speaker 2 (29:04):
Yeah.
Speaker 1 (29:04):
AI.
I mean, like my daughter'sfirst grade teacher uses it.
It's everyone.
I mean not to teach the kids,but I mean she does.
She's like, oh yeah, I wasmessing around with chat GPT to
see how I could rework thislesson plan and I'm like that is
so cool.
Everyone is using it.
It's not just marketers, andthe barrier to entry for AI is
(29:27):
none.
You just got to type it in andbe like all right, what kind of
magic can we create together?
Speaker 2 (29:34):
I mean, I've been using the ChatGPT app on my
phone quite a lot.
I even have the little widgeton my phone right now that you
just press the audio button andtalk to it.
The barrier to entry, literallylike you said, is nothing.
You can talk to it.
Did you see Nikki Saunders'speech at Social Media Marketing
last year?
I did.
What she did on stage wasbrilliant.
(29:56):
Shout out to Nikki Love Nikki,she.
She opened up her phone, uh,and talked to chat gpt as a
normal human being, held themicrophone up and just had it
create content in real time as ademo for us.
So brilliant, so brilliant whatshe did, um, and I mean you
just talk to it just like anormal person.
(30:17):
It's like an assistant in yourpocket that has the world's
information at your disposaleven more so than Google at this
point.
Speaker 1 (30:28):
But we could definitely go down an AI rabbit
hole, but the AI is gettingsmarter every day.
I mean, austin, every time Isee a lot of posts from you, but
every time I see another postabout syllabi in your feed, I'm
like man, now it's doing this.
Now it's doing, I mean, likeholy cow and it's moving fast.
(30:50):
So find your tools.
Find the people in the AI spacethat you trust.
Like I told you already, likeevery time that Austin posts
something about AI tools oranything like that, find those
people to help guide you so thatyou can learn these AI tools,
so that you can be ahead of thecurve such good, unique
(31:24):
information.
Speaker 2 (31:24):
That is your craft that you have mastered here, or
it's not really an acronym.
I was like, is it?
No, it's not an acronym, that'snot right.
Speaker 1 (31:29):
I wish I was smart enough to make an acronym for it
, but it all kind of honestlyhappened so fast that I was like
this is something that worksand I yeah, didn't make a cool
acronym for it, but yeah, Ithought about what I I'm it's
like the a cut yeah, I, I hadthis, this joke that I was.
Speaker 2 (31:49):
I was laughing at um, because everybody has a as an
acronym and I was.
I was gonna go on stage and belike this is the dope acronym.
D o, p e stands for nothing.
I just wanted my own acronymand then go into my own process.
Speaker 1 (32:02):
Will you please do that at your next talk.
I would love that, and thenmake sure you send me a video of
it.
I would love that.
That'd be a good thing.
Speaker 2 (32:13):
All right, you convinced me, but yeah, let's go
into the four post contentstrategy.
So what is that?
Speaker 1 (32:21):
How can business owners, content creators,
leverage it?
It is very different than yoursand that's why, when I signed
up to build out the form to beon this show, I was like I don't
know if I should be on, becauseit's kind of the complete
opposite of what you do, austin.
But everyone has their ownthing and you create a ton of
content and knock it out of thepark.
You've grown millions offollowers and I have a very
(32:43):
different approach and it's youknow.
They both work.
I think that there is space,like based on your capacity for
how often you want to post andwhat your end goal is from.
I mean, well, obviously we allwant more business, but I mean
what your end goal is aroundwhat your business has to offer.
So, yeah, so the four poststrategy is designed to post
(33:06):
less on social media, onlyposting three to four times a
week using this strategy, andit's built so that you're using
the algorithms on theseplatforms to work in your favor
and not everyone consumescontent the same way.
So I told Austin again before Icame on the show I'm like you
know I'm not on TikTok, right,and it's because you know I'm
(33:29):
not a short form video kind ofgal.
I'm pretty long winded.
I have a hard time getting apoint across quickly.
I have two little girls they'resix and nine and anytime they
hear any sort of sound comingfrom my phone, they're
immediately looking over myshoulder wondering what I'm
watching.
So I don't watch short formvideo, I scroll right on past it
.
But give me a goodold-fashioned LinkedIn article
or Instagram carousel post andI'm in there like fully absorbed
(33:53):
.
So it's.
It's designed to touch peoplethe way that they best consume
content, the way that thealgorithms and these platforms
want you to create content, sothat you have people raising
their hand and ready to buy fromyou each and every week.
Speaker 2 (34:09):
So what is the actual ?
Speaker 1 (34:11):
four-part.
Yeah, so it's AICA.
It is awareness, elaboration,community and action.
So the first post is makingpeople problem aware.
So telling people you know,like, okay, well, uh, you know
these are my three favoritetools for creating short form
content from my podcast.
(34:32):
It's syllabi, cap, show anddescript and that's really all
it is is.
I've just made people awarethat there's tools out there
that can help you make shortform content.
I've given them no otherinsights into what it is about,
like what they do.
And then I can take this nextpost, the elaboration, and go
one step further.
Maybe I give a full, you know600 word LinkedIn article to how
(34:55):
amazing syllabi is and it'stransformed.
You know the way that I show upin short form video and
da-da-da-da-da, and this isdifferent ways it works.
