August 19, 2025 • 31 mins
What if your business plan was based on your cycle, not just your schedule? In this episode of Call Me CEO, we’re talking to Reema Kithani, founder of The Hira Collective — a holistic practitioner app directory built with the female body and energy in mind. Reema shares how she launched this Canada-based company by rejecting hustle culture and honoring natural rhythms instead. We talk launching a tech platform with intention, syncing work with your menstrual phases, and why rest is not a reward — it’s a strategy.
What You’ll Learn:
- How to use your cycle as a business strategy
- The behind-the-scenes of launching a holistic tech platform
- Why burnout isn’t the price of success
- The difference between masculine and feminine business models
- How The Hira Collective is connecting clients to holistic practitioners across Canada
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Reema (00:00):
I felt that working and inspiring with children would
support in how do we actuallychange a trajectory and how we
build community, how we buildand co-create learners and
community members who want tomake the world better.
Camille (00:25):
So you want to make an impact.
You're thinking about startinga business, sharing your voice.
How do women do it that handlemotherhood, family and still
chase after those dreams?
We'll listen each week as wedive into the stories of women
who know this is Call Me CEO.
Welcome back everyone to CallMe CEO.
(00:46):
This is your host, camilleWalker, and here we support
women building businesses,sharing passion and looking at
alternative ways of doingeverything.
What is the way that you wantto live your life in the most
practical and connected part ofwho you are and what I love so
much about.
Our guest today is Reema.
(01:06):
Kothani is the founder andvisionary of Hira, the
collective where it bringstogether holistic practitioners
online that can help you to findresources no matter where you
are, which really breaks down alot of boundaries for income and
where you live and everythingelse, and it's such an amazing
(01:27):
resource.
So today we're going to betalking specifically about how
to incorporate rest and rhythminto increasing your revenue.
What does that look like?
And Rima is going to be sharingwith us her steps and tools of
how she was able to do that forherself and also building this
amazing business.
So thank you so much, rima, forbeing on the show today.
Reema (01:46):
Thank you.
Thank you so much for having me.
I've loved our conversationsthis far and just sharing about
our own journeys and how youknow we may have started
similarly and how we've kind ofwe've built that into how we
create purposeful businesses.
Camille (02:01):
Yes, absolutely.
I feel like everyone has ajourney that comes into this
story of how we are where we arenow, and that every season
comes with a new twist and turn,which is why I love this show
so much, because I selfishly getto learn from so many
incredible people like yourself.
So please share with us alittle bit more about you.
Where do you live?
(02:21):
How did you come into thisspace?
What inspired you to create theHero Collective?
Reema (02:26):
Thank you.
So I'm Rima Rima Rachel is thename I go by.
I am from Canada, I'm from justoutside of Toronto, I'm born
and raised here, but my familyactually immigrated from India
in the late or the mid 1970s andso, you know, being in addition
(02:50):
to that, we're from a displacedcommunity that was actually in
Pakistan and then had to moveout of Pakistan during the
separation.
So, you know, home, or roots,has always been something that
I've always, like, struggledwith and like what is home,
especially, we know, when wehave people say to you, go back
to your land, well, where is?
Is that?
Because I was born and raisedhere, and so I think that that
journey began really early inunderstanding what is home, and
(03:15):
that evolved into thinking aboutwhat does it mean to feel like
you belong and what is community?
Community, um, and so for me,part of that journey has been
really about exploring what are,how?
How does that relate to ourwell-being, right sense of
belonging?
Connection and community arehuman needs, um, and you know,
(03:37):
my younger, my younger self,would often, you know, question
things around like why do welight incense?
Why does yoga look and feeldifferent outside my home, in
the practices, and it does withmy parents and my and my
grandparents, and so I startedto realize that a lot of
practices from my own culturewere being extracted.
(04:00):
At a very young age, I alsotoggled with or believed this
like had this belief or faith incertain medicines because the
doctor said so, versus likenatural ways of healing.
My grandfather, mygrandmother's brother who I
consider a grandfather never somuch as took a Tylenol Not that
(04:20):
I'm against medical medicine orWestern medicine or anything
like that but how do they, howcan they both actually co
coexist and how can we actuallyuse both of them?
And that's something those aresome questions that I have.
You know, community, belonginghome, wellness they're all
things that kind of like led meto becoming an educator that
(04:48):
working and inspiring withchildren would support.
And how do we actually change atrajectory?
And how we build community, howwe build and co-create learners
and community members who wantto make the world better.
My journey in education hasbeen 17 years.
It's pretty incredible.
And about nine and a half yearsago, a week before my
grandmother passed, the idea tobuild what I built, the Hero
(05:10):
Collective, was planted in myheart.
A week later she passed awayand bringing it to life was
really, really challenging forme because I I related it to my
grandmother and it made me sadto build something.
Fast forward, about three-ishyears ago I started building it.
(05:30):
I spoke to her brother, who wasalive at the time he's since
passed and I told him about whatI was thinking and he said well
, you must create it.
And I felt like that was like adivine assignment, that I must
do this.
So I didn't have a name at thetime, and when I thought about
who and why and what influencedthe creation of the Hira
Collective, it was my grandmaand her brother.
Their last name is Hira, hiraNandani.
(05:53):
My grandmother before marriagewas a Hira, like her brother,
and my grandmother's first nameis Popati, which means butterfly
, and so our logo is a butterflywith a diamond.
So she, you know.
At one point I felt like she'sleft me, and now I feel like
she's with me as we're buildingthe Hero Collective together.
Camille (06:12):
Oh, that's beautiful.
I love that.
It brings so much of yourhistory and connection, of who
you are and the blessing andgift that it is to have access
to Eastern and Western medicineand understanding of all of the
roots that you have, because itexpands so far and that's
reflected in the name and in thesymbology of that.
(06:33):
I love that.
Reema (06:34):
Thanks, yeah, so the Hero Collective was born out of.
You know my own experience oflike wanting to reclaim.
You know ways of healing, butalso my experience of working
with or experiencing harm fromother practitioners.
You know we are in an industrythat's completely unregulated
(06:58):
and there's a lack ofaccountability.
Practitioners obviously workindividually, their individual
businesses, and that's not whatthe purpose is.
