June 24, 2025 • 56 mins
What happens when a family of savvy couponers discovers the world of online deals and affiliate marketing? Sandy Walton and Kathy Parsons, sisters and co-owners of Sassy Saves, transformed their money-saving expertise into a thriving digital business that now supports multiple families.
Starting just before the pandemic hit, their timing couldn't have been better. As the world locked down and online shopping surged, these sisters built a structure that allowed them to share deals around the clock. "During COVID, we just saw our business take off," they explain. Between them, they're raising 11 children while managing a team that includes family members spanning multiple generations—from parents to siblings to in-laws.
Their journey wasn't without challenges. From navigating complex family dynamics to experiencing burnout, the Sassy Saves team learned valuable lessons about setting boundaries and supporting each other. "We all suffer from burnout. We take turns," Sandy shares candidly. "Whenever Kathy's having a moment, she calls me and says 'I give up today, we're done.' And I'm like 'no, we can do this.'" This support system has proven crucial to their sustained success.
What truly sets them apart is their unwavering consistency. For five years straight, they haven't missed a single day of posting deals. This dedication, combined with their intimate knowledge of what constitutes a genuinely good deal, has earned them a loyal following across multiple platforms. They've mastered the delicate balance of creating urgency around deals without misleading their audience, maintaining integrity in an industry where trust is everything.
For those interested in affiliate marketing, their advice is refreshingly honest: know your value, be prepared to work extremely hard before seeing significant returns, and understand that social media platforms are businesses. "If you don't have your number in your mind, then it's not worth your time," they emphasize, highlighting the importance of valuing yourself and your work appropriately.
Ready to start saving money with expert guidance? Follow Sassy Saves on Instagram @SassySaves or join their popular Facebook groups like "Good Golly" and "Freaking Insane Deals" to discover incredible offers curated by this remarkable family team.
Resources:
Sassy Saves website: https://sassysaves.com/
The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK
How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET
Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY
Listen & subscribe here: APPLE SPOTIFY
Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/
Connect with Sassy Saves:
Facebook - https://www.facebook.com/share/g/15iZffj
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sandy (00:00):
If you don't have your number in your mind, then it's
not worth your time, and we knowwhat our time is worth, and so
we choose where we put ourenergy, and that's helped us
with a lot of our success.
Camille (00:21):
So you wanna make an impact.
You're thinking about startinga business, sharing your voice.
How do women do it that handlemotherhood, family and still
chase after those dreams?
We'll listen each week as wedive into the stories of women
who know.
This is Call Me CEO.
Welcome back to Call Me CEO.
(00:42):
This is your host, CamilleWalker, and here we celebrate
mothers building businesses andmaking change in the world.
And today we are going to talkabout many women that work on
one team, that are family andaffiliate marketing experts.
They are the co -owners ofSassy Saves, which is a very
wonderful way of sharing andsaving money online.
(01:04):
Now these ladies are mothers ofmany children.
I'm going to let you sharetheir story and their details.
But we met as creators at anevent where we were with Getaway
Today, which used Camille forsavings.
But we are in the same field inthat regard of sharing ways to
save money, and that is such ahot topic right now.
(01:28):
How do you become successfulwith affiliate marketing?
It's gone from couponing now toonline digital savings.
It's all marionetted into oneand it's a beautiful way to make
money online.
So I am so thrilled to haveSandy Walton and Kathy Parsons,
who are sisters and co-owners onthe show today.
(01:48):
Thank you so much for beinghere.
Kathy (01:50):
Thank you, yeah, thank you, thank you so much yeah.
Camille (01:54):
So where did this idea come from?
I know just from reading yourbios that you are hard workers,
you are innovators, hard workers, you are innovators, but who?
I want to know first?
Who had the idea and how didshe make everyone else like jump
on board?
Because working as a familytogether, that's a big sell.
Kathy (02:16):
Right, yeah, so one of our sisters there's seven of us
in my family she is just anentrepreneur and through our
life she's just been doing a lotof things, and a lot of times
she comes to us and we kind ofmake fun of her because we jump
(02:37):
on board with things but thenmaybe they wouldn't pan out.
And so when she was the one thathad the idea to start this, she
said she was scrolling andfound some information about it,
and so she just kind of jumpedon board and started doing it.
And then she, she reached outto us and said, hey, I'm doing
(02:59):
this thing and it's working, I'mmaking money, you guys should
do it too.
But we all just kind of blew itoff and said, yeah, right,
you're making money.
But but then she showed usreceipts and so, um, so it was
actually me and my brother andmy mom that started initially
doing the same thing that shewas doing, and then just slowly
(03:23):
it just continued to grow towhere almost all you know of our
family does this so yeah, I see, okay.
Camille (03:32):
So when you're saying, does this?
And the business is now fiveyears old, did this happen in
the middle of the pandemic?
Did it happen before?
I can't believe we're at fiveyears.
That's mind blowing.
But what was the timeline interms of the pandemic?
Kathy (03:47):
Yeah, so, um, so she started the fall of 2019.
And so, um, my mom and mybrother and I, we started new.
Yeah, it was new year's Eve of2019, which was crazy, I don't
know why.
That was the day we justdecided, okay, we're doing this.
And then, and then, yeah, COVIDcame that next year in
(04:11):
March-ish, and by then, you know, we kind of established,
actually, sorry, let me back up,covid came.
Sandy, help me remember whendid COVID come?
I just want to make sure I'mmaking help me remember.
Sandy (04:25):
When did COVID come?
I just want to make sure I'mmaking so.
We were actually.
We were all together by 2020.
By the end of 2019 is when Icame on and he brought on
another sister and we were alltogether and so all of 2020 we
were all working together.
Then by the end of 2020 we hadkind of split in a ways that
there was a group doing ittogether and then there was us.
(04:48):
So we just kind of divided itin two.
Kathy (04:52):
Yeah, yeah, we kind of paired off in people that worked
better together and that was,yeah, that was a struggle to get
to that point.
But now, being five years out,you know we see that that was
for the best.
But yeah, during COVID, I mean,we just saw our business take
(05:15):
off.
We had no idea and it's becauseeverybody went online and so we
just we were able to get in atthe right time and, you know,
didn't even know that at thetime.
Camille (05:29):
But yeah, because, yeah , everyone's kind of going into
this lockdown of like what'shappening?
Oh no, our shelves empty.
Like, what do we need?
So people were I mean, therewas there was a bit of panic,
but then there was also a kindof morphed into boredom of like
what could I buy online?
Because you almost got trainedto think I need more, in case
(05:51):
you know, or I need, or this isfun, let's just go look for
deals online.
So I'm curious how that startedwith sharing the deals.
Was it Facebook that you werefocused on, or what was the
development of sharing andbuilding the business?
Sandy (06:08):
It was primarily Facebook.
Yeah, just, we went wide.
My brother just thought thatthat was the best suggestion for
all of us to do, just becauseFacebook algorithms are so
tricky and even if you had amillion group, just because
Facebook algorithms are sotricky, and even if you had a
million group, they would onlylet 10,000 see.
(06:29):
So why have one when you couldhave this many and each of them
have 10,000?
So we just started there, wejust kind of went wide and we
started just getting new peoplewherever we could in our
different groups and on ourpages.
So, yeah, so that's where weinitially like started, and then
(06:50):
we moved over to Instagram andwe've dabbled in a lot of things
.
Camille (06:56):
That's awesome.
So you have these Facebookgroups.
You're starting to hunt forthese deals.
How do you set up theinfrastructure of where you're
not stepping on each other'stoes?
But?
Or is it like, oh, someonefound this great deal and now
everyone shares?
Or, like, how did you navigatethe organization of it?
Cause there, I mean gosh, it'sendless.
Like, there's so much you canfind online and what do we share
(07:18):
?
And how do we know if it's areally good deal or not?
Like, how do you navigate that?
Sandy (07:24):
Honestly, honestly, and one of the best things is that I
mean, granted, we've been goingthrough a flux of prices, right
, um, but having done it so manyyears, you tend to now trend
and know really what is a goodprice, what isn't a good price.
And, essentially, when wedecided to form together, the
biggest thing that we werelooking for, like our biggest
goal, was structure, and wewanted we wanted to shoot from
(07:49):
the moon in what we felt likewas our way.
We really liked the influencerside of things.
We really kind of wanted to tryto connect with our people and,
and so, when we started into it, our goal was to have like real
great structure where we hademployees and we had them, you
know, we gave them greattraining on what they needed to
(08:09):
do, so that they were alsorepresentatives of us.
Because, again, we reallywanted to be our best selves.
When you knew Sassy Stays, youknew you were going to get a
good deal.
So we're trying to like operatewith integrity, and we always
wanted to make people come andfeel like they were in a safe
shopping space.
So we've always like been muchmore business-sided as far as
(08:32):
the way we set things up andthen as far as, like, in regards
to shopping and knowing what todo, it's really been a lot of
hands-on learning, like I said,just following those trends and
knowing and recognizing pricesand really doing your research.
You can't say this is the bestprice if you don't know it's the
(08:53):
best price and um, and there'salways that element of like,
hurry quick because it can sellout.
We do tell people like, okay,you might want to hurry because
that coupon can go at any timethe discount can disappear or it
can sell out, and so we do tryto, you know, stay on top of
those kinds of things all thetime and just share them with
our customer base.
Camille (09:12):
So I will say being I'm curious because you've done
both like the influencer sideand the saving side, and I have
friends in this space who it has.
After years, years of doing it,they have burnt out from it,
having done it for 10 plus years.
And I would think, becausethere is such a sense of urgency
(09:33):
and there is, I feel, likepeople that are coupon saving
shoppers or savvy shoppers, theywill call you out Like people
are kind of intense.
They will call you out likepeople are kind of intense.
So how do you go here?
How do you keep yourself fromlike losing it or keeping that
like okay, but everything's okay?
How do you keep that zen aboutyou?
Kathy (09:56):
we all suffer from burnout.
You're like we take turns we do.
Sandy (10:01):
We really do, in fact.
I think it's kind of funnybecause whenever Kathy's having
a moment, she called me and ormy sister Sherry, and she was
like I give up today, we're done.
And they're like no, we can dothis.
And we bolster each other up.
And then it's my turn and I'mlike okay, I quit, I don't want
to do it anymore, you can't makeme.
And they're like it's okay,we've got this and we have to
(10:24):
push each other on for sure.
Kathy (10:26):
It's definitely brunette is real I think um a way that we
help our customers to feelcomfortable with the things that
we're posting is we just reallystay aware of our comments and
the deals, and so we'll go inthere and comment if you know we
post something and maybe youknow it's not a great deal.
(10:51):
Or if somebody says something,then we'll go in and react to
them and let them know hey,thanks for letting us know,
we'll find a better deal.
Or, you know, if coupon codesdon't work anymore and people
are saying you know this doesn'twork anymore, then you know
we'll say things like okay,we'll watch for another deal and
then we'll tag you, you know,if another deal comes available
(11:14):
on this item.
So we've really tried to dothat.
It's hard, but we do the bestthat we can in just trying to be
interactive with the customersand not just you know by herself
like we really care about themgetting a good deal and we even
do.
You know, at Christmas timewe've done posts that say you
(11:35):
know, what are you looking for?
And our mom is really good atthat.
She'll go in to everybody'scomment and she'll go look for
it and find the best deal andthen she'll send them the link,
you know, to that product, wow.
So yeah, we really try to takecare of our customers that way.
That's cool.
Camille (11:54):
Yeah, I would.
I'm curious with yourexperience of doing affiliate
versus sponsored content, versuslike an affiliate for a company
specific.
I had someone reach out to meyesterday who said so.
I built a rapport of my codebeing a certain thing and then
they reached out to me and saidoh, by the way, your code was
linked, we're changing it.
(12:16):
Now it's this, and there was nolike question of my opinion
about it or that I could doanything about it.
Has that happened to you andhow did you handle that?