So I've elaborated on theproblem I made people aware of
from the previous post.
The next post is community.
So how have I overcome thisproblem?
How have I helped a client orcustomer overcome this problem
(35:20):
that I've made you aware of?
This is a great spot for clienttestimonials or UGC content,
sharing a little bit of the youof your business.
So how integrating syllabiallowed me to become my
daughter's softball coachbecause I wasn't sitting in my
office at 4 pm doing a wholebunch of talking and dancing
(35:40):
videos for short form video.
I just had this great tool, youknow.
So I can now be my daughter'ssoftball coach.
I've allowed people to connectwith me.
And then the last post is action.
So asking people to leavesocial media to go one step
further with you, whether it'slisten to your podcast, watch
your YouTube channel, sign upfor your email list, try syllabi
(36:02):
under Katie's affiliate link,whatever You're asking people
who had no idea that they evenreally had this problem to begin
with, that, hey, here's yourproblem, here's why I trust this
and why I'm a thought leader,here's how I've used this.
You can trust me.
And then, hey, don't you wantto solve this problem too?
So you have the right peopleraising their hands, ready to do
(36:25):
business with you.
Speaker 2 (36:26):
It's a brilliant strategy that works over and
over again.
It's a repeatable strategy.
You actually dive really deepinto it, into your book here,
the Social Shift, which I boughton A1.
Speaker 1 (36:39):
Yes, I think you were my second buyer, so thank you
Austin Waze Wild, who's been onyour show.
She was the first buyer and youwere number two, so thank you
so much for your support.
Speaker 2 (36:51):
Absolutely had to get the hardcover too.
It's a solid book.
Love it, it actually has.
You know, I love the push incommunity as well, and it's one
of the reasons why I started myschool community actually.
Speaker 1 (37:05):
Which I'm a part of that too.
Say again I'm a part of yourschool community too.
Speaker 2 (37:11):
Thank you for joining .
Yeah, I mean your book is areason why I started that
community, so thank you for that.
I mean I've seen all of thesesigns and your book is about the
road back to community and I'mlike I see a noticeable shift
here.
With all of the AI contentgoing out, mass content at scale
going out, People are going tocrave community.
(37:33):
Let me do this thing to buildcommunity and see where this
goes.
Can you talk a little bit moreabout the book, Because it's
awesome.
Speaker 1 (37:42):
Awesome, You're the best.
And well, it is true.
In this world of AI, I mean,like man, I feel like I've said
syllabi a thousand times in thisepisode, but you know, yeah, it
was sponsored by.
But even with like tools likesyllabi, which is amazing, but
even with like tools likeCelebEye, which is amazing,
we're still going to miss thathuman element of what social
(38:06):
media I mean.
Let's go back to MySpace.
That's what it was created forwas getting to know people you
know, connecting with them,building your community.
I mean, it's such a.
Social media is an incredibletool and I feel like we're
getting to a spot where we haveour own media channels.
Now, like I don't feelconnected to the news anchor on
(38:30):
the TV at all, and that's whatwe kind of started seeing with
social media.
How can you remain connectedand build your community online?
And it's by showing up andbeing uniquely you.
Ai is here to help you.
(38:50):
It's here to you know, help youmake more content.
And if you're afraid of beingon the camera, you can have
these digital clones, butnothing is ever going to replace
you and the more that you shareyour voice and what it is that
makes you different, it's goingto move the needle for your
business.
People are going to want to bein your circle.
They're going to be yourbiggest supporters.
(39:11):
You talk about you in a room andyou're not there, and that's
what it all really comes down to.
Is that's what social media isgoing to have to be kind of in
the next wave of the internet,when we're not relying on
algorithms, you know, whenthings are decentralized, who
knows if that's going to be infive years, or maybe it'll be in
five days, I don't know.
(39:31):
Technology moves so fast, youdon't know.
But the sooner that you startthinking outside of relying your
entire ecosystem just on socialmedia how can you build that
community through email, throughschool, through all the
different ways of where you ownthat audience you're going to
have a room full of supportersthat again say your name IRL
(39:56):
when you're not even there.
Speaker 2 (39:58):
Couldn't agree more.
You have shared so much wisdomon this podcast.
The book is going to be in theshow notes, by the way.
Oh, you got to check this bookout, katie.
How can people get a hold ofyou if they want to work with
you, learn more?
Get a podcast audit.
How can they?
What's the best way to get ahold of you?
Speaker 1 (40:17):
Yeah.
Speaker 2 (40:42):
So if you want to connect with me, you know, just
go to katiebrinkleycom and thathas you know whatever social
away from this podcast episode,as I did.
If you found it helpful, if youlearned something new, please
leave us a review on iTunes orwhatever your favorite podcast
platform is.
It helps us reach, inspire andhelp more individuals.
Until next time, see you, myfriends.
Thank you for listening toanother episode of Business Talk
.
See you, but it really doeshelp the podcast reach more
(41:22):
people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
AI is there to help us.
It's not there to replace us.
Let it help you.
Speaker 2 (00:04):
Welcome back to Business Talk, a short-form
video marketing podcast.
I'm your host, Austin Armstrong, and on this show I interview
the best content creators andentrepreneurs who have leveraged
short-form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
so that you can get actionabletakeaways.
