September 16, 2025 • 30 mins
Ever wondered how to turn financial expertise into a thriving remote business that creates both freedom and wealth? Sherrel T. Martin, founder and CEO of Nitrum Financial Solutions, pulls back the curtain on building a successful virtual bookkeeping practice that serves entrepreneurs while allowing her to be present for her family.
Contrary to popular belief, Sherrel reveals that bookkeeping success hinges more on problem-solving abilities than mathematical prowess. "Math is the smallest part," she explains, dispelling the myth that you need complex calculation skills to excel in this field. What truly matters is understanding compliance, creating systems, and helping clients navigate financial decisions with confidence.
The conversation takes a fascinating turn as Sherrel shares her methodology for helping business owners actually pay themselves consistently—a struggle for many entrepreneurs. Through implementing cash management systems based on the "Profit First" approach, she's transformed how clients view their money, leading to greater personal and business wealth. Her mission goes beyond accurate books; she's passionate about creating a financial legacy for herself and those she serves.
For aspiring bookkeepers, Sherrel offers practical wisdom on avoiding common pitfalls: pricing services appropriately (hint: bundle packages instead of hourly billing), finding your industry niche, and being intentional about client selection. Her candid admission about leaving her corporate job too quickly resonates with anyone contemplating their own entrepreneurial leap.
Whether you're considering a bookkeeping business or simply want to better understand your company's finances, this episode delivers actionable insights on creating profitability, maintaining proper financial boundaries, and building a business that serves your life rather than consuming it. Discover why "pricing for profit" might be the mindset shift that transforms your financial future.
Sherrell’s website: www.nitramfinancial.com
Enroll here: www.rockthebooksonline.com
Connect with Sherrell:
Follow on:
Instagram : www.instagram.com/sherrelltmartin
Linkedin : www.linkedin.com/in/sherrelltmartin
Youtube : www.youtube.com/@sherrelltmartin
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sherrell (00:00):
Nobody wants to pay taxes, but we're all in business
to make money and so sometimesyou got to pay taxes.
But if you don't make any money, you not only do you not pay
taxes, but you can't supportyourself, you can't pay your
team, you can't.
You know, you can't do anythingif you're not a profitable
business.
So that's why I always leadwith pricing for profit.
Camille (00:27):
So you want to make an impact.
You're thinking about startinga business, sharing your voice.
How do women do it that handlemotherhood, family and still
chase after those dreams?
We'll listen each week as wedive into the stories of women
(00:48):
who know.
This is Call Me CEO.
Welcome back everyone to CallMe CEO.
This is your host, camilleWalker, where we celebrate women
building businesses, and thisepisode is all about building a
financial bookkeeping remotebusiness.
How do you do that?
How is that even possible?
And I can tell you, with myhusband being an accountant
background.
They are always in demand.
He recently posted a job for anaccounting lead at his work and
(01:12):
got so many applications.
But what's really cool aboutbuilding a business from home is
that so many small businessesneed the support but cannot
afford what it would cost to paysomeone full time.
So today we have an expert onhow to build a business like
that.
Cheryl T Martin is the founderand CEO of Nitrum Financial
(01:33):
Solutions.
It is an award-winningfinancial management and
education consulting company andshe helps companies and
organizations equip their teamswith the knowledge, skills and
abilities to perform accountingand bookkeeping skills.
So how do you build thatculture?
How do you build a businesslike that and make it live and
thrive.
She is going to share it withus today.
(01:53):
So, cheryl, thank you so muchfor being on the show today.
Sherrell (01:56):
Thank you for having me.
I'm excited to be here.
Camille (01:59):
Yeah, so tell everyone a little bit more about you,
where you live, how many kidsyou have, because being a mom is
a part of that conversation.
Sherrell (02:10):
So tell us a little bit more about you and your
background.
Yeah, so I'm in Maryland.
I'm right outside of WashingtonDC, right where if anybody is
familiar with the DMV rightwhere the Gaylord is in the
National Harbor.
I grew up most of my life inMaryland moved around a bit as a
kid, as a military kid but mostof my life in Maryland Moved
around a bit as a kid, as amilitary kid, but most of my
life I've lived here.
I have two girls who areofficially young adults, which
(02:31):
makes me really sad some days,but they are young adults.
They'll be 19 and 22 next month.
Camille (02:39):
Wow, I've actually stayed at that Gaylord and it is
gorgeous in that area.
It's not too far out of thecity where you could easily get
down and see a show, but itfeels remote enough that you're
like, oh, I'm in a gorgeousneighborhood and it's stunning.
I actually loved that area.
It's so beautiful.
Sherrell (02:58):
Yeah, it's really beautiful inside.
They got all the trees andthings, and it's located right
where Maryland, dc and Virginiaconnect, so it's definitely real
easy to get to anywhere withinany of those jurisdictions.
Camille (03:11):
Yeah, awesome.
Well, tell us a little bit moreabout building this business.
How did this start for you?
We had chatted before westarted this recording and you
had mentioned that you have abackground in accounting.
Have you always been a big fanof all things?
Sherrell (03:25):
finance, numbers- so funny story.
I ended up in accounting inhigh school.
I was taking, I had a half dayschedule, my senior year and one
semester I took a computerscience class and then the next
semester I took accounting and Iliked them both and I didn't
know how to choose when I wasgoing to college and when I got
(03:48):
there I was like I'm going to docomputer science.
And they said, well, you haveto take chemistry to be in
computer science.
And I was like well, thatdoesn't make sense.
And at that time science was ahard no.
And so I was like well, I guessI'm going to be an accountant.
And that's how I ended up inthe field.
And here I am, 28 years later.
I've done all the things.
I worked in public accounting.
I have my accounting degree.
I did corporate finance.
(04:10):
I've done taxes, I've doneaudits.
But I decided that I wanted towork for myself, and the easiest
business that I thought I couldwork for myself doing was the
bookkeeping part of it.
Camille (04:21):
Yeah Well, like I said, I think that there are two.
Anytime I'm coaching with anentrepreneur or a business owner
, the two major pain points arealways bookkeeping and marketing
, where you, as a business owner, need to keep the big ideas,
moving things forward, being thedecision maker and really
(04:42):
finding resources to hand offthe bookkeeping, the marketing
and or the admin, because thoseare the things that have to get
done.
But it's also something thatcan really hold you back if
you're, if you don't have theresources to get those things
done.
Would you agree?
Sherrell (04:57):
Oh, I absolutely agree on all three of those, because
you need the marketing to helpfuel business and get business
in the door, but you need toknow and you need to understand
the numbers and how to actuallyuse that data to grow the
business.
And you need to stay on top ofit, because obviously you have
to file taxes every single year,and so that is one of the main.
That's usually one of thethings that we tell people like
(05:19):
no matter how big or small youare, you need to hire somebody
to help them do that, becauseyou're not in business to do
that and you're not going tounderstand a lot of things,
you're not even going to want todo it, and it'll cost more
money later to try to go backand recreate a bunch of years
than it would be to just do itstraight up front.
