April 17, 2024 • 46 mins
Today’s guest is…The one and only Wave Wyld!!
Wave Wyld is TikTok Marketing & Trends Expert. She has helped thousands of creators and business owners grow their TikTok accounts with a “Content First” & “Community Approach” so that they can make more impact and profit.
This podcast is sponsored by: https://www.syllaby.io The ultimate AI tool for video marketing! Find topics, create scripts, create AI videos, edit, and schedule them directly to your social media profiles!
Connect with Wave:
Special offers:
https://www.wavewyld.com/tiktokmastery
https://www.wavewyld.com/short-form-videos
https://www.tiktok.com/@wavewyld
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https://www.linkedin.com/in/wavewyld
Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
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If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488
Embark on a journey through the bustling world of TikTok with me, Austin Armstrong, and the indomitable Wave Wild, where we unravel the intricacies of short-form video content and its monumental influence on sales and marketing. Discover the transformation from personal brand photography to TikTok trendsetting with Wave, whose expertise sheds light on the potency of viral appeal and brand establishment. Together, we tackle the challenges creators confront and the significance of staying alert to the ever-shifting sands of social media trends.
Venture deeper into the realm of TikTok as Wave and I dissect the art of trend analysis and content creation that hits the mark. Learn about the nuances of personal branding within the TikTok ethos, and how a simple catchphrase can carve out your unique space in the digital expanse. Equipped with tools like Creator Search Insights and a firm grasp on analytics, we share strategies that help creators keep their finger on the pulse of what's hot and what's not, ensuring they stay ahead in the game.
As we wrap up, the spotlight turns to the art of selling on TikTok without sounding like a sales pitch. Pinning videos with purpose, leveraging live streams, and navigating the once-taboo 'link in bio', we delve into creating marketing funnels that are as effective as they are seamless. Whether you're looking to build a following, enhance user interaction with tools like ManyChat, or simply looking for the next big content idea, this episode is your treasure map to TikTok triumph. Remember, your journey is ours, so reach out with your thoughts, feedback, and who you'd love to hear next on the show. Let's keep this entrepreneurial spirit thriving together!
Disclaimer: The above links to websites or tools mentioned in this episode are affiliate links. This means that if you sign up using that link, I will get
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
But I can look at it and see that that creator made
$7,000 from posting that videoin sales.
Like it is working.
People are buying, so I don'tthink it's going to slow down
anytime soon.
People are shopping, you know.
If you hate it, you know youjust got to suck it up.
It's a part of the app.
I guess there's not much youcan do about that.
But I think it's actuallyworking.
People are shopping.
Speaker 2 (00:21):
Welcome back to Business Talk, a short form
video marketing podcast.
I'm your host, austin Armstrong, and on this show I interview
the best content creators andentrepreneurs who have leveraged
short form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
so that you can get actionabletakeaways.
You can connect with me acrosssocial media at Socialty Pro.
(00:45):
Today's episode is sponsored bymy company, syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media
From finding trending topicsyour potential clients are
asking online to generating newvideo scripts, creating AI
videos with real clones, abuilt-in video editor and even
direct publishing to your socialmedia accounts.
(01:05):
Syllabi enables anybody tobecome a content creator.
You can get started today witha seven-day free trial in the
show notes.
Let's jump into today's episode.
Today's guest is the one andonly Wave Wild.
Wave Wild is a TikTok marketingand trends expert.
She has helped thousands ofcreators and business owners
(01:26):
grow their TikTok accounts witha content-first and community
approach so that they can makemore impact and profit.
With a background in personalbranding, wave launched a brand
on TikTok as the queen of trendalerts, which then started the
movement of trend alert stylevideos and has become a mainstay
(01:48):
within the social mediaindustry.
I know personally.
I've gotten so many trends fromher.
Wave has participated increator community programs with
TikTok and YouTube and regularlyappears in national media, top
rated podcasts and social mediasummits.
I am so excited to have herjoin today.
Wave, thank you so much.
(02:09):
I'm so pumped to learn from you.
Speaker 1 (02:11):
Thank you so much for having me.
I am so excited to talk toanother TikTok expert like
yourself.
That's so much fun when we getto have that kind of back and
forth and chat about all theinner workings of TikTok.
Speaker 2 (02:27):
Yeah, we're going to nerd out for everybody here a
little bit, get some actionabletakeaways.
So yeah, it was great.
We've been connected for acouple of years on TikTok.
I think we're a couple of OGsat this point, but they deleted
my account.
But that's a whole other thing.
I finally got to meet you atSocial Media Marketing World two
(02:50):
conferences ago, sat in on yoursession.
It was awesome, learned a lot,but I don't know a whole lot
about your backstory.
So what is kind of the Waveorigin story?
Speaker 1 (03:02):
Yeah, so before TikTok, before I started on
TikTok, I had a personal brandphotography business.
I had done photography manyyears on and off, but I was
focused on just creating contentfor female entrepreneurs and I
was doing video and photos and alot of those clients.
They also didn't know reallyhow to use the content.
(03:22):
It wasn't a lot of video backthen.
There was no Reels, there wasno TikTok, it was mostly photos.
But they didn't know really howto use the content.
It wasn't a lot of video backthen.
It was there was no reels,there was no TikTok, it was
mostly photos, but they didn'tknow what to post.
And so I was doing a little bitof the digital marketing,
personal brand coaching, allthat kind of stuff, along with
the photography biz.
And then I had an Instagramcoach friend who said you know,
you should really get on TikTok.
I think you'd like it there.
It's a lot of fun, it's so newand this was early 2020.
(03:46):
And so I thought, okay, I'llgive it a try.
I was kind of tired of the wholeInstagram aesthetic curative
vibes and I just fell in love.
I was like I just loved howcreative people were being, how
you could use music, all theeffects, all the things that you
could do.
I just fell in love with theapp, the culture of the app, and
I had a video go viral.
(04:06):
Well, back in the day I thoughtit was like meta viral Now,
like it was 100k views, butstill, you know, it got me
hooked.
That's what happens you goviral your first video and then
you're hooked on the app.
And so I started to just learneverything I could about TikTok
and I was talking about it withmy Instagram audience and so
(04:26):
many people were asking mequestions and then it was just
like light bulb moment.
You know, my friends was anInstagram coach and I was like I
could really help businessowners use this as another
social media marketing platform.
So I started a whole newaccount because the other one I
was posting on was just sorandom all kinds of random
topics and I just pivoted.
(04:47):
I did a huge pivot.
By that time we were a couplemonths into the pandemic.
Photography.
Stuff was slowing down and Iwas like I'm just going to do it
, I'm going to go all in andcompletely pivot, and that's how
it all started.
Speaker 2 (05:00):
I love that.
That's awesome.
I just love hearing where allof these greats come from
beforehand, right, because it'slike years and years of
experience to become that sortof overnight success story that
people don't necessarily see.
So I'm curious for yourphotography business and channel
were you doing video beforehand?
(05:20):
Were you doing any sort of like?
I mean short form video wasn'treally a thing prior to TikTok.
I mean, I guess you knowSnapchat's there and Pinterest
was around and Vine, but thathad died years earlier.
Were you doing any video or wasthis kind of your first foray?
I was doing some.
Speaker 1 (05:38):
Yeah, I was doing some video.
But the video we were kind ofdoing and I had this on my
photography website was like aone-minute video on your website
.
That was not quite like aspeaker reel or something, but,
you know, like a one-minute demothat kind of showcased
everything about you, yeah, sothat was kind of more what I was
doing.
Yeah, short-form video did notexist.
Speaker 2 (06:01):
Yeah, what was that first video that went viral?
For you, out of curiosity, yeah, that one.
Speaker 1 (06:08):
I talked about a Zoom hack in that video and I think
it was just so timely because itwas at the height of the
pandemic where everyone wasgoing to Zoom and I showed
people that there was a beautyfilter on Zoom.
Now they're like built intoevery kind of platform but yeah,
you know, a love me, a beautyfilter.
(06:30):
So, yeah, that's what.
That's what got me like ahundred K views.
Speaker 2 (06:34):
That's awesome and what was that?
So, had you ever had a video goviral like that before?
What was your so?
What was going through yourmind?
What was it?
What was that like?
Speaker 1 (06:44):
Uh well, you know, you know it's the dopamine right
and it gets you addicted.
So it was just crazy to thinkthat I could get that many
eyeballs kind of on my contentand it was a bit of a wake-up
moment about how crazy thiswhole app can be for a business
owner.
Obviously, I teach that youwant to go viral.
(07:05):
If you do want to go viral, ifthat's the goal, you don't have
to go viral to be successful.
But if you do want to go viral,you want to do that with
intention.
You don't want to go viral forthe wrong reasons.
I've seen that happen so manytimes and it just kind of
attracts the wrong people toyour account.
So, yeah, I mean I just I sawthis huge opportunity and also,
because of my personal brandingbackground, I saw how important
(07:29):
it was on TikTok to build apersonal brand to help you stand
out, cause it's all aboutstanding out right.
You need to stand out on thatfor you page to get attention
and that's kind of where youknow the trends came in and that
whole you know being the queenof trend alerts.
Speaker 2 (07:45):
Yeah, so I want to.
I want to dissect that a littlebit, because that's what you're
known for.
You've built this awesomepersonal brand around trends on
on TikTok.
What did, what were your?
So you created this new TikTokaccount for this.
What were those early days looklike?
What, what type of contentcreating and, ultimately, how
did it lead to these trend alertvideos?
Speaker 1 (08:08):
Yeah, well, at the time I think I had only seen
about maybe four or five otherpeople doing TikTok marketing
tips and a few people.
I saw, two people who weredoing announcing like trending
sounds and they were doing itvery much.
Like you know, use this soundto go viral.
And that just felt a littleicky to me because we all know
(08:29):
you don't just use a sound andgo viral.
If it was that easy, everyonewould be doing it.
So I didn't really like the waythat was positioned and I had
started to notice the trends.
As I scrolled on the For youpage, noticed like people kept
repeating, using a certain soundand kind of repeating an action
and but putting their own spinon it, and I was like, oh okay,
(08:50):
this is like what the TikTokculture is all about and I kind
of, over time, started noticingthat there's different styles
and types of trends and thenreally defining them and then
coming up with strategies on howto use them.
So that's kind of like how thetrend stuff started.
I started announcing them, Ofcourse, with my personal
branding background.
(09:11):
I really wanted to stand out,even though there was, like,
like I said, only four or fiveother people I had seen at that
time doing TikTok tips.
And so, you know, I started offlike with this cheesy I have it
right here dollar store crownthat I would wear, and I created
like a catchphrase and Iintroed all of my videos the
same way and to really make itnoticeable.
(09:33):
And then so I started gainingtraction on that, and then what
I realized was that essentiallywhat I'm doing is helping people
with content ideas and that issolving a huge problem for
people.
