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July 16, 2025 30 mins

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore cutting-edge technologies and ethical considerations shaping the future of business. Today, we're focusing on the transformative power of Artificial Intelligence in sales and the critical role of ethics and regulations in its application. As AI drives sales productivity and revenue growth, its responsible and ethical use becomes crucial for businesses seeking to leverage its full potential.

Joining us today is Dr. Cindy Gordon, CEO & Founder of SalesChoice, a SaaS and Data Sciences company focused on enabling human advantage through Trusted AI Methods. Dr. Gordon is a leading voice in AI and ethics, and today we'll discuss the intersection of AI, ethics, and regulations in sales. Let’s dive in!

Key Highlights:

1. AI, Ethics, Regulations, and the Application of All 3 in Sales: Dr. Gordon will explain how AI, ethics, and regulations are converging in the context of sales, and share the key considerations businesses need to ensure they’re using AI responsibly and ethically in their sales processes.

2. AI Applications in Sales: Dr. Gordon will discuss some of the most effective ways businesses can leverage AI to improve sales performance, increase revenue, and enhance sales team productivity.

3. SalesChoice's AI Platform: InsightEngine™: Dr. Gordon will talk about SalesChoice’s AI platform, including SalesInsights™ and MoodInsights™, and how they address different aspects of sales and employee productivity.

4. Trusted AI Methods: Dr. Gordon will explain what “Trusted AI Methods” means in practice and why trust is so important in the adoption of AI solutions.

5. AI Enablement Advisory and Strategy Solutions: Dr. Gordon will outline the services SalesChoice provides and how they help organizations across diverse AI use cases.

Special Thanks to Our Partners:

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

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