October 1, 2024 • 52 mins
Today’s guest is…the youtube LEGEND, Nick Nimmin!
Connect with Nick Nimmin:
https://www.youtube.com/@NickNimmin
https://www.nicknimmin.com/
https://www.tiktok.com/@nicknimmin
https://www.instagram.com/nicknimmin/
Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
https://twitter.com/SocialtyPro
https://www.facebook.com/Owwstin/
https://www.youtube.com/@socialtypro
If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488
Ever wondered how short-form videos can transform your content creation game? Join me, Austin Armstrong, as I sit down with YouTube legend Nick Nimmin to uncover the secrets behind his meteoric rise and how he helps creators thrive on the platform. We'll discuss the importance of consistency, hard work, and continual learning, offering you valuable insights into turning your natural talents into a sustainable and successful business. Nick's journey from humble beginnings to top YouTube mentor will inspire you to set clear goals and take deliberate actions toward achieving your dreams.
Sharing my own entrepreneurial journey, from pizza place worker to successful YouTube content creator, we'll explore the pivotal moments and challenges that shaped my career. Learn how a background in design and digital services led me to internet marketing, and how overcoming personal hurdles like camera shyness and seeking expert advice played crucial roles in my growth. The episode also highlights the game-changing impact of mentorship, providing you with a firsthand look at how guidance and support can accelerate your success on YouTube.
In this episode, Nick and I also delve into the benefits of live streaming and the revolutionary impact of YouTube Shorts. Discover how live streaming can build strong community connections and its potential for repurposing into different content types. We'll share our mixed feelings about YouTube Shorts, discussing their pros and cons for new creators. Additionally, we explore effective funneling strategies and introduce CreatorMix, a valuable resource offering copyright-free music for content creators. Tune in to gain actionable insights and strategies to elevate your content creation to new heights!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm just not a huge fan of them driving people into
shorts as aggressively as theyare.
I think it's a degrading of theplatform from the creator side.
Speaker 2 (00:08):
Welcome back to Business Talk, a short form
video marketing podcast.
I'm your host, austin Armstrong, and on this show I interviewed
the best content creators andentrepreneurs who have leveraged
short form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
so that you can get actionabletakeaways.
You can connect with me acrosssocial media at Socialty Pro.
(00:32):
Today's episode is sponsored bymy company, syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media,
from finding viral topics inyour industry to generating you
video scripts, creating facelessvideos, creating your own AI
avatars and even directpublishing to your social media
accounts.
Syllabi is like five tools inone.
(00:55):
You can get started today witha seven-day free trial in the
show notes.
Let's jump into today's episode.
Today's guest is the YouTubelegend, nick Nimmin.
Nick Nimmin helps contentcreators thrive on YouTube by
providing tips, tools andresources to help them navigate
the complexities of the platform, and he practices what he
(01:17):
preached with almost 1 millionYouTube subscribers.
I am so excited to finally seeyou get that gold play button
for yourself, brother.
Speaker 1 (01:25):
How are you?
Thanks, man.
Yeah, I'm doing fantastic.
Austin, super excited to behere today.
Super appreciate, you know, theconversation that I know we're
getting ready to have.
It's going to be awesome,looking forward to adding value
to anybody that's listening tothe podcast.
But most importantly, man, I'mjust excited to be here.
You know, talking to you likethis is fantastic.
You know I see what it is thatyou're doing.
You're absolutely crushing iton every single way that
(01:46):
somebody can crush it and I'mjust excited to be here and be a
part of the conversation.
Speaker 2 (01:52):
Well, thank you, man, and it's been so awesome to get
to know you, because I'm a bigpractice what I preach type of
person as well and I've learnedso much from you and I try to
learn from all of the onlinecoaches across every platform.
I jumped into the YouTube game10 years ago and I went to
(02:15):
conferences.
I've seen you speak a bunch.
I've seen all of these amazing.
I buy the YouTube books.
I listened to the YouTubepodcast.
I think I told you the firsttime that we met in person at a
conference I was a big fan ofcomments over coffee, over the
YouTube podcast.
Man, like I listened to thatevery episode.
I just you know, you soak it up,you apply and you stick with it
(02:40):
, and consistency over time andmaking those micro improvements
compound incredibly well and ittook me, you know, eight years
of consistency to really for itto compound and grow.
But that's you know.
I'm not special, I don't havethat natural talent.
(03:00):
I just work hard, right, andthat's why I think everybody
that is willing to just stickwith it can grow, as long as
they take action, they learnfrom the best, they actually
apply, they try and improve 1%every single time, and so it's
just an honor to be to to bechatting with you, man, so thank
you, that's awesome and youknow to kind of follow that up a
(03:21):
little bit.
Speaker 1 (03:21):
You know how you mentioned, you know it took
eight years and the importanceof you know to kind of follow
that up a little bit.
You know how you mentioned, youknow it took eight years and the
importance of you know thatmomentum and just kind of you
know seeing something throughand having that vision.
You know, I think when it comesto that natural talent I don't
think hardly anybody has naturaltalent I think when it comes to
you know the natural talentside of things, I think you know
, if you're a musician and youknow practicing all the time to
(03:46):
even be able to identify that,you have that talent in the
first place.
And then the real challengecomes to where you're like, hey,
if I'm gonna take these talentsand I'm gonna turn them into a
business of some kind, how do Ido that?
And then from there nobody hasthat natural skill.
That's another thing that youhave over time in terms of just
(04:09):
the understanding of learninghow to do those types of things.
So you know, when it comes to,you know that, that you know
seeing things through and thatconsistency, you know that's the
way, putting in those reps to,you know, achieve pretty much
anything.
It is that you want to achieve.
It's just setting that targeton the wall and then you know
taking all the actions requiredin order to hit it.
Speaker 2 (04:19):
Yeah, and talking about consistency, I mean, you
have been such a beast onYouTube, man, but I really don't
know your origin story beforestarting to coach on YouTube and
being, you know, one of thelargest YouTube tips and
strategies channels on YouTube.
Where did you come from beforeYouTube man?
(04:42):
What were you doing thatultimately led you to be a
content creator?
Speaker 1 (04:45):
So I've been a serial entrepreneur since I've been
about 19 years old, so the lastjob that I had was working at a
pizza place, and after that Ileft that, and I basically have
been trying to figure things outever since I'm in my 40s now.
So, like you were talking about, it's been a lot of consistency
, a lot of hard work, tons offailure along the way.
(05:13):
But right before I got ontoYouTube, though, I was doing
online digital services.
So basically, the process waswhere I would basically just go
on a bunch of web forums andspam.
At that time I don't know ifthey still do, but you would you
were able to add your linksdown in your signature services
that you offered.
So I was just on all the forumsspamming everything you know
under that brand name at thetime, and when I was doing that,
you know I would just, you know, get customers and all of that.
(05:35):
And it allowed me to, you know,be able to work online and be
able to work from anywhere,being able to design for people.
So I learned how to design inhigh school and then I continued
through just the passion ofloving design and, you know,
self-taught, continued designerfrom there and I started
offering those services as a wayto be able to work online so
that I can live in Thailand.
And when I came over here, thatwas all I was doing at that
(05:58):
time.
And, as you know, you knowsomebody that's offered services
in the past.
When you offer a service, youhave clients that start asking
you for additional services.
Hey, do you know anybody thatcan do this?
Do you know anybody that can dothis?
So at that time, I startedhaving people ask me for you
know, hey, do you know anybodythat knows anything about search
engines?
Because we're trying to get ourblogs to, you know, show up in
Google search and things likethat.
So I started watching a bunchof Matt Cutts videos when he was
(06:27):
doing the webmaster videos wayback in the day.
You know about Google forGoogle web developers, and at
that time I started figuring outhow to, you know, get websites
to rank and search and all ofthat, and I started offering
that as a service, as well aswriting blog posts and that sort
of thing, and that became likea little side thing as part of
that business as well.
So through those two things andjust working with other
customers and seeing some of thethings that other people that
were doing things online weredoing, I started looking into
(06:50):
internet marketing and part ofthat was I was also wanting to
kind of get out of the designthing, just because I you know
my brother and I because we hadthat together we had a string of
difficult clients and becauseof that it just made the passion
side of it not as passionateand I was just looking for other
things to get into and a forumI was frequenting at that time
(07:11):
called the Web Warrior Forum.
On there a lot of people weretalking about how impactful at
that time keep in mind this was10 years ago how impactful at
that time YouTube was forgrowing an email list and one of
the things that I had learnedfrom, you know, trying to learn
about internet marketing was howimportant an email list is.
So because of that I was like,okay, so they're saying that you
(07:32):
can get emails on YouTube.
I know that if I want to getinto internet marketing, I got
to, you know, start generatingsome email addresses.
So I don't really want to dothis YouTube thing, but I guess
I'll give it a shot.
It wasn't that easy.
I had a bunch of stuff I had towork through but I was like,
let me give it a shot.
And one of the things that Ihad to work through was
overcoming camera shyness,because I didn't wanna be the
guy on camera At that time, 10years ago.
I mean, look now, but at 10years ago I was thinking to
(07:54):
myself YouTube's like a youngperson thing, I'm too old to
even this.
I don't want my brother to know, friends to know, I don't want
any family members to know.
I just want to do this kind oflow key.
And I had to work through all ofthese problems in my own brain
and kind of overcome my ownfears of getting on camera and
all the judgment that I mighttake in because of it.
(08:14):
So one of the things that Ilearned from watching other
people at that time like DarylEves, tim Schmoyer when he was
with Real SEO, james Wedmore,gideon Shalwick, david Walsh
online as well One of the thingsthat they mentioned was, if
you're gonna start a YouTubechannel, one of the really good
places to start, if you justdon't know what to do, is just
(08:35):
talk about problems that you'reovercoming yourself that you can
help other people with.
So I was like, okay, let me dothat and I'll just make this
first video about how toovercome camera shyness.
And I did, and because I wasdoing it for the purpose of
generating email addresses, thatvery first video, I had an
email opt-in and I starteddriving emails right away from
that very first video.
And then from there it took meabout five months to get my
(08:58):
first 150 subscribers on myYouTube channel, just like
everybody else, right Struggling, doesn't know what to do.
And then I had the opportunityto work with somebody else who
did know what they were doing onanother channel and during that
period of time they were amentor and they basically got me
up to speed on what matterswhen it comes to YouTube and we
started that another channelcalled All Our Questions, which
(09:21):
is still online, and on thatchannel we started getting some
momentum right away, startedgrowing the fan base right away.
All of that stuff was great.
But I couldn't handle theworkload because at that time I
was still doing the designservice, still helping people,
you know, with their searchengine optimization, plus having
to make YouTube videos, and Ijust wasn't making any money
from the YouTube stuff at thetime.
And I kind of hit this breakingpoint to where it was like,
(09:47):
okay, I need to either stopdoing YouTube completely which I
wasn't willing to do because Ihad caught the bug already.
So I'm like, okay, I'm going tostop doing YouTube completely
and just go back to what I wasdoing before and stick my head
in the sand, or I'm going tocome back to my other channel
and just start talking aboutthings from my life that are,
you know, a little bit easier tomake that content, because it
wasn't things that I had toresearch and stuff like that.
So at that time I got back totalking about, you know, like
(10:09):
SEO and you know, coming up withvideo ideas and things like
that that I was dealing with atthat time and one video that I
made specifically about YouTubeSEO.
The comments just lit up onthat and people are like make
more like this, make more likethis.
Cause it was more strategybased instead of just kind of
you know, theoretical, like oh,you want to come up with video
ideas, go look at magazine racksand you know those types of
(10:30):
things.
So, uh, what happened from thereis just like YouTube's
algorithm follows the audience.
I was like, okay, let me followthe audience too.
I didn't have any of this stuffplanned.
So, basically for me, I startedmaking videos sharing the
things that were working for meat that point in time, and then,
from there, people startedreaching out to me for help and
for a long time I was like, no,I don't do that, I don't even
(10:51):
know how to do.
It had one person that was likeI know, you don't know how to
do it, but let me try.
Like, let me be your testsubject here, your guinea pig,
and try out.
And I was like, okay, I will.
And then got results for them.
And then I was like, well, letme try another one and then help
them, you know, get results.
And then it just kind of, youknow, expanded from there.
(11:12):
And then one of the really coolthings that that taught me was
when it comes to YouTube,everything isn't the same for
every channel.
There's general best practicesthat everybody has to follow, or
most people have to follow, butwhen it comes to you know the
nuts and bolts of everything.
You know things are differentacross channels.
So, for example, you know onyour Sociality Pro channel, what
you do with your thumbnailsmight not be as effective if I
do the same exact thing with mythumbnails and just like you
(11:35):
know somebody else in some otherniche what it is that they're
doing with their thumbnails ortheir titles, it might not work
if I try to do it for mine.