So essentially it's justproviding content ideas.
People like that, and I waslike, okay, I got to do more of
those people started calling mequeen.
I didn't really realize theslang back then and I was like,
(09:56):
okay, I'm gonna just, you know,become the queen of trend alerts
.
Speaker 2 (09:59):
I love that so much.
And, yeah, I'm thinking back onmy own TikTok journey a little
bit, because there's a lot ofpeople that like as like I was
doing my own thing in seo, butlike I was studying from amazing
people like you and kenya kellyand and rachel anderson uh, I'm
trying like ginger marketerjackson tips johnny blue eyes,
(10:20):
like these are.
These are like tiktok sort ofcoaches, coaches that I've
learned from.
It's so cool to see how earlyit was.
Out of curiosity, were thereany people that you were
watching and learning from aswell in those early days, like
four years ago now?
Speaker 1 (10:38):
I would say Rachel Peterson was a big one for sure,
Huge influence.
I love her.
There was a few others thataren't around anymore, but you
know, honestly, what I did themost of was I studied content,
and this is like when I told mystudents to do.
I would just go, instead ofeven using the for you page like
(11:01):
you can use the search tool,putting keywords and study
content in your niche.
So I would just watch videosvery mindfully.
You know how you just watchvideos and you're not really
paying attention to things.
It's kind of you know you'reconsuming just kind of very
passively.
So I would watch them verymindfully and I would notice the
videos, like what were theysaying in the beginning of that
(11:23):
video?
To get attention, what werethey doing?
What were people saying in thecomments?
Like how did they getengagement?
I would just seriously studycontent.
And then I kind of againnoticed that there were patterns
in things and I was like, okay,so this is how people are
creating content, Because backthen and it's so fascinating,
back then, in 2020, we didn'thave like the short form video
(11:45):
formats that I identify today.
There was just a lot ofdifferent things, and now we
have, like everyone knows what atalking head video is.
Now we have the character skits, which you know you leveraged.
I also helped a creator grow toa million followers with the
character skits, the mindset andmotivation account.
I call them character skits.
People have different names,but you know that's when you
play multiple one person playingmultiple characters in a video,
(12:08):
Like we have these formats now,which is so fascinating.
So I just kind of studiedcontent because, again,
essentially a lot of what I dois teach people how to create
content.
I could almost call myself acontent creation coach and
really what that is is learninghow to communicate a message
through short form video, andthat's what I love.
(12:30):
That's what I'm superpassionate about, because I
believe every video you postshould have a clear message.
It should have a clear purpose.
What are you trying tocommunicate?
How do you want to make peoplefeel?
What is the goal of this video?
All those things.
So that's really what I focuson.
Speaker 2 (12:45):
So, so good, I mean a hundred percent right Like you
gotta be intentional, you haveto have structure, you have to
study other people, sort of ifyou, if you fail to plan you,
you plan to fail, and this canjust, uh, you know, applying
some of these best practiceswill set you up for consistency
and success in the long run.
Now, if somebody wants to findtrends online besides just
(13:09):
following you of course you werekind of alluding to some of
this, but what are some waysthat people can find or notice
or analyze trends in the moment,so that they can kind of stay
on top of things?
Speaker 1 (13:23):
Yeah, absolutely.
There's a few features onTikTok that can help you.
But before I get into that,I'll say the most common way is
to just scroll your For you pageand find again identifying
patterns, looking for soundsthat are used.
So this is what a lot of peopledo they scroll on the For you
page.
If you see a new sound maybeyou haven't heard so much before
(13:45):
and I always say, like, if yousee someone perform an action
that doesn't seem but seems likeunusual, like maybe someone's
reaching out their hand orthey're turning around in a
certain way, then you kind ofknow oh, that's probably a trend
.
You can click on the littlerecord in the lower right and
then you can go see how manyvideos have been made using that
sound and look at the topvideos and see.
(14:07):
You know when were those videosposted?
So is it relatively new, is itkind of old or there's?
You know what type of creatorsare having success with it.
So that's the most common waypeople do it.
But TikTok has some coolfeatures.
I don't know if you've checkedout the new creator search
insights tool.
You can go in there and itshows you trending topics.
(14:28):
Yeah, so all you have to do toaccess that is, you actually in
your search, have to type increator search insights and a
little tab comes up and youclick on view.
You go in there.
It shows you trending topicsfor your niche.
It shows you, yeah, you canactually choose, like fashion,
sports, and it'll show youtrending topics.
That's one way.
Also, in your analytics, thefeatures on TikTok they change a
(14:50):
lot, you know that.
So maybe not everyone has them,but when you go into your
analytics it will show youtrending videos at the bottom
and it'll show you stuff likethat your followers have watched
.
That's another way that you canfind trends.
Of course, you have the TikTokviral playlist.
A lot of times those sounds areassociated with trends.
So there's lots of ways.
(15:10):
The TikTok creative center Ithink it's called lists,
trending hashtags, trendingsounds, different types of
trends.
So there's lots of ways to findthem.
Speaker 2 (15:21):
So good, I just learned something new.
So, uh, I, I were the the audiolisteners.
A good incentive to go watchthe video.
I'm going to quickly show this.
So uh, so, this is awesome.
I had no idea this existed.
Yes, when you uh search forliterally creator search
insights if you can see up hereas this top little widget there
(15:44):
and then you I guess, and it'srelated to your niche.
Speaker 1 (15:52):
It is like in saving the capabilities and the data
that it has.
So, yeah, it's related to yourniche, but you can also search
like what your followers aresearching for.
You can search like withinother niches.
It's just you can also put inkeywords, but this is really
again going to help you withcontent, ideas, keywords and
(16:12):
knowing what your targetaudience wants.
It's pretty powerful tool.
You're going to go nerd out onit now.
Speaker 2 (16:20):
I am 100% going to just block off an hour after
this call and just dive intothis.
Thank you for that.
That is awesome.
So, aside from well, I guessmore specifically TikTok as of
right now, maybe this week orover the last couple of weeks,
what are you seeing as sort ofsome of the top trends, or maybe
(16:42):
if you have any favorite trends?
Speaker 1 (16:44):
I have lots of favorite.
I'm always big on the POVtrends.
They are so popular, they'relike the lifeblood of TikTok.
They will never go away, asmuch as TikTok also wants
original content.
These POV trends are kind oflike, I say, the lifeblood.
They're so easy to create andthere's a whole bunch of those
going on right now.
But I also want to just andit's almost it's too hard to
(17:06):
almost describe all of them, butI want to mention photo
carousels.
Those are so hot.
I have been talking about thoselike in every workshop, every
speaking bank, about photocarousels since, I would say,
early January.
They've been really pushingthose.
I don't know if you've seen thenotifications come through the
app where they're encouragingyou to make photo carousels, but
they are really popular.
(17:26):
You know the cat cut templateshow popular those were, like
last year.
It's all about photo carouselsnow.
So they're really great becauseyou can use them for
educational content, you can usethem for storytelling.
But there's also a lot of photocarousel trends and that's like
when you have to use a soundand then set a number of photos
(17:48):
with that sound and then theyput text on screen.
That's like a part of the trend.
I think you know.
It's just really importantpeople understand that even
though it's called a photocarousel, it doesn't mean you
can just take your Instagramcarousels and repurpose that
back to TikTok, because you knowyour aesthetic Canva designed
photo carousels are not gonnahit.
They're just they're not gonnahit on TikTok when these photo
(18:11):
carousels are really just randomselfie style photos.
You know random photos in yourcamera roll that you always use
text on them.
That's usually a part of thetrend or educating or the
storytelling, but that's kind ofmore how they work on TikTok.
And again, I don't know if youjust heard about this, this was
just released a couple of daysago.
(18:31):
I think one reason why they'repushing them is because of this
new TikTok notes app.
Have you heard of the TikToknotes?
Speaker 2 (18:38):
I have?
Yeah, I did see.
I did hear a little bit aboutthis.
Is there any demo out yet?
I just read that there are.
Speaker 1 (18:47):
I don't think it's out yet.
I don't think it's out.
There's a website.
I think it's still indevelopment, but the I mean I
got the pop up notification andit's essentially going to take
your photo posts and put them onthe TikTok notes app, unless
you turn that setting off.
But they need content.
They need content for that app.
You know you're going to startan app.
(19:08):
You need to have some contentthere.
So maybe one reason why they'reencouraging people to make
photo posts and I just I kind oflike it because it's an easy
style of content to make.
You don't have to show up oncamera like all the time.
You can just grab a few randomphotos and post them up.
So I'm all for it.
I think it'll be reallyinteresting to see how it
(19:30):
competes with Instagram.
Speaker 2 (19:32):
Yeah, I love that.
I'm very interested.
They are so fast to innovate onTikTok and I think that's one
of their so fast when some ofthese other.
The trends move fast, theinnovation moves fast, the
features moves fast, much fasterthan Instagram, facebook,
youtube, linkedin.
Linkedin's just announcedthey're working on a short video
(19:54):
feed.
Oh, linkedin, linkedin's justannounced they're working on a
short video feed.
Oh yeah, what are you guys?
Four years too late.
Speaker 1 (19:58):
Yeah.
Speaker 2 (20:01):
So slow?
What about TikTok shop?
Out of curiosity, I've beenreally fascinated with it over
the last couple of months.
Have you dived much into this?
Are you working on TikTok shopwith any clients or anything?
Have you dived much into this?
Are you working on TikTok shopwith any clients or anything?
Have you?
Speaker 1 (20:14):
experimented.
Yeah, so here's the thing.
I'm fascinated with TikTok shoptoo.
However, I don't have itbecause I'm in Canada.
Tiktok shop's not in Canada,it's only in the UK, us and then
some Southeast Asia countries.
So I don't see what it's likeon the feed.
But I hear from creators whoabsolutely hate it on TikTok and
(20:36):
then I hear from creators wholove it.
But I think it's fascinatingbecause I just got access to
this TikTok analytics tool andyou can go in and see so much
data and I was kind of thinkingyou don't have access to it, I
don't see it Like people reallyhate it.
But then I went in and I waslike man, this is working.
Like there are companies makingmillions of dollars, there's
(21:00):
creators making 1000s of dollars.
It will show you all the dataof how many sales this creator
got, what the original video wasin TikTok shop, and I can look
at it and say and see that thatcreator made $7,000 from posting
that video in sales.
Like it is working, people arebuying.
So I don't think it's going toslow down anytime soon.
(21:20):
People are shopping.
You know, if you hate it, youknow you just got to suck it up.
It's a part of the app.
I guess there's not much youcan do about that, but I think
it's actually working.
People are shopping.
Speaker 2 (21:33):
Yeah, it's been pretty fascinating and my wife
even is a little annoyed at mebecause I don't know if there's
a specific criteria of how manyfollowers that you need to have.
