710 — When the Dab Hits… and So Does the Truth - Cannabis School

Episode Transcript
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(00:02):
I'm Brandon. And I'm.
Jesse we're cannabis school having cannabis infused
conversations with everyday people, cannabis companies,
celebrities and your mom. Welcome to the sesh.
Welcome back everybody. Hey, you guys.
Welcoming back Narath over from Dragonfly Wellness, one of our

(00:23):
great. Buddies bless you.
They're also like the makers of 2024, Brandon's pick was Super
Boof and Dragonfly Wellness was the grower of that.
They've also been this year's like 2025.
They've got this live rosin super boof concentrate that's

(00:45):
just been chef's kiss. So what's the story behind how
you guys grow your biomass, how you grow super Boof, and how do
you maintain your consistency ofexcellence?
Yeah, thank you so much for, youknow, those kind words, man.
And I Echolo sentiments. Super Booth has absolutely been

(01:07):
one of my favorite products in general.
And I'm typically, you know, a flower person.
I love flower. But this Super Booth, just the
the terpene profile on this, thetaste, the nose, everything
about it, there's just been suchan awesome experience, right?
And yeah, I can't help but just smile when I talk about it and
when other people talk about andwhen, you know, other Wellness

(01:28):
associates and bud attenders throughout the state are talking
about it in the same way and saying, wow, this is some of the
best, you know, live rosin that I've had in the state.
That means a lot, right? That means a lot to, you know,
the the hard working team that'sbehind every single dragonfly,
you know, flour jar that you seeout there.
They put a lot of TLC into it. And anybody who's, you know, in

(01:50):
cannabis and believes in qualityunderstands that there's no
cutting corners when it comes toquality, right?
You got to put in that heart andthat real passion and that care
for those plants. And that's what our team of
cultivation does. And it's really cool to have a
really experienced team that's been in the industry for a long
time, you know, back in California even before, you

(02:12):
know, right before would turn medical.
So to be able to go through all those different challenges,
you'll learn a lot of things through the process and
ultimately you learn what reallyproduces really high quality
cannabis right and understandingwhat are the things that
actually lead to having really great efficacy in your cannabis,
because not every strain is created equal, right and not

(02:34):
every grower is created equal. You guys get an opportunity to
try a lot of different products all over the, you know, the
United States and you know, and I, I believe it when you guys
aren't, you know, blowing smoke,you know, up my pipe that, you
know, we, we've produced some ofthe best quality product that
you guys been able to try acrossthe nation.

(02:54):
So that's really, really flattering.
So. What do you think it is about
your process that elevates that final product?
Yeah, When that comes to that TLC, at the end of the day,
every single one of us on on theDragonfly team really thinks
about what if somebody that I know and love was to use this
product? How would I want to be able to

(03:16):
grow it, to cultivate it, to manufacture it, to produce other
products, ultimately to the point where that patient gets
that product in the jar and seesit at home, Right.
So when you think about it that way is like, you would never
want to give something that is apoor quality or bad.
And then you know me, you have noticed that I do come from, you
know, Eastern Asian culture. What something that.

(03:39):
Yeah, Yeah. Holy.
Shit, I know. Right.
I know Brandon fine. I see it now.
This Mormon kid from West ValleyCity, UT, right?
But yeah, I mean, it's really, really awesome to be have people
who care about it and treat it that way.
So that means, you know, we wantto put the cleanest naturalist,

(04:00):
most safe medicine into our bodies as possible.
And that means we wouldn't want to put things into the things
that we grow that we wouldn't want to put into our bodies,
right? And we're really fortunate to be
here in a medical state that is highly regulated but very
thorough testing. So that one way you do buy
product from the regulated pharmacies in Utah, you know

(04:21):
that they're going to be solventfree, they're going to be free
of pesticides, they're going to be free of heavy metals, they're
going to be free of microbials. These are some of the.
Safest products, we still have companies that are radiating
their flour and and selling their flour is radiated, which
is supposed to be like the the healthiest flour in the state,

(04:43):
which seems weird because again,like we've said, if you grow a
quality product from the start, you don't have to do things like
radiate your flour. Yeah, that's a, that's a great
point. You know, and this is, you know,
unfortunately it is a best practice that does come from
other industries, right? So, you know, whether it's a
pharmaceutical drug industry or whether it's, you know, our food

(05:05):
industry, right, the FDA uses these types of machines to
radiate the food that we eat at the drugs that we use, right, in
order to make sure that they have the safest product
possible. But we're also talking about,
you know, manufactured products,right, Things that are created
in a lab. We're talking about food that
has grown out, you know, in different areas where you might
not know what your neighbor is putting onto your products and

(05:28):
spraying on over and, and vice versa.
So yeah, sometimes you have to make sure that you create a
clean product. And, and, and that's a big
reason why a lot of people, you know, in a lot of the adult use,
it's a big trend over there. It really helps to reduce, you
know, the possibility of mold. And then anytime you have a
living Organism, there's always a chance for mold.

(05:50):
But I mean, you hit the nail on the head, Brandon.
I mean, the best way to not haveto use that type of equipment
and technology on product is make sure you put in the quality
control processes to try to mitigate those things.
You're never going to be 100% because even we still have
issues where we have to take a batch and say, hey, look, we're
concerned that by the time this gets to a patient, this might

(06:11):
propagate to, you know, the acceptable parts per million
that the Department of Agriculture allows, right?
So, but but yeah, I think that'swhat what makes a difference as
well too, as we make sure we spend the extra time, money,
energy and resources to make sure we control our
environments, right? All of our grow rooms are an
individual grow rooms that allows you to control each room

(06:35):
and the plants that are growing in each of those rooms.
Some people choose to grow in big greenhouses, which is great
because it saves on energy, right?
Because you're using the sun. But then you got a big
greenhouse. And if you've ever been a
greenhouse, they're super humid,really difficult to control that
humidity, right? So every different type of
operational decision you make creates a different challenge or

(06:59):
opportunity as a grower. So dialing all those things,
making sure you're good, using good sustainable materials, good
healthy nutrients, right? And we would never say that we
grow organically because technically we do use
fertilizers and that wouldn't beorganic, but we use organic
practices throughout in our entire facility, you know,
integrated pest management, ladybugs, our best friends.

(07:22):
We don't need to spray plants with other chemicals or
herbicides to get rid of bugs and pests because, you know,
those are ladybugs are natural predators of aphids and other
types of pests that help impact the potency and quality of the
flower that you grow. And we basically get delivered
anywhere from 3 to 5000 ladybugsevery single month.

