How To Start an Online Business 2021

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This episode is going to be all about taking your business Online. We are living in a digital world, and with most of the world getting used to doing everything online, is it important for you to start thinking about this transition and offer some of your products and /or services online. But how do start that process?? What are things you should watch out for? Do you have to hire more people, or maybe fire?? Our guest today is Highly sought-after lash and brow expert, Joi Mebane calling in from Atlanta, Georgia. She opened her cosmetic Line business in 2003, THE LOOK BY JOI. But 18 years later she knows it’s time to go digital.


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Episode Transcript

Speaker 1 (00:00):
Um, do you know how many, you know, how many domains
I got?

Speaker 2 (00:02):
We'll go by that one.
You'll have to go buy it.
As

Speaker 1 (00:04):
Soon as we get off this call.

Speaker 2 (00:06):
Good.
We won't buy it.
We'll save it for you.

Speaker 3 (00:18):
I got to make it a mix.
I got to make it a mix.
Well, I got a negative.
[inaudible]

Speaker 4 (00:35):
Welcome to the column with Collins show, where you get
to call them from anywhere inthe world and ask calling
anything that you want.
This episode was going to be allabout taking your business
online.
We are living in a digital worldand would most of the world
being glued to their smartphones.
It is important for you to startthinking about this transition
and possibly offer some of yourproducts and services online.

(00:56):
It's normal, it's happening, butdo you know how to start the
process?
What are the things you shouldbe watching out for?
Do you have to hire more peopleor maybe fire people?
Our guest today is a highlysought after lash and brow
expert.
Join the bank, calling him fromAtlanta, Georgia.
She opened her cosmetic linebusiness in 2003.
The look by joy, but 18 yearslater, she knows it's time to

(01:16):
go.
Digital ladies and gentlemen,welcome joy to the show.

Speaker 1 (01:21):
Colin.
So my question is I'm trying togo more digital, AKA.
I need to get rid of theseemployees, so I need your help.

Speaker 2 (01:32):
Love it.
So for context, can you walk usthrough one?
How many employees do you have?
Um, what's your kind of like, uh, your, your, a business plan
right now.
And then that'll kind of givesome context behind going more
digital, uh, automation and someadvice that I would give you.

Speaker 1 (01:50):
Okay.
Well, so right now I probablyhave five employees.
Right.
And, um, of course they, youknow, matching we're makeup.
So they match up clients.
They do the brows, they, um,promote the products and upsale
to products.
But I mean, the problem I'mhaving is if they don't feel
like doing it, they don't do itlike, cause I have to constantly

(02:11):
say, did you tell her aboutthis?
Did you tell her about that?
And it's like, that's your onlyjob you got hired to do was to
tell people about the products.
So I want to go more digital,like, um, you know, I'm doing
Facebook ads.
Um, I'm actually connecting withthe clients.
I'm sending out emails andeducating them.
But I mean, I really just wantto put like a beauty Viton

(02:33):
vending machine right in themiddle of the floor and call it
a day.

Speaker 2 (02:36):
Right?
Yep.
Totally.
Now that's how I get that.
So I think, um, a couple ofthings to look at is, uh, as a
business owner, it's always, ifsomething is failing, it's on
you at the end of the day, is itbeing communicated properly?
So like at red line we have overa hundred employees and all of
our employees go through an, athrough Z checklist and there
they go through an orientation.

(02:56):
So we know from the verybeginning that they're
appropriately and they'recommunicated to, uh, managing
those expectations.
And if there's something newthat comes out internally, we
review it and say, you knowwhat, that's not their fault.
Or they're just being negligentand careless and they really
just don't care.
And then we get rid of them, butwe always, we want to make sure

(03:18):
internally that they are set upfor success from the very
beginning.
And if they fail it's on them,not on us.
But to answer your questionabout like more automation, I'm
curious on your, you mentionedrunning paid ads on Facebook,
Instagram directly to what isthat a landing page?
Is it like an opt-in page wherethey can fill out some

(03:39):
information?
What is that?

Speaker 1 (03:41):
So in my mind I was thinking, um, I have a lot of my
client's information becausewe've been open for 18 years.
Right.
So, um, I was just thinking likemaybe a quiz or something where
they can go through and, andsay, this is the brush shape I
want, or this is the, thefoundation color I would like,
or, you know, some kind of quizand we recommend the product,

(04:04):
but it's some kind of way itcould be done digitally.
Where are either at where it's,Dan's their face and just tells
them what color they need towear.
Um, I don't know something, ithas to be something in the
Jetson era that could help mewith this.
Yeah.

Speaker 2 (04:19):
I love the analogy too.
So there is absolutely, thereare several different quiz
surveys that you can nurtureyour audience and segment based
on their behavior.
What did they select?
And based on their segment,segmented selection, showing
them something completelydifferent.
Um, and, and you can do all ofthat without people, without

(04:39):
employees, you don't have to,you know, and so a lot of this
stuff can be automated.
I'm curious right now, sinceyou've been in business 18
years, are there like, is thereautomation, is there any type of
automation from a customer or,uh, maybe it's a, non-customer
reaches out that contact firstcontact.
How does, what does that looklike for you and your business?

(05:00):
Is it, is it manually beingdone?
Is it automated?