But I have gotten so many freesamples of products and
exchanges for videos that I'mlike addicted to it.
Like I've got a foot massagerdown there, I've got a neck
massager in the bun, I've gotmushroom coffee.
(21:53):
I've got a neck massager in thebind, I've got mushroom coffee,
I've got sunflower seeds.
I've got all this stuff forfree.
It's like, yeah, I'll make avideo for your thing.
But I think they've really justnailed the interface there and
it almost has become sort of atrend.
I am seeing review videos ofproducts in my feed constantly
and maybe that's just my feed,uh, maybe that's a lot of people
(22:16):
, but I I am seeing so many ofthese products and a lot of
these videos are going viral forcreators that had no following
before.
They're just you know, they'rejust like these are the best
smack and sunflower seeds everand it gets, you know, 200 000
hearts on it and uh, and it's a,it's making them money, it's
making the shop money, the shopfunctionality.
(22:38):
You go into the individuallittle store.
I just think they nailed thatentire uh interface.
I hope canada gets it soonbecause it's a.
Speaker 1 (22:45):
It's really cool I hope so too.
I'm really interested to kindof see the back end of it and
and and see how how it all works.
But um, yeah, I was.
You know it's crazy to see whatpeople are buying too in this.
In the data I could see likethe number one product right now
is this oil pulling product.
You like swish, your swish oilmouth?
(23:06):
I'm like what?
How are people are buying this?
Speaker 2 (23:10):
like guru nanda or that's it.
Speaker 1 (23:13):
That's like the number one product on TikTok
shop.
Yeah, I see it every day.
And it's also fascinating tosee how much money the brands
are making, Like the makeupbrands and stuff.
They are crushing it.
Speaker 2 (23:25):
Absolutely yeah.
So if you're in the e-commercespace, y'all you got to
experiment with TikTok shopright now.
It is the easiest way to getinfluencers to post about your
content because it's likethey've they've unlocked
affiliate marketing for themasses, without sort of telling
people that it's just affiliatemarketing.
(23:46):
So, rather than doing branddeals with with influencers and
paying them thousands of dollarsand I say that as somebody that
does a lot of brand deals, butas a product owner and
e-commerce owner this is agolden opportunity right now to
blow up your product online,because they are pushing the
TikTok shop, they are pushingvideos that are reviewing your
(24:07):
individual products andeverybody's making money, so
everybody's happy with it.
It's awesome.
Yeah, pivoting to off TikToktrends.
What are sort of your takes onthat?
Because I still think trendsstart on TikTok and then two
weeks later they'll hitInstagram reels.
What are your thoughts onassessing trends on the other
(24:32):
platforms YouTube Shorts,assessing trends on the other
platforms YouTube Shorts, maybeFacebook Reels, instagram Reels
and then also repurposingstrategies as well?
Does it make sense to repurposeyour TikTok trend videos over
to Instagram Reels?
Should you wait?
What's your expertise there?
Speaker 1 (24:49):
Oh, I get this question all the time, yeah, so
first of all, I want to say thatthere is a little bit of a
different culture on all theplatforms, so some of the trends
will translate to Instagram,but not all of them, and some of
them take a bit more time andsome of them hit immediately,
Like there's one going on rightnow that's just came over so
fast.
(25:09):
That one like oh my God, don'ttell me how I did it, or I did
it and it was hard.
That one, you know, youprobably heard it.
That's not the exact line.
It was stuck in my head fordays and now I can't think of it
, but some of them translatereally fast.
So, when it comes torepurposing, you can definitely
experiment and try it.
(25:30):
It's kind of like you alreadymade that content, like why not?
So most people do.
However, I will just say itdoesn't work for everyone.
I have students who can't getany traction on TikTok with
their videos and then they arerushing it on Instagram.
I also have people who are onInstagram who just can't get any
.
You know, reposting the TikTokcan't get any traction.
(25:52):
And I also have people goingTikTok.
You know, reposting the TikTokcan't get any traction and I
also people going TikTok youknow to Instagram who it's just
flopping all the time.
They're different algorithms,different audiences.
Sometimes it works, sometimesit doesn't.
You have to experiment and soyou know.
Hopefully it kind of works foryou.
As for YouTube Shorts, I wouldsay the culture there hasn't
quite developed Like when Reelscame out.
(26:14):
It was pretty much a copy ofTikTok, but I found over the
past few years it's reallydeveloped its own culture.
There's a lot of the differenttrends there than there are on
TikTok Right now.
Shorts is still very much acopy of TikTok Most people
repurpose.
One reason is that they'rein-app video Editor and stuff is
just not as robust as TikTok orReels.
(26:35):
But they are trying.
They are trying so hard.
They are introducing, you know,shorts-only trends.
They're working with a lot ofthe musicians and artists to
create these trends.
A lot of them are dance trends,so I feel like it's a little
bit like TikTok 2020.
But I think a lot of the Shortsaudience use a little bit
(26:56):
younger as well, so they do havesome Shorts specific trends.
However, most of the TikToktrends, especially those POV
ones, will translate to Shorts.
Speaker 2 (27:07):
Yeah, I totally agree with you.
Really, just thinking about it,and it's interesting because
YouTube Shorts was sort of thefirst to market after TikTok.
After TikTok was banned inIndia, youtube was like hold my
beer and rolled Shorts out, andthen Instagram Reels followed
and whatnot.
But I completely agree thatTikTok has its own vibe and
(27:29):
culture.
Instagram Reels has its ownvibe and culture.
Now YouTube Longform has itsown vibe and culture.
Instagram reels has its ownvibe and culture.
Now youtube long form has itsown vibe and culture.
But youtube shorts, I think theythey are floundering there a
little bit.
I don't get that sort of thatsense of it.
Not for lack of trying.
Like there's um, they they havefor larger youtube shorts
creators.
(27:49):
They have uh, uh, like ayoutube actually has, like has a
shorts group where they havelive meetings and feedback and
speakers come in.
I've attended a bunch.
Kenya Kelly, who's been on theshow I know, attends all the
time and she gets gifts fromthem and cool stuff.
She goes all in.
What do you think it would takefor YouTube to sort of develop
(28:14):
their own shorts culture?
Speaker 1 (28:16):
So I think one of the problems with you know the
longer form creators is they do.
They know long form so well.
They don't.
They just don't get short formand you know, being in the
shorts program, they are pushingthese trends.
I've seen it a few times.
I've participated in their like30 day challenges.
A lot of the long-form creatorsdon't want to do trends.
(28:39):
They're not into that trendingstyle of content, especially in
certain niches like video gamers, like young guys who are
streamers and stuff.
They don't get the trends, theydon't want to do them.
So I think that's kind of onelimitation.
That's kind of holding peopleback.
I'd be curious to see over timeif it does kind of create its
(28:59):
own culture.
Again, I think you know theyneed to work on some of their
features.
They have copied some fromTikTok, like the duet and the
stitch feature, although I stilldon't see a lot of people using
them within the app.
They're still just doing thosekinds of things in TikTok and
then reposting it.
So really encouraging gettingcreators on board to use more of
(29:23):
those features and we'll see ifthere's some sort of culture
develops.
Speaker 2 (29:27):
Yeah, it'll be interesting.
I like what they've done withthe sort of related video
feature, so a short can tie intoa long or you can add it to
another short.
It's great for podcasters.
I think it's a little clunkythough.
It's like not the easy to like,click on it just looks like a
text box and it doesn't reallytranslate that well to be like
(29:48):
in my experience.
But we'll see it's going to beinteresting.
So to pivot sort of now over tothe business side, because I
want to give some people somereally tactical, actionable
advice, because it's great to goviral, it's nice, but going
viral doesn't always necessarilymean that it's going to
(30:08):
translate into leads and salesfor your business.
So let's start with yourbusiness.
So how has TikTok and shortform content in general impacted
your financial status, impactedyour business?
Speaker 1 (30:19):
Yeah, well, it created a business to start with
.
I didn't have a business beforeit, so that's kind of how it's
impacted me.
I've been able to create abusiness helping people
communicate a message throughshort form in a way that you
know that's what my mission isall about Helping them get more,
(30:39):
amplify their message so morepeople can see them, get more
visible so that they can havetheir message heard, and grow
their business, impact theirlives and all that kind of stuff
.
So I don't know if that's whatyou're looking for, but that's
the gist of you know it createda business for me.
I had no business before shortform content and now I just
(31:01):
teach how to make short form.
Speaker 2 (31:03):
That's awesome to hear and so, if you feel
comfortable sharing, what isyour funnel look like so you
create all of this content sortof?
What does that look like?
Is it link in bio to an opt-into email drip sequence to slide
into the DMs to coaching call?
What does your funnel look likethat's actually working for you
(31:27):
?
Speaker 1 (31:28):
You pretty much just explained it.
It's pretty simple.
It's a pretty simple marketingfunnel.
Find it.
It's pretty simple.
It's a pretty simple marketingfunnel, you know, um, what I I
pretty much do, what I teach mystudents, is to make content at
all three parts of the funnel.
So at the top of the funnel,you know you want to get more
awareness, so there's differenttypes of content you want to
make for that.
That can be trending content.
(31:49):
Um, there, you know, I haveother strategies called
attraction posting, um, whereyour really goal is to get
visible.
It's all about brand awarenessand convert them to followers.
And then, of course, you wantto make content at the middle of
the funnel, so that might beeducational content, content
that connects with people,inspires people, all that kind
(32:09):
of behind the scenes content.
Some of that can be top of thefunnel too.
You can mix it up a little bit,but really focusing on
nurturing, creating thatcommunity.
And then content at the bottomof the funnel that you know puts
your offers out there andencourages people to take action
and purchase.
But yeah, that's pretty much myfunnel, that's the way I create
content, try to, you know, atall three stages and then drive
(32:32):
traffic to the link in bio.
Of course, I have my leadmagnets, a few different
freebies, um, and then they.
It's like a uh, I have like afive email sequence.
I don't I'm not a big fan ofreally really long email
sequences, like 10 emails in aweek kind of thing, um, so I
(32:53):
don't have a super long one andI'm all about giving lots of
value over delivering.
And then I have low ticketoffers, you know, mid ticket
offers and higher ticket offers.
Really just, you know, movingpeople through the funnel.
That's the way I was taughtwhen I did, you know, digital
marketing courses online back inthe day when I had my
photography business, and Istill pretty much do the same
(33:15):
thing now.
Speaker 2 (33:16):
Yeah, so good, you've got that funnel into the the
value ladder, uh, as I've heardit called.
Speaker 1 (33:22):
You know, low ticket, medium ticket, high ticket
offer, uh, they all shouldn'tyeah, I'm sorry, I'm trying, you
know, know that the DM culturedoesn't exist on TikTok, but I'm
trying to get people into myDMs.