(07:45):
It's amazing that there's just farms that just pump out these
amount of ladybugs. Yeah, it's really, really cool
to see, right? Well, you know, one thing, I
mean, I hear all this and I'm, I'm, I'm literally thinking to
myself and, and, and don't take this in a way where you're just
like, well, I mean, I want you to wait for just a second, but
I'm saying I've heard all this, I've read all this same thing

(08:08):
everywhere. But that's not what stands out
to me about what Dragonfly stands for.
Is that everything that you actually do Nara, everything
that stands for from every bud tender, you guys work with every
spokesperson for the company. You guys care so much about the
community. You don't just say it, you do it

(08:29):
where there's a lot of larger companies that come into the
state that are, you know, they're all over the US great
companies. They provide cheaper products,
yes, great, but they don't have the quality and it truly speaks
on the brand itself as well. Your brand really does stand for
home grown roots. I mean, you talked about that

(08:49):
where you know, there's a familyin the restaurant business that
they'd rather they'd rather put more money into the restaurants
because that actually fucking makes money.
So it's like, why would you do that?
Right? It's like the reason why is
because they all of these peopleon the outside thinking that,
yeah, cannabis companies are just making a shit ton of money

(09:10):
off my back. No, they're not, right?
They are still struggling to be able to do that because we need
more brands that actually care to stay around.
It feels like it's musical chairwith them where at one point
we're talking about high qualityand then later on they expand
and then all of a sudden it's radiated this random additive

(09:32):
there cutting practices here, whatever, trying to sell lower
quality product as higher quality.
And at Dragonfly, that's where Brandon and I, we always talk
about it, where the products that you guys create, it's just
like. I've also seen synthesized
cannabinoids added into ACOA of flour in Utah and I was like

(09:57):
why? Why in God's name would you put
that in your products? Why?
Why would you add that into it? We're supposed to be a medical,
highly regulated state. Why is this even permitted to be
sold to patients like this? Seems like we're putting
maneuver on a platter and going,hey, it's not as shitty as it
could be. Yeah, I, I mean, what really

(10:20):
makes me think of when I kind ofcompare analogies to maybe other
industries of like, man, there'salways different ways to be able
to get your end product and you get to kind of choose those
ways. And I I also kind of think
about, you know, the new technology of like lab grown
meat. It sounds kind of weird, right
It? Does.
But it also brings up really interesting topics and

(10:43):
conversations of what new technology can create.
And we really don't know at the end of the day.
But man, to be able to think about, OK, you could actually
grow, you know, your own pork ina lab.
So then if you grow it in a lab,then technically, you know, is
that kosher? If you eat it right, like you,
you're not killing an animal. So it and then when you think

(11:06):
about cannabis and all these kind of new cannabinoids, like
we are just barely touching the tip of the iceberg, right?
We barely understand that the number of cannabinoids that
exist in the cannabis plant, there are literally hundreds of
different cannabinoids and we just barely know a handful.
So you do have to give some credit to people that are

(11:27):
willing to look outside of the envelope in the interest of real
science, in the interest of, youknow, making good products for
patients. Because there's always in the
people who are going to do it for the interest of making
money, right? And that's always the tough part
is the people who are doing it the wrong way.
They tend to be the loudest. They tend to be the ones that do
the most harm. When the people who really want

(11:50):
to try to understand the plant and create real good things,
their intentions are usually pure.
And then somebody finds a way tokind of exploit the loophole or
find ways to make their productsmore potent or more appealing.
Because again, maybe there's always challenges in the grow
process. And not saying that people just
cut corners, but there's sometimes where the

(12:11):
uncontrollable elements back to where you choose to grow.
If you choose to grow outdoor ina field, well, you're
susceptible to all the elements of nature, a windstorm, A
rainstorm, right pests, you know, grasshoppers, locust and
just literally eats your harvest.
So how do you protect against that?
Because the investment that is put into these, it's, that's a

(12:32):
lot of money. Because people want to recoup
back something and they're like,well, shoot, we just can't write
off all of that, so how do we recoup some of our stuff?
What's the safest, best way thatI might be able to still make
this product salvageable that I still believe might be safe?
I don't have evidence that it's not safe.
So unfortunately, people have tomake these decisions all the

(12:54):
time. And it really goes back to
exactly what you guys talked about.
And what Jesse was saying is like, you know, when you, you
know, part of a team with peoplewho really care, the decisions
are easy. You just do the right thing.
You know, you do what's going tobe best for the patient.
And that's one of our core values that Dragonfly is patient
first number one. Yeah, and the, you know, to

(13:14):
think about just on a on the longevity side, you know, the
consumers, yeah, they're they want cheaper products always.
I mean, everybody wants cheaper products, right.
But even when the cost to be able to go to McDonald's isn't
what it used to be anymore, I haven't seen a there's not been
changes over there as far as themedicinal cannabis that we're

(13:35):
able to consume here in this state and trying different
brands. I'm not going to I'm not going
to shit on them right now. But they, you know, the episode
go to it. But it is the you can tell the
amount of quality and care that goes into it.
Yeah, I mean, that bud Brandon knocked my Dick in the dirt.

(13:57):
That thing was awesome. But the flavor, I know that it
just it was just not grown in the right way.
It wasn't kept. They just took corners on on
simple things, like we talked about glass instead of plastic.
Yeah, it's a little extra cost, but there's a reason why.

(14:18):
There is a complete reason why. So when when we start looking at
the the brands now this is what I'm, I'm thinking to ask you
because you have a really interesting background.
Like you didn't go like, oh, this is where I'm going to try
and make it like you'd already done that.
You came from the automotive industry, you came from big tech

(14:39):
like you understand that there'sa lot of growth models and for
you to take a big not a bet, butthere was a big part of your
life personally where you saw with your brother where it could
have been like addicted to pain pills or try this out changes
your life, changes his life. The opportunity comes up.

(15:00):
I mean, why keep pushing it? I mean, you keep talking about
it feverly. It's almost like they got a
choke chain on you every time you get excited, which is
awesome because it means what you just said.
Patient first. Yeah, man, it's incredible
because, you know, I, I think some of the best ideas and best

(15:20):
innovations and, and best concepts in the world typically
come out of some challenge, problem, struggle, trauma that
just motivates you so much to belike, I don't want anybody to
ever to have to feel what I felt.
And if there's a solution that'sin front of you, let's go figure
out how we do this, right? And and that's exactly what kind

(15:42):
of drove, you know, me at a personal level, but then also
everybody in my team, right? We're very like minded people
where we just want to do good and take care of the community
has done so much to take care ofour family and give us an
opportunity to even be here today, right?
Those are things that, you know,really humble us and keep us
always making sure we're lookingover shoulder and never resting

(16:05):
on our laurels, right? And just never saying this is
good enough. We believe in Kaizen principles
and always continual improvement.
You can always be better, you know, and, and we have to do
that not just for our own mission and core values, but for
the reason that we serve our patients and why patients
support us and love our productsis because they all see the

(16:26):
constant innovation, whether it's the quality of products or
the quality of devices, which issomething that's really unique
for a vertically integrated operator to go and design and
create your own hardware that works specifically for your
products. Not a lot of people do that
because they're just busy just growing.
Cannabis and just limits have the limits of like Utah's

(16:48):
medical market. Have they ever forced you to
like, innovate in unexpected ways?
That's a good question. Yeah.
You know that that's an interesting question because,
you know, when you think about what are the limits here in
Utah, you know, there are obviously legal buying limits.
You can buy 4 ounces of flour or20 grams of concentrate.

(17:09):
So you can kind of, you know, mix and match those in terms of
the limits that you can purchase.
So it does make you think a little bit about, OK, well, if 4
ounces of flour is what you're able to buy in a given month,
how many people really consume that much?
And the short answer is people who are using it medically are
utilizing a lot. And what they're doing is
they're buying a lot of cannabisand bulk and actually creating

(17:32):
their own products because thoseproducts are not available for
purchase in the state of Utah because they're not acceptable
dosage form. So let's say I'm somebody.
No one makes my dose in the state does not exist.
Or even the type of delivery form, whether it's a, a
chocolate or it's butter or maybe a brownie.

