August 13, 2025 • 16 mins
#013 and Part 3 of Build A Candle Business series.
**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **
Ready to transform your candle business from DIY to polished professional? This week we're diving deep into the art and science of visual branding—the key to creating instant trust with your ideal customers.
After securing your business name and online presence, creating a cohesive visual identity is what makes your candle brand feel legitimate and trustworthy. We break down five essential elements of professional branding: selecting brand colors and fonts that evoke the right emotions, designing a memorable logo that works across all platforms, creating versatile secondary brand marks, developing a comprehensive style guide, and applying your visual elements to labels and stationery.
The right visual identity isn't just pretty packaging—it's strategic communication. Are you aiming for minimal and modern, cozy and nostalgic, or bold and unapologetic? Your choices in colors, fonts, and design elements should reflect your brand's personality and resonate with your target customer. We share practical tips like limiting yourself to two fonts on labels, ensuring your logo works in black and white, and documenting everything in a simple style guide that will serve you as your business grows.
Many candle makers get stuck in permanent DIY mode when it comes to branding, but professional visuals are what separate hobbyists from serious contenders in the marketplace. Whether you're creating labels, packaging, thank you cards, or social media graphics, consistency is key to building recognition and trust. Ready to level up your candle business with branding that makes customers take notice? Listen now and transform how your brand connects with customers.
Don't forget to check out our partner ToAuto for all your wax melting needs—their reliable, affordable melters are a must-have for efficient production. Use our exclusive link below for special savings!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
Welcome back to our series on how to start a candle
business.
This is week three in theseries, so if you're just now
tuning in, I highly recommendthat you check out week one,
where we selected our niche anddefined our target customer, and
week two, where we did atrademark search and secured our
domains.
Once you've picked your nameand claimed your space online,
it's time to make your brandlook well, like a brand.
(00:20):
This is where so manybusinesses stay stuck in that
DIY mode, but with the rightpieces in place, your visuals
can instantly create trust andconnection with your customer.
Now let's walk through the fivebig pieces that you'll want to
focus on this week.
Before we dive in, I want togive a shout out to Tuato for
partnering with us on thisseries.
(00:40):
Tuato wax melters are amust-have part of our business,
simply because they melt waxfast, they hold a steady
temperature and they'reaffordable.
If you're looking for a melter,or several, to make production
faster, I highly recommend Tuato.
In the notes below, you willfind an exclusive link that will
save you additional money atcheckout.
All right, so the first step tobuilding your visual identity
(01:02):
for your brand is gonna be topick out those brand colors and
your fonts.
Now, your colors and fonts setthe entire vibe of your brand.
Are you minimal and modern?
Are you, let's say, cozy andnostalgic?
Or what we're doing with ourwithout brand is we're trying to
go with bold and unapologetic?
Let's think about this.
What emotion or personality doyou want your brand to evoke?
How will your colors lookacross your labels, your
(01:25):
packaging, signage, social media, stationary?
Choose one or two main brandcolors and then have two or
three accent neutrals.
Now pick one primary font.
This is gonna be the font thatyou're gonna use for your
headlines, your titles, thenaming of your candle on your
(01:46):
label per se, and then you alsowant to have a supporting font
that is going to be for thesmaller text or the body text on
your website.
Other places that your headlinefont will not be used For Art
Without Brain, we're usingbullet typefaces.
Then we're also going to beusing black and white for our
colors, but with neutral pops ofcolor to give it that accent in
different places.
(02:07):
We're trying to have a feelingof confidence, warmth and
activism within our color scheme.
So I think that's going toreflect pretty nicely.
Step two is going to be todesign your logo and wordmark,
your logo is often the firstthing that someone sees, so you
want to make sure that you makeit count.
A wordmark is your brand name,written in a specific font or a
(02:32):
custom style.
You can also create a graphiclogo if you want an icon or
shape to represent your brand.
For example, we are using aflame inspired circle for our
without brand.
It is a visual if a candle waslit and you are looking down
directly on top of a candle.
If you're looking down, that iswhat our icon is representing
there inside of the WithoutBrand.
(02:53):
For us.
Now, it doesn't have to becomplicated.
Simple is actually memorable.