Sandy (12:28):
Honestly, we're really picky like excruciatingly picky
about brands that we work with.
I get offers daily and a lot ofthem I think it really comes
down to, you know, is it worthour time?
Right, and we evaluate that andthen also, is it a right fit?
Because we know it's not justabout us.
(12:53):
Honestly, we know our customerbase.
We know who we're targeting,like who, what they're looking
for.
Having done this for five years,we know the people that have
stuck around with us and who are.
You know we get new shoppersall the time, right, but we know
what they're looking for, basedoff of our sales trends and
things like that.
So I'm not gonna promote anitem that won't help them.
(13:15):
So we try to be very pickyabout what we do.
And then, as far as in general,about, like um, it just being,
you know, specific to SassySaves.
While our company is Sassy Saves, I feel like we are known by
many names and it's also becauseof how many groups we have and
all the different platformswe're on.
We're just savers.
(13:37):
You know we want to helpeverybody save that buck, get it
at the best deal, and so I mean, it's really just, we pick the
ones that we work with.
And then the ones we work with,they know what they're getting,
and so we feel confident in theones that we choose for that
reason but you really it's also,honestly you got to know your
value.
(13:57):
If you don't have your numberin your mind, then it's not
worth your time, and we knowwhat our time is worth, and so
we choose where we put ourenergy, and that's helped us
with a lot of our success.
Camille (14:11):
Yeah, yeah, that's really smart, I think.
I mean where you came in atsuch a poignant time of COVID,
which is incredible because fora lot of us, that was a time
where a lot of it's sointeresting.
So I've been interviewingpeople for four and a half years
and so many people took majorpivots during that time, during
(14:31):
COVID, and this was a greatbusiness to start during that
time.
If someone were to start aFacebook group now of any kind,
not just a money savings onewould you have tips for starting
those groups.
Like what?
What would you suggest andwould you say make it private,
make it public.
What is the best way to grow onon Facebook right now?
Sandy (14:54):
Don't go private, don't do it yeah.
Don't go back.
I'll shoot you in your foot,and especially if you do any
kind of affiliate.
You cannot have private and bean affiliate.
Those of us that were kind ofduring a weird period where
Facebook was working through allof their admin assist, they
(15:15):
allowed those of us that we kindof almost got shoved into going
private in a lot of our groups,and it's because the admin
assistant exists and so it'sunderstand.
Honestly, do your research onfacebook.
Understand what you're doing,how groups operate, and then
take a course on facebookmarketing.
(15:36):
That would be my biggestsuggestion.
Keep your group public, learnhow facebook works.
Camille (15:44):
Do you have a course that you would suggest that
people take?
Was there one you took?
Oh, no, we just did it hard, wetake it out of the house, so
you don't have one that you'dsay, oh, this is a good one.
Sandy (15:54):
No, but there are a lot out there.
So I know I wish I knew one andyou know, maybe it's something
we should be doing.
I was just thinking thatanother.
Camille (16:06):
You don't need another thing to do.
Sandy (16:08):
We have so many, so many things that like all the
directions we could be taking itRight.
But yeah, I think that thereare a lot of courses out there
and I mean I think there's evena lot on like TikTok and stuff.
But I do think that justunderstanding how, like,
facebook ads work or how youknow groups operate or pages
operate, and then you guys justgot to find your niche, you got
(16:31):
to find what you are and whatyou want and then be consistent.
If you are not consistent, ifyou don't treat it like a job,
it won't be a job, it won't be amoneymaker.
Camille (16:47):
What does that look like in terms like that's
fantastic advice, and I wouldadd to that make sure, if you do
buy a Facebook course, to buyone that is current, because,
right, anything with socialmedia is ever changing.
Um, but I would love to knowwhat that looks like for you
with the consistency, because wehad a chat that where you have
a team of people where youliterally have someone assigned
(17:08):
to an hour, day and night, likewe're talking shifts through the
night.
How did you manage that, goingfrom a small team and then
hiring employees to finding theright people in the time zones,
and what did that look like?
Sandy (17:24):
We are lucky.
My sister had a friend in thephilippines that was awesome, so
she kind of covered some ofthose red eye hours that suck
let's.
Yeah, yeah, um.
But we then we have worked themourselves.
Everything that we've done, wedid it ourselves and we used to
work, um, each of usindividually worked, I don't
(17:45):
know k, we would just say likefive or six hours a day minimum.
Kathy (17:49):
It was a lot.
I mean, when I started ClearBack, I didn't stop working, you
know.
I mean, I know that's notrealistic, but yeah, it was a
lot.
And so I feel like over timewe've just said, ok, like we
need help here, we need helphere, and just slowly, you know,
(18:12):
would get an hour here covered,an hour here covered.
But we, you know it used to bewhere we were covering so much
of it, but then, but then it wasmostly fill it, see, any, fill
a need.
And, um, wait, fill a need, cne, whatever.
He said it.
Right, he said it got okay, itdidn't sound right, let's take a
(18:32):
note anyway.
Um, yeah and so, um, so, yeah,that's that's kind of how we got
to this point of of.
You know, we're at a point wherewe're working less doing
different things, because thethings we used to do we realized
that somebody else could do itand that we could pay somebody,
(18:53):
that it was worth their time.
Like, my best friend from highschool works for us and it's
great for her.
She lives in Idaho and we havea lot of family members that
work for us Idaho, and we have alot of family members that work
for us.
We have uncles and aunts andnieces and nephews and cousins
and in-laws.
You know, sandy's in-laws workfor us and it's just a great, a
(19:18):
great way to help them and helpus too, and it's just a lot of
trial and error and help us too,and it's just a lot of trial
and error.
Um, but yeah, it's, it's beenjust a lot of um figuring things
out.
Sandy (19:35):
I think as far as skill goes, you have to master the
skill yourself before you canteach it right.
We had to master the skill.
And then it was still a lot offine-tuning even when we brought
on help and we had them,because while we could do our
work and we could bring in thismuch if we brought in somebody
else who wasn't bringing in thator more than we were losing
(19:55):
money.
So it was really understandingnot just our value, like our
time was worth this much.
We needed to make sure that wecould have somebody come on.
They maybe didn't bring in asmuch, but we could top it even
more with something else we weredoing right.
So it's kind of understandingjust how a business structure
works.
So when we were hiring outthese hours which we do, like
(20:18):
you said, we actually post fromabout 3 am in the morning until
10, 11 o'clock at night everyday, because we know that we
have customer bases all the wayfrom Hawaii to New York.
We even have some in othercountries.
So when we're looking at tryingto make sure that we're posting
what's currently happening andwe're keeping up with, you know,
(20:40):
all the deals and everythingthat's coming in.
We had to cross all the timezones and so, um, that wasn't.
It was just getting to a pointwhere we were just we were
getting unburned out, like youtalked about, and and so we had
to evaluate and we slowly pulledourselves back and put
ourselves on other things.
Like I am the CFO, I do all thepayroll, the scheduling, the
(21:03):
onboarding.
I manage a lot of the employeesthat's my primary focus a lot
of times and then we have thoseof us that are online content
and just different things.
So we are more now managing andwe have the workers that are in
there, but we've taught them,we've trained them, them and
we've got them to berepresentatives of us, because
(21:27):
they are now reaching what wewere doing and then we're
bringing in additional.
So it's this business structuremindset.
I don't know if that's helpfulat all.
Camille (21:34):
No, that's amazing, yeah, no, I think that's really
cool, and I think another thingthat's important to talk about
is where, kathy, you're a mom ofseven and where, sandy, you
have four kids, and then yoursister, how many kids does she
have?
Four, four, yeah, and then soyou have lots of kids.
(21:55):
How did you create boundariesaround, like because you're
working from your phone a lot ofthe time, I would imagine?
How do you create that boundaryof oh, I need to put the phone
down, this isn't a fire thatneeds to go right now, or maybe
it does feel like that.
Sometimes we were like, no,this is a killer deal, like,
this is a huge margin.
(22:15):
So that would be hard to likenavigate.
That, because it is timely, butyour kids too, I mean, of
course.
So how?
Kathy (22:28):
do you navigate those boundaries for yourself, your
family and your kids?
I think it's definitely been achallenge.
I'm I've been a single momsupporting my family financially
for the last five years andinitially, yeah, I did, you know
, just kind of have to decide.
I know I'm building something.
(22:50):
I know this isn't going to beforever.
I'm going to do the best that Ican.
But I know I have to put a lotof hours into this and I know
that.
You know my kids suffered andbut I was still there with them.
You know I mean I've I've playedgames with my daughter while
(23:10):
picking up my phone, posting adeal, moving the game piece, and
you know, sitting in thecarpool lane I'm on my phone
working, but also I've, you knowwe try, we've looked into those
things and a lot of times we'vejust gotten up really early and
(23:32):
taken those shifts, like we'vetaken the four o'clock shift
before, and so you know if wecan get those hours out of the
way while our kids are asleep orat nighttime.
You know it's just we've justtried to find the balance and
but we always talk about keepingthat in check too.
You know, if there's a pointwhere we're like we're just
(23:52):
working too much, this, thisisn't okay.
Then you know, we, we, we fixit and it's just a matter of
keeping that in check, like wehave to be, and we cover for
each other too If there'sbirthday parties or you know, we
have our scheduled hours.
But then you know, I just tookoff to Disneyland with my older
(24:15):
kids two weeks ago and my sisterstepped in and and they covered
for me.
So, yeah, we did Street andpromo, but I still, I mean, I
still woke up, I still did a 7o'clock shift there, and so you
know, I was able to do an hourbefore.
(24:36):
And then, as I'm standing inlines, you know I'm still
helping and working, but thenbalancing.
But it's, it's definitely beena challenge because, yeah, like
you say it, it is hard becauseyou don't want your kids to like
back and say mom was justalways on her phone you know,
(24:56):
and so we all just really try toto keep that in mind, that we
don't want our kids to say thatso communicate a lot with each
other.
Sandy (25:08):
Um, like almost like mental health check-ins, like,
hey, how are we doing?
Like what's going on?
Um, our schedule isn't set,it's, it's weekly.
We are always adapting andalways changing and um, it's
really just to keep making surethat we can also operate as
wives and mothers Well, that'swhy I'm a small mother but we're
(25:31):
making sure that we're stillable to meet our needs, like
emotionally as well asphysically.
It's our priorities.
Like I tell them I need my hourto work out, I have to have
this hour.
That's super important to meand my anxiety and things like
that I deal with.
And so we try to support eachother where we can.
(25:52):
But then there are also timeswhere we just know, and our
families know, like work kind ofcomes first, like anybody with
their job right, you have totake a work trip.
Work comes first.
You have work hours, work jobright, you have to take a work
trip.
Work comes first, you have workhours.
Work comes first.
Well, for us come september,october, november, december.
Those are especially when we'retalking like cyber monday, black
(26:13):
friday, you know, the christmassale.
Our families understand thatthat is a huge part of our
business and give us a lot ofgrace, but they also keep us in
check, like kathy was talkingabout.
They'll call us out like hey, Isaw you on a phone call for
three hours yesterday.
Maybe you should get off yourphone.
We recognize and we understandand then we communicate that we
(26:39):
talk weekly or every few daysjust to keep checking in and
make sure that we're all doingwell and that we're all
maintaining, because if we'renot, then everything suffers and
so we we bolster each other outbut we also help each other
balance, because they get thebalance and we have like I talk
with my husband and he knowsthat I get the evenings to him.
(27:02):
My sisters know that, that I setthat boundary and so they cover
the like.
Kathy even said she's like Iknew you couldn't talk.
Last night.
I called Sherry, I'm like great.
So we set those boundaries andwe work within them.
Camille (27:15):
Yeah, that's really impressive and I think what's
important too that you put, thatyou made note of, is that that
communication with your familyand your kids, that they know
that I'm not just scrolling forfun, like this is work and this
is how we have food and a homeand this is how things work.