(17:52):
Because you know, you, let's sayyou have cancer and you have a
hard time eating like it's, you have to be able to create
different types of products thatallow you to absorb that
cannabis in your system. And high fat types of foods are
really great at allowing all of those things to bind together.
But now if you're somebody who'slike, OK, you're limit to buy in

(18:13):
Utah's 4 oz and you use 8 oz, you're like, OK, one when I buy
4 oz here and then another 4 oz somewhere else.
And what's the cost of four oz here when you know, there are
challenges and limits from from that perspective.
And there is, you know, I wouldn't say just specifically
here in the state of Utah, but I'd say in the United States in

(18:35):
general, there is a very concerted effort to really
tackle like THC potency limits. And this interesting narrative
of like the the cannabis, you know, the THC percentage in
cannabis today is so much higher, averaging 25% when back
in the day it was only 5%. But it all comes back to dosage

(18:56):
again. As well.
Right on that one. I had created a post on TikTok
on socials about that 2 days ago.
Three days ago and it's, I did it years ago and it was my most
controversial post because there's so many people from back
in the 60s and 70s who go, Oh well, I've smoked all this and

(19:18):
that's bullshit or this or that.And I actually had a
constructive educational conversation where I learned
something new. There is out in Laos, Thailand,
like Thai sticks. They actually have testing done
from back in the 60s and 70s where Thai sticks were testing

(19:40):
between like 15% up to 15% even back then.
And that was after they had had months of being shipped and
transported. So some degradation because it
wasn't the best storage. And no, pretty open, probably in
bags and stuff. Like that, the best ceiling in
that back in the 60s and 70s andso where all I had ever heard

(20:02):
and learned was that everything from what's touted in that,
which is mostly DEA seizures andstuff, or the University of
Missouri, they had testing done over there and it's going, OK,
these are what they show. But then I'd have to pull it up.
But I've got several books from different people back then.
Who had done studies and testingon like Landry strains and that

(20:24):
that were like, oh, hey, we actually found them that were in
teens or, you know, really. And I'm like, oh, that's very
interesting. Because if that's the case, then
really it hasn't changed quite as drastically as we thought.
It's only changed maybe in some percentages.
But then I look at the market right now and I'm like, but

(20:46):
that's kind of the same as we have right now where we've got
really shitty bottom shelf, almost basically hemp or even we
have Wild West of hemp with THCAand other products, Delta 8 and
hemp derived products all over the nation where quality ranges
everywhere. And if that's the case, then

(21:09):
really we aren't that far off from the 60s and 70's.
The only difference is now we have companies behind it with
more data behind their crows, more science than we've ever
had, that we can actually look back and go, hey, look, we can
track and see all of this stuff because, well, we're not having
to hide it because it's legal now within these states.

(21:31):
So we can actually see these things.
And I'm like, that's a very different approach.
But I don't think like, I had never heard of any of that until
literally three hours ago, two hours ago.
And he said this and I was like,holy shit, is that true?
And so before I responded to it,I kept looking He was because
his first comment was like, thisis bullshit.

(21:53):
I've popped the exact same seed from the 60s as I did today.
And this same genetic line is pulling 15% THC.
And he's like any, any botanist will tell you that that's not
possible. And I'm like, and so I looked it
up and like, well, actually if you change the soil composition,
the minerals, like, there's no guarantee that the exact same
soil and everything was the exact same 6 back in the 60s.

(22:17):
It is 60 years, yeah. It could have even been better.
65 years later. So I was just like, it's, it's
kind of hard to say that. But then after he showed me
that, I was like, you know, I, Ilooked back and I was like, holy
shit. I have never ever seen this
data. I've not even heard of this data

(22:37):
and out of the last time I made this post and it had 160 + 1000
views and like tons of comments all over it.
Not a single person gave me a referenceable data that could
prove anything except what we'vealready talked about it like
hey, it's always these super lowpercentages.
But again, if that's really justa scare, then I mean, we know it

(23:01):
as we the CNN or MSNBC articles,all the fear mongering of like,
hey, this is going to cause all these heart issues and stuff
versus hey, we probably tested people who already had heart
issues because they're the ones declaring, hey, we've used
cannabis. Oh, well, that's where this data
is probably compiled from, not long term data that's actually

(23:24):
like comprehensible or would be claimed as like any verifiable
or like you really couldn't ground any sort of data around
it like hey, this is is a value based evidence.
It's like, no, it's pretty generic.
It's pulled from random sources.Yeah, and correlation doesn't

(23:46):
always mean causation either, right?
So it's very easy to spin the data, spin stories to whatever
narrative that you're trying to fight.
And the reality is there's stillpeople who don't believe that
cannabis is medicine here in ourcountry, you know, and, and
there's going to be a ask any young person what their opinion

(24:06):
on is it and they're going to tell you something very
different than maybe our parentsgeneration and the boomer
generations. And that's just, you know,
information. And all you got to do is just do
a quick ChatGPT search on the history of cannabis to just
understand the truth behind cannabis.
And, you know, that's that the battle that we fight every
single day is constantly trying to convince people that we are

(24:31):
legitimate medicine and we're not just a bunch of stoners out
here, you know, grown, you know,grown cannabis in your uncle
basement. So that's what, you know, our
main focus to be able to do is, you know, show as many people as
possible through the quality of our products, get enough people
interested to understand what's happening here in Utah, what's
different, what's going on that it starts getting, you know,

(24:52):
people interested and, and we get to see that, right.
And, and we get to see people from all over the world checking
out Dragonfly Wellness. Like, why would you check out
Dragonfly Wellness in Utah if you're in a different country?
Well, maybe they heard about a really awesome strain that you
guys stride and they're like, let's let's see what's up with
this, what's going on here? You know, so it's really cool
now that in this yeah, back to technology that we get an

(25:14):
opportunity to do this and how much thicker we're learning
about things across people all over the world, you know, and
realizing that we here in America act like cannabis is
this new thing when other countries have entire centers of
excellence surrounded around cannabinoid research.
This is why we know what we knowwhy we know what TC and CBD

(25:36):
molecules are. We know about our
endocannabinoid system. This is real science, right?
And, and more people just need to understand that this is
something that happens physiological in our body and
it, you know, our endocannabinoid system helps to
regulate our entire homeostasis of our body, right?
So it's. Really cool to learn it's all

(25:58):
been funded products. Lots of the research has been
funded by the United States anyway, so even if it's not done
here in the states, most of it has been funded throughout lots
of places. And if it has been funded
through the United States, the only access to medicine that
they're getting to do these studies is from the University
of Mississippi, which grows somepretty poor quality candidates.

(26:20):
So not the most efficacious. So no wonder you get these
inconclusive results about, oh, it just, it only barely did
better than a placebo, right? And so, you know, I think if you
started using real products thatare actually being produced
there by people in medical markets, I think you'd probably
have a very different story. Otherwise, I don't think people
would continue to keep coming back to dragonfly illness when

(26:43):
there are a flurry of other options available right at your
fingertips. Yeah.
And that's something I wanted toask you, man, because you know,
concentrates are expensive anywhere pretty much, right?
And it can get a little pricey. And, and as a consumer in Utah,
they're typically going to be drawn to the cheapest products.
That's why you have your Ms. OS here.

