Episode Transcript
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Speaker 1 (00:00):
And I don't even care
if you put this out there and
Instagram sees it because thisis how we're going to blast them
into submission, call it.
Speaker 2 (00:16):
I got to make it a
mix.
I got to make it a mix.
I got a negative mega man.
Speaker 3 (00:30):
Welcome to a special
episode of the column with Colin
show.
I'm personally calling thisepisode, David versus Goliath.
You're about to listen to apowerful conversation between
Kahnawake and Jack.
[inaudible] the CEO and founderof bang energy.
And the last couple of years,bank energy has become the most
popular energy drink in the U Sa true David versus Goliath
(00:52):
story.
I'd be surprised if you aren'tdrinking one right now, as we're
listening to this bang energy,disrupted the market by making a
higher quality energy drink andintroducing the over 30 or
original flavors along with manyother variations to their
lineup.
Jack and cotton had been friendsfor about 10 years.
And let me tell you each timethese two get together, magic
happens this cup, thisconversation, your bottle,
(01:15):
listen to goes deep in the mindof Jack his faith, his process
of creating great products,adapting to change, being ready
for when the opportunity comesand his winning mindset that is
summed up by four words,discipline effort, sacrifice and
study.
Ladies and gentlemen, welcomeJack, oh, walk to the show.
Speaker 1 (01:38):
Research and
development never stops.
And so whether we're in ameeting with Pepsi multi-billion
dollar player, fortune 44, uh,Anheuser, Busch, whatever
research and development neverstops.
Multi-billion dollar companies.
And so Dr.
Lee just arrived that we reallyaren't doing samples.
We do this twice a day.
So if I get ahead of myself alittle bit, because, uh, I'm
(01:59):
approaching a thousandmilligrams of caffeine, you
could just, you could slow thefootage down at the end.
Usually I talk slow, but whenI'm on a thousand MIGS, it comes
up a little bit,
Speaker 4 (02:11):
Uh, what happens at
that point?
Like have you, cause I'm sureyou built up such a tolerance,
like from taking samples.
I know when, when I was thereworking out with you, we took
several and it was the finaltest and you signed off on it
and, uh, and you said this onewas going to go into production.
Speaker 1 (02:26):
Yeah.
So, so the great thing is, islike, if you're, if you're about
to train or you're training andDr.
Lee and the staff brings oversamples, it's good.
But if you're sitting still, itgets a little, you know, and
reminds me of the days, likeback in the day I used to play
in my store, we would playchess.
Right.
And we'd be on a federalcaffeine.
That was the stack back then.
And you'd be playing for fourhours and you'd just be all
(02:48):
tightened up.
Cause you're overstimulated andyou're not moving.
Um, caffeine is great, but it's,uh, I don't like it too much if
you're sitting still, it's acentral nervous stimulant.
So you got to kind of be moving.
Otherwise it makes it tense.
So we're doing all kinds ofexperiments, all kinds of new
science and everything likethat.
And, um, this, uh, the lab willbring some samples wherever I
(03:09):
am.
Even if it's onstage, we do it.
I'm doing a live broadcast forKroger.
Two days ago, lab people come upon stage lab coats.
And we tell if we take thesamples and, uh, you know,
that's kind of showy, but it'sstill, we do it every day.
And that's what makes us greatis I tell people, you have to
have a combination of disciplineeffort, sacrifice and study
(03:30):
nobody nowadays, this youngergeneration, there is no
discipline.
There is no sacrifice.
There's no study.
They have this mindset thinkbig, right?
Think big.
And I want to be at the top ofthe mountain, but I don't want
to do what it takes to getthere.
And it's such an insane thingthat kind of perseverates on
Instagram and other social mediaabout thinking big for these, uh
(03:50):
, gen Z and young millennials.
But you can think as big as youwant, but you got to put in the
discipline effort, sacrifice andstudy, and then don't want to do
that.
And life will make you do that.
God will do that.
You'll get beat up and beat downuntil God has you where he wants
you to be and what he wanted youto learn so that he can give you
what you, uh, the desires ofyour heart.
(04:12):
So that's my belief.
Anyhow, I know the rest of theworld believes differently
Speaker 4 (04:17):
A hundred percent.
So Jack would that being saidlike, you know, you've you, you
caused market disruption.
You forced people that wereextremely like the exact same
year over year, over year, likeboring monster drinks.
They only had one flavor, twoflavors, that's it.
You came in and disrupted it andforced them to do something.
(04:41):
And you pioneered this space inmy opinion.
Um, so, you know, you talk aboutconstantly trying to propel,
move the needle, um, disciplinedto move forward.
Always thinking ahead.
I know when I was there, uh,working out with you in Florida,
um, you mentioned you arealready six months or maybe it
was nine months ahead.
(05:03):
Um, and you knew every say, ormaybe it was 18 months.
I don't even know you.
I can't remember, but I knew itwas like an, uh, very, very far
schedule where you already hadeverything predicted out.
So
Speaker 1 (05:13):
Yeah.
So what we do is, um, you know,I think Oprah said something
like the comment and you couldprobably correct me better, um,
uh, success or something is whenopportunity meets whatever, but
that's the mindset, right?
You have to be ready ahead oftime so that when the
opportunity comes, Hey, you'reready.
