August 12, 2025 • 36 mins
In this candid and insightful episode, I sit down with my friend John Aslanian, a seasoned beauty industry insider, to talk about what really goes on behind the scenes of the glamour world. John reveals surprising truths about the beauty business, the pressures it creates, and the myths we’ve been sold about looking “perfect.”
We explore why true beauty is about confidence, presence, and self-acceptance — and how real transformation happens from the inside out. If you’ve ever felt like you weren’t “enough” by society’s beauty standards, this episode will empower you to see yourself in a whole new light.
Key Takeaways
- Beauty isn’t bought — it’s embodied. Confidence and self-worth shine brighter than any high-end product.
- Behind the glam curtain: The beauty industry often sells insecurity to sell solutions.
- Your presence is your power — people remember your energy more than your eyeliner.
- Self-care isn’t vanity — it’s an act of self-respect and a foundation for confidence.
- Authenticity beats perfection — flaws are often the very thing that makes you magnetic.
For more info on John Aslanian: www.PrecisionAestheticsmd.com
212.799.1411
Connect with your Host, Elaine Williams:
Check out Captivate the Mic Podcast on Elaine's YouTube Channel
Check out the Captivate the Crowd Website
Follow Elaine on Social- LinkedIn, Instagram, Facebook, TikTok
Want to schedule a free chat with Elaine? Click here to book a zoom date!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Hello and welcome to Captivatethe Mic with Elaine Williams,
where we talk about speakingconfidence, how to have more
power on stage, and powerfulpresence, and all the things.
And I have amazing experts,colleagues, and friends.
You are in for such a treat.
Today I am interviewing my dearfriend and colleague, john
(00:29):
Aslan.
I don't know if I said thatcorrectly.
He is a such a New Yorker.
He has an amazingtransformational story and he
has been in the med spa worldbefore there were med spas and
he is so up on all the cuttingedge stuff and he actually
(00:51):
talks.
A lot of young women out ofhaving procedures done because
he preaches about inner beautyand he is all about what is best
for each person.
And I love his integrity.
I love his passion.
He's just an outstanding guy andI felt like it was important to
have him on the show because hehas a really unique.
(01:13):
Look at things and there's a lotof misinformation out there, so
I can't wait for you to sit backand listen.
Please subscribe, rate, review,and share this episode with
somebody who you think needs tohear it, and I'm so glad you're
hi everybody.
I am here with my fabulousfriend and colleague, John Aian.
(01:34):
I am so excited to have you aton our podcast.
John, thank you for being here.
Oh, thank you.
I'm actually honored.
When I look at the work that youdo and how much you care about
people and their traumas andhelping them, it's just such an
honor that you would choose meto be the avatar.
The trusted avatar that wouldhelp the women you care about to
(01:55):
avoid any sort of complicationand avoid those treatments that
could hurt them, because allsomeone need, does anyone need
another trauma in their life?
When there's so many safe thingsout there, why would you even
risk getting hurt?
I love that.
And I, I know I've had my ownexperiences and so John, can you
just do a little, can you justtell people a little bit about
(02:17):
what you do?
Sure.
I've been in this space for 20years.
Wow.
And for perspective, the spacepretty much didn't exist.
That long ago, like the word inthe world, became more
commonplace in 2016 whenCoolSculpting launched because
they spent a hundred milliondollars a year advertising.
(02:37):
Yeah.
That's like the perspectivethat's, remember General Motors,
that's what they used to spendon all their brands put
together, so they have thishumongous advertising budget.
Direct to consumer.
Like I would talk to a malefriend in Tennessee and he is oh
yeah, I just passed thebillboard in Tennessee.
Is that what you're doing?
I'm like, no.
I said, but you're like in theindustry.
(02:58):
That is the industry I'm in.
Yeah, I've been in it for 20years and from myself.
The reason why I feel veryempowered is that I try to
answer every phone call so theladies in the office can take
care of the patients.
So the first thing I do is say,tell me what treatments you've
done, what worked for you andwhat didn't work for you.
(03:19):
And then it's funny, that sameday I get a I get an email
saying, oh, do you wanna buythis$25,000 survey about the
aesthetic industry?
And I'm like, oh my gosh, no, Ihave more.
No, I live it.
Thank you very much.
Yeah.
I have more information than youdo.
And by the way, you're promotingthe most dangerous ones because
those are the ones that aretrending.
Yeah and since I work withpeople and I always work from
(03:40):
the inside out and a lot of myfemale clients are worried about
how they look or that they'regonna get bullied and there is
tremendous pressure to look yourbest.
Of course.
John, tell us like.
And I watched that ninetiesmodel thing.
'cause I grew up with CindyCrawford and Linda and it was so
(04:00):
fun to watch it with my sister.
And then when Linda talked aboutthe CoolSculpting and what
happened, it was horrifying.
If somebody's listening andthey've been struggling, who
hasn't?
Tell us about CoolSculpting andwhy it's so dangerous.
Okay, so on their originalwebsite, which they said there
is a possibility of paradoxicalhyperplasia is the term for it.
(04:24):
It's when the fat cells multiplylike crazy and it forms a hard
mass.
The worst part about it is thatyou have to wait a year.
Then they can remove itsurgically.
But in Lindy Evangelist's case,you could read the article.
It's still online in PeopleMagazine.
She removed it and it grew back.
So it's, she's like permanentlydisfigured and she did like
(04:45):
here, she did all thesedifferent places too.
So she sued'em for 50 million.
Wow.
Rightfully so yeah, when I speakto new clients and they're not
gonna come, I get it and I'mlike, listen, if you do nothing
else, just don't doCoolSculpting.
I.
And I think a lot of peopledon't, there's so many different
people doing procedures likethat, and I love it when you
(05:06):
told me this story about howthere was a 16-year-old girl who
called in and you talked her outof it.
Tell us about that.
I answer.
I was answering questions on caras well.
It's like I'm 16 years old andmy boyfriend doesn't like my
stretch marks.
What should I do?
I'm like, dump his ass.
He's a superficial jerk.
And then I got the question overand over again and I said, you
know what?
(05:26):
If you don't have stretch marks,paint them on this way.
It'll be a jerk repeller this.
Because you don't have to wastesix months getting to know
someone.
And men find out he's a jerkbecause beautiful women are like
yourself.
They're powerful.
To me, that's what I'm attractedto, woman powerful.
Who's smart, vivacious funny.
That's it.
That's the short list and thelong list, there's nothing else
(05:49):
more attractive than a woman.
Oh, thank you, John.
It breaks my heart.
I posted an old picture of mewhen I graduated college and I
remember feeling like I was fatand.
And not pretty.
And looking at the picture, Iwas like, I was beautiful.
We're so hard on ourselves.
So tell us more about what weneed to know.
(06:11):
Like I feel like you were gonnatell us the inside secrets.
Oh, absolutely.
Nobody else is gonna know.
So what else do we need to know?
Okay, so let's start.
Yeah, let's the hook and what wecare about is what do we wanna
avoid, in life, that's reallymore important.
We all wanna avoid pain morethan get pleasure, right?
I wanna out of court and not inthe hospital.
(06:32):
So the number one stay away fromis CoolSculpting.
And I still check in.
I have doctor friends in otherparts of the country and I asked
this one guy, I'm like, howoften does it happen?
He's yeah, once a month.
No big deal.
Allergan pays for the surgery.
Like, how could you knowwhatever happened to first do no
harm?
And, once a month.
Yeah it's, I even looked onPubMed, the National Institute
(06:53):
of Health.
They had a recent study in 2024.
They said it's happening one in50 times.
To me, that means it wouldhappen every month at every
doctor's office.
And I spoke to another doctorjust last week and he said,
yeah, I'm not doing it anymore.