And it just kind of taught methat lesson and it just started
giving me more info for myselfto work with also, and, um, and
I started applying all of thatto you know my channel and
following best practices and allof that stuff.
And you know next thing, youknow I'm sitting here on this
show having this conversationwith you.
Speaker 2 (11:56):
That was amazing, man .
There's so much that I that wecould unpack there, uh, and go
down deep rabbit holes.
I mean, you know, one thingthat you brought up they worked
before but still is relevanttoday is is just talking about
the problems that you'reactively going through and how
you're finding solutions andworking through them.
That's just kind of humanpsychology, and people also have
(12:19):
the same problems that you havethat you are currently going
through, and people also lovethe hero's journey a bit too
right, and so that's a greatsort of for Joseph Campbell.
It's a great actionable thingthat you can work into your
content strategy right, Like Ihave this problem.
Here's an obstacle, here's thegoal, here's what I'm working
(12:42):
towards, here's, you know, thethings that are happening along
the way that ultimately gettowards that goal and that's
just kind of included in our DNA.
That is storytelling, sincestorytelling existed.
So that is always a good format, that that is always going to
be relevant, no matter how youcreate content, uh, on online,
and it's it's.
It's amazing to hear you know,you, you've been at it so long
(13:05):
and you're still so passionateabout it.
I wanted to ask you about livestreaming too, because you,
you've been such a greatadvocate for live streaming over
the years, and and your, yourbrother D as well you, you guys,
have done so many crazy thingswith.
With live streaming like what?
12 hour live streams, like justinsane, insane, long, long,
(13:26):
long live streams of just value.
Can you talk about yourexperience with live streaming
and your thoughts on itcurrently and in the current
state of YouTube?
Speaker 1 (13:37):
Absolutely so.
When it comes to live streaming, a lot of people look at live
streaming in terms of how's thatgoing to help my video content,
just like they kind of look atshort form content right now.
The general kind of mind stateof content creators right now is
why are people that arewatching my shorts not
interacting with my long formcontent?
Or why are people that areinteracting with my live streams
(13:57):
not interacting with my longform content?
Or you know any just kind ofmove those around and you know
it apply to in any direction.
Or you know any just kind ofmove those around and you know
it apply to in any direction.
But the idea that I try toshare with people is that when
you create these differentassets for people to interact
with, or these different piecesof content for people to
interact with, you get to onemeet people where they are.
Two, you get to be in front ofpeople based on what it is that
(14:20):
they prefer from you.
So you know, like in your case,for example, you're going to
have some people that arelistening to this show that are
not watching every verticalpiece of content that you put up
.
You're going to have otherpeople that are watching all the
vertical content that you'reputting up, but they're not
listening to this show, and it'sjust based on their preferences
.
It's not that you're doing onewrong or one you know right or
whatever.
It's just that you know peoplehave their preferences.
(14:42):
So because of that, when youlive stream, you get to meet
people where they are, but itgoes.
It goes deeper than that.
So when it comes to livestreaming, it's a lot different
than making video content, andthe reason for that is because
typically, when it comes tovideo content, a lot of content
creators will polish that videocontent up.
You can say things a bunch oftimes until you get it right.
You can make sure thateverything's perfect.
(15:02):
And through that process, youalso go through a negative thing
in my opinion, but we all do itwhich is you strip away parts
of your personality that youdon't want people to see and you
make sure that the parts ofyour personality that you do
want people to see are in thecontent.
When it comes to live streaming, you don't have that luxury.
You just have to be yourself,and because of that, live
(15:26):
streams create a really strongconnection with the people that
you're interacting with.
So there's something calledparasocial interaction or
parasocial relationships, andthe whole concept of parasocial
relationships is that it's aone-sided relationship and the
whole concept of parasocialrelationships.
It stems from hollywood and thewhole thing is basically to
where characters that play TVshows or they play certain
characters in movies whenthey're out in the street,
(15:47):
people get to know them throughthat content that they make and
when they meet them in thestreet, they think that they're
that person.
They expect them to act in theway that that person does and
all of that and it's just basedon their perception of what's
going on, based on theirone-sided view of their
relationship, but it's still aconnection that's created.
So, when it comes to livestreaming, the same thing
happens, because you are puttingit all out there and you're
(16:09):
sharing the nuances of who youare and how you look at things
and you're communicating in yournatural way.
It gives you the opportunity tolean into that parasocial
relationship and, like, reallylet people know who you are and
what it is that you're about andbe your most authentic self.
And I know that that sounds newagey, but that's a really
(16:30):
powerful thing when it comes tolive streaming is it's a great
community builder.
So, as you know, austin, when itcomes to you know creating
content, it's important to workin content that nurtures your
audience as part of yourstrategy.
If you want you know audienceas part of your strategy, if you
want you know people to getdeeply involved with what it is
that you're doing.
Live streams are a great way tokind of do that in a really
fast way.
So, as long as you can getpeople showing up to your live
(16:51):
streams, you can call people outby name, you can answer their
questions directly, you cananswer their comments directly,
you can laugh with them, andthat situation is similar to
what happens when you're inperson, and that's what really
helps reinforce thoserelationships that you get
during live streams.
But in addition to that, youalso start creating a general
(17:13):
viewership around your livestreams.
So then you have people thatregularly watch your videos, you
have people that regularlywatch your short form or your
vertical content, and then youhave the people that regularly
are sticking in and hanging outin your live streams as well.
So you get to create anentirely different audience
around it, which means you alsoget to create additional
sponsorship opportunities andother monetization opportunities
around that core audience thatyou're creating there as well,
(17:35):
so it's basically just anentirely additional asset that
you're building for yourself bylive streaming.
Yeah, so good.
Speaker 2 (17:42):
And you know the other thing that I love and I
need to do more live streaming,but it's it's probably the best
option to get the most repurposeability out of it as well.
I mean, if you really break itdown, like you could live stream
a podcast, so you have thepodcast, the audio et cetera,
(18:02):
and then, if it's optimized, itcould live as a long form video
on YouTube.
And then you could clip it,like Joe Rogan, say, right, and
have individual clips onindividual segments, on
individual subjects that canblow up on trending topics, et
cetera right.
But then you could also turn itinto shorts.
You change the aspect ratio,you use a tool like Opus or
(18:25):
something like that and you turnone long live stream into a
hundred different shorts thatyou could take and repurpose
across all social mediaplatforms.
It just gives you so manyopportunities and I love it
there.
Speaker 1 (18:37):
The other thing I was just and it's not just on the
repurposing side either.
It's also like if you aresomebody that is doing all these
things professional like, let'ssay, that you are somebody that
is uploading content as amarketer, or you're somebody
that's uploading content as amortgage broker or a real estate
agent or some type of otherservice provider or, you know,
expert In that particular caseyou also get to flex your
(18:59):
expertise as well, because whenit comes to video content, you
can I mean technically, youcould give me a document about a
script for being a dentist.
Right, we could make that insyllabi.
Right, we could make this ascript about you know some tips,
about you know dental health orsomething like that, and I
would be able to commute that,communicate that script with an
(19:22):
authoritative enough tone thatwhen people interacted with that
script, they'd be like, huh,this guy might have a dental
license, right.
So when it comes to livestreaming, it's different,
because with live streaming,when people are asking you
questions and things like that,like you have to be able to do
it on the fly, versus being ableto have any types of
preparation to where you're like, oh well, I'm just going to
construct this to make it looklike I want it to look.
(19:43):
Now it's like, okay, people arejust throwing stuff at you and
you have to be able to react tothat, you know, on the fly.
Now, of course, it's going tobe dependent on the type of live
stream that you do, but it'salso a really good place for
that.
In fact, for me personally,speaking, doing speaking
engagements, was never on mylist of things that I had wanted
to do or that I was trying todo in any way.
(20:03):
However, through my livestreams, that allowed people to
see that, like okay, you know heknows what he's talking about,
he's good on his feet and thingslike that, and because of that,
that live stream actually gotme speaking engagements as well.
So you know, yeah, so your livestreams can do more for you
than just grow a fan base.
They also can show other peoplethat are peers or you know
(20:25):
people that can kind of give youa lift up, so to speak, that
you know that you know whatyou're talking about, which is
great.
Speaker 2 (20:30):
I love that as somebody who wanted to be a
public speaker and hasaccomplished that, which is a
personal goal of mine.
Congratulations.
Yeah, thank you.
I definitely have to do morelive streaming.
Maybe I'll get more speakingengagements from doing that.
That's great.
I love interacting with peopleat events as well just the
(20:53):
one-on-ones, the questions thatyou get after a speech on stage.
It's so fun.
I love doing that.
I was also laughing at yourpoint about the parasocial
relationships.
I saw an interview recentlywith the actor that plays
Homelander on the Boys.
Have you watched the Boys atall?
I haven't.
That plays Homelander on theBoys.
(21:15):
Have you watched the Boys atall?
I haven't.
Okay, it's a very violentsuperhero show on Amazon and
it's almost a satirical take on.
If Trump was a crazysupervillain and people are all,
oh, nice, it's pretty crazy.
But I saw a recent interviewwith him that people go up on
the street and think he's, he'sHomelander, which is this like
(21:36):
megalomaniac, narcissistic,psychopath, uh, that just
murders people, like crazy andthey're, and he's like no, I'm a
really nice person.
So there can be pros and consto that parasocial relationship
as well, depending how you comeacross.
Absolutely.
Speaker 1 (21:55):
And you can get that from videos too, you know, for
example, you know we both know,you know anybody that's like
keeping an eye on what's goingon with AI stuff.
You know you'll probably runinto Matt Wolfe as an example.
So you know, as soon as theconsumer grade AI started
hitting the scene about, youknow, a year ago, when he
started his channel, you know Iwas watching, you know, his
videos all the time to stay upto date.
(22:17):
And then when I saw him atVidSummit, you know I walked up
to him and not only did I likefanboy out a little bit and I'm
like you know, hey dude, youknow I've been watching your
videos, blah, blah, blah.
But like I threw that pair ofsocial relationship to him,
(22:40):
almost like I just hadn't seenhim in a while.
Speaker 2 (22:41):
Right, and I think that that's another you know,
really uh, uh powerful thingwhen it comes to online video
and live streaming as well.
So, true, I, I love that aboutbeing a content creator and go
into conferences as well as justchatting with people.
I mean, we, we were just in intube fest and, uh, there's a guy
, chris a out to Chris Cowdenthat we've been connected online
for a while and like he'swatched a lot of my content, but
we've also done stuff likepodcasts and whatnot together,
(23:04):
but that was the first time thatwe actually met in person and
so, like you form thisrelationship from like sort of
seeing each other and eachother's content, and then when
you finally meet each other inperson, it's like you are
friends, you know that person,so it's just, it's an amazing
experience.
Now to go into kind of YouTubeshorts I want to get your honest
opinion on the state of YouTubeshorts right now.
(23:26):
Do you like them?
Do you hate them?
Do they hurt long form channels?
Go deep on YouTube shorts ifyou want here.
Speaker 1 (23:35):
Absolutely so.
In terms of my personal taste,I like watching them, but I do
not like how YouTube is takingattention away from long form
content to drive people intoshort form content.
I think it's counterintuitive.
I'm sure they have data to backup, like maybe if somebody goes
into shorts, they end upspending more time overall on
the platform.
You know things like that.
But as a content creator, Idon't like it.
(23:55):
And as a viewer I don't like itbecause if I'm on YouTube and
I'm loading up the regular sideof YouTube, I want to watch that
stuff.
If I want to watch shorts, thenI want to click into the short
shelf and go watch shorts, right.
So because of that, I'm not ahuge fan of that.
Even with the most recentupdate that they're testing
right now that it looks likethey're rolling out, they even
have over on the side to where,on a desktop, you're going to be
(24:18):
able to see like related shortsor not related shorts, but
remix shorts, that that yourviewers have made and things
like that.
But I'm just not a huge fan ofthem driving people into shorts
as aggressively as they are.
I think it's a degrading of theplatform from the creator side.
Now, with that said, I alsothink that Shorts can be a very
(24:38):
powerful tool for a bunch ofdifferent reasons.
So the very first is if you'resomebody that's just getting
started on YouTube, shorts arean amazing place to get started,
and the reason for that isYouTube is hard.
Youtube is really hard.
There's a lot of skills thatyou have to learn.
There's a lot of moving partsthat you need to be able to get
in place just to be able tocompete on YouTube to where you
(24:59):
publish a video and you startgetting a decent amount of views
on that video compared to allof the other videos that are on
YouTube.
Right?
That's a very difficult thingto do.
When it comes to shorts, it'seasier in that regard because
you just have to focus on oneskill, which is I mean, there's
skill.