So one thing that I alwaysbring front of mind is that kids
(27:36):
have always seen their parentsworking hard, and especially
their mothers inside and outsideof the home, and these devices
in our hands now can bemisleading sometimes where it
may seem like we're just, youknow, shooting the breeze, but
especially with the job you'redoing, you are working a lot and
(27:57):
they and I think that theyunderstand that with how much
you guys are talking about itand supporting each other and
checking in.
Do you have a formal check-inonce a week as a family, or is
it just you're always talking,so that's unnecessary all of our
kids are in school.
Sandy (28:14):
So, um, we used to do like formal check-ins every
monday and then, uh, you know,and then just intermittent
whenever you know we needed totalk one-on-one with each other.
We just reach out.
Um, I think that that's likewe've done away with less just
formal ones and more as needed,when we need to all get together
, like Like, maybe it's, maybeit's sometime within a week, but
(28:37):
we are probably talking atleast a week.
But no, we will just all of asudden just get on like hey,
let's check in who's doing whattoday and making sure that we're
getting all of our like ourpriorities checked off, so that
we're making sure that nothing'sgetting missed.
Camille (28:55):
Hey, my friends, just popping in here really quick to
say if you are drowning in ato-do list but never actually
getting anything done, I hearyou.
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It is a free resource to helpyou pinpoint exactly where your
(29:16):
time is going and what youshould be delegating.
My coaching involves a lot oftime spent with business owners
who are losing time valuabletime on menial tasks that they
could either delegate or createa system around, but first
needing to understand how theirtime is being used.
So imagine having more time foryour family, your business and
(29:36):
yourself, without the constantoverwhelm.
You can grab your free copy inthe link below or at
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Camillewalkerco is the website,but go ahead and grab that link
below and I would love to helpyou take back your time right
now.
Take back your time right now.
(30:01):
That's awesome In terms ofaffiliate sales for people.
I mean, it's a big.
I see people sharing a lot.
You know where they'll say Iwent from making nothing to now
I'm a multimillionaire doingaffiliate sales.
You know, you see those all thetime I do on reels and things
like that.
If you were to give someoneadvice who's interested in doing
more affiliate type of work,what would be advice that you'd
(30:22):
give to them right now?
Kathy (30:25):
I think, I think the number one thing is consistency,
and I think that applies toalmost every single business.
I mean, there hasn't for fiveyears, there hasn't been one day
that we went without a dealbeing posted.
You know at least one deal, but, um, consistency for sure is
the number one thing.
Um, as far as affiliatemarketing, just, you know, find
(30:50):
out what interests you.
We've always been super savvy.
Our mom was like coupon savvyand and so it just really fit
for us, just finding a good deal.
So, because with affiliatemarketing you can market, the
sky's the limit.
Um, and so you know, find, findsomething that resonates with
(31:11):
you and so that you have apassion behind it, and and then
you can share that passion.
Um, yeah, consistency,education, and yeah, just
finding something that that you,that you're passionate about.
Sandy (31:32):
I think there's also a lot of scam artists out there
that are trying to trick people,and it is hard because, you
know, I think it's part of ouraffiliate role that you're
actually not supposed to talkabout what you make or like what
your promotion sells, thingslike that you can get in trouble
(31:54):
for it.
And so, you know, I just peoplejust don't understand the hours
that go behind the paycheck andthere's a real sense of just
falsehood behind a lot of, a lotof the misleading.
And, yeah, I just think you'vegot to be wary about who you,
who you can and can't trust,which I know now.
(32:15):
I'm like we should do a coursebecause we are trustworthy and
help educate people.
It's not to say it can't bedone, but I do think that while,
yes, it's taken us five yearsto have a million dollar company
, we weren't that for many yearsand I do think that there is a
(32:37):
momentum point where you startto build momentum and then
things start to progress a lotquicker.
But we went through the trenches.
I mean, we had a month where wewere like wow, we each made
$300 and we felt like winners.
We're like sweet.
And then the month when wefinally each hit a thousand
dollars.
That was incredible too and wejust celebrated each milestone
(33:00):
and we just kept at it.
And again, that consistency,that persistence and then,
honestly, just knowing what youwant out of it and what you're
willing to do for it.
There is a level of investment,whether it be your time, your
money.
You just got treated like anyother job.
What do you want from it?
So we figured out what wewanted and we worked hard for it
(33:21):
.
Camille (33:22):
I love that.
I do have a question about.
You mentioned Facebook adsbriefly.
Is that something that, as yougrew, you have used Facebook ads
to promote your, your affiliatesales?
Sandy (33:41):
promote your, your affiliate sales.
Um, we promoted like, wepromoted items, we promoted
groups, we promoted pages.
We tried, we dabbled in all thedifferent ways, but I can I can
100 say that across there areso many ways out there to do it.
But, um, meta advertising, tTikTok advertising, google ads,
whatnot?
There is a reason why they are.
There are a lot of people thatare using them and it's for a
(34:04):
good reason.
But there's a learning curveand there's a lot of information
out there.
So I myself am still constantlylearning about the best way to
learn and use meta ads, the bestway to learn to just use our
money in the best way to learnand use meta ads, the best way
to learn, to you know, to justuse our money in the best way
for us.
So is it important 100%, doyour research, learn about it
(34:28):
and apply it.
But again, with ads comes thelevel of investment.
You have to be willing to takethat risk, like my brother
always tells us.
You have to be willing to takethat risk, like my brother
always tells us.
You have to risk it for thebiscuit, yeah, and so we we
sometimes are a little bit morereserved in our risking and we
wait for like the right time ofseason.
We'll risk more during theChristmas time and everything
(34:49):
but, um.
Yes, advertising is 100 key toany success on um in an internet
world, right?
How often are you gonna get?
It's so hard to just naturallybecome viral, right?
Kathy (35:05):
the thing that I always say, the thing that I've always
said, is, at the end of the day,facebook is a business.
We look at it is just, oh, afun place for everybody to meet.
Yeah, no, it's not.
It's not, it's a business.
Instagram is a business, tiktokis a business, and so if you're
not paying the business, youknow.
Then, yeah, they say it's afree platform.
(35:25):
It is not a free platform, soyou got to give them the money
to be seen.
Camille (35:32):
That's so true, that is so true.
Sandy (35:35):
But last caveat is that and I know that's because I've
put ads so much is it's not justnecessarily throwing more ads
at them or more money at them.
You need to know what you'redoing.
You need to know what is goodand what is bad.
And so, like I said, I don'tthink I could teach a course on
it, that's for sure.
Don't think I could teach acourse on it, that's for sure.
(35:59):
But I do think that there aresome great courses out there
that you can take to learn moreabout using those ads and
knowing what you're looking forin your analytics and you know
on your ROIs and all that.
Camille (36:07):
So, yeah, Well, this is all such helpful advice.
I feel like this is one ofthose fields that there's always
more to learn.
I feel like this is one ofthose fields that there's always
more to learn and especiallywhere you have made it such an
awesome team and infrastructure,I would say, for some of my
friends that have burnt out,that was the piece that was
missing.
(36:27):
You know that they didn't havepeople that they could lean on
and check in on, especially withthe mental health, and hey, are
you getting that time you need?
And what about that trip youhave coming up?
And then the family really wassacrificing a lot of that
special time because they didn'thave that infrastructure that
you do, which is awesome.
I'm just so happy for you allthat you can work together as a
(36:48):
family and as a team.
That is so impressive.
It really is.
So, with wrapping up, I'm going.
You guys, this is dangerous.
I I was looking at yourinstagram stories a couple days
ago and you're sharing, like youknow, easter basket fillers and
all of these really fun things.
(37:08):
I wanted to buy everything Isaw, basically.
So follow them only if you'reready.
Kathy (37:13):
No, I'm just kidding, it's good, because you'll save
money, but you'll want to spendmoney.
Camille (37:17):
One thing I noticed that you did on stories.
Is that you did a strikethroughof the brand name.
Is that because of that'sAmazon's rule, or is it because
you couldn't use their photounless you like modified it?
Or what was the reasoning forthat?
Sandy (37:33):
Copyright.
Camille (37:34):
Okay.
Sandy (37:35):
So if somebody else's photo and if it's on amazon,
amazon's generally fine with it.
That's not the issue, it's um.
It's.
If somebody else actuallysteals the image and then they
try to sell it secondhand likethey bought it.
And now they're trying to sellit, resell it and they use the
the original owner's image, doesthat make?
Camille (37:55):
sense.
Yes, because I've done bloggingfor years and that's a thing.
Sandy (37:59):
Yeah, so we just try to be very careful with our imaging
Just most of the time.
You know when you're, whenyou're, when we're putting
something up, we can feel prettyconfident that this is
obviously an original seller andwe're promoting this, exactly
who we're promoting it for.
Like when we did with, when weworked with Under Armour, we
could use their images.
When we work with Amazon, incertain aspects they give us
(38:20):
images that we can use, but whenyou're going to put a picture
of something up, we just try toedit it ourselves a little bit
and make it our own.
You see that happening a lotwith a lot of social media
influencers.
They just they'll tweak theimage, they'll use Canva or
whatever to make it their owninfluencers.
Kathy (38:37):
They just they'll tweak the image.
They'll use.
Sandy (38:38):
Canva or whatever, to make it their own.
Um, that may not even guaranteeyou that you're safe, but one
safe bet is always just crossout the brand.
It's not because we're tryingto be sneaky, it's just no, I
know.
Camille (38:47):
And I know enough about it that I'm like oh, that's so
that there isn't an issue withlegal copyright issues and I
know that because from the earlyyears of blogging in 2011, when
I started, I had a partner whowould use images she found
online because it was the wildwest, like no one cared.
And then, literally a decadelater, I got sued for image
(39:08):
usage because it was someone'simage.
And there are bots now that cango and scrape websites for
images that were used withoutpermission.
So I know about that.
So I'm like, oh, that'sinteresting that even on stories
you would strike out the brandname, which is, which was a good
little tip I thought to share.
Sandy (39:28):
Yeah, that is very handy .
Kathy (39:30):
Yeah, we just right, we just like to cover all our bases
because, like we've said, we'vebeen through the school of hard
knocks and you know we've beenflagged for so many things.
And so it gets to a point whereyou're like, hey, we have to
reassess and we have to, youknow, assess why we got flagged,
(39:50):
and sometimes you don't evenknow.
So you take all the parameters,you take out all the prices
because you know maybe it's thedollar sign or, and so we've
just tried lots of differentthings, but mostly we're just
trying to cover our bases to notget flagged, not to get shut
down, not get our groups takenaway, not get copyright issues,
(40:12):
because then it just makes a lotof problems.
Camille (40:15):
So, yeah, and gray hair , and gray hair, because then it
just makes a lot of problems.
So, yeah, yeah, that's awesome.
Okay, well, before we wrap up,I would love to hear, if someone
, what is a lesson that you'velearned, maybe from doing it the
wrong way.
It sounds like we might've justtapped into that a little bit,
but do you have another likestory or advice that you would
(40:36):
give of like, oh, we learned thehard way, that way?
Sandy (40:41):
Where do we?
Which one do we pick?
We have so many things that wehonestly okay and here's my my
two cents on this is that you'regoing to do it the hard way.
Okay, I know they say work hard, work smarter, not harder.
And we say we work harder, notsmarter until we learn.
(41:02):
We just constantly do somethingand we do it a long time.
In fact, this is probably myfunniest one is that my mom was
given like great deals every day.
Somebody was sending her greatdeals and she's like, wow, this
is awesome and and it was, itwas a, an amazon seller and they
(41:24):
were just like great, thiswoman's willing to promote these
deals and it.
You know, we weren't reallyselling them, but my mom was
promoting them and I don't know,it was a whole thing.
We learned afterwards thatthere are other people out there
that were actually getting paidfrom Amazon sellers for a long
time to promote these deals andmy mom was just doing it for
(41:45):
free.