The purpose is for us to becollective and building
community together, and sobuilding the Hero Collective was
really intentional in that it'sa vetted process.
We had over 270 practitionersapply and only 17% were
(07:22):
successfully vetted, which is abit alarming to know that
there's that much harm that canexist in this industry.
And it's not just a bookingdirectory, it's also a community
where practitioners support oneanother, where we have retreats
and we have sacred circles andwe have listening circles and we
(07:47):
have town halls where we workand learn together.
You know, supporting oneanother and holding space for
one another, and I think that'sreally critical, because I think
that we're moving away, then,from an individualistic way of
running our business to more ofa collectivist way, running our
(08:08):
business to more of acollectivist way, and so those
are all values that I learnedfrom my grandparents, and how we
ethically build consciousbusinesses and be a participant
in our community as we'recontinuing to evolve.
Camille (08:20):
I love that.
So, in layman's terms, the HERACollective is a group of
holistic practitioners thatpeople can access online for
many different things thatthey're looking for help with.
Could you give us an example of, maybe, what the examples are
(08:41):
of the different kind ofpractitioners you have or the
ailments that people are lookingfor help with?
Reema (08:45):
Yeah, for sure.
So you can search by modality,ailment, symptom or intention,
and we have practitioners thatrange from Reiki, energy healing
, tarot, astrology.
We have some personal trainers.
All the practitioners on ourplatform offer virtual sessions,
and many of them offerin-person sessions, so you can
also search by location.
(09:07):
We do have a wealth ofresources on our platform as
well, where you can search byarticles, blogs, videos as well,
and this is just the beginning.
We are also going to becreating community spaces where
people can be asking questions,almost like a Reddit, where
people can ask questions and getresponses from practitioners
from the platform as well asanyone else who wants to chime
(09:28):
in.
So we're also creating thatcommunity, not just within the
practitioners, but also outside.
And then we have a ton ofevents.
We have virtual events, we'vegot online events, all of which
are also listed on our platform.
That's awesome.
Camille (09:40):
So in the terms of rest and rhythm and revenue, how has
that related to you andbuilding this business?
My gosh, I love this questionso much.
Reema (09:51):
I want to go back to the first question that you asked,
because I think that thatrelates so much.
Going back to my journey.
You know, developing here, Icame from a place I was planted
in my heart nine years ago and Iignored it because of all the
like, the level of grief that Iwas experiencing, and in my 17
years of education I'veexperienced a great deal of harm
over the last few years.
(10:12):
And so when my grandpa, when Itold my grandpa about all the
harm I had experienced and Ijust come back from Costa Rica
someone in Costa Rica had askedme, if you weren't doing this,
if you weren't teaching, whatwould you be doing?
And I was in this space.
I was completely clear, I wasin a completely new environment,
and that's when the idea recame back right.
(10:36):
It was almost like a whisperthat my grandma was around
reminding me of that, that Ibringing Kira back to life, and
I distinctly remembered abutterfly flying in my
grandmother's first name meansbutterfly when I spoke the words
of well, actually there's thisplatform that I want to build,
and I'd gone to Costa Rica as anescape from all the grief, all
(10:56):
the pain that I was experiencingin my workplace at the time,
and so rest, rejuvenation, wasreally really important for me,
because I needed to.
I needed to still feel like Iwas of purpose, but it didn't.
I didn't want it to come at thecost of feeling so debilitated
and abused, quite honestly.
And so, yeah, when I sharedthat with my grandpa,
(11:20):
immediately I went into thismode of, well, this needs to be
hard work and I had to reallywork on rewiring.
Well, if I don't want to feellike this in my current
workplace, then I can't build abusiness with that energy either
.
And that was a really, reallyimportant awareness that I
(11:40):
invite everyone to also kind ofthink about when they're
building a business or whenthey're, you know, looking at
their business in like, okay,well, does this feel?
Do I feel like how I want tofeel?
Like, yes, we're going to havenights or days where we're
working really like long hours,but the energy of feeling
excited and illuminated andexpansive, as opposed to feeling
(12:05):
depleted, that's what we wantto honor.
And so it took, you know, a lotof work with nervous system
regulation.
I worked, I tapped into all ofmy resources.
Having had so many badexperiences with unethical
practitioners, I'd, you know,built a community and a support
(12:28):
around me whom I knew I couldtap into and lean into, and so
my one.
You know I worked with threedifferent therapists.
Actually, I worked with EFTemotional freedom technique,
which was incredible, and Icontinue to do that with my
therapist as well as on my own.
I invite people to like look onYouTube, check out different
(12:50):
practices, to re first to checkin to see like, what are the
beliefs that are sitting intheir body and what, where is
the trauma sitting in their body?
I worked a lot of, with a lotof energy, with one of my other
therapists.
We did a lot of Akashic Recordreading, we did some NLP and
(13:13):
then I had a talk therapist.
I also then started seeingsomeone who did angel reading as
well, and him and I I wouldmeet with him every few months
and so, as I was starting todabble and build Hira, my focus
for about 80% of the initialstages was me, was my energy,
(13:35):
was like really becoming youknow who I wanted to be, so that
I was building something.
I wasn't just building, sorry,I wasn't just building.
So that I was buildingsomething.
I wasn't just building, sorry,I wasn't just building something
, I was building me, and that'sso important.
When we're building businesses,we also need to remember that
the outcome is also who you'rebecoming, and I think that's
(13:56):
that's so juicy right.
It's not a means to an end oflike okay, well, I'll build this
and then I'll have revenue.
It's also I'll build this andI'll feel safer in my body, I'll
feel happier with my purposeand I'll be able to sustain
myself, because we're alldeserving of wealth, abundance
(14:17):
and money.
There's no question about that.
But how do we get that whilealso honoring our spirit in this
life, that we have Some othertools.
One major tool that I've alsoimplemented in how Hira operates
is honoring my cycle.
You know, camille, as a woman,we operate in a world where
(14:43):
we're fighting with thepatriarchal cycle and our own
body cycle doesn't sync up tothe 24-hour clock right, like in
the 30-day months, and theright it's.
Our cycle operates in fourdifferent areas, and one of
which is our bleed and what youknow, what our body needs and
(15:04):
how it needs to be tended tonutritionally, through exercise,
even through output, and whatwe can create during that time
looks different in each one ofthose four parts of our cycle,
of our 28-day cycle and so itstarts small for me.