Think about how it's going toshow up on your labels, your
boxes, your thank you cards,social media profile pictures,
your labels, your boxes, yourthank you cards, social media
profile pictures.
You want to make sure also thatit's going to look good in
black and white, because if yourlogo is full of all different
(03:14):
colors, it might not print verywell, it might not look great in
all different use cases.
So something to keep in mindthink about where you're going
to use it.
If you're going to print off aletterhead for your business, if
you have a very colorful logo,are you going to have that on
that letterhead?
And, if not, if you're going todo it in black and white, make
(03:35):
sure it's going to look okay.
I see this often when peoplewill have flowers.
If you have flowers in yourlogo with all different colors
you have greens and pinks andblues and yellows and a variety
of colors it looks great incolor, but it's really hard to
show the same feeling in blackand white.
(03:56):
So keep that in mind.
Brands out there you look at,say, apple or McDonald's or
Target or Walmart any of thesebrands out there they keep a
rather simple logo that, eventhough they may be in color,
that we see them they can alsouse those in black and white,
just fine, and you'll knowexactly what that is.
(04:19):
You know, you would know if thearches of McDonald's was in
black and white.
You would know if the Walmartsign or the Target bullseye were
in black and white.
Have the same style with yourcandle brand and see, hey, if
this colorful logo that I'vedesigned was only in black and
white, would it look the same?
(04:39):
So something to think aboutthere.
Step three is going to be tocreate a secondary brand mark if
you need it.
So this is going to be optional, but it is helpful.
A secondary mark can be usedwhen your full logo doesn't fit.
So our full logo is going to beour icon and then the without
word mark.
But we will also be able to usejust that icon itself as a
(05:01):
secondary brand mark and we willbe using that in a lot of
places where having a horizontallong logo isn't going to always
fit.
So that might be on the top ofpackaging, that might be on the
bottom of letterhead, that mightbe in different places on our
website.
It could also be on other stuffbesides candles that we're
(05:23):
going to be using.
If your wordmark is pretty longand you are doing, let's say, a
wax melts with a smallercontainer, you may just want to
have a secondary brand mark onthere.
For us, we are essentially justbreaking up our logo, which
includes an icon and ourwordmark.
We are just breaking that iconoff and we'll be using that as a
(05:45):
solo secondary brand mark.
So generally we would have ourentire logo is going to be both
together, but secondarily wewill use the icon solo and that
will fit in many places andit'll become recognizable over
time for us.
A couple other good uses for asecondary brand mark would be if
you are going to have a stamp,if you're going to stamp the
(06:06):
side of your boxes, if you'regoing to have miniature stickers
that you are going to seal yourwhen you wrap up your candles.
If you are going to have withtissue paper, you want to have a
sticker to keep it closed Alsopart of the unboxing experience.
You may have some stickers usedwithin there, and having a
small circle sticker just havingan icon, a secondary brand mark
(06:28):
, might be ideal there versusyour entire logo.
Also, think about your socialmedia posts that you may be
using.
If you're going to be creatingdifferent images, say in Canva,
you may not want to have yourlogo front and center all the
time because it distracts peoplefrom what you're trying to show
in your visual images and inyour post.
(06:48):
Or if you're running ads onFacebook, it's not going to be
necessarily about the brand andthe logo.
It's about the products thatyou're trying to sell.
So your candles, your wax melts, room sprays, perfumes whatever
you're selling should be frontand center in all of those
social media posts and all theads you potentially will run.
So make sure that your logoisn't something that can be
(07:08):
overpowering, or it'll be goodto have a secondary brand mark.
Again, for us, we will just usethe icon solo for that.
So in step four, we want todevelop a visual style guide.
Now that you have your name,your colors, your fonts, your
logos, it's time to document it.
This doesn't have to beanything fancy, just put
(07:30):
together one or two page PDF, or, in fact, what I would do is I
would just do this right insideof Canva to document this.
I would just create that rightinside of Canva.
It's going to include yourbrand's name, your approved
logos and when to use them,which is really important.
You want to document when touse the entire logo, when to use
just the word mark and when touse the icon or your secondary
brand mark.
You also want to include somecolor swatches of your brand's
(07:52):
color, along with the hex code,because every website that you
build out, if you're going tohave someone print specific
logos or have anything printed,really you're going to need to
have those hex codes to providethem so that they can have
accurate color.
