245: Crafting a Cohesive Marketing Narrative for Social Media and Email

Send us a text

Marketing doesn't have to be a mystery, especially for busy moms building businesses. Sasha Fidenchuk pulls back the curtain on what actually works, sharing insights from her remarkable journey from corporate executive to successful entrepreneur and mother of two.

After building a six-figure spray tan business in just six months, then pivoting during the pandemic, Sasha discovered her true calling: helping other entrepreneurs achieve real growth through strategic marketing. Now as co-founder of Daring House with her husband, she's on a mission to bring big business strategies to small business owners who are changing the world.

Forget pretty logos and websites—they're not enough. The true power lies in understanding your customer data and creating marketing that resonates across channels. Sasha reveals the email marketing secrets that consistently generate 8-12x returns for her clients, including how to craft subject lines that spark curiosity and leverage social proof for maximum conversions. Her approach treats marketing not as isolated tactics but as an interconnected ecosystem that builds relationships before sales.

Beyond business strategy, Sasha offers a refreshing perspective on balancing motherhood and ambition. Like the ocean constantly shifting from tumultuous waves to serene stillness, women can embody fierce leadership and nurturing tenderness within minutes. This duality isn't a weakness but our superpower as entrepreneurial mothers.

Whether you're just starting your business journey or looking to level up your marketing approach, this conversation delivers actionable insights while affirming that you don't have to choose between success and presence with your family. You truly can have both—sometimes within the same five minutes!

Resources:

Sasha’s  Website: https://www.sashafedunchak.com/ 

                                https://daringhaus.com/  

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ 

Connect with Sasha:

Instagram: @sashafedunchak 
Tiktok: @sashadaring 

Connect with Camille: 

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co
Follow Call Me CEO on Instagram:
couple hundred dollars orthousands of dollars or whatever
on a big marketing retainer?
I think you have to get theskills around.
What's going to really move mybusiness forward?
And the thing I harp on thisover and over and over again but

(00:22):
I think we sometimes lose trackof it is you don't get to make
that decision up yourself.
You have to go to your customerand you have to look at the
data that you have, because, atthe end of the day, all of our
businesses are in service ofother humans.

Camille (00:45):
So you want to make an impact.
You're thinking about startinga business, sharing your voice.
How do women do it that handlemotherhood, family and still
chase after those dreams?
We'll listen each week as wedive into the stories of women
who know this is Call Me CEO.
Welcome back everyone to CallMe CEO, a place where we

(01:07):
celebrate mothers buildingbusinesses.
And today we are talking aboutmarketing that really works in
today's age.
Is it social media?
Is it email?
What is it?
We're also talking about howbeautiful it is to embrace what
it is to have feminine energy,to be a powerful mother and also
a business owner, that you cando both, and we're going to talk

(01:30):
about that and the story andjourney of Sasha Fedunchuk, and
I am so thrilled to share herstory.
She's the co-founder of DaringHaus, which is a marketing and
branding business, and she isdoing this at home with her
husband which that's its own setof skills with two young
children ages 11 months and four.

(01:52):
So I said, this business is herthird baby, so we're so
thrilled to have you on the show, sasha.
Thank you so much for beinghere.

Sasha (02:00):
Oh my gosh, thank you so much for having me.
I can't wait for thisconversation Me too.

Camille (02:04):
So tell us a little bit about where you are today.
Where do you live?
I already introduced yourfamily a little bit, but tell us
a little bit more about whatput you in the place you are
today.

Sasha (02:18):
Yeah, yeah.
So we're located in Wilmington,north Carolina, which is a
growing beach town.
We've only been here about twoyears and really we've moved
every couple of years.
I've moved every couple ofyears my entire life, so I can't
say this will be home forever,but for now we do like it.
It's a great place to raisekids and obviously being close
to the beach is wonderful.

(02:40):
I am the co-founder of DaringHaus, as you mentioned, so we
focus on business growth.
We work with small businessowners and primarily women-owned
businesses.
We do offer branding andmarketing, but really everything
for us goes back to growth.
So we also have the businessperformance and finance services
and consulting in our business,which is my husband's side.