It started with tracking myenergy.
Where was my energy?
What was I drawn to doingduring each part of my cycle?
(15:28):
I did obviously some researchabout what are some like
exercises and food I should eat.
I started seed cycling.
Highly recommend people lookinginto seed cycling.
Camille (15:36):
What is seed cycling.
I haven't heard of that.
Reema (15:39):
Oh okay.
So seed cycling is likedifferent seeds you have during
different parts of your cycle.
It's just a blend.
There's really just two blends.
You can purchase them online.
I just purchase the actualseeds and blend them and then
keep them in a container, and soI've got two blends one's for
during my bleed and just aftermy bleed I can't remember the
(16:00):
terms right now and then theother one is the other two parts
of my cycle, and so I justcheck my, the app that I use.
I use Moody Moody.
If you want to sponsor me, feelfree to check, reach me out.
Reach out, no, but I love Moody, I absolutely love it.
And so I use Moody to see whereI am in my cycle and
accordingly, just like putwhatever seeds I need into my
(16:20):
smoothie in the morning or in asalad at lunch, and it's really
made an impact in like my, likejust my energy reserve and just
like keeping things like calm.
But simultaneously, I've alsobeen like not vilifying myself
during my bleed or just beforemy beat if I can't get something
done, because productivity justlooks different.
(16:43):
You know, during those timesI'm more focused on reflecting
and gathering data andconnecting, and so I know that
certain tasks are better duringdifferent parts of my cycle, and
that was really important forme to understand about my own
body and then start to live.
That and as I started to employpeople as part of the Hero
(17:04):
Collective, is actually how ourdeliverables and how our team
functions as well.
So we're all synced.
There's five of us on the team,women.
Even though we all workvirtually we're all women here.
I does honor and honor andprioritize hiring mothers
specifically, just to ensurethat you know, just to promote
(17:28):
those who often get overlooked,quite honestly, and so all the
women on our platform are womenwho are purposely marginalized
by the system in addition tobeing mothers.
So two of us are not, we'reaspiring mothers, we'll call it
and the other three are ourmothers, and so they.
(17:51):
So now our deliverables and our.
Because we're all synced.
It's really simple, becausewe're all kind of like in our
bleed or before our bleed, nowwe all know kind of where we all
sit all the time, which is kindof hilarious.
That's funny, it is so funny,and so all of our deliverables
are based on that.
Our team meetings are like,okay, well, that doesn't make
sense for you to do that then,because you're going to be
bleeding then.
So why don't we move this thisweek or that for then?
(18:13):
And then it's just sointeresting and it's you know,
we had a reflection a couplemonths ago on like okay, so now
it's been six months, no, it'dbeen eight months.
It's been eight months sincewe've been doing this now, and
every month we kind of likeadjust and see what we need.
How does this feel?
And a lot of the comments thatwere coming up with like I don't
beat myself up as much anymore,I don't like, I don't like I
(18:38):
don't dishonor my body when itcan't do something.
And the beautiful thing that'scome out of that, too, is their
partners are honoring thesewomen a lot more during
different parts of their cycle.
One of them has a son and heknows that he can like warm up a
hot bag and give it to his momor like that's when he can
provide more tender and love tohis mom.
(19:00):
And it's just, it's sobeautiful that it's not just
like it went from, like me doingthis for myself and then doing
this now with the other women onmy team, and how that is now
impacting their families, theirdaughters, their sons, and it's
really beautiful to see and feel, and I think that's been one of
the major pieces of when wetalk about rest and rejuvenation
(19:22):
.
They both need to happen inbalance, right?
Yes, we need to rejuvenate, buthow does that look like?
And it's not always rest,sometimes it's how are we up
regulating, how are we feelingenergized?
And I feel like honoring mycycle allows me to find those
times where I'm resting.
And what does rest look likeduring those times?
And when am I feeding my souland spirit to get excited, to be
(19:47):
excited to produce and getcreative and connect with others
?
Camille (19:54):
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Hmm, that's cool.
I love that, as a businessleader, that you were able to
invite that energy into let'sdiscuss this and that it doesn't
(21:02):
, because I mean, I don't knowabout you, but with the way I
was raised, it was like well,you it's just.
You pretend like it's any otherday.
People don't know, like if theydo know, that's a bad thing and
that it's something to likehide away and almost like
shameful, you know, so justchanging the language around it,
and that it's just a part ofthe way God intended our cycle
(21:25):
in our body to rest, just likenature does.
So I think that's really coolthat you've incorporated that
into your business.
Reema (21:32):
Thank you.
Yeah, it's been pretty magicaland it's also actually seeing it
, it's even moving.
I think initially I was inacceptance and I think as a team
we were more in acceptance wasI was in acceptance and I think
as a team we were more inacceptance, and I think now
we're seeing it as a celebration, like wow, our bodies get to do
this really cool thing and thatwe get to like be this like
(21:54):
evolution every 28 days, wherewe get to actually remove all
that doesn't serve us and ourbody dispels that.
And how do we then use that toconnect with the earth?
How do we use that experience?
And there's different practicesin different cultures, and one
of which is like you offer yourblood to mother earth.
(22:15):
There's different ways ofhonoring that and I think those
are the kind of conversationswe're starting to happen now on
our team.
We do have a few practitionerson the platform who do womb
healing Yoni Steams, you know.
We've got another one who, forher new her practice and sharing
her nutrition as a nutritionist, is around like nutrition
during different parts of ourcycle, and so really learning
(22:39):
from all the practitioners too,and taking it slow as we're
learning too right, not notdemeaning ourselves or beating
ourselves up like why wasn't Idoing this before?
But it's like oh, this is likenew information.
How do I now incorporate thisin an easeful way into my life?
That feels manageable, and soit's been really exciting that
(22:59):
we've moved from like acceptanceto like this is really
beautiful and I can celebrate it.
And, to be quite honest,camille, like our productivity
is skyrocketed because we're notfighting against our body and
like what feels like upstream,we're in flow with our body and
so much more magic is created asa result.
Camille (23:24):
That's really interesting and so cool to see
that result in a positive way,that you're celebrating that
together and like, wow, look athow productive and awesome this
is to embrace that feminine flowand energy and not fight
against it.