So make sure that you includethat and, right inside of Canva,
it tells you, whenever you goto the colors, what the hex code
(08:13):
is.
You're also going to put thisright into Shopify.
Whenever you're building outyour website, it'll ask for the
hex code colors there.
That makes it really easy sothat you don't have slightly off
colors.
It'll be consistent across allthe platforms that you're on.
And the next thing that you'regoing to want to have in this
brand guide is going to be thefont names, and then also not
just the font names, but how touse them.
(08:33):
So here's your heading.
This is the places that you'regoing to use it.
Here's the body text.
This is the place that you'regoing to use it.
And then here, if you're goingto have a display text or any
additional fonts, you need adocument when you would actually
use those additional fonts sothat others would know.
You should be able to just givethis to someone else and say
create social media content forme, or whenever you start hiring
(08:55):
people for your business sothat they understand.
You may understand everything.
It's all in your head, savethat where you're going to use
all of this different, you knowcolor fonts, logos, but someone
else isn't.
This is going to be an easyguide that you can give to
someone else and they can seevery clearly how and when to use
certain things.
It's going to make your brandvery consistent, so it's really
(09:17):
important to have this Also.
What I would include would besome sample layouts of some
labels.
Mock up some labels and includethose in this visual style
guide so that you can see avisual representation of how
you're using all of this.
What's the colors, where arethe fonts being used, what are
the sizes of those fonts incomparison to the other?
(09:37):
And also, if you're using yourwordmark or your logo or your
icon, give examples of differentplaces where you're going to be
using all of those.
This is going to make it somuch easier from when you design
new labels to again, alsowhenever you start hiring help
in the future, just to say, hey,this is the style guide Please
create off of this.
In fact, in the upcoming weeks,we will start talking about
(10:01):
doing some packaging and also,you know, outsourcing, getting
some custom things done, andit's easy to give if you find a
supplier to create boxes with oreven to create vessels with or
just to print stationery with,if you're wanting to outsource
that to another company ratherthan you just getting on to,
let's say, like Vistaprintcomand trying to do it all yourself
(10:23):
.
If you're going to hire someoneelse to do that, especially
when it comes to custompackaging, you can give them
this brand, the style guide, andusually they will have someone
that will put it all togetherfor you, so that you're not
actually trying to mock it upyourself.
They'll have an expert that canknock it out in just a few
minutes, as long as you givethem the style guide, so super
(10:44):
handy and convenient to havewith you now on the as we're
building out the business,rather than in the future, when
people start asking for it andthen you're scrambling to get
that to them within it within aquick time.
So step five is going to be todesign your candle labels and
your stationery so, once yourstyle guide is in place, you can
start applying it to your realworld parts of your business.
(11:05):
Of course, this is going toinclude your candle labels.
If you're going to be doing waxmelt room spray, so you're
going to be doing perfumes.
We plan on doing somemerchandise as well with this
brand, because we think that theniche that we're going to fall
into, people beyond just wantingto buy a candle are going to
want to hopefully buy into ourbrand.
We're also going to be creatingthank you cards and postcards,
(11:26):
so you're going to want to goahead and start working on that
this week.
Your branded packaging or tissue, if you're going to have
packaging tape a custom made Iknow a lot of people really like
to do that.
We've not done that in the past, but we might do that with our
new brand here is to create somecustom tape.
But we're definitely going toprobably do some type of tissue.
If we keep our tissue justplain, we will definitely do
(11:48):
some stickers to close up theproduct with.
So we're going to go in andstart diving into that this week
as well.
We're also going to startworking on some business card
designs.
And then also, because we arebig on wholesale even though
we're not to the point ofthinking about doing outreach
for our wholesale yet I want togo ahead and start creating my
line sheet just to update itwith all of these icons.
(12:10):
Again, we don't have theproducts in place yet, but I can
go ahead and start putting mylogo and my wordmark and my icon
in all the different placesthat it's going to be.
So, on all those social handlesthat we acquired last week in
the week two's episode.
We can now start putting ourwordmark or a logo out in all of
those places, just to startbuilding up some recognition out
(12:33):
there.