(03:02):
So we've been working on thisbusiness together, which is a
whole lot of fun.
Definitely has its challenges,but my career has always been in
corporate communications andmarketing.
I was actually in the corporateworld for almost 12 years
before I went out and became anentrepreneur and the story was

(03:22):
so random I mean I literally wasout to drinks with friends one
day just kind of complainingabout, you know, the corporate
life, even though I had alwaysbeen really successful.
I was a director of contentmarketing at a global company
before I was 30, you know, hadthe high six-figure salary, had
the corner office, but just thedynamics of corporate were

(03:42):
really getting to me at thattime.
Like I said, I was in it for along time and I was starting to
see more and more entrepreneurscome out and getting really
curious about it.
And a friend of mine said whydon't you start a mobile spray
tan business?
And I thought are you freakinginsane?
Like I have never even gotten aspray tan.
I think I maybe had one once.
But I started to look into theopportunity and I could see what

(04:05):
other people in thePhiladelphia area that's where
we were living at the time we'redoing and I thought, wow, I
could really take mycommunications, my marketing
background and do this thing.
So of course, my type Apersonality.
I got obsessed with everythingto do with spray tan businesses,
learned everything, went to NewYork to get trained and started

(04:26):
this mobile spray tan business.
I quit my job and just jumpedright in and within six months I
had a storefront and I had asix figure business and it was
amazing.
It was a wild ride for about ayear and a half until the world
shut down, as we all canremember, in 2020.
And simultaneously I experiencedmy first miscarriage and like a

(04:46):
near death experience with that.
And so when I got pregnantagain a few months later with my
four-year-old and the worldopened back up and I was back in
my salon doing spray tans, youknow, I had so much anxiety and
I really wanted to protect thebaby growing in me.
So I realized I can't keepdoing this.
I can't keep welcoming instrangers and like goodness

(05:08):
knows what's really going on,you know, with like we just
didn't have any informationobviously at the time.
So I actually closed my salon.
I closed my business, got outof my lease early, I just
couldn't do it.
And we moved to the Burbs and atthat point I was very pregnant,
I was remodeling our home and Ithought what am I gonna do?
I just had a beauty businessfor a couple of years.

(05:30):
It was super successful, but Idon't wanna do that again.
I don't wanna go back to thecorporate world, because I got a
taste of entrepreneurship andI'm good at it, and so I
realized why not just do thebranding and the marketing for
other beauty businesses or smallbusinesses and help them get
the kind of success I had gotten.
So that's when Daring Creativewas born, which was kind of the

(05:52):
first iteration.
We did lots of like mostlybranding website, a little bit
of social media management, andwe did that for a couple of
years from home, you know,raising babies part-time.
Couple of years from home, youknow, raising babies part-time,
that whole shtick and againmultiple six-figure business
very successful.

(06:12):
But there came a time when I waspregnant with my second
daughter and I started to kindof see the writing on the wall
for branding and web and I thinkthis kind of goes in line with
your question earlier aroundlike marketing trends for the
year.
I started to see that logos, nomatter how pretty they were or
how quote unquote, strategic,and even websites are not enough
to really make a businesssuccessful.

(06:34):
And I have this kind of pull,once I found out I was pregnant
with my second daughter, of likeokay, if I'm going to do this
thing all over again, which,like I have to right, have this
baby go through all of this, youknow, deal with postpartum
anxiety and depression which,like I already knew was going to
happen to me.
It had happened to me prettysevere, severely.
The first time I was like I haveto make sure the work I'm doing

(06:56):
really feels in line with myintegrity.
So that's when I had theconversation with my husband Do
you want to join forces?
He's a nerd, he's in accounting, he has his certified
management accountant whatevercertification was a corporate
controller and director offinance and I thought, if we
bring our brains together, Ithink we can take on fewer

(07:18):
clients and actually do muchdeeper work and help them get
real results, not just stuffthat looks pretty.
And that was the summer of 2023that we made that decision to
transition to Daring Haus, andwe've been on that journey ever
since, kind of figuring out whatthat looks like as a business,
what that looks like as amarried couple, what that looks

(07:40):
like as a family of four.
Yeah, it's been a trip.
I've learned a lot and, yeah,here we are today.

Camille (07:47):
That's amazing.
So you're really in the thickof it and in this thriving
business.
What was it?
I'm curious that thing where II love that you said you can't
just have a logo, a pretty logo,a pretty website and have it
just work.
What is it?
What are those pieces thatpeople really need to sort
through and figure out to movethe needle of progress for their

(08:10):
business?

Sasha (08:11):
Yeah, that's a great question.
You know, one of the things wewere offering at the time, and
we still do, is brand strategy.
So really going deeper intohelping these founders
understand what is mypositioning in the market,
what's really making medifferent, what's helping me to
stand out, who are my customers,how am I solving their problems
uniquely?
And all of that is great.

