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August 5, 2025 21 mins

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.

In today’s episode, we’re diving into the essential world of employee benefits and retirement solutions for small and medium-sized enterprises. We’ll discuss the growing need for scalable benefits, technology’s role in modernizing employee benefits, and how flexible benefits are becoming a key talent strategy for Canadian businesses.

Joining us are Matt Lievers, Executive Vice President, Strategy & Implementation, Canadian Employee Benefits & Retirement at Hub International, and Addison McCulloch, Product/Project Manager on the National Strategy & Implementation Team at Hub International.

Key Highlights:

  1. The Growing Need & Pain Points for SME Benefits: Matt discusses the challenges Canadian SMEs face in offering competitive employee benefits and the need for scalable solutions.
     
  2. Technology's Role & Modernizing SMB Benefits: Addison explains how technology is transforming group benefits for small businesses and what makes Hub’s new platform more accessible.
     
  3. Flexible, Personalized Benefits as a Talent Strategy: Matt elaborates on how lifestyle-based benefits support recruitment and retention, and why personalized coverage is a competitive edge.
     
  4. Product Design & Real-World Impact for Small Businesses: Addison shares how small businesses, like a 9-person architecture firm, are benefiting from Hub’s SMB solution.
     
  5. Overcoming Hiring Challenges & Future Outlook: Matt and Addison discuss how SMBs can tackle hiring challenges with a comprehensive benefits strategy and what's next for Hub International.

Special Thanks to Our Partners:

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

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