I love that so much, would yousay, with what you've learned at
this point, with building yourcollective, and that it's
(23:46):
continuing to grow.
What are some lessons thatyou've learned that you would
say to someone who's maybelooking to start something of
their own, whether it's tobecome a practitioner themselves
or maybe to embrace a new wayof doing things or starting a
new business.
What have you learned that youwould give that advice to,
either whether it was yourselfor just someone new starting now
(24:08):
?
Reema (24:10):
I think and this is like also reflecting on some of the
areas which I wish someone toldme was that full heartedly
believe in yourself.
I think we're very quicklywe're apt to look for a business
coach specifically, or someonewho's like an ex, you know, a
(24:31):
self-proclaimed expert in thebusiness world, and I think that
can actually be really, reallyharmful because it does.
It can I shouldn't say it doesit can take you off your why and
it can create questions aboutwhat you want to create and
instead, like, appease thiscoach or this person.
(24:53):
So I'll share an example.
So the Heroic Collective isvery much a vetted platform.
I had over 270 people apply.
Only 17 got accepted, and I hada business coach that strongly
believed that that was not theway to do it.
It was I should just leteveryone in, because at least
that way I'd be getting moneyinto the platform very quickly
(25:15):
and then I can start vettingpeople after we have money to
work with.
And I was really firm on mydecision because I had to come
back to my why, and so, had Ilistened to this person, we'd be
having a very differentconversation and I also wouldn't
feel like I'm honoring my body,my spirit, like why I wanted to
(25:38):
start this.
The reason I'm, you know, I'vechosen or choosing to move away
from like a nine to five andsomeone telling me how to do
things is so I can do things onlike.
I have the freedom not just oftime but also of like spirit and
how I want to run something.
So if you're chasing likeprofit and again profit's
(25:58):
important, totally think it isbut if you're chasing profit in
the wrong way, in the wrongreason, you're abandoning
yourself, you're abandoning yourown spirit.
So my first piece would bedon't abandon yourself.
Don't jump to hiring coacheswhich sounds ironic, because I
have a platform of coaches youcan hire, but don't you know,
really get real on your why.
(26:19):
Get really clear on your vision.
Get real on your.
Why get really clear on yourvision?
Work with people who are notnecessarily business coaches but
are able to help support youand helping get clear on your
vision, whether that be like youknow I was saying, like a
therapist or an angel reader orsomething that could help
support, like bounce ideas offof, but not someone with a
business background.
(26:40):
Specifically, get really clearon it.
I would also encourage to havelike a skeleton of a few journal
questions that you revisitevery couple of weeks.
On Fridays I do a very deepdive on my week what worked?
Well, I have like specificquestions that I use each month,
depending on the goals for thatmonth and it really and I use
(27:00):
the NLP techniques to help mebuild like reflecting and then
moving forward how does thislook?
And I think that's also really,really important.
We've got some great tools withchat, gpt and then AI that can
help support, create thosejournal questions for you If you
just punch in like what are theresources or what are the goals
that you have to help youreflect, and that can be your
source.
(27:21):
Another piece of advice is findcommunity, find people who are
outside your circle, whom youcan learn from and learn with.
Not everyone you meet is goingto be someone who you're going
to keep around forever and beokay with that.
Be okay with, like, theacquaintances, the connections
and the people that you meet andtake the magic and the gems
(27:42):
that you can take from thoseconversations and relationships,
as well as the gems and magicthat you share with them as you
move through the path.
The journey is not about thedestination.
It really is enjoying andpausing and enjoying each part
of it.
Um, and those are, I think, mytwo big pieces, because as long
as you're rooted in your why andyour vision, you can follow the
(28:05):
nudges.
You can follow you know thepedals that come around your
path so organically and sonaturally that it won't feel
like you're walking upstream.
Camille (28:15):
Yeah, yeah, oh, I love that advice.
I think it's so important toreally listen to your intuition
and to reflect, because Iactually have a five-day free
resource that's called Discoveryour why, and it's all about
helping you to define andunderstand what your why is,
because it all comes back tothat when things get hard, when
(28:35):
you start to lose motivation,when the money isn't coming in
quite as quickly as you thoughtit would.
Going back to that why andreflecting is so important.
I'll make sure to have a linkfor that in the show notes below
.
But yeah, this has been sowonderful.
I would love for you to sharewith the audience where they can
find you and also to connectwith the Hira Collective and
(28:58):
what that looks like as far asin terms of investment or how
they get going in that, so thatthey know how to get going.
Reema (29:06):
Yeah, thank you.
Okay, so we are acrossInstagram, facebook, youtube and
Pinterest, on all our socials.
Please ensure that when you aresearching us on all the socials
, you don't forget the the.
It's the Hira Collective.
Hira is spelled H-I-R-A.
Our website iswwwthehiracollectivecom.
(29:31):
On our website, you can searchby modality, ailment, symptom or
intention.
There's a lot of really greatresources on there.
You do not need to book with apractitioner, but we encourage
you to.
Of course, we've got someimmaculate practitioners on the
platform and the guest work'sout there for you, right?
If 17% of practitioners haveapplied on the Hero Collective,
you can trust that we back them.
But the idea, too, is thatthere is a third party involved
(29:53):
in this relationship in thesession that you have with a
practitioner.
So should anything come up, anyquestions or whatnot, you're
welcome to reach out.
We also do have, if you wantedto book, a free discovery call
with our community director,rashida.
You're able to do that rightthrough the platform and by
booking with Rashida, she cansupport you in navigating the
platform, finding the rightpractitioner support modalities
(30:15):
that you might want to book with.
That aligns with what yourneeds are, and we have a ton of
virtual events coming up as well, so I highly encourage you to
look out for that as well.
Camille (30:25):
Fun.
Well, I'm excited to dig intoit more and see what we have
going on, so we'll make sure tolink with that below.
And again, thank you everyonefor tuning in.
I so appreciate it.
Anytime you comment, like orshare, subscribe or leave a
review.
That's a huge help to us inhelping to encourage women-owned
businesses and to share theshow.
It means a lot to me.
So thank you for being herewith us and thank you, rima, for
(30:47):
being on the show.