(08:32):
It's like I always say, thefoundation of a home or the
spine of a human right, like itallows us to do everything else
when that is functioning as itneeds to be, and it's always
evolving too.
But what I kept seeing was wewould create these beautiful
logos, these beautiful websites,these incredible brand
strategies, but then thefounders would have no budget or

(08:55):
no marketing strategy in place.
So you can have the world'sbest business, best products,
best services, but if you don'tactually have a plan or strategy
or the budget to get attentionand keep attention, you're not
going to grow.
So this is what we started tokind of see.
But I couldn't just offermarketing, because marketing is

(09:17):
actually so closely tied to howis your business really
performing.
So when we started to add inmarketing, we would see, okay,
our clients, they don't reallyhave a deep understanding of
their profitability, of theirgross margin, of not just
marketing metrics but realreturn on investment, customer

(09:38):
lifetime value, right.
So all these things that myhusband and I have done in our
careers, respectfully for over adecade, we're like we want to
bring these big business termsand ideas and strategies to
small business owners becausethey're the ones changing the
world.
So those are the things I wouldsay are important, yeah.

Camille (09:57):
Ooh, that's so good.
I love that your husband is aCPA accounting background,
because that's my husband too.

Sasha (10:03):
And.

Camille (10:04):
I feel like I'm more of the big picture, like creative
and where you can really andthat's what makes I think from
personal experience, that's whatmakes our marriage work really
well is that we compliment eachother, and for people that can
figure that out in a business,that's amazing, because that
takes a lot of special effort toreally finding your lane,

(10:25):
finding ways that you cancompliment each other, and that
in itself is.
I applaud you for that, becausenot everyone can do that, and I
was explaining before westarted this call that my
husband and I.
He helps me with my SEO fromtime to time on my blog.
He's done my accounting on myin my businesses forever, but
when it came down to him and Ithink we really stopped and

(10:49):
looked at it during COVID, thisis kind of cool.
What do you think about beinghome and what do you think about
maybe you could come this wayand it wasn't for us.
So I think that it's reallycool that you're able to figure
that out.
Tell me what, as far as movingthe needle with spending money,
I think that when businesses arenew, that can be the biggest

(11:11):
hesitancy, because I will helppeople to hire virtual
assistants.
That's part of what I do, andhiring that first person or
putting that first hundreddollars into ad spend is so
scary for people.
So what would you say forsomeone who's in that place
where they're thinking I need mybusiness to grow, but I don't

(11:32):
have a lot of money to do thatyet?
What would your advice be forfirst steps to take with in
terms of marketing and branding?

Sasha (11:41):
Yeah, yeah, I mean, at the end of the day, no matter
how much success you have or howmuch money you have, like we
all really only have two things,which is time and money, right?
When it comes to this situation, right, I mean, like in life,
we only have two things, but theresources for building a
business, yeah, and so I thinkyou have to make a decision.

(12:02):
You know what is more valuableto me.
Is it money?
Is it time, if you don't havethe money, to go and spend, you
know, a couple hundred dollarsor thousands of dollars or
whatever, on a big marketingretainer, I think you have to
get the skills around what'sgoing to really move my business
forward, and the thing I harpon this over and over and over

(12:22):
again, but I think we sometimeslose track of it is you don't
get to make that decision upyourself.
You have to go to your customerand you have to look at the
data that you have, because, atthe end of the day, all of our
businesses are in service ofother humans, and so we can't
forget that, no matter how greatwe think our product is or our
service is, solution whatever,we have to look at what is our

(12:45):
customer really telling us?
So where are your customersactually hanging out?
How are they actually cominginto your business, spending the
time looking at that andlooking for patterns?
Anyone can do that.
You don't need special skills,you don't need time.
You don't need well, you doneed a little bit of time, but
it doesn't take like anextraordinary amount of time and

(13:06):
you can really do that on yourown.
To then identify okay, say, I'mreally seeing that I'm getting a
lot of new customers butthey're not coming back.
So that's telling me I don'thave a customer acquisition
problem, but I might have anopportunity here with customer
retention.
And what happens when I startto pay attention to customer
retention?

(13:26):
Say, I can get more of mycustomers to come back.
My customer lifetime value goesup.
That actually makes it betterfor my business to get my
customers back, because itdoesn't cost as much than for me
to constantly get new customers.
Right, it's what we hear on theonline space all the time New
customers, more, more, more.
Sometimes we don't need more.

