BYOBrand Podcast

Picking Up Where Part I Left Off,  We're Busting Into Years (2 -6) Of The Branding Process.
Whether Your Business Is 2-Days Old or 2-Years, Missing These Steps Can Be The Difference Between The Struggling Business + The RoCk Star.

Branding Your Company Is A CONTINUAL Pursuit!
Your Logo  may be the reason people walk in the doors, but it's definitely NOT going to be the thing keeping them there.

You Have To KNOW The Rules Before You Can Break Them.
Break The Rules Without Understanding Them Just Makes You A Rule Breaker - Nothing New There.
Break The Rules When You KNOW Them.... Now, You're A Revolutionary!!!

Branding is like that.  And so is this episode! 
In A Perfect World...
Your Brander would advise you to do certain things. In real-life, you look it up online and fall into the pits of ...

Somewhere inside of this episode is your Home-Run,  Viral Ignition Button - ALL IN ONE!
That something articulates : 

All that you do
Everything you stand for
Your competitive advantage
Your higher purpose
Your ethos
Your mantra
Your reason
AND!!! 

...What you actually sell - rather then what you think you sell. 

All That And SOOO MUCH MORE - and it does it in a single word.

But to g...

In freelancing, quoting rates to relative strangers and committing to a self-assessed value is all in a day’s work. The money part can be intimidating. Quoting and setting your freelance rates is a delicate, balancing act that most people don't talk about.

Even when you’ve been at this for a hot minute, it still takes a certain amount of moxie to not only know your worth, but quote it to someone on the other side of ...

   Freelancing is an attractive option. When you freelance, you do what you want, when you want - within certain limitations, of course. 

Let’s be real, as with all things in life, the #freelancelife  is not as glamorous and glitzy up close as it is on Instagram, but for the RIGHT kind of human -it’s even better. 

If you’re here, chances are you’re ready to sub the suit and stilettos for something more  -comfortab...

No matter where you look, some business somewhere is proudly displaying its Values, sharing how thoughtful and transparent they are. 

Aren’t those qualities that we should innately have as businesses? So, why is that kind of braggadocio strutting across websites and social media accounts?

Because most people… even most marketers have it all wrong. Episode 7 is about doing it all right. From what Core and External ...

It’s open-mic week on the BYOBrand Podcast, and I’m passing the torch to a badass business owner on an inspiring mission to bring the Circular Advantage to the masses.

Most of us can’t wake up and run a 10K. That’s not how habit adoption works. Enter Sustaio, a female-led tech start-up that knows the key to viable sustainability begins with small, daily steps to help reduce your consumption over time. Sustaio’s an intelligent e...

COVID-19 Doesn’t Have To Be The End Of Your Business! Make It A New Beginning Tune-In + Turn-It Up To Find Out How With Jimmy Chebat!

No matter where you're tuning-in, it feels as if someone is spouting doom and gloom about the times we live in. As business owners that's a dangerous spiral. Many of us have much more than our entire lives invested in our companies, but those of the employees and the families we support. 

Exi...

Sure, walk-ins are great -and you should take that sale to the bank, but if THAT'S your average customer...you may be in some deep dodo. At the end of the day, nobody wants to be sold to. I think we’ve all had enough of the marketing gimmicks and pop-ups. Want to know what Brands do that most of us, day-to-day businesses, don’t do?

They connect with their target audiences by sharing an experience. Think about it...Do...

Brand Voice is the single most important part of your Brand -and yet all too often, it takes a back seat to the visuals. Most people toss around their voice without a second thought, not realizing that they’re flinging around some seriously valuable real estate.

NIKE - JUST DO IT ← Three Words, Three Syllables, That Together Have Forever Changed Public Perception. Your customers may stop by because of your logo, but they ...

Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.

So - businesses do their due diligence getting to know their target audience and demographics, researching until you've scanned half of the know internet.

Here’s the real-life problem with that scenario. That effort does nobody any good locked in y...

What worked for our parent's generation isn't cutting it. Small companies are taking the world by storm and it's not their pocketbooks putting them on the map -it's branding!
We can't relate to an inanimate object like a business, but we can abso-freaking-lutely relate to Brands.Businesses sell products to customers. Brands don’t sell SH!T to anyone. They share their beliefs, ideas, and hopes with peopl...