BYOBrand Podcast

BYOBrand Podcast

The BYOBrand Podcast is the Creative Incubator and Branding Launchpad where Brazen Entrepreneurs Turn Businesses into Brands and Brands into ICONS! Straight-Up, Blunt, + Oddly Refreshing, Host & Branding Badass, Hannah Ellaham, spreads the good gospel every business needs, but what only industry giants and Branders know. In an age where Brands reign supreme, small businesses can not only compete, but dominate on the same free platforms. The difference between Big Brands and your business is this knowledge. So, Tune-In and Turn Up The Virtual Soapbox each week for an earbud full that will get your business rolling and help you Build Your Own Brand, So You Can Bring It Too!


November 24, 2020 27 min

Season One Ends With A Bang  -Taking Us Down Nostalgia Lane For A Glimpse Into How Industry Giants transition their Brands over the years to stay the relevant with their Target Audience + every one that follows.

Trust me - BIG Brands don't just wind up 10-years later in the land of "All Is Well!!" 
They PLAN To Be There!

And THIS is the rough Brand plan they use to guarantee that 10-years later; they're still at th...

Mark as Played

Picking Up Where Part I Left Off,  We're Busting Into Years (2 -6) Of The Branding Process.
Whether Your Business Is 2-Days Old or 2-Years, Missing These Steps Can Be The Difference Between The Struggling Business + The RoCk Star.

Branding Your Company Is A CONTINUAL Pursuit!
Your Logo  may be the reason people walk in the doors, but it's definitely NOT going to be the thing keeping them there.


From my...

Mark as Played

You Have To KNOW The Rules Before You Can Break Them.
Break The Rules Without Understanding Them Just Makes You A Rule Breaker - Nothing New There.
Break The Rules When You KNOW Them.... Now, You're A Revolutionary!!!

Branding is like that.  And so is this episode! 
In A Perfect World...
Your Brander would advise you to do certain things. In real-life, you look it up online and fall into the pits of cyberspace rants by some hack. 


Mark as Played

Somewhere inside of this episode is your Home-Run,  Viral Ignition Button - ALL IN ONE!
That something articulates : 

All that you do
Everything you stand for
Your competitive advantage
Your higher purpose
Your ethos
Your mantra
Your reason

...What you actually sell - rather then what you think you sell. 

All That And SOOO MUCH MORE - and it does it in a single word.

But to get to that word, you have to put in the heart work and this ...

Mark as Played
October 13, 2020 26 min

In freelancing, quoting rates to relative strangers and committing to a self-assessed value is all in a day’s work. The money part can be intimidating. Quoting and setting your freelance rates is a delicate, balancing act that most people don't talk about.

Even when you’ve been at this for a hot minute, it still takes a certain amount of moxie to not only know your worth, but quote it to someone on the other side of a screen.


Mark as Played
October 6, 2020 30 min

   Freelancing is an attractive option. When you freelance, you do what you want, when you want - within certain limitations, of course. 

Let’s be real, as with all things in life, the #freelancelife  is not as glamorous and glitzy up close as it is on Instagram, but for the RIGHT kind of human -it’s even better. 

If you’re here, chances are you’re ready to sub the suit and stilettos for something more  -comfortable, but first, you n...

Mark as Played

No matter where you look, some business somewhere is proudly displaying its Values, sharing how thoughtful and transparent they are. 

Aren’t those qualities that we should innately have as businesses? So, why is that kind of braggadocio strutting across websites and social media accounts?

Because most people… even most marketers have it all wrong. Episode 7 is about doing it all right. From what Core and External Values actually are ...

Mark as Played

It’s open-mic week on the BYOBrand Podcast, and I’m passing the torch to a badass business owner on an inspiring mission to bring the Circular Advantage to the masses.

Most of us can’t wake up and run a 10K. That’s not how habit adoption works. Enter Sustaio, a female-led tech start-up that knows the key to viable sustainability begins with small, daily steps to help reduce your consumption over time. Sustaio’s an intelligent ecolog...

Mark as Played

COVID-19 Doesn’t Have To Be The End Of Your Business! Make It A New Beginning Tune-In + Turn-It Up To Find Out How With Jimmy Chebat!

No matter where you're tuning-in, it feels as if someone is spouting doom and gloom about the times we live in. As business owners that's a dangerous spiral. Many of us have much more than our entire lives invested in our companies, but those of the employees and the families we support. 


Mark as Played
September 15, 2020 18 min

Sure, walk-ins are great -and you should take that sale to the bank, but if THAT'S your average may be in some deep dodo. At the end of the day, nobody wants to be sold to. I think we’ve all had enough of the marketing gimmicks and pop-ups. Want to know what Brands do that most of us, day-to-day businesses, don’t do?

They connect with their target audiences by sharing an experience. Think about it...Dove doesn...

Mark as Played

Brand Voice is the single most important part of your Brand -and yet all too often, it takes a back seat to the visuals. Most people toss around their voice without a second thought, not realizing that they’re flinging around some seriously valuable real estate.

NIKE - JUST DO IT ← Three Words, Three Syllables, That Together Have Forever Changed Public Perception. Your customers may stop by because of your logo, but they will stick...

Mark as Played

Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.

So - businesses do their due diligence getting to know their target audience and demographics, researching until you've scanned half of the know internet.

Here’s the real-life problem with that scenario. That effort does nobody any good locked in your mind or compiled ...

Mark as Played

What worked for our parent's generation isn't cutting it. Small companies are taking the world by storm and it's not their pocketbooks putting them on the map -it's branding!
We can't relate to an inanimate object like a business, but we can abso-freaking-lutely relate to Brands.Businesses sell products to customers. Brands don’t sell SH!T to anyone. They share their beliefs, ideas, and hopes with people like the...

Mark as Played

Popular Podcasts

  • If you can never get enough true crime... Congratulations, you’ve found your people.

  • The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

  • Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

  • Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

  • Drama Queens

    Take yourself back in time...back to high school. The ups and downs, the loves the losses, the struggles the triumphs, being together with your friends...feeling every emotion of it. Is 23 more than just a number to you? Do you respond to people by saying I don't wanna be anything other than what I've been trying to be lately? Do you expect to have life-changing moments while caught in the confetti or the rain? Are you One Tree Hill obsessed?'s OK...we're here for you. You can sit with us. Are Brooke, Peyton and Haley your BFF goals? These Drama Queens are getting back together!! Bethany Joy Lenz, Hilarie Burton and Sophia Bush are the biggest Drama Queens and they are here with you to dissect every episode, deliver every detail you must know, and devote themselves to you as you rewatch every single scene together. Join Joy, Hilarie and Sophia each week. Relive it, Relove it, Rewatch it ...every One Tree Hill minute of it. Be a Drama Queen. Drama Queens, an iHeartRadio Podcast.

Facebook comments will no longer be available on iHeart

We're taking steps to simplify your experience. If you want to reach out to our hosts or stations, please do so via their website or social media. If you need any assistance please check out our help site.

Chat About BYOBrand Podcast

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.


© 2021 iHeartMedia, Inc.