So there it's just it's crazy.
You know why?
And the crazier part about it isthere's about 75 to a hundred
(07:14):
devices that use ultrasound orradio frequency to melt the fat.
And guess what?
The side effect is smoother,tighter skin.
When CoolSculpting does work,it's like taking a bag of ice or
water that turned into ice outtayour freezer, and now you have a
loose wrinkly bag.
So even when, oh no.
Yeah.
I was talking to, again, I'vehad a million conversations at,
(07:35):
three conversations a day.
That's a thousand a year.
I've had 20,000 conversations.
I was talking to this one lady.
Wow.
And I was like, how was yourclothes?
I said, that was great.
I said, okay.
I said, next time you know youmight want to do this'cause
you'll get smoother, tighter ofskin you would get.
And all of a sudden she's I hearthis gas.
She goes, that's when I got theloose skin.
So even people who are happywith the treatment,'cause it's
just literally destroying allthe fat cells in one little spot
(07:58):
and then.
I went, I go to the seminars.
So I go to the seminar and thesalesman for CoolSculpting, it's
he goes, l let me watch this.
He Googles bad school,CoolSculpting, and it's like a
shark bite.
It's just this one little spot.
So what you're gonna do, John,is now you're gonna offer four
in the front on two on the side.
So now you're gonna be charginghim for eight different areas
and you're gonna make 12 grand.
(08:19):
I'm like, what?
For 12 Shark bites?
It's just dishonest on everysingle level.
And it's so sad that peopledon't, my friend did it.
My friend did it, and when shedescribed how, she was like I
have all this bruising, and thenthey said, it's just gonna
slough off.
It really sounds.
Morbid to me.
And again, you could, like, whenyou do something like Aus you,
(08:42):
it's ultrasound radio frequency,you have a wand.
So you go everywhere nice andsmoothly, and you're melting the
fat and you're smoothing andtightening the skin at the same
time.
It's hello?
Okay, wait, say the name of thatprocedure again, please.
It's E-X-I-L-I-S.
Okay.
And there's a lot of others outthere, okay.
There's a lot of ultrasound,radio frequency treatments that
(09:04):
you can accomplish the samething, and you can do it
handheld, smoother and tighter.
Wow.
I love that.
Okay, what else?
Tell us more secret.
While we're at it, let's getinto the weeds at seems a bit
more, I don't know how much timewe have, but we've got how,
we've got 40 minutes.
Okay.
So I went to a seminar anddoctors' lecturing on something
(09:25):
called truSculpt, and what theydo is they put these little pads
in spots.
Now you don't have to be adoctor to figure this out with
the heat, with the radiofrequency.
If you're only putting SPADs.
Pads in one spot.
First of all, you can't even goup to a high enough temperature
'cause you would burn them withthe wands.
You just keep moving.
I said, second of all, you'regonna, again, you're gonna have
the same problem'cause you'reonly gonna hit the spots that
(09:46):
you put it on.
So I know that, and any anyonewith common sense can figure
that out.
So I figured, oh, I'll just,I'll be kind.
So I raised my hand then I saidhow would you compare this to
handheld where, people areconstantly moving.
And he said, I don't know.
I've never operated one ofthose.
I'm thinking to myself, andyou're the guy that the doctor
that's lecturing here.
That's why I'm like, you knowwhat?
What doctors won't tell you,they don't know anything.
(10:07):
He's lit, literally standing upthere as a doctor with hundreds
of people in the audiencedelivering a lecture with the
slides that they gave him, andhe's just reading the slides out
because he has an MD at the endof his name.
He's the expert.
He is excuse me.
I don't want car paid andgetting paid.
Yes.
John, if people don't know whoyou are, can you tell us a
little bit about, I know you've,so you've been in the industry,
(10:29):
the cosmetic procedure industryfor 20 years.
Can you just tell us a littlebit more'cause you have such a
fascinating story.
I know you were in graphics.
Yeah.
You have a very popular blog.
I should go to hell for whatI've done because for 30 years
prior to this, no, seriously, Iwas in graphic arts, so we took
(10:49):
the already perfect women.
Like literally we did, the mostbeautiful women in the world for
Revlon Victoria's Secret.
We took cellulite off ClaudiaShivers butt when she was 24
years old doing Victoria'sSecret ads.
I wish women could see this.
I always swore that when thecompany went out of business, I
would.
Publish a book of before andafters and then of course I'd
have to move to South America'cause I get by the models, the
(11:11):
photographers, the advertisingagency.
And now a quick message.
Are you an expert in your fieldand you know you need to be out
there more?
And maybe you've tried to dovideo but you really struggled
with it or you weren'tconsistent or you weren't happy
with your results, then weshould have a conversation.
(11:33):
I love helping people just likeyou make engaging, connected,
short form videos that havepeople lean in and want more.
Look for the link in the shownotes and we can set up a call
and see if this is the right fitfor you.
It's time to get yourself outthere and stop being the best
(11:53):
kept secret.
Now we're back to the show.
I want everybody to hear that,like that is such an important
point.
As somebody who grew up, I wasbulimic with periods of
anorexia.
Every woman I know has struggledwith weight and body image, all
one of the top models.
Claudia Schiffer had celluliteat age 24, and we're not shaming
(12:16):
Claudia at all.
We're trying to normalize it.
She's human.
She's human.
She's human.
She's still gorgeous howwhatever age she is.
But I just want the listeners tohear that because I think we
just compare to spare thing.
I know.
I used to wait in the checkout.
It's.
And look at all the beautiful,perfect, Cosmo covers there.
There was not a single womanthat did not get retouched,
(12:39):
period.
Everyone, and matter of fact,who has the worst skin on the
planet?
The models, because they'reconstantly putting on tons of
makeup.
Yeah, I'm sure they havebreakouts and they have to
cover, oh my God their skin wasthe worst.
Okay.
So you're doing this and soyou're doing this graphic thing
and then you got into thisbusiness with your wife your
partners.
Is that right?
Yeah.
(12:59):
Okay.
Yeah.
Yeah.
My, it all started with myfriend Oz Garcia.
He's a nutritionist and he waswriting redesigning 50, so he
was interviewing the top doctorsin the world and there was this
it couple.
It was a Brazilian and anAmerican surgeon.
They were testing the latest andgreatest devices.
They were doing surgeries inGermany and South America.
In New York and LA and they werethe IT doctors, so she was
(13:21):
working for them for freebecause she wanted to do a
fellowship with the IT doctorsthat were doing the top work.
And there were no laser or anyof that stuff in any of the, in
any of the medical schoolsdidn't exist.
So that was the place.
So she was willing to work forthem for free.
So I met her there.
And when that shut down, it wastime for her to open her own
practice.
(13:41):
I funded it and I've been therefor 20 years, but I've gone to
I've gone to Monte Carlo.
Poor me.
I had to go to Monte Carlo, tothe Anti-Aging Congress.
Oh.
And to see all the la and that'swhere we met the people who make
Ult, which is very popular now.
We met them in 2009 forperspective Sculp was released
in 2018.
So I've been around, before theindustry really existed for the
(14:03):
most part.
As a matter of fact, we broughttheir first ACCI device in 2009
to New York, and I landed updoing their PR be because they
didn't even have a marketingteam or a sales team in the
United States back then.
That's how, wow.
How nascent it was and how longI'd been in the industry.
Okay, and can you just breakthat down again?
The Excel.
(14:24):
Machine that you got yeah.
It's E-X-I-L-I-S.
And like I said, I, what we loveabout it is that it gets the, it
helps melt the fat and the sideeffect the smoother, tighter
skin.
Oh, so it's a laser, like ifsomebody's never, oh, it's, oh,
okay.
