Busting the omnichannel - enterprise hacks and chats

Busting the omnichannel - enterprise hacks and chats

Informal, low-BS chats on all things enterprise - with Jon Reed of http://www.diginomica.com

Episodes

Hot topics live at SAP Sapphire Orlando 2025 - the ASUG Hub "ask us anything" edition

June 22, 2025 • 32 mins
At the end of the first official day of SAP Sapphire Orlando 2025, we taped a live podcast at the ASUG Hub with questions from the audience. On the mic: Jon Reed, your host, ASUG CEO Geoff Scott and analyst Josh Greenbaum. We gave our instant keynote reactions, and discussed the topics SAP needs to address to deliver for users - at Sapphire and also beyond. Audience questions kept this one spicy, including a surprise question from...
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Enterprise Month in Review - the Mary Meeker + Accenture trend predictions blowout

June 22, 2025 • 80 mins

As event season winds down, prognosticators have a lot to say about the future of the enterprise. Do Jon and Brian agree, or are these fever dreams? Let's review what we've learned this spring - and where customers go from here. As always, bring your savviest and snarkiest commentary, as you are an integral part of this show....

 

If you want to see the slides, you can see them on the YouTube replay at: https://youtube.com/live/Diq...

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Salesforce Connections 2025 - the podcast review with Rebecca Wettemann

June 15, 2025 • 32 mins
On the final afternoon of Salesforce Connections, I catch up with Rebecca Wettemann, CEO of Valoir, to make sense of the what we just saw. Rebecca has some instructive thoughts on Salesforce's planned acquisition of Informatica - a topic we didn't hear much about at the show, but one worth discussing. We also discussed how this show compared with Valoir's prior research on Salesforce and customer adoption of agentic AI. And: what d...
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Is this the end of ”do-not-reply marketing”? A hot take from Liz Miller at Salesforce Connections 2025

June 13, 2025 • 13 mins
At Salesforce Connections 2025, Salesforce announced the Marketing Cloud Next - as the end of "do-not-reply" marketing. Is this a realistic goal for marketers? Is Marketing Cloud ready for the challenge? Time for a quick hot take from Constellation's Liz Miller, who was up for the challenge.
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The SAP Sapphire 2025 podcast review - with Conor Riordan, chair UKISUG

May 25, 2025 • 55 mins
In a time-honored Sapphire 2025 tradition, I located an empty hallway and commandeered a couple of chairs to debrief on what we heard in Orlando. This time, with a new guest, Conor Riordan, Chair at UKISUG. Riordan brings a fascinating perspective to this conference review, as he's had a deep career in SAP IT leadership before moving over to the business side - and that's the gap that SAP (and all of us, really) still need to fully...
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SAP Sapphire 2025 - pre-game and post-game keynote review

May 25, 2025 • 24 mins
For SAP Sapphire 2025 opening keynote, we took the old school retro chat backchannel, and turned it into a public watch party. I invited special guest commentators Bonnie Tinder and Josh Greenbaum, and it seemed to go pretty well. So for this podcast version, you can hear our pre-game keynote expectations, and then a post-game keynote wrap to see how it stacked up (the replay of most of the keynote commentary is also available on J...
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Enterprise month in review - HR tech and PR detox edition

May 25, 2025 • 75 mins
Yep, it's time for another Enterprise month in review. Join us live as Jon Reed and Brian Sommer issue their enterprise picks and pans. Our special guest on the virtual couch will be HR tech PR maven Jeanne Achille, who will help us sort through vendor hype and PR gotchas and chime in on the top HR tech stories. As always, bring your snarkiest/savviest comments and questions... Note: all my podcasts are free, with no sponsors and n...
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The SAP BDC review - and bridging the IT gap with better business cases

April 6, 2025 • 55 mins
With SAP Sapphire and the ASUG Annual Conference right around the corner, Jon Reed reconvened with analyst Josh Greenbaum and ASUG CEO Geoff Scott for a two part podcast. Part one: a review of SAP's ambitious Business Data Cloud announcement, what we've learned since the launch news, and the open questions heading into Orlando. Then we shift into a discussion of why so many customers have brought up the need for cloud/modernization...
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Workshopping AI and human creativity - an impassioned reboot with Thomas Wieberneit

April 6, 2025 • 75 mins
Yes, it's time to revisit my take on AI and human creativity, with trusted foil Thomas Wieberneit, who has plenty of insights and an ability to push my arguments. I'll have some fresh slides and fresh thinking on this topic, hot takes, and make a case for why enterprises are drastically underestimating the need for human creativity, and where AI does fit in - including pros and cons of various enterprise use cases. Bring your sharp...
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Active Inference AI versus LLMs - the latest developments with Denise Holt

March 23, 2025 • 30 mins
Active Inference AI is not necessarily in conflict with LLMs, but Active Inference is definitely a different approach - one that challenges AI assumptions and opens up new thinking. It's been almost six months since Denise Holt shook up Constellation's Connected Enterprise event with a keynote on how Active Inference AI is changing the field. Since then, much has happened. In this audio-only podcast, Jon Reed gets the latest from D...
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Enterprise month in review - SaaS vs AI agents, and our top picks and bricks

March 22, 2025 • 74 mins
Yep, it's time - Brian Sommer and Jon Reed are back with the high and lows of the enterprise month, and your own salty commentary. Let's do this! Note - this is the first show of the year so there is a lot to cover, including a research dive into the flaws of LLMs and RAG/agent evaluation, and the status of the AI copyright situation. We attempt to give a new take on the return-to-office debate - and the online audience manages to ...
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Hashing out the perils and potentials of customization - live with Eric Kimberling

March 22, 2025 • 69 mins

Eric Kimberling wrote a must-read post on the pros and cons of customization - and the debate is joined. In this special "blogs that matter" edition, we'll drill into Eric's analysis, and then take up some critical points customers should be aware of. As always, bring your sharpest and snarkiest viewpoints, your live comments are part of this show. If you appreciate unfiltered enterprise content without any attempts at monetization...

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The ZohoDay 2025 podcast review - did Zoho make its enterprise (and AI) case?

February 9, 2025 • 38 mins

On the final afternoon of a whirlwind ZohoDay 2025 analyst event, I finally got a live sit down with Brian Sommer after a couple of near misses. The topics on deck: did Zoho make its enterprise case? And how different/effective is its AI strategy? We took a bit of extra time to delve into Zoho's interesting-and-provocative AI messaging in the aftermath of DeepSeek. (Zoho's Sridhar Vembu considered these disruptions of "big AI" sign...

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Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect

February 9, 2025 • 45 mins
At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterpr...
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The Acumatica Summit 2025 Review - with Brian Sommer

January 28, 2025 • 34 mins
Acumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff from Vegas. Jon gets into why Acumatica matters and asks Brian: what stood out this year...
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Hashing out SAP in 2025 - pitfalls and opportunities with Greenbaum and Dennett

January 19, 2025 • 58 mins
I was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With looming ERP deadlines on the one hand, and modernization/AI on the other, it's a cru...
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Why the enterprise needs (live) visual narratives - with Heather Willems

January 19, 2025 • 58 mins
AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her ...
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Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead?

January 16, 2025 • 21 mins
In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and e...
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Reaching the informed B2B buyer, recap 5 - the great context and AI debate

January 14, 2025 • 18 mins
In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer...
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Reaching the informed B2B buyer, recap 4 - winning B2B examples

January 12, 2025 • 10 mins
In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapter...
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