Also one thing when peoplestart to discover your brand,
people often kind of scroll backto see how long your brand has
been around and so to see aninitial post, even if we might
not get to consistently posting,for, you know, a few more weeks
out.
We want to have um kind of thethe lifespan of our social media
account.
So go ahead and throwing thoseout there.
(12:55):
I certainly aren't going, isn'tgoing to hurt you whatsoever,
and you can also start to, youknow, invite people in, but
having that recognized logo outthere now is going to be helpful
.
So what other areas can we talkabout here?
So your labels are often goingto be the only interaction that
someone has with your brand onthe front end.
So I would definitely spendsome time making your labels
(13:18):
memorable.
I know that minimalist.
You know a simple text font,maybe a cursive font there, with
a subheading text below.
It seems to be popular.
You know a white label withminimal text on it.
But maybe think outside of thatwhat's actually going to
resonate with your brand alittle bit more.
(13:40):
Of course we have all theelements here to build out those
candle labels, but try to getcreative.
Use some more of these colorsthat you've decided on.
Maybe use some different sizesof text within your candle
labels, but I've always been abig proponent of a two font max,
(14:00):
only two fonts on a label.
Once you start getting morethan two fonts, you know you
have your candle name and thenyou have some.
Your logo has a different fontand then you also have the
subtext below that shows thesize of the candle.
If you're going more than twofonts, it really gets
distracting.
So it was something that wastaught I don't know many years
(14:22):
ago when it came getsdistracting.
So it was something that wastaught I don't know many years
ago when it came to branding,and that was to have only two
different fonts in one place atone time.
I highly recommend doing thaton your candle labels and not
having any more than that.
Keep in mind that branding isn'tjust about looking great.
It's actually about buildingtrust.
That's the most important partof branding.
When your visual identityaligns with the story that
(14:44):
you're telling and theexperiences that you're creating
, customers are going to feel it, they're going to remember you
and they're going to come back.
If you're a part of the innercircle, you can follow along and
see exactly our strategy andthe steps that we took to
complete each one of these tasks.
You'll also get thestep-by-step guide for you to do
the same.
If you're not part of the innercircle but you want to learn
more, come visit us over atcandlebusinessprocom.
(15:08):
In next week's episode we'lldive into sourcing supplies and
packaging.
That's going to includechoosing vessels, lids, boxes,
creating an unboxing experiencethat wows without wasting money
all this stuff In the meantimeif you already have a candle
business without wows, withoutwasting money.
All this stuff In the meantimeif you already have a candle
business.
Think about this If you were toscale your business, let's say
10X would the suppliers thatyou're using still be a good fit
(15:31):
?
Are they reliable enough togrow with you?
We're gonna discuss that innext week's episode.
Thanks again to Tuato.
Don't forget to check them outwith the links below for all
your wax melting needs.
Until next time, take care.
Welcome back to our series on how to start a candle
business.
This is week three in theseries, so if you're just now
tuning in, I highly recommendthat you check out week one,
where we selected our niche anddefined our target customer, and
week two, where we did atrademark search and secured our
domains.
Once you've picked your nameand claimed your space online,
it's time to make your brandlook well, like a brand.
(00:20):
This is where so manybusinesses stay stuck in that
DIY mode, but with the rightpieces in place, your visuals
can instantly create trust andconnection with your customer.
Now let's walk through the fivebig pieces that you'll want to
focus on this week.
Before we dive in, I want togive a shout out to Tuato for
partnering with us on thisseries.
(00:40):
Tuato wax melters are amust-have part of our business,
simply because they melt waxfast, they hold a steady
temperature and they'reaffordable.
If you're looking for a melter,or several, to make production
faster, I highly recommend Tuato.
In the notes below, you willfind an exclusive link that will
save you additional money atcheckout.
All right, so the first step tobuilding your visual identity
(01:02):
for your brand is gonna be topick out those brand colors and
your fonts.
Now, your colors and fonts setthe entire vibe of your brand.
Are you minimal and modern?
Are you, let's say, cozy andnostalgic?
Or what we're doing with ourwithout brand is we're trying to
go with bold and unapologetic?
Let's think about this.
What emotion or personality doyou want your brand to evoke?