I'm telling people to DM me.
I don't know if you've seenthis update, but my TikTok
(33:43):
stories have changed and there'sa direct message prompt.
There's no comments or anything.
It looks like Instagram stories.
So it says send DM.
So I try to get people to sendme a DM.
When I do TikTok stories and getpeople into my DMs, you know
it's not as robust as Instagram.
So there's a whole DM strategyon Instagram and right now I
would say Instagram is all about, like the DM, you know,
(34:07):
automated marketing and all thatkind of stuff and they shy away
from link and buyout, whereason TikTok, like we, that's
really all we have is theLinkedIn bio to drive traffic.
But I'm trying, with the DMs,getting people to my DMs and
then you know being able to say,like you know, I'd click the
third link in my bio.
You know you can't sendclickable links, which really
(34:27):
sucks, but sometimes I reallytry to make all my URLs really
easy to type.
It's always like wavewildcomslash like one or two words.
So you know, because you can'tclick on them, hopefully people
will copy and paste it or typeit out type of thing.
But I'm trying to get that DMculture kind of going.
I really hope TikTok goes inthat direction.
(34:49):
There was talk about that maybelast year I heard buzz about
TikTok, you know, making the DMsa little bit more robust.
I think maybe safety andprivacy concerns are kind of
holding it back.
Speaker 2 (35:01):
Yeah, I agree.
Like I'm thinking back, likethe DMs were good like three,
four years ago, and then therewas a lot of action going on in
the DMs and then they sort ofgot rid of it.
I'm trying to remember thetimeline.
They sort of got rid of it andthen they brought it back months
(35:23):
later.
Oh, they disabled people thatyou were not friends with from
DMing and so that sucked.
But they brought it back, butit was a level deeper.
So it's message requests and Idon't know about you, but most
of my message requests are justspam.
Most of I want to heareverything, but I do get a lot
(35:46):
of spam, um same as instagram Iget a lot of spam.
Speaker 1 (36:02):
I will say the amount of, like sugar daddy messages,
um, I get those every day andreally those are big hat on
tiktok, wow, but like every dayI could, yeah, um, and then I
don't think I even check thefiltered, like those don't even
get into filtered right, there'slike two levels and then the
filtered ones.
I don't really check too much.
(36:23):
It's a lot of spam.
So if you are, I do recommendkeeping your DMs open, but just
know that you're going to getspammed.
As a business owner, you reallyshould, because I have gotten
leads, I have had conversationsfrom the DMs.
Speaker 2 (36:38):
Yeah, yeah, I totally agree.
I'm the same way.
I got to get better at checkingthe requests in there, but yeah
, it's just so much spam inthere.
So for the business owner thatwants to build out some of these
funnels and build out this sortof content silo, what advice
would you give Like how much topof funnel, how much conversion
(37:00):
building, trust and rapportcontent, how much call to action
oriented content?
And then on the backend, likesetting up a link in bio or a
freebie, like, what advice wouldyou have for somebody that's
just sort of getting started?
What are some actionabletakeaways that can set them in
the right direction?
Speaker 1 (37:18):
Well, I think the first thing you need to do is be
really clear on your goals,what it is that you're trying to
do on TikTok.
So, of course, all of us, asbusiness owners, we do want to
make money.
That's what keeps us inbusiness.
However, you have to remember,on TikTok you got to be a little
bit more subtle about selling.
I find that through videos, Ifind selling comes a lot easier
(37:41):
through live streaming.
I also encourage sellingthrough TikTok stories because
those are primarily shown toyour followers.
Not a lot of non-followers seethem.
I've done studies on this.
It's generally about like 80%followers see your stories, so
that's a warm audience, peoplewho know you, so you can use
them.
I've done studies on this.
It's generally about like 80%followers see your stories, so
that's a warm audience, peoplewho know you, so you can use
(38:01):
them.
I don't know if you're usingTikTok stories at all, so you
can use those more for storiesand sorry, for selling and take
advantage of the pinned videofeatures.
That's where you know whenpeople come to check out your
profile, they see those videos,three videos pinned to the top
of the page.
Use those to profile, like whoyou are, what you do, your offer
.
You know your lead magnet.
(38:23):
I'm really really big on listbuilding, so you definitely need
to create content.
I just did a training on thatin my membership, on how to use
TikTok to list build withspecific video formulas and
whatnot.
You've got to be.
You know, it's all aboutbuilding your list.
You got to be promoting thatlead magnet or whatever it is
that you're doing, to build yourlist on a regular basis.
(38:45):
Pin one of those videos maybe,mention it in your bio, get
people to click, go to your linkin bio.
You know, and I mean, let'stalk about the whole link in bio
thing for a second.
That was really suppressedlanguage.
I get a lot of questions aboutthis.
I'd say like a year ago, butnow I'm seeing people say link
and bio all the time and I'mseeing it in comments and it
(39:05):
doesn't seem to be so much of anissue, so you don't have to
worry about that.
Um, I feel like I'm rambling ona little bit.
I don't know if I answered yourquestion all the way.
Speaker 2 (39:14):
No, I know that was me.
Speaker 1 (39:16):
And, but yeah, as far as, like I think one thing I
always stress with my studentsand a mistake I see is that when
you're making content, you wantto think about the five W's
that we learn in school, likewhat, who, where, when, why,
(39:36):
those kinds of things.
And then you don't have to.
You can sometimes make contenton the how, but remember, people
are going to pay you for thehow and for support.
So I try to focus more on, likethe what and the why.
Why is this important?
What is it?
Who is it for?
When should you do these things?
That is going to be very highlyeducational content.
(39:58):
So think about that when you'remaking these bite-sized videos.
And so, because everything thatyou're doing that's educational
should lead to your offersright, it doesn't make sense to
make educational content thathas nothing to do with how you
help people, so keep that inmind.
Speaker 2 (40:13):
Such valuable advice there.
I was just kind of laughing inmy head when you were talking
about the link in bio thing.
I had actually made a t-shirtthat said click my link in bio,
and so I would just point at theshirt.
Speaker 1 (40:26):
That's a good idea.
I saw some people doing that onthe live stream as well.
I'm still kind of weary of itand I have a habit of saying
something else, like check myprofile or I've been using, I've
switched over to Stan store.
So I just say Stan store, causeit's so, it's such a common
link and bio tool, or we'llleave it, say your link tree,
but yeah, it's.
(40:47):
Yeah, I mean that's all we haveto drive traffic.
Speaker 2 (40:52):
Until I hope that one day they they enable some sort
of automation like ManyChat onInstagram and Facebook.
Oh my God, that would beamazing.
Yes, in the comments, and I'llDM you.
Handles the rest of it.
Speaker 1 (41:06):
Yeah, although those kind of videos on Instagram, I'm
starting to get a bit annoying.
Speaker 2 (41:13):
I do a lot of them.
I get it, it is, it's stillworking, it's working.
That's them.
I get it, it is, it's stillworking, it's working.
Speaker 1 (41:20):
That's why everyone's doing it.
Speaker 2 (41:22):
Yeah, I agree.
Yeah, I think we are somewhat.
I go back and forth on that,right, because we're sort of in
(41:43):
an echo chamber as contentcreators and digital marketers
that are in the know and wefollow other content creators,
so we see a lot of it right, butI always try to think about the
end user as well.
Do they see everything that wesee?
Do they know everything that weknow?
Is it as annoying to them as itmight be to us?
And so that's where I go.
I go back and forth on that,just personally.
Speaker 1 (41:59):
It's very you know what.
You have a very valid point.
It's very true.
They probably don't notice.
It's just that we're marketersand we see all these little
things.
We know what they're doing andlots of marketers watch other
marketers to see what theirfunnels are like or what they're
doing, because everyone wantsto know what's working and that
sort of stuff.
So it is a very valid point.
Speaker 2 (42:19):
Well, let's talk about your membership a little
bit here, because you have aTikTok mastery membership.
You're just kind of alluding towhat's going on in there.
So who is that for?
What's all in there?
What's the value that peoplecan get from that?
Speaker 1 (42:30):
Yeah, so that's a monthly membership for business
owners and creators, whetheryou're a beginner or an
experienced creator who wants togrow on TikTok and make money.
So within that membership youget my trend report, which goes
out by email, and that is 50trends per week.
It's a little bit insanebecause it covers I cover TikTok
(42:51):
, instagram shorts, and then Ialso put content, ideas and
hooks in there.
And then there's a monthlymasterclass, which are very high
action.
I just did the one on listbuilding.
We have a community, I docoaching audits and all of that
is for like $19 a month, whichis crazy.
I made it a no-brainer.
The idea is that you don't needto buy, spend a couple hundred
(43:12):
bucks or a thousand bucks on acourse, it's all in there.
Speaker 2 (43:16):
So good, so much value.
50 trends a week, that'samazing.
If it's a machine, that'sincredible.
And the links of that will bein the show notes.
Everybody, Definitely.
I have learned so much fromWave.
I highly suggest if you'reinterested in growing on TikTok,
growing with short form checkthat out.
It's going to be awesome.
Wave sort of last question here, I guess.
(43:38):
Whether it be for fun or foreducation, who are some of your
personal favorite contentcreators right now?
Speaker 1 (43:46):
Oh, that is so hard to answer that I will have to
say I watch Paris Hilton.
I don't watch a lot ofcelebrities.
I love Paris Hilton because theevolution of her personal brand
is fascinating.
Like she has had a majorcomeback in the last few years
and now that she's got babiesit's just so interesting to see
(44:07):
her grow and you don't know howshe did it.
Through storytelling.
She got vulnerable and sheshared a lot of stuff that went
on in her childhood that wasvery traumatic, very relatable.
So her she is like crushing itand killing it.
Who else would I say I follow?
A few cat accounts Make mereally laugh.
I love cats.
I'm a fan of Meredith Lynchjust for, like her hot takes on
(44:31):
pop culture.
She, I think, is a journalist.
I love Sinead Bovel for ai news.
Um, who else?
Uh, hayley bailey is like oneof these you know famous tiktok
creators, but I think she's justsuper talented content creator.
The way she makes her videos,um, all the things she does, all
her like watching her docollaborations.
(44:52):
She makes me laugh a lot too, Ithink.
I think she's super talented.
Yeah, that's trying to think.
Who else?
I don't know how you say hername Lenita Yelena Dong.
Maybe you don't know who I'mtalking about.
She does comedy well.
Her skits are so funny.
There's just so there's so manytalented people on TikTok, yeah
(45:14):
many talented people on TikTok.
Speaker 2 (45:20):
Yeah, that's awesome Wave.
This was so great.
Just a TikTok masterclass here,a short form masterclass,
across all things.
I'm probably going to listenback to this episode a couple of
times to continue learning fromyou.
