By Subject

Kevin Jessop, director of marketing for growth operations at IMA Financial Group and President of MWCN joins host Peter Stevenson to talk about the history of MWCN, how marketing and business development can make each other better and why he would rather be marketing than be in sales. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. For past episodes, transcripts and fo...

Chad Jardine, Founder and CEO of CMO Zen joins Host Peter Stevenson to talk about why marketing is about understanding the person on the buying side, Why he launched CMO Zen, and where he sees AI being successful in the future of marketing. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. For past episodes, transcripts and food recommendations visit our website at bysub...

Randall Smith, Founder of modern8 and the SLC AIGA chapter joins host Peter Stevenson, and co-host Alysha Smith, Partner at modern8 to talk about the history of graphic design and branding, how teaching design has changed through the years and why the best Mexican can be found on 3rd west in SLC.

By Subject is a production of modern8 and a8ency, with support by Silicon Slopes and MountainWest Capital Network.  For past...

Sindee Savage from V School joins Host Peter Stevenson and Co-Host Alysha Smith from modern8 to talk about creating amazing online and in person events, what makes her an optimist and why you should order the cheeseburger from a pizza joint. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. For past episodes, transcripts and food recommendations visit our website at bysu...

Jacklyn Briggs from Utah City joins Host Peter Stevenson and Co-Host Alysha Smith of a8ency of modern8 to talk about what makes a great event, starting the Utah Beer Festival while at CityWeekly, and what is it like marketing Utah City and getting a chance to have input on making that new development better.  - By Subject is a production of modern8, a8ency, and Silicon Slopes and is invested in highlighting, promoting...

Brock Beeson from Bill joins Host Peter Stevenson and Co-Host Alysha SMith of a8ency of modern8 to talk about joining Divvy early on, what it took to build the brand and product in tandem and what life is like working for Bill after the acquisition. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leader...

Jason Johnson of Qualtrics joins Host Peter Stevenson and Co-Host Alysha Smith of a8ency and modern8 to talk about how he transitioned from working at Disney World to becoming a designer, to why asking the right questions to the right people get you a better end result and how the transition from working at an agency to being in house at Qualtrics has led him to be a better designer. - By Subject is a production of modern8...

Tim Garrrick of Layton Construction joins host Peter Stevenson and co-host Alysha Smith of modern8 and a8ency to talk about marketing in the construction industry, why the job is so different from other marketing jobs, why understanding a client pain point is the key to developing great proposals and what the future holds for marketing in the AEC industries. - By Subject is a production of modern8, a8ency and Silicon Slope...

Tracy Thayne of Digital Exhaust joins host Peter Stevenson and Alysha Smith of modern8 + a8ency to talk about mentorship, why building a quality buyer persona is invaluable to a marketer and why using data correctly is the secret to great marketing. . - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand lead...

Nico Dato of Entrata joins host Peter Stevenson and Co-Host Alysha Smith of modern8 to talk about the difference in building a startup and joining a successful company, why working for a purpose driven company makes showing up to work fun and why you should align your marketing goals with the greater company goals. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting...

Quinn Curtis of Disruptive Advertising joins Hosts Peter Stevenson and Alysha Smith of modern8 and a8ency to talk about running her own agency, why she leapt at the chance to become the CMO of Disruptive and what it is like being the CMO of a large marketing agency. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing...

Alexi Hatch of Quantum Metric joins Host Peter Stevenson and Co-Host Alysha Smith of modern8 and a8ency to talk about pivoting from architecture and interior design into marketing, how that experience informs her marketing and why the sweet combination of art, science and math in marketing made her fall in love with it. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, prom...

Jen Janke of Vasion joins Host Peter Stevenson of a8ency and Co-Host Alysha Smith of modern8 to talk about being in the newspaper/magazine business at the start of her career, moving to marketing to make the sales people the heros, and how building marketing teams gives her joy. By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talent...

Jonathan Tanner of Nightingale College joins host Peter Stevenson of modern8 to talk about his passion for building companies, how refusing to be told no helped him get an MBA and why Nightingale looked for a rebrand in 2021 and what that process gave them. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and bran...

Pete Larkin of Parlay joins co-hosts Alysha Smith and Peter Stevenson of modern8 and a8ency to talk about launching a startup, what the Marketing Chapter of Silicon Slopes is about and why giving back to up and coming marketers has been so rewarding to him. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and bran...

Michelle Suzuki of Instructure joins co-hosts Alysha Smith and Peter Stevenson of modern8 and a8ency to talk about her career starting out in communications and transitioning to marketing and what makes a successful marketing team in today's environment. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand l...

In this episode of By Subject, host Peter Stevenson (Partner at modern8 + a8ency) and co-host Alysha Smith (Managing Partner and Creative Director at modern8) interview Mike Harris (Head of Design at Dónde) about his journey in design and how being deliberate in learning and practicing multiple different types of design has led him to be able to tackle the various challenges of designing at a startup. By Subject is a produ...