How will your colors lookacross your labels, your
(01:25):
packaging, signage, social media, stationary?
Choose one or two main brandcolors and then have two or
three accent neutrals.
Now pick one primary font.
This is gonna be the font thatyou're gonna use for your
headlines, your titles, thenaming of your candle on your
(01:46):
label per se, and then you alsowant to have a supporting font
that is going to be for thesmaller text or the body text on
your website.
Other places that your headlinefont will not be used For Art
Without Brain, we're usingbullet typefaces.
Then we're also going to beusing black and white for our
colors, but with neutral pops ofcolor to give it that accent in
different places.
(02:07):
We're trying to have a feelingof confidence, warmth and
activism within our color scheme.
So I think that's going toreflect pretty nicely.
Step two is going to be todesign your logo and wordmark,
your logo is often the firstthing that someone sees, so you
want to make sure that you makeit count.
A wordmark is your brand name,written in a specific font or a
(02:32):
custom style.
You can also create a graphiclogo if you want an icon or
shape to represent your brand.
For example, we are using aflame inspired circle for our
without brand.
It is a visual if a candle waslit and you are looking down
directly on top of a candle.
If you're looking down, that iswhat our icon is representing
there inside of the WithoutBrand.
(02:53):
For us.
Now, it doesn't have to becomplicated.
Simple is actually memorable.
Think about how it's going toshow up on your labels, your
boxes, your thank you cards,social media profile pictures,
your labels, your boxes, yourthank you cards, social media
profile pictures.
You want to make sure also thatit's going to look good in
black and white, because if yourlogo is full of all different
(03:14):
colors, it might not print verywell, it might not look great in
all different use cases.
So something to keep in mindthink about where you're going
to use it.
If you're going to print off aletterhead for your business, if
you have a very colorful logo,are you going to have that on
that letterhead?
And, if not, if you're going todo it in black and white, make
(03:35):
sure it's going to look okay.
I see this often when peoplewill have flowers.
If you have flowers in yourlogo with all different colors
you have greens and pinks andblues and yellows and a variety
of colors it looks great incolor, but it's really hard to
show the same feeling in blackand white.
(03:56):
So keep that in mind.
Brands out there you look at,say, apple or McDonald's or
Target or Walmart any of thesebrands out there they keep a
rather simple logo that, eventhough they may be in color,
that we see them they can alsouse those in black and white,
just fine, and you'll knowexactly what that is.
(04:19):
You know, you would know if thearches of McDonald's was in
black and white.
You would know if the Walmartsign or the Target bullseye were
in black and white.
Have the same style with yourcandle brand and see, hey, if
this colorful logo that I'vedesigned was only in black and
white, would it look the same?
(04:39):
So something to think aboutthere.
Step three is going to be tocreate a secondary brand mark if
you need it.
So this is going to be optional, but it is helpful.
A secondary mark can be usedwhen your full logo doesn't fit.
So our full logo is going to beour icon and then the without
word mark.
But we will also be able to usejust that icon itself as a
(05:01):
secondary brand mark and we willbe using that in a lot of
places where having a horizontallong logo isn't going to always
fit.
So that might be on the top ofpackaging, that might be on the
bottom of letterhead, that mightbe in different places on our
website.
It could also be on other stuffbesides candles that we're
(05:23):
going to be using.
If your wordmark is pretty longand you are doing, let's say, a
wax melts with a smallercontainer, you may just want to
have a secondary brand mark onthere.
For us, we are essentially justbreaking up our logo, which
includes an icon and ourwordmark.
We are just breaking that iconoff and we'll be using that as a
(05:45):
solo secondary brand mark.
So generally we would have ourentire logo is going to be both
together, but secondarily wewill use the icon solo and that
will fit in many places andit'll become recognizable over
time for us.
A couple other good uses for asecondary brand mark would be if
you are going to have a stamp,if you're going to stamp the
(06:06):
side of your boxes, if you'regoing to have miniature stickers
that you are going to seal yourwhen you wrap up your candles.
If you are going to have withtissue paper, you want to have a
sticker to keep it closed Alsopart of the unboxing experience.
You may have some stickers usedwithin there, and having a
small circle sticker just havingan icon, a secondary brand mark
(06:28):
, might be ideal there versusyour entire logo.