And we laugh about afterwards.
We're like that's how we work.
Sometimes we work for freebefore we learn.
Hey, maybe we should charge abuck and it's okay to have those
moments.
You can't let them knock youdown.
You just got to learn from it.
And then, because I feel likethere's so many things that we
(42:07):
have done, like going privateright, we were private in all of
our groups and all of a sudden,you know, we were talking with
our other siblings and they'relike why don't you have a public
group?
Well, we finally got a publicgroup and we worked with public
groups.
We had two deals go viral andwe're like why didn't we do this
(42:28):
sooner?
You know, it's those kinds ofmoments where like hey, well,
now we know we'll just keeptrying and see if we can do it
again.
Camille (42:35):
So yeah that's good advice, that is good advice.
And then figuring out how muchto charge, and all of that it's.
That's a big, that's a bighonestly, that's the hardest
thing.
Sandy (42:45):
Yeah, for everybody to figure out their numbers, their
value, that, I would say, in andof itself, is one of the
hardest things to figure out.
Um, I think, oh, yeah, go ahead.
Kathy (42:57):
Yeah, I don't know um, I was just gonna add, touching on
the family side of it, um, thatI mean we don't want to make it
look like it's been all sunshineand rainbows, because it hasn't
.
And, like I said, you know, webroke off and we we worked with
who we could work with, and Ithink you have to go into it
(43:19):
with that open mind of there's alot of different personalities
here.
At one point, all seven of ussiblings were doing this job.
We weren't doing it alltogether, we were doing it, you
know, in different groups.
And you have to, at the end ofthe day, decide is my
relationship with my sibling ormy family member more important
(43:42):
to me than money?
And what does that look like?
And then you have to figure outwhat that looks like, and it's
really hard to take the emotionout of it, because being
siblings it's all about emotion,you know.
And so, um, I mean, that'sliterally been five years in the
making and we still strugglethere.
(44:05):
Um, because we have, you know,we have other family members
doing the same thing and theymight be more successful, and
and it's hard, you know, to tosee that.
But at the end of the day, youjust got to decide.
Well, I, you know I still lovethem, I want to have a
relationship with them.
I'm not going to make thispersonal and I'm not going to be
jealous or you know, I'm goingto be okay with what I'm doing.
(44:28):
And, and you know, setboundaries Actually that's the
biggest thing is has beenboundaries for us.
Setting boundaries of you know,we can go on a big family
vacation.
We don't talk business.
You know we talk business withwho we're working with, but we
don't talk about it with whowe're not working with.
Sandy (44:49):
So, yeah, it's been a journey for us, that's for sure.
Camille (44:54):
Yeah, oh for sure that there's no way you could do
something like this and not haveit be a bit messy, you know
where.
You just have to figure it outas you go.
Well this has been so awesome.
So there are two questions thatI ask all of my guests and
you'll each have a chance toshare, but I love to ask what
are you reading, watching orlistening to?
That's the first, and watchingor listening to that's the first
(45:19):
, and you can share one of eachor just one of the three.
And then the second is amotherhood moment that you would
like to share and whoever'sready.
Kathy (45:26):
Kathy, if you want to or Sandy, are you ready?
Sandy, you go.
Oh wow, okay Reading watchingor listening to right now.
Sandy (45:38):
You have some good podcasts that you're listening
to.
Yeah, I listen.
Kathy (45:42):
No, I listen to a lot of podcasts.
As far as right now I'mactually I'm reading the New
Testament.
I don't know I just, for somereason, easter's coming and I
just started reading the NewTestament.
Um, other things I read.
I read a lot of.
So on my Facebook I have, I'veI'm just following a lot of
(46:05):
inspirational quotes or likegroups, and so I actually will
scroll on my Facebook and read alot of just motivating,
uplifting, inspirational quotesand I usually screenshot on,
sometimes I share and pass themon, but I would say I read those
a lot.
Just they really helped me.
And then a mom moment Sandy,maybe go on what you're I'm
(46:32):
going to think about my mom.
Sandy reads a lot of fictionwhat you're.
Sandy (46:37):
I'm going to think about my mom.
Sandy reads a lot of fiction.
Camille (46:40):
Yeah, wait, wait, wait to call me out.
You know it's funny.
A lot of women I interviewthey'll listen to self-help
books and business books orwhatever, but they're like I
escape in my reading.
So it's fiction, like that's.
That's what I was going to say.
Yeah, yep.
Sandy (46:51):
So I'm.
It was funny too.
Um, in the car, my, I guessthis could be even part of my
mom moment I was waiting for myson at pickup and so on the way
to pickup I was listening to abook and it was on my screen in
my car and then while I wassitting there I had my Kindle
out so I was reading a book andhe gets in.
(47:12):
He's like wait, were youreading a book and then
listening to a book?
And I was like wait, were youreading a book and then
listening to a book?
And I was like well, that was.
And he just looked at me like,and so he didn't really respond.
And then my other son got inthe car.
He's like Zach, guess what momwas doing?
She was listening to a book andthen reading a book.
Like that was unfathomable.
But yes, those are my escapemoments.
(47:33):
I live in my car a lot becauseI have four kids.
Those are my escape moments.
I live in my car a lot becauseI have four kids.
I'm constantly running, youknow, little munchkins around.
But, um, currently I am notvery good at titles, but I do
read a lot of like romanticy andthen I also love like British
romance.
I love them.
I mean Regency yeah.
(47:54):
Regency.
I love them so much, I mean,and they're always just so easy
and they're little fluff readsand I just love them yeah, I
love them.
Camille (48:03):
Awesome now when you were reading and listening, is
it this?
Sandy (48:06):
it's the same book, right that you're, they're
different one book I waslistening to, and then when I'm
like when my kids are about toget in the car, I'll get my
kindle up while I'm sitting andI can read a different book on
my Kindle.
Oh, and that was really good thesecret life of Addie LaRue.
It's been really.
I'm really enjoying it.
That one's really.
(48:27):
Oh, it's so fascinating.
That was a good.
Oh my gosh, I can have a wholepodcast on all the books that
I've read.
Last year I read like 115 books, so I do love to read that's
awesome, that's awesome.
Camille (48:40):
All right, kathy, did you think of your motherhood
moment?
Kathy (48:43):
Yeah, maybe.
Well, I mean, is there more toit?
Camille (48:49):
Just, it could be like no, no, no, it could be like a
heartfelt moment, a funny moment, a teaching moment, a silly, it
doesn't.
Kathy (48:57):
It's whatever you want to share, okay, I think I'm going
to go to this Disneyland tripthat I just went on because my
little kids stayed at home, mymom and dad watched them and
I've never done that before Avacation without, like, bathroom
breaks.
And you know, I just havealways taken my little kids and
I still have three at home.
(49:17):
But the four older ones plannedan adult Disney trip which I
wasn't going to go on, and mydaughter said to me Mom, I was
thinking, and this was rightbefore the trip happened, so I
hadn't even planned it oranything, like they had gone
their flights anyway.
She's like, mom, I was thinkingabout it and it's just not
going to be the same atDisneyland without you.
(49:38):
And so you know, that kind ofhit me right here and I'm like,
okay, this is an opportunity forme to spend time with my older
kids, when I I'm constantlyspending time with my younger
kids.
You know, cause I have a, Ihave a married son and one
grandson and then I have two outof the house and then my 17
year old.
(49:58):
That will be anyway.
So my mom moment, I would say,is just being able to spend
those four days at Disneylandwith them and just making it
about them.
And just, we were goofy andfunny and just, and it wasn't
about riding every ride, it wasjust making memories and so,
(50:19):
yeah, I'm glad I was able to dothat and and that I that I just
did it.
It's not like me.
I, you know, I thought aboutall the things at home and that
were going to go wrong, whichthey didn't, and my little kids
were fine.
I have.
I have a five-year-old and thenI have a 20, well, she's almost
six and 26.
So 20 years between them.
(50:41):
So wow.
Camille (50:43):
So, yeah, this was a huge deal to go and be with your
adult kids and that's a totallydifferent kind of trip.
That's it was?
Kathy (50:50):
yeah, it was, and I I didn't really know.
But now I'm like, wow, I'm soglad I did that.
So glad Me too.
That's awesome.
Sandy (50:58):
I did have an.
I feel like this would be agood thing to share, at least if
you're on this platform.
My mom moment that I mean, if Icould, you know, kind of
piggyback off of that.
But here's the thing mydaughter just recently competed
in a optimism competition whereyou had to write um, you had to
write a story, a short storybased off of your life, and it
(51:21):
was.
And then you had to like, readit and at the very end they
announced no particular order,those that were runner-up, and
then the top three.
And my daughter was the firstname called as runner-up and I
knew in her mind it just meantthat she was the worst, which
was absolutely not true.
She could have been fourthplace, she didn't know.
But she got in the carafterwards and she just broke
(51:44):
down Like I am a failure, mom,I'm a failure.
And I said why do you sayyou're a failure?
And she was telling me howshe's like how can you ever
really feel like you've made itin life if you don't have one
thing that you are incredible at, that you have just mastered,
and that you're the best?
And she rattled off all thesekids in her school that she
knows like the fastest runner,the best dancer, the most
(52:07):
popular and like all thesedifferent, like things that she
had determined are what reallyhelp you make it as a person,
and so it was really hard tohear that as a mom, because I
view her as just nothing morethan incredible.
She works so hard at so manythings and I know I'm so proud
of her.
So we got to where we weregoing.
As you know, I parked the carand this is what I told her.
(52:28):
And I said Courtney, I said, amI a failure?
And she's like no.
And I said, let me tell yousomething.
I barely graduated.
I wasn't a good student.
I am a cosmetologist, but I'mnot the top of my field by a
long shot.
I got my associate's degree andthat was a real struggle for me
.
I barely struggled to getthrough that.
(52:48):
I have yet to have a careerthat I wanted in my life.
Granted, I've done this otherthing and it's gone moderately
successful.
But I'm even the top in thatfilm I can like.
And I just rattled off all theways that you could probably
view me and think I'm a failure.
I was like corny, but you knowwhat I am.
I am a wife, I am a mother, Iam a friend, I am a boss, I'm a
(53:11):
peer, I am like all these thingsand while I'm still struggling
to be the best in all those ways, I'm learning and I'm growing
and I'm working hard and at theend of the day, I feel good
about that.
And that's what you have to do.
You have to choose what youlove and work hard at the things
you love, and if they don'tbring you joy, then those are
the things you let go and it wassuch a great emotional moment
(53:35):
for both of us for her to seeshe doesn't see me as a failure
and I don't see her as a failure, and it was a real breakthrough
for honestly for us.
So it was a really great mommoment recently that we had and
I'm not gonna let her watch thispodcast because, then she'll
know she'll totally kill me fortalking about it, but I think
it's just something that,honestly, a lot of us will do to
(53:57):
ourselves.
We, as women, will beatourselves up, so we are black
and blue.
But at the end of the day wehave to remember look at what
we've accomplished.
How often do we stop and lookback and say, wow, how did I get
here?
Look what I overcame.
And so that's what I wasteaching her.
I'm like look at what you'veovercome and how much you've
already grown.
You have so much more yet tocome.
Camille (54:19):
Oh, I love both of those.
You're both such amazing moms.
This has been so, so wonderful,such a wonderful interview.
Thank you for sharing yourhearts, thank you for sharing
your story and your journey andthat you're still in the middle
of it and figuring things out,and I would love for our
audience to know where they canfind you online and find your
(54:39):
great deals and how to connectwith you.
Sandy (54:43):
On Instagram we're at Sassy Saves and on Facebook.
I can send you to a milliongroups, but I will tell you you
probably this is the silliestone, but you can find us.
We're Good Golly.
Is it Good Golly, black Friday?
Or is it good going?
I can't remember.
It's good golly.
We change the name sometimes,we tweak them.