Speaker 1 (05:03):
Well, we, uh, we have , um, automated emails and we
have weekly newsletters and wehave the YouTube so they can go
and watch videos.
Um, we constantly putting upvideos on the YouTube,
constantly putting up videos onour Instagram and in the stories
on how to use the product.
And even, um, even with theclients that come up there, I, I

(05:25):
pushed him to go online.
You know, Hey, you can get thishere, but if you order it
online, you get a discount.
Okay.

Speaker 2 (05:31):
So my, my wheels are spinning.
The more that we're talking, howcool would this be?
Imagine gamifying your entirebusiness to a standpoint where
instead of paying Facebook apremium for ads and nurturing
them directly, what about yourclients that you're servicing
direct?
Cause you're showing other, um,basically you're wanting to

(05:53):
become kind of like an educationplatform to educate other people
how to make incredible brows orhaircuts.
What does that look like?
So clients, your clients arepotentially a, what do they call
them?
Barbers.
And what's the other one?
Like a[inaudible]

Speaker 1 (06:11):
That is your clients.
Also they buy products.

Speaker 2 (06:13):
Okay.
So both aspects.
What about them uploading?
And every single month you canhave some type of contest,
giveaway partnerships with linesof products that you offer, and
you can have your traffic beingsent directly, utilizing an
awareness side of, Hey, theseare my recommendations for, um,

(06:38):
these products.
Now this is where it could get alot of fun.
Okay.
All right.
So this is, they upload imagesand do social gamification.
They can upload.
And, um, now organically theycan share, cause we're going to
be doing this with red line onlike a, do it yourself type
canvas, where people can uploadwhatever and every month we'll

(07:00):
have a separate theme.
Um, so if, if let's say it'sJuly, July has patriotic theme.
Um, they buy a canvas directlyfrom us.
Then they, uh, make their owncanvas in their own way.
They upload it directly.
Uh, and they're able to share itacross social media, uh, and get

(07:21):
votes.
And so it's a game of vacation,but on your side, what about
every month or every quarter,you've got a way where people
can upload and they receive,they, they, they get some type
of prize and it can be from yourvendors, uh, that you're pushing
anyways.
And then while it's organicallyspreading, have it like

(07:42):
somewhere in bold, Hey, want tojoin next quarters contest, you
know, over$10,000 in prizes,whatever that is.
Um, that's where they can signup and you're getting new leads
for nothing.
And it's organically beingspread by the people that are
uploading direct images of lookhow nice my eyebrows look right.

(08:03):
And voting like, oh, this isvery artistic, uh, or different
hairstyles fades or whatever.
You know, I, I don't come fromthat industry.
So just thinking outside of thebox, um, cause there's ways to
automate all of this and to beable to drive leads off of
nothing like, uh, other thanother people sharing it for you.

Speaker 1 (08:24):
So say we have the brow kit and the people who
bought a brown kid say, Hey, youwant to win this much in prizes
thousand dollars in privateupload, you doing your brows.
And um, we're going to vote andsee who did the best on their
brows.
Okay.

Speaker 2 (08:41):
Exactly.
And now they're inclined toshare it to on their social
media as well

Speaker 1 (08:46):
To get user generated content ex

Speaker 2 (08:49):
Exact.
So you're, I think it's multiplethings.
One is the UGC side, like youjust mentioned.
And then the second thing is theorganic awareness of your brand
and what you're doing.
It also makes people want tojoin.
So even if they're already greatat it, they don't need your
product, but they want to be apart of it because they see that
this is becoming a socialpresence and all of it can be

(09:11):
automated.
That's the beautiful thing too.
Leading the ecosystem with leadsand then nurturing leads based
on what they selected.

Speaker 1 (09:21):
Like a base brow Friday.

Speaker 2 (09:22):
Love it.
Yeah.
I liked that.
We do flash Friday,$2, Tuesday,uh, any type of continuity.

Speaker 1 (09:30):
And then we just put post up people's browse and see
who got the best brows.

Speaker 2 (09:35):
Amen.
And it's voted in his boat.
So, uh, digital, Jeff, myco-host just looked it up.
If you go to GoDaddy for 1 cent,you can buy best brow,
friday.com.
Um,

Speaker 1 (09:47):
Do you know how many, you know, how many domains I get
?

Speaker 2 (09:50):
We'll go by that one.
You'll have

Speaker 1 (09:53):
Good.

Speaker 2 (09:53):
We won't buy it.
We'll save it for you.
Because before this airs, peopleare going to be like, oh no, I
got you best brow Friday.
That's pretty dope.
I like it.
I love the continuity too.
All right.
I've got one last question foryou.
If you were to pass awaytomorrow, what would you want to
be remembered for?

Speaker 1 (10:10):
If I passed away tomorrow, what would I want to
be remembered for?
I would definitely want to beremembered for just living my
life.
Like even though I worked hard,um, I'm known for eyebrows, but
I am known for traveling andhaving the most fun, um, the
life of the party.
Um, and just, you know, having agood time and enjoying my life.

(10:32):
So if I pass away besides beinga hard worker, um, I will be
willing to be willing toremember it for just always
having a good time and knowingthat I live my life.

Speaker 2 (10:43):
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(11:03):
Colin Wayne, you'll see the showColin with Colin every Monday,
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(11:24):
that tag us and posting itacross my social channels.
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We look forward to seeing you ona future episode of colon with
colon.