(00:25):
You can connect with me acrosssocial media at SocialtyPro.
Today's episode is sponsored bymy company, Syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media
From finding trending topicsthat your potential customers
are searching for online togenerating new video scripts,
(00:45):
creating AI videos that arefaceless.
With your avatar, you canupload your own videos.
We've got a built-in videoeditor and you can even schedule
and publish them directly toyour social media platforms.
You can get started today witha seven-day free trial in the
show notes.
Let's jump into today's episode.
Today's guest is Katie Brinkley.
(01:07):
Katie is author of the SocialShift.
It's redefining social mediamarketing with a less is more
philosophy.
With 19 years of experience,she innovates with a unique
four-post strategy, fosteringgrowth with minimal posting.
Her platform agnostic approachand journalism skills empower
brands like AT&T and DirecTV toachieve their goals efficiently.
(01:31):
Katie excels in storytelling,guiding clients from
solopreneurs to corporates incapturing their ideal audience
and driving tangible results.
Above all else, Katie hasbecome a friend over the last
few years.
We've met each other in theconference scene multiple times.
I've been on her podcast, RockyMountain Marketing Podcast,
which you all need to check out.
(01:53):
You're in for a treat today,Katie.
Thank you so much for joiningme.
Speaker 1 (01:57):
Of course, I'm so glad to be invited onto your
show and, like I said, you'vebeen on my show a couple of
times now, so people can't getenough of your brilliance.
They definitely should go checkout either one of your episodes
, because and every time I sitdown with you, austin, it's like
a masterclass in short form.
Video, ai, you name it.
(02:18):
You always blow my mind.
Speaker 2 (02:20):
You are too kind.
I am excited to learn from youtoday.
So let's go take it back to thebeginning, because we've been
in the social media marketingspace a similar amount of time
19 years.
Myspace days, early, early days.
How did you get started indigital marketing, social media,
SEO what were those early dayslike for you?
(02:42):
How did you get started here?
Speaker 1 (02:44):
Yeah, well, and I love that.
You and I both started back inthe days of MySpace.
I think that recently you post,man, you post a lot, but you
did post something about Tom andMySpace and you know that's how
you got started.
I was like man, those were thegood old days of social media,
when we just could go and log onand not worry about anyone
(03:07):
selling our data.
I mean, tom just took his $500million and probably retired on
his own private island somewhere, and only you know.
If only social media was thatsimple.
But, man, it keeps us both onour toes and allows us to have
full time jobs, just becausethese, these tech giants are
(03:28):
constantly evolving and changingalgorithms and launching new
sides of their business tosocial media.
Because my college was not coolenough for Facebook, even
though I had a edu address theydidn't think that my Division II
(03:51):
school in the four corners ofColorado was good enough to be
on Facebook, so I went all in onMySpace.
Speaker 2 (03:59):
I love that, and so you've seen all of these
platforms come and go and evolveand I really agree with you.
Those were the glory days wherethere was no ads, there was no
algorithm.
It was just fun.
I loved all of the.
You know they had suchinteresting ways to try and
monetize it, like the MySpace CDto get more photos.
(04:24):
Remember when you could onlyhave a certain amount of photos
that you were able to upload,and that was a couple of years.
And then when you purchased theMySpace CD, which was like
popular bands that blew up onMySpace, you were able to upload
more photos.
I think that's so brilliant.
It's just so funny to look backat those days.
Speaker 1 (05:08):
Totally, and I think that it so brilliant.
It's just so funny to look backat those days.
Myspace was really, if youthink about it, was really
revolutionary with how all of uswere able to create community
online.
And you know, I worked at thecollege radio station and that's
actually how I really startedseeing the power of MySpace.
It's something more than justlike, oh, who's my top eight or
top 10 going to be and what ismy song going to be for this
week?
Are top 10 going to be and whatis my song going to be for this
week?
It was really realizing thecommunity and connections that
(05:30):
can happen because of what I didat the college radio station.
So I had to get bands to sendthe college radio station their
music for free, and this was inthe time of Napster.
You know people were superpumped on giving away free music
.
You know, like they kind of aretoday.
I mean, we all have Spotifysubscriptions or whatever.
(05:51):
But I was like, how am I goingto get these bands to send this
music?
Because writing a letter andsending it in the mail, well,
that seems like a giant timesuck.
And so that's where I went allin on MySpace and I would listen
to a couple of their tracks offof the band's MySpace page.
Be like, okay, I like theirsound.
I'd reach out to them, starttalking and I started getting
(06:12):
all this punk music, katie.
I was like, what's MySpace?
And that's when I was like thisis something bigger than just
you know updating who yourfavorite friends are and you
know kind of writing statusupdates like oh, I'm tired today
(06:36):
.
This is something more.
Speaker 2 (06:38):
Yeah, I love that.
It taught us to code.
Yeah, Platforms have taught usto code and embrace that.
I mean, it's just sorevolutionary.
I think it was absolutely anecessary step in fostering
online community growth and whatwe now know as social media, so
(07:01):
kind of moving forward a littlebit.
I mean, what were some of thoseother key moments in the social
media landscape and otherplatforms in your opinion that
continued to foster communityonline?
Speaker 1 (07:15):
Well, I think that all of these platforms
originally started as a way ofconnecting.