Interesting thing happened.
Um, yes.
W w when was it Dr.
(05:33):
Lee?
Two days ago, we were doing apresentation to Kroger.
Um, and we're working on thisnew product launch, very, very
cool product.
And we're about 85% done, uh,Kroger because of market
conditions.
I can't tell too much, but theynow want this products not on
the market yet.
We'd been working on it.
No one's ever tasted it.
(05:53):
We showed them the labels in thepresentation.
They ordered 70,000 cases,570,000 cases, but that's
because people trust us over 28years to bring in the right
product.
Cutting-edge flavor,cutting-edge product over and
over and over again.
And once you do it, people wereconditioned and it was always
Europa, GNC, and vitamin shop,right?
(06:14):
You rope as biggest persecutiondistributor in the world.
Vitamin shop and GNC are the two, the world's largest, uh,
health food retailers, numberone, the number two spot.
And so we conditioned them andthey said, look, we don't care
what you're coming out with.
We know it's going to be great.
We want it ahead of time.
We want to be first.
Well, now that transitions intoa whole different marketplace,
(06:35):
the bigger market, like Krogerthat does 125 billion in sales.
Second, only to Walmart.
And now they want 560 570,000cases on a product that's going
to, uh, we're going to beproduced in it, um, in the third
week, next month.
So super excited.
But again, uh, you just can'tjump to the top of the mountain.
(06:56):
This was 28 years of being readyand being ahead of the game,
discipline effort, sacrifice andstudy.
And then, you know, then thoseopportunities happen.
They're not just gonna happenfor some 20 year old that didn't
put in the time and everything.
And if they do achieve successearly, it's almost like a curse
(07:17):
because then that success,whether it's an athlete or
whatever goes away.
And then where are you, right?
Where is this athlete?
Whether he made, like, let's sayat four great years in the NFL,
that success was early, and thenhe hadn't cultivated anything
else other than like playingbasketball or football.
Where is that person now?
Or they were at the top of themountain.
(07:37):
Now they're at the bottom.
And so, again, it's this coldcultivating all this stuff ahead
of time and just continuouseducation and everything.
I know you believe in that car
Speaker 4 (07:47):
A hundred percent.
Yes, sir.
So I'm, I'm curious with, with,you're always looking ahead
mindset when you're pioneering,everything that you're doing.
Um, what do you, what is yourthoughts on like, um, you know,
Facebook just announced thispast week, it's renaming, but
it's going towards like a, adigital ecosystem.
(08:08):
Um, and it's going to totallychange the way the future has
been.
If you look over the past 10, 15years, we've transformed as a
society and across the worldbecause of technology.
Um, are there any thoughts orcomments on, um, the way
technology's evolving and theway that, uh, we can align with
(08:30):
that?
Speaker 1 (08:30):
The only ecosystem
I'm interested in is the real
ecosystem and the environmentfor tonight.
We're going fishing for TarponScientificky.
Um, I, I don't know what thehell you talking about calling.
I love you fake book.
(08:52):
I don't pay attention.
You're doing it's.
Everything on there is fake.
I, uh, instead of lettingFacebook and Twitter cancel me,
I canceled them a long time ago.
Um, they just, they got no game.
Uh they're anti-American theycensor everything.
Uh, got no time for it.
Uh it's it's old school it'sbased on an old school
(09:13):
technology that they constantlybandaid.
Um, maybe you can explain whatyou're trying to explain,
because I have no idea, butfrankly, uh, I don't even care,
but if it's something I need toknow, please tell me.
Speaker 4 (09:25):
Well, it's, I think
it's just relevant, especially
with art, you know, the way thatI interact with my consumers,
just a lot like yours, we're notin the B2B space, but direct to
consumer through socialplatforms is extremely, um, I
can't, I wish it was thatsimple.
I could just, you know,decompress go over here and not
(09:46):
associate.
Um, but everything you said, I'ma hundred percent in alignment
with, which is why, like, youknow, president Trump announced
this week, his own socialplatform, which is really
unique.
Um, a little, we talked about itthis morning.
Um, concerns of what canactually happen, looking at it
from like two years ago or 18months ago, you know, being he's
(10:10):
currently serving now, he'skicked off, um, all of social
platforms, AWS servers, Shopifykicked them off.
And you look at all of thesedifferent areas of technology
and big tech and the censorshipbehind it.
It's a massive concern.
Speaker 1 (10:26):
I already thought
this out.
Believe it or not.
So one of the things, right,we're dominant on social media,
2.9 billion followers on socialmedia, under our influencer
network of about a thousandinfluencers.
And then if you, if one of youcould do this right now, type in
hashtag bang energy on Tik TOK,and we have 15.4 billion views,
(10:53):
but by the time you type it in,we may have more because we go
up a hundred to 200 millionevery week, right?
Hashtag bang energy.
And so the interesting thingwe've done is, look, we don't
want to be censored or anythinglike that.
We're dominant on social media.
We've been working on our ownapps, spending millions of
dollars.
First company failed.
(11:14):
They couldn't live up to ourexpectations because bigger,
bolder, more brilliant.
We say, sometimes you saybigger, bolder, more bad.
So, uh, then what's, uh,competitive out there.
So right.
You have to have your ownservers.