(13:46):
We actually need to slow downand optimize and really look at
again our customers' journeys.
And what are they telling us?
Maybe not even like verballytelling us, but what are they
telling us with their action?
Right?
So understanding your numbersand seeing where are the
opportunities not for me to justget more money out of that
customer, but to have moreinteraction with them.

(14:08):
So if you have a customerretention opportunity, maybe you
do email marketing.
Can you do that on your own?
If you can't, you know, maybethat's what you need to
outsource and figure out how youcan get the budget for that.
If you have a customeracquisition problem, saying
you're having a hard time evenjust getting customers, it could
be your marketing, but it couldalso be your brand strategy.

(14:29):
It could be that what you'reputting out there isn't very
clear or like it's not actuallytelling people that you're
solving their problem.
You need to get strongerpositioning and differentiation
and messaging first, and soreally looking to that customer
all the time to be like what areyou telling me?

(14:50):
I'm putting stuff out there,what's the response?
Looking at that and seeingthose patterns, that should be
your first step as a founder tothen really deciding how am I
going to invest.

Camille (15:00):
Hmm, those are all.
That is all really good advice,and listening to it I'm like,
oh, I could probably improveeach one of those, you know,
because there's there's alwayssomething else you can do, which
I think, for entrepreneurs, isthe blessing and the curse,
because there is always more youcan do, and it's figuring out
what is the next best step foryou as an entrepreneur, would

(15:25):
you say.
As far as analytics areconcerned, where do you go to
gather that data?

Sasha (15:31):
I mean, it really depends on the type of business.
Right, A service-based businessis going to have a completely
different tech stack thane-commerce business that's built
on Shopify.
So, it's really going to dependon your business, but I would
look at.
I mean, again, this is why I'mso blessed to have my husband's
support, because actuallynumbers are like Chinese for me,

(15:53):
like I'm not an accountant, youknow.
This is where he can come inand do his magic on a
spreadsheet and come up with allof this information and then
give it to me and I can say, ohokay, based on that, here's what
I would do from a marketing ora branding perspective.
That's why we came together,because we're like we need the
numbers to inform this otherstuff.
We have so many marketingagencies.

(16:13):
They're just pushing theiragenda or their expertise
without really understanding howthe business performs.
But to better answer yourquestion, it really, I think, is
in the customer transactiondata.
That's probably where I wouldlook.
And if you don't have like aspecific transaction, if you
have a blog, for example, youknow you might look at, like you

(16:33):
know page views, bounce rates,you know interactions, clicks,
those kinds of things.
Again, it's really going tovary depending on the platform
and type of business, but Iwould kind of have that question
in your head of like how is mycustomer interacting with me and
how can I start to like look atthose touch points and get as
much information as possible.

Camille (16:53):
Yeah, what is your opinion on email marketing?
Is there a?
I mean, that's such a, that's ahuge question, but what
provider do you suggest topeople?
That's one question.
And then also, what is youropinion on how often people
should be sending email?
And I know that this is like ittotally depends, but I just am

(17:16):
curious what you say in general.

Sasha (17:19):
I love email marketing, Like if I could have a second
husband it would be just emailmarketing.
Like that's how much I love it.
It is our bread and butter fromthe marketing side of things,
but I think that it's sounderrated and you can do it so
well.
I have so many juicy tips I'mhappy to share with you.
We usually get around an 8 to12x return on investment per

(17:44):
month for our clients.
We make them good money onemail marketing and I'll tell
you all my secrets.
Yay, I think that it's yeah,yeah, I think that it's so much
more effective than social forrelationship building and for
conversion, so for actuallyselling your products and
services.
But there's a big key herewhich is and this is something

(18:08):
that we like to do which isthink of email marketing as part
of a bigger ecosystem.
It shouldn't be just a thingthat you do, like random
newsletter, you know, or randompromotions, and that's the only
time you do email marketing.
That's what we see.
A lot of people do is like oh,I only send an email once a
month or once every three monthswhen I have a promotion, or I

(18:32):
send emails every week and everysingle email has a promotion.
You know.
There's a lot of things thenthat you're training your
customer to only read your emailif they want a discount, which
also cheapens your brand andhurts your brand equity.
And so the way that I like tothink about email marketing and
how we do it for all of ourbusinesses that we have, like

(18:53):
our clients, no matter ifthey're e-commerce or a coach or
a service provider or whateverproduct-based brand is, the
email, should be part of abigger marketing ecosystem,
meaning even if we're nothelping you with social media
what we talk about in the emailyou need to talk about elsewhere
, like it has to be connected.
One because it helps to buildtrust and it helps with the

