BYOBrand Podcast
The BYOBrand Podcast is the Creative Incubator and Branding Launchpad where Brazen Entrepreneurs Turn Businesses into Brands and Brands into ICONS! Straight-Up, Blunt, + Oddly Refreshing, Host & Branding Badass, Hannah Ellaham, spreads the good gospel every business needs, but what only industry giants and Branders know. In an age where Brands reign supreme, small businesses can not only compete, but dominate on the same free platforms. The difference between Big Brands and your business is this knowledge. So, Tune-In and Turn Up The Virtual Soapbox each week for an earbud full that will get your business rolling and help you Build Your Own Brand, So You Can Bring It Too! https://www.byobrandpodcast.com
Episodes
Season One Ends With A Bang -Taking Us Down Nostalgia Lane For A Glimpse Into How Industry Giants transition their Brands over the years to stay the relevant with their Target Audience + every one that follows.
Trust me - BIG Brands don't just wind up 10-years later in the land of "All Is Well!!"
They PLAN To Be There!
And THIS is the rough Brand plan they use to guarantee that 10-years later;...
Picking Up Where Part I Left Off, We're Busting Into Years (2 -6) Of The Branding Process.
Whether Your Business Is 2-Days Old or 2-Years, Missing These Steps Can Be The Difference Between The Struggling Business + The RoCk Star.
Branding Your Company Is A CONTINUAL Pursuit!
Your Logo may be the reason people walk in the doors, but it's definitely NOT going to be the thing keeping them there.
You Have To KNOW The Rules Before You Can Break Them.
Break The Rules Without Understanding Them Just Makes You A Rule Breaker - Nothing New There.
Break The Rules When You KNOW Them.... Now, You're A Revolutionary!!!
Branding is like that. And so is this episode!
In A Perfect World...
Your Brander would advise you to do certain things. In real-life, you look it up online and fall into the pits of ...
Somewhere inside of this episode is your Home-Run, Viral Ignition Button - ALL IN ONE!
That something articulates :
All that you do
Everything you stand for
Your competitive advantage
Your higher purpose
Your ethos
Your mantra
Your reason
AND!!!
...What you actually sell - rather then what you think you sell.
All That And SOOO MUCH MORE - and it does it in a single word.
But to g...
In freelancing, quoting rates to relative strangers and committing to a self-assessed value is all in a day’s work. The money part can be intimidating. Quoting and setting your freelance rates is a delicate, balancing act that most people don't talk about.
Even when you’ve been at this for a hot minute, it still takes a certain amount of moxie to not only know your worth, but quote it to someone on the other side of ...
Freelancing is an attractive option. When you freelance, you do what you want, when you want - within certain limitations, of course.
Let’s be real, as with all things in life, the #freelancelife is not as glamorous and glitzy up close as it is on Instagram, but for the RIGHT kind of human -it’s even better.
If you’re here, chances are you’re ready to sub the suit and stilettos for something more -comfortab...
No matter where you look, some business somewhere is proudly displaying its Values, sharing how thoughtful and transparent they are.
Aren’t those qualities that we should innately have as businesses? So, why is that kind of braggadocio strutting across websites and social media accounts?
Because most people… even most marketers have it all wrong. Episode 7 is about doing it all right. From what Core and External ...
It’s open-mic week on the BYOBrand Podcast, and I’m passing the torch to a badass business owner on an inspiring mission to bring the Circular Advantage to the masses.
Most of us can’t wake up and run a 10K. That’s not how habit adoption works. Enter Sustaio, a female-led tech start-up that knows the key to viable sustainability begins with small, daily steps to help reduce your consumption over time. Sustaio’s an intelligent e...
COVID-19 Doesn’t Have To Be The End Of Your Business! Make It A New Beginning Tune-In + Turn-It Up To Find Out How With Jimmy Chebat!
No matter where you're tuning-in, it feels as if someone is spouting doom and gloom about the times we live in. As business owners that's a dangerous spiral. Many of us have much more than our entire lives invested in our companies, but those of the employees and the families we support.
Exi...
Sure, walk-ins are great -and you should take that sale to the bank, but if THAT'S your average customer...you may be in some deep dodo. At the end of the day, nobody wants to be sold to. I think we’ve all had enough of the marketing gimmicks and pop-ups. Want to know what Brands do that most of us, day-to-day businesses, don’t do?
They connect with their target audiences by sharing an experience. Think about it...Do...
Brand Voice is the single most important part of your Brand -and yet all too often, it takes a back seat to the visuals. Most people toss around their voice without a second thought, not realizing that they’re flinging around some seriously valuable real estate.
NIKE - JUST DO IT ← Three Words, Three Syllables, That Together Have Forever Changed Public Perception. Your customers may stop by because of your logo, but they ...
Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.
So - businesses do their due diligence getting to know their target audience and demographics, researching until you've scanned half of the know internet.
Here’s the real-life problem with that scenario. That effort does nobody any good locked in y...
What worked for our parent's generation isn't cutting it. Small companies are taking the world by storm and it's not their pocketbooks putting them on the map -it's branding!
We can't relate to an inanimate object like a business, but we can abso-freaking-lutely relate to Brands.Businesses sell products to customers. Brands don’t sell SH!T to anyone. They share their beliefs, ideas, and hopes with peopl...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!