Camille (05:38):
Yes, it's funny because , hearing talking about it, I
think of my husband talkingabout this specifically, because
this is his background and whathe does and his lifeblood
accounting.
And it is so many times when hehas been asked to help someone
out of the weeds years down theroad.
He's just like man.
(05:58):
If you even just did QuickBookslike this would solve so many
pain points, but we're just nottrained in that same field.
So, but today we're talking topeople who are interested
because if you pitched play,chances are you love that
language.
You love the language of money,of numbers, of business, which,
for all of us, we need tounderstand it.
(06:19):
We need to pay our taxes, weneed to pay people.
What would you say are some keyindicators of someone being
successful in running abookkeeping business?
Sherrell (06:29):
Oh, wow, that's a really good question.
So one of the things, one of thevery first things, that the
most important skill that Ithink a lot of people need is
how to problem solve, becauseaccounting is about a lot of
people think that accounting isall about the numbers and, like
a lot of times people are like,oh, I don't know, I'm not really
good at math and I'm like mathis like the smallest part of it,
(06:51):
because there's calculators,there's computers and the math
isn't complicated math, likewe're not doing statistics, it's
just basic fifth grade math, alittle bit of, you know,
addition, subtraction,multiplication and some division
.
There's no statistics and all ofthat involved, and so a lot of
people think it's about that,but really it's about the
(07:12):
compliance and the rules.
And then what happens is thatbusiness owners and sometimes
people who they've brought in tohelp them, don't really
understand what they're doing.
Or they're coming up with thesebright ideas, or they're seeing
stuff on the internet that someinfluencer told them they
should try something without allthe information and they create
these messes and then we haveto come in and fix them.
And so it's really aboutproblem solving being able to
(07:35):
listen to what the person istrying to do and what their
goals were, and then get themback on the right path to doing
it correctly get them back onthe right path to doing it
correctly.
Camille (07:47):
I like that you talk about that, because a lot of
times with accounting orbusiness, it's about thinking
where do I want my end point tobe and then working backward
where I think if you aren'tstarting with that perspective
in mind, that's where you getinto trouble, where you're like,
oh no, I'm overspending in thisway or this really isn't moving
the needle.
What do you think are some bighiccups that people make that
you are having to?
Sherrell (08:10):
One of the biggest ones is always trying to run
their business as their personalstuff through their business.
So a lot, you know, we havepeople who do gigs or
freelancing and they want tohave they don't want to have
multiple accounts, they want tohave one single account and so
they're trying to do businessand personal out of the same
account and it just kind ofmakes it a little messy and so
(08:31):
it makes it harder to separatethe two right.
Or they have a business accountand they're constantly trying
to pay for personal things outof it instead of just putting
themselves either on a setsalary or a set owner's
distribution or owner's draw sothat they can take the money on
a regular basis and pay it outof their personal funds.
That also gets people in a lotof trouble with the IRS, because
(08:51):
now it looks like you're justtrying to either rob Peter to
pay Paul or you're siphoningmoney.
They call it commingling themoney and so it makes it look to
them like you don't really havea business and it's more of a
hobby.
And so the goal is to make surethat people have a business and
that it's set up as a businessand that they run it like a
business, regardless of the sizeof it.
So commingling is definitelyprobably the biggest thing that
(09:13):
we see, or you know, addingtheir personal accounts to the
business books because they wantto also, at the same token,
where they're paying personalstuff out of the business
account, sometimes they'repaying for business stuff out of
their personal account, and soit's just mixing the money back
and forth and it just creates areally big mess.
And so being able to understandand siphon through all of that
(09:35):
and be able to problem solve andfigure out how to fix it is why
that's.
That is also another example ofwhy that's such a great skill
to have.
Camille (09:43):
Yeah, that makes sense.
I think that that there are somany benefits to having a
business where you can runthings through your business.
It's a huge benefit, but if youdon't know exactly how to do
that, it can get really messyreally quickly.
One thing that I liked aboutyour submission was that you
said one of the most rewardingthings that you do is help
(10:05):
entrepreneurs to pay themselvesmore regularly and ultimately,
more money, because you divideit in a way that it's actually
being more productive with themoney they're bringing in.
Can you talk to me a little bitmore about that?
Sherrell (10:20):
Yeah, so in my business, one of our core values
is to create wealth and legacyfor people in general.
That's why I originally startedit.
I started the business becauseI wanted to work for myself,
from home and be with mychildren, because I was tired of
either choosing business andwork choosing work or choosing
them.
And so I was like well, if Iwork for myself, then I don't
have to choose.
(10:40):
I can create some type ofharmony I'm not going to say
balance, but some type ofharmony to where I can do both.
And so what happens is we getinto this space of oh I done,
lost.
What am I trying to do?
Camille (10:54):
Just a fast.
You were saying that, yeah, theway that you were able to build
the business from home was sothat you could have more time
and then also to help businessowners make more money.
Sherrell (11:09):
Yes, yes, and so one of the reasons why I started was
so that I could also createfamily wealth and legacy for
myself, and so I use that as thecatalyst for why I work with
businesses.
So working with them, helpingthem to understand their numbers
, making sure all the numbersare accurate, showing them how
to create profitability, showingthem how to correctly pay
(11:30):
themselves and not do theco-mingling, showing them how to
correctly pay themselves andnot do the co-mingling.
So we implement a cashmanagement system where we can
help them be able to allocateall the money into different
buckets, and so there is abucket specifically set aside to
pay themselves, and so, overtime, we're able to increase
their whether they're not payingthemselves or paying themselves
a little bit.
We've been able to show themlike see the money is here.
(11:52):
We've been able to show themlike see the money is here and
how, when you're taking it anddoing all these things that are
not business related, how thathurts the business, including
being able to pay yourself thecorrect way.
And so, over the years, we'veimplemented this system.
It's not a system of my own.
I didn't create it myself.
I actually got it.
I got it from an author calledMike named Mike Michalowicz, and
the book is called Profit First.
(12:13):
Oh yeah, I.
I read that book and I was like, oh, I'm doing this and I tried
it and it worked.
And so I started helpingclients do the same thing, and
and through that system, we'vebeen able to help them pay
themselves and and or increasetheir salaries over the course
of within less than two years.
Camille (12:31):
Ooh, that's cool.
Yeah, that's a great book.
Profit First.
I should read that again, Wouldyou say.
For someone that is interestedin doing a business like this of
their own is an accountingdegree necessary.
Sherrell (12:45):
I would say no and so and I'm probably gonna a lot of
people are probably gonna beupset about it but to do
bookkeeping you do not need tohave an accounting degree.
You just need to be upset aboutit.
But to do bookkeeping you donot need to have an accounting
degree.
You just need to be properlytrained, understanding that and,
of course, that teaches youlike the foundations of
accounting.
So you do need to understandwhat a debit is and a credit is
and things like that.
(13:06):
But if you have the right typeof foundation and understanding,
then you can become abookkeeper.