(55:05):
Anyways, we're good golly, andthen there's 108,000 members in
that one.
So you'll know or.
Kathy (55:12):
Yeah, or there's freaking , freaking, insane deals yeah,
okay, cool.
Well, yeah, we'll put those inthe show notes.
Camille (55:20):
I'm sure there's someone listening.
That's like I want freaking,insane, good, golly Great deal
Like the.
Sandy (55:26):
Yes, we will help you save.
Camille (55:30):
We promise yeah, to a dangerous degree.
Okay, perfect.
Well, thank you so much forbeing on the show.
I appreciate it so much andthank you to everyone who's
listening and sharing the show.
Anytime you leave a ratingreview, you share.
It helps this little corner ofmothers building amazing
businesses grow.
So thank you so much for yoursupport and thank you for being
(55:51):
here.
Hey, ceos, thank you so muchfor spending your time with me.
If you found this episodeinspiring or helpful, please let
me know in a comment.
In a five-star review, youcould have the chance of being a
featured review on an upcomingepisode.
Continue the conversation onInstagram at callmeCEOPodcast
and remember you are the boss.
If you don't have your number in your mind, then it's
not worth your time, and we knowwhat our time is worth, and so
we choose where we put ourenergy, and that's helped us
with a lot of our success.
Camille (00:21):
So you wanna make an impact.
You're thinking about startinga business, sharing your voice.
How do women do it that handlemotherhood, family and still
chase after those dreams?
We'll listen each week as wedive into the stories of women
who know.
This is Call Me CEO.
Welcome back to Call Me CEO.
(00:42):
This is your host, CamilleWalker, and here we celebrate
mothers building businesses andmaking change in the world.
And today we are going to talkabout many women that work on
one team, that are family andaffiliate marketing experts.
They are the co -owners ofSassy Saves, which is a very
wonderful way of sharing andsaving money online.
(01:04):
Now these ladies are mothers ofmany children.
I'm going to let you sharetheir story and their details.
But we met as creators at anevent where we were with Getaway
Today, which used Camille forsavings.
But we are in the same field inthat regard of sharing ways to
save money, and that is such ahot topic right now.
(01:28):
How do you become successfulwith affiliate marketing?
It's gone from couponing now toonline digital savings.
It's all marionetted into oneand it's a beautiful way to make
money online.
So I am so thrilled to haveSandy Walton and Kathy Parsons,
who are sisters and co-owners onthe show today.
(01:48):
Thank you so much for beinghere.
Kathy (01:50):
Thank you, yeah, thank you, thank you so much yeah.
Camille (01:54):
So where did this idea come from?
I know just from reading yourbios that you are hard workers,
you are innovators, hard workers, you are innovators, but who?
I want to know first?
Who had the idea and how didshe make everyone else like jump
on board?
Because working as a familytogether, that's a big sell.
Kathy (02:16):
Right, yeah, so one of our sisters there's seven of us
in my family she is just anentrepreneur and through our
life she's just been doing a lotof things, and a lot of times
she comes to us and we kind ofmake fun of her because we jump
(02:37):
on board with things but thenmaybe they wouldn't pan out.
And so when she was the one thathad the idea to start this, she
said she was scrolling andfound some information about it,
and so she just kind of jumpedon board and started doing it.
And then she, she reached outto us and said, hey, I'm doing
(02:59):
this thing and it's working, I'mmaking money, you guys should
do it too.
But we all just kind of blew itoff and said, yeah, right,
you're making money.
But but then she showed usreceipts and so, um, so it was
actually me and my brother andmy mom that started initially
doing the same thing that shewas doing, and then just slowly
(03:23):
it just continued to grow towhere almost all you know of our
family does this so yeah, I see, okay.
Camille (03:32):
So when you're saying, does this?
And the business is now fiveyears old, did this happen in
the middle of the pandemic?
Did it happen before?
I can't believe we're at fiveyears.
That's mind blowing.
But what was the timeline interms of the pandemic?
Kathy (03:47):
Yeah, so, um, so she started the fall of 2019.
And so, um, my mom and mybrother and I, we started new.
Yeah, it was new year's Eve of2019, which was crazy, I don't
know why.
That was the day we justdecided, okay, we're doing this.
And then, and then, yeah, COVIDcame that next year in
(04:11):
March-ish, and by then, you know, we kind of established,
actually, sorry, let me back up,covid came.
Sandy, help me remember whendid COVID come?
I just want to make sure I'mmaking help me remember.
Sandy (04:25):
When did COVID come?
I just want to make sure I'mmaking so.
We were actually.
We were all together by 2020.
By the end of 2019 is when Icame on and he brought on
another sister and we were alltogether and so all of 2020 we
were all working together.
Then by the end of 2020 we hadkind of split in a ways that
there was a group doing ittogether and then there was us.
(04:48):
So we just kind of divided itin two.
Kathy (04:52):
Yeah, yeah, we kind of paired off in people that worked
better together and that was,yeah, that was a struggle to get
to that point.
But now, being five years out,you know we see that that was
for the best.
But yeah, during COVID, I mean,we just saw our business take
(05:15):
off.
We had no idea and it's becauseeverybody went online and so we
just we were able to get in atthe right time and, you know,
didn't even know that at thetime.
Camille (05:29):
But yeah, because, yeah , everyone's kind of going into
this lockdown of like what'shappening?
Oh no, our shelves empty.
Like, what do we need?
So people were I mean, therewas there was a bit of panic,
but then there was also a kindof morphed into boredom of like
what could I buy online?
Because you almost got trainedto think I need more, in case
(05:51):
you know, or I need, or this isfun, let's just go look for
deals online.
So I'm curious how that startedwith sharing the deals.
Was it Facebook that you werefocused on, or what was the
development of sharing andbuilding the business?
Sandy (06:08):
It was primarily Facebook.
Yeah, just, we went wide.
My brother just thought thatthat was the best suggestion for
all of us to do, just becauseFacebook algorithms are so
tricky and even if you had amillion group, just because
Facebook algorithms are sotricky, and even if you had a
million group, they would onlylet 10,000 see.
(06:29):
So why have one when you couldhave this many and each of them
have 10,000?
So we just started there, wejust kind of went wide and we
started just getting new peoplewherever we could in our
different groups and on ourpages.
So, yeah, so that's where weinitially like started, and then
(06:50):
we moved over to Instagram andwe've dabbled in a lot of things
.
Camille (06:56):
That's awesome.
So you have these Facebookgroups.
You're starting to hunt forthese deals.
How do you set up theinfrastructure of where you're
not stepping on each other'stoes?
But?
Or is it like, oh, someonefound this great deal and now
everyone shares?
Or, like, how did you navigatethe organization of it?
Cause there, I mean gosh, it'sendless.
Like, there's so much you canfind online and what do we share
(07:18):
?
And how do we know if it's areally good deal or not?
Like, how do you navigate that?
Sandy (07:24):
Honestly, honestly, and one of the best things is that I
mean, granted, we've been goingthrough a flux of prices, right
, um, but having done it so manyyears, you tend to now trend
and know really what is a goodprice, what isn't a good price.
And, essentially, when wedecided to form together, the
biggest thing that we werelooking for, like our biggest
goal, was structure, and wewanted we wanted to shoot from
(07:49):
the moon in what we felt likewas our way.
We really liked the influencerside of things.
We really kind of wanted to tryto connect with our people and,
and so, when we started into it, our goal was to have like real
great structure where we hademployees and we had them, you
know, we gave them greattraining on what they needed to
(08:09):
do, so that they were alsorepresentatives of us.
Because, again, we reallywanted to be our best selves.
When you knew Sassy Stays, youknew you were going to get a
good deal.
So we're trying to like operatewith integrity, and we always
wanted to make people come andfeel like they were in a safe
shopping space.
So we've always like been muchmore business-sided as far as
(08:32):
the way we set things up andthen as far as, like, in regards
to shopping and knowing what todo, it's really been a lot of
hands-on learning, like I said,just following those trends and
knowing and recognizing pricesand really doing your research.
You can't say this is the bestprice if you don't know it's the
(08:53):
best price and um, and there'salways that element of like,
hurry quick because it can sellout.
We do tell people like, okay,you might want to hurry because
that coupon can go at any timethe discount can disappear or it
can sell out, and so we do tryto, you know, stay on top of
those kinds of things all thetime and just share them with
our customer base.
Camille (09:12):
So I will say being I'm curious because you've done
both like the influencer sideand the saving side, and I have
friends in this space who it has.
After years, years of doing it,they have burnt out from it,
having done it for 10 plus years.
And I would think, becausethere is such a sense of urgency
(09:33):
and there is, I feel, likepeople that are coupon saving
shoppers or savvy shoppers, theywill call you out Like people
are kind of intense.
They will call you out likepeople are kind of intense.
So how do you go here?
How do you keep yourself fromlike losing it or keeping that
like okay, but everything's okay?
How do you keep that zen aboutyou?
Kathy (09:56):
we all suffer from burnout.
You're like we take turns we do.
Sandy (10:01):
We really do, in fact.
I think it's kind of funnybecause whenever Kathy's having
a moment, she called me and ormy sister Sherry, and she was
like I give up today, we're done.
And they're like no, we can dothis.
And we bolster each other up.
And then it's my turn and I'mlike okay, I quit, I don't want
to do it anymore, you can't makeme.
And they're like it's okay,we've got this and we have to
(10:24):
push each other on for sure.
Kathy (10:26):
It's definitely brunette is real I think um a way that we
help our customers to feelcomfortable with the things that
we're posting is we just reallystay aware of our comments and
the deals, and so we'll go inthere and comment if you know we
post something and maybe youknow it's not a great deal.
(10:51):
Or if somebody says something,then we'll go in and react to
them and let them know hey,thanks for letting us know,
we'll find a better deal.
Or, you know, if coupon codesdon't work anymore and people
are saying you know this doesn'twork anymore, then you know
we'll say things like okay,we'll watch for another deal and
then we'll tag you, you know,if another deal comes available
(11:14):
on this item.
So we've really tried to dothat.
It's hard, but we do the bestthat we can in just trying to be
interactive with the customersand not just you know by herself
like we really care about themgetting a good deal and we even
do.
You know, at Christmas timewe've done posts that say you
(11:35):
know, what are you looking for?
And our mom is really good atthat.
She'll go in to everybody'scomment and she'll go look for
it and find the best deal andthen she'll send them the link,
you know, to that product, wow.
So yeah, we really try to takecare of our customers that way.
That's cool.
Camille (11:54):
Yeah, I would.
I'm curious with yourexperience of doing affiliate
versus sponsored content, versuslike an affiliate for a company
specific.
I had someone reach out to meyesterday who said so.
I built a rapport of my codebeing a certain thing and then
they reached out to me and saidoh, by the way, your code was
linked, we're changing it.
(12:16):
Now it's this, and there was nolike question of my opinion
about it or that I could doanything about it.
Has that happened to you andhow did you handle that?
Sandy (12:28):
Honestly, we're really picky like excruciatingly picky
about brands that we work with.
I get offers daily and a lot ofthem I think it really comes
down to, you know, is it worthour time?
Right, and we evaluate that andthen also, is it a right fit?
Because we know it's not justabout us.
(12:53):
Honestly, we know our customerbase.
We know who we're targeting,like who, what they're looking
for.
Having done this for five years,we know the people that have
stuck around with us and who are.
You know we get new shoppersall the time, right, but we know
what they're looking for, basedoff of our sales trends and
things like that.
So I'm not gonna promote anitem that won't help them.
(13:15):
So we try to be very pickyabout what we do.
And then, as far as in general,about, like um, it just being,
you know, specific to SassySaves.
While our company is Sassy Saves, I feel like we are known by
many names and it's also becauseof how many groups we have and
all the different platformswe're on.
We're just savers.
(13:37):
You know we want to helpeverybody save that buck, get it
at the best deal, and so I mean, it's really just, we pick the
ones that we work with.