Right?
We learned that from partner,they got shut down because they
were on, I think Amazon servers,then you, but, but the problem
(11:35):
with president Trump or anybodyelse tries to do this, there's
one other thing that everybodyoverlooks that they don't want
to look at because it's toodaunting.
You have to develop your owniOS, some bad-ass software.
So what we're doing is lookingat developing a blockchain
operating system.
That's far more advanced thanwhat Facebook and Instagram and
Twitter run on.
(11:55):
It's the future.
And so you, that's another thingyou have to have.
No one wants to do it though,right?
It's oh, I want my own platform.
Good luck.
Because apple just cancel you oryou, or you could build all this
out.
And then, so then you have tohave your own phones, right?
So we're working on phones thatare a Linux operating system
where everybody contributes andit's a daunting task, but you
(12:17):
can't point if the next guy go,he's got to do it.
She's got to do it.
No, you gotta do it.
You gotta do it.
Uh, and again, I was strongbelief in God.
And God always say, wheneverthere's a problem, God says,
Hey, someone was born andsomething happened.
And you know, the David andGoliath story, I love it.
And so somebody's got to go outthere and slay the giant, you
(12:38):
can't point the finger.
And so we thought a lot aboutthis.
And so, um, that's what we'recurrently working on.
So, but again, it's a dauntingtask.
I don't know if we'll besuccessful, but biblically God,
everybody, every single person,as long as they took the first
step in faith, God worked, Godwork.
We've took many steps and allowGod to work.
(12:59):
Cause there's a lot of it Idon't understand or know.
And you need key individuals tocome on in the world to do this.
But, uh, it has nothing to dowith political.
It's just Trump Biden.
Whomever is just creating a formof free speech, a novel concept,
right?
It's America, um, could justcreate this form that everybody
(13:20):
can operate on and speak freely.
I don't care whether it's theTaliban Biden or Trump.
Everybody's got a voice it'sAmerica, nobody's censored.
And the other thing we're goingto do, and I don't even care if
you put this out there andInstagram sees it because this
is how we're going to blast theminto submission.
They sensor everybody.
They demonetize you, whetherthey like you or not, you're de
(13:40):
monetized because they want youto pay to advertise.
They hate when somebody has arelationship with a superstar
like Colin and Colin gettingpaid directly by somebody in
they're getting, they're notgetting any of the money.
So on ours, it's going to bedifferent because all the
influencers were going to say,Hey, we're not shadow banning
you.
We are not manipulating thealgorithms so that people can't
(14:01):
see your posts.
In fact, we're doing theopposite.
We want everybody to see yourposts.
And the idea is if you're aninfluencer and Zuckerberg has
only 7% of the people seeingyour posts and now a hundred
percent can see them.
And it's a fair game foreverybody.
And you can make a what's sevendivided by a hundred.
(14:22):
You can make, you know, like 15times more money, where is the
influencer going to spend theirtime and where the influencer
goes?
Everybody else travels.
So, yes, I thought this out.
I thank goodness.
I'm on 962 milligrams and I canarticulate it to you guys.
It's in my mind, it's simple.
All the blockchain, theoperating system, everything
(14:43):
like that.
Uh, but it's, it's a dauntingtask to undertake and you have
to attract the right people.
And who knows by this podcast,maybe we'll have some people
reach out to us.
Speaker 4 (14:55):
What's the, what's
the name of the app?
Have you thought about, uh, whatyou're going to call it yet?
Speaker 1 (14:59):
It's called the fix
to exits and the reason it's
called the fix, it's, it's thefix for everything that's wrong
that everybody hates aboutcurrent social media.
Instagram is super boring.
I'm tired of it and everybody'stired of it, but there's no
alternative.
Everybody's trying to gettingshadow banned D monetized,
manipulated algorithms, um, uh,suppressing free speech.
(15:20):
It's.
So I know instinctively,everyone's going to jump over
and how do you disempower allthe current, uh, people that are
in power in social media, youjust create a platform.
And once everybody goes there,they have no power.
So I'm really big on this, uh,super pro American.
(15:40):
I believe that every countryshould believe their countries,
the grade and put into it.
And, uh, it's just, it's, it'sjust really sickening to all of
these forces that are comingagainst America and going
against America, such a greatcountry, uh, represents the
greatest freedom of all time.
And, um, that's I want topromote,
Speaker 4 (15:59):
I love it, Jack and I
, I believe in you, you've,
you've done so much.
I'm extremely proud as if youwere, you know, my own dad.
Um, but just seeing what you'vebeen able to do and accomplish,
and, you know, we've known eachother for almost a decade now
coming from the fitness spaceand hell I named my company
after, after you and I wasdrinking a bang energy drink.
(16:20):
And it said from the creators ofred line energy, and I think I
told you that story, uh, inperson, but like,
Speaker 1 (16:28):
Yeah, that's a huge
honor.
Thank you.
Speaker 4 (16:32):
Uh, I think one more
thing to your point that I'm
concerned about even for, uh,your platform is when it
disrupts a market that's alreadyin place.
And let's just say that you'vegot your own operating system
iOS, you've got your own, um,servers.
You've got everything currency,um, for merchant processing.
(16:53):
So they don't shut you down thatway.
