Real estate is having its travel-agent moment — but the higher calling is stewardship. Serial Entrepreneur, investor, and Sutton Group CEO, Ross McCredie explains how verified identity and accurate data can protect families from financial abuse and turn brokerages into true homeowner wealth platforms.
In this episode:
- The “travel agent → advisor” shift and what it means for REALTORS®
- From one-off deals to long-term asset/portfolio management
- Verified IDs, digitized property portfolios, and cleaner data for AI
- How transparency helps prevent elder & financial abuse
- Canada lens: policy, infrastructure, and why build here now
- What pros must do in the next 5 years; what consumers should ask
Guest: Ross McCredie — CEO, Sutton Group
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Full Show Notes: Available Now!
[00:00] Elder abuse & fraud: why it matters
[00:20] Show open
[00:44] Host intro & setup
[01:20] Who is Ross McCredie (bio)
[02:13] Travel → real estate: the disruption analogy
[03:28] Has the industry really changed?
[04:17] From transactions to homeowner-centric “wealth” model
[06:09] Affordability, options & fiduciary collaboration
[08:03] “Who’s we?”—Sutton + Cornerstone platform
[09:31] Web3 roots & platform distribution
[10:26] Digitizing/verification: people, pros, and property
[12:15] Partners & rollout (Interac, BC/ON)
[13:15] Example: verified data across an owner’s lifecycle
[15:17] Raising the bar: standardizing top-agent practices
[17:16] The next 5 years: attrition, liability, professionalism
[20:16] AI in real estate: data quality over hype
[24:41] For consumers: true cost of ownership & planning
[27:09] Elder abuse deep dive: prevention by design
[34:21] Canada vs US: transparency, lawsuits, incentives
[38:06] Adoption, teams & community advocacy
[41:19] Why build in Canada? Talent, infrastructure, urgency
[46:07] Proptech community, collaboration & close
Keywords: Canada housing, real estate innovation, verified data, digital identity, elder financial abuse, MLS accuracy, AI in real estate, homeowner wealth management, proptech, Vancouver
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