(19:16):
repetition and seeing thatconsistency is actually so
important for your customersfrom a principle of influence.
It's something that I'm reallybig on is the influence
psychology, so when people canmake those connections, it
actually sticks in their brainsa little bit more.
Now say they don't even seeyour social, but they still get

(19:37):
your email.
What are some other things youcan do?
I always say write like you'rewriting to your best friend,
like, have a really clearpicture of who your customer is
and write like you're writing toyour best friend.
Have a really clear picture ofwho your customer is and write
like you're writing to a bestie.
Now, I don't mean be superpersonal and you have to tell
them you're dirty laundry, butit really is in the tone of the
email.
If you take some time, like youwould to a friend, you're

(20:00):
texting them what's going on.
For the most part you'reprobably telling a story and you
don't even know it, and whenyou do that in email marketing
you keep them hooked until theyget to a button and then they
might click on that button andthen you go back to a story and
then maybe there's a GIF or animage or an infographic whatever
.
The more you can actually dothat storytelling.

(20:22):
Like hey, I'm just talking tomy best friend, people naturally
want to stick around because weall get those emails that are
just like promotion, get 20% off.
Here's a flashy image Likeagain, you know, if you're going
to get an email from that brandand you don't want to buy from
that brand, whether it's Dick'sSporting Goods or Daring Haus or
whatever like you're just goingto delete it right, and so you

(20:45):
want, or whatever, like you'rejust gonna delete it right, and
so you want them to feel likeyou're building a relationship
with them.
And you can do this no matterhow big or small your business
is.

Camille (20:55):
This week's Motherhood Moments is brought to you by
Mixers.
Mixers is a speciallyformulated hormone balancing
mega power that is a mix-in foryour drink to help you feel more
like yourself and on top of theworld with each mix Her is
combination.
It helps with digestion,hormone balancing, natural
energy and many other benefits.

(21:17):
I love the her greens, whichspecializes in getting in your
fruits and vegetables for yourdaily allotment, as well as her
time, which is all about helpingyou to balance your hormones in
a way that shortens period lifeas well as reduces pain and
helps your moods to swing less.
If you would like to give thisa try, use the code Camille for
an exclusive discount and feelhappier with Mixers today.

(21:45):
Yeah, ooh, I love that and Ihave fallen victim to I think
I've done both of what you'vedescribed the person who's like
hey, it's been a few months andhere you go.
I always pack my emails, youshould subscribe.
I put my in my emails theweekly podcast episode, a blog
post from my website, whetherthat's a recipe activity to do

(22:07):
with kids, and then I try tohave some kind of a personal
anecdote that has value in andof itself that it's not hey,
come over here and do this or dothat.
But I've also been that personwho's like oh shoot, it's been
three months and I haven't saidanything.
And then you scramble, what doI say no, and it's just picking

(22:27):
it back up again.
So, with the consistency, anyadvice on what to do with that?
Are you thinking?
I mean, if you're doing weekly,do it weekly?
I was with a email coach for aminute who was saying send an
email every day and that was toomuch for me.
I was like I can't do that.
So what are, what are yourthoughts on that?

Sasha (22:49):
Yeah, I feel like I know who you're talking about there,
about every day, and I think,listen, if you're in a sales
period and you were like we'retrying to get sales, we're
running this limited timepromotion.
Yeah, of course, right, you'rein that like that's what you're
trying to do, but there's somuch power in just the
consistency over time of eventwo emails per month and you can

(23:11):
do promotion in those emails,Like, if you're only going to do
two a month, I would do one.
That's like really value-driven, like again, I don't want to
say newsletter because we allkind of cringe at that, but like
it's a newsletter, right, howcan you bring in even other
perspectives where it doesn'tfeel like you own a soapbox, but
maybe other resources evenoutside of what you have.
That just feels new and fresh.

