34. From Crickets to Clients: How to Turn Followers Into Paying Customers

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Welcome back to Caffeinated Chaos, where business deals happen between diaper changes and friendships are fueled by caffeine! I’m your host, Whitney Aguon, and today we’re tackling a frustration that so many entrepreneurs face—showing up on social media, posting consistently, and hearing… nothing but crickets.

If your followers are watching but not buying, don’t worry—you’re not alone! In this episode, we’re breaking down exactly why this happens and, more importantly, how to fix it—without being that pushy, annoying, spammy seller. Because nobody wants that. Ew.

What You’ll Learn in This Episode:

☕ Step 1: Stop talking at people and start talking to them—turn your captions into conversations.
☕ Step 2: Show, don’t just tell—let your audience see themselves in your product.
☕ Step 3: Make buying effortless—eliminate unnecessary steps so your audience can purchase with ease.
☕ Step 4: Give more than you sell—build trust through value, education, and entertainment.
☕ Step 5: Ask for the sale—without feeling awkward or pushy.

The truth? You don’t need thousands of followers to make money. You just need to connect with the right people in the right way. So grab your coffee, take notes, and start turning those crickets into clients!

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

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The views and opinions expressed by guests on Caffeinated Chaos are their own and do not necessarily reflect the views, beliefs, or positions of Whitney Aguon or Aguon Studios LLC. The content shared by guests is for informational and entertainment purposes only. We encourage listeners to do their own research and form their own...

Episode Transcript

(00:00):
Welcome to Caffeinated Chaos,where business deals happen
between diaper changes andfriendships are fueled by
caffeine.
I'm Whitney GaN, your host, andI'm here to talk all things
business parenthood, and ofcourse keeping up with the BFFs,
whether you're juggling theboardroom, the playroom, or just
here for some coffee fuel chaos.
We've got you covered.
Get ready for real talk, laughsand a whole lot of heart as we

(00:24):
dive into the beautiful messthat is entrepreneurship,
parenthood, and everything inbetween.
So let's embrace the chaostogether.
Caffeinated, of course.
Question for you, do you everfeel like you're talking to a
wall on social media?
You're showing up, you'reposting consistently, maybe even
getting a like or two, maybeit's from your mom, but sales?

(00:49):
Nowhere to be found.
If your followers are watching,but they're not buying.
Don't worry, you're not alone,and today we are going to be
breaking down exactly why thishappens and how to fix it.
Without being that pushy,annoying, spammy, nobody wants
that.
Ew.
So, grab your coffee, get readybecause we are turning those

(01:10):
crickets into clients.
Okay.
So real talk.
There was a time I thought Icould just post a pretty
picture, put link in bio,caption it.
People would magically buy fromme.
Spoiler alert.
They did not.
And you're probably likeWhitney, of course they didn't.
I know.
I know.
We all were young once.

(01:31):
I spent hours making Canvagraphics, writing captions, even
doing the occasional awkwardreel, and yet, the sales?
Nada.
Zero.
Just me.
And I know I'm not the only onewho's been there.
You work hard in your business,and yet, you feel like nobody's
biting.

(01:51):
But here's the thing justbecause someone follows you
doesn't mean they trust youenough To buy from you yet, and
that's what we're fixing todaySo here we go steps because you
know Everyone's probablythinking in their head Whitney
loves actionable steps.
So here we go step one.
Stop talking at people and starttalking to them.

(02:14):
If your captions are soundinglike a corporate email, Guess
what?
People are scrolling right by.
Instead of saying, like, ourproducts are now available in
matte, gloss, holographic, trysaying something along the lines
of this.
Okay, tell me.
Are you team gloss, matte, orholographic?
Engage them.
Make them feel like they're partof the conversation.

(02:36):
People buy from businesses thatfeel human.
Step two show and don't justtell Saying, I sell custom
shirts isn't enough.
Show the behind the scenes, makethem feel like they are there,
share customer photos, and tellthe story of why you started.

(02:58):
People need to see themselves inyour product before they can
even buy it.
So show them, don't just tellthem.
Step 3.
Make buying easy.
How many steps does it take toget from the post to actually
clicking buy in your cart?
Do they have to dig through yourbio, click 5 links, and send a
DM just to figure out how topurchase?

(03:20):
Because at that point, you havelost them.
Make it so easy that a parentcan do it at 2am while rocking a
baby with one hand.
Link it directly.
Pin it.
Tattoo it on your forehead ifyou have to.
Not really, just saying.
Four.
Give more than you sell.

(03:41):
If every post is buy now, buy,buy, buy.
People will check out superfast.
Instead, I want you to give themvalue, teach them something,
make them laugh, share a story,have them come back to you again
and again, because when peopletrust you, buying from you
becomes a no brainer.

(04:03):
Step five, ask for the sale,without feeling awkward.
Let's be real, nobody wants tofeel salesy, but if you never
ask, people won't know thatyou're selling.
Try soft selling.
Like, by the way, if you needhelp with XYZ, I've got the
perfect thing for you.

(04:23):
Check it out in my bio.
It's casual, non pushy, andstill gets the point across.
Remember, nobody likes a spam.
The truth is, your businessdoesn't need thousands and
thousands of followers to makemoney.
You just need to connect withthe right people in the right
way.
All right connection will leadto sales.

(04:46):
So you've got this no morecrickets No more shouting into
the void show up serve youraudience Take these actionable
steps what feels good to youwhat resonates you take those
leave the rest Like I always sayand let them see why your offer
is a no brainer that's a wrap onanother episode of Caffeinated

(05:07):
Chaos.
I hope you're leaving with alittle more clarity, a lot more
inspiration, and maybe even anextra shot of motivation.
If you love today's episode,don't forget to follow us.
Leave a review and share it witha friend who could use just a
little chaos at caffeine intheir life.
Until next time, keep embracingthe mess.

(05:27):
Chase your dreams and make magichappen.
One caffeinated, chaotic momentat a time.
I will see you all soon.
Bye now.