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June 19, 2025 75 mins

Hoje temos Lilian Carvalho, professora de Marketing da FGV-EAESP e especialista em Comportamento do Consumidor. Lilian está aprofundando seus estudos sobre os efeitos da ocitocina no comportamento, com estágio doutoral pela Concordia University (Canadá), sob a supervisão do renomado Dr. Gad Saad. Seus interesses incluem experimentos, psicologia evolucionista e neuromarketing. Uma conversa deliciosa sobre comunicação, sobre o mercado, sobre gerações e, principalmente, sobre as mudanças de comportamento causadas pelo impacto da tecnologia.

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LíderCast 372 - Lilian Carvalho - Comunicação e Gerações- #LiderCast372  #empreendedorismo #liderança #comunicação #neuromarketing #consumo #ocitocina

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