Today I'm chatting with Steph, the force behind North Country Cabin Co., who has been building a Wisconsin lake cabin empire for over a decade. What started as a corporate escape plan and a podcast-inspired lightbulb moment has evolved into four distinctive lake properties and a completely reimagined life centered around what truly fills her up.
From drilling wells that cost double the estimate to managing hot tub maintenance across multiple properties, Steph shares the unglamorous realities that most people don't realize about running cabins. But she also reveals how fostering over sixty dogs taught her about transformation and joy—lessons that translate beautifully to watching guests fall in love with the same lakes and landscapes that captured her heart years ago.
We'll explore her journey from house-hacking duplexes to building cabins from napkin sketches, the systems that allow her to manage four properties while raising two toddlers, and why she now prioritizes energy management over time management. Plus, we dive into hot topics like cameras on lake properties, the reality of cabin expenses, and why sometimes the best business strategy is simply creating spaces you genuinely love and helping others see what you see in them.
Whether you're dreaming of your first lake cabin or scaling beyond your current properties, this conversation offers both practical wisdom and a reminder that there are countless ways to build a life around what brings you joy.
Instagram: @northcountrycabinco
Booking Site: https://northcountrycabinco.com
Cozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027
Cozy Cabin Boone: https://staycozycabin.holidayfuture.com/listings/311026
Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051
Cozy Rock Website: http://www.staycozycabin.com
YouTube Channel: https://www.youtube.com/channel/UC_FgMwAgvORd1IwlH1nlC9g
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