Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore the world of conversational AI and how Canadian businesses can leverage AI-driven solutions to enhance customer engagement and sales automation.
Our guest today is Russell Ward, Co-Founder and CEO at Massively.ai. Russell’s journey spans leading marketing for brands like Teletoon, Cartoon Network, and Adult Swim, to pioneering AI-driven research with CRIS Research. At Massively, he has built MAT by Massively, a conversational marketing SaaS platform that empowers businesses to connect with customers using AI chat tools. Today, we discuss the evolution of Massively, practical AI adoption for small businesses, and the future of customer engagement in a digital-first world.
Key Highlights:
1. From Storytelling to AI Chatbots: How Massively transitioned from a storytelling platform to an AI-powered conversational marketing SaaS.
2. AI for Small Business: How AI chat tools help small businesses boost engagement, generate leads, and automate sales easily.
3. Adopting AI Tools: Simple steps for small business owners to build and manage AI chatbots using the self-serve MAT platform.
4. Future of Customer Engagement: The role of conversational solutions in driving meaningful connections and experiences.
5. DM Canvas & Vision Ahead: Massively’s long-term vision, lessons from DM Canvas, and the future of conversational marketing.
Special Thanks to Our Partners:
- RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
- UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
- Google: https://www.google.ca/
- A1 Global College: https://a1globalcollege.ca/
- ADP Canada: https://www.adp.ca/en.aspx
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
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