There's another stack of skillsinvolved in this, but you just
have to focus on making goodvideos, right?
(25:19):
You don't have to worry aboutclicking on them.
Your title can be okay.
Titles do matter when it comesto shorts, but the title can be
okay.
But the thing with YouTubeshorts is they just happen to
people.
People don't choose to watchthem unless they come in from.
You know one of the shorts thatYouTube shows on a homepage or
something like that.
So because of that, a majorityof the shorts viewers that are
(25:40):
interacting with content, youknow somebody swipes up and then
bam, there's your video.
So your skillset comes down tohow can I grab somebody's
attention and how can I pullthem through this content enough
to where YouTube deems it as asatisfactory experience for this
viewer.
That is a lot easier than howdo I come up with a good video
topic that, if it shows up onsomebody's homepage that a bunch
(26:02):
of people are going to beinterested in this.
And then how do I make athumbnail that is going to not
only grab their attention buthelp them identify the content
about something that they careabout?
And then how am I going towrite a good, compelling title
that then is going toessentially convince that person
that this video is worthy oftheir time.
And then, once they click in,then you have to go through the
whole process that you have togo through in terms of holding
(26:24):
somebody's attention with thevideo for a longer period of
time, which is also moredifficult to do.
So it's just a different gamethat you're playing in shorts,
but I think, when it comes toshorts, though, it's a great
opportunity for motivation,right?
Because if you're a new contentcreator and you're publishing
long-form videos and you'regetting 10 views on a video,
you're going to think why am Idoing this, right?
(26:44):
How long am I going to get 10views on a video before I start
getting 100 views?
Or how long am I going to get100 views before I start getting
1,000 views?
And when it comes to short formcontent, you can publish your
very first short and right awayyou're probably gonna see you
know somewhere between you know50 to you know a hundred views
on that particular short, andit's gonna feel amazing.
So it's gonna hit your dopamineand your dopamine is gonna say
(27:07):
this is working.
And then you're gonna keepgoing, and I think that by
itself, is a really powerfulthing when it comes to Shorts in
terms of new creators.
Now, when it comes toexperienced creators, I think
Shorts is another thing that hasadvantages as well.
The advantage is it gets you infront of new people.
So, again, even when youpublish long-form videos, if you
have experience, still yousometimes don't hit the mark.
(27:29):
Sometimes YouTube's algorithmjust based on how things work,
they won't show your videos topeople that haven't interacted
with your videos in a while,whereas if you publish a YouTube
short, they're just putting youin front of.
It's kind of like a shotgunapproach to where they're just
kind of testing the waters tosee who will respond to your
content.
And as long as they find a veinto follow, so to speak, in
terms of people that areresponding well to it, then you
(27:52):
know you can just ride thatshort out for a nice period of
time.
So it's a great way to get infront of new people, which can
help you grow your following,and it can also, you know, help
on the dopamine side in terms oflike okay, this is great, this
is working.
I'm getting in front of newpeople.
I'm growing my channel.
People are into what it is thatI'm doing.
Three is shorts is a great wayto bring attention to things,
(28:13):
because when it comes to longform content, it's difficult to
get people to click aroundsomething that they don't care
about or they don't know about,or they don't.
You know that they're notthinking about like oh, this
person's talking about this newtool.
Don't care, I came on here towatch.
You know something else when itcomes to shorts, you have less
than a minute to hold somebody'sattention and you can bring
somebody.
You can bring someone'sattention onto anything that you
(28:35):
want to bring attention to and,just based on the shotgun
approach that the YouTube shortsalgorithm is, when you publish
that short, it's going to showup in front of a certain amount
of people.
If you have something to sell,some you know message that
you're trying to share, you knowsome cause you're trying to
bring attention to, then in thatparticular case, it's that
(28:56):
message is going to get in frontof people in YouTube Shorts and
you can count on that.
So because of that, I thinkit's really advantageous there.
The big disconnect that I seehappening is the way that people
are looking at Shorts and whatit is that they're used for.
So I kind of touched on thisearlier when I was talking about
how you know long form creators, because you know people like
myself.
Right, I've been on YouTube fora decade and we see shorts pop
(29:17):
up and it's like, well, how canI use this to get everybody over
to my long form content?
Because, through my experience,that's where all the juice is
right.
However, you have to evolvewith all of this stuff as it
moves along and you have to lookat it like okay, my long form
videos are there for thispurpose, my shorts are there for
this purpose and I'm going todeliver this value and this is
(29:39):
exactly what I'm using shortsfor.
And then, if you choose to livestream, then you do that too.
But I encourage people to lookat shorts and long form as two
totally different games thatyou're playing and two totally
different approaches that youcan take and two opportunities
to serve two different types ofviewers at different times.
So you know, for example, forme, usually when I'm in YouTube
(30:00):
Shorts, it's I'm multitasking.
If I'm watching something onNetflix, maybe I'm waiting on
something, like I'm sittingthere just waiting for my coffee
to you know to be served, orwhatever.
Maybe maybe I'm in the bathroom, you know like be served or
whatever.
Maybe leave him in the bathroom, you know, like those types of
things.
Speaker 2 (30:17):
Just tell you what it is right.
No, it is.
People don't want thatconversation, don't want to have
that conversation, but that'sthe reality, it is.
Speaker 1 (30:24):
It is and in those moments, you know, it gives you
that opportunity to meet peoplethat are in scenarios like that,
or people that are just sittingthere binging shorts because
they like shorts more.
So if you're not making shorts,then I think you are kind of
sleeping on that audience, so tospeak, because there are people
that you can reach there andthey don't necessarily have to
convert over to your long formcontent.
(30:45):
So, within YouTube's algorithms, they have algorithms that are
running everything, and it's notjust one big algorithm, it's
different algorithms foreverything.
So, when it comes to shorts,just make short content that
serves people there, and you'regoing to do great.
For long form content, makegood content that serves people
there.
You'll do great.
When it comes to live streaming, make content that serves
people there.
You're going to do great.
So just looking at everythingas a separate that adds up to
(31:08):
the whole is the approach that Ilike to encourage people to
take.
Now, when it comes to thecrossover, to be fair, youtube
does have, or they have builtthe bridges to where, if people
are interacting with your longform content, then they're more
likely to see your shorts.
If people are interacting withyour shorts, they're more likely
to see your long form contentand so on, and they've even
added direct features.
(31:29):
To where somebody's watching ashort, you can add a related
video and people can followthrough that related video to go
see the long form content.
Now again, this is another onewhere people are like why aren't
people crossing over?
Some people do because of theshotgun approach of YouTube
shorts.
One thing that's reallyimportant to keep in mind is the
first.
I think they mentioned it'ssomewhere around 400 views of a
(31:52):
YouTube short is basically justimpressions, where they're just
testing it against people, andthen, if you go past that, that
means that people are, theyfound the right audience for it
and those people are, you know,enjoying the short.
So, because of that, when youpublish to YouTube shorts, think
of it as a numbers at scalescenario.
So you publish to YouTubeshorts, it goes in front of a
(32:12):
bunch of people.
Some of those people are goingto be qualified for it.
Some of those people are not.
But what you're looking for isyou're looking for just a person
, a couple of people, a handfulof people to see your face or
see whatever it is that you'resharing or showing in that short
.
Make that connection.
Hey, this is them.
Out.
Of those people, maybe youmight have a couple that come
over and interact with yourlong-form content because they
(32:33):
really like what it is thatyou're doing.
But just looking at it like,hey, I'm going to serve them
over there and just based onscale, some of those people will
trickle over, just like inAustin.
I'm sure you can account forthis.
If you are publishing over onTikTok and your TikTok's doing
really well, a lot of peoplealso look at that and they say
how can I get my TikTok viewersover to YouTube?
(32:54):
Same exact thing applies.
I've followed people over onTikTok and I'm like man, I love
their content.
Let me hit their bio and see ifthey have a YouTube channel so
I can also watch them over there.
Everybody that watches theirvideos don't do that.
But for the people that arereally into what it is that
you're doing, they're going toSame exact thing.
When it comes to YouTube Shorts, everybody isn't going to
trickle over.
But the people that are like,wow, this is really good, I
really enjoyed this, or this wassuper funny, or I got a lot of
(33:17):
value out of this, those peopleare going to cross over and
they're going to at least checkout your channel and see what it
is that you're doing.
Speaker 2 (33:23):
Yeah, great advice there.
I mean the actual, likephysical feature related video I
think needs a littleimprovement.
To be honest, like from just aUI perspective, like it, it
doesn't look even that differentfrom the title.
It's like just a line of text,right, it's like related video,
um, and it's right above thetitle and it's almost like
(33:44):
nothing pops about it.
No, it doesn't draw your eyesto that at all.
I think they'll probably.
Speaker 1 (33:49):
I think it was a pacifier.
If I'm honest, okay, makessense.
Speaker 2 (33:53):
I think it was a pacifier, yeah, cause it like
and I get a lot of shorts views,uh and, and almost every short
that I upload, I try and I addit a related video, but it
really doesn't drive that much.
Like, from a million shortsviews a month it'll drive like
500 long views, so it's like notworth, you know, is it?
(34:18):
Yeah, not worth focusing on.
Speaker 1 (34:19):
Yeah, exactly.
Speaker 2 (34:20):
Is it worth like collectively every single day to
add that extra step and selecta manual video?
Not right now, but maybethey'll.
Maybe it is just a pacifier,who knows, who knows?
Now YouTube also just releaseda brand new feature and we were
kind of talking about this lastweek a little bit thumbnail A-B
testing.
So I know you have somethoughts on this.
I'd love to hear what those are.
(34:43):
Do you like it?
Do you dislike it?
Does it still need work?
Where do you stand?
Speaker 1 (34:46):
I absolutely think it still needs work.
I think it's a really coolfeature and I think they're
heading in the right direction.
This is another one that Ithink creators and I think this
is just one of those things thatexperience just kind of speaks
to.
But I think this is anotherthing that a lot of people that
are just kind of new to all ofthis they're getting really
caught up in terms of like okay,this particular video I got
(35:07):
like a 5% increase over here orthis video just going to isolate
what I'm learning here to thisone video.
Really, when it comes to thatparticular feature, what they're
doing is they're trying to helpyou understand over time,
across a lot of your videos, thethings that work.
So, when it comes to thatparticular tool you can upload,
somebody actually just put out avideo about this.
I wish I would have been theperson that did that, but I
didn't.
(35:27):
But somebody just put out avideo where they were showing on
multiple occasions.
They uploaded a video and ithas the same exact three
thumbnails on it and showing thedrastic results that were given
from that same exact thumbnail,because the nature of YouTube
that it goes in front ofdifferent audiences.
So you know, the message to youknow, people that are making
(35:49):
that type of content is, youknow, kind of putting shade on
this particular tool is thatit's more of a thing that you
can use to learn over time.
And yes, absolutely, you canmake big differences to your
videos in some cases, but inmost cases the differences are
relatively small and thosedifferences are things that you
need to note so that, when itcomes to making your next
(36:11):
thumbnail, you can say, okay,well, this seemed to get a
better response on some of thevideos that I've used this on so
far, so let me apply some ofthat to what it is that I'm
doing here on this video.
That's really the intention ofthat tool.
Now, some negatives I have aboutit is one they have it based on
watch time share, so basicallythey're calculating the
click-through rate plus thewatch time, or essentially watch
(36:33):
time per impression from eachindividual video.
So I think that's cool becauseit helps ensure that a viewer's
expectations are being met,because when somebody clicks on
a thumbnail, they're expectingsomething on the other side of
that, and when they watch for alonger period of time, that's a
signal that they are gettingwhat it is that they expected to
(36:54):
get.
So that particular thing, Ithink, is a win.
However, the downside of thatis, let's say, because it is,
you know, more focused on thewatch time, let's say that you
have a lower click through whereyou, let's say, you get less
watch time on a particular videoand with that particular video
that you get less watch time on,it's still a lot of watch time.
(37:15):
Let's say you upload a 30minute video, you still get 15
minutes worth of watch time on avideo, but they're clicking
through at a lower rate in thatparticular case and then they're
clicking through at a higherrate on the other one, but then
the watch time is just a littlebit less than that.
But because of the combinationof the two it, it selects the
(37:36):
winner that isn't really thewinner, based on what you
might've chosen.
So because of that, it kind ofdistorts that a little bit.
So because of that, I thinkthat, um, adding more data to it
would be a win.
So, for example, I want to seetraffic sources.
Okay, where exactly are peopleresponding in these ways?
Because when you're looking ateverything averaged out, it's
(37:56):
not really helpful from astrategic standpoint.
It's great if you're onlytargeting the recommendation
system, but a lot of people also, especially marketers, and you
know people that are trying todrive revenue from YouTube.
That isn't solely based on howmany views you get.