(27:05):
And that's great. I'm glad that they serve a
certain demographic. But the way that Brandon and I
have been able to not only observe your guys's growing
process, being able to partake of your guys's amazing products
and, and truly being able to sayit because I want to clear the
air on that one. We are not dragon flow bitch
boys by any means. What dragonfly has been is very

(27:27):
hospitable, very transparent andopen to showing everything to
US. Open up the Komodo.
And I mean, you know what we there's literally nothing we
have not seen and we have reached out to other ones with
crickets. So just so you know, that's why
we are. So I mean when we're doing on

(27:49):
the show, whether we got a new strain or not, we're we're
typically smoking Dragonfly justbecause of that quality.
So. We've definitely tried quite a
few other ones and there's been some very.
Interesting. Colorado style experiences.
What do you mean by that color? So Colorado has wide ranges of

(28:15):
product quality, but one thing I've noticed they are incredibly
consistent with is how dry theirproduct is.
Even from like the top shelf, like Snoop Dogg, gold leaf, all
of those, I've looked at them and like they're still really
dry most of the time that's pretty consistent.

(28:36):
But even most of the other ones here, I'm like I've seen some
really like bottom shelf Colorado quality.
Seriously. And I'm like.
You sold at premium prices. Cool.
Yeah, exactly like I'm sorry. Here's here's the The Dirty,
let's say industry secret as to why you it's so common to see

(29:00):
dry flour. When you think about what do
people purchase flour based on, you go into most dispensaries,
you see a strain, name a price, and the THC percentage.
THC percentage is a percent of the THC cannabinoid that shows
up in comparison to the weight of the mass of the flower.

(29:22):
So if you have cannabis that hashigh moisture content, it's
heavier, and if you have a low amount of THC, guess what?
Your THC percentage is going to be pretty low and people might
not think it's as good and mightnot purchase it.
But if I bring that moisture content down and now my 4G flour
weighs 3 1/2 grams, well, the same amount of THC is still in

(29:44):
there. And now maybe my numbers went up
from 18% and now they're 22%, which does unfortunately have a
significant effect on how well that product might sell in a
pharmacy, right? Because when you have limited
information, it's hard to make decisions on what's a good
product. So natural patient behavior is

(30:06):
going to be like, well, that's the same strain there has about
higher THC. It's the same price can be the
one with the higher THC. I'm getting more bang for my
buck. Right, which also sucks because
the other consistent comments that I was getting on that post
of THC percentages was the amount of people that said that
they have like not touched cannabis since the 60s or 70s

(30:29):
and they can't use it now because it makes them too
anxious because one hit is too much that they don't aren't able
to experience the calm, relaxingexperience that they used to
have. And I was like, well, that also
goes to the quality difference and range of maybe not everyone
is getting tie sticks or Landry strains.
Maybe people are getting those really shitty ditch weed or the

(30:51):
stuff your buddy grew in his backyard that was, you know,
from shitty seeds from ditch weed.
So I don't I love like magic wasan amazing strain, that one.
What was that even testing at? Was that 15 or 618?
15 maybe 15% THC but almost 5% CBG which I find a lot in.

(31:16):
Your valley predominantly. Sell THC.
Had high CBG as well. That one was a really good
hitter and I was, I was surprised that that one after we
were puffing out, I was like Oh well this is really pleasant.
And we looked, I was like, oh, it's got a crazy high amount of
CBG for that. CBG is an awesome cannabinoid
that we're still learning a lot about.
But you know, I think there is doctor Ethan Russo did one of

(31:39):
the first studies where he was able to do AI believe it was a
double-blind placebo test with CBG and he was able to validate
that cannabis is not or sorry, CBG is non psychoactive, which
is really important because it doesn't create that head change,
but it was also shown to help elevate mood.

(32:01):
And that's really important to be able to elevate mood without
intoxication because typically that's kind of how SSR is work
is kind of numbs you from feeling.
So then you're not sad or anxious anymore, right?
But you don't necessarily feel better, right?
So it's really cool to be able to see that there these

(32:22):
cannabinoids are creating these types of effects for people and
allows us to create and formulate different products
that have CBG because man, maybethere's somebody who's like,
Hey, I would love to get F off of SSRIs and have some other,
you know, alternatives to try, you know, for my anxiety, for my
depression and be able to see how these work and not have to

(32:44):
worry about getting quote UN quote high, right, Because
that's something CBG. Isolates, yeah, CBG isolates or
something that is coming down the road in the Utah market.
I think you, you, you're alreadyseeing some of those products
that are available that you can buy.
They tend to be formulated with others because the reality of
cannabinoids is we know about the entourage effect.

(33:06):
And when you have multiple cannabinoids and terpenes and
flavonoids working together, there's something that just
works better than the isolated cannabinoids alone, right?
And this is, you know, the, thisis nothing new in cannabis.
Anybody who's been long in cannabis long enough knows that
full spectrum, bod spectrum, those will always do better than

(33:27):
your standard distillate isolatetypes of products or just a
straight THC distillate cart, You know, because those people,
that's all they need. Some people, it works for them,
right? Maybe it helps with their pain
and their anxiety and it's the right dose you can eat.
Canned dog food? That's cool.
Yeah. So I mean, you know.
Everybody's got their flavor. But The thing is, it's, it's
exactly that there is because I'm thinking about like for one

(33:50):
gram, it's going to go anywhere from like 70 to $90.00.
But I want you to explain to ouraudience about like, because
you're getting that amount, it doesn't mean you've got to do a
lot. And what is typically that
you're seeing with those who should be exploring that those
who are spending a little too much time in the distillates?

(34:13):
I mean, distillates are great onthe travel on the go.
It's like grab and go snacks. But to be honest, I mean, you're
really not getting the efficacy,the medicinal properties that
you should be seeing. We see such high sales in carts,
but in flour and in concentrate,it's lower.
How do we, how do we balance that out?

(34:33):
How do we get more people to be able to use concentrates because
it's more medically viable for them?
Yeah, I mean, first, I mean education, right?
Just the first conversation of like even explaining what is a
concentrate, because even when Istarted I was like, what is
that? Why, Why are you putting boogers
and ear wax into your thing, into your glass pipe?

(34:55):
What is this thing? So most people really don't know
how even concentrates are made. And it's really, it's a really
cool process because hash makinghas been around for a really,
really long time. And this all natural, just
basically you're giving your cannabis flour an ice bath and,

(35:16):
and, and depending on the starting material, well, you
start with fresh frozen material, which is going to
provide you the freshest, most terpius profile versus something
that's cured. You get a different type of
consistency in those products, but solvent free, completely
natural. And it's really cool to see the
types of products can still be made.