A lot of people who have overthe years have kind of learned
it on the fly and so they've hadto learn through making
mistakes and doing things wrongand then having to go back and
correct it.
So I believe, if you get thetraining up front, you don't
necessarily need a degree.
You just need to understand howto do it and understand, like
(13:28):
some aspects of business also.
Camille (13:32):
So for you, can you tell us a little bit more about
your personal journey, Like howlong did it take for you to
become profitable and what werethe stages or steps that helped
you to get to a place where youwere like well, this is legit.
Sherrell (13:48):
So because I'm an accountant by trade and I've
worked in with small businesses,you know, for a number of years
before I actually started doingit as a business, I was always
I've always like profitabilityhas to be the number one goal.
There were a couple of yearswhere sales were a little low
and that I ended up havinglosses, but I was profitable in
like the very first year.
(14:08):
It wasn't until later yearswhen I started to try to grow
prematurely, where I hadn'texperienced losses.
And that's just coming withunderstanding how to operate a
business, because I knew how toset up a business legally but I
had never run a business.
I didn't know how to reallyoperate a business, and so I
kind of had to learn that alongthe way.
But I was initially profitablefrom the beginning until I
(14:29):
started to try to grow.
Camille (14:31):
What were some of those pain points that you learned or
doing?
What did you do?
Sherrell (14:39):
the wrong way that you figured out over the years Like
, oh, this is better.
So when hiring, like makingsure that the person is the
right fit.
So I was virtual when I firststarted my business.
It was kind of a hybrid.
So we had some clients thatwere virtual and then some
clients where I went on site andI decided that I wanted to be
100 percent virtual.
And this was before COVIDstarted.
So I had been virtual severalyears before COVID happened and
(15:04):
I decided to hire someone andit's not understanding that they
were a better fit for anin-person position and I was
trying to force them to bevirtual.
But they weren't as productivein that environment and so not
understanding the type of personthat I was hiring, also hiring
too soon, also paying people toomuch.
(15:24):
So when you're hiring, you haveto hire and hire for this, the
position, sometimes notnecessarily the person's
accolades and skill sets, ifthat makes sense.
So as someone who's coming inwith you know a CPA degree and
they've done all these years ofexperience, but they want to be
a bookkeeper, the bookkeeperrole pays a smaller salary than,
(15:47):
say, a CFO role.
So I can't pay them a CFO rolesalary just because they have
the accolades when the positionis a bookkeeper, you have to get
paid for that position, and soI learned that one.
I learned that one very early,because that is one of the
reasons why I started toexperience a loss in the
business, because I was payingother people such high salaries
(16:09):
that weren't commensurate to thepositions they were in and, as
a result, I had to cut my salary, and so that was.
Another hard lesson is that Ialways have to.
Because I was doing it fulltime, I need to have the ability
to pay myself a salary as well.
So that was one of our one ofmy pain points.
Pricing was a big pain point.
Camille (16:31):
Oh, that's the worst.
It's so hard to figure outpricing.
Let's talk about that.
How have you learned to do yourpricing?
Sherrell (16:37):
So I learned to price a couple of things.
One, to not price by the hour.
So as an accountant, typicallylike a lawyer, you're so busy
used to selling services by thehour.
But I learned real early on tojust create like packages of
services and so I would bundlecertain things together and sell
it that way which had a higherprofitability on them, because I
(16:59):
wasn't doing as many things orI could kind of bundle up and do
things in multi steps.
So I was able to bundle thepackages and charge a higher
price point so that I could makemore money on the back end.
Another tip is to ensureprofitability is to add the
profit on top.
So a lot of business people whohave businesses at any level,
(17:21):
they don't price their servicesto pay to include profit.
They just price it for whateverthey're doing.
So let's say they use asoftware and they pay someone
$20 an hour, they're just goingto price their services to cover
the hourly rate in the softwareand not include the profit on
top of it.
So once I change that pricingstructure, that also helps
(17:41):
create profitability in thebusiness.
Camille (17:44):
And that can be a mindset thing.
I mean, I think when I'mcoaching people about pricing, a
lot of it is getting out ofyour own way.
Are you drowning in your to-dolist, stuck in the day-to-day
tasks that keep you from scalingyour business?
You didn't start your dream tobe buried in busy work.
You started it to make animpact.
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(18:09):
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(18:31):
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Sherrell (18:54):
So yeah, so the mindset that people struggle
with around pricing is somethingthat is real.
It is something that happensall the time because people are.
So you know, we get caught upin the fact that maybe I
shouldn't charge this much, am Igood enough?
We get all up in our headthinking we're shouldn't charge
this much, am I good enough?
And we get all up in our headthinking we're not good enough.
We can't charge enough.
(19:14):
We can't charge those prices.
Who are we to think that peoplewill buy from us?
Are our services good enough?
Like all of that kind of playsinto the mindset of should I
price the services or should Iprice the product that way?
And so I just try to tellpeople all the time like you
have to price for profit.
Nobody wants to pay taxes, butwe're all in business to make
(19:35):
money, and so sometimes you gotto pay taxes.
But if you don't make any money, you not only do you not pay
taxes, but you can't supportyourself, you can't pay your
team, you can't.
You know you can't do anythingif you're not a profitable
business.
So that's why I always leadwith pricing for profit.
Camille (19:52):
Ooh, I like that.
I've never heard someone put itquite that way price for profit
.
I really like that because weare we're in the business to be
making money and there's noshame in that, and especially
when you know what you bring tothe table, that's a huge benefit
and peace of mind for people.
Was it hard for you to bringclients in?
I know that that's a bigquestion that we get a lot, you
(20:13):
know, especially as starting anew business not exactly knowing
what that's going to look like.
What would you say for that?
For people who are nervousabout maybe they didn't have
previous relationships andthey're starting from scratch,
what would you suggest for them?
Sherrell (20:26):
So so I, if you're starting from scratch, scratch,
like you have to get reallyclear on who you want to work
with and how you want to work.
So the fact that you want towork remotely versus not going
into an office is a real bigdifferent, like a real big
factor, because there are it mayseem like a lot of firms you
(20:47):
have to go into the office, butthere are a ton of people who
operate accounting andbookkeeping businesses that are
completely virtual.
I wish I had known about thembefore.
I had no idea.
I walked into this world and Iwas like eyes wide open, because
there are firms literallyacross the country, across the
world.
I've met people in Thailand,I've met people in Sri Lanka,
(21:12):
I've met people all across theUnited States, of course, in
Canada, all with businesses thatare 100% remote, were remote
before COVID and that were stilljust being remote.
And so, obviously, gettingreally clear on, like how you
want to work, because that willdictate where you work.
Another thing I would say isbeing aware of, like who you
(21:33):
want to work with, whether it'sand by that specifically like
industry wise, because everyindustry is also different, like
there's some parts ofaccounting and bookkeeping that
are the same, but when you getspecifically into a certain
industry, it can vary, right?
So manufacturing accounting isgoing to be different from
construction accounting, whichis going to be different from
(21:54):
retail accounting, as an example.
