From Fitness Club to Billion-Dollar Longevity Brand: Life Time's Reinvention Playbook

I’m thrilled to share the latest episode of our podcast, where I had the pleasure of chatting with Jeff Zwiefel, a true veteran in the health and wellness industry. With 25 years at Lifetime, Jeff has seen it all—from the company’s early days as a traditional health club to its transformation into a holistic lifestyle brand. Now, as the executive director of Miora Longevity and Performance, Jeff is spearheading innovative health optimization programs that are set to revolutionize how we approach wellness.

Here are some of the key takeaways from our conversation:

🚀 Lifetime’s Transformation
From Fitness to Wellness: Discover how Lifetime evolved from a fitness club to a comprehensive lifestyle brand, dropping "fitness" from its name to reflect a broader focus on health and wellness.
Innovative Adaptations: Learn about the strategic changes Lifetime made during the COVID-19 pandemic, including enhancing their offerings in cycling, group fitness, yoga, and Pilates to stay competitive.

🧬 Introducing Miora Longevity and Performance
Health Optimization: Miora is designed to help members improve their longevity and overall well-being through personalized health solutions.
Cutting-Edge Weight Loss Solutions: Jeff discusses the use of GLP-1 medications like semaglutide and tirzepatide, and how Miora's approach minimizes side effects for sustainable weight loss.
Holistic Health Approach: Miora combines medication with nutritional guidance, body composition analysis, and support from registered dietitians to ensure comprehensive care.

🌟 Meeting Diverse Health Needs
Targeted Support: Miora addresses the needs of individuals struggling with weight loss, women in perimenopause and menopause, and men over 40 facing declining testosterone levels.
Wraparound Program: The integration of medical providers, personal trainers, and nutritionists creates a seamless and supportive experience for members.

📈 Lifetime’s Growth and Future Plans
Expansion Strategy: Jeff shares exciting plans to expand Miora's presence across various states, making health optimization accessible and affordable.
Nutritional Supplements: Lifetime aims to build a billion-dollar supplement business, ensuring transparency and efficacy through independent testing.

💡 Leadership and Culture at Lifetime
Empathy and Care: Jeff’s leadership philosophy emphasizes empathy, benevolence, and genuine care for team members, fostering a strong culture of engagement and respect.

Career Development: Learn about the “team member dashboard” that helps employees visualize their career trajectory and personal goals.

🌟 Personal Reflections
Defining Success: For Jeff, success is about making a meaningful impact on people’s lives, whether through health improvements or career advancements. His passion for health, wellness, and leadership is truly inspiring.

I hope these insights spark your curiosity and inspire you to tune in to this episode. Jeff’s journey and the innovative programs at Lifetime are a testament to the power of personalized health solutions and the importance of a holistic approach to wellness.

Send us a text

Connect with Kip on LinkedIn
https://www.linkedin.com/in/kipknippel/

Watch Bite-Sized Clips on YouTube
https://www.youtube.com/@capitalistculture/shorts