Today we're chatting with Alison from Water Camp, whose collection of 1950s fishing cabins on Torch Lake, Michigan, beautifully balances modern comfort with vintage charm. From her thoughtful perspective on embracing imperfection to her three core values of rest, connection, and exploration, Alison shares how authenticity in hospitality often means resisting the urge to make everything perfect. We'll explore how she transformed three aging lakeside cottages into spaces that honor their historic roots while meeting modern expectations, and why sometimes the most memorable stays aren't about luxury - they're about character.
For anyone questioning the balance between renovation and preservation, wondering how to build a business that aligns with their values, or seeking to create experiences that feel both polished and approachable, this conversation offers both practical insights and philosophical wisdom. We'll dive into everything from the financials of hosting to the importance of giving back, and why sometimes the hardest part of growth is knowing when to say no.
IG HANDLES
@water_camp
@cozyrockcabin
@cozycampsebec
@cozycabinboone
BOOKING SITES
Water Camp Direct Booking: https://watercampstays.com/book-now
Cozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027
Cozy Cabin Boone: https://staycozycabin.holidayfuture.com/listings/311026
Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051
Cozy Rock Website: http://www.staycozycabin.com
Book a Cabin Consultation Here: http://www.staycozycabin.com
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