You know we target YouTubesearch for a lot of that, and
when you're basing yourdecisions on the thumbnail that
you're going to use in YouTubesearch on how it performed in
(38:18):
the recommendation system, thentechnically you could be working
against yourself there.
So for me personally, theimprovement that I would like to
see is show us where exactlythe stats are coming from from
the results that we get.
So TubeBuddy, which you'refamiliar with as well, austin.
So with TubeBuddy, they have anA-B testing tool as well, and
it gives like a full report onexactly like where the traffic's
(38:39):
coming from, how long theywatch for each individual
thumbnail, which one drove themost engagement.
They have tons of data aroundeach individual thumbnail that
you A-B test.
If YouTube would apply all ofthat, then it would be a game
changer in terms of the feature.
Another thing that would is ifthey could have something that
(39:00):
would cater the thumbnails thatperformed best towards the
audience or the traffic sourceas a part of that.
So, for example, this thumbnailtypically works better on
homepages, but it sucks insuggested.
This thumbnail typically worksbetter in search, but it sucks
on homepages, and so therefore,we're showing this one on search
, this one on homepages and thisone over here on suggested
videos or the one that dominatesthem all.
(39:21):
However that works out.
But yeah, I think they coulddefinitely do better, but I do
like the idea that they'restepping into that direction and
saying, hey, let's starthelping you have a better
understanding of how people areresponding to your thumbnails so
that you can test, and that youcan test on page load.
So an advantage of YouTube'sA-B testing feature for the
recommendation system is thatit's on page load.
(39:41):
So if I load my YouTube upright now and you load your
YouTube up right now and we lookat the same exact video or same
channel page, that is testing athumbnail we might see
something different, just onpage load, whereas all of the
other thumbnail testing toolsthey do it within a time period,
so like 24 hours here, 24 hoursthere, and it switches it back
(40:02):
and forth that way, which isn'tas accurate.
So you know, I think YouTubehas a real opportunity here to
really educate content creatorson like a really high level if
they move forward on, you know,completely flushing out the tool
.
Speaker 2 (40:16):
Have you heard, out of curiosity, any rumors down
the grapevine that they aregoing to be expanding analytics,
supposedly?
Speaker 1 (40:24):
they are Okay, good yeah.
Speaker 2 (40:27):
Word on the street is they have plans for it.
Nick's got the insiderknowledge so I'm sure, like Mr
Beast and Daryl will you know,get it first.
Oh sure, I love it.
Man, that's awesome.
So kind of talking from thebusiness side of things lead to
becoming actual realized revenue.
(40:47):
So description is it clickablecards, is it you know what end
(41:09):
cards?
Some other just call to action.
What are some of your bestfunneling strategies from
YouTube?
Speaker 1 (41:15):
Yeah, all the above you know, because you know
people take different actions atdifferent times based on the
content that they're watching.
So cards are effective.
In-screen links are effective.
Description links are effective.
Telling people the URL in thevideo is also effective as well.
When you tell people in thevideo, you create one barrier,
which is they have to leave theYouTube app and then go type it
in and they have to remember itin that process.
(41:36):
When you add it in thedescription, you have one
barrier, which is they have tofind their way into the
description to actually click onthe link.
When you have it on a card,it's right there in the player
and they can actually takeaction from there.
Same exact thing from the endscreen.
But they have to get to thatpart in the video for that to
actually show up.
So as long as that card isshowing up when you're talking
about it, then that is anextremely effective way to drive
(41:57):
people off site.
But one of the things you gottabe really careful of when it
comes to YouTube and using thoseparticular features is, let's
say, at the very beginning ofyour video you say something
like hey, I'm Austin fromSyllabi and you have a card show
up and it's within the firstminute of your video.
In that particular case, if youhave a lot of people leaving
your video at that point in time, then it could have a negative
(42:18):
impact on your video.
So, because of that, if you douse cards, YouTube's
recommendation is that you usethem within the last 20% of your
video so that you don'tsacrifice that video for the
sake of getting people to clickon a card to watch another video
or to leave the site Makessense, but, yeah, sending people
through all of those avenues iseffective, but the thing that's
(42:38):
even more effective is justcontinuing to add value over
time.
That's even more effective isjust continuing to add value
over time, because then peoplewill get to trust you and
whatever action that you, youknow, tell people to take in the
video, if it's clickingsomething on screen, if it's
finding it in the videodescription, if it is clipping,
clicking the shopping link on ashort or visiting the URL that
you mentioned in a video, ifpeople trust you and they are
interested in that thing thatyou're trying to bring attention
(42:58):
to, then they're gonna take theaction on it Now speaking about
providing value over time tocreators, you have an amazing
tool called Creator Mix.
Speaker 2 (43:06):
I'd love to hear you talk a little bit more about
what that is and who thatbenefits.
Speaker 1 (43:11):
Absolutely so over time I've actually tried to make
different free tools forcontent creators or free
resources for content creators.
So the very first I did it on aYouTube channel.
It was called Free Stock Vidsand the whole thing there was I
was uploading stock videosbecause I have tons of just
stock B-roll footage not stock,but that I've made.
I've got a bunch of friendsthat are content creators and
(43:33):
filmmakers and all this stuff.
So the whole idea was that Iwas gonna create this free
resource on YouTube where peoplecan just download the video
files through just Amazon S3links down in the video
description everything for free,no opt-in, anything like that
and I was uploading videos to it.
Everything was going great andthen I got hit with a duplicate
or yeah, I think it was aduplicate content penalty and
they completely took the channeldown.
(43:54):
Fortunately, I was able to getthe channel back up, but it kind
of sucked the wind out of mysails for that particular
project, so we let it go.
The second thing is CreatorMixCreatorMixcom.
It's a free resource forcontent creators, marketers,
podcasters, anybody that needsmusic for things.
You can use the music inCreatorMix for free.
You basically just sign up foran account on the website.
(44:16):
You download whatever songsthat you want from that website.
You can use them freely in yourcontent.
There is a license down in thefooter that gives you permission
to use that content in any waythat you choose outside of you
know re-uploading it as a freeasset or you know selling it in
some way.
But it gives you fullpermission to use the content in
your content in any way thatyou would like.
(44:36):
And one of the reasons that it'simportant to download that
license is because no copyrightsystem is perfect and little
details.
Because, like, let's say, youhave an EDM track and there's
like a, you know, just acontinual driving, you know,
kick drum.
Sometimes their systems willidentify that and they'll match
that particular rhythm and it'llfalsely flag it and say that
(44:57):
it's another song, but it's not.
So when you have that license,then it, you know, then it shows
them that, hey, this is thesong and, um, when you dispute
it, you actually have somethingthat you can give them for your
evidence, so to speak, so thatyou can make sure that you don't
have any issues there.
Um, but yeah, it's creatormixcom.
You can also stream it in yourlive stream.
So we have a Spotify.
Um, you know, uh, set up aswell to where you can stream it
(45:18):
in the background.
If you like, have your Spotifyconnected through OBS or your
stream deck or something likethat, then you can also stream
it in the background there.
Just look for creator mix onSpotify, you know, if you want
to take that approach, that'sfantastic.
Speaker 2 (45:30):
Out of curiosity, is it?
Speaker 1 (45:32):
is it you and D that are making it, making all the we
have music that we've madethat's going to go in there too.
It's a passion project, sowe're just kind of putting stuff
in there when we get theopportunity to.
D is mainly managing that andhe does all the customer service
and stuff.
Um, but with that, everythingthat's in there currently is
from, uh, people that we'vehired to make the music and we
bought all the rights and allthe stems and you know all that
(45:54):
stuff from them.
Um, we have, I think, one ortwo artists in there as well, um
, that we actually knowpersonally and all of that that
we've also worked outarrangements with to use that
stuff in there as well.
Speaker 2 (46:05):
That's fantastic.
I'm looking at it right now andit looks great.
There's all kinds of differentmoods and genres on there 80s,
retro, chill, dreamy, electronic, energetic, futuristic.
We got chill hop, cyberpunk,house, lo-fi uh all things that
I listen to while I work duringthe day uh, so these are, these
(46:28):
are awesome.
I'm definitely gonna look, uh,look more into this and maybe
start using it in some of mylong form uh as well.
Um, so, to kind of you knowwrap up here, because this has
been just a 45 minutes ofYouTube masterclass here.
So thank you for sharing all ofthat.
I guess you know.
To sort of end here, what's?
(46:49):
What's a final, best piece ofadvice that you would have for
somebody who wants to commit totheir YouTube journey?
Speaker 1 (46:59):
All of this stuff is hard for For somebody that's
just getting started.
It's really important to notcompare yourself to people that
you see on YouTube, like as aviewer.
Good content creators makeeverything look really easy, and
when you're watching videos andyou're seeing videos get a lot
of views on them and you setthis bar that says, okay, well,
my content, when I publish myfirst videos, my content has to
(47:21):
get this type of response in itor I'm done.
You're really working againstyourself in that capacity
because you know, for example,you know Austin mentioned
earlier that you know he, youknow, was working on things for
eight years before you know hehit that.
You know, before he hit thatthing, that he was like, just
you know, a rock star at.
And then you know, for me, I'vebeen an entrepreneur in some
(47:41):
form or fashion since I've been19.
And it took me until I was 39to start getting any type of
real life-changing type oftraction.
So all of this stuff, when itcomes to making videos for the
internet, when it comes toonline marketing, any of that,
it's all just a learning curve.
Basically, you just have to gothrough the processes of
learning all these differentthings.
(48:02):
So the more time that you canspend learning and then applying
what it is that you learn andthen learning from what it is
that you apply in terms of theresponse that you get and then
doing it again.
The more time that you canspend doing that and the faster
that you can go through thosereps, the faster you're gonna
get to where it is that youwanna go, but faster you're
going to get to where it is thatyou want to go.
But the most important thing isjust to always remember that
you're in a learning curve andthat anytime that you hit a
(48:25):
roadblock, if you, you know,start getting momentum and it
stops, that means that okay,that means I've learned up to
here, so that now I have morestuff that I have to learn to
get me past this roadblock.
Right, so just keep putting onefoot in front of the other and
anytime you run into that stoppoint, just look at it as like,
oh, like you're not having aproblem.
It just means that there's moreto learn.
(48:46):
I just got to learn my waythrough this and then, through
what I learn, I have toconstantly keep applying things
so I can really get a goodunderstanding of what does and
does not work, but alwaysembrace that learning curve and
don't compare yourself to peoplethat have been doing this for a
year, people that have beendoing this for five years, 10
years.
If you're just getting started,just identify where you're at,
that you're in that beginningprocess and just focus on that
(49:07):
part of the learning curve andyou'll get there.
You got this.
Speaker 2 (49:10):
Such good advice.
That really resonates with me,because I always say like
there's seasons of growth andthere's seasons of learning, and
it's cyclical, it just happensover and over and over again.
So really good advice.
And I love like the bestexample is just look at Mr
Beast's oldest videos.
Like I love that he's keptthose up, right.
(49:30):
Like if you look at Mr Beast'svideos today, that is impossible
standards to have for yourself,right, but you look at his
first videos, he's not even oncamera, it's just him playing,
you know, video games andtalking as a, as a teenager, as
a kid, uh, super, super awkward.
All of these guys.
You know ksi as well, samething.
Like they're just old videogame, uh, recordings, and then
(49:52):
it turns into something,something else, right, and they,
they just stick with it yearsand years and years and they
gain amazing traction.
But it's because they nevergave up and they continue to
learn and double down, like yousaid earlier on.
Like you had one video about theSEO, right, and you're like
whoa, this got significantlymore views than my other content
.
Let me go down this rabbit holea little bit.
(50:13):
And then you double down onthat thing and until it becomes
saturated, and then you learn,learn, learn and apply, apply,
apply and it continues to grow.
I mean, that's not just YouTube, but that's a valuable lesson
for everything in life.
So, nick, absolutely.
If someone wants to get incontact with you, they want to
reach out and learn more fromyou.
What's the best way to getahold of you?
Speaker 1 (50:35):
Just go to nicknemancom, slash bio, and
then all roads will lead to Romefrom there.
My DMs are open everywhere Ibio, and then all roads will
lead to Rome from there.
My DMs are open everywhere.
I'm most active on YouTube andTwitter, but my DMs are open
everywhere, so you know.
If you want to reach out forany reason, feel free to hit me
up.
Speaker 2 (50:50):
And I will have all of these links in the show notes
for you to check out everybody.
Nick, thank you so much againfor joining and sharing your
wisdom today.
Speaker 1 (50:59):
Thank you, austin.
Super appreciate theopportunity to be here today.
Super fun conversation and,yeah, man, thank you a bunch for
having me on.
I appreciate it.
Speaker 2 (51:07):
Absolutely, and thanks everybody for listening
to another episode of BusinessTalk.