So let me do this in layman'sterm.
Okay.
Thank you so the whole industrybegan in 2001 with Thermage and
(14:47):
Thermage.
Nothing else existed.
That's 16 years beforeCoolSculpting and anything.
So when you, for us normal humanbeings to understand things we
make need to make analogies,right?
When you put your chicken in themicrowave, the skin doesn't
brown'cause it manages the radiofrequency goes right past the
surface into the middle.
So Thermage brilliantly said,huh, if we can go right past the
(15:10):
surface of the skin and get tothe middle, what could we do
with that?
So they go right to the collagenlayer.
So the beauty of radio frequencyis you can bypass the surface.
If you tried to get rid of awrinkle with a laser, you'd burn
the heck out of your skin beforeyou ever got anywhere near the
collagen layer.
Oh, so with radio frequency,you're bypassing the skin, just
like your microwave bypasses theskin of the chicken.
(15:33):
You get to the collagen, there'san immediate tightening of the
collagen, and then because thecollagen's been hit so hard, you
actually grow more collagen overthe next three to six months.
So Thermage is, we love that.
We do a ton of that.
That's skin tightening, andthat's the one that's been
around for about, more than 20years.
It was the first device andthen.
(15:53):
Fast forward, the whole industrycan be summed up in three words.
So you have radio frequency,which is what I just explained,
okay.
Freezing, which no one shouldever do.
And then you have musclestimulation like sculp to make
muscles, which also burns fat.
'cause you're 20,000 crunches onyour abs.
You do not have enough glycogenstores for that energy to
(16:14):
happen.
So you start melting some fat.
In the area.
So that's magical.
And that's, by the way, that's asafe one.
Yeah.
Okay.
Wait.
All right.
Slow down again.
Just I'm so sorry.
No.
You're so brilliant.
I just want people to be able toreally absorb this so the em
sculpting.
Yeah.
I get excited and I forget thatI'm the fish in the water.
So sculp, which is very popularall everywhere.
(16:35):
They sell it everywhere now.
So sculp, what they did is they,and again, the company that
makes this device, they're aphysical therapy company, so
they somehow they've segued intothe aesthetic industry.
But, so when you stimulate theabs.
Electromagnetically, so it's notlike the little stick ons.
This is a$350,000 machineelectromagnetically.
(16:58):
You're stimulating the abs tocontract 20,000 times in 30
minutes.
So you're laying thererelatively comfortable and your
abs are just going and it's likeyou're literally got the
equivalent of what, I don't evenknow, two years of going to the
gym and doing crunches.
20,000, I don't know how long ittakes you to do 20,000 crunches.
(17:19):
If you're a 17-year-old, you doa thousand a day.
Maybe it's only a month, butwe're getting it done in 30
minutes.
Some people don't go up to ahundred percent, but it's, it
doesn't hurt.
It's just, it's a bit, it soundsamazing, especially if
somebody's had back issues likeit sounds'cause I know the
stronger your core, the betterit is for your back.
For everything core iseverything brilliant.
(17:40):
I resist working it, you knowwhat's brilliant about that?
So everything that happens inthis industry, like you just
said, common sense explains itall right?
Because a lot of people do withback issues are like thrill to
death.
When they do it, it helps them.
But again, I was, yeah, I can'twait.
I'm like, I can't wait to cometo New York and do your work.
(18:01):
Of course.
And John, you've told me, soyou've been in this industry for
a long time, and I love that youwere on the other side of it
first, right?
That you've been all around, andI know that people fly in from
Russia.
China and Europe.
Victoria.
Yeah.
And what do they say?
What call you?
Oh the act I was in the officelast week and I,'cause I'm not
(18:24):
there, I try to answer the phoneso I can have a long
conversation with a potentialclient, answer all their
questions because the ladies inthe office are taking care of
the clients and they're like.
No one wants to see a man in theoffice.
I'm like, fine.
So I'm here answering phones.
No you're in the office, you'redealing with your stretch marsh,
your cellulite.
A lot of women don't wanna seemen, and that's okay with me.
(18:45):
I'm happy answering phones andtalking to people and having
fun.
I just talk to this.
Young lady an hour ago.
And she was a I can't helpmyself.
I like people.
And she wanted to do the sculpand she's I'm in New York.
I'm in Miami.
I said that's interesting.
What do you do?
And then, we had a whole longconversation and we landed up
for a half hour talking abouteverything.
So it, I enjoy it, but it, it's,I'm sorry, I lost my train of
(19:09):
thought.
Please.
That's okay.
I asked you, I know when wespeak you'll say, oh, so and so
just flew in from Russia and Oh,yeah, I'm sorry.
I was in the office and I saidto Danielle, I said, so this
lady from who lives in China andis in New York occasionally says
that you're the best.
She goes, John, she's a doctor.
And she said, I'm the best.
And she said, she doesn't justdo the treatment in China, she
(19:30):
does it in Paris and China and abunch of other places.
And she said, I.
I only do it with you.
And I'm like, oh, okay.
And I was like, this is justlast Tuesday.
And I said, how many doctors doyou treat?
She goes over 20.
She goes, and they always leanon me like,'cause what would a
doctor know about thesemachines?
You don't spend half a milliondollars and go to medical school
(19:50):
to operate a machine that youwere OI could learn how to
operate.
And if we were the ones with themost experience, then we would
be the best.
So you want to go to the, soevery once in a while I get, I
think once every five years youget a wise guy that's I only
wanna be treated by the doctor.
Like fine, the doctor comes inand the technician shows the
doctor how to turn on themachine, right?
(20:11):
But the doctor's not very goodat it'cause they don't do it
every day.
The thing about radio frequencyis it is very hot to get to an
effective temperature.
So you have to really, it's likeplaying four D chess.
You know when you do theThermage on the face, you're
like, oh, look, John has alittle loose skin under his
chin.
Let's save a few extra pulsesfor here.
And is no one's as everyone'sasymmetrical.
(20:33):
So the left side needs a littlemore than the right side.
And, his cheekbones are a littlethin, so let's not put too many
pulses there.
So it, you really gotta knowwhat you're doing and then you
gotta watch the temperature thewhole time.
So you want to go to thetechnician that does it every
day?
That does it every day, yeah.
I love it.
And you look amazing.
And what are you, 98?
No, I'm just kidding.
(20:54):
71.
71.
But look at that.
Yeah, I didn't believe it.
So people were worried about.
The Turkey neck, supposedly whenFacebook came out, that became
like the top surgery.
For people, so they wouldn'thave to have surgery.
They could just come get.
The m sculpting.
Yeah.
Actually okay, so now we'regonna segue to the face.
(21:16):
So on the face you haveThermage, and then the guys who
made the sculp, which you seeall the stupid chicks dancing on
TikTok with the thing on theirFs.
They made something called mface, E-M-F-A-C-E, the e ems,
electromagnetics.
So now we're doing the we'redoing the muscle stimulation on
the face, so it's prefixed here.
(21:36):
Here and here, right?
So if you think about it, it'sit's crazy because why would you
go get your face cut apart likeFrankenstein ripped open, get
the muscle, cut it, make it alittle shorter, okay?
Stitch it back together andstitch your face back together.
It's what about if we couldactually just contract those
muscles 20,000 times and now themuscle has gotten tighter and
(21:58):
the muscle, so you, instead ofdoing a face lift.
A surgical facelift, you'relifting your face with your own
muscles.
When they did their FDAapprovals, they submit all the
paperwork and they said thatthey were getting around 30%
increase in muscle, around thesame number for less wrinkles
and more collagen because italso has radio frequency as
(22:20):
well.
So M face is safe.
You don't have to come to us forthat.
You can do m face pretty muchanywhere.
That's amazing.