I think it escalates all the wayto the point where legislative
gets passed and they block youwithin the United States or
other countries.
And so I could see thathappening possibly with yours,
but like president formerpresident Trump's app coming
(17:14):
out, he asked to create all ofthese ecosystem plays just like
what you were mentioning, but itgoes all the way to that point.
And now they see it as a threat.
What can they do literallyblock, like they were going to
do that with tic talk, uh,because the China and the United
States.
So,
Speaker 1 (17:31):
But that absolutely,
uh, forces are always going to
come against you.
Look, we're in 68 lawsuits rightnow, uh, five, four or five
lawsuits with monster Pepsi.
Pepsi's a fortune 44 company.
I say, bring it because thebigger your giants, when you
slay those giants, the biggeryour destiny.
So of course they're going tocome and get us.
(17:51):
Everybody wants to keep thestatus quo.
Even if, even if it wasn't thisanti America on political stuff
or whatever, uh, Instagram,Facebook and Twitter would still
come against you, right?
You are competitive.
They're going to do everythingin their power to put you out of
business.
That's fair game, right?
Uh, drug dealers kill you andthey try to crush you, uh, in
other ways, but it's going to,of course, it's going to happen,
(18:14):
but you gotta be willing toaccept it and willing to fight
the fight.
And nobody is right.
Uh there's uh, there's just alack of, um, uh, I want to say a
word, but I don't want to say onyour Testosterone, it's just a
lack of it out there.
And it's because of everyeverything we're eating and not
(18:35):
eating and the garbage we'reeating and then have super low
testosterone levels.
And many of them have becomewimpy.
And it's, uh, his kind of sad,uh, our food supply is poisoning
in us.
And I mean, I had a great talkwith this really cutting edge
scientists earlier in the day,and we're just getting sicker
and sicker.
And so our ability to fight isnon-existent and that's how they
(18:56):
want us to be.
You know?
So, uh, you know, men do greatthings and men are warriors.
They need to stay that way.
So
Speaker 4 (19:04):
A hundred percent,
what is your thoughts on a
supply chain and what'shappening right now across the
nation?
Is D do you feel like, I know asa manufacturer, you're a
manufacturer, um, and obviouslyyou're on a much larger scale,
but like, do you feel like it'sbeing forced where somebody is
making a hell of a lot moremoney and ports are restricted.
(19:26):
Um, you know, government'spaying out a lot of money to
people to not work and forcingkind of the inflation of
everything else economically sothat somebody can line their
pockets.
What is your opinion on that?
Speaker 1 (19:39):
The weekend?
Um, we can everybody, right?
We can, the response, we can,your financial things so that
you're depending on thegovernment, because if you're
not dependent on the government,they cannot manipulate you,
right?
So they want a weak in you with,uh, you know, the foods are all
poison.
The vaccines everything'spoison, right?
If you're, if you want to get avaccine, God bless you.
(20:00):
Um, Americans have that, right?
But all this stuff is designedto weak and you're weak and you,
so you can't fight right.
Then they take away what yourmoney.
You have no money, you have noinfluence, uh, on these social
media platforms.
So it's all planned part of thenew world order.
Uh, and, uh, it is what it is.
There are supply chain issues,but interestingly on Hannity the
(20:22):
other day, somebody sent me apicture and there was 20 foot
long of four shelves.
And on that top shelf only, theywere all empty.
There was bang four packs andall kinds of bag.
It was incredible.
And it was, and Hannity, wedidn't pay him to put it on
there.
It was, he was just showing thesupply chain issues.
And so what we've done is I toldmy staff a long time ago, I
(20:44):
sensed this happening because Ialso, since the, we can get into
a war with China, I have nothingagainst China personally, but if
we do right, uh, and three, fouryears ago, or if there's, uh,
embargoes or all these differenttariffs or everything we have to
be, you know, we have to makesure that we don't make excuses,
(21:04):
um, in our company it's solutionand execution, we put the hand
up in the face.
Fair is it?
And, and I don't want to hearyour excuses, find a solution
and execute upon that solution.
And so we've done that inPhoenix, we produced 300,000
cases a day.
And if you guys ever want to goout there and film that, or
you're in Phoenix, or you wantto fly out on the jet, let me
(21:26):
know.
But, and so by the end of theyear, we'll be rolling our own
aluminum inspired by my man overhere, who loves steel we're
heads in these big rolls ofaluminum.
And we already had the aluminumprice and we're locked in.
So we rolled the raw aluminuminto cans, paint the cans and
fill them in the same facility.
(21:48):
Uh, and that's what we'reuntouchable.
So all that manufacturing andall those challenges and supply
chain, there is no with us.
And this is the opportunity wegot two days ago came because of
remember every, every challengelike Tony Robbins says is an
opportunity.
So while everybody else is notfilling the shelves, they're
barren, I'm like, Hey, Kroger,guess what?
(22:09):
We give, fill all those shelves.
And we can fill them with newproducts and they go, are you
serious?
Like 300,000 cases a day I'mdead serious.
And so literally within minutes,they committed to 250,000 cases
that are escalated to 500.
And then it's somewhere.
Now, I think it's at 570,000cases.
That's initial one order to takeup that shelf space, but that's
(22:32):
one retailer.
Everybody's out of the sameproduct that I won't defame on
here.