You know, if you think aboutlike, like, this is one of my
favorite features of facebookstill is the facebook memories
feature, and every day.
Speaker 2 (07:30):
It's the first thing.
Speaker 1 (07:31):
I check every day yeah, and if you remember like
we used to actually go to otherpeople's pages on our own, not
based on an algorithm and wewould write on each other's
walls you know, I mean like thatsounds so silly now, but and
we'd poke each other oh, mygoodness, poke wars.
(08:00):
Yes, wow.
Evolution of how we could buildour community outside of just
our zip code, you know, and stayin touch with friends and
family, and I think that that'sone of my favorite things about
Facebook is that memoriesfeature to kind of remind us of
this is how it used to be, anddon't forget about that in the
(08:21):
world of all of this contentcreation.
It was still designed forconnecting.
And how can you connect withyour community outside of your
four walls?
Speaker 2 (08:32):
Yeah, so good.
You've moved a lot into thepodcast space over the last
couple of years and firstly,everybody you've got to check
out Rockford Mountain MarketingPodcast.
It's an incredible show.
So many great guests on there,myself included.
How did you first get started?
It sounds like it was from theradio show that planted those
(08:56):
seeds.
But how'd you first get startedinto the podcast scene?
What made you want to start amarketing podcast?
Speaker 1 (09:02):
Yeah, like I said, I worked at the college radio
station.
I always thought that, being asocial media, anything back then
didn't exist, because Facebookwas for colleges only and
MySpace was just a way to,mostly for bands.
And so I went to school and Iactually landed my dream job of
being a postgame reporter forthe Denver Broncos and the
(09:25):
Colorado Rockies and theAvalanche here in Denver at a
station called 850 KOA.
They're still around, they'reon the FM side now, but yeah, so
I'm so fortunate I landed mydream job in radio and I was
super cool as a kid I'm an onlychild and so I would hang out in
my room and record radio showsby myself and I do commercials
(09:47):
and everything.
So I've always had a reallystrong passion for audio and I
didn't really.
I probably should have stuckaround a little bit longer, but
I only worked at the radiostation for about three and a
half years because this thingcalled Sirius XM came out and
everyone in the radio industrypanicked and that's when I left,
(10:08):
moved into marketing and salesand I was like, oh, this is the
end of radio.
Who's going to want to have tolisten to commercials anymore?
It's all going to be paid radioand well, I was wrong on that.
But so podcasting was alwayssomething that was on my mind as
I started my own business.
But I didn't know how to getstarted.
(10:29):
I thought, okay, I'm going toneed like a studio.
Where do I get the mics?
Like, how do I record?
How do I edit it?
All these questions I had and Ididn't know the answer to.
I just knew I always wanted tomaybe have a podcast someday,
and it was in March of 2020.
I went to a conference SocialMedia Marketing World and I met
(10:53):
all these incredible marketersfrom all over the world and so
many of them had a podcast andthey made it sound like it was
so easy, like, oh yeah, we'lljust get started, and I'm like
there has to be more to it thanthat.
It was so easy Like, oh yeah,we'll just get started, and I'm
like there has to be more to itthan that.
Well, austin, you know whathappened about a month later?
Covid and the world shut downand I thought, well, what better
(11:14):
time than now?
I've been given the gift oftime, let's just see what
happens.
I mean, go ahead and try andstart a podcast.
And when I started it, I mean,if you want to listen to some
bad podcasting, go listen toepisodes one, two and three of
Rocky Mountain Marketing, but Ikeep them up there as a reminder
of we all start somewhere andthe hardest part is just getting
(11:35):
started.
And I didn't think I was goingto have enough content to talk
about social media for you know,longer than three months.
I was like what am I going tosay every week?
Well, I'm about 210 episodes innow.
I've produced two episodes aweek now and I think it's, once
you find your thing, the biggest, especially social media,
(11:57):
goodness gracious, you know.
Thanks, mark, for keeping, keepupdating things and changing
algorithms, because you keep mefully employed and plenty of
things to talk about.
I found that this was the thingI could remain consistent with,
(12:18):
because if I had this podcast,I'd always have something else
to say on social media, in myemails, on my blog.
I always had content that I wascreating and it was something
that was unique specifically tome, with what I think, versus
what you could just Googleonline.
Speaker 2 (12:36):
Yeah, and there's so many things that I love about
podcasts.
I think it's one of, if not themost repurposable types of
content that you can createTotally.
You have the audio version, youhave the video version.
If you're recording video, youcan turn it into a blog, you can
snip it into short form content.
(12:57):
You can be on other people'spodcast to link into your
podcast backlinks,collaborations.
You can remix it now with AIand create newsletters and
emails and LinkedIn posts andTwitter.
The possibilities are endless.
Speaker 1 (13:15):
Well, and this is the thing too, austin, I mean I use
a lot of my quick cast episodes.
So those are just like 10 to 15minute long episodes where I
talk by myself and it's eitherlike what's trending in the
world of social media or my tipsor advice.
But I take those quick castsand I actually use them to
season my GPT so that it reallyunderstands like this is what
(13:40):
Katie Brinkley thinks, this iswhat Katie Brinkley does.
So that way, regardless likesometimes I am struggling with
things to say for the podcast Ican go and ask it questions
about hey, what should I talkabout this week?