Also, think about your socialmedia posts that you may be
using.
If you're going to be creatingdifferent images, say in Canva,
you may not want to have yourlogo front and center all the
time because it distracts peoplefrom what you're trying to show
in your visual images and inyour post.
(06:48):
Or if you're running ads onFacebook, it's not going to be
necessarily about the brand andthe logo.
It's about the products thatyou're trying to sell.
So your candles, your wax melts, room sprays, perfumes whatever
you're selling should be frontand center in all of those
social media posts and all theads you potentially will run.
So make sure that your logoisn't something that can be
(07:08):
overpowering, or it'll be goodto have a secondary brand mark.
Again, for us, we will just usethe icon solo for that.
So in step four, we want todevelop a visual style guide.
Now that you have your name,your colors, your fonts, your
logos, it's time to document it.
This doesn't have to beanything fancy, just put
(07:30):
together one or two page PDF, or, in fact, what I would do is I
would just do this right insideof Canva to document this.
I would just create that rightinside of Canva.
It's going to include yourbrand's name, your approved
logos and when to use them,which is really important.
You want to document when touse the entire logo, when to use
just the word mark and when touse the icon or your secondary
brand mark.
You also want to include somecolor swatches of your brand's
(07:52):
color, along with the hex code,because every website that you
build out, if you're going tohave someone print specific
logos or have anything printed,really you're going to need to
have those hex codes to providethem so that they can have
accurate color.
So make sure that you includethat and, right inside of Canva,
it tells you, whenever you goto the colors, what the hex code
(08:13):
is.
You're also going to put thisright into Shopify.
Whenever you're building outyour website, it'll ask for the
hex code colors there.
That makes it really easy sothat you don't have slightly off
colors.
It'll be consistent across allthe platforms that you're on.
And the next thing that you'regoing to want to have in this
brand guide is going to be thefont names, and then also not
just the font names, but how touse them.
(08:33):
So here's your heading.
This is the places that you'regoing to use it.
Here's the body text.
This is the place that you'regoing to use it.
And then here, if you're goingto have a display text or any
additional fonts, you need adocument when you would actually
use those additional fonts sothat others would know.
You should be able to just givethis to someone else and say
create social media content forme, or whenever you start hiring
(08:55):
people for your business sothat they understand.
You may understand everything.
It's all in your head, savethat where you're going to use
all of this different, you knowcolor fonts, logos, but someone
else isn't.
This is going to be an easyguide that you can give to
someone else and they can seevery clearly how and when to use
certain things.
It's going to make your brandvery consistent, so it's really
(09:17):
important to have this Also.
What I would include would besome sample layouts of some
labels.
Mock up some labels and includethose in this visual style
guide so that you can see avisual representation of how
you're using all of this.
What's the colors, where arethe fonts being used, what are
the sizes of those fonts incomparison to the other?
(09:37):
And also, if you're using yourwordmark or your logo or your
icon, give examples of differentplaces where you're going to be
using all of those.
This is going to make it somuch easier from when you design
new labels to again, alsowhenever you start hiring help
in the future, just to say, hey,this is the style guide Please
create off of this.
In fact, in the upcoming weeks,we will start talking about
(10:01):
doing some packaging and also,you know, outsourcing, getting
some custom things done, andit's easy to give if you find a
supplier to create boxes with oreven to create vessels with or
just to print stationery with,if you're wanting to outsource
that to another company ratherthan you just getting on to,
let's say, like Vistaprintcomand trying to do it all yourself
(10:23):
.
If you're going to hire someoneelse to do that, especially
when it comes to custompackaging, you can give them
this brand, the style guide, andusually they will have someone
that will put it all togetherfor you, so that you're not
actually trying to mock it upyourself.
They'll have an expert that canknock it out in just a few
minutes, as long as you givethem the style guide, so super
(10:44):
handy and convenient to havewith you now on the as we're
building out the business,rather than in the future, when
people start asking for it andthen you're scrambling to get
that to them within it within aquick time.
So step five is going to be todesign your candle labels and
your stationery so, once yourstyle guide is in place, you can
start applying it to your realworld parts of your business.
(11:05):
Of course, this is going toinclude your candle labels.