Thank you, thank you so muchfor having me.
Hey CEOs, thank you so much forspending your time with me.
If you found this episodeinspiring or helpful, please let
me know in a comment.
In a five-star review, youcould have the chance of being a
featured review on an upcomingepisode.
Continue the conversation onInstagram at callmeCEOPodcast
(31:08):
and remember you are the boss.
I felt that working and inspiring with children would
support in how do we actuallychange a trajectory and how we
build community, how we buildand co-create learners and
community members who want tomake the world better.
Camille (00:25):
So you want to make an impact.
You're thinking about startinga business, sharing your voice.
How do women do it that handlemotherhood, family and still
chase after those dreams?
We'll listen each week as wedive into the stories of women
who know this is Call Me CEO.
Welcome back everyone to CallMe CEO.
(00:46):
This is your host, camilleWalker, and here we support
women building businesses,sharing passion and looking at
alternative ways of doingeverything.
What is the way that you wantto live your life in the most
practical and connected part ofwho you are and what I love so
much about.
Our guest today is Reema.
(01:06):
Kothani is the founder andvisionary of Hira, the
collective where it bringstogether holistic practitioners
online that can help you to findresources no matter where you
are, which really breaks down alot of boundaries for income and
where you live and everythingelse, and it's such an amazing
(01:27):
resource.
So today we're going to betalking specifically about how
to incorporate rest and rhythminto increasing your revenue.
What does that look like?
And Rima is going to be sharingwith us her steps and tools of
how she was able to do that forherself and also building this
amazing business.
So thank you so much, rima, forbeing on the show today.
Reema (01:46):
Thank you.
Thank you so much for having me.
I've loved our conversationsthis far and just sharing about
our own journeys and how youknow we may have started
similarly and how we've kind ofwe've built that into how we
create purposeful businesses.
Camille (02:01):
Yes, absolutely.
I feel like everyone has ajourney that comes into this
story of how we are where we arenow, and that every season
comes with a new twist and turn,which is why I love this show
so much, because I selfishly getto learn from so many
incredible people like yourself.
So please share with us alittle bit more about you.
Where do you live?
(02:21):
How did you come into thisspace?
What inspired you to create theHero Collective?
Reema (02:26):
Thank you.
So I'm Rima Rima Rachel is thename I go by.
I am from Canada, I'm from justoutside of Toronto, I'm born
and raised here, but my familyactually immigrated from India
in the late or the mid 1970s andso, you know, being in addition
(02:50):
to that, we're from a displacedcommunity that was actually in
Pakistan and then had to moveout of Pakistan during the
separation.
So, you know, home, or roots,has always been something that
I've always, like, struggledwith and like what is home,
especially, we know, when wehave people say to you, go back
to your land, well, where is?
Is that?
Because I was born and raisedhere, and so I think that that
journey began really early inunderstanding what is home, and
(03:15):
that evolved into thinking aboutwhat does it mean to feel like
you belong and what is community?
Community, um, and so for me,part of that journey has been
really about exploring what are,how?
How does that relate to ourwell-being, right sense of
belonging?
Connection and community arehuman needs, um, and you know,
(03:37):
my younger, my younger self,would often, you know, question
things around like why do welight incense?
Why does yoga look and feeldifferent outside my home, in
the practices, and it does withmy parents and my and my
grandparents, and so I startedto realize that a lot of
practices from my own culturewere being extracted.
(04:00):
At a very young age, I alsotoggled with or believed this
like had this belief or faith incertain medicines because the
doctor said so, versus likenatural ways of healing.
My grandfather, mygrandmother's brother who I
consider a grandfather never somuch as took a Tylenol Not that
(04:20):
I'm against medical medicine orWestern medicine or anything
like that but how do they, howcan they both actually co
coexist and how can we actuallyuse both of them?
And that's something those aresome questions that I have.
You know, community, belonginghome, wellness they're all
things that kind of like led meto becoming an educator that
(04:48):
working and inspiring withchildren would support.
And how do we actually change atrajectory?
And how we build community, howwe build and co-create learners
and community members who wantto make the world better.
My journey in education hasbeen 17 years.
It's pretty incredible.
And about nine and a half yearsago, a week before my
grandmother passed, the idea tobuild what I built, the Hero
(05:10):
Collective, was planted in myheart.
A week later she passed awayand bringing it to life was
really, really challenging forme because I I related it to my
grandmother and it made me sadto build something.
Fast forward, about three-ishyears ago I started building it.
(05:30):
I spoke to her brother, who wasalive at the time he's since
passed and I told him about whatI was thinking and he said well
, you must create it.
And I felt like that was like adivine assignment, that I must
do this.
So I didn't have a name at thetime, and when I thought about
who and why and what influencedthe creation of the Hira
Collective, it was my grandmaand her brother.
Their last name is Hira, hiraNandani.
(05:53):
My grandmother before marriagewas a Hira, like her brother,
and my grandmother's first nameis Popati, which means butterfly
, and so our logo is a butterflywith a diamond.
So she, you know.
At one point I felt like she'sleft me, and now I feel like
she's with me as we're buildingthe Hero Collective together.
Camille (06:12):
Oh, that's beautiful.
I love that.
It brings so much of yourhistory and connection, of who
you are and the blessing andgift that it is to have access
to Eastern and Western medicineand understanding of all of the
roots that you have, because itexpands so far and that's
reflected in the name and in thesymbology of that.
(06:33):
I love that.
Reema (06:34):
Thanks, yeah, so the Hero Collective was born out of.
You know my own experience oflike wanting to reclaim.
You know ways of healing, butalso my experience of working
with or experiencing harm fromother practitioners.
You know we are in an industrythat's completely unregulated
(06:58):
and there's a lack ofaccountability.
Practitioners obviously workindividually, their individual
businesses, and that's not whatthe purpose is.
The purpose is for us to becollective and building
community together, and sobuilding the Hero Collective was
really intentional in that it'sa vetted process.
We had over 270 practitionersapply and only 17% were
(07:22):
successfully vetted, which is abit alarming to know that
there's that much harm that canexist in this industry.
And it's not just a bookingdirectory, it's also a community
where practitioners support oneanother, where we have retreats
and we have sacred circles andwe have listening circles and we
(07:47):
have town halls where we workand learn together.