I hope you learned somethingfrom this episode.
I know I did.
If you did, we would love tohear your thoughts.
Leave us a five-star review onwherever you listen to your
podcasts iTunes, Spotify, GooglePlay, some other weird platform
, whatever suits you.
(51:27):
I'd love to hear it and I willsee you soon in the next episode
.
My friends, Thank you forlistening to another episode of
Business Talk.
If you feel like you're readyto get started on TikTok, I have
a completely free TikTokchecklist that you can find in
the show notes and descriptionof this episode.
If you found this episodeinspiring, consider leaving us a
five-star review on iTunes oryour favorite podcast listening
(51:50):
platform.
I know that's a lot to ask ofyou, but it really does help the
podcast reach more people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
Until next time.
I'm just not a huge fan of them driving people into
shorts as aggressively as theyare.
I think it's a degrading of theplatform from the creator side.
Speaker 2 (00:08):
Welcome back to Business Talk, a short form
video marketing podcast.
I'm your host, austin Armstrong, and on this show I interviewed
the best content creators andentrepreneurs who have leveraged
short form video to actuallydrive leads and sales.
In this podcast, we deep diveinto their tactical strategies
so that you can get actionabletakeaways.
You can connect with me acrosssocial media at Socialty Pro.
(00:32):
Today's episode is sponsored bymy company, syllabiio.
Syllabi is a one-stop shop forvideo marketing on social media,
from finding viral topics inyour industry to generating you
video scripts, creating facelessvideos, creating your own AI
avatars and even directpublishing to your social media
accounts.
Syllabi is like five tools inone.
(00:55):
You can get started today witha seven-day free trial in the
show notes.
Let's jump into today's episode.
Today's guest is the YouTubelegend, nick Nimmin.
Nick Nimmin helps contentcreators thrive on YouTube by
providing tips, tools andresources to help them navigate
the complexities of the platform, and he practices what he
(01:17):
preached with almost 1 millionYouTube subscribers.
I am so excited to finally seeyou get that gold play button
for yourself, brother.
Speaker 1 (01:25):
How are you?
Thanks, man.
Yeah, I'm doing fantastic.
Austin, super excited to behere today.
Super appreciate, you know, theconversation that I know we're
getting ready to have.
It's going to be awesome,looking forward to adding value
to anybody that's listening tothe podcast.
But most importantly, man, I'mjust excited to be here.
You know, talking to you likethis is fantastic.
You know I see what it is thatyou're doing.
You're absolutely crushing iton every single way that
(01:46):
somebody can crush it and I'mjust excited to be here and be a
part of the conversation.
Speaker 2 (01:52):
Well, thank you, man, and it's been so awesome to get
to know you, because I'm a bigpractice what I preach type of
person as well and I've learnedso much from you and I try to
learn from all of the onlinecoaches across every platform.
I jumped into the YouTube game10 years ago and I went to
(02:15):
conferences.
I've seen you speak a bunch.
I've seen all of these amazing.
I buy the YouTube books.
I listened to the YouTubepodcast.
I think I told you the firsttime that we met in person at a
conference I was a big fan ofcomments over coffee, over the
YouTube podcast.
Man, like I listened to thatevery episode.
I just you know, you soak it up,you apply and you stick with it
(02:40):
, and consistency over time andmaking those micro improvements
compound incredibly well and ittook me, you know, eight years
of consistency to really for itto compound and grow.
But that's you know.
I'm not special, I don't havethat natural talent.
(03:00):
I just work hard, right, andthat's why I think everybody
that is willing to just stickwith it can grow, as long as
they take action, they learnfrom the best, they actually
apply, they try and improve 1%every single time, and so it's
just an honor to be to to bechatting with you, man, so thank
you, that's awesome and youknow to kind of follow that up a
(03:21):
little bit.
Speaker 1 (03:21):
You know how you mentioned, you know it took
eight years and the importanceof you know to kind of follow
that up a little bit.
You know how you mentioned, youknow it took eight years and the
importance of you know thatmomentum and just kind of you
know seeing something throughand having that vision.
You know, I think when it comesto that natural talent I don't
think hardly anybody has naturaltalent I think when it comes to
you know the natural talentside of things, I think you know
, if you're a musician and youknow practicing all the time to
(03:46):
even be able to identify that,you have that talent in the
first place.
And then the real challengecomes to where you're like, hey,
if I'm gonna take these talentsand I'm gonna turn them into a
business of some kind, how do Ido that?
And then from there nobody hasthat natural skill.
That's another thing that youhave over time in terms of just
(04:09):
the understanding of learninghow to do those types of things.
So you know, when it comes to,you know that, that you know
seeing things through and thatconsistency, you know that's the
way, putting in those reps to,you know, achieve pretty much
anything.
It is that you want to achieve.
It's just setting that targeton the wall and then you know
taking all the actions requiredin order to hit it.
Speaker 2 (04:19):
Yeah, and talking about consistency, I mean, you
have been such a beast onYouTube, man, but I really don't
know your origin story beforestarting to coach on YouTube and
being, you know, one of thelargest YouTube tips and
strategies channels on YouTube.
Where did you come from beforeYouTube man?
(04:42):
What were you doing thatultimately led you to be a
content creator?
Speaker 1 (04:45):
So I've been a serial entrepreneur since I've been
about 19 years old, so the lastjob that I had was working at a
pizza place, and after that Ileft that, and I basically have
been trying to figure things outever since I'm in my 40s now.
So, like you were talking about, it's been a lot of consistency
, a lot of hard work, tons offailure along the way.
(05:13):
But right before I got ontoYouTube, though, I was doing
online digital services.
So basically, the process waswhere I would basically just go
on a bunch of web forums andspam.
At that time I don't know ifthey still do, but you would you
were able to add your linksdown in your signature services
that you offered.
So I was just on all the forumsspamming everything you know
under that brand name at thetime, and when I was doing that,
you know I would just, you know, get customers and all of that.
(05:35):
And it allowed me to, you know,be able to work online and be
able to work from anywhere,being able to design for people.
So I learned how to design inhigh school and then I continued
through just the passion ofloving design and, you know,
self-taught, continued designerfrom there and I started
offering those services as a wayto be able to work online so
that I can live in Thailand.
And when I came over here, thatwas all I was doing at that
(05:58):
time.
And, as you know, you knowsomebody that's offered services
in the past.
When you offer a service, youhave clients that start asking
you for additional services.
Hey, do you know anybody thatcan do this?
Do you know anybody that can dothis?
So at that time, I startedhaving people ask me for you
know, hey, do you know anybodythat knows anything about search
engines?
Because we're trying to get ourblogs to, you know, show up in
Google search and things likethat.
So I started watching a bunchof Matt Cutts videos when he was
(06:27):
doing the webmaster videos wayback in the day.
You know about Google forGoogle web developers, and at
that time I started figuring outhow to, you know, get websites
to rank and search and all ofthat, and I started offering
that as a service, as well aswriting blog posts and that sort
of thing, and that became likea little side thing as part of
that business as well.
So through those two things andjust working with other
customers and seeing some of thethings that other people that
were doing things online weredoing, I started looking into
(06:50):
internet marketing and part ofthat was I was also wanting to
kind of get out of the designthing, just because I you know
my brother and I because we hadthat together we had a string of
difficult clients and becauseof that it just made the passion
side of it not as passionateand I was just looking for other
things to get into and a forumI was frequenting at that time
(07:11):
called the Web Warrior Forum.
On there a lot of people weretalking about how impactful at
that time keep in mind this was10 years ago how impactful at
that time YouTube was forgrowing an email list and one of
the things that I had learnedfrom, you know, trying to learn
about internet marketing was howimportant an email list is.
So because of that I was like,okay, so they're saying that you
(07:32):
can get emails on YouTube.
I know that if I want to getinto internet marketing, I got
to, you know, start generatingsome email addresses.
So I don't really want to dothis YouTube thing, but I guess
I'll give it a shot.
It wasn't that easy.
I had a bunch of stuff I had towork through but I was like,
let me give it a shot.
And one of the things that Ihad to work through was
overcoming camera shyness,because I didn't wanna be the
guy on camera At that time, 10years ago.
I mean, look now, but at 10years ago I was thinking to
(07:54):
myself YouTube's like a youngperson thing, I'm too old to
even this.
I don't want my brother to know, friends to know, I don't want
any family members to know.
I just want to do this kind oflow key.
And I had to work through all ofthese problems in my own brain
and kind of overcome my ownfears of getting on camera and
all the judgment that I mighttake in because of it.
(08:14):
So one of the things that Ilearned from watching other
people at that time like DarylEves, tim Schmoyer when he was
with Real SEO, james Wedmore,gideon Shalwick, david Walsh
online as well One of the thingsthat they mentioned was, if
you're gonna start a YouTubechannel, one of the really good
places to start, if you justdon't know what to do, is just
(08:35):
talk about problems that you'reovercoming yourself that you can
help other people with.
So I was like, okay, let me dothat and I'll just make this
first video about how toovercome camera shyness.
And I did, and because I wasdoing it for the purpose of
generating email addresses, thatvery first video, I had an
email opt-in and I starteddriving emails right away from
that very first video.
And then from there it took meabout five months to get my
(08:58):
first 150 subscribers on myYouTube channel, just like
everybody else, right Struggling, doesn't know what to do.
And then I had the opportunityto work with somebody else who
did know what they were doing onanother channel and during that
period of time they were amentor and they basically got me
up to speed on what matterswhen it comes to YouTube and we
started that another channelcalled All Our Questions, which
(09:21):
is still online, and on thatchannel we started getting some
momentum right away, startedgrowing the fan base right away.
All of that stuff was great.
But I couldn't handle theworkload because at that time I
was still doing the designservice, still helping people,
you know, with their searchengine optimization, plus having
to make YouTube videos, and Ijust wasn't making any money
from the YouTube stuff at thetime.
And I kind of hit this breakingpoint to where it was like,
(09:47):
okay, I need to either stopdoing YouTube completely which I
wasn't willing to do because Ihad caught the bug already.
So I'm like, okay, I'm going tostop doing YouTube completely
and just go back to what I wasdoing before and stick my head
in the sand, or I'm going tocome back to my other channel
and just start talking aboutthings from my life that are,
you know, a little bit easier tomake that content, because it
wasn't things that I had toresearch and stuff like that.
So at that time I got back totalking about, you know, like
(10:09):
SEO and you know, coming up withvideo ideas and things like
that that I was dealing with atthat time and one video that I
made specifically about YouTubeSEO.
The comments just lit up onthat and people are like make
more like this, make more likethis.
Cause it was more strategybased instead of just kind of
you know, theoretical, like oh,you want to come up with video
ideas, go look at magazine racksand you know those types of
(10:30):
things.
So, uh, what happened from thereis just like YouTube's
algorithm follows the audience.
I was like, okay, let me followthe audience too.
I didn't have any of this stuffplanned.
So, basically for me, I startedmaking videos sharing the
things that were working for meat that point in time, and then,
from there, people startedreaching out to me for help and
for a long time I was like, no,I don't do that, I don't even
(10:51):
know how to do.
It had one person that was likeI know, you don't know how to
do it, but let me try.
Like, let me be your testsubject here, your guinea pig,
and try out.
And I was like, okay, I will.
And then got results for them.
And then I was like, well, letme try another one and then help
them, you know, get results.
And then it just kind of, youknow, expanded from there.
(11:12):
And then one of the really coolthings that that taught me was
when it comes to YouTube,everything isn't the same for
every channel.
There's general best practicesthat everybody has to follow, or
most people have to follow, butwhen it comes to you know the
nuts and bolts of everything.
You know things are differentacross channels.
So, for example, you know onyour Sociality Pro channel, what
you do with your thumbnailsmight not be as effective if I
do the same exact thing with mythumbnails and just like you
(11:35):
know somebody else in some otherniche what it is that they're
doing with their thumbnails ortheir titles, it might not work
if I try to do it for mine.
And it just kind of taught methat lesson and it just started
giving me more info for myselfto work with also, and, um, and
I started applying all of thatto you know my channel and
following best practices and allof that stuff.
And you know next thing, youknow I'm sitting here on this
show having this conversationwith you.
Speaker 2 (11:56):
That was amazing, man .
There's so much that I that wecould unpack there, uh, and go
down deep rabbit holes.
I mean, you know, one thingthat you brought up they worked
before but still is relevanttoday is is just talking about
the problems that you'reactively going through and how
you're finding solutions andworking through them.
That's just kind of humanpsychology, and people also have
(12:19):
the same problems that you havethat you are currently going
through, and people also lovethe hero's journey a bit too
right, and so that's a greatsort of for Joseph Campbell.
It's a great actionable thingthat you can work into your
content strategy right, Like Ihave this problem.