If people want to get in touchwith you, they want to follow
you, to stay up to date ontrends and whatnot, what's the
best way that somebody can getahold of you?
Speaker 1 (45:35):
Yeah, so you can follow me on social media.
It's just my name at wave wild.
You can slide into those DM andyou could check out my website,
wave wildcom.
Speaker 2 (45:43):
Perfect.
Thank you so much.
I will again have all of thelinks in the show notes of this
episode.
Thank you so much, everybody,for listening to another episode
of business talk.
If you learn something fromthis podcast, please do me a
favor.
Leave us a five-star review oniTunes.
It allows us to help andinspire more business owners,
entrepreneurs and contentcreators.
(46:04):
See you next time, friends.
Thank you for listening toanother episode of Business Talk
.
If you feel like you're readyto get started on TikTok, I have
a completely free TikTokchecklist that you can find in
the show notes and descriptionof this episode.
If you found this episodeinspiring, consider leaving us a
five-star review on iTunes oryour favorite podcast listening
(46:25):
platform.
I know that's a lot to ask ofyou, but it really does help the
podcast reach more people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
Until next time.
But I can look at it and see that that creator made
$7,000 from posting that videoin sales.
Like it is working.
People are buying, so I don'tthink it's going to slow down
anytime soon.
People are shopping, you know.
If you hate it, you know youjust got to suck it up.
It's a part of the app.
I guess there's not much youcan do about that.
But I think it's actuallyworking.
People are shopping.
Speaker 2 (00:21):
Welcome back to Business Talk, a short form
video marketing podcast.
I'm your host, austin Armstrong, and on this show I interview
the best content creators andentrepreneurs who have leveraged
short form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
so that you can get actionabletakeaways.
You can connect with me acrosssocial media at Socialty Pro.
(00:45):
Today's episode is sponsored bymy company, syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media
From finding trending topicsyour potential clients are
asking online to generating newvideo scripts, creating AI
videos with real clones, abuilt-in video editor and even
direct publishing to your socialmedia accounts.
(01:05):
Syllabi enables anybody tobecome a content creator.
You can get started today witha seven-day free trial in the
show notes.
Let's jump into today's episode.
Today's guest is the one andonly Wave Wild.
Wave Wild is a TikTok marketingand trends expert.
She has helped thousands ofcreators and business owners
(01:26):
grow their TikTok accounts witha content-first and community
approach so that they can makemore impact and profit.
With a background in personalbranding, wave launched a brand
on TikTok as the queen of trendalerts, which then started the
movement of trend alert stylevideos and has become a mainstay
(01:48):
within the social mediaindustry.
I know personally.
I've gotten so many trends fromher.
Wave has participated increator community programs with
TikTok and YouTube and regularlyappears in national media, top
rated podcasts and social mediasummits.
I am so excited to have herjoin today.
Wave, thank you so much.
(02:09):
I'm so pumped to learn from you.
Speaker 1 (02:11):
Thank you so much for having me.
I am so excited to talk toanother TikTok expert like
yourself.
That's so much fun when we getto have that kind of back and
forth and chat about all theinner workings of TikTok.
Speaker 2 (02:27):
Yeah, we're going to nerd out for everybody here a
little bit, get some actionabletakeaways.
So yeah, it was great.
We've been connected for acouple of years on TikTok.
I think we're a couple of OGsat this point, but they deleted
my account.
But that's a whole other thing.
I finally got to meet you atSocial Media Marketing World two
(02:50):
conferences ago, sat in on yoursession.
It was awesome, learned a lot,but I don't know a whole lot
about your backstory.
So what is kind of the Waveorigin story?
Speaker 1 (03:02):
Yeah, so before TikTok, before I started on
TikTok, I had a personal brandphotography business.
I had done photography manyyears on and off, but I was
focused on just creating contentfor female entrepreneurs and I
was doing video and photos and alot of those clients.
They also didn't know reallyhow to use the content.
(03:22):
It wasn't a lot of video backthen.
There was no Reels, there wasno TikTok, it was mostly photos.
But they didn't know really howto use the content.
It wasn't a lot of video backthen.
It was there was no reels,there was no TikTok, it was
mostly photos, but they didn'tknow what to post.
And so I was doing a little bitof the digital marketing,
personal brand coaching, allthat kind of stuff, along with
the photography biz.
And then I had an Instagramcoach friend who said you know,
you should really get on TikTok.
I think you'd like it there.
It's a lot of fun, it's so newand this was early 2020.
(03:46):
And so I thought, okay, I'llgive it a try.
I was kind of tired of the wholeInstagram aesthetic curative
vibes and I just fell in love.
I was like I just loved howcreative people were being, how
you could use music, all theeffects, all the things that you
could do.
I just fell in love with theapp, the culture of the app, and
I had a video go viral.
(04:06):
Well, back in the day I thoughtit was like meta viral Now,
like it was 100k views, butstill, you know, it got me
hooked.
That's what happens you goviral your first video and then
you're hooked on the app.
And so I started to just learneverything I could about TikTok
and I was talking about it withmy Instagram audience and so
(04:26):
many people were asking mequestions and then it was just
like light bulb moment.
You know, my friends was anInstagram coach and I was like I
could really help businessowners use this as another
social media marketing platform.
So I started a whole newaccount because the other one I
was posting on was just sorandom all kinds of random
topics and I just pivoted.
(04:47):
I did a huge pivot.
By that time we were a couplemonths into the pandemic.
Photography.
Stuff was slowing down and Iwas like I'm just going to do it
, I'm going to go all in andcompletely pivot, and that's how
it all started.
Speaker 2 (05:00):
I love that.
That's awesome.
I just love hearing where allof these greats come from
beforehand, right, because it'slike years and years of
experience to become that sortof overnight success story that
people don't necessarily see.
So I'm curious for yourphotography business and channel
were you doing video beforehand?
(05:20):
Were you doing any sort of like?
I mean short form video wasn'treally a thing prior to TikTok.
I mean, I guess you knowSnapchat's there and Pinterest
was around and Vine, but thathad died years earlier.
Were you doing any video or wasthis kind of your first foray?
I was doing some.
Speaker 1 (05:38):
Yeah, I was doing some video.
But the video we were kind ofdoing and I had this on my
photography website was like aone-minute video on your website
.
That was not quite like aspeaker reel or something, but,
you know, like a one-minute demothat kind of showcased
everything about you, yeah, sothat was kind of more what I was
doing.
Yeah, short-form video did notexist.
Speaker 2 (06:01):
Yeah, what was that first video that went viral?
For you, out of curiosity, yeah, that one.
Speaker 1 (06:08):
I talked about a Zoom hack in that video and I think
it was just so timely because itwas at the height of the
pandemic where everyone wasgoing to Zoom and I showed
people that there was a beautyfilter on Zoom.
Now they're like built intoevery kind of platform but yeah,
you know, a love me, a beautyfilter.
(06:30):
So, yeah, that's what.
That's what got me like ahundred K views.
Speaker 2 (06:34):
That's awesome and what was that?
So, had you ever had a video goviral like that before?
What was your so?
What was going through yourmind?
What was it?
What was that like?
Speaker 1 (06:44):
Uh well, you know, you know it's the dopamine right
and it gets you addicted.
So it was just crazy to thinkthat I could get that many
eyeballs kind of on my contentand it was a bit of a wake-up
moment about how crazy thiswhole app can be for a business
owner.
Obviously, I teach that youwant to go viral.
(07:05):
If you do want to go viral, ifthat's the goal, you don't have
to go viral to be successful.
But if you do want to go viral,you want to do that with
intention.
You don't want to go viral forthe wrong reasons.
I've seen that happen so manytimes and it just kind of
attracts the wrong people toyour account.
So, yeah, I mean I just I sawthis huge opportunity and also,
because of my personal brandingbackground, I saw how important
(07:29):
it was on TikTok to build apersonal brand to help you stand
out, cause it's all aboutstanding out right.
You need to stand out on thatfor you page to get attention
and that's kind of where youknow the trends came in and that
whole you know being the queenof trend alerts.
Speaker 2 (07:45):
Yeah, so I want to.
I want to dissect that a littlebit, because that's what you're
known for.
You've built this awesomepersonal brand around trends on
on TikTok.
What did, what were your?
So you created this new TikTokaccount for this.
What were those early days looklike?
What, what type of contentcreating and, ultimately, how
did it lead to these trend alertvideos?
Speaker 1 (08:08):
Yeah, well, at the time I think I had only seen
about maybe four or five otherpeople doing TikTok marketing
tips and a few people.
I saw, two people who weredoing announcing like trending
sounds and they were doing itvery much.
Like you know, use this soundto go viral.
And that just felt a littleicky to me because we all know
(08:29):
you don't just use a sound andgo viral.
If it was that easy, everyonewould be doing it.
So I didn't really like the waythat was positioned and I had
started to notice the trends.
As I scrolled on the For youpage, noticed like people kept
repeating, using a certain soundand kind of repeating an action
and but putting their own spinon it, and I was like, oh okay,
(08:50):
this is like what the TikTokculture is all about and I kind
of, over time, started noticingthat there's different styles
and types of trends and thenreally defining them and then
coming up with strategies on howto use them.
So that's kind of like how thetrend stuff started.
I started announcing them, Ofcourse, with my personal
branding background.
(09:11):
I really wanted to stand out,even though there was, like,
like I said, only four or fiveother people I had seen at that
time doing TikTok tips.
And so, you know, I started offlike with this cheesy I have it
right here dollar store crownthat I would wear, and I created
like a catchphrase and Iintroed all of my videos the
same way and to really make itnoticeable.
(09:33):
And then so I started gainingtraction on that, and then what
I realized was that essentiallywhat I'm doing is helping people
with content ideas and that issolving a huge problem for
people.
So essentially it's justproviding content ideas.
People like that, and I waslike, okay, I got to do more of
those people started calling mequeen.
I didn't really realize theslang back then and I was like,
(09:56):
okay, I'm gonna just, you know,become the queen of trend alerts
.
Speaker 2 (09:59):
I love that so much.
And, yeah, I'm thinking back onmy own TikTok journey a little
bit, because there's a lot ofpeople that like as like I was
doing my own thing in seo, butlike I was studying from amazing
people like you and kenya kellyand and rachel anderson uh, I'm
trying like ginger marketerjackson tips johnny blue eyes,
(10:20):
like these are.
These are like tiktok sort ofcoaches, coaches that I've
learned from.
It's so cool to see how earlyit was.
Out of curiosity, were thereany people that you were
watching and learning from aswell in those early days, like
four years ago now?
Speaker 1 (10:38):
I would say Rachel Peterson was a big one for sure,
Huge influence.
I love her.
There was a few others thataren't around anymore, but you
know, honestly, what I did themost of was I studied content,
and this is like when I told mystudents to do.