If you're going to be doing waxmelt room spray, so you're
going to be doing perfumes.
We plan on doing somemerchandise as well with this
brand, because we think that theniche that we're going to fall
into, people beyond just wantingto buy a candle are going to
want to hopefully buy into ourbrand.
We're also going to be creatingthank you cards and postcards,
(11:26):
so you're going to want to goahead and start working on that
this week.
Your branded packaging or tissue, if you're going to have
packaging tape a custom made Iknow a lot of people really like
to do that.
We've not done that in the past, but we might do that with our
new brand here is to create somecustom tape.
But we're definitely going toprobably do some type of tissue.
If we keep our tissue justplain, we will definitely do
(11:48):
some stickers to close up theproduct with.
So we're going to go in andstart diving into that this week
as well.
We're also going to startworking on some business card
designs.
And then also, because we arebig on wholesale even though
we're not to the point ofthinking about doing outreach
for our wholesale yet I want togo ahead and start creating my
line sheet just to update itwith all of these icons.
(12:10):
Again, we don't have theproducts in place yet, but I can
go ahead and start putting mylogo and my wordmark and my icon
in all the different placesthat it's going to be.
So, on all those social handlesthat we acquired last week in
the week two's episode.
We can now start putting ourwordmark or a logo out in all of
those places, just to startbuilding up some recognition out
(12:33):
there.
Also one thing when peoplestart to discover your brand,
people often kind of scroll backto see how long your brand has
been around and so to see aninitial post, even if we might
not get to consistently posting,for, you know, a few more weeks
out.
We want to have um kind of thethe lifespan of our social media
account.
So go ahead and throwing thoseout there.
(12:55):
I certainly aren't going, isn'tgoing to hurt you whatsoever,
and you can also start to, youknow, invite people in, but
having that recognized logo outthere now is going to be helpful
.
So what other areas can we talkabout here?
So your labels are often goingto be the only interaction that
someone has with your brand onthe front end.
So I would definitely spendsome time making your labels
(13:18):
memorable.
I know that minimalist.
You know a simple text font,maybe a cursive font there, with
a subheading text below.
It seems to be popular.
You know a white label withminimal text on it.
But maybe think outside of thatwhat's actually going to
resonate with your brand alittle bit more.
(13:40):
Of course we have all theelements here to build out those
candle labels, but try to getcreative.
Use some more of these colorsthat you've decided on.
Maybe use some different sizesof text within your candle
labels, but I've always been abig proponent of a two font max,
(14:00):
only two fonts on a label.
Once you start getting morethan two fonts, you know you
have your candle name and thenyou have some.
Your logo has a different fontand then you also have the
subtext below that shows thesize of the candle.
If you're going more than twofonts, it really gets
distracting.
So it was something that wastaught I don't know many years
(14:22):
ago when it came getsdistracting.
So it was something that wastaught I don't know many years
ago when it came to branding,and that was to have only two
different fonts in one place atone time.
I highly recommend doing thaton your candle labels and not
having any more than that.
Keep in mind that branding isn'tjust about looking great.
It's actually about buildingtrust.
That's the most important partof branding.
When your visual identityaligns with the story that
(14:44):
you're telling and theexperiences that you're creating
, customers are going to feel it, they're going to remember you
and they're going to come back.
If you're a part of the innercircle, you can follow along and
see exactly our strategy andthe steps that we took to
complete each one of these tasks.
You'll also get thestep-by-step guide for you to do
the same.
If you're not part of the innercircle but you want to learn
more, come visit us over atcandlebusinessprocom.
(15:08):
In next week's episode we'lldive into sourcing supplies and
packaging.
That's going to includechoosing vessels, lids, boxes,
creating an unboxing experiencethat wows without wasting money
all this stuff In the meantimeif you already have a candle
business without wows, withoutwasting money.
All this stuff In the meantimeif you already have a candle
business.
Think about this If you were toscale your business, let's say
10X would the suppliers thatyou're using still be a good fit
(15:31):
?
Are they reliable enough togrow with you?
We're gonna discuss that innext week's episode.
Thanks again to Tuato.
Don't forget to check them outwith the links below for all
your wax melting needs.
Until next time, take care.
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