(35:37):
And I think these are the types of products that people need to
learn more about because I thinkpeople do want to put natural,
safe products into their body, things that haven't been altered
or manufactured or extracted using other things.
So it's an opportunity for people to learn about
concentrates and the fact that you can buy a 1g concentrate,

(35:58):
right? Yeah, $80 sounds like a lot.
But when you break it down and you say, OK, let's say on
average a concentrate has about 70% THC out of a 1g, which is
1000 milligrams, you're going toget 700 milligrams of THC,
right? So you know that that's quite a
bit. So when you think about dosing

(36:19):
you, you really only need 10/15/20 milligrams depending on
whether you're inhaling, whetheryou're ingesting.
So think about how many times you're using that product over
the course of time. But I think because most people
don't understand how it works, how the dosing works, it just
seems really expensive because it's like wow, $85 when I could

(36:39):
just buy this one gram cart for 40 bucks.
I think I'll take you. 40 bucks well, and, and, and to be able
to kind of plug it because I just remember the conversation
from earlier, you guys are doingsomething pretty awesome with a
big name company to be able to incentivize people to come and
try these amazing concentrates that are going to be coming out

(36:59):
here and on 7/10 7:10. We talked about it in our last
episode. Yeah.
Can you give us a little bit more info on that and why this
is such a big deal to be able tobring medical patients more
aware of concentrates being a a go to?
It's not as much, I mean you just described it over there.
We, we understand that, but hearing it from a producer that

(37:23):
actually cares about the qualityof product, it's actually saving
you a lot of money. Especially for those who are
putting a lot of money into edibles that they don't touch
that stay in their sock drawer and the flower that sits, it's
for months on end where they might grind up every once in a
while. I, I think that concentrates are
that answer for a lot of issues for those people and then they

(37:45):
can gradually kind of go into the other products.
I almost see it as a safer way rather than a vape pen, you know
what I mean? Yeah, absolutely.
No, I appreciate you, you know, asking about that because, you
know, I'll first start out by, you know, when you think about
what are, you know, probably thetwo limiting factors that might
prevent somebody that is alreadypurchasing concentrates maybe

(38:07):
from the free market, maybe fromother States and not ready to
try $85, you know, 1G concentrates in Utah is #1 the
quality. Because what you actually find
is that people who do like concentrates are willing to pay
for for good quality concentrate.
Because if you go into any otheradult use market that is
supposedly supposed to be cheaper, oh, trust me, you will

(38:28):
find 85 dollar 1G concentrates out.
Yeah, right. So people are willing to pay for
it, but not if it's good quality.
So I think there's been a lack of good quality concentrates
because it comes from a lack of good quality biomass.
And now that you know, Dragonflyhas been producing material
specifically for fresh frozen products, we're producing some

(38:52):
of the best quality input material, which allows you to
produce the best hash. You can Polish a turd, but it's
still a turd, right? So having great quality means
you're going to have a really great end product.
So quality is important. And the other factor is price,
right? Price is always going to be in
there, but I look at price of two factors, price of the actual

(39:14):
product, but the price of the device because it does require
you to have some slightly different devices.
And to me that has been the biggest inhibitor of people
getting into the concentrate game because I don't want to go
buy this giant glass e-mail. I don't know how to use it.
I don't want my family to walk in on me using it.

(39:34):
And then I can't afford a, you know, 4 or $500 dab device.
So what we've been able to do ispartner with, in our opinion,
one of the most premier electronic concentrate device
makers in the industry. And that's possible Puffco.
And Puffco is going to be running some awesome promotions
with us during 710 where if you come in on 7/10 and you purchase

(39:59):
a Puffco Pivot, you can get a 1Gconcentrate for a dollar and one
for if you're already somebody who's sold out in it, right?
Exactly. You're like, wait, normally
Puffco doesn't even go on a sale.
You're buying food retail. These, you know, a Puffco Pivot,
it's like $130.00. I'm not saying this is a cheap
device. But compared to the four $500

(40:21):
license, entry level, easy to use, easy to clean, I think
that's one of the things that isgoing to allow people to start
exploring concentrates more. And we're going to give people
an opportunity that are interested in trying, interested
in maybe try not just trying concentrates in general, but
maybe you've been using concentrates, but you haven't

(40:42):
tried Utah concentrates yet. So now you're.
Going to get some grams for a dollar.
Anywhere. And I'll tell you, I mean it's
not going to be the clearance products.
You're going to have an opportunity to get some of the
best quality hash and concentrates that is in the
market right now, so. Oh, dude, well, I got to ask you
then, because I know that you, you guys grow the black amber

(41:06):
that's provided that. But is black amber coming out
back out or is that one is that it's coming back?
I I think you might see a returnof black amber soon.
I don't know if it'll make it by7:10.
That's fine. No, no.
It just tell. Me, it's in the year.
It's one of my favorite strains.That's my favorite strain.

(41:26):
Some cool strains, at least you should expect to see outside of
our super booth. You know, live rosin.
We've got an awesome new dream live resin concentrate as well
and a soon 11-G but coming down the pipeline really soon as you
guys are going to see some cushions, you know cheered resin
oil as well as batter and you'realso going to see some of that

(41:50):
black amber coming really soon. So I'll keep you guys.
That's what I'm. Talking about dude, that I mean,
seriously, even the constructs, one of the things that I will
say about the consistency of your guys's concentrates, like
what I loved is when I put that in my banger, you know,
typically because I mean, I get a mix over there.
I've got, I've got your guys's and then I've got, you know,

(42:12):
somebody else's and the, the consistency, the cleanliness in
my bowl after and it was so cool.
My first experience with Black Amber because I just needed to,
I didn't need to really like clean it out.
I barely swiped the Q-tip in there and porcelain.
That was so Brandon talks about that.

(42:35):
It's so. Clean my the Super Boof because
I've got the Super Boof and the Super Lemon G and both of those
are such clean concentrates thatI'm truly left with nothing left
in my banger. Which is insane because even
diamonds and sauce, like all sorts of other qualities still

(42:55):
leave so much left in the bangerthat I'm like, you just have to
clean it out. But I mean, you still have to
clean your banger anyway. But I'm not left with so much
residue and just like dark crap,like dark concentrate in the
bottom that I'm like, I don't want to turn up my rig hot
enough to burn that off. Yeah.
And you bring a good point because that's where the true,

(43:16):
you know, testament to good quality concentrate really comes
to because all the bad stuff that you put into your starting
product, it's going to come out in the wash, no pun intended.
But you will literally see it when you're washing the hash.
And when you try to move that into the next stage of actually
having concentrate, now you see what's left in the banker.

(43:37):
And typically what's left over is not the things that you
really want to be putting into your body.
So again, those are opportunities to make sure
you're getting really clean, regulated product that is
tested, you know, and, and, and understanding what's in those
products. And that's what you just can't,
you know, no one can guarantee you in other states because
testing is just so out of whack in other states.

(44:00):
Like you can't even take any test results in adult use
markets seriously. And when here in Utah, when you
only have two state testing labs, it's very easy to make
sure that you're validating and verifying and you get to see and
watch all these numbers. And I think that's something our
Department of Agriculture does an incredible job is making sure
we have accurate, reliable results and safe products that

(44:22):
enter into our market. Because that's why we're here,
right? We want to make sure that people
that do need the medicine do have an option of being able to
get safe regulated product. Cuz back when I was growing up,
like you didn't have a choice. You just had to get whatever is
available and you didn't know. And when I think look back on
that, I'm like, man, that's kindof crazy, right?