I would just go, instead ofeven using the for you page like
(11:01):
you can use the search tool,putting keywords and study
content in your niche.
So I would just watch videosvery mindfully.
You know how you just watchvideos and you're not really
paying attention to things.
It's kind of you know you'reconsuming just kind of very
passively.
So I would watch them verymindfully and I would notice the
videos, like what were theysaying in the beginning of that
(11:23):
video?
To get attention, what werethey doing?
What were people saying in thecomments?
Like how did they getengagement?
I would just seriously studycontent.
And then I kind of againnoticed that there were patterns
in things and I was like, okay,so this is how people are
creating content, Because backthen and it's so fascinating,
back then, in 2020, we didn'thave like the short form video
(11:45):
formats that I identify today.
There was just a lot ofdifferent things, and now we
have, like everyone knows what atalking head video is.
Now we have the character skits, which you know you leveraged.
I also helped a creator grow toa million followers with the
character skits, the mindset andmotivation account.
I call them character skits.
People have different names,but you know that's when you
play multiple one person playingmultiple characters in a video,
(12:08):
Like we have these formats now,which is so fascinating.
So I just kind of studiedcontent because, again,
essentially a lot of what I dois teach people how to create
content.
I could almost call myself acontent creation coach and
really what that is is learninghow to communicate a message
through short form video, andthat's what I love.
(12:30):
That's what I'm superpassionate about, because I
believe every video you postshould have a clear message.
It should have a clear purpose.
What are you trying tocommunicate?
How do you want to make peoplefeel?
What is the goal of this video?
All those things.
So that's really what I focuson.
Speaker 2 (12:45):
So, so good, I mean a hundred percent right Like you
gotta be intentional, you haveto have structure, you have to
study other people, sort of ifyou, if you fail to plan you,
you plan to fail, and this canjust, uh, you know, applying
some of these best practiceswill set you up for consistency
and success in the long run.
Now, if somebody wants to findtrends online besides just
(13:09):
following you of course you werekind of alluding to some of
this, but what are some waysthat people can find or notice
or analyze trends in the moment,so that they can kind of stay
on top of things?
Speaker 1 (13:23):
Yeah, absolutely.
There's a few features onTikTok that can help you.
But before I get into that,I'll say the most common way is
to just scroll your For you pageand find again identifying
patterns, looking for soundsthat are used.
So this is what a lot of peopledo they scroll on the For you
page.
If you see a new sound maybeyou haven't heard so much before
(13:45):
and I always say, like, if yousee someone perform an action
that doesn't seem but seems likeunusual, like maybe someone's
reaching out their hand orthey're turning around in a
certain way, then you kind ofknow oh, that's probably a trend
.
You can click on the littlerecord in the lower right and
then you can go see how manyvideos have been made using that
sound and look at the topvideos and see.
(14:07):
You know when were those videosposted?
So is it relatively new, is itkind of old or there's?
You know what type of creatorsare having success with it.
So that's the most common waypeople do it.
But TikTok has some coolfeatures.
I don't know if you've checkedout the new creator search
insights tool.
You can go in there and itshows you trending topics.
(14:28):
Yeah, so all you have to do toaccess that is, you actually in
your search, have to type increator search insights and a
little tab comes up and youclick on view.
You go in there.
It shows you trending topicsfor your niche.
It shows you, yeah, you canactually choose, like fashion,
sports, and it'll show youtrending topics.
That's one way.
Also, in your analytics, thefeatures on TikTok they change a
(14:50):
lot, you know that.
So maybe not everyone has them,but when you go into your
analytics it will show youtrending videos at the bottom
and it'll show you stuff likethat your followers have watched
.
That's another way that you canfind trends.
Of course, you have the TikTokviral playlist.
A lot of times those sounds areassociated with trends.
So there's lots of ways.
(15:10):
The TikTok creative center Ithink it's called lists,
trending hashtags, trendingsounds, different types of
trends.
So there's lots of ways to findthem.
Speaker 2 (15:21):
So good, I just learned something new.
So, uh, I, I were the the audiolisteners.
A good incentive to go watchthe video.
I'm going to quickly show this.
So uh, so, this is awesome.
I had no idea this existed.
Yes, when you uh search forliterally creator search
insights if you can see up hereas this top little widget there
(15:44):
and then you I guess, and it'srelated to your niche.
Speaker 1 (15:52):
It is like in saving the capabilities and the data
that it has.
So, yeah, it's related to yourniche, but you can also search
like what your followers aresearching for.
You can search like withinother niches.
It's just you can also put inkeywords, but this is really
again going to help you withcontent, ideas, keywords and
(16:12):
knowing what your targetaudience wants.
It's pretty powerful tool.
You're going to go nerd out onit now.
Speaker 2 (16:20):
I am 100% going to just block off an hour after
this call and just dive intothis.
Thank you for that.
That is awesome.
So, aside from well, I guessmore specifically TikTok as of
right now, maybe this week orover the last couple of weeks,
what are you seeing as sort ofsome of the top trends, or maybe
(16:42):
if you have any favorite trends?
Speaker 1 (16:44):
I have lots of favorite.
I'm always big on the POVtrends.
They are so popular, they'relike the lifeblood of TikTok.
They will never go away, asmuch as TikTok also wants
original content.
These POV trends are kind oflike, I say, the lifeblood.
They're so easy to create andthere's a whole bunch of those
going on right now.
But I also want to just andit's almost it's too hard to
(17:06):
almost describe all of them, butI want to mention photo
carousels.
Those are so hot.
I have been talking about thoselike in every workshop, every
speaking bank, about photocarousels since, I would say,
early January.
They've been really pushingthose.
I don't know if you've seen thenotifications come through the
app where they're encouragingyou to make photo carousels, but
they are really popular.
(17:26):
You know the cat cut templateshow popular those were, like
last year.
It's all about photo carouselsnow.
So they're really great becauseyou can use them for
educational content, you can usethem for storytelling.
But there's also a lot of photocarousel trends and that's like
when you have to use a soundand then set a number of photos
(17:48):
with that sound and then theyput text on screen.
That's like a part of the trend.
I think you know.
It's just really importantpeople understand that even
though it's called a photocarousel, it doesn't mean you
can just take your Instagramcarousels and repurpose that
back to TikTok, because you knowyour aesthetic Canva designed
photo carousels are not gonnahit.
They're just they're not gonnahit on TikTok when these photo
(18:11):
carousels are really just randomselfie style photos.
You know random photos in yourcamera roll that you always use
text on them.
That's usually a part of thetrend or educating or the
storytelling, but that's kind ofmore how they work on TikTok.
And again, I don't know if youjust heard about this, this was
just released a couple of daysago.
(18:31):
I think one reason why they'repushing them is because of this
new TikTok notes app.
Have you heard of the TikToknotes?
Speaker 2 (18:38):
I have?
Yeah, I did see.
I did hear a little bit aboutthis.
Is there any demo out yet?
I just read that there are.
Speaker 1 (18:47):
I don't think it's out yet.
I don't think it's out.
There's a website.
I think it's still indevelopment, but the I mean I
got the pop up notification andit's essentially going to take
your photo posts and put them onthe TikTok notes app, unless
you turn that setting off.
But they need content.
They need content for that app.
You know you're going to startan app.
(19:08):
You need to have some contentthere.
So maybe one reason why they'reencouraging people to make
photo posts and I just I kind oflike it because it's an easy
style of content to make.
You don't have to show up oncamera like all the time.
You can just grab a few randomphotos and post them up.
So I'm all for it.
I think it'll be reallyinteresting to see how it
(19:30):
competes with Instagram.
Speaker 2 (19:32):
Yeah, I love that.
I'm very interested.
They are so fast to innovate onTikTok and I think that's one
of their so fast when some ofthese other.
The trends move fast, theinnovation moves fast, the
features moves fast, much fasterthan Instagram, facebook,
youtube, linkedin.
Linkedin's just announcedthey're working on a short video
(19:54):
feed.
Oh, linkedin, linkedin's justannounced they're working on a
short video feed.
Oh yeah, what are you guys?
Four years too late.
Speaker 1 (19:58):
Yeah.
Speaker 2 (20:01):
So slow?
What about TikTok shop?
Out of curiosity, I've beenreally fascinated with it over
the last couple of months.
Have you dived much into this?
Are you working on TikTok shopwith any clients or anything?
Have you dived much into this?
Are you working on TikTok shopwith any clients or anything?
Have you?
Speaker 1 (20:14):
experimented.
Yeah, so here's the thing.
I'm fascinated with TikTok shoptoo.
However, I don't have itbecause I'm in Canada.
Tiktok shop's not in Canada,it's only in the UK, us and then
some Southeast Asia countries.
So I don't see what it's likeon the feed.
But I hear from creators whoabsolutely hate it on TikTok and
(20:36):
then I hear from creators wholove it.
But I think it's fascinatingbecause I just got access to
this TikTok analytics tool andyou can go in and see so much
data and I was kind of thinkingyou don't have access to it, I
don't see it Like people reallyhate it.
But then I went in and I waslike man, this is working.
Like there are companies makingmillions of dollars, there's
(21:00):
creators making 1000s of dollars.
It will show you all the dataof how many sales this creator
got, what the original video wasin TikTok shop, and I can look
at it and say and see that thatcreator made $7,000 from posting
that video in sales.
Like it is working, people arebuying.
So I don't think it's going toslow down anytime soon.
(21:20):
People are shopping.
You know, if you hate it, youknow you just got to suck it up.
It's a part of the app.
I guess there's not much youcan do about that, but I think
it's actually working.
People are shopping.
Speaker 2 (21:33):
Yeah, it's been pretty fascinating and my wife
even is a little annoyed at mebecause I don't know if there's
a specific criteria of how manyfollowers that you need to have.
But I have gotten so many freesamples of products and
exchanges for videos that I'mlike addicted to it.
Like I've got a foot massagerdown there, I've got a neck
massager in the bun, I've gotmushroom coffee.
(21:53):
I've got a neck massager in thebind, I've got mushroom coffee,
I've got sunflower seeds.
I've got all this stuff forfree.
It's like, yeah, I'll make avideo for your thing.
But I think they've really justnailed the interface there and
it almost has become sort of atrend.
I am seeing review videos ofproducts in my feed constantly
and maybe that's just my feed,uh, maybe that's a lot of people
(22:16):
, but I I am seeing so many ofthese products and a lot of
these videos are going viral forcreators that had no following
before.
They're just you know, they'rejust like these are the best
smack and sunflower seeds everand it gets, you know, 200 000
hearts on it and uh, and it's a,it's making them money, it's
making the shop money, the shopfunctionality.
(22:38):
You go into the individuallittle store.
I just think they nailed thatentire uh interface.
I hope canada gets it soonbecause it's a.
