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November 18, 2025 55 mins

I’m thrilled to share the latest episode of our podcast, where I had an enlightening conversation with Stefan Rust, the CEO of TrueFlash and former CEO of Bitcoin.com. Stefan is a serial entrepreneur, global investor, and blockchain pioneer dedicated to bringing truth, transparency, and trust back into financial systems. Here’s a sneak peek into our discussion that you won’t want to miss:

Key Takeaways from Our Conversation:
  • Early Blockchain Adventures: Stefan’s journey into blockchain began in 2012, sparked by a developer’s request for Bitcoin payment. This early experience highlighted Bitcoin’s potential to revolutionize financial transactions with low fees and fast settlements.

  • Leadership Insights: Stefan shared invaluable lessons on leadership, emphasizing the importance of tenacity, persistence, and the ability to filter through advice to focus on what truly matters. He also highlighted the challenges of scaling a startup and the critical role of execution in achieving success.

  • TrueFlash’s Mission: Frustrated with outdated and opaque official inflation data, Stefan founded TrueFlash to provide real-time, transparent inflation data. TrueFlash tracks over 30 million items daily, offering a comprehensive and accurate alternative to traditional government reports.

  • Blockchain’s Potential: Stefan envisions a future where decentralized systems and transparent data reshape capitalism. He discussed how blockchain can enable new financial products and democratize access to economic insights, empowering investors, policymakers, and the public.

  • Innovation and Disruption: Stefan’s mantra is that innovators must outpace incumbents by leveraging speed and agility. He drew parallels to early skepticism about mobile phones and social media, noting that blockchain faces similar resistance but holds transformative potential.

  • Global Perspective: With experience navigating multiple jurisdictions, Stefan sees the internet and mobile technology as new frontiers for exploration and opportunity. He believes blockchain uniquely enables the monetization and settlement of internet protocols, transforming financial systems worldwide.

  • Future Trends: Stefan is excited about the potential of AI and the monetization of data. He believes the future will bring a world of abundance, with new job opportunities created by emerging technologies.

Why You Should Listen:
This episode offers a compelling look at how Stefan Rust’s pioneering work in blockchain and data transparency is driving innovation in finance, challenging traditional models, and shaping a more open, decentralized future. Whether you’re an entrepreneur, investor, or simply curious about the future of technology and finance, this conversation is packed with insights and inspiration.

Tune in to hear the full conversation and join us on this journey into the future of blockchain and decentralized finance!

P.S. Don’t forget to follow us on social media and share your thoughts on this episode. We love hearing from our listeners!

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Connect with Kip on LinkedIn
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