And then the ones we work with,they know what they're getting,
and so we feel confident in theones that we choose for that
reason but you really it's also,honestly you got to know your
value.
(13:57):
If you don't have your numberin your mind, then it's not
worth your time, and we knowwhat our time is worth, and so
we choose where we put ourenergy, and that's helped us
with a lot of our success.
Camille (14:11):
Yeah, yeah, that's really smart, I think.
I mean where you came in atsuch a poignant time of COVID,
which is incredible because fora lot of us, that was a time
where a lot of it's sointeresting.
So I've been interviewingpeople for four and a half years
and so many people took majorpivots during that time, during
(14:31):
COVID, and this was a greatbusiness to start during that
time.
If someone were to start aFacebook group now of any kind,
not just a money savings onewould you have tips for starting
those groups.
Like what?
What would you suggest andwould you say make it private,
make it public.
What is the best way to grow onon Facebook right now?
Sandy (14:54):
Don't go private, don't do it yeah.
Don't go back.
I'll shoot you in your foot,and especially if you do any
kind of affiliate.
You cannot have private and bean affiliate.
Those of us that were kind ofduring a weird period where
Facebook was working through allof their admin assist, they
(15:15):
allowed those of us that we kindof almost got shoved into going
private in a lot of our groups,and it's because the admin
assistant exists and so it'sunderstand.
Honestly, do your research onfacebook.
Understand what you're doing,how groups operate, and then
take a course on facebookmarketing.
(15:36):
That would be my biggestsuggestion.
Keep your group public, learnhow facebook works.
Camille (15:44):
Do you have a course that you would suggest that
people take?
Was there one you took?
Oh, no, we just did it hard, wetake it out of the house, so
you don't have one that you'dsay, oh, this is a good one.
Sandy (15:54):
No, but there are a lot out there.
So I know I wish I knew one andyou know, maybe it's something
we should be doing.
I was just thinking thatanother.
Camille (16:06):
You don't need another thing to do.
Sandy (16:08):
We have so many, so many things that like all the
directions we could be taking itRight.
But yeah, I think that thereare a lot of courses out there
and I mean I think there's evena lot on like TikTok and stuff.
But I do think that justunderstanding how, like,
facebook ads work or how youknow groups operate or pages
operate, and then you guys justgot to find your niche, you got
(16:31):
to find what you are and whatyou want and then be consistent.
If you are not consistent, ifyou don't treat it like a job,
it won't be a job, it won't be amoneymaker.
Camille (16:47):
What does that look like in terms like that's
fantastic advice, and I wouldadd to that make sure, if you do
buy a Facebook course, to buyone that is current, because,
right, anything with socialmedia is ever changing.
Um, but I would love to knowwhat that looks like for you
with the consistency, because wehad a chat that where you have
a team of people where youliterally have someone assigned
(17:08):
to an hour, day and night, likewe're talking shifts through the
night.
How did you manage that, goingfrom a small team and then
hiring employees to finding theright people in the time zones,
and what did that look like?
Sandy (17:24):
We are lucky.
My sister had a friend in thephilippines that was awesome, so
she kind of covered some ofthose red eye hours that suck
let's.
Yeah, yeah, um.
But we then we have worked themourselves.
Everything that we've done, wedid it ourselves and we used to
work, um, each of usindividually worked, I don't
(17:45):
know k, we would just say likefive or six hours a day minimum.
Kathy (17:49):
It was a lot.
I mean, when I started ClearBack, I didn't stop working, you
know.
I mean, I know that's notrealistic, but yeah, it was a
lot.
And so I feel like over timewe've just said, ok, like we
need help here, we need helphere, and just slowly, you know,
(18:12):
would get an hour here covered,an hour here covered.
But we, you know it used to bewhere we were covering so much
of it, but then, but then it wasmostly fill it, see, any, fill
a need.
And, um, wait, fill a need, cne, whatever.
He said it.
Right, he said it got okay, itdidn't sound right, let's take a
(18:32):
note anyway.
Um, yeah and so, um, so, yeah,that's that's kind of how we got
to this point of of.
You know, we're at a point wherewe're working less doing
different things, because thethings we used to do we realized
that somebody else could do itand that we could pay somebody,
(18:53):
that it was worth their time.
Like, my best friend from highschool works for us and it's
great for her.
She lives in Idaho and we havea lot of family members that
work for us Idaho, and we have alot of family members that work
for us.
We have uncles and aunts andnieces and nephews and cousins
and in-laws.
You know, sandy's in-laws workfor us and it's just a great, a
(19:18):
great way to help them and helpus too, and it's just a lot of
trial and error and help us too,and it's just a lot of trial
and error.
Um, but yeah, it's, it's beenjust a lot of um figuring things
out.
Sandy (19:35):
I think as far as skill goes, you have to master the
skill yourself before you canteach it right.
We had to master the skill.
And then it was still a lot offine-tuning even when we brought
on help and we had them,because while we could do our
work and we could bring in thismuch if we brought in somebody
else who wasn't bringing in thator more than we were losing
(19:55):
money.
So it was really understandingnot just our value, like our
time was worth this much.
We needed to make sure that wecould have somebody come on.
They maybe didn't bring in asmuch, but we could top it even
more with something else we weredoing right.
So it's kind of understandingjust how a business structure
works.
So when we were hiring outthese hours which we do, like
(20:18):
you said, we actually post fromabout 3 am in the morning until
10, 11 o'clock at night everyday, because we know that we
have customer bases all the wayfrom Hawaii to New York.
We even have some in othercountries.
So when we're looking at tryingto make sure that we're posting
what's currently happening andwe're keeping up with, you know,
(20:40):
all the deals and everythingthat's coming in.
We had to cross all the timezones and so, um, that wasn't.
It was just getting to a pointwhere we were just we were
getting unburned out, like youtalked about, and and so we had
to evaluate and we slowly pulledourselves back and put
ourselves on other things.
Like I am the CFO, I do all thepayroll, the scheduling, the
(21:03):
onboarding.
I manage a lot of the employeesthat's my primary focus a lot
of times and then we have thoseof us that are online content
and just different things.
So we are more now managing andwe have the workers that are in
there, but we've taught them,we've trained them, them and
we've got them to berepresentatives of us, because
(21:27):
they are now reaching what wewere doing and then we're
bringing in additional.
So it's this business structuremindset.
I don't know if that's helpfulat all.
Camille (21:34):
No, that's amazing, yeah, no, I think that's really
cool, and I think another thingthat's important to talk about
is where, kathy, you're a mom ofseven and where, sandy, you
have four kids, and then yoursister, how many kids does she
have?
Four, four, yeah, and then soyou have lots of kids.
(21:55):
How did you create boundariesaround, like because you're
working from your phone a lot ofthe time, I would imagine?
How do you create that boundaryof oh, I need to put the phone
down, this isn't a fire thatneeds to go right now, or maybe
it does feel like that.
Sometimes we were like, no,this is a killer deal, like,
this is a huge margin.
(22:15):
So that would be hard to likenavigate.
That, because it is timely, butyour kids too, I mean, of
course.
So how?
Kathy (22:28):
do you navigate those boundaries for yourself, your
family and your kids?
I think it's definitely been achallenge.
I'm I've been a single momsupporting my family financially
for the last five years andinitially, yeah, I did, you know
, just kind of have to decide.
I know I'm building something.
(22:50):
I know this isn't going to beforever.
I'm going to do the best that Ican.
But I know I have to put a lotof hours into this and I know
that.
You know my kids suffered andbut I was still there with them.
You know I mean I've I've playedgames with my daughter while
(23:10):
picking up my phone, posting adeal, moving the game piece, and
you know, sitting in thecarpool lane I'm on my phone
working, but also I've, you knowwe try, we've looked into those
things and a lot of times we'vejust gotten up really early and
(23:32):
taken those shifts, like we'vetaken the four o'clock shift
before, and so you know if wecan get those hours out of the
way while our kids are asleep orat nighttime.
You know it's just we've justtried to find the balance and
but we always talk about keepingthat in check too.
You know, if there's a pointwhere we're like we're just
(23:52):
working too much, this, thisisn't okay.
Then you know, we, we, we fixit and it's just a matter of
keeping that in check, like wehave to be, and we cover for
each other too If there'sbirthday parties or you know, we
have our scheduled hours.
But then you know, I just tookoff to Disneyland with my older
(24:15):
kids two weeks ago and my sisterstepped in and and they covered
for me.
So, yeah, we did Street andpromo, but I still, I mean, I
still woke up, I still did a 7o'clock shift there, and so you
know, I was able to do an hourbefore.
(24:36):
And then, as I'm standing inlines, you know I'm still
helping and working, but thenbalancing.
But it's, it's definitely beena challenge because, yeah, like
you say it, it is hard becauseyou don't want your kids to like
back and say mom was justalways on her phone you know,
(24:56):
and so we all just really try toto keep that in mind, that we
don't want our kids to say thatso communicate a lot with each
other.
Sandy (25:08):
Um, like almost like mental health check-ins, like,
hey, how are we doing?
Like what's going on?
Um, our schedule isn't set,it's, it's weekly.
We are always adapting andalways changing and um, it's
really just to keep making surethat we can also operate as
wives and mothers Well, that'swhy I'm a small mother but we're
(25:31):
making sure that we're stillable to meet our needs, like
emotionally as well asphysically.
It's our priorities.
Like I tell them I need my hourto work out, I have to have
this hour.
That's super important to meand my anxiety and things like
that I deal with.
And so we try to support eachother where we can.
(25:52):
But then there are also timeswhere we just know, and our
families know, like work kind ofcomes first, like anybody with
their job right, you have totake a work trip.
Work comes first.
You have work hours, work jobright, you have to take a work
trip.
Work comes first, you have workhours.
Work comes first.
Well, for us come september,october, november, december.
Those are especially when we'retalking like cyber monday, black
(26:13):
friday, you know, the christmassale.
Our families understand thatthat is a huge part of our
business and give us a lot ofgrace, but they also keep us in
check, like kathy was talkingabout.
They'll call us out like hey, Isaw you on a phone call for
three hours yesterday.
Maybe you should get off yourphone.
We recognize and we understandand then we communicate that we
(26:39):
talk weekly or every few daysjust to keep checking in and
make sure that we're all doingwell and that we're all
maintaining, because if we'renot, then everything suffers and
so we we bolster each other outbut we also help each other
balance, because they get thebalance and we have like I talk
with my husband and he knowsthat I get the evenings to him.
(27:02):
My sisters know that, that I setthat boundary and so they cover
the like.
Kathy even said she's like Iknew you couldn't talk.
Last night.
I called Sherry, I'm like great.
So we set those boundaries andwe work within them.
Camille (27:15):
Yeah, that's really impressive and I think what's
important too that you put, thatyou made note of, is that that
communication with your familyand your kids, that they know
that I'm not just scrolling forfun, like this is work and this
is how we have food and a homeand this is how things work.
So one thing that I alwaysbring front of mind is that kids
(27:36):
have always seen their parentsworking hard, and especially
their mothers inside and outsideof the home, and these devices
in our hands now can bemisleading sometimes where it
may seem like we're just, youknow, shooting the breeze, but
especially with the job you'redoing, you are working a lot and
(27:57):
they and I think that theyunderstand that with how much
you guys are talking about itand supporting each other and
checking in.
Do you have a formal check-inonce a week as a family, or is
it just you're always talking,so that's unnecessary all of our
kids are in school.
Sandy (28:14):
So, um, we used to do like formal check-ins every
monday and then, uh, you know,and then just intermittent
whenever you know we needed totalk one-on-one with each other.
We just reach out.
Um, I think that that's likewe've done away with less just
formal ones and more as needed,when we need to all get together
, like Like, maybe it's, maybeit's sometime within a week, but
(28:37):
we are probably talking atleast a week.