And I know I have a, this womanI don't know well, but she is a
facelift coach and she isbeautiful.
But she said the averagefacelift is like 25, 30 k maybe.
Oh.
(22:41):
Yeah.
And then there's a hugedowntime.
Yeah this just sounds amazing,John.
Yeah.
And one things I love about youis you have a blog and you
really.
You encourage people to not doit unless they're totally ready.
'cause you have a lot ofintegrity.
Yeah.
It's, I go to the seminars andthe doctor's do you know if you
took financing you'd make 30%more money?
(23:01):
And in my head I'm like, andyou're gonna go to hell because
I'm not gonna convince you ifyou can't put a couple grand on
your credit card, I'm not gonnaconvince you to go into a seven
year loan.
For something that is really fordiscretionary income, it's, I
think it's evil.
I really do.
I love it.
It's wrong on so many levels.
So there's the Sculping, there'sthe Thermage, and then there's M
(23:24):
Face, right?
And if people have questions,they can call you, right?
Yeah.
And by the way, the sculp youcan do on other body parts.
You can do your thigh thighs.
Tell me more about that.
Yeah.
Thigh, inner thighs, outerthighs, back of thighs.
Front of thighs.
Oh, by the way here, quickstory.
Around 10 let's not give it theexact year, but one of the
(23:45):
Victoria's Secret models who wasmaking four and a half million
that year, she was the highestrunway model in the world.
They were complaining.
How is this woman making fourand a half million a year when
she has a jiggly butt?
So we landed up doing Thermageon her butt, her front of her
thigh, back, her thighs andeverything.
No names of course.
But wow.
Yeah.
So they all do it.
Even the most drop dead gorgeouswomen in the world, they do this
(24:07):
stuff.
And the reason why you don't seeit now, I think Gwyneth Paltrow
actually stumps for Thermage.
So I, so there's nothing wrongwith saying her name.
She actually does, work withthem.
When you see all her buddies,it's like me.
You just tighten the skin on theface, no surgery, no nothing,
and it's a no-brainer.
It makes so much sense, John.
I'm, I'm a big yoga person andthere is yoga for the face and
(24:31):
they, my teacher would say, partof it is wherever we worry, like
we hold emotion.
And so when you can release andstretch and grow, but most
people don't know how to do it.
This sounds amazing.
I agree.
A we need to know.
I agree.
A million percent.
Yeah.
Yeah.
Sorry, I interrupted you.
That's okay.
I, we can edit.
(24:52):
Do you want us to know John?
The point is that, so whenpeople call and they're like, oh
yeah, I can't spend thousands ofdollars on this or that, it's
like you know what?
If nothing else, they provedthat facial yoga works.
Granted, you gotta be doing20,000 of them or whatever.
It's a lot, right?
But the fact of the matter is weonly do here, and here.
There's a lot of differentmuscles.
And honestly I'm like looking atsome of these facial yoga things
(25:15):
and saying gee, maybe I could domaybe a little, maybe I should
do the exercise for one of themuscles.
We're not getting to.
With the devices we use.
So it's really cool that you canlook at the world that we do and
then replicate it.
Yeah, okay, fine.
Don't pay us for giving you20,000 crunches.
But now, thank God they provedwith MRIs that it takes actually
(25:36):
six four treatments.
It takes 80,000 crunches to geta six pack if you're less than
25% body fat.
But at least now we know that solove it.
I love it.
I just feel like the fact thatyou are discouraging people, if
it doesn't, if it's not rightfor them, is so refreshing.
And what else do people tell us?
(25:58):
Another like insider secret,John.
The only thing I tell everyoneis I tell people right to their
face.
Someone, I don't even know whothey are.
They want to come to us, they'reinquiring about us.
I said, listen, use commonsense.
Look, if you actually type incosmetic doctor on Yelp in New
York, they'll get a 700.
And I went and looked at six 50to 700.
(26:18):
They're all doctors and or medspas, whatever.
So I'm like, you're not, even ifthey all offer free consults,
eh, I don't think you, you getto see'em all.
So why don't you start withcommon sense.
Go to their website.
People like ourselves, we bragabout stuff like, Ooh, we did,
we had this in 2007.
This in 2009.
Start with the people that havebeen around for more than 10 or
15 years, and guess what?
(26:39):
Out of the 700, you're now downto about 25.
Okay.
Then common sense is commonsense.
Number two, make sure they have12 different technologies,
because the guys with the sculpon the abs, they sold it to
everyone, okay.
So people that had never in theindustry whatsoever, they have
the sculp.
You call them up and they'relike what's, is that the right
treatment for you?
Of course it is.
(26:59):
Of course.
It's'cause the only one theyhave, at least if you go to
someone that has a bunch ofdifferent technologies, they're
not like, for example, in thestomach area.
I could tell you that we coulduse Mone, we could use Thermage,
we could use CEUs, we could use,sculp.
So there's three or fourdifferent technologies depending
on your degree of fat, looseskin, this, that, and there is,
by the way, there is another onethat I just wanted to mention.
(27:21):
Mone uses acoustic wave forcellulite, which is just
magical.
That's one of the most searchedfor things.
A lot.
Everyone has cellulite, 90% ofwomen have cellulite, period.
And so this is really cool storytoo, because, again, the BTL is
a physical therapy top company.
So the women who were coming forphysical therapy to heal the
muscle more quickly, were usingacoustic wave as like a
(27:42):
pounding, it's an acoustic wave.
And they were like, wait aminute.
My cellulite's disappearing.
What the f?
And so normally you go in, youpay a bunch of money and nothing
happens.
They were paying money forphysical therapy and their
cellulite was disappearing.
So cellulite.
What happens with cellulite, youhave a mesh that's holding back
the fat, right?
And with hormones and this,that, the other thing, the mesh
(28:04):
gets a little loose and the fatpokes through and it looks like
cottage chiefs.
So the, they're trying to hitthe bands for the muscles, but
they're also hitting the bandsthat are tightening up and
reducing the cellulite.
So we were asked by thatcompany,'cause we had just
brought their first device tothe United States in 2009.
In 2010, he said, test it outfor us.
(28:24):
I know you guys do a lot of bodytreatment.
So we brought their acousticwave machine and we found out
that acoustic wave alone wasmore effective than anything
else on the marketplace forcellulite.
And then fast forward 2020, theyadded radio frequency to the
acoustic wave and they brandedit Mone.
And they said we could be thedoctor training facility in New
York.
So we've had a really wonderfulhistory in this industry and,
(28:48):
like I say, you can, on onehand, you can be safe doing a
lot of these things anywhere,but then I do get the phone
calls from the manufacturer.
They're like you're not you'renot giving it to anyone with a
pacemaker.
I'm like, why would we?
It's electromagnetic.
You give someone a heart attackwith the right, with the sculp,
and he goes, oh, and thensomeone else had the blue jean
button was touching their skin.
They gave'em a third degreeburn.
(29:08):
So I would also tell women, stayaway from the med spas.
Go to a doctor's office.
The same technology that's atthe med spas are in the doctor's
offices.
I would agree.
I have been horribly bruised.
That lasted for weeks.
Because somebody was in a hurryand yeah, I was like, all that
was a good lesson.
(29:29):
So lots of experience.
John, I know that you blog a lotabout health and nutrition.
Love that so people know aboutthat side of you.
Sure.
Nothing else matters.
Steve's job, you name it.
Anyone who's a billionaire wouldhappily pay a billion dollars to
make their cancer go away orwhatever happens to them at some
point in their life.
(29:50):
It's more important, what we dois superficial.
I would love nothing better thanif someone who left a$5,000
deposit calls me back and says,you know what?
I did a course onself-confidence with Elaine, and
I'm, I don't want, I want tocancel the procedure.