Speaker 1 (22:45):
It's really cool I hope so too.
I'm really interested to kindof see the back end of it and
and and see how how it all works.
But um, yeah, I was.
You know it's crazy to see whatpeople are buying too in this.
In the data I could see likethe number one product right now
is this oil pulling product.
You like swish, your swish oilmouth?
(23:06):
I'm like what?
How are people are buying this?
Speaker 2 (23:10):
like guru nanda or that's it.
Speaker 1 (23:13):
That's like the number one product on TikTok
shop.
Yeah, I see it every day.
And it's also fascinating tosee how much money the brands
are making, Like the makeupbrands and stuff.
They are crushing it.
Speaker 2 (23:25):
Absolutely yeah.
So if you're in the e-commercespace, y'all you got to
experiment with TikTok shopright now.
It is the easiest way to getinfluencers to post about your
content because it's likethey've they've unlocked
affiliate marketing for themasses, without sort of telling
people that it's just affiliatemarketing.
(23:46):
So, rather than doing branddeals with with influencers and
paying them thousands of dollarsand I say that as somebody that
does a lot of brand deals, butas a product owner and
e-commerce owner this is agolden opportunity right now to
blow up your product online,because they are pushing the
TikTok shop, they are pushingvideos that are reviewing your
(24:07):
individual products andeverybody's making money, so
everybody's happy with it.
It's awesome.
Yeah, pivoting to off TikToktrends.
What are sort of your takes onthat?
Because I still think trendsstart on TikTok and then two
weeks later they'll hitInstagram reels.
What are your thoughts onassessing trends on the other
(24:32):
platforms YouTube Shorts,assessing trends on the other
platforms YouTube Shorts, maybeFacebook Reels, instagram Reels
and then also repurposingstrategies as well?
Does it make sense to repurposeyour TikTok trend videos over
to Instagram Reels?
Should you wait?
What's your expertise there?
Speaker 1 (24:49):
Oh, I get this question all the time, yeah, so
first of all, I want to say thatthere is a little bit of a
different culture on all theplatforms, so some of the trends
will translate to Instagram,but not all of them, and some of
them take a bit more time andsome of them hit immediately,
Like there's one going on rightnow that's just came over so
fast.
(25:09):
That one like oh my God, don'ttell me how I did it, or I did
it and it was hard.
That one, you know, youprobably heard it.
That's not the exact line.
It was stuck in my head fordays and now I can't think of it
, but some of them translatereally fast.
So, when it comes torepurposing, you can definitely
experiment and try it.
(25:30):
It's kind of like you alreadymade that content, like why not?
So most people do.
However, I will just say itdoesn't work for everyone.
I have students who can't getany traction on TikTok with
their videos and then they arerushing it on Instagram.
I also have people who are onInstagram who just can't get any
.
You know, reposting the TikTokcan't get any traction.
(25:52):
And I also have people goingTikTok.
You know, reposting the TikTokcan't get any traction and I
also people going TikTok youknow to Instagram who it's just
flopping all the time.
They're different algorithms,different audiences.
Sometimes it works, sometimesit doesn't.
You have to experiment and soyou know.
Hopefully it kind of works foryou.
As for YouTube Shorts, I wouldsay the culture there hasn't
quite developed Like when Reelscame out.
(26:14):
It was pretty much a copy ofTikTok, but I found over the
past few years it's reallydeveloped its own culture.
There's a lot of the differenttrends there than there are on
TikTok Right now.
Shorts is still very much acopy of TikTok Most people
repurpose.
One reason is that they'rein-app video Editor and stuff is
just not as robust as TikTok orReels.
(26:35):
But they are trying.
They are trying so hard.
They are introducing, you know,shorts-only trends.
They're working with a lot ofthe musicians and artists to
create these trends.
A lot of them are dance trends,so I feel like it's a little
bit like TikTok 2020.
But I think a lot of the Shortsaudience use a little bit
(26:56):
younger as well, so they do havesome Shorts specific trends.
However, most of the TikToktrends, especially those POV
ones, will translate to Shorts.
Speaker 2 (27:07):
Yeah, I totally agree with you.
Really, just thinking about it,and it's interesting because
YouTube Shorts was sort of thefirst to market after TikTok.
After TikTok was banned inIndia, youtube was like hold my
beer and rolled Shorts out, andthen Instagram Reels followed
and whatnot.
But I completely agree thatTikTok has its own vibe and
(27:29):
culture.
Instagram Reels has its ownvibe and culture.
Now YouTube Longform has itsown vibe and culture.
Instagram reels has its ownvibe and culture.
Now youtube long form has itsown vibe and culture.
But youtube shorts, I think theythey are floundering there a
little bit.
I don't get that sort of thatsense of it.
Not for lack of trying.
Like there's um, they they havefor larger youtube shorts
creators.
(27:49):
They have uh, uh, like ayoutube actually has, like has a
shorts group where they havelive meetings and feedback and
speakers come in.
I've attended a bunch.
Kenya Kelly, who's been on theshow I know, attends all the
time and she gets gifts fromthem and cool stuff.
She goes all in.
What do you think it would takefor YouTube to sort of develop
(28:14):
their own shorts culture?
Speaker 1 (28:16):
So I think one of the problems with you know the
longer form creators is they do.
They know long form so well.
They don't.
They just don't get short formand you know, being in the
shorts program, they are pushingthese trends.
I've seen it a few times.
I've participated in their like30 day challenges.
A lot of the long-form creatorsdon't want to do trends.
(28:39):
They're not into that trendingstyle of content, especially in
certain niches like video gamers, like young guys who are
streamers and stuff.
They don't get the trends, theydon't want to do them.
So I think that's kind of onelimitation.
That's kind of holding peopleback.
I'd be curious to see over timeif it does kind of create its
(28:59):
own culture.
Again, I think you know theyneed to work on some of their
features.
They have copied some fromTikTok, like the duet and the
stitch feature, although I stilldon't see a lot of people using
them within the app.
They're still just doing thosekinds of things in TikTok and
then reposting it.
So really encouraging gettingcreators on board to use more of
(29:23):
those features and we'll see ifthere's some sort of culture
develops.
Speaker 2 (29:27):
Yeah, it'll be interesting.
I like what they've done withthe sort of related video
feature, so a short can tie intoa long or you can add it to
another short.
It's great for podcasters.
I think it's a little clunkythough.
It's like not the easy to like,click on it just looks like a
text box and it doesn't reallytranslate that well to be like
(29:48):
in my experience.
But we'll see it's going to beinteresting.
So to pivot sort of now over tothe business side, because I
want to give some people somereally tactical, actionable
advice, because it's great to goviral, it's nice, but going
viral doesn't always necessarilymean that it's going to
(30:08):
translate into leads and salesfor your business.
So let's start with yourbusiness.
So how has TikTok and shortform content in general impacted
your financial status, impactedyour business?
Speaker 1 (30:19):
Yeah, well, it created a business to start with
.
I didn't have a business beforeit, so that's kind of how it's
impacted me.
I've been able to create abusiness helping people
communicate a message throughshort form in a way that you
know that's what my mission isall about Helping them get more,
(30:39):
amplify their message so morepeople can see them, get more
visible so that they can havetheir message heard, and grow
their business, impact theirlives and all that kind of stuff
.
So I don't know if that's whatyou're looking for, but that's
the gist of you know it createda business for me.
I had no business before shortform content and now I just
(31:01):
teach how to make short form.
Speaker 2 (31:03):
That's awesome to hear and so, if you feel
comfortable sharing, what isyour funnel look like so you
create all of this content sortof?
What does that look like?
Is it link in bio to an opt-into email drip sequence to slide
into the DMs to coaching call?
What does your funnel look likethat's actually working for you
(31:27):
?
Speaker 1 (31:28):
You pretty much just explained it.
It's pretty simple.
It's a pretty simple marketingfunnel.
Find it.
It's pretty simple.
It's a pretty simple marketingfunnel, you know, um, what I I
pretty much do, what I teach mystudents, is to make content at
all three parts of the funnel.
So at the top of the funnel,you know you want to get more
awareness, so there's differenttypes of content you want to
make for that.
That can be trending content.
(31:49):
Um, there, you know, I haveother strategies called
attraction posting, um, whereyour really goal is to get
visible.
It's all about brand awarenessand convert them to followers.
And then, of course, you wantto make content at the middle of
the funnel, so that might beeducational content, content
that connects with people,inspires people, all that kind
(32:09):
of behind the scenes content.
Some of that can be top of thefunnel too.
You can mix it up a little bit,but really focusing on
nurturing, creating thatcommunity.
And then content at the bottomof the funnel that you know puts
your offers out there andencourages people to take action
and purchase.
But yeah, that's pretty much myfunnel, that's the way I create
content, try to, you know, atall three stages and then drive
(32:32):
traffic to the link in bio.
Of course, I have my leadmagnets, a few different
freebies, um, and then they.
It's like a uh, I have like afive email sequence.
I don't I'm not a big fan ofreally really long email
sequences, like 10 emails in aweek kind of thing, um, so I
(32:53):
don't have a super long one andI'm all about giving lots of
value over delivering.
And then I have low ticketoffers, you know, mid ticket
offers and higher ticket offers.
Really just, you know, movingpeople through the funnel.
That's the way I was taughtwhen I did, you know, digital
marketing courses online back inthe day when I had my
photography business, and Istill pretty much do the same
(33:15):
thing now.
Speaker 2 (33:16):
Yeah, so good, you've got that funnel into the the
value ladder, uh, as I've heardit called.
Speaker 1 (33:22):
You know, low ticket, medium ticket, high ticket
offer, uh, they all shouldn'tyeah, I'm sorry, I'm trying, you
know, know that the DM culturedoesn't exist on TikTok, but I'm
trying to get people into myDMs.
I'm telling people to DM me.
I don't know if you've seenthis update, but my TikTok
(33:43):
stories have changed and there'sa direct message prompt.
There's no comments or anything.
It looks like Instagram stories.
So it says send DM.
So I try to get people to sendme a DM.
When I do TikTok stories and getpeople into my DMs, you know
it's not as robust as Instagram.
So there's a whole DM strategyon Instagram and right now I
would say Instagram is all about, like the DM, you know,
(34:07):
automated marketing and all thatkind of stuff and they shy away
from link and buyout, whereason TikTok, like we, that's
really all we have is theLinkedIn bio to drive traffic.
But I'm trying, with the DMs,getting people to my DMs and
then you know being able to say,like you know, I'd click the
third link in my bio.
You know you can't sendclickable links, which really
(34:27):
sucks, but sometimes I reallytry to make all my URLs really
easy to type.
It's always like wavewildcomslash like one or two words.
So you know, because you can'tclick on them, hopefully people
will copy and paste it or typeit out type of thing.
But I'm trying to get that DMculture kind of going.