So just being honest withyourself about like, oh my gosh,
I really like this industry,like I love design and I love
all things creative and so Iwant to work with creatives
because that's what makes mehappy inside and I want to see
their success.
So definitely getting cleararound that as well.
Camille (22:14):
That's good advice, especially if you have an
understanding of a certain niche, of a product or a service or a
type of business.
That's a leg up.
I would imagine if you said Ispecialize with retail, online
retail, account bookkeeping orwhatever, because there are
different applications that arespecific to programming that
they might use or their way ofreceiving or sending out money.
(22:37):
So I would imagine that's agood way to get your foot in the
door is to niche down, if youcan.
Yeah.
Sherrell (22:44):
Yeah, and it also helps with the pricing right
Because now you're an expert inwith a certain industry.
Helps with the pricing rightBecause now you're an expert in
with a certain industry and soyou become more in demand for
that lane, versus trying toservice all the people and
learning all new differentsoftwares, new different
processes, which kind of stuntsyour capacity to be able to
serve them all well.
So if you're specific about acertain industry, a certain
(23:06):
niche, you can kind of hone inon that and then you can raise
your prices just because of thatalone.
So it's another way to get moreprofitability in a business.
Camille (23:16):
I love that.
What would be something that ifyou were to give someone advice
, knowing what you know now?
I mean, we've talked a littlebit about this, but if there was
a bit of advice that you couldgive someone like, or yourself
if you were starting out firsttime, what's a piece of advice
that you would give?
Sherrell (23:38):
I would say be honest with yourself as far as like
that, that one key thing aroundwho you want to work with.
I've worked with all kinds ofbusinesses throughout my career
and even in my bookkeepingbusiness I've worked with
various different industriesbecause in the beginning it was
like I just got to get clients,I just got to grow, I just got
to get clients, I got bills topay and I was in a real big
(23:59):
hurry to quit my job, so Ididn't allow my job to be the
funder of the business longenough.
Had I waited to quit my job, Iprobably could have had
everything a little foundationmore in place before I left.
But I was like I'm ready to getout of here, I don't want to be
here anymore, and so I just Ijumped out there probably sooner
(24:23):
than I would have wanted to.
If I had to do it all overagain, I would probably wait a
little longer and I would dosome more foundation stuff
during that period where I wasdoing both jobs at the same time
.
So getting clear on who Iwanted to work with, being more
specific and intentional aboutthat versus just trying to
accept any and everybody, thatwould probably be the biggest
thing that I would change.
Camille (24:44):
Yeah, that's a big piece of advice and I feel like
that's very relatable, no matterwhat it is.
If you're in a place of like Ineed a change now.
Sometimes we jump into thingswithout going through the
process of but what does thatlook like?
And really I can go a littlebit slower and do it with more
purpose, and that's actuallysomething that you help people
with in designing their ownbookkeeping business.
(25:06):
Isn't that right?
You have a webinar that youshare how to do this.
Tell me more about that.
Sherrell (25:11):
Yeah.
So we have a program where weteach people how to do
bookkeeping so that they canwork in jobs for them, for other
firm owners or if they want tostart their own business.
And so we have a webinar nextThursday, the 5th June 5th,
where we're going to teach themkind of the foundation and the
roadmap, what I call theRockstar Recordkeeping Roadmap.
So it's kind of the foundationand the roadmap, what I call the
rockstar record keeping roadmap.
So it's kind of the fourfoundational things you need to
(25:32):
know and understand to dobookkeeping.
And so we're going to teachpeople how to do that so that if
you want to go and get a careerjob doing bookkeeping, you can,
or if you want to start yourown bookkeeping business, you
can, because entrepreneurship isnot for everybody.
That's also something else Iwish someone would have told me
then.
Like entrepreneurship is notfor everybody, for those who
want to just work for someoneelse, they can also use the
(25:55):
skill set in that space.
Camille (25:58):
And this episode is probably not going to come out
in time for that one.
How often do you do thesewebinars?
Will you have another onecoming up soon?
Sherrell (26:06):
Yeah, so actually I have them scheduled out for the
rest of the year.
So there'll be the firstThursday of every month for the
rest of this year, with theexception of July, because, oh
wait, no, the fourth of July isa Friday.
So yeah, so the first Thursdayof every month for the rest of
the year, if a holiday.
I don't think there are anyholidays on the first of the
month, so I think we're goodthere.
(26:26):
So yeah, if they can't attend.
Camille (26:31):
Awesome, okay, well, please tell everyone where they
can find you for more resourcesand how they can find more
information to be there, but I'mon.
Sherrell (26:57):
I have videos on YouTube where I'm sharing all
kinds of tips and resourcesevery week, in addition to I'm
sharing things on Instagram andI'm trying to get into Pinterest
.
I want to get more intoPinterest, yeah.
Camille (27:05):
Very cool.
Well, there's two questionsthat I ask everyone.
It is what are you reading,watching or listening to?
And the second is a motherhoodmoment that you'd like to share.
Sherrell (27:14):
So I'm currently reading a book called the
Tapping Solution and it's aboutrealigning your energy and
getting in line using themodality of tapping.
Very intrigued and interestedby that, someone introduced me
to it back in the fall and soI've been kind of instituting it
into my daily life, just tryingto get my energy in line and
(27:36):
with the chakras and all of that.
So that's what I'm currentlyreading right now and they
actually have like actual waysto do it in the book.
It's just not all technical,like they actually give you some
prompts and things to follow.
And then a mommy moment.
Ooh, I have a lot of mommymoments.
Part of my recent, most proudestmommy moment presently is that
(27:58):
my daughter, who went to schoolfor dance, is currently on tour
with SZA and that the amount ofpride that I felt that she knew
from day one, she knew from two.
I would say she was dancing inmy stomach because my stomach
used to do all the little things, but she's always known that
(28:19):
this is what she wanted to do.
She's always made it a priority.
She is nothing and no one getin the way of it.
She people wanted to date herand if they couldn't understand
her dance schedule she was likegoodbye, like it's always been
priority one, and so to see herwork this hard and the things
that we've sacrificed for her toachieve that goal makes me
(28:39):
probably the most proud thatI've probably ever been of
anything that they've ever done,including graduating from
school.
Camille (28:45):
That's amazing.
That's a lot of hard work.
I'll refer you to and I'll putit in the links below, because I
interviewed some people that dothat and it's an amazing
modality for figuring out how toovercome trauma or how to do
mindset work or manifestation.
It's amazing.
So, yeah, I want to check outthat book and your daughter.
(29:07):
You need to send me a link, sowe'll make sure to put all these
links below.
If I get a link I can share, Iwill share a link to your
daughter dancing, because thatis so cool.
To see such a long dance is hard, no matter what.
You know.
If you go through this stage ofhigh school, college level, it
is such a hard sport.
I can and I say this because Igrew up dancing but it does not
(29:30):
get enough credit for how muchthese girls put into it.
So I just appreciate that youunderstand that and you
supported her.
And what a cool thing to beable to look back and say and
now my girl's dancing with SZA,like that is so cool, so awesome
, awesome.
