Transparency in business: essential or overrated?
In this episode, Ashlie and Whitney look at the nuances of client communication and the importance of transparency in building trust and effective relationships.
They discuss the pros and cons of being fully transparent with clients, including the potential for creating dependency and the importance of setting boundaries and realistic expectations.
They emphasize that while transparency can lead to better client education and trust, it is crucial to balance honesty with maintaining professional boundaries to avoid over-dependence.
They also touch on the broader aspects of effective marketing strategies, highlighting that a multi-faceted approach and a strong, cohesive team are vital for success.
Listen For:
03:18 - The Pros of Full Transparency
07:58 - Setting Boundaries with Clients
09:17 - The Evolution of Client Expectations
20:45 - The Consequences of Misaligned Expectations
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