You know, supporting oneanother and holding space for
one another, and I think that'sreally critical, because I think
that we're moving away, then,from an individualistic way of
running our business to more ofa collectivist way, running our
(08:08):
business to more of acollectivist way, and so those
are all values that I learnedfrom my grandparents, and how we
ethically build consciousbusinesses and be a participant
in our community as we'recontinuing to evolve.
Camille (08:20):
I love that.
So, in layman's terms, the HERACollective is a group of
holistic practitioners thatpeople can access online for
many different things thatthey're looking for help with.
Could you give us an example of, maybe, what the examples are
(08:41):
of the different kind ofpractitioners you have or the
ailments that people are lookingfor help with?
Reema (08:45):
Yeah, for sure.
So you can search by modality,ailment, symptom or intention,
and we have practitioners thatrange from Reiki, energy healing
, tarot, astrology.
We have some personal trainers.
All the practitioners on ourplatform offer virtual sessions,
and many of them offerin-person sessions, so you can
also search by location.
(09:07):
We do have a wealth ofresources on our platform as
well, where you can search byarticles, blogs, videos as well,
and this is just the beginning.
We are also going to becreating community spaces where
people can be asking questions,almost like a Reddit, where
people can ask questions and getresponses from practitioners
from the platform as well asanyone else who wants to chime
(09:28):
in.
So we're also creating thatcommunity, not just within the
practitioners, but also outside.
And then we have a ton ofevents.
We have virtual events, we'vegot online events, all of which
are also listed on our platform.
That's awesome.
Camille (09:40):
So in the terms of rest and rhythm and revenue, how has
that related to you andbuilding this business?
My gosh, I love this questionso much.
Reema (09:51):
I want to go back to the first question that you asked,
because I think that thatrelates so much.
Going back to my journey.
You know, developing here, Icame from a place I was planted
in my heart nine years ago and Iignored it because of all the
like, the level of grief that Iwas experiencing, and in my 17
years of education I'veexperienced a great deal of harm
over the last few years.
(10:12):
And so when my grandpa, when Itold my grandpa about all the
harm I had experienced and Ijust come back from Costa Rica
someone in Costa Rica had askedme, if you weren't doing this,
if you weren't teaching, whatwould you be doing?
And I was in this space.
I was completely clear, I wasin a completely new environment,
and that's when the idea recame back right.
(10:36):
It was almost like a whisperthat my grandma was around
reminding me of that, that Ibringing Kira back to life, and
I distinctly remembered abutterfly flying in my
grandmother's first name meansbutterfly when I spoke the words
of well, actually there's thisplatform that I want to build,
and I'd gone to Costa Rica as anescape from all the grief, all
(10:56):
the pain that I was experiencingin my workplace at the time,
and so rest, rejuvenation, wasreally really important for me,
because I needed to.
I needed to still feel like Iwas of purpose, but it didn't.
I didn't want it to come at thecost of feeling so debilitated
and abused, quite honestly.
And so, yeah, when I sharedthat with my grandpa,
(11:20):
immediately I went into thismode of, well, this needs to be
hard work and I had to reallywork on rewiring.
Well, if I don't want to feellike this in my current
workplace, then I can't build abusiness with that energy either
.
And that was a really, reallyimportant awareness that I
(11:40):
invite everyone to also kind ofthink about when they're
building a business or whenthey're, you know, looking at
their business in like, okay,well, does this feel?
Do I feel like how I want tofeel?
Like, yes, we're going to havenights or days where we're
working really like long hours,but the energy of feeling
excited and illuminated andexpansive, as opposed to feeling
(12:05):
depleted, that's what we wantto honor.
And so it took, you know, a lotof work with nervous system
regulation.
I worked, I tapped into all ofmy resources.
Having had so many badexperiences with unethical
practitioners, I'd, you know,built a community and a support
(12:28):
around me whom I knew I couldtap into and lean into, and so
my one.
You know I worked with threedifferent therapists.
Actually, I worked with EFTemotional freedom technique,
which was incredible, and Icontinue to do that with my
therapist as well as on my own.
I invite people to like look onYouTube, check out different
(12:50):
practices, to re first to checkin to see like, what are the
beliefs that are sitting intheir body and what, where is
the trauma sitting in their body?
I worked a lot of, with a lotof energy, with one of my other
therapists.
We did a lot of Akashic Recordreading, we did some NLP and
(13:13):
then I had a talk therapist.
I also then started seeingsomeone who did angel reading as
well, and him and I I wouldmeet with him every few months
and so, as I was starting todabble and build Hira, my focus
for about 80% of the initialstages was me, was my energy,
(13:35):
was like really becoming youknow who I wanted to be, so that
I was building something.
I wasn't just building, sorry,I wasn't just building.
So that I was buildingsomething.
I wasn't just building, sorry,I wasn't just building something
, I was building me, and that'sso important.
When we're building businesses,we also need to remember that
the outcome is also who you'rebecoming, and I think that's
(13:56):
that's so juicy right.
It's not a means to an end oflike okay, well, I'll build this
and then I'll have revenue.
It's also I'll build this andI'll feel safer in my body, I'll
feel happier with my purposeand I'll be able to sustain
myself, because we're alldeserving of wealth, abundance
(14:17):
and money.
There's no question about that.
But how do we get that whilealso honoring our spirit in this
life, that we have Some othertools.
One major tool that I've alsoimplemented in how Hira operates
is honoring my cycle.
You know, camille, as a woman,we operate in a world where
(14:43):
we're fighting with thepatriarchal cycle and our own
body cycle doesn't sync up tothe 24-hour clock right, like in
the 30-day months, and theright it's.
Our cycle operates in fourdifferent areas, and one of
which is our bleed and what youknow, what our body needs and
(15:04):
how it needs to be tended tonutritionally, through exercise,
even through output, and whatwe can create during that time
looks different in each one ofthose four parts of our cycle,
of our 28-day cycle and so itstarts small for me.
It started with tracking myenergy.
Where was my energy?
What was I drawn to doingduring each part of my cycle?
(15:28):
I did obviously some researchabout what are some like
exercises and food I should eat.
I started seed cycling.
Highly recommend people lookinginto seed cycling.