Even though I would like to do,because they've bought, they've
already killed themselves,right?
They left open the shelf space.
We're going to get in there.
And when they come back, it'snot going to be a pretty thing.
And so, um, Kroger is secondagain, only to Walmart, they're
(22:53):
an influencer.
And once they make this move andthey've already had, and
everybody else sees it, thedominoes fall, breakthrough
occurs gift from God, God, uh,you know, Farrah was coming
after the Israelites, the seaopened up, the Israel, Israel
lights got out and Pharos peopledrowned it.
Well, God did the same thing forus.
He cleared out every shelf spacein America and said, here, here
(23:15):
you go, my faithful and loyalservant.
And that's how I look at myself.
I don't want to say a cocky.
I give all credit and glory tohonor to God, but that that's
not an accident that didn'thappen by accident where every
shelf space in America's clearedup.
Oh, and here you can just havethis shelf space because you're
the only people that can produceproduct.
You got to look at these bigcompanies like Gatorade, Pepsi,
(23:38):
Coke, they're out.
They're at, they're asking usfor cans.
What you're, you don't haveenough bottles to produce
Gatorade and pal?
Well, who's running yourcompany.
How dysfunctional are you thatyou don't have bottles?
What Gatorade in any one albumfor four months?
It's I mean, it's insane, butagain, um, I, I always pray for
(23:59):
breakthrough.
I prayed for breakthrough foryou calling and I declare that
you want breakthrough.
And when I prayed for that,look, this is breakthrough that
happened literally within anhour, you do the presentation,
oh, here, you could just haveevery shelf in America because
these big retailers areembarrassed.
They're losing money.
There's people that areresponsible for their category,
their bonuses based off of that.
(24:20):
And here we are, God's justgiven us that gift to fill it.
And it's, it's, it iseverything's super challenging,
but we have that ability to actquickly.
No monument was ever built withthe committee and their
weakness, all these bigcompanies, weakness where the
committee and the shareholders,the stockholders, the board, we
have no board, baby.
(24:41):
We make unilateral decisions andwe make it out and don't ever
get a board.
The only board you have is theone you're cutting steel,
Speaker 4 (24:51):
Right?
Yeah.
So I want to tell you aboutsomething that I've got in the
works, and I haven't explainedit to anybody see, or the first
one.
So, um, it's, it's it fixes amonumental problem in America.
When you look at domesticsuppliers, um, there's a massive
issue between merchants andonline store owners and, um,
(25:12):
actual finding the productsthemselves.
There's incrediblemanufacturers, but at the end of
the day, if they don't know howto go to market, um, maybe
they're patterned, uh, only ondirect to consumer through
retail stores, but they're notused to online presence.
So I'm creating an app and it'scalled drop hook and drop hook
will integrate directly withShopify, big commerce, woo
(25:35):
commerce, um, click funnels 2.0when they launch in January of
next year.
And with one click productproducts from the product feed
will be in their own inmerchants websites.
And, um, we only want it to be US based products, menu, and like
really trying to build back, youknow, uh, president Biden's plan
(25:58):
is build back better, but thathasn't started from my knowledge
that, you know, it's only gottenworse in my opinion.
Um, and it's been morechallenging to find anything.
So what we want, what I want todo is you've said it a hundred
times, if not me, then who, ifnot me, that comes in and steps
in and creates something tobuild the economy, to help
(26:18):
domestic supply chainmanufacturers sell products so
that they can keep peopleemployed instead of furloughing.
Um, and it also helps, you know,a lot of drop ship companies are
having to order from China, Aliexpress Alibaba.
So if we can take that away fromthem and create a technology and
(26:38):
IP, uh, behind this harness, ituse the power of social
influence, just like you'redoing right now.
Now we could interrupt.
We could, we could go directintegration with fix and have
where influencers can sell theirown products directly monetizing
through the app.
(27:00):
And now it's also keepingmanufacturing and the
fulfillment arm within Americaand supporting us here.
Speaker 1 (27:06):
Yeah.
I, I would love to work with youon that one.
That's, that's something thatactually to that you understand
way better than us.
I don't even want us tounderstand it.
I want to say Colin solution andexecution can have done, but
know that that's one of theareas where we're weak because
people go, well, how can youhave weak areas?
How can you be weak on thewebsite?
(27:26):
I'm like, when you go from 70million to three, where would we
go to 720 to 1.2, 8 billion,1.4, 8 billion.
You have other issues fires toput out the website.
Ain't one of them.
And so websites also for usdon't do well because 16 ounce
drinks, they they're too heavyto ship.
(27:47):
Right.
So, uh, but, but again, yeah, wewant to get with you with that
are super excited.
What we want to do is we want tobecome the chewy of the
supplement industry andperformance beverage, where
we're shipping direct in thatgenre.
We're not going to take outAmazon or anything crazy like
that, but do a chewy, did wherethey cut out the pet food stuff.
We want to do that withsupplement and performance
(28:09):
enhancing beverage.
And call-in putting you onnotice, you're in charge.
Speaker 4 (28:15):
So I'm hired
Speaker 1 (28:17):
No I'm dead serious
because it's something where
we're weak at.
Uh, when we went to Pepsi, wewere never even on Amazon, there
were some, the number oneselling thing on Amazon was a
mixed case of that.
