Why WiFi Is the Most Underrated Marketing Growth Channel

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how businesses can transform guest WiFi into a marketing and data powerhouse to enhance customer experiences, drive loyalty, and generate measurable ROI.

Joining us is Zahid Rawat, Senior Marketing Manager at Aislelabs. Zahid shares his expertise on leveraging first-party data, AI-driven marketing analytics, and physical space intelligence to help businesses—from shopping centers to restaurants—connect with customers and maximize engagement.

Key Highlights:

1. Guest WiFi as a Marketing Channel: How businesses can turn WiFi into personalized campaigns to boost repeat visits and loyalty.

2. Physical Space Analytics & First-Party Data: Using customer intelligence to understand visitor behavior and improve experiences.

3. AI in Marketing: Real-world examples of AI analyzing campaigns to enhance engagement and retention.

4. Standing Out with Technology: How SMEs can leverage underrated marketing tech to cut through noise and grow.

5. Aislelabs’ Vision: Driving long-term customer engagement and ROI through data-driven insights and innovative platforms.

Special Thanks to Our Partners:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Google: https://www.google.ca/

A1 Global College: https://a1globalcollege.ca/

ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.