Well, thank you so much forcoming on and sharing about
(29:50):
building a bookkeeping business.
I think this will help so manypeople and if you're listening
to this now and wanting to learnmore about it, make sure to
check out the links below.
I also share content on how tobuild your own virtual assistant
business, which is very similarin terms of creating a business
on your terms, in your own way,and I think that's so powerful
and so amazing.
So thank you for being heretoday and make sure to leave a
(30:14):
rating and review, and we willsee you next time.
Hey CEOs, thank you so much forspending your time with me.
If you found this episodeinspiring or helpful, please let
me know in a comment.
In a five star review, youcould have the chance of being a
featured review on an upcomingepisode.
Continue the conversation onInstagram at callmeCEOPodcast,
(30:34):
and remember you are the boss.
Nobody wants to pay taxes, but we're all in business
to make money and so sometimesyou got to pay taxes.
But if you don't make any money, you not only do you not pay
taxes, but you can't supportyourself, you can't pay your
team, you can't.
You know, you can't do anythingif you're not a profitable
business.
So that's why I always leadwith pricing for profit.
Camille (00:27):
So you want to make an impact.
You're thinking about startinga business, sharing your voice.
How do women do it that handlemotherhood, family and still
chase after those dreams?
We'll listen each week as wedive into the stories of women
(00:48):
who know.
This is Call Me CEO.
Welcome back everyone to CallMe CEO.
This is your host, camilleWalker, where we celebrate women
building businesses, and thisepisode is all about building a
financial bookkeeping remotebusiness.
How do you do that?
How is that even possible?
And I can tell you, with myhusband being an accountant
background.
They are always in demand.
He recently posted a job for anaccounting lead at his work and
(01:12):
got so many applications.
But what's really cool aboutbuilding a business from home is
that so many small businessesneed the support but cannot
afford what it would cost to paysomeone full time.
So today we have an expert onhow to build a business like
that.
Cheryl T Martin is the founderand CEO of Nitrum Financial
(01:33):
Solutions.
It is an award-winningfinancial management and
education consulting company andshe helps companies and
organizations equip their teamswith the knowledge, skills and
abilities to perform accountingand bookkeeping skills.
So how do you build thatculture?
How do you build a businesslike that and make it live and
thrive.
She is going to share it withus today.
(01:53):
So, cheryl, thank you so muchfor being on the show today.
Sherrell (01:56):
Thank you for having me.
I'm excited to be here.
Camille (01:59):
Yeah, so tell everyone a little bit more about you,
where you live, how many kidsyou have, because being a mom is
a part of that conversation.
Sherrell (02:10):
So tell us a little bit more about you and your
background.
Yeah, so I'm in Maryland.
I'm right outside of WashingtonDC, right where if anybody is
familiar with the DMV rightwhere the Gaylord is in the
National Harbor.
I grew up most of my life inMaryland moved around a bit as a
kid, as a military kid but mostof my life in Maryland Moved
around a bit as a kid, as amilitary kid, but most of my
life I've lived here.
I have two girls who areofficially young adults, which
(02:31):
makes me really sad some days,but they are young adults.
They'll be 19 and 22 next month.
Camille (02:39):
Wow, I've actually stayed at that Gaylord and it is
gorgeous in that area.
It's not too far out of thecity where you could easily get
down and see a show, but itfeels remote enough that you're
like, oh, I'm in a gorgeousneighborhood and it's stunning.
I actually loved that area.
It's so beautiful.
Sherrell (02:58):
Yeah, it's really beautiful inside.
They got all the trees andthings, and it's located right
where Maryland, dc and Virginiaconnect, so it's definitely real
easy to get to anywhere withinany of those jurisdictions.
Camille (03:11):
Yeah, awesome.
Well, tell us a little bit moreabout building this business.
How did this start for you?
We had chatted before westarted this recording and you
had mentioned that you have abackground in accounting.
Have you always been a big fanof all things?
Sherrell (03:25):
finance, numbers- so funny story.
I ended up in accounting inhigh school.
I was taking, I had a half dayschedule, my senior year and one
semester I took a computerscience class and then the next
semester I took accounting and Iliked them both and I didn't
know how to choose when I wasgoing to college and when I got
(03:48):
there I was like I'm going to docomputer science.
And they said, well, you haveto take chemistry to be in
computer science.
And I was like well, thatdoesn't make sense.
And at that time science was ahard no.
And so I was like well, I guessI'm going to be an accountant.
And that's how I ended up inthe field.
And here I am, 28 years later.
I've done all the things.
I worked in public accounting.
I have my accounting degree.
I did corporate finance.
(04:10):
I've done taxes, I've doneaudits.
But I decided that I wanted towork for myself, and the easiest
business that I thought I couldwork for myself doing was the
bookkeeping part of it.
Camille (04:21):
Yeah Well, like I said, I think that there are two.
Anytime I'm coaching with anentrepreneur or a business owner
, the two major pain points arealways bookkeeping and marketing
, where you, as a business owner, need to keep the big ideas,
moving things forward, being thedecision maker and really
(04:42):
finding resources to hand offthe bookkeeping, the marketing
and or the admin, because thoseare the things that have to get
done.
But it's also something thatcan really hold you back if
you're, if you don't have theresources to get those things
done.
Would you agree?
Sherrell (04:57):
Oh, I absolutely agree on all three of those, because
you need the marketing to helpfuel business and get business
in the door, but you need toknow and you need to understand
the numbers and how to actuallyuse that data to grow the
business.
And you need to stay on top ofit, because obviously you have
to file taxes every single year,and so that is one of the main.
That's usually one of thethings that we tell people like
(05:19):
no matter how big or small youare, you need to hire somebody
to help them do that, becauseyou're not in business to do
that and you're not going tounderstand a lot of things,
you're not even going to want todo it, and it'll cost more
money later to try to go backand recreate a bunch of years
than it would be to just do itstraight up front.
Camille (05:38):
Yes, it's funny because , hearing talking about it, I
think of my husband talkingabout this specifically, because
this is his background and whathe does and his lifeblood
accounting.
And it is so many times when hehas been asked to help someone
out of the weeds years down theroad.
He's just like man.
(05:58):
If you even just did QuickBookslike this would solve so many
pain points, but we're just nottrained in that same field.
So, but today we're talking topeople who are interested
because if you pitched play,chances are you love that
language.
You love the language of money,of numbers, of business, which,
for all of us, we need tounderstand it.
(06:19):
We need to pay our taxes, weneed to pay people.
What would you say are some keyindicators of someone being
successful in running abookkeeping business?
Sherrell (06:29):
Oh, wow, that's a really good question.
So one of the things, one of thevery first things, that the
most important skill that Ithink a lot of people need is
how to problem solve, becauseaccounting is about a lot of
people think that accounting isall about the numbers and, like
a lot of times people are like,oh, I don't know, I'm not really
good at math and I'm like mathis like the smallest part of it,
(06:51):
because there's calculators,there's computers and the math
isn't complicated math, likewe're not doing statistics, it's
just basic fifth grade math, alittle bit of, you know,
addition, subtraction,multiplication and some division
.