I'm like, great.
Here's your money back.
I'm happy to hear it.
That's, so if I would recommendanything, I would be hang out
with you.
Get yourself confidence up,because otherwise you're just
(30:12):
gonna be finding something else.
When I was in retouching, wewould've these, oh, that's a
great, really brilliant point.
Really brilliant point.
If you don't do the inside work,you're gonna keep doing the
outside fit.
And it gets, so we would sitthere with the art director or
the creative director and he,they would be like, Ooh.
Let's get rid of that.
And they're like, Ooh, let'sretouch that.
Ooh, let's retouch that.
The minute you get rid of onething, you find something else.
(30:33):
Yeah.
And that's what the, a lot ofthe women are like that with
their cosmetic procedures.
And of course you see it's gonehorribly wrong with some of
these ridiculously elephant lipsand all these crazy things.
Cat lady, the duck lips, all thethings.
Yeah.
It's it is not a rewarding pathto go down.
It's speaking to your clientele,your friends that you care
about, do your facial yoga.
(30:54):
Put on your sunblock.
'cause that's the biggest agerof your skin, assuming you don't
smoke cigarettes.
And.
Just take care of yourself,drink lots of water, put on
sunblock and you'll never haveto see us.
And do your facial yoga.
It's but if you want to there.
So how do people find you?
What's the name of your studio?
I'm gonna put it in the shownotes, but.
Yeah, that's okay.
(31:15):
Just put it in the show notes.
Yeah.
And I always try to answer thephones and try to, just be
helpful'cause I have to go tosleep at night with me and I
wanna go to sleep with a goodperson.
That's funny.
I love that.
John, I have to tell you.
You have been such a good friendto me during a very challenging
year, and you have reminded meabout who I truly am, and I so
(31:39):
appreciate that.
And that's one thing I loveabout you is you lift everybody
up.
Everybody up.
So I just really think you're anawesome human being and I can't
wait to come see you again inNew York and New Jersey.
And if anybody's listening andthey have more questions, what
is the easiest way to find you?
(32:02):
You could even call me directlyon myself.
Okay.
And say you're a friend ofElaine.
Okay.
I'll put that, say it.
Yeah.
Okay.
Good.
And, by the way, I, truth betold I figured.
Let me, I, since I had the hourwrong, I went and watched some
of your videos again and someones that I hadn't seen before.
You're iconic.
Oh, thank you.
And the work you do is the mostimportant work in the world.
(32:24):
Really.
I'm so sorry.
Other than saving babies andchildren, but I'm just saying.
I just feel like so many peoplehave lost their voice and their
inner power, and when I can helpsomebody tap back into that and
get present to that little kidthat was excited about life and
self-expressed and that is justlike the best feeling in the
(32:45):
world.
Yeah.
And check your hormones too.
Oh wait.
What do you have to say aboutthat?
Yeah.
You know what, John, I want youto mention your blog because.
That's another way for people toget to know and trust you before
they call, I think.
Okay.
Sure.
Yeah.
I it, yeah.
It's free health and beautysecrets.com because I just love,
I love this like first if anyoneis upset about anything, first
(33:10):
you have to check your hormones.
Because if your hormones are offy your life's gonna suck.
And then go to Elaine anduplevel your confidence.
And then you think you need anaesthetic treatment, then go for
it.
Do you wanna hear the gr Thisis, could be a B roll, but I
tell you this, once I, I thinkI, tell me story.
I tell you my OMI story.
Tell me I started takingtestosterone in 2010.
(33:31):
So my doctor said, if you taketestosterone, your body shuts
down and you know you'll have totake testosterone forever.
He goes, try this innocentlittle pill.
It's Clomid some of your.
Female friends might be familiarwith it.
It's to make more hormones, soit tells your brain to make more
hormones.
So everything, so all themachinery in your body is still
functioning.
So I start taking this Clomid,and two, within two or three
(33:53):
days, I'm sitting there next tomy wife and I'm like, she's
looking at me funny.
I'm, who said that?
And then I'm like, oh no she'slooking at you Weird.
She doesn't like you.
And then there's two little12-year-old girls having a
conversation in my brain sayingall this stupid shit.
And I'm like.
What the fuck?
What is happening?
I thought I was going insane.
Fortunately, I was friendly withthe doctor.
(34:14):
I called him up at 11 o'clock atnight.
I said, what is going on?
There's like a chick flick goingon in my head, and the two
little girls are going back andforth saying, she's looking at
you funny.
She doesn't like you anymore.
And I was like, what's going on?
He goes, he started laughing.
He said, you're making too muchestrogen.
Because the pill tells yourbrain to make more hormones.
I said, is it gonna go away?
'cause if it doesn't go away, Iwill kill myself.
I can't handle this right.
I can't handle it.
(34:35):
I said, so you're telling methat women feel this way at
least one day a month?
Like every man should berequired to take this pill
because I would never give shitto a woman ever again in my
life.
Having just experienced that forone night of my life, it was the
most miserable experience in theworld.
If this is what too muchestrogen feels like.
(34:56):
The whole world should know whatthat feels like so that they,
they talk about men, oh, I'mgonna wear a pregnant suit, or
this, screw that.
Take a pill.
That makes a lot of estrogen.
That's fascinating andhilarious.
Yeah.
I felt like I had 85 cups ofcoffee and I was overly
sensitive.
That's how I felt.
Yeah.
Yeah.
It's just the worst feeling inthe world.
(35:17):
I know I get like that when Ihaven't been to enough AA
meetings.
I start taking things toopersonally and I'm overly
sensitive and I'm in my head, soI'm like, all right, girl.
Meditate, yoga meeting.
Get back get centered.
But you gotta know yourhormones.
And for women, by the way,there's a proper level of
testosterone.
'cause we all have everything.
Men has progesterone, estrogen,estradiol, we have everything.
(35:39):
And women have a little bit oftestosterone.
And if their testosterone is toolow, they will not have a sex
drive.
Right?
Insurance companies charge afortune to make sure your
company charges, pays for it.
But you should have all yourhormones tested.
I do it like twice a year'causethey'll pay for it.
I love it.
All right.
Any parting thoughts, John, aswe wrap up any?
(35:59):
No, just love yourself.
Beautiful.
Thank you so much.
I just think you're so handsomeand brilliant and funny and
kind, and thank you for liftingme up.
And thank you for lifting somany other people up, and thanks
for being a fabulous guest.
Thank you for trusting me.
(36:19):
Okay.
Bye.
Bye everybody.
See you next week.
Hello and welcome to Captivatethe Mic with Elaine Williams,
where we talk about speakingconfidence, how to have more
power on stage, and powerfulpresence, and all the things.
And I have amazing experts,colleagues, and friends.
You are in for such a treat.
Today I am interviewing my dearfriend and colleague, john
(00:29):
Aslan.
I don't know if I said thatcorrectly.
He is a such a New Yorker.
He has an amazingtransformational story and he
has been in the med spa worldbefore there were med spas and
he is so up on all the cuttingedge stuff and he actually
(00:51):
talks.
A lot of young women out ofhaving procedures done because
he preaches about inner beautyand he is all about what is best
for each person.
And I love his integrity.
I love his passion.
He's just an outstanding guy andI felt like it was important to
have him on the show because hehas a really unique.
(01:13):
Look at things and there's a lotof misinformation out there, so
I can't wait for you to sit backand listen.
Please subscribe, rate, review,and share this episode with
somebody who you think needs tohear it, and I'm so glad you're
hi everybody.
I am here with my fabulousfriend and colleague, John Aian.
(01:34):
I am so excited to have you aton our podcast.
John, thank you for being here.
Oh, thank you.
I'm actually honored.
