Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In today’s episode, we focus on the journey of growing a service business, the power of founder-led growth, and how to build software that truly delivers value. We’ll discuss the challenges of scaling a service-based business, leveraging personal brand and community, and the essentials of effective digital transformation.
Joining us today is Graeme Barlow, CEO of Iversoft, a full-service software development agency that helps businesses build, scale, and modernize their digital products.
Key Highlights:
1. Scaling a Service Business: Graeme shares key lessons and challenges from scaling Iversoft from a small team to a 50+ person agency and growing revenue tenfold.
2. Founder-Led Growth: How Graeme’s personal brand, network effects, and community-building initiatives like FounderLink have driven high-value opportunities for Iversoft.
3. Building Software That Actually Delivers Value: The common mistakes companies make with digital transformation and how Iversoft ensures their software delivers tangible value and desired outcomes.
4. From Gaming Communities to Business Leadership: How Graeme’s experience in building online gaming communities helped him develop the leadership skills necessary to scale Iversoft.
5. The Role of Community and Relationship-Building: The importance of community and relationship-building in scaling Iversoft and attracting high-value opportunities.
Special Thanks to Our Partners:
- RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
- UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
- Google: https://www.google.ca/
- A1 Global College: https://a1globalcollege.ca/
- ADP Canada: https://www.adp.ca/en.aspx
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
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