It was people taking thesedamaged cases that people throw
out when there's a leaker,getting out the cans, making a
mixed case and selling it for$32, which is above retail.
(28:38):
Banks sells for like two bucks.
Each it's higher, but everybodywas buying it.
And then when we went into Pepsi, uh, just overnight, Amazon
became our fourth largestaccount.
They have 200 people that manageit and know all the games that
Amazon plays with the buybackbox and stuff that I didn't even
do business on.
I go, look, if you're going toplay all these games and I'm
(28:59):
going to break even, or losemoney, like optimum sold 170
million in protein and lost 70million from all the penalties.
I mean, so, so Amazon smart,they went in the consumer wins
and just, they just killed it,the, uh, you know, a supplier
like anybody.
And so, yeah, I w I definitelyhighly interested in that.
(29:19):
And you, you got a great brainfor that.
That's one of your bigstrengths.
Speaker 4 (29:23):
So let me ask you
this, Jack, if, if I didn't have
red line, um, and I was just anindividual, I don't, you know,
what would you ha would you hireme?
And then the second question iswhat would be my role with bang
energy?
Speaker 1 (29:37):
You, I would
definitely hire you and your
role would be rolling swollen.
You just want your role would beexactly what you just said.
All these, all these differentnuances and stuff that we don't
understand marketing on fakefake book and stuff like that,
where we're super advanced andsocial media and most dominant
(29:58):
player of all time on Instagram.
And then you look how thattrickled over into tick dock
with 15.4 billion.
Did you look that up by the way,Is it 15, or did it go to 15
five yet
Speaker 4 (30:11):
15 for right now,
Speaker 1 (30:13):
Now 51.
And, and, and so it's the, allthe other digital stuff that
we're super weak at that woulddefinitely gladly put you in
charge of it.
I wouldn't know parts of that.
Trust me.
I like to focus on the scienceand, and, uh, and marketing, but
not from that end,
Speaker 4 (30:30):
When you launch your
social platform, I would love
to, to help you and to be a partof it and to help from, um, from
that aspect, whether that'sdirect to consumer physical
goods, websites, um, nurturingdata, um, whatever I can do to
be an asset, like I would loveto be a hands extended.
I think what you're doing onthat side for that first
(30:52):
amendment, right.
Um, is critical.
And if not, you then who, um,and I would love to just be an
asset and kind of a handsextended, you know, uh, for, for
you and your cause andeverything else.
So, yeah.
Speaker 1 (31:06):
Yeah.
I appreciate that.
I think too, it's, it's, um, oneof the things when we do a
social media app, Hey, we're,we're the most dominant players
on there.
I believe, I don't thinkanyone's close to us.
Maybe there is, but weunderstand that we understand
what the problems are and whateveryone wants besides the
obvious censorship andeverything like that.
That's a big thing too.
And so we have some brilliantminds on board, but we need a
(31:26):
lot more.
And, uh, I mean, w we would loveto make you part of the team
calling no exaggerationwhatsoever, a hundred percent
serious.
Cause I know we joke around alot and caller gets a little
jealous when I do more pull-upsthan him.
Speaker 4 (31:42):
You were out of
breath though.
Speaker 1 (31:45):
I just didn't want
it.
I'm not good at cardio.
I admit, but, uh, no, I mean,super exciting.
I have an idea too, but I don'twant to, um, ask you here
online.
Um, but it, it has to do withsteel.
I don't know if that's stillviable with the way that, uh,
raw materials skyrocket insupply chain.
It seems more of a frustration,but the good thing about you,
(32:07):
you're very, um, you're,multitalented um, in, in
critical areas and, uh, youknow, you, sometimes God pushes
you in a certain direction andwhat you thought you were
supposed to Dean, uh, do whatyou shift.
And, uh, it's like this order wegot yesterday, it's not bad and
it's 570,000 cases.
(32:28):
So
Speaker 4 (32:30):
That's, that's,
that's what we had to do.
We, we shifted from steals.
Now we're selling about ahundred thousand shirts a month.
Um, so it's, it's only, youknow, and people think that, I
think a lot of this has a lot ofchallenges that a lot of people,
I think, can they get absorbedwith like, okay, my product line
is only, um, my name is red linesteel people.
(32:51):
Don't associate this withshirts, but listen to the
market, the market's going totell you what they want and what
they don't want.
And you can force it where ifI'm having it.
And we are, we're having achallenging time finding
domestic, like in the UnitedStates, steel new Nucor, um, who
we buy our steel from when thelargest meals in America, um,
(33:12):
you know, they get paid ontonnage.
We buy thin gauge material.
They don't want to run thingauge.
So we're already buying quartersin advance.
So we're already into firstPorter.
Um, but I don't have enoughsteel on hand from a coil
standpoint.
So I'm having to buy coils fromhell up in like Michigan and
other states that I've nevereven had to interact with.
(33:33):
And it's still domestic, but I'mhaving these type of challenges
where I'm like, you know what,why don't we test aluminum?
Why don't we test?
Um, we want to get into likewelcome mats.
Why not shirts?
You know?
And, and we haven't had supplychain and even the inflation on
that, isn't nearly as high we'reover 408% on steel costs for the
(33:54):
first time ever.