There's no statistics and all ofthat involved, and so a lot of
people think it's about that,but really it's about the
(07:12):
compliance and the rules.
And then what happens is thatbusiness owners and sometimes
people who they've brought in tohelp them, don't really
understand what they're doing.
Or they're coming up with thesebright ideas, or they're seeing
stuff on the internet that someinfluencer told them they
should try something without allthe information and they create
these messes and then we haveto come in and fix them.
And so it's really aboutproblem solving being able to
(07:35):
listen to what the person istrying to do and what their
goals were, and then get themback on the right path to doing
it correctly get them back onthe right path to doing it
correctly.
Camille (07:47):
I like that you talk about that, because a lot of
times with accounting orbusiness, it's about thinking
where do I want my end point tobe and then working backward
where I think if you aren'tstarting with that perspective
in mind, that's where you getinto trouble, where you're like,
oh no, I'm overspending in thisway or this really isn't moving
the needle.
What do you think are some bighiccups that people make that
you are having to?
Sherrell (08:10):
One of the biggest ones is always trying to run
their business as their personalstuff through their business.
So a lot, you know, we havepeople who do gigs or
freelancing and they want tohave they don't want to have
multiple accounts, they want tohave one single account and so
they're trying to do businessand personal out of the same
account and it just kind ofmakes it a little messy and so
(08:31):
it makes it harder to separatethe two right.
Or they have a business accountand they're constantly trying
to pay for personal things outof it instead of just putting
themselves either on a setsalary or a set owner's
distribution or owner's draw sothat they can take the money on
a regular basis and pay it outof their personal funds.
That also gets people in a lotof trouble with the IRS, because
(08:51):
now it looks like you're justtrying to either rob Peter to
pay Paul or you're siphoningmoney.
They call it commingling themoney and so it makes it look to
them like you don't really havea business and it's more of a
hobby.
And so the goal is to make surethat people have a business and
that it's set up as a businessand that they run it like a
business, regardless of the sizeof it.
So commingling is definitelyprobably the biggest thing that
(09:13):
we see, or you know, addingtheir personal accounts to the
business books because they wantto also, at the same token,
where they're paying personalstuff out of the business
account, sometimes they'repaying for business stuff out of
their personal account, and soit's just mixing the money back
and forth and it just creates areally big mess.
And so being able to understandand siphon through all of that
(09:35):
and be able to problem solve andfigure out how to fix it is why
that's.
That is also another example ofwhy that's such a great skill
to have.
Camille (09:43):
Yeah, that makes sense.
I think that that there are somany benefits to having a
business where you can runthings through your business.
It's a huge benefit, but if youdon't know exactly how to do
that, it can get really messyreally quickly.
One thing that I liked aboutyour submission was that you
said one of the most rewardingthings that you do is help
(10:05):
entrepreneurs to pay themselvesmore regularly and ultimately,
more money, because you divideit in a way that it's actually
being more productive with themoney they're bringing in.
Can you talk to me a little bitmore about that?
Sherrell (10:20):
Yeah, so in my business, one of our core values
is to create wealth and legacyfor people in general.
That's why I originally startedit.
I started the business becauseI wanted to work for myself,
from home and be with mychildren, because I was tired of
either choosing business andwork choosing work or choosing
them.
And so I was like well, if Iwork for myself, then I don't
have to choose.
(10:40):
I can create some type ofharmony I'm not going to say
balance, but some type ofharmony to where I can do both.
And so what happens is we getinto this space of oh I done,
lost.
What am I trying to do?
Camille (10:54):
Just a fast.
You were saying that, yeah, theway that you were able to build
the business from home was sothat you could have more time
and then also to help businessowners make more money.
Sherrell (11:09):
Yes, yes, and so one of the reasons why I started was
so that I could also createfamily wealth and legacy for
myself, and so I use that as thecatalyst for why I work with
businesses.
So working with them, helpingthem to understand their numbers
, making sure all the numbersare accurate, showing them how
to create profitability, showingthem how to correctly pay
(11:30):
themselves and not do theco-mingling, showing them how to
correctly pay themselves andnot do the co-mingling.
So we implement a cashmanagement system where we can
help them be able to allocateall the money into different
buckets, and so there is abucket specifically set aside to
pay themselves, and so, overtime, we're able to increase
their whether they're not payingthemselves or paying themselves
a little bit.
We've been able to show themlike see the money is here.
(11:52):
We've been able to show themlike see the money is here and
how, when you're taking it anddoing all these things that are
not business related, how thathurts the business, including
being able to pay yourself thecorrect way.
And so, over the years, we'veimplemented this system.
It's not a system of my own.
I didn't create it myself.
I actually got it.
I got it from an author calledMike named Mike Michalowicz, and
the book is called Profit First.
(12:13):
Oh yeah, I.
I read that book and I was like, oh, I'm doing this and I tried
it and it worked.
And so I started helpingclients do the same thing, and
and through that system, we'vebeen able to help them pay
themselves and and or increasetheir salaries over the course
of within less than two years.
Camille (12:31):
Ooh, that's cool.
Yeah, that's a great book.
Profit First.
I should read that again, Wouldyou say.
For someone that is interestedin doing a business like this of
their own is an accountingdegree necessary.
Sherrell (12:45):
I would say no and so and I'm probably gonna a lot of
people are probably gonna beupset about it but to do
bookkeeping you do not need tohave an accounting degree.
You just need to be upset aboutit.
But to do bookkeeping you donot need to have an accounting
degree.
You just need to be properlytrained, understanding that and,
of course, that teaches youlike the foundations of
accounting.
So you do need to understandwhat a debit is and a credit is
and things like that.
(13:06):
But if you have the right typeof foundation and understanding,
then you can become abookkeeper.
A lot of people who have overthe years have kind of learned
it on the fly and so they've hadto learn through making
mistakes and doing things wrongand then having to go back and
correct it.
So I believe, if you get thetraining up front, you don't
necessarily need a degree.
You just need to understand howto do it and understand, like
(13:28):
some aspects of business also.
Camille (13:32):
So for you, can you tell us a little bit more about
your personal journey, Like howlong did it take for you to
become profitable and what werethe stages or steps that helped
you to get to a place where youwere like well, this is legit.
Sherrell (13:48):
So because I'm an accountant by trade and I've
worked in with small businesses,you know, for a number of years
before I actually started doingit as a business, I was always
I've always like profitabilityhas to be the number one goal.
There were a couple of yearswhere sales were a little low
and that I ended up havinglosses, but I was profitable in
like the very first year.
(14:08):
It wasn't until later yearswhen I started to try to grow
prematurely, where I hadn'texperienced losses.
And that's just coming withunderstanding how to operate a
business, because I knew how toset up a business legally but I
had never run a business.
I didn't know how to reallyoperate a business, and so I
kind of had to learn that alongthe way.
But I was initially profitablefrom the beginning until I
(14:29):
started to try to grow.