Camille (15:36):
What is seed cycling.
I haven't heard of that.
Reema (15:39):
Oh okay.
So seed cycling is likedifferent seeds you have during
different parts of your cycle.
It's just a blend.
There's really just two blends.
You can purchase them online.
I just purchase the actualseeds and blend them and then
keep them in a container, and soI've got two blends one's for
during my bleed and just aftermy bleed I can't remember the
(16:00):
terms right now and then theother one is the other two parts
of my cycle, and so I justcheck my, the app that I use.
I use Moody Moody.
If you want to sponsor me, feelfree to check, reach me out.
Reach out, no, but I love Moody, I absolutely love it.
And so I use Moody to see whereI am in my cycle and
accordingly, just like putwhatever seeds I need into my
(16:20):
smoothie in the morning or in asalad at lunch, and it's really
made an impact in like my, likejust my energy reserve and just
like keeping things like calm.
But simultaneously, I've alsobeen like not vilifying myself
during my bleed or just beforemy beat if I can't get something
done, because productivity justlooks different.
(16:43):
You know, during those timesI'm more focused on reflecting
and gathering data andconnecting, and so I know that
certain tasks are better duringdifferent parts of my cycle, and
that was really important forme to understand about my own
body and then start to live.
That and as I started to employpeople as part of the Hero
(17:04):
Collective, is actually how ourdeliverables and how our team
functions as well.
So we're all synced.
There's five of us on the team,women.
Even though we all workvirtually we're all women here.
I does honor and honor andprioritize hiring mothers
specifically, just to ensurethat you know, just to promote
(17:28):
those who often get overlooked,quite honestly, and so all the
women on our platform are womenwho are purposely marginalized
by the system in addition tobeing mothers.
So two of us are not, we'reaspiring mothers, we'll call it
and the other three are ourmothers, and so they.
(17:51):
So now our deliverables and our.
Because we're all synced.
It's really simple, becausewe're all kind of like in our
bleed or before our bleed, nowwe all know kind of where we all
sit all the time, which is kindof hilarious.
That's funny, it is so funny,and so all of our deliverables
are based on that.
Our team meetings are like,okay, well, that doesn't make
sense for you to do that then,because you're going to be
bleeding then.
So why don't we move this thisweek or that for then?
(18:13):
And then it's just sointeresting and it's you know,
we had a reflection a couplemonths ago on like okay, so now
it's been six months, no, it'dbeen eight months.
It's been eight months sincewe've been doing this now, and
every month we kind of likeadjust and see what we need.
How does this feel?
And a lot of the comments thatwere coming up with like I don't
beat myself up as much anymore,I don't like, I don't like I
(18:38):
don't dishonor my body when itcan't do something.
And the beautiful thing that'scome out of that, too, is their
partners are honoring thesewomen a lot more during
different parts of their cycle.
One of them has a son and heknows that he can like warm up a
hot bag and give it to his momor like that's when he can
provide more tender and love tohis mom.
(19:00):
And it's just, it's sobeautiful that it's not just
like it went from, like me doingthis for myself and then doing
this now with the other women onmy team, and how that is now
impacting their families, theirdaughters, their sons, and it's
really beautiful to see and feel, and I think that's been one of
the major pieces of when wetalk about rest and rejuvenation
(19:22):
.
They both need to happen inbalance, right?
Yes, we need to rejuvenate, buthow does that look like?
And it's not always rest,sometimes it's how are we up
regulating, how are we feelingenergized?
And I feel like honoring mycycle allows me to find those
times where I'm resting.
And what does rest look likeduring those times?
And when am I feeding my souland spirit to get excited, to be
(19:47):
excited to produce and getcreative and connect with others
?
Camille (19:54):
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We can build your dreambusiness together.
Hmm, that's cool.
I love that, as a businessleader, that you were able to
invite that energy into let'sdiscuss this and that it doesn't
(21:02):
, because I mean, I don't knowabout you, but with the way I
was raised, it was like well,you it's just.
You pretend like it's any otherday.
People don't know, like if theydo know, that's a bad thing and
that it's something to likehide away and almost like
shameful, you know, so justchanging the language around it,
and that it's just a part ofthe way God intended our cycle
(21:25):
in our body to rest, just likenature does.
So I think that's really coolthat you've incorporated that
into your business.
Reema (21:32):
Thank you.
Yeah, it's been pretty magicaland it's also actually seeing it
, it's even moving.
I think initially I was inacceptance and I think as a team
we were more in acceptance wasI was in acceptance and I think
as a team we were more inacceptance, and I think now
we're seeing it as a celebration, like wow, our bodies get to do
this really cool thing and thatwe get to like be this like
(21:54):
evolution every 28 days, wherewe get to actually remove all
that doesn't serve us and ourbody dispels that.
And how do we then use that toconnect with the earth?
How do we use that experience?
And there's different practicesin different cultures, and one
of which is like you offer yourblood to mother earth.
(22:15):
There's different ways ofhonoring that and I think those
are the kind of conversationswe're starting to happen now on
our team.
We do have a few practitionerson the platform who do womb
healing Yoni Steams, you know.
We've got another one who, forher new her practice and sharing
her nutrition as a nutritionist, is around like nutrition
during different parts of ourcycle, and so really learning
(22:39):
from all the practitioners too,and taking it slow as we're
learning too right, not notdemeaning ourselves or beating
ourselves up like why wasn't Idoing this before?
But it's like oh, this is likenew information.
How do I now incorporate thisin an easeful way into my life?
That feels manageable, and soit's been really exciting that
(22:59):
we've moved from like acceptanceto like this is really
beautiful and I can celebrate it.
And, to be quite honest,camille, like our productivity
is skyrocketed because we're notfighting against our body and
like what feels like upstream,we're in flow with our body and
so much more magic is created asa result.
Camille (23:24):
That's really interesting and so cool to see
that result in a positive way,that you're celebrating that
together and like, wow, look athow productive and awesome this
is to embrace that feminine flowand energy and not fight
against it.
I love that so much, would yousay, with what you've learned at
this point, with building yourcollective, and that it's
(23:46):
continuing to grow.
What are some lessons thatyou've learned that you would
say to someone who's maybelooking to start something of
their own, whether it's tobecome a practitioner themselves
or maybe to embrace a new wayof doing things or starting a
new business.
