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September 17, 2025 37 mins

Welcome to Season 4 of the Cannabiz Conversation! In this episode, host Sean sits down with Brendan McKee, COO of Silver Therapeutics, to discuss his journey in the cannabis industry, starting from his early experiences with the plant at just 12 years old to running a multi-state operation.

Brendan shares insights into the challenges and triumphs of navigating the cannabis landscape, including the importance of quality control, employee ownership, and the evolving regulatory environment. He emphasizes the significance of treating customers like patients and fostering a positive workplace culture.

Join us as we explore the future of Silver Therapeutics, the impact of market saturation, and the lessons learned from years in the cannabis business. Whether you're a cannabis enthusiast, an entrepreneur, or just curious about the industry, this episode is packed with valuable insights!

Topics Discussed:

Brennan's early relationship with cannabis

The journey of building Silver Therapeutics

Navigating regulatory challenges

The importance of quality control in cannabis retail

Employee ownership and company culture

Future plans for expansion into Minnesota

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Sponsored by: GreenLane Communication - Your go-to PR firm in the cannabis space. Check them out at GreenLaneCommunication.com.

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