Salon Social Media Agency Owner Spills Her Secrets: The Content Strategy That Actually Books Appointments

Season Two kicks off with a bang! 🎉

Host Brayden Lee reunites with his "sister from another mister" Jewel Vincent (Modern Day Social) for their one year anniversary and let's just say, many martinis have been consumed since their first meeting.

Fresh off scaling her team and niching down hard into hair and beauty, Jewel spills the tea on why she ditched the vanity metrics obsession, how she's building a business that actually matters, and the loyalty program strategies that are keeping salons booked solid.

Between celebrity silhouette games, behind the scenes chaos, and some seriously candid business advice, this episode proves that the best partnerships happen when you stop trying so hard and just let the magic unfold.

Warning: Contains unfiltered friendship energy and way too many inside jokes. You've been warned 😅

CHAPTERS

1. Welcome (00:00:00)
   • Brayden kicks off Season Two with his marketing bestie Jewel Vincent - and reveals this was actually their first meeting ever (spoiler: they're basically inseparable now).
2. From Solo Hustle to Team Empire (00:01:24)
   • Jewel spills on scaling Modern Day Social from one-woman-show to a team operation, plus why niching into hair & beauty was the smartest business move she ever made.
3. The Growing Pains Every Salon Owner Knows (00:05:02)
   • Real talk about transitioning from doing everything yourself to actually leading a team - and why systems aren't just buzzwords, they're survival tools.
4. What's Actually Working in Hair Industry Content Right Now (00:06:00)
   • The trends that matter, what clients really want to see, and why chasing vanity metrics is the fastest way to burn out your marketing budget.
5. Content That Actually Books Appointments (00:09:04)
   • Breaking down content funnels that work for salons - how to create posts that nurture clients instead of just collecting likes.
6. The 3-Layer Content Strategy That Fills Your Books (00:10:22)
   • Jewel reveals her top, middle, and bottom funnel breakdown with real examples that salon owners can steal immediately.
7. Behind the Magic: How Viral Content Gets Made (00:12:00)
   • Ever wondered how those perfectly polished posts happen? Jewel walks through her editing process and shares client wins.
8. Why Educational Content Beats Sales Posts Every Time (00:13:19)
   • The content mix that builds trust, positions you as the expert, and keeps clients coming back (hint: it's not what you think).
9. Ad Break: The Loyalty Program That's Changing Everything (00:14:45)
   • Brayden shares a client success story that'll make you rethink how you retain customers - plus how to get your own custom program.
10. Lightbox Appreciation & Good Vibes (00:16:54)
    • A moment to appreciate good lighting and even better friendship energy.
11. Celebrity Hair Guessing Game (00:17:36)
    • The segment that proves Brayden and Jewel should never be left unsupervised - celebrity silhouettes meet hair industry chaos.
12. Your Chance to Win $30K in Business Prizes (00:23:22)
    • The competition announcement that could literally transform your salon - here's how to enter and what you could win.

Tools and Segments

• ManyChat: 09:04
• Mailchimp: 14:44
• They Said It, We Reddit: 02:07
• Loyalty Program for Salons: 14:55
• YSS Loyalty: 00:15:58

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