Aluminum is cheaper than steel,mild steel.
And that's crazy.
I didn't expect that to happen,but it is, it forces you to be
comfortable in the uncomfortablesituation.
And no matter what the worldthrows at you, you have to, like
I said, in the army, drink waterdrive on.
That's what we gotta do.
We gotta drink some bang anddrive on.
Speaker 1 (34:17):
Yeah.
The other thing too, is this newaluminum, so cool.
Like when you were in my gym andyou saw those pieces by voice,
like the pull-down bar andeverything, it's just super
lightweight.
It's just gorgeous.
And now they have a clearaluminum clear, and I want this
clear aluminum on the front ofmy gym.
And so it's just like, who wouldhave thought you can make a
clear aluminum.
(34:38):
And so, yeah, just always beingopen to pivot.
Like we've always pivoted at 28years, man, there has been a
numerous challenges, but otherpeople in the industry couldn't
pivot to the point where rightnow that whole industry imploded
the Olympia was super small.
And, uh, uh, the expo, it wasstill fun.
We did it.
It's kind of our roots, but, um,just nothing like it used to be,
(35:02):
it just fell apart.
GNC filed bankruptcy and allthose people that depended on
that rig system and GNC andeverything that supplement
companies and the paybacks andthe kickbacks they're out of
business that quick.
Speaker 4 (35:15):
Where do you see
yourself in five years, Jack?
Speaker 1 (35:19):
One of the things I
do look, I have enough money for
a hundred lifetimes over.
That's not what drives me.
What drives me is, um, and Iknow it'll turn some viewers off
or whatever, but my role is toadvance the kingdom of God here
on earth.
That's what it is.
And I don't lose sight of that.
And it's, it's um, I think whenyou have a high, or I know it's
(35:39):
often been said, if you have ahigher calling like that, you'll
be more successful, but what Idon't, I don't need more money,
money.
Doesn't motivate me at all,giving people great products.
Like we were talking to thesescientists today, um, all these
future innovations and patentsand everything, and they
everybody's come to them andtheir brother, but they want to
do business with us.
And that's what we want to do isjust give people great product
(36:01):
and switch this thing whereeverybody's so unhealthy and
they're downtrodden and beatenand, and flip the script to give
them health promoting drinksrather than health Robyn.
If you look at like Pepsi, lookat their products and Gatorade,
it's all sugar.
Then you look at Frito lay,they're killing people.
Um, and they're, uh, them inCoker putting billions of pounds
(36:26):
of plastic into the environment.
Coke has put in 200,000 plasticbottles into the environment
every minute.
And then when they increasedthree to 4% in sales, what do
you think happens?
That amount goes up and thenthey'll, they'll outline some of
these companies are outlinedplans.
Hey, in 2050, we're going toreduce plastic by 40%.
No, you're not because you'remaking that declaration now, but
(36:49):
everybody will be dead or forgetthat you made it.
No, one's going to held youaccountable and you're just
going to use more and moreplastic.
But right now they can't getplastic.
Uh, and petroleum is goingthrough the roof and they're
having a big problem.
And my goal also is just forfun.
I mean, if you play in the superbowl, right, you want to win is
we want to be the biggestbeverage company on planet
(37:11):
earth.
Um, very simply we use aluminum,it's recyclable 22 times a
plastic bottle.
Can't even be recycled once anddo another plastic bottle.
And, uh, again, every weaknessthey have a strength of ours and
this new product coming out,super excited.
But, uh, I, I want to tell you,truthfully though, calling you
really, really motivate me whatyou're doing, your fresh mindset
(37:34):
, um, your ability to pivot.
Not many people can to bespontaneous, to respond to the
market quickly.
Um, you, you have a lot, a lotof talent and you're young.
How old are you?
Speaker 4 (37:46):
31, 32 August the
third 32 in August.
I forgot
Speaker 1 (37:53):
Unbelievable that.
Yeah.
I mean, so you have a massivelife ahead of you and, and
you're brilliant.
So this is really cool.
Uh, I just, uh, I'm glad Iinspired you, but I can tell you
and you inspire me even more.
Speaker 4 (38:05):
Thank you.
That means the world.
I got one last question.
I could do this for a long time.
You're such an, uh, motivating.
Like I just feel like we feedoff of each other.
I believe in like, um, that lawof attraction or energy promotes
energy when you're stressed,more stressful will happen in
your life when you're in aconstant state of gratitude.
(38:27):
Um, that also also happens moregreat stuff happens.
And so I feel that like, we've,we've hung out several times
every time.
I just feel like a newuplifting.
Um, I do want to say one lastthing though, before my last
question, two things, I guess I,uh, just to recap what you've
done is incredible people overprofit.
(38:51):
That's what we say at red line.
Like truly living by that,looking at it from the products
that you want to put out to themarketplace.
Is it good for them?
Is it better than what'scurrently in place now looking
at plastics and the decision,even though this could cost us
more money on the front end, isit better for the environment
looking at all of thesedifferent, um, what you believe
(39:13):
in and vicariously God providingthis to open?
So many doors is truly what weenvision as a business as well
at red line is trying to putpeople over profit and, uh, in a
world of capitalism, there'speople that genuinely care,
because like you said, it's notabout the money I could pass
away tomorrow and it's, you know, what's money then at that
(39:36):
point.