Camille (14:31):
What were some of those pain points that you learned or
doing?
What did you do?
Sherrell (14:39):
the wrong way that you figured out over the years Like
, oh, this is better.
So when hiring, like makingsure that the person is the
right fit.
So I was virtual when I firststarted my business.
It was kind of a hybrid.
So we had some clients thatwere virtual and then some
clients where I went on site andI decided that I wanted to be
100 percent virtual.
And this was before COVIDstarted.
So I had been virtual severalyears before COVID happened and
(15:04):
I decided to hire someone andit's not understanding that they
were a better fit for anin-person position and I was
trying to force them to bevirtual.
But they weren't as productivein that environment and so not
understanding the type of personthat I was hiring, also hiring
too soon, also paying people toomuch.
(15:24):
So when you're hiring, you haveto hire and hire for this, the
position, sometimes notnecessarily the person's
accolades and skill sets, ifthat makes sense.
So as someone who's coming inwith you know a CPA degree and
they've done all these years ofexperience, but they want to be
a bookkeeper, the bookkeeperrole pays a smaller salary than,
(15:47):
say, a CFO role.
So I can't pay them a CFO rolesalary just because they have
the accolades when the positionis a bookkeeper, you have to get
paid for that position, and soI learned that one.
I learned that one very early,because that is one of the
reasons why I started toexperience a loss in the
business, because I was payingother people such high salaries
(16:09):
that weren't commensurate to thepositions they were in and, as
a result, I had to cut my salary, and so that was.
Another hard lesson is that Ialways have to.
Because I was doing it fulltime, I need to have the ability
to pay myself a salary as well.
So that was one of our one ofmy pain points.
Pricing was a big pain point.
Camille (16:31):
Oh, that's the worst.
It's so hard to figure outpricing.
Let's talk about that.
How have you learned to do yourpricing?
Sherrell (16:37):
So I learned to price a couple of things.
One, to not price by the hour.
So as an accountant, typicallylike a lawyer, you're so busy
used to selling services by thehour.
But I learned real early on tojust create like packages of
services and so I would bundlecertain things together and sell
it that way which had a higherprofitability on them, because I
(16:59):
wasn't doing as many things orI could kind of bundle up and do
things in multi steps.
So I was able to bundle thepackages and charge a higher
price point so that I could makemore money on the back end.
Another tip is to ensureprofitability is to add the
profit on top.
So a lot of business people whohave businesses at any level,
(17:21):
they don't price their servicesto pay to include profit.
They just price it for whateverthey're doing.
So let's say they use asoftware and they pay someone
$20 an hour, they're just goingto price their services to cover
the hourly rate in the softwareand not include the profit on
top of it.
So once I change that pricingstructure, that also helps
(17:41):
create profitability in thebusiness.
Camille (17:44):
And that can be a mindset thing.
I mean, I think when I'mcoaching people about pricing, a
lot of it is getting out ofyour own way.
Are you drowning in your to-dolist, stuck in the day-to-day
tasks that keep you from scalingyour business?
You didn't start your dream tobe buried in busy work.
You started it to make animpact.
That's why I am here to helpyou find how the truth and the
(18:09):
beauty of delegation will helpyou to reach those goals much
more quickly.
I am offering a free discoverycall to help you identify
exactly what you need to do andhow to find the right virtual
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(18:31):
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the rest.
It's time to ditch theoverwhelm and step into your
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We can build your dreambusiness together.
Sherrell (18:54):
So yeah, so the mindset that people struggle
with around pricing is somethingthat is real.
It is something that happensall the time because people are.
So you know, we get caught upin the fact that maybe I
shouldn't charge this much, am Igood enough?
We get all up in our headthinking we're shouldn't charge
this much, am I good enough?
And we get all up in our headthinking we're not good enough.
We can't charge enough.
(19:14):
We can't charge those prices.
Who are we to think that peoplewill buy from us?
Are our services good enough?
Like all of that kind of playsinto the mindset of should I
price the services or should Iprice the product that way?
And so I just try to tellpeople all the time like you
have to price for profit.
Nobody wants to pay taxes, butwe're all in business to make
(19:35):
money, and so sometimes you gotto pay taxes.
But if you don't make any money, you not only do you not pay
taxes, but you can't supportyourself, you can't pay your
team, you can't.
You know you can't do anythingif you're not a profitable
business.
So that's why I always leadwith pricing for profit.
Camille (19:52):
Ooh, I like that.
I've never heard someone put itquite that way price for profit
.
I really like that because weare we're in the business to be
making money and there's noshame in that, and especially
when you know what you bring tothe table, that's a huge benefit
and peace of mind for people.
Was it hard for you to bringclients in?
I know that that's a bigquestion that we get a lot, you
(20:13):
know, especially as starting anew business not exactly knowing
what that's going to look like.
What would you say for that?
For people who are nervousabout maybe they didn't have
previous relationships andthey're starting from scratch,
what would you suggest for them?
Sherrell (20:26):
So so I, if you're starting from scratch, scratch,
like you have to get reallyclear on who you want to work
with and how you want to work.
So the fact that you want towork remotely versus not going
into an office is a real bigdifferent, like a real big
factor, because there are it mayseem like a lot of firms you
(20:47):
have to go into the office, butthere are a ton of people who
operate accounting andbookkeeping businesses that are
completely virtual.
I wish I had known about thembefore.
I had no idea.
I walked into this world and Iwas like eyes wide open, because
there are firms literallyacross the country, across the
world.
I've met people in Thailand,I've met people in Sri Lanka,
(21:12):
I've met people all across theUnited States, of course, in
Canada, all with businesses thatare 100% remote, were remote
before COVID and that were stilljust being remote.
And so, obviously, gettingreally clear on, like how you
want to work, because that willdictate where you work.
Another thing I would say isbeing aware of, like who you
(21:33):
want to work with, whether it'sand by that specifically like
industry wise, because everyindustry is also different, like
there's some parts ofaccounting and bookkeeping that
are the same, but when you getspecifically into a certain
industry, it can vary, right?
So manufacturing accounting isgoing to be different from
construction accounting, whichis going to be different from
(21:54):
retail accounting, as an example.
So just being honest withyourself about like, oh my gosh,
I really like this industry,like I love design and I love
all things creative and so Iwant to work with creatives
because that's what makes mehappy inside and I want to see
their success.
So definitely getting cleararound that as well.
Camille (22:14):
That's good advice, especially if you have an
understanding of a certain niche, of a product or a service or a
type of business.
That's a leg up.
I would imagine if you said Ispecialize with retail, online
retail, account bookkeeping orwhatever, because there are
different applications that arespecific to programming that
they might use or their way ofreceiving or sending out money.
(22:37):
So I would imagine that's agood way to get your foot in the
door is to niche down, if youcan.
Yeah.
Sherrell (22:44):
Yeah, and it also helps with the pricing right
Because now you're an expert inwith a certain industry.
