Captivate & Close

Captivate & Close

Captivate & Close™ is the only podcast that gives online entrepreneurs the tools they need to attract and enroll high-paying clients consistently using our breakthrough marketing strategies. Kinsey blends the foundations of online business principles with the up-to-date tactical-level strategies so you have a clear pathway for hitting your first $10K, $100K and on to 7-figures. It’s time to move beyond the outdated, ‘bro-marketing’ era and actually get noticed for your unique brilliance. Tune in for the mindset, messaging, and marketing secrets the virtually no one is talking about. For more information visit kinseymachos.com.

Episodes

November 30, 2021 15 min

Kinsey dives into the Return of Investment on your offers. Too often we focus on just the monetary aspect of the ROI however there are by-products that happen from your offer for both you and your client. Listen as Kinsey shares how to stop thinking linearly and move into demonstrating all the ROI that your offer has to give. 

Do not miss these highlights:

[03:29] The biggest thing that you could do for your offer is to establish an ...

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How are you putting your offer out there? How often are you talking about it? In today’s market, you have to make some noise and turn the volume way up in order to make the sales. Listen in as Kinsey discusses how to get more attention to your offers without fear of over-communicating them.

Do not miss these highlights:

  • We usually don't show up in our offers powerful enough 
  • To dial in your revenue-generating activities and to mov...
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    November 16, 2021 40 min

    Kinsey shares her experience with the mastermind journey that elevated her and completely changed her into a new version of herself. This episode is about the key takeaways she learned from hanging out with those brilliant people who are making a great large impact, making a lot of money and have been able to navigate entrepreneurship gracefully.

    “I came into this mastermind experience as somebody that felt small and felt like I don...

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    Everything starts from the offer and having the clarity in your offer will drive everything else in your business. Kinsey shares the three biggest mistakes that she sees in the market when it comes to having a signature offer or not. 

    Do not miss these highlights:

  • How to scale your signature offer and get more clients through it
  • The biggest mistake is not having a signature offer or having too many offers
  • A signature offer can be your ...
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    November 2, 2021 12 min

    In order to pull in more premium clients, you need to make both a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies to create that bigger momentum you have been searching for.?

    Do not miss these highlights:

  • Discover the pitfalls of mainstream marketing
  • You have to speak to the version of your ideal client that also ...
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    October 26, 2021 28 min

    This episode was taken from a Facebook Live recording where Kinsey shares the processes that she has used in order to earn an incredible $52k revenue in just 30 days.?These are the lessons that she has learned along the way and the strategies you can implement right away so that you are able to create quantum results for yourself.

    Do not miss these highlights:

  • Information alone will not get you results
  • A commitment of your unique bril...
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    Selling your programs and services is not something that comes naturally to many of us.?In fact, how many of you dread the process??Kinsey is here today to talk about the three secrets to selling and how to get into the right mindset that allows you to go all-in and separate you from this idea that “selling is spammy”.

    Do not miss these highlights:

  • Sell without feeling like you're selling
  • Whatever you're selling; a program, a ...
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    In the previous episode, Kinsey discussed the concept of Captivate, grabbing the attention of your potential clients.?Today, she discloses her next step, Connect.?Listen as Kinsey shares her strategies on how to create that connection with your audience so that you are the one that they want to listen to, the one they want to buy from, be it your product or service.?This phase is really about how you move people closer to the offer...

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    In this episode, Kinsey reveals her strategies on how to get noticed online, especially when you feel that your market is saturated.?Just like the title of the podcast, it’s no surprise that the first and most important step to capturing attention is to become Captivating.?Kinsey also talks about saturation in the marketplace; is this true or just a misconception based on our beliefs. Find out now.?

    Do not miss these highlights:

  • Beco...
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    Kinsey takes us into the three essential pillars you need in your coaching business in order to help it thrive.?This combination allowed her to hit six figures super fast and is now in the trajectory of multi-six figures in less than two years of her coaching business. If you’re struggling to build brand awareness, to get leads that are high quality, or you're struggling to get a consistent stream of clients, this episode is fo...

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    She’s back!! Kinsey has relaunched her podcast under a new name, Captivate and Close.? Join Kinsey as she shares about becoming a mother for the third time, how that changed her life, and her motivation to leave the corporate world and hitting 6 figures one year later with her coaching business. ? Kinsey shares what she is going to be doing in this next season of the podcast and invites you to join her on the journey.? Remember, th...

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    If you want to experience total alignment in your business by simplifying your life and creating more rhythm in your day-to-day, this is a beautiful conversation!

    Gina Nicole is a Feng Shui Practitioner & Spiritual Mentor who helps empaths and heart-centered entrepreneurs shift into full embodiment. 

    The wisdom she drops in this interview is real, raw, and so powerful that you’ll want to do a double-take on how you’re running y...

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    In this episode, I talk about the 5 ways to become a master in your niche.

    Because when you master your niche, you:

  • Go from chasing clients to clients flowing to you.
  • Start getting recommended and referred all over the web from people that haven’t even worked with you.
  • Get asked to speak on podcasts, at summits, and guest train in other coaches' programs.
  • Instead of getting messages like, “You’re so inspiring!” you get messages li...
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    We reached 100 episodes! In celebration of the incredible reach that Launch it Girl has had, we took a look at our top 10 most popular episodes and grabbed the biggest takeaways from each. It’s a perfect combination of our incredible guest speakers as well as some solo episodes.

    If you’re looking to grow a millionaire mindset, step into your purpose, and create a business that creates massive impact & income (while staying alig...

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    I’m pulling back the curtain to reveal some of my own personal struggles with the unsexy and not-so-popular topics that don’t seem to be recognized enough in our industry. 

    The truth is, I’m just a “normal” human, navigating all the emotions of life, finding my way through motherhood, entrepreneurship, and marriage. 

    And I never want my audience to feel like they have to be superhuman to be successful in business. 

    If you’ve ever f...

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    If you’re overwhelmed by the word ‘Lead Generation’ or find that you’ve been convinced you need it but have never really understood how to implement it in your own business, then I’ve got the goods for you here in this episode!

    The truth is, you’ve got a lead generation system in your business whether you’re aware of it or not, but finding the gaps and optimizing the opportunities is where you’ll get the biggest bang for your buck.

    ...

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    As a heart-centered entrepreneur who is living out your purpose and passion, you might find that the lines between your personal life and your work life get really blurry. Where does one start and the other end? So when you’re experiencing challenging times in your personal life, especially as a personal brand, it might feel uncomfortable or nearly impossible to put on a good front and keep ‘showing up’ online. 

    It could even even ...

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    Do you sit down to write a piece of content for social media but get stuck staring at a blank screen?

    Or maybe you feel like you know so much and have so much to say but have a hard time getting it out of your brain and translating/organizing it in a way that makes sense for content purposes?

    You’re probably already aware that CONTENT IS KING and having a social media strategy that attracts your perfect dream clients relies on you ...

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    The identities of a ‘High Performer’ and a ‘Perfectionist’ sit at two opposite ends of the spectrum and are directly connected to the speed at which you can create results for yourself (or not). Being able to identify where you sit on this spectrum will allow you to see where you may be missing the mark in your business when it comes to performance, productivity, and results. 

    Tune in to learn more about these two types of characte...

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    Today I’m going to talk about the behind-the-scenes work that goes into a successful launch, a well-known brand, and a sustainable business model, and let me tell you… it’s super “unsexy”. 

    As I reflect on my own results, I realize that it’s been the small things each day that’s led to getting clients in my ‘doors’, and these are the things that I’m noticing most entrepreneurs overlook because of this misconception of ‘making money...

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