Here's an obstacle, here's thegoal, here's what I'm working
(12:42):
towards, here's, you know, thethings that are happening along
the way that ultimately gettowards that goal and that's
just kind of included in our DNA.
That is storytelling, sincestorytelling existed.
So that is always a good format, that that is always going to
be relevant, no matter how youcreate content, uh, on online,
and it's it's.
It's amazing to hear you know,you, you've been at it so long
(13:05):
and you're still so passionateabout it.
I wanted to ask you about livestreaming too, because you,
you've been such a greatadvocate for live streaming over
the years, and and your, yourbrother D as well you, you guys,
have done so many crazy thingswith.
With live streaming like what?
12 hour live streams, like justinsane, insane, long, long,
(13:26):
long live streams of just value.
Can you talk about yourexperience with live streaming
and your thoughts on itcurrently and in the current
state of YouTube?
Speaker 1 (13:37):
Absolutely so.
When it comes to live streaming, a lot of people look at live
streaming in terms of how's thatgoing to help my video content,
just like they kind of look atshort form content right now.
The general kind of mind stateof content creators right now is
why are people that arewatching my shorts not
interacting with my long formcontent?
Or why are people that areinteracting with my live streams
(13:57):
not interacting with my longform content?
Or you know any just kind ofmove those around and you know
it apply to in any direction.
Or you know any just kind ofmove those around and you know
it apply to in any direction.
But the idea that I try toshare with people is that when
you create these differentassets for people to interact
with, or these different piecesof content for people to
interact with, you get to onemeet people where they are.
Two, you get to be in front ofpeople based on what it is that
(14:20):
they prefer from you.
So you know, like in your case,for example, you're going to
have some people that arelistening to this show that are
not watching every verticalpiece of content that you put up
.
You're going to have otherpeople that are watching all the
vertical content that you'reputting up, but they're not
listening to this show, and it'sjust based on their preferences
.
It's not that you're doing onewrong or one you know right or
whatever.
It's just that you know peoplehave their preferences.
(14:42):
So because of that, when youlive stream, you get to meet
people where they are, but itgoes.
It goes deeper than that.
So when it comes to livestreaming, it's a lot different
than making video content, andthe reason for that is because
typically, when it comes tovideo content, a lot of content
creators will polish that videocontent up.
You can say things a bunch oftimes until you get it right.
You can make sure thateverything's perfect.
(15:02):
And through that process, youalso go through a negative thing
in my opinion, but we all do itwhich is you strip away parts
of your personality that youdon't want people to see and you
make sure that the parts ofyour personality that you do
want people to see are in thecontent.
When it comes to live streaming, you don't have that luxury.
You just have to be yourself,and because of that, live
(15:26):
streams create a really strongconnection with the people that
you're interacting with.
So there's something calledparasocial interaction or
parasocial relationships, andthe whole concept of parasocial
relationships is that it's aone-sided relationship and the
whole concept of parasocialrelationships.
It stems from hollywood and thewhole thing is basically to
where characters that play TVshows or they play certain
characters in movies whenthey're out in the street,
(15:47):
people get to know them throughthat content that they make and
when they meet them in thestreet, they think that they're
that person.
They expect them to act in theway that that person does and
all of that and it's just basedon their perception of what's
going on, based on theirone-sided view of their
relationship, but it's still aconnection that's created.
So, when it comes to livestreaming, the same thing
happens, because you are puttingit all out there and you're
(16:09):
sharing the nuances of who youare and how you look at things
and you're communicating in yournatural way.
It gives you the opportunity tolean into that parasocial
relationship and, like, reallylet people know who you are and
what it is that you're about andbe your most authentic self.
And I know that that sounds newagey, but that's a really
(16:30):
powerful thing when it comes tolive streaming is it's a great
community builder.
So, as you know, austin, when itcomes to you know creating
content, it's important to workin content that nurtures your
audience as part of yourstrategy.
If you want you know audienceas part of your strategy, if you
want you know people to getdeeply involved with what it is
that you're doing.
Live streams are a great way tokind of do that in a really
fast way.
So, as long as you can getpeople showing up to your live
(16:51):
streams, you can call people outby name, you can answer their
questions directly, you cananswer their comments directly,
you can laugh with them, andthat situation is similar to
what happens when you're inperson, and that's what really
helps reinforce thoserelationships that you get
during live streams.
But in addition to that, youalso start creating a general
(17:13):
viewership around your livestreams.
So then you have people thatregularly watch your videos, you
have people that regularlywatch your short form or your
vertical content, and then youhave the people that regularly
are sticking in and hanging outin your live streams as well.
So you get to create anentirely different audience
around it, which means you alsoget to create additional
sponsorship opportunities andother monetization opportunities
around that core audience thatyou're creating there as well,
(17:35):
so it's basically just anentirely additional asset that
you're building for yourself bylive streaming.
Yeah, so good.
Speaker 2 (17:42):
And you know the other thing that I love and I
need to do more live streaming,but it's it's probably the best
option to get the most repurposeability out of it as well.
I mean, if you really break itdown, like you could live stream
a podcast, so you have thepodcast, the audio et cetera,
(18:02):
and then, if it's optimized, itcould live as a long form video
on YouTube.
And then you could clip it,like Joe Rogan, say, right, and
have individual clips onindividual segments, on
individual subjects that canblow up on trending topics, et
cetera right.
But then you could also turn itinto shorts.
You change the aspect ratio,you use a tool like Opus or
(18:25):
something like that and you turnone long live stream into a
hundred different shorts thatyou could take and repurpose
across all social mediaplatforms.
It just gives you so manyopportunities and I love it
there.
Speaker 1 (18:37):
The other thing I was just and it's not just on the
repurposing side either.
It's also like if you aresomebody that is doing all these
things professional like, let'ssay, that you are somebody that
is uploading content as amarketer, or you're somebody
that's uploading content as amortgage broker or a real estate
agent or some type of otherservice provider or, you know,
expert In that particular caseyou also get to flex your
(18:59):
expertise as well, because whenit comes to video content, you
can I mean technically, youcould give me a document about a
script for being a dentist.
Right, we could make that insyllabi.
Right, we could make this ascript about you know some tips,
about you know dental health orsomething like that, and I
would be able to commute that,communicate that script with an
(19:22):
authoritative enough tone thatwhen people interacted with that
script, they'd be like, huh,this guy might have a dental
license, right.
So when it comes to livestreaming, it's different,
because with live streaming,when people are asking you
questions and things like that,like you have to be able to do
it on the fly, versus being ableto have any types of
preparation to where you're like, oh well, I'm just going to
construct this to make it looklike I want it to look.
(19:43):
Now it's like, okay, people arejust throwing stuff at you and
you have to be able to react tothat, you know, on the fly.
Now, of course, it's going tobe dependent on the type of live
stream that you do, but it'salso a really good place for
that.
In fact, for me personally,speaking, doing speaking
engagements, was never on mylist of things that I had wanted
to do or that I was trying todo in any way.
(20:03):
However, through my livestreams, that allowed people to
see that, like okay, you know heknows what he's talking about,
he's good on his feet and thingslike that, and because of that,
that live stream actually gotme speaking engagements as well.
So you know, yeah, so your livestreams can do more for you
than just grow a fan base.
They also can show other peoplethat are peers or you know
(20:25):
people that can kind of give youa lift up, so to speak, that
you know that you know whatyou're talking about, which is
great.
Speaker 2 (20:30):
I love that as somebody who wanted to be a
public speaker and hasaccomplished that, which is a
personal goal of mine.
Congratulations.
Yeah, thank you.
I definitely have to do morelive streaming.
Maybe I'll get more speakingengagements from doing that.
That's great.
I love interacting with peopleat events as well just the
(20:53):
one-on-ones, the questions thatyou get after a speech on stage.
It's so fun.
I love doing that.
I was also laughing at yourpoint about the parasocial
relationships.
I saw an interview recentlywith the actor that plays
Homelander on the Boys.
Have you watched the Boys atall?
I haven't.
That plays Homelander on theBoys.
(21:15):
Have you watched the Boys atall?
I haven't.
Okay, it's a very violentsuperhero show on Amazon and
it's almost a satirical take on.
If Trump was a crazysupervillain and people are all,
oh, nice, it's pretty crazy.
But I saw a recent interviewwith him that people go up on
the street and think he's, he'sHomelander, which is this like
(21:36):
megalomaniac, narcissistic,psychopath, uh, that just
murders people, like crazy andthey're, and he's like no, I'm a
really nice person.
So there can be pros and consto that parasocial relationship
as well, depending how you comeacross.
Absolutely.
Speaker 1 (21:55):
And you can get that from videos too, you know, for
example, you know we both know,you know anybody that's like
keeping an eye on what's goingon with AI stuff.
You know you'll probably runinto Matt Wolfe as an example.
So you know, as soon as theconsumer grade AI started
hitting the scene about, youknow, a year ago, when he
started his channel, you know Iwas watching, you know, his
videos all the time to stay upto date.
(22:17):
And then when I saw him atVidSummit, you know I walked up
to him and not only did I likefanboy out a little bit and I'm
like you know, hey dude, youknow I've been watching your
videos, blah, blah, blah.
But like I threw that pair ofsocial relationship to him,
(22:40):
almost like I just hadn't seenhim in a while.
Speaker 2 (22:41):
Right, and I think that that's another you know,
really uh, uh powerful thingwhen it comes to online video
and live streaming as well.
So, true, I, I love that aboutbeing a content creator and go
into conferences as well as justchatting with people.
I mean, we, we were just in intube fest and, uh, there's a guy
, chris a out to Chris Cowdenthat we've been connected online
for a while and like he'swatched a lot of my content, but
we've also done stuff likepodcasts and whatnot together,
(23:04):
but that was the first time thatwe actually met in person and
so, like you form thisrelationship from like sort of
seeing each other and eachother's content, and then when
you finally meet each other inperson, it's like you are
friends, you know that person,so it's just, it's an amazing
experience.
Now to go into kind of YouTubeshorts I want to get your honest
opinion on the state of YouTubeshorts right now.
(23:26):
Do you like them?
Do you hate them?
Do they hurt long form channels?
Go deep on YouTube shorts ifyou want here.
Speaker 1 (23:35):
Absolutely so.
In terms of my personal taste,I like watching them, but I do
not like how YouTube is takingattention away from long form
content to drive people intoshort form content.
I think it's counterintuitive.
I'm sure they have data to backup, like maybe if somebody goes
into shorts, they end upspending more time overall on
the platform.
You know things like that.
But as a content creator, Idon't like it.
(23:55):
And as a viewer I don't like itbecause if I'm on YouTube and
I'm loading up the regular sideof YouTube, I want to watch that
stuff.
If I want to watch shorts, thenI want to click into the short
shelf and go watch shorts, right.
So because of that, I'm not ahuge fan of that.
Even with the most recentupdate that they're testing
right now that it looks likethey're rolling out, they even
have over on the side to where,on a desktop, you're going to be
(24:18):
able to see like related shortsor not related shorts, but
remix shorts, that that yourviewers have made and things
like that.
But I'm just not a huge fan ofthem driving people into shorts
as aggressively as they are.
I think it's a degrading of theplatform from the creator side.
Now, with that said, I alsothink that Shorts can be a very
(24:38):
powerful tool for a bunch ofdifferent reasons.
So the very first is if you'resomebody that's just getting
started on YouTube, shorts arean amazing place to get started,
and the reason for that isYouTube is hard.
Youtube is really hard.
There's a lot of skills thatyou have to learn.
There's a lot of moving partsthat you need to be able to get
in place just to be able tocompete on YouTube to where you
(24:59):
publish a video and you startgetting a decent amount of views
on that video compared to allof the other videos that are on
YouTube.
Right?
That's a very difficult thingto do.
When it comes to shorts, it'seasier in that regard because
you just have to focus on oneskill, which is I mean, there's
skill.
There's another stack of skillsinvolved in this, but you just
have to focus on making goodvideos, right?
(25:19):
You don't have to worry aboutclicking on them.
Your title can be okay.
Titles do matter when it comesto shorts, but the title can be
okay.
But the thing with YouTubeshorts is they just happen to
people.
People don't choose to watchthem unless they come in from.
You know one of the shorts thatYouTube shows on a homepage or
something like that.
So because of that, a majorityof the shorts viewers that are
(25:40):
interacting with content, youknow somebody swipes up and then
bam, there's your video.
So your skillset comes down tohow can I grab somebody's
attention and how can I pullthem through this content enough
to where YouTube deems it as asatisfactory experience for this
viewer.
That is a lot easier than howdo I come up with a good video
topic that, if it shows up onsomebody's homepage that a bunch
(26:02):
of people are going to beinterested in this.
And then how do I make athumbnail that is going to not
only grab their attention buthelp them identify the content
about something that they careabout?