But no, we will just all of asudden just get on like hey,
let's check in who's doing whattoday and making sure that we're
getting all of our like ourpriorities checked off, so that
we're making sure that nothing'sgetting missed.
Camille (28:55):
Hey, my friends, just popping in here really quick to
say if you are drowning in ato-do list but never actually
getting anything done, I hearyou.
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(29:16):
time is going and what youshould be delegating.
My coaching involves a lot oftime spent with business owners
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could either delegate or createa system around, but first
needing to understand how theirtime is being used.
So imagine having more time foryour family, your business and
(29:36):
yourself, without the constantoverwhelm.
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Camillewalkerco is the website,but go ahead and grab that link
below and I would love to helpyou take back your time right
now.
Take back your time right now.
(30:01):
That's awesome In terms ofaffiliate sales for people.
I mean, it's a big.
I see people sharing a lot.
You know where they'll say Iwent from making nothing to now
I'm a multimillionaire doingaffiliate sales.
You know, you see those all thetime I do on reels and things
like that.
If you were to give someoneadvice who's interested in doing
more affiliate type of work,what would be advice that you'd
(30:22):
give to them right now?
Kathy (30:25):
I think, I think the number one thing is consistency,
and I think that applies toalmost every single business.
I mean, there hasn't for fiveyears, there hasn't been one day
that we went without a dealbeing posted.
You know at least one deal, but, um, consistency for sure is
the number one thing.
Um, as far as affiliatemarketing, just, you know, find
(30:50):
out what interests you.
We've always been super savvy.
Our mom was like coupon savvyand and so it just really fit
for us, just finding a good deal.
So, because with affiliatemarketing you can market, the
sky's the limit.
Um, and so you know, find, findsomething that resonates with
(31:11):
you and so that you have apassion behind it, and and then
you can share that passion.
Um, yeah, consistency,education, and yeah, just
finding something that that you,that you're passionate about.
Sandy (31:32):
I think there's also a lot of scam artists out there
that are trying to trick people,and it is hard because, you
know, I think it's part of ouraffiliate role that you're
actually not supposed to talkabout what you make or like what
your promotion sells, thingslike that you can get in trouble
(31:54):
for it.
And so, you know, I just peoplejust don't understand the hours
that go behind the paycheck andthere's a real sense of just
falsehood behind a lot of, a lotof the misleading.
And, yeah, I just think you'vegot to be wary about who you,
who you can and can't trust,which I know now.
(32:15):
I'm like we should do a coursebecause we are trustworthy and
help educate people.
It's not to say it can't bedone, but I do think that while,
yes, it's taken us five yearsto have a million dollar company
, we weren't that for many yearsand I do think that there is a
(32:37):
momentum point where you startto build momentum and then
things start to progress a lotquicker.
But we went through the trenches.
I mean, we had a month where wewere like wow, we each made
$300 and we felt like winners.
We're like sweet.
And then the month when wefinally each hit a thousand
dollars.
That was incredible too and wejust celebrated each milestone
(33:00):
and we just kept at it.
And again, that consistency,that persistence and then,
honestly, just knowing what youwant out of it and what you're
willing to do for it.
There is a level of investment,whether it be your time, your
money.
You just got treated like anyother job.
What do you want from it?
So we figured out what wewanted and we worked hard for it
(33:21):
.
Camille (33:22):
I love that.
I do have a question about.
You mentioned Facebook adsbriefly.
Is that something that, as yougrew, you have used Facebook ads
to promote your, your affiliatesales?
Sandy (33:41):
promote your, your affiliate sales.
Um, we promoted like, wepromoted items, we promoted
groups, we promoted pages.
We tried, we dabbled in all thedifferent ways, but I can I can
100 say that across there areso many ways out there to do it.
But, um, meta advertising, tTikTok advertising, google ads,
whatnot?
There is a reason why they are.
There are a lot of people thatare using them and it's for a
(34:04):
good reason.
But there's a learning curveand there's a lot of information
out there.
So I myself am still constantlylearning about the best way to
learn and use meta ads, the bestway to learn to just use our
money in the best way to learnand use meta ads, the best way
to learn, to you know, to justuse our money in the best way
for us.
So is it important 100%, doyour research, learn about it
(34:28):
and apply it.
But again, with ads comes thelevel of investment.
You have to be willing to takethat risk, like my brother
always tells us.
You have to be willing to takethat risk, like my brother
always tells us.
You have to risk it for thebiscuit, yeah, and so we we
sometimes are a little bit morereserved in our risking and we
wait for like the right time ofseason.
We'll risk more during theChristmas time and everything
(34:49):
but, um.
Yes, advertising is 100 key toany success on um in an internet
world, right?
How often are you gonna get?
It's so hard to just naturallybecome viral, right?
Kathy (35:05):
the thing that I always say, the thing that I've always
said, is, at the end of the day,facebook is a business.
We look at it is just, oh, afun place for everybody to meet.
Yeah, no, it's not.
It's not, it's a business.
Instagram is a business, tiktokis a business, and so if you're
not paying the business, youknow.
Then, yeah, they say it's afree platform.
(35:25):
It is not a free platform, soyou got to give them the money
to be seen.
Camille (35:32):
That's so true, that is so true.
Sandy (35:35):
But last caveat is that and I know that's because I've
put ads so much is it's not justnecessarily throwing more ads
at them or more money at them.
You need to know what you'redoing.
You need to know what is goodand what is bad.
And so, like I said, I don'tthink I could teach a course on
it, that's for sure.
Don't think I could teach acourse on it, that's for sure.
(35:59):
But I do think that there aresome great courses out there
that you can take to learn moreabout using those ads and
knowing what you're looking forin your analytics and you know
on your ROIs and all that.
Camille (36:07):
So, yeah, Well, this is all such helpful advice.
I feel like this is one ofthose fields that there's always
more to learn.
I feel like this is one ofthose fields that there's always
more to learn and especiallywhere you have made it such an
awesome team and infrastructure,I would say, for some of my
friends that have burnt out,that was the piece that was
missing.
(36:27):
You know that they didn't havepeople that they could lean on
and check in on, especially withthe mental health, and hey, are
you getting that time you need?
And what about that trip youhave coming up?
And then the family really wassacrificing a lot of that
special time because they didn'thave that infrastructure that
you do, which is awesome.
I'm just so happy for you allthat you can work together as a
(36:48):
family and as a team.
That is so impressive.
It really is.
So, with wrapping up, I'm going.
You guys, this is dangerous.
I I was looking at yourinstagram stories a couple days
ago and you're sharing, like youknow, easter basket fillers and
all of these really fun things.
(37:08):
I wanted to buy everything Isaw, basically.
So follow them only if you'reready.
Kathy (37:13):
No, I'm just kidding, it's good, because you'll save
money, but you'll want to spendmoney.
Camille (37:17):
One thing I noticed that you did on stories.
Is that you did a strikethroughof the brand name.
Is that because of that'sAmazon's rule, or is it because
you couldn't use their photounless you like modified it?
Or what was the reasoning forthat?
Sandy (37:33):
Copyright.
Camille (37:34):
Okay.
Sandy (37:35):
So if somebody else's photo and if it's on amazon,
amazon's generally fine with it.
That's not the issue, it's um.
It's.
If somebody else actuallysteals the image and then they
try to sell it secondhand likethey bought it.
And now they're trying to sellit, resell it and they use the
the original owner's image, doesthat make?
Camille (37:55):
sense.
Yes, because I've done bloggingfor years and that's a thing.
Sandy (37:59):
Yeah, so we just try to be very careful with our imaging
Just most of the time.
You know when you're, whenyou're, when we're putting
something up, we can feel prettyconfident that this is
obviously an original seller andwe're promoting this, exactly
who we're promoting it for.
Like when we did with, when weworked with Under Armour, we
could use their images.
When we work with Amazon, incertain aspects they give us
(38:20):
images that we can use, but whenyou're going to put a picture
of something up, we just try toedit it ourselves a little bit
and make it our own.
You see that happening a lotwith a lot of social media
influencers.
They just they'll tweak theimage, they'll use Canva or
whatever to make it their owninfluencers.
Kathy (38:37):
They just they'll tweak the image.
They'll use.
Sandy (38:38):
Canva or whatever, to make it their own.
Um, that may not even guaranteeyou that you're safe, but one
safe bet is always just crossout the brand.
It's not because we're tryingto be sneaky, it's just no, I
know.
Camille (38:47):
And I know enough about it that I'm like oh, that's so
that there isn't an issue withlegal copyright issues and I
know that because from the earlyyears of blogging in 2011, when
I started, I had a partner whowould use images she found
online because it was the wildwest, like no one cared.
And then, literally a decadelater, I got sued for image
(39:08):
usage because it was someone'simage.
And there are bots now that cango and scrape websites for
images that were used withoutpermission.
So I know about that.
So I'm like, oh, that'sinteresting that even on stories
you would strike out the brandname, which is, which was a good
little tip I thought to share.
Sandy (39:28):
Yeah, that is very handy .
Kathy (39:30):
Yeah, we just right, we just like to cover all our bases
because, like we've said, we'vebeen through the school of hard
knocks and you know we've beenflagged for so many things.
And so it gets to a point whereyou're like, hey, we have to
reassess and we have to, youknow, assess why we got flagged,
(39:50):
and sometimes you don't evenknow.
So you take all the parameters,you take out all the prices
because you know maybe it's thedollar sign or, and so we've
just tried lots of differentthings, but mostly we're just
trying to cover our bases to notget flagged, not to get shut
down, not get our groups takenaway, not get copyright issues,
(40:12):
because then it just makes a lotof problems.
Camille (40:15):
So, yeah, and gray hair , and gray hair, because then it
just makes a lot of problems.
So, yeah, yeah, that's awesome.
Okay, well, before we wrap up,I would love to hear, if someone
, what is a lesson that you'velearned, maybe from doing it the
wrong way.
It sounds like we might've justtapped into that a little bit,
but do you have another likestory or advice that you would
(40:36):
give of like, oh, we learned thehard way, that way?
Sandy (40:41):
Where do we?
Which one do we pick?
We have so many things that wehonestly okay and here's my my
two cents on this is that you'regoing to do it the hard way.
Okay, I know they say work hard, work smarter, not harder.
And we say we work harder, notsmarter until we learn.
(41:02):
We just constantly do somethingand we do it a long time.
In fact, this is probably myfunniest one is that my mom was
given like great deals every day.
Somebody was sending her greatdeals and she's like, wow, this
is awesome and and it was, itwas a, an amazon seller and they
(41:24):
were just like great, thiswoman's willing to promote these
deals and it.
You know, we weren't reallyselling them, but my mom was
promoting them and I don't know,it was a whole thing.
We learned afterwards thatthere are other people out there
that were actually getting paidfrom Amazon sellers for a long
time to promote these deals andmy mom was just doing it for
(41:45):
free.
And we laugh about afterwards.
We're like that's how we work.
Sometimes we work for freebefore we learn.
Hey, maybe we should charge abuck and it's okay to have those
moments.
You can't let them knock youdown.
You just got to learn from it.
And then, because I feel likethere's so many things that we
(42:07):
have done, like going privateright, we were private in all of
our groups and all of a sudden,you know, we were talking with
our other siblings and they'relike why don't you have a public
group?
Well, we finally got a publicgroup and we worked with public
groups.
We had two deals go viral andwe're like why didn't we do this
(42:28):
sooner?
You know, it's those kinds ofmoments where like hey, well,
now we know we'll just keeptrying and see if we can do it
again.
Camille (42:35):
So yeah that's good advice, that is good advice.
And then figuring out how muchto charge, and all of that it's.
That's a big, that's a bighonestly, that's the hardest
thing.
Sandy (42:45):
Yeah, for everybody to figure out their numbers, their
value, that, I would say, in andof itself, is one of the
hardest things to figure out.
Um, I think, oh, yeah, go ahead.