I really hope TikTok goes inthat direction.
(34:49):
There was talk about that maybelast year I heard buzz about
TikTok, you know, making the DMsa little bit more robust.
I think maybe safety andprivacy concerns are kind of
holding it back.
Speaker 2 (35:01):
Yeah, I agree.
Like I'm thinking back, likethe DMs were good like three,
four years ago, and then therewas a lot of action going on in
the DMs and then they sort ofgot rid of it.
I'm trying to remember thetimeline.
They sort of got rid of it andthen they brought it back months
(35:23):
later.
Oh, they disabled people thatyou were not friends with from
DMing and so that sucked.
But they brought it back, butit was a level deeper.
So it's message requests and Idon't know about you, but most
of my message requests are justspam.
Most of I want to heareverything, but I do get a lot
(35:46):
of spam, um same as instagram Iget a lot of spam.
Speaker 1 (36:02):
I will say the amount of, like sugar daddy messages,
um, I get those every day andreally those are big hat on
tiktok, wow, but like every dayI could, yeah, um, and then I
don't think I even check thefiltered, like those don't even
get into filtered right, there'slike two levels and then the
filtered ones.
I don't really check too much.
(36:23):
It's a lot of spam.
So if you are, I do recommendkeeping your DMs open, but just
know that you're going to getspammed.
As a business owner, you reallyshould, because I have gotten
leads, I have had conversationsfrom the DMs.
Speaker 2 (36:38):
Yeah, yeah, I totally agree.
I'm the same way.
I got to get better at checkingthe requests in there, but yeah
, it's just so much spam inthere.
So for the business owner thatwants to build out some of these
funnels and build out this sortof content silo, what advice
would you give Like how much topof funnel, how much conversion
(37:00):
building, trust and rapportcontent, how much call to action
oriented content?
And then on the backend, likesetting up a link in bio or a
freebie, like, what advice wouldyou have for somebody that's
just sort of getting started?
What are some actionabletakeaways that can set them in
the right direction?
Speaker 1 (37:18):
Well, I think the first thing you need to do is be
really clear on your goals,what it is that you're trying to
do on TikTok.
So, of course, all of us, asbusiness owners, we do want to
make money.
That's what keeps us inbusiness.
However, you have to remember,on TikTok you got to be a little
bit more subtle about selling.
I find that through videos, Ifind selling comes a lot easier
(37:41):
through live streaming.
I also encourage sellingthrough TikTok stories because
those are primarily shown toyour followers.
Not a lot of non-followers seethem.
I've done studies on this.
It's generally about like 80%followers see your stories, so
that's a warm audience, peoplewho know you, so you can use
them.
I've done studies on this.
It's generally about like 80%followers see your stories, so
that's a warm audience, peoplewho know you, so you can use
(38:01):
them.
I don't know if you're usingTikTok stories at all, so you
can use those more for storiesand sorry, for selling and take
advantage of the pinned videofeatures.
That's where you know whenpeople come to check out your
profile, they see those videos,three videos pinned to the top
of the page.
Use those to profile, like whoyou are, what you do, your offer
.
You know your lead magnet.
(38:23):
I'm really really big on listbuilding, so you definitely need
to create content.
I just did a training on thatin my membership, on how to use
TikTok to list build withspecific video formulas and
whatnot.
You've got to be.
You know, it's all aboutbuilding your list.
You got to be promoting thatlead magnet or whatever it is
that you're doing, to build yourlist on a regular basis.
(38:45):
Pin one of those videos maybe,mention it in your bio, get
people to click, go to your linkin bio.
You know, and I mean, let'stalk about the whole link in bio
thing for a second.
That was really suppressedlanguage.
I get a lot of questions aboutthis.
I'd say like a year ago, butnow I'm seeing people say link
and bio all the time and I'mseeing it in comments and it
(39:05):
doesn't seem to be so much of anissue, so you don't have to
worry about that.
Um, I feel like I'm rambling ona little bit.
I don't know if I answered yourquestion all the way.
Speaker 2 (39:14):
No, I know that was me.
Speaker 1 (39:16):
And, but yeah, as far as, like I think one thing I
always stress with my studentsand a mistake I see is that when
you're making content, you wantto think about the five W's
that we learn in school, likewhat, who, where, when, why,
(39:36):
those kinds of things.
And then you don't have to.
You can sometimes make contenton the how, but remember, people
are going to pay you for thehow and for support.
So I try to focus more on, likethe what and the why.
Why is this important?
What is it?
Who is it for?
When should you do these things?
That is going to be very highlyeducational content.
(39:58):
So think about that when you'remaking these bite-sized videos.
And so, because everything thatyou're doing that's educational
should lead to your offersright, it doesn't make sense to
make educational content thathas nothing to do with how you
help people, so keep that inmind.
Speaker 2 (40:13):
Such valuable advice there.
I was just kind of laughing inmy head when you were talking
about the link in bio thing.
I had actually made a t-shirtthat said click my link in bio,
and so I would just point at theshirt.
Speaker 1 (40:26):
That's a good idea.
I saw some people doing that onthe live stream as well.
I'm still kind of weary of itand I have a habit of saying
something else, like check myprofile or I've been using, I've
switched over to Stan store.
So I just say Stan store, causeit's so, it's such a common
link and bio tool, or we'llleave it, say your link tree,
but yeah, it's.
(40:47):
Yeah, I mean that's all we haveto drive traffic.
Speaker 2 (40:52):
Until I hope that one day they they enable some sort
of automation like ManyChat onInstagram and Facebook.
Oh my God, that would beamazing.
Yes, in the comments, and I'llDM you.
Handles the rest of it.
Speaker 1 (41:06):
Yeah, although those kind of videos on Instagram, I'm
starting to get a bit annoying.
Speaker 2 (41:13):
I do a lot of them.
I get it, it is, it's stillworking, it's working.
That's them.
I get it, it is, it's stillworking, it's working.
Speaker 1 (41:20):
That's why everyone's doing it.
Speaker 2 (41:22):
Yeah, I agree.
Yeah, I think we are somewhat.
I go back and forth on that,right, because we're sort of in
(41:43):
an echo chamber as contentcreators and digital marketers
that are in the know and wefollow other content creators,
so we see a lot of it right, butI always try to think about the
end user as well.
Do they see everything that wesee?
Do they know everything that weknow?
Is it as annoying to them as itmight be to us?
And so that's where I go.
I go back and forth on that,just personally.
Speaker 1 (41:59):
It's very you know what.
You have a very valid point.
It's very true.
They probably don't notice.
It's just that we're marketersand we see all these little
things.
We know what they're doing andlots of marketers watch other
marketers to see what theirfunnels are like or what they're
doing, because everyone wantsto know what's working and that
sort of stuff.
So it is a very valid point.
Speaker 2 (42:19):
Well, let's talk about your membership a little
bit here, because you have aTikTok mastery membership.
You're just kind of alluding towhat's going on in there.
So who is that for?
What's all in there?
What's the value that peoplecan get from that?
Speaker 1 (42:30):
Yeah, so that's a monthly membership for business
owners and creators, whetheryou're a beginner or an
experienced creator who wants togrow on TikTok and make money.
So within that membership youget my trend report, which goes
out by email, and that is 50trends per week.
It's a little bit insanebecause it covers I cover TikTok
(42:51):
, instagram shorts, and then Ialso put content, ideas and
hooks in there.
And then there's a monthlymasterclass, which are very high
action.
I just did the one on listbuilding.
We have a community, I docoaching audits and all of that
is for like $19 a month, whichis crazy.
I made it a no-brainer.
The idea is that you don't needto buy, spend a couple hundred
(43:12):
bucks or a thousand bucks on acourse, it's all in there.
Speaker 2 (43:16):
So good, so much value.
50 trends a week, that'samazing.
If it's a machine, that'sincredible.
And the links of that will bein the show notes.
Everybody, Definitely.
I have learned so much fromWave.
I highly suggest if you'reinterested in growing on TikTok,
growing with short form checkthat out.
It's going to be awesome.
Wave sort of last question here, I guess.
(43:38):
Whether it be for fun or foreducation, who are some of your
personal favorite contentcreators right now?
Speaker 1 (43:46):
Oh, that is so hard to answer that I will have to
say I watch Paris Hilton.
I don't watch a lot ofcelebrities.
I love Paris Hilton because theevolution of her personal brand
is fascinating.
Like she has had a majorcomeback in the last few years
and now that she's got babiesit's just so interesting to see
(44:07):
her grow and you don't know howshe did it.
Through storytelling.
She got vulnerable and sheshared a lot of stuff that went
on in her childhood that wasvery traumatic, very relatable.
So her she is like crushing itand killing it.
Who else would I say I follow?
A few cat accounts Make mereally laugh.
I love cats.
I'm a fan of Meredith Lynchjust for, like her hot takes on
(44:31):
pop culture.
She, I think, is a journalist.
I love Sinead Bovel for ai news.
Um, who else?
Uh, hayley bailey is like oneof these you know famous tiktok
creators, but I think she's justsuper talented content creator.
The way she makes her videos,um, all the things she does, all
her like watching her docollaborations.
(44:52):
She makes me laugh a lot too, Ithink.
I think she's super talented.
Yeah, that's trying to think.
Who else?
I don't know how you say hername Lenita Yelena Dong.
Maybe you don't know who I'mtalking about.
She does comedy well.
Her skits are so funny.
There's just so there's so manytalented people on TikTok, yeah
(45:14):
many talented people on TikTok.
Speaker 2 (45:20):
Yeah, that's awesome Wave.
This was so great.
Just a TikTok masterclass here,a short form masterclass,
across all things.
I'm probably going to listenback to this episode a couple of
times to continue learning fromyou.
If people want to get in touchwith you, they want to follow
you, to stay up to date ontrends and whatnot, what's the
best way that somebody can getahold of you?
Speaker 1 (45:35):
Yeah, so you can follow me on social media.
It's just my name at wave wild.
You can slide into those DM andyou could check out my website,
wave wildcom.
Speaker 2 (45:43):
Perfect.
Thank you so much.
I will again have all of thelinks in the show notes of this
episode.
Thank you so much, everybody,for listening to another episode
of business talk.
If you learn something fromthis podcast, please do me a
favor.
Leave us a five-star review oniTunes.
It allows us to help andinspire more business owners,
entrepreneurs and contentcreators.
(46:04):
See you next time, friends.
Thank you for listening toanother episode of Business Talk
.
If you feel like you're readyto get started on TikTok, I have
a completely free TikTokchecklist that you can find in
the show notes and descriptionof this episode.
If you found this episodeinspiring, consider leaving us a
five-star review on iTunes oryour favorite podcast listening
(46:25):
platform.
I know that's a lot to ask ofyou, but it really does help the
podcast reach more people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
Until next time.
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