What have you learned that youwould give that advice to,
either whether it was yourselfor just someone new starting now
(24:08):
?
Reema (24:10):
I think and this is like also reflecting on some of the
areas which I wish someone toldme was that full heartedly
believe in yourself.
I think we're very quicklywe're apt to look for a business
coach specifically, or someonewho's like an ex, you know, a
(24:31):
self-proclaimed expert in thebusiness world, and I think that
can actually be really, reallyharmful because it does.
It can I shouldn't say it doesit can take you off your why and
it can create questions aboutwhat you want to create and
instead, like, appease thiscoach or this person.
(24:53):
So I'll share an example.
So the Heroic Collective isvery much a vetted platform.
I had over 270 people apply.
Only 17 got accepted, and I hada business coach that strongly
believed that that was not theway to do it.
It was I should just leteveryone in, because at least
that way I'd be getting moneyinto the platform very quickly
(25:15):
and then I can start vettingpeople after we have money to
work with.
And I was really firm on mydecision because I had to come
back to my why, and so, had Ilistened to this person, we'd be
having a very differentconversation and I also wouldn't
feel like I'm honoring my body,my spirit, like why I wanted to
(25:38):
start this.
The reason I'm, you know, I'vechosen or choosing to move away
from like a nine to five andsomeone telling me how to do
things is so I can do things onlike.
I have the freedom not just oftime but also of like spirit and
how I want to run something.
So if you're chasing likeprofit and again profit's
(25:58):
important, totally think it isbut if you're chasing profit in
the wrong way, in the wrongreason, you're abandoning
yourself, you're abandoning yourown spirit.
So my first piece would bedon't abandon yourself.
Don't jump to hiring coacheswhich sounds ironic, because I
have a platform of coaches youcan hire, but don't you know,
really get real on your why.
(26:19):
Get really clear on your vision.
Get real on your.
Why get really clear on yourvision?
Work with people who are notnecessarily business coaches but
are able to help support youand helping get clear on your
vision, whether that be like youknow I was saying, like a
therapist or an angel reader orsomething that could help
support, like bounce ideas offof, but not someone with a
business background.
(26:40):
Specifically, get really clearon it.
I would also encourage to havelike a skeleton of a few journal
questions that you revisitevery couple of weeks.
On Fridays I do a very deepdive on my week what worked?
Well, I have like specificquestions that I use each month,
depending on the goals for thatmonth and it really and I use
(27:00):
the NLP techniques to help mebuild like reflecting and then
moving forward how does thislook?
And I think that's also really,really important.
We've got some great tools withchat, gpt and then AI that can
help support, create thosejournal questions for you If you
just punch in like what are theresources or what are the goals
that you have to help youreflect, and that can be your
source.
(27:21):
Another piece of advice is findcommunity, find people who are
outside your circle, whom youcan learn from and learn with.
Not everyone you meet is goingto be someone who you're going
to keep around forever and beokay with that.
Be okay with, like, theacquaintances, the connections
and the people that you meet andtake the magic and the gems
(27:42):
that you can take from thoseconversations and relationships,
as well as the gems and magicthat you share with them as you
move through the path.
The journey is not about thedestination.
It really is enjoying andpausing and enjoying each part
of it.
Um, and those are, I think, mytwo big pieces, because as long
as you're rooted in your why andyour vision, you can follow the
(28:05):
nudges.
You can follow you know thepedals that come around your
path so organically and sonaturally that it won't feel
like you're walking upstream.
Camille (28:15):
Yeah, yeah, oh, I love that advice.
I think it's so important toreally listen to your intuition
and to reflect, because Iactually have a five-day free
resource that's called Discoveryour why, and it's all about
helping you to define andunderstand what your why is,
because it all comes back tothat when things get hard, when
(28:35):
you start to lose motivation,when the money isn't coming in
quite as quickly as you thoughtit would.
Going back to that why andreflecting is so important.
I'll make sure to have a linkfor that in the show notes below
.
But yeah, this has been sowonderful.
I would love for you to sharewith the audience where they can
find you and also to connectwith the Hira Collective and
(28:58):
what that looks like as far asin terms of investment or how
they get going in that, so thatthey know how to get going.
Reema (29:06):
Yeah, thank you.
Okay, so we are acrossInstagram, facebook, youtube and
Pinterest, on all our socials.
Please ensure that when you aresearching us on all the socials
, you don't forget the the.
It's the Hira Collective.
Hira is spelled H-I-R-A.
Our website iswwwthehiracollectivecom.
(29:31):
On our website, you can searchby modality, ailment, symptom or
intention.
There's a lot of really greatresources on there.
You do not need to book with apractitioner, but we encourage
you to.
Of course, we've got someimmaculate practitioners on the
platform and the guest work'sout there for you, right?
If 17% of practitioners haveapplied on the Hero Collective,
you can trust that we back them.
But the idea, too, is thatthere is a third party involved
(29:53):
in this relationship in thesession that you have with a
practitioner.
So should anything come up, anyquestions or whatnot, you're
welcome to reach out.
We also do have, if you wantedto book, a free discovery call
with our community director,rashida.
You're able to do that rightthrough the platform and by
booking with Rashida, she cansupport you in navigating the
platform, finding the rightpractitioner support modalities
(30:15):
that you might want to book with.
That aligns with what yourneeds are, and we have a ton of
virtual events coming up as well, so I highly encourage you to
look out for that as well.
Camille (30:25):
Fun.
Well, I'm excited to dig intoit more and see what we have
going on, so we'll make sure tolink with that below.
And again, thank you everyonefor tuning in.
I so appreciate it.
Anytime you comment, like orshare, subscribe or leave a
review.
That's a huge help to us inhelping to encourage women-owned
businesses and to share theshow.
It means a lot to me.
So thank you for being herewith us and thank you, rima, for
(30:47):
being on the show.
Thank you, thank you so muchfor having me.
Hey CEOs, thank you so much forspending your time with me.
If you found this episodeinspiring or helpful, please let
me know in a comment.
In a five-star review, youcould have the chance of being a
featured review on an upcomingepisode.
Continue the conversation onInstagram at callmeCEOPodcast
(31:08):
and remember you are the boss.
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