Or let's work on my clientavatar a little bit.
Has it changed?
Is there anything I should talkabout more based on my previous
(14:02):
podcast episode?
So I mean I use a lot of myQuick Cast to really season my
GPT so that it knows me and myframework, my philosophies,
inside and out.
Speaker 2 (14:14):
Let's go down that rabbit hole of AI for podcast,
because we're both deep in thatspace, the AI tool space.
There's amazing tools out there.
I know you're a Capsovian.
Shout out to our mutual friend,Deirdre, who I got to get on
this show, by the way thefounder and CEO of Capshell,
(14:35):
which is an amazing tool.
What AI tools are you usingright now to support your
podcast and help your podcastgrow?
Speaker 1 (14:46):
Yeah, so I use Capshell a lot.
They actually I'd probably saythis they've actually reworked
their Capshell and they'recalling it Capshell Next Gen,
where they've worked my fourpost strategy into the outputs
that it gives people.
So for their social mediacontent.
So I use cap show a lot.
I probably.
(15:07):
I do use chat gpt a lot to helprework things based on seo
keywords that I've found.
Honestly, I look a lot at youand your content, austin, to
find different tools that canhelp me with podcasting.
Descript has been a game changerfor my podcast.
(15:29):
So, descript, you can edit thevideo and audio of your podcast
like you would a Word document,which is incredible.
You can add in B-roll footagevery easily captions, cool
transitions, intros, outros, allwith like a drag and drop
method.
It's allowed us to bring on newdone for you clients.
(15:52):
So we've been able to increaseour client load because of
Descript.
And then I also really loveRiverside.
It's a tool kind of like Zoom,but it's specifically for
podcasters and while it's not AInecessarily for the recording
phase, it allows you to recordin 4K and everything, but after
(16:16):
it's been recorded, with a clickof a button it optimizes your
sound, so it reduces any echoWith a click of a button it
gives you a bunch of what theycall magic clips of the podcast.
So I mean it gives you socialmedia content to create.
You can edit things directly inRiverside too.
You can edit things directly inRiverside too.
(16:39):
So I mean it really is a coolAI functionality that they've
layered in, since I've beenusing it just to kind of
maximize what you've alreadydone if you don't want to edit
it.
So I mean, if you're like, well, the script sounds okay, but
that even sounds like too much,katie, well, you can just use
Riverside and it will 100optimize it, reduce, get rid of
(16:59):
the ahs, the ums, and make yoursound sound better this podcast
is sponsored by riverside fm.
Yeah, I should get sponsored bythem.
Speaker 2 (17:10):
But yeah, it's really cool no, my wife, uh, has been
using riverside for for her, forher podcast, and she tells me
about all the great clippingfeatures as well, and they
actually perform really well onLinkedIn for her.
I'm probably going to end upswitching over to Riverside.
(17:33):
I picked the podcast back up acouple of months ago and it's
just been easier to keep it onZoom, but I think it's time to
level up my game as well.
Speaker 1 (17:43):
So I think you've convinced me, yeah definitely
still got some quirks to it thatthere.
I mean, like I said, it recordsin 4K, which is cool for video,
but sometimes there is lagbased on your guests and yours
internet, Um.
So it's definitely important tojust like give people a heads
(18:03):
up, like hey, it might look likeI'm frozen, but I'm still here.
Speaker 2 (18:06):
So don't don't leave after, after we're done, because
it's gotta, you know, finishuploading.
Uh, let's go down the videorabbit hole here a little bit
for for podcasts, because that'sbeen one of the biggest
innovations and pushes in thepodcast space over the last
couple of years.
Spotify has started to roll outvideo.
(18:27):
Youtube has fully embracedvideo podcasts.
There's tabs on your YouTubechannel now.
You can select it as a podcaston the back end when you upload
an episode.
It's not just playlists anymoreand they even give you
analytics specifically for yourvideos in the podcast, which I
think is fascinating.
Do you think it's necessary fora podcaster to use video in
(18:54):
their podcast now?
Speaker 1 (18:56):
Well, I think that you're missing out on a huge
opportunity if you don't andthis is coming from somebody
that, like I said, you heard meearlier saying like I loved
radio Prior to last year.
I would get super hot andsweaty anytime I had to go on
video.
As you can tell, I'm a littlelong-winded, so that's why
syllabi is amazing for me tojust get like right to the point
(19:18):
with what my goal is for sayingthings in short form video.
But if you're recording apodcast and you're not turning
the camera on, you're missingout on a huge opportunity.
I mean, youtube is owned byGoogle.
You're missing out on search.
You know the short form videothat you can get from having
just the camera turned on.
(19:40):
Ever since I started uploadingmy podcast to YouTube and
incorporating shorts into it, Ido around two shorts a day,
which is probably not a toncompared to Mr Armstrong here.
But you know this is where,like just doing that, I've grown
my channel from.
(20:00):
I think I had like 35subscribers up to like 2,100.
Awesome, yeah, I'm super proudof it, you know.
I mean I get people that watchthe podcast.
You know I get found throughsearch.
I thought my podcast downloads,like for the audio version
would go down.
They've actually gone up alittle bit, so I don't think it
(20:24):
hurts anything to just turn thecamera on.