(23:33):
That's why a lot of people lovewhen you start to be like, hey,
these are my favorites,whatever it is right.
My favorite recipe, my favoritebeauty products, my favorite
skincare, my favorite, you knowsomething else.
Like Amazon, you know items.
Like people want to know whatyour favorites are.
Just because we're really inthis like voyeur economy where

(23:54):
we like to watch and be part ofeach other's lives in this like
really weird, creepy way.
But that's where that like,that's where we are in modern
times, right.
So bringing in value througheven like sharing what you know,
other things that you like, iskey, and then the second email
can be more kind of likepromotional or sharing the
benefits, you know, trying tosell something if you need to,

(24:17):
but I would say at least twoemails a month, if you can get
on that cadence.
That's what we do for a lot ofclients and especially mean we
get results right away, notgonna lie, but especially after
three months.
Um, like I just had a call witha client today and I was like
do you guys really feel likethis is working for you?
And they're like are youkidding me?
We will literally just be likeout to dinner and they have a

(24:40):
local business, a local servicebased business, and we'll have a
client come up to us and belike I loved your newsletter.
You know, like the most randomstuff, like people will start to
get trained to look for it andespecially if they already have
a good experience with yourbrand, it just continues to
build that trust and thatloyalty.

Camille (24:58):
I love that.
So let's talk about subjectlines then.
What are some good tips andtools for that, for getting
opens?

Sasha (25:06):
Yeah.
So the number one thing youwant to think about when it
comes to subject lines is isthis building curiosity?
Like if you can read ityourself and think, do I want to
know more, it's a good subjectline.
And if you read your subjectline and it doesn't give you
that feeling of curiosity, goback to the drawing board.

(25:26):
And, of course, chatgpt is agreat place to start right, like
you could literally use theprompt if you write your own
email, or even use the bot towrite your email, literally tell
it.
I want a subject line thatevokes curiosity and makes them
feel like they want more.
So think about like newspapers,right, and big headlines on
newspapers.

(25:47):
That's what they would do.
This big headline doesn't makeyou want to read the itty bitty
text underneath it.
So that's what we want oursubject lines to do Curiosity
gets the open rates for sure Ilove that.

Camille (25:59):
Okay, so what about sales within the emails Once
people have built rubber rapport?
What are some tips for bestpractices there?

Sasha (26:08):
So my number one tip for sales is social proof.
Social proof is anotherprinciple of influence.
There are seven of them.
They came from this guy, RobertCialdini.
He's like the godfather ofinfluence.
I'm trying to be like the mommyof influence these days.
So social proof is one of themost influential principles of

(26:28):
influence, right, like they'renot all equal, and I mean you've
got to think about it, right.
When's the last time you wentto Amazon, for example, or
wherever you might shop, say,it's online, though, and you go,
you want something and you seethat it has a hundred reviews,
and then something very similarnext to it has 10,000 reviews.
Which one are you going to gofor?

(26:50):
You're not going to go and readall 10,000 reviews, but there's
something in the quantity andalso quality, but definitely the
quantity of social proof thatis incredibly magnetic to
creating a sale.
So what we've done one of mylittle hacks in again thinking
of email marketing with anecosystem is, say you have a

(27:11):
product or service or whatever.
You get a social proof, and Idon't mean just like a written
review, those are nice, butvideo social proof is really,
really important.
So say, you have a video talkingabout your product, your
service, you know, your blog,whatever it is, how you've
helped change a customer's life.
You put that video up on yoursocial media Don't just have

(27:34):
them put it on theirs and youreshare it.
Have it live on your socialmedia and tell that story in the
caption, then in the emailyou're going to link to that
video, you know, maybe show alittle picture of it, but also
write out that person's story,you know, summarize it, because
the other thing we like to keepin mind for emails is people
learn differently and becausethey learn differently, they are

(27:57):
going to buy very differently.
So some of us are visuallearners, some of us like to see
before and afters, some of usneed to like see like a video.
Some of us need visual learners.
Some of us like to see beforeand afters, some of us need to
like see like a video, some ofus need to read, some of us need
to hold things in our hands.
So the more you can incorporatesocial proof but in different
ways in an email again, maybe abefore and after, maybe a story,

(28:20):
maybe a video, maybe like awhole presentation, right,
whatever it takes.
Again, it really depends on yourbusiness the more you can
incorporate social proof, thehigher your conversions are
going to be, and we implementedthis strategy for a
product-based business inFebruary.
Those are our very first emails.
We did for them Over two emailsand the promo that we did like

(28:42):
for the month where we did somesocial proof videos.
I think we did like two poststhat month.
We did some social proof videos.
I think we did like two poststhat month, like two stories,
two emails, and they made$51,000.
It was insane.

Camille (28:53):
Wow, that's amazing.
I love the idea of linking avideo from social onto the email
, so then they become familiarwith your social too, where it's
ping-ponging back to each other.
That's very clever.
Yeah, oh, I love that.
Any other tips that you wouldadd on to the email marketing?

