Why Vacation Bible School Might Be the Most Important Week of the Year: Zack Carden | Episode 288

What do Listerine strips, backyard barbecues, and cartoon characters have to do with kids meeting Jesus? More than you might think.

In this lively and insightful episode of Candid Conversations, host Jonathan Youssef welcomes back Zack Carden—pastor, storyteller, and creator of Grey Bobby Ministries—to explore the incredible opportunity churches have with Vacation Bible School (VBS).

Zack shares how his passion for the Gospel and kids collided unexpectedly, leading to years of creative VBS leadership that blends humor, theology, and deep discipleship. Together, they unpack why VBS still works, how it transforms both kids and teen volunteers, and what churches can do to make the most of this high-impact week.

In this episode, you will learn:

• Why the 3–13 age window is spiritually critical
• What unchurched families really think about sending kids to VBS
• How to follow up meaningfully after the last water balloon pops
• The simple tool Zack uses to draw kids (and their families) back to church
• How parents can disciple kids without feeling overwhelmed
• Learn how to use your church's VBS to reach your community and keep them coming back.

Whether planning this year’s VBS or wondering if it’s still worth doing, this episode will reignite your vision for reaching the next generation with the Gospel.

More from Zack Carden:

Find Zack Carden's Biblical storytelling content for kids: Visit Greybobby Ministries

Jonathan learns more about Greybobby from Zack: Listen here

Remember, it's not too late to register for VBS, invite a friend, or start planning for next year. Schedule it, defend it, and watch God move.