Helps with the pricing rightBecause now you're an expert in
with a certain industry and soyou become more in demand for
that lane, versus trying toservice all the people and
learning all new differentsoftwares, new different
processes, which kind of stuntsyour capacity to be able to
serve them all well.
So if you're specific about acertain industry, a certain
(23:06):
niche, you can kind of hone inon that and then you can raise
your prices just because of thatalone.
So it's another way to get moreprofitability in a business.
Camille (23:16):
I love that.
What would be something that ifyou were to give someone advice
, knowing what you know now?
I mean, we've talked a littlebit about this, but if there was
a bit of advice that you couldgive someone like, or yourself
if you were starting out firsttime, what's a piece of advice
that you would give?
Sherrell (23:38):
I would say be honest with yourself as far as like
that, that one key thing aroundwho you want to work with.
I've worked with all kinds ofbusinesses throughout my career
and even in my bookkeepingbusiness I've worked with
various different industriesbecause in the beginning it was
like I just got to get clients,I just got to grow, I just got
to get clients, I got bills topay and I was in a real big
(23:59):
hurry to quit my job, so Ididn't allow my job to be the
funder of the business longenough.
Had I waited to quit my job, Iprobably could have had
everything a little foundationmore in place before I left.
But I was like I'm ready to getout of here, I don't want to be
here anymore, and so I just Ijumped out there probably sooner
(24:23):
than I would have wanted to.
If I had to do it all overagain, I would probably wait a
little longer and I would dosome more foundation stuff
during that period where I wasdoing both jobs at the same time
.
So getting clear on who Iwanted to work with, being more
specific and intentional aboutthat versus just trying to
accept any and everybody, thatwould probably be the biggest
thing that I would change.
Camille (24:44):
Yeah, that's a big piece of advice and I feel like
that's very relatable, no matterwhat it is.
If you're in a place of like Ineed a change now.
Sometimes we jump into thingswithout going through the
process of but what does thatlook like?
And really I can go a littlebit slower and do it with more
purpose, and that's actuallysomething that you help people
with in designing their ownbookkeeping business.
(25:06):
Isn't that right?
You have a webinar that youshare how to do this.
Tell me more about that.
Sherrell (25:11):
Yeah.
So we have a program where weteach people how to do
bookkeeping so that they canwork in jobs for them, for other
firm owners or if they want tostart their own business.
And so we have a webinar nextThursday, the 5th June 5th,
where we're going to teach themkind of the foundation and the
roadmap, what I call theRockstar Recordkeeping Roadmap.
So it's kind of the foundationand the roadmap, what I call the
rockstar record keeping roadmap.
So it's kind of the fourfoundational things you need to
(25:32):
know and understand to dobookkeeping.
And so we're going to teachpeople how to do that so that if
you want to go and get a careerjob doing bookkeeping, you can,
or if you want to start yourown bookkeeping business, you
can, because entrepreneurship isnot for everybody.
That's also something else Iwish someone would have told me
then.
Like entrepreneurship is notfor everybody, for those who
want to just work for someoneelse, they can also use the
(25:55):
skill set in that space.
Camille (25:58):
And this episode is probably not going to come out
in time for that one.
How often do you do thesewebinars?
Will you have another onecoming up soon?
Sherrell (26:06):
Yeah, so actually I have them scheduled out for the
rest of the year.
So there'll be the firstThursday of every month for the
rest of this year, with theexception of July, because, oh
wait, no, the fourth of July isa Friday.
So yeah, so the first Thursdayof every month for the rest of
the year, if a holiday.
I don't think there are anyholidays on the first of the
month, so I think we're goodthere.
(26:26):
So yeah, if they can't attend.
Camille (26:31):
Awesome, okay, well, please tell everyone where they
can find you for more resourcesand how they can find more
information to be there, but I'mon.
Sherrell (26:57):
I have videos on YouTube where I'm sharing all
kinds of tips and resourcesevery week, in addition to I'm
sharing things on Instagram andI'm trying to get into Pinterest
.
I want to get more intoPinterest, yeah.
Camille (27:05):
Very cool.
Well, there's two questionsthat I ask everyone.
It is what are you reading,watching or listening to?
And the second is a motherhoodmoment that you'd like to share.
Sherrell (27:14):
So I'm currently reading a book called the
Tapping Solution and it's aboutrealigning your energy and
getting in line using themodality of tapping.
Very intrigued and interestedby that, someone introduced me
to it back in the fall and soI've been kind of instituting it
into my daily life, just tryingto get my energy in line and
(27:36):
with the chakras and all of that.
So that's what I'm currentlyreading right now and they
actually have like actual waysto do it in the book.
It's just not all technical,like they actually give you some
prompts and things to follow.
And then a mommy moment.
Ooh, I have a lot of mommymoments.
Part of my recent, most proudestmommy moment presently is that
(27:58):
my daughter, who went to schoolfor dance, is currently on tour
with SZA and that the amount ofpride that I felt that she knew
from day one, she knew from two.
I would say she was dancing inmy stomach because my stomach
used to do all the little things, but she's always known that
(28:19):
this is what she wanted to do.
She's always made it a priority.
She is nothing and no one getin the way of it.
She people wanted to date herand if they couldn't understand
her dance schedule she was likegoodbye, like it's always been
priority one, and so to see herwork this hard and the things
that we've sacrificed for her toachieve that goal makes me
(28:39):
probably the most proud thatI've probably ever been of
anything that they've ever done,including graduating from
school.
Camille (28:45):
That's amazing.
That's a lot of hard work.
I'll refer you to and I'll putit in the links below, because I
interviewed some people that dothat and it's an amazing
modality for figuring out how toovercome trauma or how to do
mindset work or manifestation.
It's amazing.
So, yeah, I want to check outthat book and your daughter.
(29:07):
You need to send me a link, sowe'll make sure to put all these
links below.
If I get a link I can share, Iwill share a link to your
daughter dancing, because thatis so cool.
To see such a long dance is hard, no matter what.
You know.
If you go through this stage ofhigh school, college level, it
is such a hard sport.
I can and I say this because Igrew up dancing but it does not
(29:30):
get enough credit for how muchthese girls put into it.
So I just appreciate that youunderstand that and you
supported her.
And what a cool thing to beable to look back and say and
now my girl's dancing with SZA,like that is so cool, so awesome
, awesome.
Well, thank you so much forcoming on and sharing about
(29:50):
building a bookkeeping business.
I think this will help so manypeople and if you're listening
to this now and wanting to learnmore about it, make sure to
check out the links below.
I also share content on how tobuild your own virtual assistant
business, which is very similarin terms of creating a business
on your terms, in your own way,and I think that's so powerful
and so amazing.
So thank you for being heretoday and make sure to leave a
(30:14):
rating and review, and we willsee you next time.
Hey CEOs, thank you so much forspending your time with me.
If you found this episodeinspiring or helpful, please let
me know in a comment.
In a five star review, youcould have the chance of being a
featured review on an upcomingepisode.
Continue the conversation onInstagram at callmeCEOPodcast,
(30:34):
and remember you are the boss.
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