When I look at the work that youdo and how much you care about
people and their traumas andhelping them, it's just such an
honor that you would choose meto be the avatar.
The trusted avatar that wouldhelp the women you care about to
(01:55):
avoid any sort of complicationand avoid those treatments that
could hurt them, because allsomeone need, does anyone need
another trauma in their life?
When there's so many safe thingsout there, why would you even
risk getting hurt?
I love that.
And I, I know I've had my ownexperiences and so John, can you
just do a little, can you justtell people a little bit about
(02:17):
what you do?
Sure.
I've been in this space for 20years.
Wow.
And for perspective, the spacepretty much didn't exist.
That long ago, like the word inthe world, became more
commonplace in 2016 whenCoolSculpting launched because
they spent a hundred milliondollars a year advertising.
(02:37):
Yeah.
That's like the perspectivethat's, remember General Motors,
that's what they used to spendon all their brands put
together, so they have thishumongous advertising budget.
Direct to consumer.
Like I would talk to a malefriend in Tennessee and he is oh
yeah, I just passed thebillboard in Tennessee.
Is that what you're doing?
I'm like, no.
I said, but you're like in theindustry.
(02:58):
That is the industry I'm in.
Yeah, I've been in it for 20years and from myself.
The reason why I feel veryempowered is that I try to
answer every phone call so theladies in the office can take
care of the patients.
So the first thing I do is say,tell me what treatments you've
done, what worked for you andwhat didn't work for you.
(03:19):
And then it's funny, that sameday I get a I get an email
saying, oh, do you wanna buythis$25,000 survey about the
aesthetic industry?
And I'm like, oh my gosh, no, Ihave more.
No, I live it.
Thank you very much.
Yeah.
I have more information than youdo.
And by the way, you're promotingthe most dangerous ones because
those are the ones that aretrending.
Yeah and since I work withpeople and I always work from
(03:40):
the inside out and a lot of myfemale clients are worried about
how they look or that they'regonna get bullied and there is
tremendous pressure to look yourbest.
Of course.
John, tell us like.
And I watched that ninetiesmodel thing.
'cause I grew up with CindyCrawford and Linda and it was so
(04:00):
fun to watch it with my sister.
And then when Linda talked aboutthe CoolSculpting and what
happened, it was horrifying.
If somebody's listening andthey've been struggling, who
hasn't?
Tell us about CoolSculpting andwhy it's so dangerous.
Okay, so on their originalwebsite, which they said there
is a possibility of paradoxicalhyperplasia is the term for it.
(04:24):
It's when the fat cells multiplylike crazy and it forms a hard
mass.
The worst part about it is thatyou have to wait a year.
Then they can remove itsurgically.
But in Lindy Evangelist's case,you could read the article.
It's still online in PeopleMagazine.
She removed it and it grew back.
So it's, she's like permanentlydisfigured and she did like
(04:45):
here, she did all thesedifferent places too.
So she sued'em for 50 million.
Wow.
Rightfully so yeah, when I speakto new clients and they're not
gonna come, I get it and I'mlike, listen, if you do nothing
else, just don't doCoolSculpting.
I.
And I think a lot of peopledon't, there's so many different
people doing procedures likethat, and I love it when you
(05:06):
told me this story about howthere was a 16-year-old girl who
called in and you talked her outof it.
Tell us about that.
I answer.
I was answering questions on caras well.
It's like I'm 16 years old andmy boyfriend doesn't like my
stretch marks.
What should I do?
I'm like, dump his ass.
He's a superficial jerk.
And then I got the question overand over again and I said, you
know what?
(05:26):
If you don't have stretch marks,paint them on this way.
It'll be a jerk repeller this.
Because you don't have to wastesix months getting to know
someone.
And men find out he's a jerkbecause beautiful women are like
yourself.
They're powerful.
To me, that's what I'm attractedto, woman powerful.
Who's smart, vivacious funny.
That's it.
That's the short list and thelong list, there's nothing else
(05:49):
more attractive than a woman.
Oh, thank you, John.
It breaks my heart.
I posted an old picture of mewhen I graduated college and I
remember feeling like I was fatand.
And not pretty.
And looking at the picture, Iwas like, I was beautiful.
We're so hard on ourselves.
So tell us more about what weneed to know.
(06:11):
Like I feel like you were gonnatell us the inside secrets.
Oh, absolutely.
Nobody else is gonna know.
So what else do we need to know?
Okay, so let's start.
Yeah, let's the hook and what wecare about is what do we wanna
avoid, in life, that's reallymore important.
We all wanna avoid pain morethan get pleasure, right?
I wanna out of court and not inthe hospital.
(06:32):
So the number one stay away fromis CoolSculpting.
And I still check in.
I have doctor friends in otherparts of the country and I asked
this one guy, I'm like, howoften does it happen?
He's yeah, once a month.
No big deal.
Allergan pays for the surgery.
Like, how could you knowwhatever happened to first do no
harm?
And, once a month.
Yeah it's, I even looked onPubMed, the National Institute
(06:53):
of Health.
They had a recent study in 2024.
They said it's happening one in50 times.
To me, that means it wouldhappen every month at every
doctor's office.
And I spoke to another doctorjust last week and he said,
yeah, I'm not doing it anymore.
So there it's just it's crazy.
You know why?
And the crazier part about it isthere's about 75 to a hundred
(07:14):
devices that use ultrasound orradio frequency to melt the fat.
And guess what?
The side effect is smoother,tighter skin.
When CoolSculpting does work,it's like taking a bag of ice or
water that turned into ice outtayour freezer, and now you have a
loose wrinkly bag.
So even when, oh no.
Yeah.
I was talking to, again, I'vehad a million conversations at,
(07:35):
three conversations a day.
That's a thousand a year.
I've had 20,000 conversations.
I was talking to this one lady.
Wow.
And I was like, how was yourclothes?
I said, that was great.
I said, okay.
I said, next time you know youmight want to do this'cause
you'll get smoother, tighter ofskin you would get.
And all of a sudden she's I hearthis gas.
She goes, that's when I got theloose skin.
So even people who are happywith the treatment,'cause it's
just literally destroying allthe fat cells in one little spot
(07:58):
and then.
I went, I go to the seminars.
So I go to the seminar and thesalesman for CoolSculpting, it's
he goes, l let me watch this.
He Googles bad school,CoolSculpting, and it's like a
shark bite.
It's just this one little spot.
So what you're gonna do, John,is now you're gonna offer four
in the front on two on the side.
So now you're gonna be charginghim for eight different areas
and you're gonna make 12 grand.
(08:19):
I'm like, what?
For 12 Shark bites?
It's just dishonest on everysingle level.
And it's so sad that peopledon't, my friend did it.
My friend did it, and when shedescribed how, she was like I
have all this bruising, and thenthey said, it's just gonna
slough off.
It really sounds.
Morbid to me.
And again, you could, like, whenyou do something like Aus you,
(08:42):
it's ultrasound radio frequency,you have a wand.
So you go everywhere nice andsmoothly, and you're melting the
fat and you're smoothing andtightening the skin at the same
time.
It's hello?
Okay, wait, say the name of thatprocedure again, please.
It's E-X-I-L-I-S.
Okay.
And there's a lot of others outthere, okay.
There's a lot of ultrasound,radio frequency treatments that
(09:04):
you can accomplish the samething, and you can do it
handheld, smoother and tighter.
Wow.
I love that.
Okay, what else?
Tell us more secret.
While we're at it, let's getinto the weeds at seems a bit
more, I don't know how much timewe have, but we've got how,
we've got 40 minutes.
Okay.
So I went to a seminar anddoctors' lecturing on something
(09:25):
called truSculpt, and what theydo is they put these little pads
in spots.