Kathy (42:57):
Yeah, I don't know um, I was just gonna add, touching on
the family side of it, um, thatI mean we don't want to make it
look like it's been all sunshineand rainbows, because it hasn't
.
And, like I said, you know, webroke off and we we worked with
who we could work with, and Ithink you have to go into it
(43:19):
with that open mind of there's alot of different personalities
here.
At one point, all seven of ussiblings were doing this job.
We weren't doing it alltogether, we were doing it, you
know, in different groups.
And you have to, at the end ofthe day, decide is my
relationship with my sibling ormy family member more important
(43:42):
to me than money?
And what does that look like?
And then you have to figure outwhat that looks like, and it's
really hard to take the emotionout of it, because being
siblings it's all about emotion,you know.
And so, um, I mean, that'sliterally been five years in the
making and we still strugglethere.
(44:05):
Um, because we have, you know,we have other family members
doing the same thing and theymight be more successful, and
and it's hard, you know, to tosee that.
But at the end of the day, youjust got to decide.
Well, I, you know I still lovethem, I want to have a
relationship with them.
I'm not going to make thispersonal and I'm not going to be
jealous or you know, I'm goingto be okay with what I'm doing.
(44:28):
And, and you know, setboundaries Actually that's the
biggest thing is has beenboundaries for us.
Setting boundaries of you know,we can go on a big family
vacation.
We don't talk business.
You know we talk business withwho we're working with, but we
don't talk about it with whowe're not working with.
Sandy (44:49):
So, yeah, it's been a journey for us, that's for sure.
Camille (44:54):
Yeah, oh for sure that there's no way you could do
something like this and not haveit be a bit messy, you know
where.
You just have to figure it outas you go.
Well this has been so awesome.
So there are two questions thatI ask all of my guests and
you'll each have a chance toshare, but I love to ask what
are you reading, watching orlistening to?
That's the first, and watchingor listening to that's the first
(45:19):
, and you can share one of eachor just one of the three.
And then the second is amotherhood moment that you would
like to share and whoever'sready.
Kathy (45:26):
Kathy, if you want to or Sandy, are you ready?
Sandy, you go.
Oh wow, okay Reading watchingor listening to right now.
Sandy (45:38):
You have some good podcasts that you're listening
to.
Yeah, I listen.
Kathy (45:42):
No, I listen to a lot of podcasts.
As far as right now I'mactually I'm reading the New
Testament.
I don't know I just, for somereason, easter's coming and I
just started reading the NewTestament.
Um, other things I read.
I read a lot of.
So on my Facebook I have, I'veI'm just following a lot of
(46:05):
inspirational quotes or likegroups, and so I actually will
scroll on my Facebook and read alot of just motivating,
uplifting, inspirational quotesand I usually screenshot on,
sometimes I share and pass themon, but I would say I read those
a lot.
Just they really helped me.
And then a mom moment Sandy,maybe go on what you're I'm
(46:32):
going to think about my mom.
Sandy reads a lot of fictionwhat you're.
Sandy (46:37):
I'm going to think about my mom.
Sandy reads a lot of fiction.
Camille (46:40):
Yeah, wait, wait, wait to call me out.
You know it's funny.
A lot of women I interviewthey'll listen to self-help
books and business books orwhatever, but they're like I
escape in my reading.
So it's fiction, like that's.
That's what I was going to say.
Yeah, yep.
Sandy (46:51):
So I'm.
It was funny too.
Um, in the car, my, I guessthis could be even part of my
mom moment I was waiting for myson at pickup and so on the way
to pickup I was listening to abook and it was on my screen in
my car and then while I wassitting there I had my Kindle
out so I was reading a book andhe gets in.
(47:12):
He's like wait, were youreading a book and then
listening to a book?
And I was like wait, were youreading a book and then
listening to a book?
And I was like well, that was.
And he just looked at me like,and so he didn't really respond.
And then my other son got inthe car.
He's like Zach, guess what momwas doing?
She was listening to a book andthen reading a book.
Like that was unfathomable.
But yes, those are my escapemoments.
(47:33):
I live in my car a lot becauseI have four kids.
Those are my escape moments.
I live in my car a lot becauseI have four kids.
I'm constantly running, youknow, little munchkins around.
But, um, currently I am notvery good at titles, but I do
read a lot of like romanticy andthen I also love like British
romance.
I love them.
I mean Regency yeah.
(47:54):
Regency.
I love them so much, I mean,and they're always just so easy
and they're little fluff readsand I just love them yeah, I
love them.
Camille (48:03):
Awesome now when you were reading and listening, is
it this?
Sandy (48:06):
it's the same book, right that you're, they're
different one book I waslistening to, and then when I'm
like when my kids are about toget in the car, I'll get my
kindle up while I'm sitting andI can read a different book on
my Kindle.
Oh, and that was really good thesecret life of Addie LaRue.
It's been really.
I'm really enjoying it.
That one's really.
(48:27):
Oh, it's so fascinating.
That was a good.
Oh my gosh, I can have a wholepodcast on all the books that
I've read.
Last year I read like 115 books, so I do love to read that's
awesome, that's awesome.
Camille (48:40):
All right, kathy, did you think of your motherhood
moment?
Kathy (48:43):
Yeah, maybe.
Well, I mean, is there more toit?
Camille (48:49):
Just, it could be like no, no, no, it could be like a
heartfelt moment, a funny moment, a teaching moment, a silly, it
doesn't.
Kathy (48:57):
It's whatever you want to share, okay, I think I'm going
to go to this Disneyland tripthat I just went on because my
little kids stayed at home, mymom and dad watched them and
I've never done that before Avacation without, like, bathroom
breaks.
And you know, I just havealways taken my little kids and
I still have three at home.
(49:17):
But the four older ones plannedan adult Disney trip which I
wasn't going to go on, and mydaughter said to me Mom, I was
thinking, and this was rightbefore the trip happened, so I
hadn't even planned it oranything, like they had gone
their flights anyway.
She's like, mom, I was thinkingabout it and it's just not
going to be the same atDisneyland without you.
(49:38):
And so you know, that kind ofhit me right here and I'm like,
okay, this is an opportunity forme to spend time with my older
kids, when I I'm constantlyspending time with my younger
kids.
You know, cause I have a, Ihave a married son and one
grandson and then I have two outof the house and then my 17
year old.
(49:58):
That will be anyway.
So my mom moment, I would say,is just being able to spend
those four days at Disneylandwith them and just making it
about them.
And just, we were goofy andfunny and just, and it wasn't
about riding every ride, it wasjust making memories and so,
(50:19):
yeah, I'm glad I was able to dothat and and that I that I just
did it.
It's not like me.
I, you know, I thought aboutall the things at home and that
were going to go wrong, whichthey didn't, and my little kids
were fine.
I have.
I have a five-year-old and thenI have a 20, well, she's almost
six and 26.
So 20 years between them.
(50:41):
So wow.
Camille (50:43):
So, yeah, this was a huge deal to go and be with your
adult kids and that's a totallydifferent kind of trip.
That's it was?
Kathy (50:50):
yeah, it was, and I I didn't really know.
But now I'm like, wow, I'm soglad I did that.
So glad Me too.
That's awesome.
Sandy (50:58):
I did have an.
I feel like this would be agood thing to share, at least if
you're on this platform.
My mom moment that I mean, if Icould, you know, kind of
piggyback off of that.
But here's the thing mydaughter just recently competed
in a optimism competition whereyou had to write um, you had to
write a story, a short storybased off of your life, and it
(51:21):
was.
And then you had to like, readit and at the very end they
announced no particular order,those that were runner-up, and
then the top three.
And my daughter was the firstname called as runner-up and I
knew in her mind it just meantthat she was the worst, which
was absolutely not true.
She could have been fourthplace, she didn't know.
But she got in the carafterwards and she just broke
(51:44):
down Like I am a failure, mom,I'm a failure.
And I said why do you sayyou're a failure?
And she was telling me howshe's like how can you ever
really feel like you've made itin life if you don't have one
thing that you are incredible at, that you have just mastered,
and that you're the best?
And she rattled off all thesekids in her school that she
knows like the fastest runner,the best dancer, the most
(52:07):
popular and like all thesedifferent, like things that she
had determined are what reallyhelp you make it as a person,
and so it was really hard tohear that as a mom, because I
view her as just nothing morethan incredible.
She works so hard at so manythings and I know I'm so proud
of her.
So we got to where we weregoing.
As you know, I parked the carand this is what I told her.
(52:28):
And I said Courtney, I said, amI a failure?
And she's like no.
And I said, let me tell yousomething.
I barely graduated.
I wasn't a good student.
I am a cosmetologist, but I'mnot the top of my field by a
long shot.
I got my associate's degree andthat was a real struggle for me
.
I barely struggled to getthrough that.
(52:48):
I have yet to have a careerthat I wanted in my life.
Granted, I've done this otherthing and it's gone moderately
successful.
But I'm even the top in thatfilm I can like.
And I just rattled off all theways that you could probably
view me and think I'm a failure.
I was like corny, but you knowwhat I am.
I am a wife, I am a mother, Iam a friend, I am a boss, I'm a
(53:11):
peer, I am like all these thingsand while I'm still struggling
to be the best in all those ways, I'm learning and I'm growing
and I'm working hard and at theend of the day, I feel good
about that.
And that's what you have to do.
You have to choose what youlove and work hard at the things
you love, and if they don'tbring you joy, then those are
the things you let go and it wassuch a great emotional moment
(53:35):
for both of us for her to seeshe doesn't see me as a failure
and I don't see her as a failure, and it was a real breakthrough
for honestly for us.
So it was a really great mommoment recently that we had and
I'm not gonna let her watch thispodcast because, then she'll
know she'll totally kill me fortalking about it, but I think
it's just something that,honestly, a lot of us will do to
(53:57):
ourselves.
We, as women, will beatourselves up, so we are black
and blue.
But at the end of the day wehave to remember look at what
we've accomplished.
How often do we stop and lookback and say, wow, how did I get
here?
Look what I overcame.
And so that's what I wasteaching her.
I'm like look at what you'veovercome and how much you've
already grown.
You have so much more yet tocome.
Camille (54:19):
Oh, I love both of those.
You're both such amazing moms.
This has been so, so wonderful,such a wonderful interview.
Thank you for sharing yourhearts, thank you for sharing
your story and your journey andthat you're still in the middle
of it and figuring things out,and I would love for our
audience to know where they canfind you online and find your
(54:39):
great deals and how to connectwith you.
Sandy (54:43):
On Instagram we're at Sassy Saves and on Facebook.
I can send you to a milliongroups, but I will tell you you
probably this is the silliestone, but you can find us.
We're Good Golly.
Is it Good Golly, black Friday?
Or is it good going?
I can't remember.
It's good golly.
We change the name sometimes,we tweak them.
(55:05):
Anyways, we're good golly, andthen there's 108,000 members in
that one.
So you'll know or.
Kathy (55:12):
Yeah, or there's freaking , freaking, insane deals yeah,
okay, cool.
Well, yeah, we'll put those inthe show notes.
Camille (55:20):
I'm sure there's someone listening.
That's like I want freaking,insane, good, golly Great deal
Like the.
Sandy (55:26):
Yes, we will help you save.
Camille (55:30):
We promise yeah, to a dangerous degree.
Okay, perfect.
Well, thank you so much forbeing on the show.
I appreciate it so much andthank you to everyone who's
listening and sharing the show.
Anytime you leave a ratingreview, you share.
It helps this little corner ofmothers building amazing
businesses grow.
So thank you so much for yoursupport and thank you for being
(55:51):
here.
Hey, ceos, thank you so muchfor spending your time with me.
If you found this episodeinspiring or helpful, please let
me know in a comment.
In a five-star review, youcould have the chance of being a
featured review on an upcomingepisode.
Continue the conversation onInstagram at callmeCEOPodcast
and remember you are the boss.
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