Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we delve into the importance of building a purpose-driven business, strategic marketing for growth, and the crucial role of mental health in entrepreneurship.
Our guest today is Jennifer Usher, Founder & Chief Marketing Strategist at Swoop Marketing & Communications, a full-service marketing consultancy that specializes in helping small-to-mid-sized businesses create meaningful and strategic campaigns.
Jennifer shares her inspiring journey, including how empathy and values have shaped her business, especially following the loss of her son Brandon. We also discuss how small businesses can implement strategic marketing to grow effectively and why mental health awareness is critical in leadership and entrepreneurship.
Key Highlights:
Special Thanks to Our Partners:
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
A1 Global College: https://a1globalcollege.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
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