(44:42):
To just like if you just like rolled up on somebody, but like,
yo, let me buy some of those apples and you know nothing.
You know some dude on the street, I don't know you.
Know you want these apples? I don't know.
Right, I don't know where. You.
Yeah, dear. Exactly, exactly.
You know, and and that's the thing, like, I mean, and this
ain't to call them out, but it, it really is.

(45:03):
It's like, hey, why? Why not open up and allow us to
come in, get to know you and andwhat you're doing?
Because the the problem that we see with it, it's like, you
know, another thing is shout outto stash.
Stash has provided us with theseamazing grinders.
Nerith, we're getting you a new awesome grinder.

(45:24):
You just lost your grinder. So it's perfect opportunity and
timing, right? But literally what I love about
Dragonfly is when I grind my weed in my stash, I got to clean
it more often because that shit is sticky dude, it's so sticky.
It is man, I, I would say that for sure.

(45:46):
You know, I get, I, I try most of the flour in the state and
there's, there's some, there's some good flour out there.
Totally. No matter what flour I try,
nothing really lasts as long as the products that we grow.
You know, I might have a great experience in 3045 minutes.
I'm like, Oh, I, I think I need to read up right where it's for

(46:08):
me with Dragonfly, it's super consistent, 234 hours, no
problem, no problem. And I can go throughout my day
and, and that's probably the biggest difference I notice in
my body right next to the nose, next to the, the the bag appeal
and the beautiful buds. But it's how you feel and how
much you have to. Use I, I.
And I always talk about, yeah, it does cost a little bit more

(46:30):
to get a Dragonfly 8, but if youhave to spend twice the money of
using another product to get thesame effect, yeah, I don't think
it's actually cheaper. It's not no.
Well, and then the experience I mean you when you have quality
product, you you actually lose use a lot less and especially
with vaporizer, your guys's vaporizer I used that I just got

(46:53):
back from camping. I used it, but The thing is,
it's, it's the size, you know, we, we typically, we're talking
about that today on the show. Like if it's a bowl that you're
burning, that's one thing, but you really don't need like a big
fat bowl for vaporizer. You're going to save so much
more time and and on that, but it's the quality of product
you're putting inside of it. 3rdof a gram really that is like

(47:17):
for a lot of people that is plenty dose right?
I'd say for 80% of the people who are using, using cannabis
medicinally like that is more than enough.
Even for me there's still moments moments and depending on
the strain that 1/3 of a gram isenough for me.
Where the moon is positioned. Yeah, and I'm like hanging

(47:38):
upside down and. Is Uranus.
Position, yeah. This papaya bomb is one of them.
Man, yesterday when I first started it in the 1st 15 minutes
I was kind of like oh man, this is this, this really isn't doing
it. And then I just started playing
my new arcade that my friend built for me and boom it hit me

(47:59):
like a ton of. Ton of oh it's a creeper.
It's it, yeah, it was a slow creeper.
So now I'm like, wow. So that's why this is my night
time at home, right? Because like I said, like slow
creepers, right? Especially for experienced users
where you kind of, you know, when you take that first inhale,
you're kind of like, OK, this right to the Dome, this feels
different. But those slow creeper, is it

(48:20):
like they catch up on you, right?
Dude, I mean that's why I talk about black Amber because black
Amber to me is my it is the happiest stream not only for me,
my wife as well. My wife is just like you know, I
got the concentrate but for her it's the flower which always
goes for us flower 1st. And that's what I love about
your guys is concentrate, because you can tell that that

(48:44):
it is just pure plant and it oh man, I mean you, you even get
that petrocore taste even in that.
And that's so cool because you know that it's the.
Quality. It was literally like getting
the flour, smoking that and thengoing to the concentrate and was
like, Oh my God, they taste the same.

(49:04):
Exact same tips. Like, oh, it's so good.
Yeah. And that that was not always
translates across depending on. What they're?
Doing so, it was amazing to see that your guys's products have
brought it across, that it is super lemony, same experience,
you know and. Absolutely.

(49:25):
And look, there's there's some producers that do create some
good quality concentrates that are out there.
And when they have an opportunity to be able to get
their hands on some of our biomass, they're just, you know,
they're just blown away, right. We get opportunity to work with
pure Utah. Awesome team over there, Alex
Belial, Frank, Dan up all hand. Incredible people, love

(49:45):
cannabis, love the culture, lovejust making awesome hash,
awesome concentrates, and they've been an awesome partner
to be able to help us develop these types of products because
biomass quality flower is just one piece of it, right?
Like we make sure that we produce the highest quality.
And it also goes down to the processing of the plant, how you
harvest the plant, because good hash comes from good handling of

(50:08):
the plant and you want to preserve every single one of
those tricone heads on the plant.
And if you're just cutting plants down and dragging them
through the hallway, you're not going to have the greatest
product. So like, it's almost like white
glove experience of like harvesting these.
We saw down the buds, putting them into freeze dried bags,
freezing them and instantly you lock in that flavor and it's

(50:32):
it's it it leads to again, the quality of the so yeah.
And the live rosin vape pod, theNova pod, I'm not a big vapor.
Oh my goodness, it is so tasty and so good.
Like like I was using flour and I don't normally get that from
vapes. Right.
No, yeah, live rosins are definitely the closest one to

(50:54):
that, even in a concentrate form.
And at your 710 event, you guys have several hash makers that
will be there that people can come actually meet, connect with
and like learn about the hash that is actually produced here
in Utah. Yeah, absolutely.
We're gonna have some of the premier hash makers in our
state, right? And you know, people might laugh

(51:16):
and say, oh, there's no good hash makers here.
Yeah, well, come, come and talk to them.
Come and or do. We take dab with Brandon.
Amazing conversations, man. JC Beck from Pure Plan.
He's just, he's a wizard. A wizard just talking to him
about hash, it just gets you so excited.
And you're like, I think I wannatry some, you know?

(51:37):
And yeah, Alex Villa and his team over there over peer over.
They used to grow over in Colorado.
So yeah, they produce knocking products, Valley Lowe's
products, the out of state concentrate products.
So they're coming in with with some really, really great fire
because they believe in the products.
They care about these things. They don't want to make poor
quality products, right. And then we got a team all the

(52:00):
way out in in Heber. All right, the bougie medical
team, which is responsible for the mother liquor brand and they
took a little hiatus from, you know, the concentrate hash game.
We were we partnered with them very early on and produce
probably one of the the rosin since all talked about this day.
It was a Granimals rosin. This is before Granimals.

(52:22):
The kids clothing brand sent us a cease and desist letter and
said we couldn't call it Granimals anymore.
And they're concerned. That's for their customers.
We're gonna confuse their products with ours, right?
Oh my gosh, this doesn't taste like kids toys.
These are the flowers. I was excited so.

(52:43):
Stupid. I know it's.
Like the same logic of no chocolate.
Yeah. But yeah, they have three
incredible, incredible hash makers that are so passionate
about the plant, passionate about their craftsmanship,
because when you talk to them, it is art.
These are like chefs, chefs witha little less ego, only a little

(53:04):
less. Because all these guys believe
in their product, the best product, as they should.
Because that's what a good hash maker should think, that hey,
I'm going to make the best product possible.
Right, they are to. Support my brand.
So yeah, pure duty, pure plan, Mother liquor.
Like they're going to be having hash deals.
If you want to try some of the best hash that's out here, come

(53:28):
check those out and you'll stillbe able to pick up the
dragonflies super booth as well too.
You'll be able to try a number of different things and there's
going to be, you know, opportunities where Puffco is
going to be sponsoring some giveaways where some patients
will be able to potentially get a Puffco peak device for a
dollar that's. What I'm talking about?

