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July 16, 2025 13 mins

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the innovative platforms and entrepreneurial journeys shaping how we connect and experience events. Today, we’re focusing on building lasting communities, the evolving landscape of live events, and how technology fosters deeper audience engagement.

Joining us is Aiden Bustard, Co-Founder and Chairman of Novelt, a technology company enhancing how people discover, attend, and engage with live events. We'll discuss building communities, the future of events, and how to turn attendees into passionate advocates. Let’s dive in!

Key Highlights:

1. How We Are Building Communities That Last: Aiden will share the key principles and strategies behind building lasting communities, and how Novelt’s platform facilitates the creation of enduring connections.

2. The Future of Events and Experiences: Aiden will discuss his vision for the future of live events and experiences, and how technology will continue to shape how people discover, attend, and engage with them.

3. Examples of Turning Attendees into Advocates: Aiden will share specific examples or strategies for how event organizers can effectively turn attendees into passionate advocates for their events and communities.

4. Aiden's Journey and Motivation: Aiden will talk about what sparked his involvement with Novelt and the mission behind it. He’ll explain what personal experiences or observations led him to focus on enhancing community and simplifying the event experience.

5. Other Inspiring Projects: Aiden will share more about his Trybe Leaders podcast, which has similar capabilities for growth and inspiration, and provide insights into how it contributes to his mission.

Special Thanks to Our Partners:

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

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