Now you don't have to be adoctor to figure this out with
the heat, with the radiofrequency.
If you're only putting SPADs.
Pads in one spot.
First of all, you can't even goup to a high enough temperature
'cause you would burn them withthe wands.
You just keep moving.
I said, second of all, you'regonna, again, you're gonna have
the same problem'cause you'reonly gonna hit the spots that
(09:46):
you put it on.
So I know that, and any anyonewith common sense can figure
that out.
So I figured, oh, I'll just,I'll be kind.
So I raised my hand then I saidhow would you compare this to
handheld where, people areconstantly moving.
And he said, I don't know.
I've never operated one ofthose.
I'm thinking to myself, andyou're the guy that the doctor
that's lecturing here.
That's why I'm like, you knowwhat?
What doctors won't tell you,they don't know anything.
(10:07):
He's lit, literally standing upthere as a doctor with hundreds
of people in the audiencedelivering a lecture with the
slides that they gave him, andhe's just reading the slides out
because he has an MD at the endof his name.
He's the expert.
He is excuse me.
I don't want car paid andgetting paid.
Yes.
John, if people don't know whoyou are, can you tell us a
little bit about, I know you've,so you've been in the industry,
(10:29):
the cosmetic procedure industryfor 20 years.
Can you just tell us a littlebit more'cause you have such a
fascinating story.
I know you were in graphics.
Yeah.
You have a very popular blog.
I should go to hell for whatI've done because for 30 years
prior to this, no, seriously, Iwas in graphic arts, so we took
(10:49):
the already perfect women.
Like literally we did, the mostbeautiful women in the world for
Revlon Victoria's Secret.
We took cellulite off ClaudiaShivers butt when she was 24
years old doing Victoria'sSecret ads.
I wish women could see this.
I always swore that when thecompany went out of business, I
would.
Publish a book of before andafters and then of course I'd
have to move to South America'cause I get by the models, the
(11:11):
photographers, the advertisingagency.
And now a quick message.
Are you an expert in your fieldand you know you need to be out
there more?
And maybe you've tried to dovideo but you really struggled
with it or you weren'tconsistent or you weren't happy
with your results, then weshould have a conversation.
(11:33):
I love helping people just likeyou make engaging, connected,
short form videos that havepeople lean in and want more.
Look for the link in the shownotes and we can set up a call
and see if this is the right fitfor you.
It's time to get yourself outthere and stop being the best
(11:53):
kept secret.
Now we're back to the show.
I want everybody to hear that,like that is such an important
point.
As somebody who grew up, I wasbulimic with periods of
anorexia.
Every woman I know has struggledwith weight and body image, all
one of the top models.
Claudia Schiffer had celluliteat age 24, and we're not shaming
(12:16):
Claudia at all.
We're trying to normalize it.
She's human.
She's human.
She's human.
She's still gorgeous howwhatever age she is.
But I just want the listeners tohear that because I think we
just compare to spare thing.
I know.
I used to wait in the checkout.
It's.
And look at all the beautiful,perfect, Cosmo covers there.
There was not a single womanthat did not get retouched,
(12:39):
period.
Everyone, and matter of fact,who has the worst skin on the
planet?
The models, because they'reconstantly putting on tons of
makeup.
Yeah, I'm sure they havebreakouts and they have to
cover, oh my God their skin wasthe worst.
Okay.
So you're doing this and soyou're doing this graphic thing
and then you got into thisbusiness with your wife your
partners.
Is that right?
Yeah.
(12:59):
Okay.
Yeah.
Yeah.
My, it all started with myfriend Oz Garcia.
He's a nutritionist and he waswriting redesigning 50, so he
was interviewing the top doctorsin the world and there was this
it couple.
It was a Brazilian and anAmerican surgeon.
They were testing the latest andgreatest devices.
They were doing surgeries inGermany and South America.
In New York and LA and they werethe IT doctors, so she was
(13:21):
working for them for freebecause she wanted to do a
fellowship with the IT doctorsthat were doing the top work.
And there were no laser or anyof that stuff in any of the, in
any of the medical schoolsdidn't exist.
So that was the place.
So she was willing to work forthem for free.
So I met her there.
And when that shut down, it wastime for her to open her own
practice.
(13:41):
I funded it and I've been therefor 20 years, but I've gone to
I've gone to Monte Carlo.
Poor me.
I had to go to Monte Carlo, tothe Anti-Aging Congress.
Oh.
And to see all the la and that'swhere we met the people who make
Ult, which is very popular now.
We met them in 2009 forperspective Sculp was released
in 2018.
So I've been around, before theindustry really existed for the
(14:03):
most part.
As a matter of fact, we broughttheir first ACCI device in 2009
to New York, and I landed updoing their PR be because they
didn't even have a marketingteam or a sales team in the
United States back then.
That's how, wow.
How nascent it was and how longI'd been in the industry.
Okay, and can you just breakthat down again?
The Excel.
(14:24):
Machine that you got yeah.
It's E-X-I-L-I-S.
And like I said, I, what we loveabout it is that it gets the, it
helps melt the fat and the sideeffect the smoother, tighter
skin.
Oh, so it's a laser, like ifsomebody's never, oh, it's, oh,
okay.
So let me do this in layman'sterm.
Okay.
Thank you so the whole industrybegan in 2001 with Thermage and
(14:47):
Thermage.
Nothing else existed.
That's 16 years beforeCoolSculpting and anything.
So when you, for us normal humanbeings to understand things we
make need to make analogies,right?
When you put your chicken in themicrowave, the skin doesn't
brown'cause it manages the radiofrequency goes right past the
surface into the middle.
So Thermage brilliantly said,huh, if we can go right past the
(15:10):
surface of the skin and get tothe middle, what could we do
with that?
So they go right to the collagenlayer.
So the beauty of radio frequencyis you can bypass the surface.
If you tried to get rid of awrinkle with a laser, you'd burn
the heck out of your skin beforeyou ever got anywhere near the
collagen layer.
Oh, so with radio frequency,you're bypassing the skin, just
like your microwave bypasses theskin of the chicken.
(15:33):
You get to the collagen, there'san immediate tightening of the
collagen, and then because thecollagen's been hit so hard, you
actually grow more collagen overthe next three to six months.
So Thermage is, we love that.
We do a ton of that.
That's skin tightening, andthat's the one that's been
around for about, more than 20years.
It was the first device andthen.
(15:53):
Fast forward, the whole industrycan be summed up in three words.
So you have radio frequency,which is what I just explained,
okay.
Freezing, which no one shouldever do.
And then you have musclestimulation like sculp to make
muscles, which also burns fat.
'cause you're 20,000 crunches onyour abs.
You do not have enough glycogenstores for that energy to
(16:14):
happen.
So you start melting some fat.
In the area.
So that's magical.
And that's, by the way, that's asafe one.
Yeah.
Okay.
Wait.
All right.
Slow down again.
Just I'm so sorry.
No.
You're so brilliant.
I just want people to be able toreally absorb this so the em
sculpting.
Yeah.
I get excited and I forget thatI'm the fish in the water.
So sculp, which is very popularall everywhere.
(16:35):
They sell it everywhere now.
So sculp, what they did is they,and again, the company that
makes this device, they're aphysical therapy company, so
they somehow they've segued intothe aesthetic industry.
But, so when you stimulate theabs.
Electromagnetically, so it's notlike the little stick ons.
This is a$350,000 machineelectromagnetically.
(16:58):
You're stimulating the abs tocontract 20,000 times in 30
minutes.
So you're laying thererelatively comfortable and your
abs are just going and it's likeyou're literally got the
equivalent of what, I don't evenknow, two years of going to the
gym and doing crunches.
20,000, I don't know how long ittakes you to do 20,000 crunches.