(53:49):
$100 devices, right? And then, you know, also, you
know, being able to come that day and be able to get medical
cards because I know that there's a lot of people that are
reluctant to get their cards because of the cost.
It is it's expensive and to be honest, gosh, if I wasn't
working in the industry, I'd have a hard time paying 150
dollars, $200 to go get a card and then buy product.

(54:12):
You know, I'm like, I kind of just bought product.
So, you know, you know, our partners across the street at
Utah Grown, they've run, you know, Educational Medical Card
Center where you can go and get one of the most affordable cards
every single Tuesday of the weekfor $75, plus the $15 state fee,

(54:32):
which the Department of Health and Human Services will be
reducing in half starting July 1st.
They're also reducing the standard $3 transaction fee down
to $1.50. So it's awesome to be able to
see that the Department of Health has been able to find
opportunities to make this program more affordable because

(54:54):
I do truly believe we have one of the best medical cannabis
programs. And it's thanks to the people
who work at the Department of Health, people like, you know,
Ritual Warren, people at the Department of Agriculture like
Brandon Forsyth and Cody James, that puts so much care and
effort into the program to make sure that we have one of the
safest and best cannabis programs out there.
And it's really cool to be a part of, you know, this

(55:14):
community, which is obviously very different than, you know,
maybe the support network that existed before cannabis got
legalized. And you just had to rely on your
homies and, you know, your neighbors and the people that,
you know. Now we get to work with really
incredibly smart, talented people in regulatory agencies
that have an opportunity to makesure that we are producing the

(55:37):
safest and best products out there and making sure that we're
educating, you know, people on the difference between medical
cannabis and what you might justbuy out there on the street or
from your plug. And it's not the same thing, I
can tell you that. Yeah.
Well, and with that man, I mean,for those that you know over
there within you tag and and with the all the regulatory that

(56:01):
you have to be able to do it. One of the things that we wanted
to ask is you could be able to put us in touch with some of
them because we feel that you know what you've you've given
them a good amount of love. Now they're not always making
your life easy and so and exactly.
But that's the thing. Like you, you've given them
respect and love for that reasonalone.
Because it's like, yeah, hold us, hold us to a higher

(56:22):
standard. And even though we know that in
the cannabis industry, no matterwhere it is, there are companies
that are cutting corners and it almost feels like they're
greasing palms around the same time.
So it's it's good to hear that you have a high esteem for Utah
AG, especially Utah AG, because Utah AG gets a bad rap a lot
with it within the within the industry.

(56:44):
I understand that. But that's that's honorable.
You're treating him as like, yeah, you know, that's OK.
You keep me in check. I keep producing high quality
product. I mean, no argument there.
Yeah, they are. You know, we see them as as
partners, right? Sometimes we don't see eye to
eye. We don't agree on things.
Sometimes we disagree on a lot of things.
But the end of the day, you know, rules are rules and

(57:06):
everybody's got to follow by thesame rules.
And it's awesome to be in a state where we actually get to
have open dialogue and conversations and talk directly
to our regulators, where there'splenty of other markets where
you wouldn't never have that opportunity to be like, hey, I'd
like to talk to you about this new rule that you're going to
issue and I'd like to share my feelings.

(57:28):
I don't think you get an e-mail response back, right?
So, yeah, I'm not, I'm, you know, I'm not just trying to get
brownie points out there. That's the reality is that we
are constantly meeting all the time, every single month.
These are public meetings that honestly, I wish more people
would actually attend the medical cannabis policy Advisory
Board meeting. Usually it's I believe it's the

(57:50):
second Tuesday of every single month.
We talk about different policies, agendas, different
rules, things to help improve our program and that has a board
of, you know, independent folks,some people from industry, some
people from the medical field, some people from the education
field, from patient advocacy. Desiree Hennessy from the Utah

(58:12):
Patients Coalition is on that. So you get input from all these
different people on does this real makes sense?
How does this help patients? How does this hurt rather than
somebody just making the decisions on the whim.
So it's really cool to be able to have those types of
conversations and more people should TuneIn and listen and
provide feedback and say, hey, I'd like to weigh in on this.

(58:35):
You know, this idea because it makes no sense to me.
You know why you would, you know, force me to, you know,
drive out of state because you don't accept my qualifying
condition here in the state of Utah.
Yeah. So now I feel like a criminal
because I have anxiety, I have depression, I have insomnia, I

(58:57):
have anything. But now I can't get a card, so
I'm going to drive to Wendover or drive to Dinosaur Co or
wherever. Oh, dinosaur.
Oh. Yeah, we love.
Funny ones we did that. It was a good.
Run Yeah, Han Solo Burger and Casey Jones is what I got.

(59:18):
From Han Solo. Burger Han Solo Burger is a good
one, man. Dude, that was a good a good
batch. You know, sometimes you get some
banging. Oh, that shit.
Was dry as that. That shit was dry.
As fuck yeah, it was safe dry right if you're going to spend
nights. I was so.
Excited. Anyways, that was my for the.
Reality is, is like people, there's this fallacy that people

(59:38):
think that driving out of state is actually cheaper and saving
money when like yesterday back to quality.
Like I know that there's still people out there on the street
that, you know, are, are spending 200 to $250 for an
ounce from their plug. And the fact that you can go
into Dragonfly right now and geta highly quality tested, you

(01:00:00):
know, free of all these solventsand pesticides and anything that
you'd be harmful to your body, and you can get that for under
$200. At a regular pharmacy, like if I
was still in the free market I'dbe like Dang I don't think my
plug can beat that. Sometimes my plug doesn't even

(01:00:21):
have any cuz he's not even consistent and he brings stuff
that he doesn't even know what the name is, right?
So that's, that's just the reality, right?
And you know, sometimes, you know, when we do talk about, you
know, cannabis and the people who use cannabis, we kind of put
people into these bucks buckets of, well, you're a medical

(01:00:42):
patient, but if you're not, you're just a recreational user.
And it's kind of a weird thing to put people into a bucket and
make them feel some kind of way,like if I'm over here, I'm doing
something wrong, but the guy right next to me is perfectly
legal and fine. It's, it's confusing, man.

(01:01:02):
If I'm just a regular person, it's it doesn't make sense.
So when people first try a dragonfly product, what do you
hope they walk away thinking or feeling?
Honestly, like for us, like we take a lot of pride in our
products. So I want them walking away
thinking it's like, wow, this issome of the best product I've

(01:01:26):
ever tried. Like that is always, our goal
is, is to constantly go there. We don't always get it right.
We don't always make products that really, you know, but
that's how we're able to kind ofgo through our library and
really identify the things that really help.
Because one of the unique thingsin Utah here is we have a start
from scratch. You can't just go to a nursery

(01:01:48):
like in other States and get, you know, tested and proven
female types and put them right in.
You start from seed and whateveryou get, you get.
So that takes a long time. And I think people are going to
be really surprised at how much the quality of Utah cannabis

(01:02:09):
starts to increase here over thenext 6 to 12 months because I
have that opportunity to go to alot of different operators and
things are definitely turning around.
You get the right people, you get things dialed in, and that's
the expectation because otherwise we're doing a
disservice to our patients. So do you think we should be

(01:02:30):
talking to the other producers around here now?
I think so. I think so, man.
I think the challenge is, is just finding who the right
person to talk to is, right? Because you're likely not gonna
talk to somebody like me who's from Utah, right?
Born and raised, lives here. Eaton Breeze here.
I'm a huge Utah advocate. I love this place.