So, um, I, I, I guess that'llpivot to the last question,
which is Jack.
If you were to pass awaytomorrow, what do you want to be
remembered for?
Speaker 1 (39:47):
I just, uh, you know,
giving people great products
that are health promoting ratherthan health robbing and the
bigger picture is promoting andthe advancement of the kingdom
of God here on earth, everybodyneeds God.
That's why the world's in suchdisarray.
The more we try to take Godaway, the worse it gets and we,
and we, and, uh, I always relyon God.
(40:09):
Here's why it's real simple.
Basically all of us are dumb,except you call him.
But I rely a hundred percent onGod.
Like when you commit your lifeto Christ, right?
You you say, Hey, you're now myLord and savior.
You're in the driver's seat.
You sit on the throne.
God doesn't share the throne.
He's kicked me off the thronemany times when I try to share
it, it's like get out.
(40:31):
Um, but, uh, God is why wouldyou rely on your own?
Decision-making when you maybelet's say you're right at life,
80% of the time.
You're right, right.
Let's give everybody God's allknow, all know all powerful,
almighty, all knowing means he'sright.
100% of the time.
That's why I rely on him to makeall my decisions.
(40:53):
Even the little decisions I hada pastor that says, say, when
the light's green go, you're notgoing to pray at the light, but
God wants to be involved in allthis, uh, all situations.
And then you, you make him theCEO and Lord and savior of your
life.
I'm not trying to save anybodyhere right now.
Find smart people and they getsaved.
That's fine.
But look, the Lord is CEO.
And when he's in charge, yourlife is so much better.
(41:16):
Your decision-making is, itcould be right.
A hundred percent of the timebecause God's making the
decision.
So even when you have somethingthat's not successful, it's
still the right decision becauseGod's moving you into something
bigger and super exciting.
When you do that too.
You're super relaxed.
When you know, God's almighty,he's in control.
He's everywhere.
(41:36):
All, all one time you, you canrelax, right?
You don't have to do it on yourown.
Nobody knows the future.
Everybody's tense with all theweird stuff going on in the
world right now.
But when you know, God's incontrol and we're just a little
speck of dust in the universe,and here's this magnificent,
almighty, all powerful, allknowing God, right?
Who's everywhere all at onetime, then your stress is just
(41:58):
released.
People go, how could you be in68 lawsuits?
I go very easy because God'sfighting for me, fights your
battles.
And he wins every time.
And, uh, and even if you lose ita lawsuit, all it is is God
moving you towards a differentdirection.
You don't worry about it.
You don't sweat it.
I know a lot of people can'thandle that philosophy.
They're anti-God or whatever.
And that's all right, but Ihopefully can at least inspire
(42:21):
people to investigate and see ifGod is for them.
If it's right, like if you'resuper stressed out and you're
doing horrible in life andyou're miserable, try God, what
do you lose?
I don't want to make this aboutGod, but it just, it comes back
to that no matter what,
Speaker 4 (42:38):
What a mindset guys
like holy.
And I love it because it's nomatter what happens, no matter
what life throws at me, I havefaith.
And that faith is at a higherpower.
It's something that I believein, even though I can't see it,
touch it, feel it.
I know it's there.
If somebody were to one of yourkey executives walked away
tomorrow, I felt competent thatyou wouldn't stress because God
(43:00):
will provide when a massivelawsuit hits you or you're
concerned about one of yourlargest retailers cuts you off,
you know, God will provide.
And on the flip side, knowingthat type of, Hey, I don't have
to worry.
I don't have to worry becauseGod didn't bring me this far
(43:20):
just to take it away.
And I have not went 28 years forthis to happen for this ship to
shut me down.
It's not going to happen.
Speaker 1 (43:29):
We'll complete what
he started.
Exactly the same for you.
Uh, your, your faith is superinspiring.
And I could see just like this,look on your face, that you're
totally relaxed.
You had this little smart, thislittle smile and you know, it's
all under control and it's sucha good feeling to have.
You can sleep at night.
You don't do anybody wrong.
And you know, God's in controland you're extremely perceptive.
(43:51):
And it's very refreshing to seesomebody young like you.
So a lot of young people growingup, just, gosh, they've been
brainwashed andinstitutionalized and it's, it's
kind of sad because there are,none of them are happy.
You know, they have zerohappiness in their life.
Speaker 4 (44:07):
That's so true.
Well, Jack, thank you so muchfor being on our show.
Um, it's, it's an honor to haveyou here.
Can't wait to hang out again.
Hopefully have you at mymastermind, um, speak to some, I
know you are a teacher, um, theway that you can encourage
entrepreneurs and just upliftthem, give them faith in what
they're doing that inner, innerfaith in themselves to continue
(44:30):
to move the needle.
So thank you for your time todayand look forward to connecting
again in person.
Speaker 1 (44:37):
All right, God bless
you.
And I declare breakthrough overyou and just, uh, uh, declare
the God's blessings, chase youand your family and your
business down all the days ofyour lives and do return it to
God.
Bless you.
Call
Speaker 5 (44:55):
[inaudible].
Speaker 4 (44:56):
Thanks for listening
to today's episode.
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(45:18):
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