And then how am I going towrite a good, compelling title
that then is going toessentially convince that person
that this video is worthy oftheir time.
And then, once they click in,then you have to go through the
whole process that you have togo through in terms of holding
(26:24):
somebody's attention with thevideo for a longer period of
time, which is also moredifficult to do.
So it's just a different gamethat you're playing in shorts,
but I think, when it comes toshorts, though, it's a great
opportunity for motivation,right?
Because if you're a new contentcreator and you're publishing
long-form videos and you'regetting 10 views on a video,
you're going to think why am Idoing this, right?
(26:44):
How long am I going to get 10views on a video before I start
getting 100 views?
Or how long am I going to get100 views before I start getting
1,000 views?
And when it comes to short formcontent, you can publish your
very first short and right awayyou're probably gonna see you
know somewhere between you know50 to you know a hundred views
on that particular short, andit's gonna feel amazing.
So it's gonna hit your dopamineand your dopamine is gonna say
(27:07):
this is working.
And then you're gonna keepgoing, and I think that by
itself, is a really powerfulthing when it comes to Shorts in
terms of new creators.
Now, when it comes toexperienced creators, I think
Shorts is another thing that hasadvantages as well.
The advantage is it gets you infront of new people.
So, again, even when youpublish long-form videos, if you
have experience, still yousometimes don't hit the mark.
(27:29):
Sometimes YouTube's algorithmjust based on how things work,
they won't show your videos topeople that haven't interacted
with your videos in a while,whereas if you publish a YouTube
short, they're just putting youin front of.
It's kind of like a shotgunapproach to where they're just
kind of testing the waters tosee who will respond to your
content.
And as long as they find a veinto follow, so to speak, in
terms of people that areresponding well to it, then you
(27:52):
know you can just ride thatshort out for a nice period of
time.
So it's a great way to get infront of new people, which can
help you grow your following,and it can also, you know, help
on the dopamine side in terms oflike okay, this is great, this
is working.
I'm getting in front of newpeople.
I'm growing my channel.
People are into what it is thatI'm doing.
Three is shorts is a great wayto bring attention to things,
(28:13):
because when it comes to longform content, it's difficult to
get people to click aroundsomething that they don't care
about or they don't know about,or they don't.
You know that they're notthinking about like oh, this
person's talking about this newtool.
Don't care, I came on here towatch.
You know something else when itcomes to shorts, you have less
than a minute to hold somebody'sattention and you can bring
somebody.
You can bring someone'sattention onto anything that you
(28:35):
want to bring attention to and,just based on the shotgun
approach that the YouTube shortsalgorithm is, when you publish
that short, it's going to showup in front of a certain amount
of people.
If you have something to sell,some you know message that
you're trying to share, you knowsome cause you're trying to
bring attention to, then in thatparticular case, it's that
(28:56):
message is going to get in frontof people in YouTube Shorts and
you can count on that.
So because of that, I thinkit's really advantageous there.
The big disconnect that I seehappening is the way that people
are looking at Shorts and whatit is that they're used for.
So I kind of touched on thisearlier when I was talking about
how you know long form creators, because you know people like
myself.
Right, I've been on YouTube fora decade and we see shorts pop
(29:17):
up and it's like, well, how canI use this to get everybody over
to my long form content?
Because, through my experience,that's where all the juice is
right.
However, you have to evolvewith all of this stuff as it
moves along and you have to lookat it like okay, my long form
videos are there for thispurpose, my shorts are there for
this purpose and I'm going todeliver this value and this is
(29:39):
exactly what I'm using shortsfor.
And then, if you choose to livestream, then you do that too.
But I encourage people to lookat shorts and long form as two
totally different games thatyou're playing and two totally
different approaches that youcan take and two opportunities
to serve two different types ofviewers at different times.
So you know, for example, forme, usually when I'm in YouTube
(30:00):
Shorts, it's I'm multitasking.
If I'm watching something onNetflix, maybe I'm waiting on
something, like I'm sittingthere just waiting for my coffee
to you know to be served, orwhatever.
Maybe maybe I'm in the bathroom, you know like be served or
whatever.
Maybe leave him in the bathroom, you know, like those types of
things.
Speaker 2 (30:17):
Just tell you what it is right.
No, it is.
People don't want thatconversation, don't want to have
that conversation, but that'sthe reality, it is.
Speaker 1 (30:24):
It is and in those moments, you know, it gives you
that opportunity to meet peoplethat are in scenarios like that,
or people that are just sittingthere binging shorts because
they like shorts more.
So if you're not making shorts,then I think you are kind of
sleeping on that audience, so tospeak, because there are people
that you can reach there andthey don't necessarily have to
convert over to your long formcontent.
(30:45):
So, within YouTube's algorithms, they have algorithms that are
running everything, and it's notjust one big algorithm, it's
different algorithms foreverything.
So, when it comes to shorts,just make short content that
serves people there, and you'regoing to do great.
For long form content, makegood content that serves people
there.
You'll do great.
When it comes to live streaming, make content that serves
people there.
You're going to do great.
So just looking at everythingas a separate that adds up to
(31:08):
the whole is the approach that Ilike to encourage people to
take.
Now, when it comes to thecrossover, to be fair, youtube
does have, or they have builtthe bridges to where, if people
are interacting with your longform content, then they're more
likely to see your shorts.
If people are interacting withyour shorts, they're more likely
to see your long form contentand so on, and they've even
added direct features.
(31:29):
To where somebody's watching ashort, you can add a related
video and people can followthrough that related video to go
see the long form content.
Now again, this is another onewhere people are like why aren't
people crossing over?
Some people do because of theshotgun approach of YouTube
shorts.
One thing that's reallyimportant to keep in mind is the
first.
I think they mentioned it'ssomewhere around 400 views of a
(31:52):
YouTube short is basically justimpressions, where they're just
testing it against people, andthen, if you go past that, that
means that people are, theyfound the right audience for it
and those people are, you know,enjoying the short.
So, because of that, when youpublish to YouTube shorts, think
of it as a numbers at scalescenario.
So you publish to YouTubeshorts, it goes in front of a
(32:12):
bunch of people.
Some of those people are goingto be qualified for it.
Some of those people are not.
But what you're looking for isyou're looking for just a person
, a couple of people, a handfulof people to see your face or
see whatever it is that you'resharing or showing in that short
.
Make that connection.
Hey, this is them.
Out.
Of those people, maybe youmight have a couple that come
over and interact with yourlong-form content because they
(32:33):
really like what it is thatyou're doing.
But just looking at it like,hey, I'm going to serve them
over there and just based onscale, some of those people will
trickle over, just like inAustin.
I'm sure you can account forthis.
If you are publishing over onTikTok and your TikTok's doing
really well, a lot of peoplealso look at that and they say
how can I get my TikTok viewersover to YouTube?
(32:54):
Same exact thing applies.
I've followed people over onTikTok and I'm like man, I love
their content.
Let me hit their bio and see ifthey have a YouTube channel so
I can also watch them over there.
Everybody that watches theirvideos don't do that.
But for the people that arereally into what it is that
you're doing, they're going toSame exact thing.
When it comes to YouTube Shorts, everybody isn't going to
trickle over.
But the people that are like,wow, this is really good, I
really enjoyed this, or this wassuper funny, or I got a lot of
(33:17):
value out of this, those peopleare going to cross over and
they're going to at least checkout your channel and see what it
is that you're doing.
Speaker 2 (33:23):
Yeah, great advice there.
I mean the actual, likephysical feature related video I
think needs a littleimprovement.
To be honest, like from just aUI perspective, like it, it
doesn't look even that differentfrom the title.
It's like just a line of text,right, it's like related video,
um, and it's right above thetitle and it's almost like
(33:44):
nothing pops about it.
No, it doesn't draw your eyesto that at all.
I think they'll probably.
Speaker 1 (33:49):
I think it was a pacifier.
If I'm honest, okay, makessense.
Speaker 2 (33:53):
I think it was a pacifier, yeah, cause it like
and I get a lot of shorts views,uh and, and almost every short
that I upload, I try and I addit a related video, but it
really doesn't drive that much.
Like, from a million shortsviews a month it'll drive like
500 long views, so it's like notworth, you know, is it?
(34:18):
Yeah, not worth focusing on.
Speaker 1 (34:19):
Yeah, exactly.
Speaker 2 (34:20):
Is it worth like collectively every single day to
add that extra step and selecta manual video?
Not right now, but maybethey'll.
Maybe it is just a pacifier,who knows, who knows?
Now YouTube also just releaseda brand new feature and we were
kind of talking about this lastweek a little bit thumbnail A-B
testing.
So I know you have somethoughts on this.
I'd love to hear what those are.
(34:43):
Do you like it?
Do you dislike it?
Does it still need work?
Where do you stand?
Speaker 1 (34:46):
I absolutely think it still needs work.
I think it's a really coolfeature and I think they're
heading in the right direction.
This is another one that Ithink creators and I think this
is just one of those things thatexperience just kind of speaks
to.
But I think this is anotherthing that a lot of people that
are just kind of new to all ofthis they're getting really
caught up in terms of like okay,this particular video I got
(35:07):
like a 5% increase over here orthis video just going to isolate
what I'm learning here to thisone video.
Really, when it comes to thatparticular feature, what they're
doing is they're trying to helpyou understand over time,
across a lot of your videos, thethings that work.
So, when it comes to thatparticular tool you can upload,
somebody actually just put out avideo about this.
I wish I would have been theperson that did that, but I
didn't.
(35:27):
But somebody just put out avideo where they were showing on
multiple occasions.
They uploaded a video and ithas the same exact three
thumbnails on it and showing thedrastic results that were given
from that same exact thumbnail,because the nature of YouTube
that it goes in front ofdifferent audiences.
So you know, the message to youknow, people that are making
(35:49):
that type of content is, youknow, kind of putting shade on
this particular tool is thatit's more of a thing that you
can use to learn over time.
And yes, absolutely, you canmake big differences to your
videos in some cases, but inmost cases the differences are
relatively small and thosedifferences are things that you
need to note so that, when itcomes to making your next
(36:11):
thumbnail, you can say, okay,well, this seemed to get a
better response on some of thevideos that I've used this on so
far, so let me apply some ofthat to what it is that I'm
doing here on this video.
That's really the intention ofthat tool.
Now, some negatives I have aboutit is one they have it based on
watch time share, so basicallythey're calculating the
click-through rate plus thewatch time, or essentially watch
(36:33):
time per impression from eachindividual video.
So I think that's cool becauseit helps ensure that a viewer's
expectations are being met,because when somebody clicks on
a thumbnail, they're expectingsomething on the other side of
that, and when they watch for alonger period of time, that's a
signal that they are gettingwhat it is that they expected to
(36:54):
get.
So that particular thing, Ithink, is a win.
However, the downside of thatis, let's say, because it is,
you know, more focused on thewatch time, let's say that you
have a lower click through whereyou, let's say, you get less
watch time on a particular videoand with that particular video
that you get less watch time on,it's still a lot of watch time.
(37:15):
Let's say you upload a 30minute video, you still get 15
minutes worth of watch time on avideo, but they're clicking
through at a lower rate in thatparticular case and then they're
clicking through at a higherrate on the other one, but then
the watch time is just a littlebit less than that.
But because of the combinationof the two it, it selects the
(37:36):
winner that isn't really thewinner, based on what you
might've chosen.
So because of that, it kind ofdistorts that a little bit.
So because of that, I thinkthat, um, adding more data to it
would be a win.
So, for example, I want to seetraffic sources.
Okay, where exactly are peopleresponding in these ways?
Because when you're looking ateverything averaged out, it's
(37:56):
not really helpful from astrategic standpoint.
It's great if you're onlytargeting the recommendation
system, but a lot of people also, especially marketers, and you
know people that are trying todrive revenue from YouTube.
That isn't solely based on howmany views you get.
You know we target YouTubesearch for a lot of that, and
when you're basing yourdecisions on the thumbnail that
you're going to use in YouTubesearch on how it performed in
(38:18):
the recommendation system, thentechnically you could be working
against yourself there.
So for me personally, theimprovement that I would like to
see is show us where exactlythe stats are coming from from
the results that we get.
So TubeBuddy, which you'refamiliar with as well, austin.
So with TubeBuddy, they have anA-B testing tool as well, and
it gives like a full report onexactly like where the traffic's
(38:39):
coming from, how long theywatch for each individual
thumbnail, which one drove themost engagement.
They have tons of data aroundeach individual thumbnail that
you A-B test.
If YouTube would apply all ofthat, then it would be a game
changer in terms of the feature.
Another thing that would is ifthey could have something that
(39:00):
would cater the thumbnails thatperformed best towards the
audience or the traffic sourceas a part of that.
