Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the dynamic world of branding and marketing. In today’s episode, we dive into the major shifts reshaping the digital landscape, the evolving nature of B2B vs. B2C marketing, and the crucial role agencies play in helping businesses adapt and grow.
Recent trends underscore the transformative impact of AI on consumer behavior and brand strategy, challenging traditional marketing approaches. This discussion offers actionable insights for businesses aiming to connect more authentically with their audiences and drive sustainable growth.
Joining us is Spencer Saunders, President of Art & Science, a Toronto-based branding and marketing agency known for strategic brand solutions.
Key Highlights:
1. Shifts in Digital & Marketing Services: Spencer discusses the biggest changes driven by AI, brand evolution, and shifting consumer behaviors, and how companies should adapt.
2. The Fallacy of B2B vs. B2C Marketing: Why brand experiences must be seen through a human lens, transcending traditional audience distinctions.
3. The Role of Agencies: The essential value agencies bring in today’s fast-changing marketing environment and when businesses should consider partnering with one.
4. Driving Revenue in Veterinary Consolidation: Spencer shares a success story of transforming a veterinary group’s customer acquisition strategy to generate exceptional top-line revenue.
5. Launching Lokum: An introduction to Lokum, a new solution designed to help multi-location businesses drive a steady flow of net new customers.
Special Thanks to Our Partners:
- RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
- UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
- Google: https://www.google.ca/
- A1 Global College: https://a1globalcollege.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
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