In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo.
In our conversation, we discuss why product positioning is so critical for a successful launch, strategies for testing your positioning before launching, and how to build a community of qualified potential buyers in the pre-launch phase so that when you launch you get momentum right off the bat. Even if you've already launched your product, you will still get a lot from this episode.
View the video and show notes at: https://wondertreemedia.com/podcast-001-how-to-position-product-launch/
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