A Tale of Two Watch Brands | “Errol’s Eye On”, Episode 14 (CBP 406) | 2 February 2023

This is the 14th episode in the “Errol’s Eye On” series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations.

In this episode, Errol decided to focus on the marketing strategy of two watch manufacturers from the 1960’s

Brand 1 | Saxony Dive Watch – Swiss manufactured; NY-based 1968 start; spent $1 million on advertising (in 1968!!); equivalent to $8 million in 2023 dollars.  In 1970, introduction of the Quartz brand of watches pretty much decimated the company.

Brand 2 | Vostok – Russian watch brand; no advertising,  In the late 1950’s and 60s, the Russian Ministry of Defence mandated the production of Russian-made watches for Russian divers.  Made out of steel; had to be submersible to up to 200 metres of water.

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As promised during our chat, Errol provided the following links:

Personal blog post on the Saxony Dive Watch:  https://errolvas.com/blog/f/the-fall-of-saxony-sheffield-watch-co

For Vostok, Errol has not written a post yet, but there is a robust write up on wikipedia: https://en.wikipedia.org/wiki/Vostok_watches

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To learn more about Errol Vas and his work, click on one or more of the following links:

Errol Vas Business Website | https://errolvas.com

Errol Vas Business LinkedIn profile | https://www.linkedin.com/company/errol-vas-com/

Errol Vas Personal LinkedIn profile | https://www.linkedin.com/in/errolvas/

Errol Vas YouTube channel | https://bit.ly/3mzjRa0

Director of Marketing at Diversitech Global | https://www.diversitech-global.com

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To find all episodes of the Calgary Business Podcast, follow this link to the personal website of Allen Wazny: https://www.solarnity.io/podcast

Feel free to reach out to Allen Wazny using one or more of the following links:

==> LinkedIn | https://www.linkedin.com/in/allenwazny/

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==> Instagram | @allenwazny