And I don't actually look at meon my computer screen the
camera is separate from itbecause I'm like oh man, there I
am, like, what's wrong with myhair?
I'll start touching my face andstuff.
So you need to do little thingslike that so that you aren't,
(20:45):
as you know, self-conscious.
Then you know, put the camerain a different spot so you can't
see yourself, but just justturn it on.
Speaker 2 (20:52):
Yeah, I completely agree.
That just sparked a uh, aninteresting, uh question.
You an interesting question.
Going back to AI a little bit,there's all the eye corrections
tools.
I think does Descript have that.
There's a couple of tools thatare coming out with that and
NVIDIA has that technology aswell.
(21:13):
Well, and if anyone's notfamiliar with that, basically on
your Zoom recordings it uses AIto fix your eyes so that it
looks at the actual camera,whether you're looking at the
camera or not, and it lookspretty good.
I mean, what are your thoughtson that technology overall?
Speaker 1 (21:32):
I love it no-transcript, and it's kind of
(22:05):
like man 1999, maybe earlier,when all of the websites started
coming out and people were likeI don't know if I need a
website.
Look how silly some people arethat they didn't just create
something.
Learn AI.
Start using these tools.
I've been using for my shortform videos that I do on
(22:31):
Instagram stories and stuff.
I use the Captions app and Imean it's, it's really good for
for me, just for like reading onthe fly.
I just run it through thecaptions app and my eye contact
is right there.
Uh, for for everything on on myshort form video.
Speaker 2 (22:50):
Yeah, I love it.
So yeah, I mean to your point,though a little bit more like I,
I would rather be wrong andhave tried than have not tried
at all yeah, you know, like Ilove the podcast space.
Uh, I obviously love the aispace and you know, I don't
(23:10):
think podcasting's ever goinganywhere and I don't think ai is
going anywhere.
But, um, you know people really, when new technology comes out,
there are early supporters,early adopters, and then people
that fear change.
And those people that fearchange often have to play catch
(23:32):
up with the rest of society.
I mean, ai is the cat's out ofthe bag here, even if they
regulate no-transcripttechnology, because it's not
(24:07):
going anywhere.
Speaker 1 (24:08):
I was going to say really fast on that too, austin,
before we shift gears.
You don't know, unless youdon't try Exactly like what you
were saying, and a lot of peoplewere saying the same thing,
like a couple years ago, withthe whole Bitcoin, having a
decentralized internet.
All that is stuff that thereally smart people like the
(24:47):
Austin Armstrongs of the worldare thinking about and working
on, and it's going to beimpacting our lives sooner than
later.
And if you're not just tryingto learn about these tools and
just reading the headlines on it, at least you're going to get
left behind and it's really hardto play catch up.
Speaker 2 (25:08):
Yeah, I wanted to dive a little deeper into that
because you know it only getslumped into tech trends like
NFTs and Web3.
But, yeah, and I think there'sfun like, while that stuff is is
still around, yes, it had ahigh hype cycle and a steep
(25:29):
cliff and now it's coming backup right.
I think there's a key,fundamental difference here.
You know I was, yes, I, I ridethe hype, I, I am interested, I
test in, yes, I ride the hype, Iam interested, I test in NFTs
and Web3 and crypto stuff.
But I was a little cautious todive deep into that space
(25:50):
because I didn't think thatthere was immediate, tangible,
actionable takeaways.
It was too much of a learningcurve, too much of a learning
(26:17):
curve and there wasn't practicalROI for a lot of business's
immediate, practical takeaways.
Anybody can go in to chat, gptfor free, craft content.
It's easy to learn, it's easyto understand and you can see
growth from it.
You can get tangible takeawaysand that's why I think it's
(26:39):
fundamentally different and it'snot going anywhere.
It's growing more and morebecause any business or anybody
who's just willing to learn howto use some of these tools to be
more productive, create morecontent, save time, save money,
make money.
You can do it right now.
That's why this is not a trendor a fad.
(27:00):
I think it's only, you know,there might be.
It might become our new normand it might not be the crazy
hype cycle.
It might, you know, reach a newplateau and sort of level off
as new, um, uh, new advancementscome into that space.
But, uh, it's something that'sreally really fundamentally
different about this than thanthe previous tech trends.
Speaker 1 (27:22):
Yeah, I 100% agree.
And, like I said, the barrierto entry for a lot of the crypto
and NFT cycle that we saw acouple years ago, I think that's
where a lot of people are likeoh, it's just funny money, it's
too hard for me to even getstarted.
You had to have separatewallets and change it.
It was a really hard barrier toentry.
(27:43):
I do still think that we'regoing to see NFTs.
They're just maybe not going tobe called NFTs, but it's some
way of having ownership of yourwork or your product.
So I'm a season ticket holderfor the colorado avalanche, go
(28:04):
avs.
But let's say you know the, theavalanche are in the playoffs
right now, at the time of thisrecording, and so, let's say, I
don't want to go to the, thenext game that they have, um,
and I decided to sell.
I paid 350 for my two ticketand I want to sell them for
$1,000 each.
Well, that's all money that Iget to keep in my pocket.
(28:27):
However, if they move to thisyou know NFT style of holding
your own property they could getthe Colorado Avalanche, could
get 10%, 5%, whatever of thatsale.