So, for example, this thumbnailtypically works better on
homepages, but it sucks insuggested.
This thumbnail typically worksbetter in search, but it sucks
on homepages, and so therefore,we're showing this one on search
, this one on homepages and thisone over here on suggested
videos or the one that dominatesthem all.
(39:21):
However that works out.
But yeah, I think they coulddefinitely do better, but I do
like the idea that they'restepping into that direction and
saying, hey, let's starthelping you have a better
understanding of how people areresponding to your thumbnails so
that you can test, and that youcan test on page load.
So an advantage of YouTube'sA-B testing feature for the
recommendation system is thatit's on page load.
(39:41):
So if I load my YouTube upright now and you load your
YouTube up right now and we lookat the same exact video or same
channel page, that is testing athumbnail we might see
something different, just onpage load, whereas all of the
other thumbnail testing toolsthey do it within a time period,
so like 24 hours here, 24 hoursthere, and it switches it back
(40:02):
and forth that way, which isn'tas accurate.
So you know, I think YouTubehas a real opportunity here to
really educate content creatorson like a really high level if
they move forward on, you know,completely flushing out the tool
.
Speaker 2 (40:16):
Have you heard, out of curiosity, any rumors down
the grapevine that they aregoing to be expanding analytics,
supposedly?
Speaker 1 (40:24):
they are Okay, good yeah.
Speaker 2 (40:27):
Word on the street is they have plans for it.
Nick's got the insiderknowledge so I'm sure, like Mr
Beast and Daryl will you know,get it first.
Oh sure, I love it.
Man, that's awesome.
So kind of talking from thebusiness side of things lead to
becoming actual realized revenue.
(40:47):
So description is it clickablecards, is it you know what end
(41:09):
cards?
Some other just call to action.
What are some of your bestfunneling strategies from
YouTube?
Speaker 1 (41:15):
Yeah, all the above you know, because you know
people take different actions atdifferent times based on the
content that they're watching.
So cards are effective.
In-screen links are effective.
Description links are effective.
Telling people the URL in thevideo is also effective as well.
When you tell people in thevideo, you create one barrier,
which is they have to leave theYouTube app and then go type it
in and they have to remember itin that process.
(41:36):
When you add it in thedescription, you have one
barrier, which is they have tofind their way into the
description to actually click onthe link.
When you have it on a card,it's right there in the player
and they can actually takeaction from there.
Same exact thing from the endscreen.
But they have to get to thatpart in the video for that to
actually show up.
So as long as that card isshowing up when you're talking
about it, then that is anextremely effective way to drive
(41:57):
people off site.
But one of the things you gottabe really careful of when it
comes to YouTube and using thoseparticular features is, let's
say, at the very beginning ofyour video you say something
like hey, I'm Austin fromSyllabi and you have a card show
up and it's within the firstminute of your video.
In that particular case, if youhave a lot of people leaving
your video at that point in time, then it could have a negative
(42:18):
impact on your video.
So, because of that, if you douse cards, YouTube's
recommendation is that you usethem within the last 20% of your
video so that you don'tsacrifice that video for the
sake of getting people to clickon a card to watch another video
or to leave the site Makessense, but, yeah, sending people
through all of those avenues iseffective, but the thing that's
(42:38):
even more effective is justcontinuing to add value over
time.
That's even more effective isjust continuing to add value
over time, because then peoplewill get to trust you and
whatever action that you, youknow, tell people to take in the
video, if it's clickingsomething on screen, if it's
finding it in the videodescription, if it is clipping,
clicking the shopping link on ashort or visiting the URL that
you mentioned in a video, ifpeople trust you and they are
interested in that thing thatyou're trying to bring attention
(42:58):
to, then they're gonna take theaction on it Now speaking about
providing value over time tocreators, you have an amazing
tool called Creator Mix.
Speaker 2 (43:06):
I'd love to hear you talk a little bit more about
what that is and who thatbenefits.
Speaker 1 (43:11):
Absolutely so over time I've actually tried to make
different free tools forcontent creators or free
resources for content creators.
So the very first I did it on aYouTube channel.
It was called Free Stock Vidsand the whole thing there was I
was uploading stock videosbecause I have tons of just
stock B-roll footage not stock,but that I've made.
I've got a bunch of friendsthat are content creators and
(43:33):
filmmakers and all this stuff.
So the whole idea was that Iwas gonna create this free
resource on YouTube where peoplecan just download the video
files through just Amazon S3links down in the video
description everything for free,no opt-in, anything like that
and I was uploading videos to it.
Everything was going great andthen I got hit with a duplicate
or yeah, I think it was aduplicate content penalty and
they completely took the channeldown.
(43:54):
Fortunately, I was able to getthe channel back up, but it kind
of sucked the wind out of mysails for that particular
project, so we let it go.
The second thing is CreatorMixCreatorMixcom.
It's a free resource forcontent creators, marketers,
podcasters, anybody that needsmusic for things.
You can use the music inCreatorMix for free.
You basically just sign up foran account on the website.
(44:16):
You download whatever songsthat you want from that website.
You can use them freely in yourcontent.
There is a license down in thefooter that gives you permission
to use that content in any waythat you choose outside of you
know re-uploading it as a freeasset or you know selling it in
some way.
But it gives you fullpermission to use the content in
your content in any way thatyou would like.
(44:36):
And one of the reasons that it'simportant to download that
license is because no copyrightsystem is perfect and little
details.
Because, like, let's say, youhave an EDM track and there's
like a, you know, just acontinual driving, you know,
kick drum.
Sometimes their systems willidentify that and they'll match
that particular rhythm and it'llfalsely flag it and say that
(44:57):
it's another song, but it's not.
So when you have that license,then it, you know, then it shows
them that, hey, this is thesong and, um, when you dispute
it, you actually have somethingthat you can give them for your
evidence, so to speak, so thatyou can make sure that you don't
have any issues there.
Um, but yeah, it's creatormixcom.
You can also stream it in yourlive stream.
So we have a Spotify.
Um, you know, uh, set up aswell to where you can stream it
(45:18):
in the background.
If you like, have your Spotifyconnected through OBS or your
stream deck or something likethat, then you can also stream
it in the background there.
Just look for creator mix onSpotify, you know, if you want
to take that approach, that'sfantastic.
Speaker 2 (45:30):
Out of curiosity, is it?
Speaker 1 (45:32):
is it you and D that are making it, making all the we
have music that we've madethat's going to go in there too.
It's a passion project, sowe're just kind of putting stuff
in there when we get theopportunity to.
D is mainly managing that andhe does all the customer service
and stuff.
Um, but with that, everythingthat's in there currently is
from, uh, people that we'vehired to make the music and we
bought all the rights and allthe stems and you know all that
(45:54):
stuff from them.
Um, we have, I think, one ortwo artists in there as well, um
, that we actually knowpersonally and all of that that
we've also worked outarrangements with to use that
stuff in there as well.
Speaker 2 (46:05):
That's fantastic.
I'm looking at it right now andit looks great.
There's all kinds of differentmoods and genres on there 80s,
retro, chill, dreamy, electronic, energetic, futuristic.
We got chill hop, cyberpunk,house, lo-fi uh all things that
I listen to while I work duringthe day uh, so these are, these
(46:28):
are awesome.
I'm definitely gonna look, uh,look more into this and maybe
start using it in some of mylong form uh as well.
Um, so, to kind of you knowwrap up here, because this has
been just a 45 minutes ofYouTube masterclass here.
So thank you for sharing all ofthat.
I guess you know.
To sort of end here, what's?
(46:49):
What's a final, best piece ofadvice that you would have for
somebody who wants to commit totheir YouTube journey?
Speaker 1 (46:59):
All of this stuff is hard for For somebody that's
just getting started.
It's really important to notcompare yourself to people that
you see on YouTube, like as aviewer.
Good content creators makeeverything look really easy, and
when you're watching videos andyou're seeing videos get a lot
of views on them and you setthis bar that says, okay, well,
my content, when I publish myfirst videos, my content has to
(47:21):
get this type of response in itor I'm done.
You're really working againstyourself in that capacity
because you know, for example,you know Austin mentioned
earlier that you know he, youknow, was working on things for
eight years before you know hehit that.
You know, before he hit thatthing, that he was like, just
you know, a rock star at.
And then you know, for me, I'vebeen an entrepreneur in some
(47:41):
form or fashion since I've been19.
And it took me until I was 39to start getting any type of
real life-changing type oftraction.
So all of this stuff, when itcomes to making videos for the
internet, when it comes toonline marketing, any of that,
it's all just a learning curve.
Basically, you just have to gothrough the processes of
learning all these differentthings.
(48:02):
So the more time that you canspend learning and then applying
what it is that you learn andthen learning from what it is
that you apply in terms of theresponse that you get and then
doing it again.
The more time that you canspend doing that and the faster
that you can go through thosereps, the faster you're gonna
get to where it is that youwanna go, but faster you're
going to get to where it is thatyou want to go.
But the most important thing isjust to always remember that
you're in a learning curve andthat anytime that you hit a
(48:25):
roadblock, if you, you know,start getting momentum and it
stops, that means that okay,that means I've learned up to
here, so that now I have morestuff that I have to learn to
get me past this roadblock.
Right, so just keep putting onefoot in front of the other and
anytime you run into that stoppoint, just look at it as like,
oh, like you're not having aproblem.
It just means that there's moreto learn.
(48:46):
I just got to learn my waythrough this and then, through
what I learn, I have toconstantly keep applying things
so I can really get a goodunderstanding of what does and
does not work, but alwaysembrace that learning curve and
don't compare yourself to peoplethat have been doing this for a
year, people that have beendoing this for five years, 10
years.
If you're just getting started,just identify where you're at,
that you're in that beginningprocess and just focus on that
(49:07):
part of the learning curve andyou'll get there.
You got this.
Speaker 2 (49:10):
Such good advice.
That really resonates with me,because I always say like
there's seasons of growth andthere's seasons of learning, and
it's cyclical, it just happensover and over and over again.
So really good advice.
And I love like the bestexample is just look at Mr
Beast's oldest videos.
Like I love that he's keptthose up, right.
(49:30):
Like if you look at Mr Beast'svideos today, that is impossible
standards to have for yourself,right, but you look at his
first videos, he's not even oncamera, it's just him playing,
you know, video games andtalking as a, as a teenager, as
a kid, uh, super, super awkward.
All of these guys.
You know ksi as well, samething.
Like they're just old videogame, uh, recordings, and then
(49:52):
it turns into something,something else, right, and they,
they just stick with it yearsand years and years and they
gain amazing traction.
But it's because they nevergave up and they continue to
learn and double down, like yousaid earlier on.
Like you had one video about theSEO, right, and you're like
whoa, this got significantlymore views than my other content
.
Let me go down this rabbit holea little bit.
(50:13):
And then you double down onthat thing and until it becomes
saturated, and then you learn,learn, learn and apply, apply,
apply and it continues to grow.
I mean, that's not just YouTube, but that's a valuable lesson
for everything in life.
So, nick, absolutely.
If someone wants to get incontact with you, they want to
reach out and learn more fromyou.
What's the best way to getahold of you?
Speaker 1 (50:35):
Just go to nicknemancom, slash bio, and
then all roads will lead to Romefrom there.
My DMs are open everywhere Ibio, and then all roads will
lead to Rome from there.
My DMs are open everywhere.
I'm most active on YouTube andTwitter, but my DMs are open
everywhere, so you know.
If you want to reach out forany reason, feel free to hit me
up.
Speaker 2 (50:50):
And I will have all of these links in the show notes
for you to check out everybody.
Nick, thank you so much againfor joining and sharing your
wisdom today.
Speaker 1 (50:59):
Thank you, austin.
Super appreciate theopportunity to be here today.
Super fun conversation and,yeah, man, thank you a bunch for
having me on.
I appreciate it.
Speaker 2 (51:07):
Absolutely, and thanks everybody for listening
to another episode of BusinessTalk.
I hope you learned somethingfrom this episode.
I know I did.
If you did, we would love tohear your thoughts.
Leave us a five-star review onwherever you listen to your
podcasts iTunes, Spotify, GooglePlay, some other weird platform
, whatever suits you.
(51:27):
I'd love to hear it and I willsee you soon in the next episode
.
My friends, Thank you forlistening to another episode of
Business Talk.
If you feel like you're readyto get started on TikTok, I have
a completely free TikTokchecklist that you can find in
the show notes and descriptionof this episode.
If you found this episodeinspiring, consider leaving us a
five-star review on iTunes oryour favorite podcast listening
(51:50):
platform.
I know that's a lot to ask ofyou, but it really does help the
podcast reach more people.
Do you have any feedback aboutthe show or a guest you'd like
to recommend?
Email me at podcast atsocialtprocom.
Until next time.
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