Sasha (29:14):
I think you know, just again, it really all depends on
goals and things like that.
Like again depends on thebusiness Like.
One thing that I'm not about islike one singular framework,
because I just I hate anythingto do with being put in a box,
which I know you know we mighttalk about briefly, but I think
when it comes to like reallytrying to get the sales is,

(29:34):
don't forget to build therelationship first.
So if you know you have acampaign or a launch or
something like that happening,or you really want to make a lot
of sales with email, take thetime for a month or even two
months to give value, build arelationship, you know, make
people trust you.
If, all of a sudden, you'rejust like bam, here's a promo.

(29:54):
You haven't heard from me inthree months Now I'm going to
email you five times about thispromotion or this new launch,
it's like good luck.
People are going to be like I'msorry, I'm just, it's just, the
world has changed.
You know people get overwhelmed, they need to be warmed up.
So I think that's a reallyimportant thing to do.

Camille (30:11):
Yeah, I agree with that 100% Well, this has been so
valuable.
I feel like I want to shiftgears with you just for a moment
, because we were talking aboutthe duality of motherhood and
business, and I know that that'ssomething that you are so
passionate about, and I am aswell, and the way that you

(30:32):
explained it was so beautiful,so I would love to have you
share a piece of that here.

Sasha (30:38):
Yeah, yeah, no, I'd love to, and I think this has been,
you know, kind of what we weretalking about before we started
recording, like working with myhusband, you know evolutions in
business, having a second child,which I know, you have four,
which is just like, oh my God,how I'm so done after two, like
it's it's hard for me and I'mgetting up there in age.
But, um, you know, something Ifound that I feel like not a lot

(31:02):
of women talk about is how muchyou, as a woman, change every
time you have a child.
You know, like they literallysay, your child, when it's in
your body, changes yourmitochondrial DNA and it's like
we throw that around, you know.
But like I felt like acompletely different human the
first time I had my daughter andI thought, okay, I'm going to
have this second child and it'llbe the same right, and it was

(31:26):
like a completely differentversion of me was unlocked.
And then, for the last year,I've been negotiating, you know
the mother I am to these twodifferent children, myself as a
wife, myself as a business ownerand then like, who am I right?
And if I listen to the onlinespace, I'm like, okay, I either
have to be this like girl boss,like I'm the CEO, like I've got

(31:50):
to wear my oversized blazer and,like you know, look good all
the time and have my posts onsocial media, look a certain way
and talk about how much money Imake, or I'm the chicken woman.

Camille (32:01):
And I'm like stop making money.

Sasha (32:05):
I'm a millionaire mother and you know, and it's like I'm
neither and I'm both at the sametime.
And I recently, like I saw avideo actually on TikTok that
got me thinking about this.
You know, this idea of like thefeminine and who we are as
women, especially, I think, whenwe become mothers, is like we

(32:26):
can be that like fierce girlboss I'd actually cringe at that
but like we can be that fierce,ambitious leader in our
businesses and even in our homes, and we can be that like soft,
you know, feminine, nurture,like, and we can be both of them

(32:47):
within the span of five minutes.
You know, and I think that thislike balance doesn't exist.
The video I saw talked about thefeminine energy and women as
like the ocean and the men inour lives, like if you're in a
hetero relationship, I guess, aslike the mountains where we're
literally crashing up againstthem, and then sometimes we're
very still and serene.

(33:08):
And I was like I have neverfelt more seen than to think of
myself as the ocean, you know,and to think about how quickly
the ocean changes to, you know,from these crazy tumultuous
waves to just like calm.
For you know, as far as you cansee, and I've just was really
inspired by that and like thankyou for letting me share that,
because I feel like we're we'reso often told, especially like

(33:30):
in the online space.
We're so often told, especiallylike in the online space, you
have to fit into one box or theother, and I see more women like
yourself kind of revoltingagainst that being like I can be
ambitious and I can be presentwith my kids and I can focus on
being a great wife and I don'thave to just be one.

Camille (33:51):
Oh, I love that.
That's a really interestingthing about the ocean and that
it is affected by the phases ofthe moon Kind of like we are too
.
That's an interesting thought.
I like that and I agree I feellike, especially now where there
are so many examples online, atrend I do not like is people

(34:12):
showing motherhood as drudgeryand people assuming that to give
up your single hood and getmarried or to give up your
independence and have childrenis the worst death of your life,
and I want to shout from therooftops that you can still have
complexity, you can still haveambition.