For, let's say, I sell it for athousand, then somebody else
sells it for 10,000.
They're still getting a cut ofthat, and so I I think that
(28:50):
people are in businesses aregoing to want to have some sort
of ownership of their, theirwork and their product.
So I definitely think that'sgoing to still take place, but I
don't know when.
Speaker 2 (29:04):
Yeah.
Speaker 1 (29:04):
AI.
I mean, like my daughter'sfirst grade teacher uses it.
It's everyone.
I mean not to teach the kids,but I mean she does.
She's like, oh yeah, I wasmessing around with chat GPT to
see how I could rework thislesson plan and I'm like that is
so cool.
Everyone is using it.
It's not just marketers, andthe barrier to entry for AI is
(29:27):
none.
You just got to type it in andbe like all right, what kind of
magic can we create together?
Speaker 2 (29:34):
I mean, I've been using the ChatGPT app on my
phone quite a lot.
I even have the little widgeton my phone right now that you
just press the audio button andtalk to it.
The barrier to entry, literallylike you said, is nothing.
You can talk to it.
Did you see Nikki Saunders'speech at Social Media Marketing
last year?
I did.
What she did on stage wasbrilliant.
(29:56):
Shout out to Nikki Love Nikki,she.
She opened up her phone, uh,and talked to chat gpt as a
normal human being, held themicrophone up and just had it
create content in real time as ademo for us.
So brilliant, so brilliant whatshe did, um, and I mean you
just talk to it just like anormal person.
(30:17):
It's like an assistant in yourpocket that has the world's
information at your disposaleven more so than Google at this
point.
Speaker 1 (30:28):
But we could definitely go down an AI rabbit
hole, but the AI is gettingsmarter every day.
I mean, austin, every time Isee a lot of posts from you, but
every time I see another postabout syllabi in your feed, I'm
like man, now it's doing this.
Now it's doing, I mean, likeholy cow and it's moving fast.
(30:50):
So find your tools.
Find the people in the AI spacethat you trust.
Like I told you already, likeevery time that Austin posts
something about AI tools oranything like that, find those
people to help guide you so thatyou can learn these AI tools,
so that you can be ahead of thecurve such good, unique
(31:24):
information.
Speaker 2 (31:24):
That is your craft that you have mastered here, or
it's not really an acronym.
I was like, is it?
No, it's not an acronym, that'snot right.
Speaker 1 (31:29):
I wish I was smart enough to make an acronym for it
, but it all kind of honestlyhappened so fast that I was like
this is something that worksand I yeah, didn't make a cool
acronym for it, but yeah, Ithought about what I I'm it's
like the a cut yeah, I, I hadthis, this joke that I was.
Speaker 2 (31:49):
I was laughing at um, because everybody has a as an
acronym and I was.
I was gonna go on stage and belike this is the dope acronym.
D o, p e stands for nothing.
I just wanted my own acronymand then go into my own process.
Speaker 1 (32:02):
Will you please do that at your next talk.
I would love that, and thenmake sure you send me a video of
it.
I would love that.
That'd be a good thing.
Speaker 2 (32:13):
All right, you convinced me, but yeah, let's go
into the four post contentstrategy.
So what is that?
Speaker 1 (32:21):
How can business owners, content creators,
leverage it?
It is very different than yoursand that's why, when I signed
up to build out the form to beon this show, I was like I don't
know if I should be on, becauseit's kind of the complete
opposite of what you do, austin.
But everyone has their ownthing and you create a ton of
content and knock it out of thepark.
You've grown millions offollowers and I have a very
(32:43):
different approach and it's youknow.
They both work.
I think that there is space,like based on your capacity for
how often you want to post andwhat your end goal is from.
I mean, well, obviously we allwant more business, but I mean
what your end goal is aroundwhat your business has to offer.
So, yeah, so the four poststrategy is designed to post
(33:06):
less on social media, onlyposting three to four times a
week using this strategy, andit's built so that you're using
the algorithms on theseplatforms to work in your favor
and not everyone consumescontent the same way.
So I told Austin again before Icame on the show I'm like you
know I'm not on TikTok, right,and it's because you know I'm
(33:29):
not a short form video kind ofgal.
I'm pretty long winded.
I have a hard time getting apoint across quickly.
I have two little girls they'resix and nine and anytime they
hear any sort of sound comingfrom my phone, they're
immediately looking over myshoulder wondering what I'm
watching.
So I don't watch short formvideo, I scroll right on past it
.
But give me a goodold-fashioned LinkedIn article
or Instagram carousel post andI'm in there like fully absorbed
(33:53):
.
So it's.
It's designed to touch peoplethe way that they best consume
content, the way that thealgorithms and these platforms
want you to create content, sothat you have people raising
their hand and ready to buy fromyou each and every week.
Speaker 2 (34:09):
So what is the actual ?
Speaker 1 (34:11):
four-part.
Yeah, so it's AICA.
It is awareness, elaboration,community and action.
So the first post is makingpeople problem aware.
So telling people you know,like, okay, well, uh, you know
these are my three favoritetools for creating short form
content from my podcast.
(34:32):
It's syllabi, cap, show anddescript and that's really all
it is is.
I've just made people awarethat there's tools out there
that can help you make shortform content.