(01:02:52):
Right. And most people you might get
somebody in a different state ina different area headquarters
and it's really you kind of missthat element of understanding
what's really happening here in Utah.
And people who live in Utah knowwhat other people say about us
in Utah. But we also know how incredibly
awesome it is. And we're glad that there's the
people that kind of stay away, but there's there's a lot of

(01:03:13):
people figuring it out. I know.
Well, when I was out knocking doors in Kentucky and they found
out I was Mormon then and from Utah, I was asked how like where
my horns were and I was like horns.
I thought you were touching yourhorns.
Hit. Question.
Yeah, no, legit, like a legit question.
I was in Louisville, KY and someone asked me and then

(01:03:36):
someone else was like, how many wives do you have?
And I was like, fuck one. Like, are you kidding me?
Can you imagine more than one? Like what is plenty?
Why would you need more than one?
Do you know what it's like? Come on, bro.
Yeah. What's a?
What's a no, dude, Brandon, I just had to say something.
This is just just random funniness.

(01:03:57):
But dude, where you have that mic, it almost looks like you
have a bow tie. And I'm just like, dude.
You should just put it in the middle.
Yeah, dude. Oh, man, no, dude, I love this
combo nerd. Because, you know, and it's been
a lot. I mean, as you know, we've
developed this relationship overthe years.

(01:04:19):
It's been amazing because of us being able to really learn, not
just the in a, in a way, just because, you know, we've we've
really liked your guys's pride. You're not giving us like, yeah,
dudes come in grab buckets, but you are very careful about what
you guys are releasing and you're careful about the
partners that you white label for.

(01:04:40):
They have to fit within your guys's ethos.
So that is, you know, I, I really wanted to say that, you
know, from us, it has been quitean extraordinary experience to
to have partake of and consistently prefer to go to
your guys's products. The only problem we have, we're

(01:05:01):
like, man, I mean, we're just waiting for the next batch to
come out because of the nature of our show, but it's like it
doesn't matter. Like we, we started introducing
more educational content specifically towards the
questions that people are asking, dedicating full shows to
those and we're just like, sweet, that means we're not
doing a strain review. We.

(01:05:22):
Can have just smoke. Strain specific.
We can do whatever strain we want this week, it doesn't
matter. And that's what's awesome.
We've even I've even had on the show where I've spoke like I had
when it was a rare, but I had some dragonfly flower that had
been sitting in a tube for a while and it still hit as fresh

(01:05:42):
as the day I grounded up. So I'm just like and you're
going to. Love this properly.
It can last a really long time, man.
And, and that, that's reality, right?
I'd, you know, I would, I would challenge anybody to come to our
facility and look, open up a random bin and tell us whether
that was just grown one month ago or three months ago or six

(01:06:02):
months ago. And when you keep it in, in the
right, you know, environmental conditions, cannabis can last a
really long time, right? And that's one of the things to
also educate people on is like, don't just go home and just open
up your bag and then forget to seal it or whatever.
Those bags, a lot of them aren'tgreat at retaining the moisture

(01:06:22):
and keeping those things. So sometimes it's nice to be
able to have a separate container to be able to store it
in. And unfortunately, due to, you
know, some state regulations, technically that's not legal to
remove your product and put it into a separate container
because you want to be able to keep it together.
So there are these little nuances and challenges that do
make it difficult. And that goes back to like this,

(01:06:42):
OK, that's too recreational yet I'm a medical user and that's
how I use my product, but I'm not allowed to do it.
So, you know, but again, these are all the things that we have
to. You.
Know because if you're a person from the legislator or
regulator, you've never used cannabis, how could you possibly

(01:07:04):
understand and make these rule and, and, and decide all this?
We should do it this way. And you're like, actually how
people use it. Or see, we want to talk to those
individuals because we really want to be able to, I mean, not
in a way to be able to sit thereand just, you know, point
fingers at them and and rake them over the coals.
Not by any means that at all. I just want to be able to go,

(01:07:25):
hey, really, we want to understand your perspective.
Like, why is this so demonized? Like, and it just can't be off
of anecdotal science and then some proven science, right?
It's got to be like down to their core, despite all the
data, it comes down to their feelings on this.
And that's where we are really going into this.

(01:07:46):
Brandon and I both are just like, we just want to understand
what the fear is because everybody that I've ever met who
was like, oh, no way. Then they smoke it and then
immediately their life changed going, why is this illegal?
It's the first thing that comes to their mind.
Why is this illegal? And it is that this just the
more educated consumer. And that's what we really were

(01:08:10):
impressed with, with you guys really guiding.
I mean, the entire experience bycoming into the dispensary is
much different from where you'llfeel in other places despite I
mean it. And it's always a bit of a a
wild card when you go to anotherdispenser.
I'm just going to be honest about that.
Like, you go in there, yeah, youmight get a cool person, you
might get a douchebag. And but every time we've gone in

(01:08:30):
to to Dragonfly, they've always treated us like family.
So it's been awesome. Well, we're a family owned
business and we really do believe in family values and
taking care of each other and, you know, taking care of our
team because, you know, we care about what we do.
And, you know, most of our employees, they could be working
a lot easier jobs elsewhere, right?
That, you know, doesn't come with the stigma and the shame

(01:08:53):
of, you know, cannabis for some people, right?
And that's a big decision and sacrifice that a lot of people
in the cannabis industry have tomake.
And so, you know, that's something we all kind of share
commonly together that we reallydo care about what we do.
Otherwise we wouldn't be doing this this way.
Other things where you don't have, you know, Big Brother
looking over your back at every single corner and, you know,

(01:09:15):
just being able to operate. So it's, it's, it's a challenge,
you know, but you know, we look at it as a privilege, right,
Because not very many people geta opportunity to do this.
So, and that's why it's really, really important to us that we,
you know, do everything we can to make sure that we take care
of our patients, take care of our, you know, employees and
take care of our community because this is who we are and

(01:09:35):
where we're from. Sam, dude, thank you so much for
spending this time coming back to our show.
I mean, we'll be gone here, hopefully a lot more.
We, we learn a lot. We learn a lot by being able to
you get you got your finger on the pulse, not just here in
Utah, but across the nation. So you've always are trying to

(01:09:56):
be able to see like what can we do better here to provide an
even better experience that evenrec states may not be able to
achieve. So thanks again, man.
Brandon Parting. Words oh brother, I just
appreciate you being here. It's just a pleasure as always
so and everyone tuning in at home.
We love you guys. Thank you so much.

(01:10:16):
We'll catch you next week.

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710 — When the Dab Hits… and So Does the Truth

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;} 710 — When the Dab Hits… and So Does the Truth