(34:32):
Complexity you can still haveambition.
You can still be soft andnurturing and giving and service
oriented and have your ownthings that you're excited about
.
Like.
I really think that there is somuch more to what people try to
paint you in the lines of, so Ilove that.
We very much are aligned inthat.
So thank you for coming ontothe show and sharing your

(34:56):
passion and all of these amazingtips.
That was incredible.
I'm I'm inspired to go write anemail, so thank you.

Sasha (35:03):
I'm going to.
I'm going to subscribe, so I'mgoing to be watching.

Camille (35:06):
I know I'll be like okay, now I need to hire you, um
.
So yeah, I ask two questions toevery guest.
The first is and you could kindof say it's three, because it's
what are you reading, watchingor listening to is the first set
of questions, and then thesecond is to share a motherhood
moment with us.

Sasha (35:26):
Okay, so reading.
I have to tell you, I read myKindle every night.
That's the only way I can fallasleep.
I probably read two books aweek and I don't know the titles
of them.

Camille (35:37):
That is so funny because I do the same thing, but
I listen to them and I'm likewhat was the name of that.
But yeah same, I listen to themas I'm falling asleep too.

Sasha (35:45):
Okay, yeah.
So I'm like I you know, I'mreading and that's how I fall
asleep, and then I completelyforget the title because you
don't have the book to like.

Camille (35:52):
Look at every day, so I don't have the mom space but I
am watching severance, which I'mobsessed with, okay.
I'm catching up on season oneCause I have to admit, I started
it with my husband and I'm likethis is so depressing and
boring.
And then I was like, okay, butit does evoke a lot of thought

(36:14):
of like what would you do andhow would you feel and what
would your response be if youwere really in trauma and you
wanted to escape it.
And so, yes, I agree with you.
So you're watching season two.

Sasha (36:26):
I'm, yeah, I'm, I'm like fully caught up like watching
season two on Fridays as it'sreleased, and I tell you it gets
good.
It gets to be more like out ofthat kind of depressing like
what, to just kind of like thethriller part of it where it's
like what's really happening,the mystery picks up the reason
why behind it with it.
Yeah good, I like to hear that.

(36:46):
Okay, um, listening, I'm not.
I feel like I'm not doing.
I'm listening to a lot of CocoaMelon.
I'm listening to, if youremember, that or maybe your
kids are older.
My kids still love Bluey andthey're older, so yeah, we don't
watch, we don't really watch it, but like, yeah, kid music is

(37:06):
what I listen to these days,Like princess stuff, like
nothing of note, and then amotherhood moment.
I feel like a great motherhoodmoment.
Actually, two weeks ago my kidswere sick.
They had the flu, flu A, and soeverything was canceled all
week long.
Luckily I didn't get it, but Ithis feels so terrible to say,

(37:28):
but like I just loved it, like Iloved canceling my meetings.
I love that they were homeevery day, because they do.
My little one just starteddaycare and my other one is in
preschool you know she's four.
So I loved it.
And I don't know if that's likeI didn't love that they were
sick, but I was like I love justlaying around with them and

(37:48):
just cuddling, like I just lovedit.
So that's my motherhood moment.
I love that and I love, lovedit.

Camille (37:52):
So that's my motherhood moment.
Oh, I love that and I love that.
It's a perspective that's.
Oh, I had to cancel everythingand you know kind of being upset
with it and switching it to wecould just be together and
present and we might be sick,but we can cuddle and yeah, oh,
I love that.
Thank you for sharing that.
Well, this has been an amazingconversation.
Please tell everyone where theycan connect and find you online

(38:14):
.

Sasha (38:22):
Yeah yeah.
You can find me on Instagram atSasha Fedunchak or at Daring
Haus, and house is H-A-U-S, orjust check us out daringhauscom.

Camille (38:26):
Amazing.
Well, I'm going to subscribe toyou and watch, because that's
one way that I've learned iswhat to do is follow people who
are teaching other people to doit and try to mimic it as best
as you can and hire them.
That too, but all right.
Well, thank you so much, and toall of you who are here, thank
you for showing up, thank youfor sharing the show, thank you
for DMing me and asking mequestions and even offering to

(38:49):
be on the show.
I love hearing your story.
So thank you for being here andwe'll see you next time.
Hey CEOs, thank you so much forspending your time with me.
If you found this episodeinspiring or helpful, please let
me know in a comment and afive-star review.
You could have the chance ofbeing a featured review on an
upcoming episode.
Continue the conversation onInstagram at callmeCEOPodcast,

(39:11):
and remember you are the boss.