I've given them no otherinsights into what it is about,
like what they do.
And then I can take this nextpost, the elaboration, and go
one step further.
Maybe I give a full, you know600 word LinkedIn article to how
(34:55):
amazing syllabi is and it'stransformed.
You know the way that I show upin short form video and
da-da-da-da-da, and this isdifferent ways it works.
So I've elaborated on theproblem I made people aware of
from the previous post.
The next post is community.
So how have I overcome thisproblem?
How have I helped a client orcustomer overcome this problem
(35:20):
that I've made you aware of?
This is a great spot for clienttestimonials or UGC content,
sharing a little bit of the youof your business.
So how integrating syllabiallowed me to become my
daughter's softball coachbecause I wasn't sitting in my
office at 4 pm doing a wholebunch of talking and dancing
(35:40):
videos for short form video.
I just had this great tool, youknow.
So I can now be my daughter'ssoftball coach.
I've allowed people to connectwith me.
And then the last post is action.
So asking people to leavesocial media to go one step
further with you, whether it'slisten to your podcast, watch
your YouTube channel, sign upfor your email list, try syllabi
(36:02):
under Katie's affiliate link,whatever You're asking people
who had no idea that they evenreally had this problem to begin
with, that, hey, here's yourproblem, here's why I trust this
and why I'm a thought leader,here's how I've used this.
You can trust me.
And then, hey, don't you wantto solve this problem too?
So you have the right peopleraising their hands, ready to do
(36:25):
business with you.
Speaker 2 (36:26):
It's a brilliant strategy that works over and
over again.
It's a repeatable strategy.
You actually dive really deepinto it, into your book here,
the Social Shift, which I boughton A1.
Speaker 1 (36:39):
Yes, I think you were my second buyer, so thank you
Austin Waze Wild, who's been onyour show.
She was the first buyer and youwere number two, so thank you
so much for your support.
Speaker 2 (36:51):
Absolutely had to get the hardcover too.
It's a solid book.
Love it, it actually has.
You know, I love the push incommunity as well, and it's one
of the reasons why I started myschool community actually.
Speaker 1 (37:05):
Which I'm a part of that too.
Say again I'm a part of yourschool community too.
Speaker 2 (37:11):
Thank you for joining .
Yeah, I mean your book is areason why I started that
community, so thank you for that.
I mean I've seen all of thesesigns and your book is about the
road back to community and I'mlike I see a noticeable shift
here.
With all of the AI contentgoing out, mass content at scale
going out, People are going tocrave community.
(37:33):
Let me do this thing to buildcommunity and see where this
goes.
Can you talk a little bit moreabout the book, Because it's
awesome.
Speaker 1 (37:42):
Awesome, You're the best.
And well, it is true.
In this world of AI, I mean,like man, I feel like I've said
syllabi a thousand times in thisepisode, but you know, yeah, it
was sponsored by.
But even with like tools likesyllabi, which is amazing, but
even with like tools likeCelebEye, which is amazing,
we're still going to miss thathuman element of what social
(38:06):
media I mean.
Let's go back to MySpace.
That's what it was created forwas getting to know people you
know, connecting with them,building your community.
I mean, it's such a.
Social media is an incredibletool and I feel like we're
getting to a spot where we haveour own media channels.
Now, like I don't feelconnected to the news anchor on
(38:30):
the TV at all, and that's whatwe kind of started seeing with
social media.
How can you remain connectedand build your community online?
And it's by showing up andbeing uniquely you.
Ai is here to help you.
(38:50):
It's here to you know, help youmake more content.
And if you're afraid of beingon the camera, you can have
these digital clones, butnothing is ever going to replace
you and the more that you shareyour voice and what it is that
makes you different, it's goingto move the needle for your
business.
People are going to want to bein your circle.
They're going to be yourbiggest supporters.
(39:11):
You talk about you in a room andyou're not there, and that's
what it all really comes down to.
Is that's what social media isgoing to have to be kind of in
the next wave of the internet,when we're not relying on
algorithms, you know, whenthings are decentralized, who
knows if that's going to be infive years, or maybe it'll be in
five days, I don't know.
(39:31):
Technology moves so fast, youdon't know.
But the sooner that you startthinking outside of relying your
entire ecosystem just on socialmedia how can you build that
community through email, throughschool, through all the
different ways of where you ownthat audience you're going to
have a room full of supportersthat again say your name IRL
(39:56):
when you're not even there.
Speaker 2 (39:58):
Couldn't agree more.
You have shared so much wisdomon this podcast.
The book is going to be in theshow notes, by the way.
Oh, you got to check this bookout, katie.
How can people get a hold ofyou if they want to work with
you, learn more?
Get a podcast audit.
How can they?
What's the best way to get ahold of you?
Speaker 1 (40:17):
Yeah.
Speaker 2 (40:42):
So if you want to connect with me, you know, just
go to katiebrinkleycom and thathas you know whatever social
away from this podcast episode,as I did.
If you found it helpful, if youlearned something new, please
leave us a review on iTunes orwhatever your favorite podcast
platform is.
It helps us reach, inspire andhelp more individuals.
Until next time, see you, myfriends.
Thank you for listening toanother episode of Business Talk
.
See you, but it really doeshelp the podcast reach more
(41:22):
people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
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