Time = Money? How to Reclaim Both as a Small Business Owner!

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the tools and strategies that help small and medium-sized enterprises thrive. Today, we’re focusing on the critical role of technology in managing finances, alleviating burdens, saving time, and driving growth for SMBs.

Joining us today is Brad Terakita, Vice-President of Marketing at FreshBooks, an accounting software company designed for small, service-based businesses. We'll discuss how marketing strategy and smart technology solutions can streamline processes, improve customer experience, and help SMBs overcome financial management challenges.

Key Highlights:

1. Marketing Strategy / Technology and Impact on Growth and Scalability: Brad will explain how a defined marketing strategy and the right technology can drive SMB growth and scalability, comparing technology to a compass guiding businesses to their goals.

2. Customer Experience Focus and Operational Impact: Brad will discuss the importance of customer experience and how FreshBooks helps businesses manage finances, get paid on time, and focus more on customers, building brand advocates.

3. Managing Finances / Growth Challenges as an SMB: Brad will explore financial challenges SMBs face, particularly insights from the Tax Time Survey, and how FreshBooks addresses these challenges to support growth.

4. How FreshBooks Helps Small Businesses Integrate and Utilize Technology Effectively: Brad will share how FreshBooks helps SMBs integrate and utilize technology to manage finances and operations, highlighting current trends in tech adoption.

5. Saving Time, Money and Stress with FreshBooks: Brad will discuss how FreshBooks helps SMB owners save time, money, and stress, detailing the features and functionalities that make it an essential tool for business owners.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.