(17:19):
If you're a 17-year-old, you doa thousand a day.
Maybe it's only a month, butwe're getting it done in 30
minutes.
Some people don't go up to ahundred percent, but it's, it
doesn't hurt.
It's just, it's a bit, it soundsamazing, especially if
somebody's had back issues likeit sounds'cause I know the
stronger your core, the betterit is for your back.
For everything core iseverything brilliant.
(17:40):
I resist working it, you knowwhat's brilliant about that?
So everything that happens inthis industry, like you just
said, common sense explains itall right?
Because a lot of people do withback issues are like thrill to
death.
When they do it, it helps them.
But again, I was, yeah, I can'twait.
I'm like, I can't wait to cometo New York and do your work.
(18:01):
Of course.
And John, you've told me, soyou've been in this industry for
a long time, and I love that youwere on the other side of it
first, right?
That you've been all around, andI know that people fly in from
Russia.
China and Europe.
Victoria.
Yeah.
And what do they say?
What call you?
Oh the act I was in the officelast week and I,'cause I'm not
(18:24):
there, I try to answer the phoneso I can have a long
conversation with a potentialclient, answer all their
questions because the ladies inthe office are taking care of
the clients and they're like.
No one wants to see a man in theoffice.
I'm like, fine.
So I'm here answering phones.
No you're in the office, you'redealing with your stretch marsh,
your cellulite.
A lot of women don't wanna seemen, and that's okay with me.
(18:45):
I'm happy answering phones andtalking to people and having
fun.
I just talk to this.
Young lady an hour ago.
And she was a I can't helpmyself.
I like people.
And she wanted to do the sculpand she's I'm in New York.
I'm in Miami.
I said that's interesting.
What do you do?
And then, we had a whole longconversation and we landed up
for a half hour talking abouteverything.
So it, I enjoy it, but it, it's,I'm sorry, I lost my train of
(19:09):
thought.
Please.
That's okay.
I asked you, I know when wespeak you'll say, oh, so and so
just flew in from Russia and Oh,yeah, I'm sorry.
I was in the office and I saidto Danielle, I said, so this
lady from who lives in China andis in New York occasionally says
that you're the best.
She goes, John, she's a doctor.
And she said, I'm the best.
And she said, she doesn't justdo the treatment in China, she
(19:30):
does it in Paris and China and abunch of other places.
And she said, I.
I only do it with you.
And I'm like, oh, okay.
And I was like, this is justlast Tuesday.
And I said, how many doctors doyou treat?
She goes over 20.
She goes, and they always leanon me like,'cause what would a
doctor know about thesemachines?
You don't spend half a milliondollars and go to medical school
(19:50):
to operate a machine that youwere OI could learn how to
operate.
And if we were the ones with themost experience, then we would
be the best.
So you want to go to the, soevery once in a while I get, I
think once every five years youget a wise guy that's I only
wanna be treated by the doctor.
Like fine, the doctor comes inand the technician shows the
doctor how to turn on themachine, right?
(20:11):
But the doctor's not very goodat it'cause they don't do it
every day.
The thing about radio frequencyis it is very hot to get to an
effective temperature.
So you have to really, it's likeplaying four D chess.
You know when you do theThermage on the face, you're
like, oh, look, John has alittle loose skin under his
chin.
Let's save a few extra pulsesfor here.
And is no one's as everyone'sasymmetrical.
(20:33):
So the left side needs a littlemore than the right side.
And, his cheekbones are a littlethin, so let's not put too many
pulses there.
So it, you really gotta knowwhat you're doing and then you
gotta watch the temperature thewhole time.
So you want to go to thetechnician that does it every
day?
That does it every day, yeah.
I love it.
And you look amazing.
And what are you, 98?
No, I'm just kidding.
(20:54):
71.
71.
But look at that.
Yeah, I didn't believe it.
So people were worried about.
The Turkey neck, supposedly whenFacebook came out, that became
like the top surgery.
For people, so they wouldn'thave to have surgery.
They could just come get.
The m sculpting.
Yeah.
Actually okay, so now we'regonna segue to the face.
(21:16):
So on the face you haveThermage, and then the guys who
made the sculp, which you seeall the stupid chicks dancing on
TikTok with the thing on theirFs.
They made something called mface, E-M-F-A-C-E, the e ems,
electromagnetics.
So now we're doing the we'redoing the muscle stimulation on
the face, so it's prefixed here.
(21:36):
Here and here, right?
So if you think about it, it'sit's crazy because why would you
go get your face cut apart likeFrankenstein ripped open, get
the muscle, cut it, make it alittle shorter, okay?
Stitch it back together andstitch your face back together.
It's what about if we couldactually just contract those
muscles 20,000 times and now themuscle has gotten tighter and
(21:58):
the muscle, so you, instead ofdoing a face lift.
A surgical facelift, you'relifting your face with your own
muscles.
When they did their FDAapprovals, they submit all the
paperwork and they said thatthey were getting around 30%
increase in muscle, around thesame number for less wrinkles
and more collagen because italso has radio frequency as
(22:20):
well.
So M face is safe.
You don't have to come to us forthat.
You can do m face pretty muchanywhere.
That's amazing.
And I know I have a, this womanI don't know well, but she is a
facelift coach and she isbeautiful.
But she said the averagefacelift is like 25, 30 k maybe.
Oh.
(22:41):
Yeah.
And then there's a hugedowntime.
Yeah this just sounds amazing,John.
Yeah.
And one things I love about youis you have a blog and you
really.
You encourage people to not doit unless they're totally ready.
'cause you have a lot ofintegrity.
Yeah.
It's, I go to the seminars andthe doctor's do you know if you
took financing you'd make 30%more money?
(23:01):
And in my head I'm like, andyou're gonna go to hell because
I'm not gonna convince you ifyou can't put a couple grand on
your credit card, I'm not gonnaconvince you to go into a seven
year loan.
For something that is really fordiscretionary income, it's, I
think it's evil.
I really do.
I love it.
It's wrong on so many levels.
So there's the Sculping, there'sthe Thermage, and then there's M
(23:24):
Face, right?
And if people have questions,they can call you, right?
Yeah.
And by the way, the sculp youcan do on other body parts.
You can do your thigh thighs.
Tell me more about that.
Yeah.
Thigh, inner thighs, outerthighs, back of thighs.
Front of thighs.
Oh, by the way here, quickstory.
Around 10 let's not give it theexact year, but one of the
(23:45):
Victoria's Secret models who wasmaking four and a half million
that year, she was the highestrunway model in the world.
They were complaining.
How is this woman making fourand a half million a year when
she has a jiggly butt?
So we landed up doing Thermageon her butt, her front of her
thigh, back, her thighs andeverything.
No names of course.
But wow.
Yeah.
So they all do it.
Even the most drop dead gorgeouswomen in the world, they do this
(24:07):
stuff.
And the reason why you don't seeit now, I think Gwyneth Paltrow
actually stumps for Thermage.
So I, so there's nothing wrongwith saying her name.
She actually does, work withthem.
When you see all her buddies,it's like me.
You just tighten the skin on theface, no surgery, no nothing,
and it's a no-brainer.
It makes so much sense, John.
I'm, I'm a big yoga person andthere is yoga for the face and
(24:31):
they, my teacher would say, partof it is wherever we worry, like
we hold emotion.
And so when you can release andstretch and grow, but most
people don't know how to do it.
This sounds amazing.
I agree.
A we need to know.
I agree.
A million percent.
Yeah.
Yeah.
Sorry, I interrupted you.
That's okay.
I, we can edit.
(24:52):
Do you want us to know John?
The point is that, so whenpeople call and they're like, oh
yeah, I can't spend thousands ofdollars on this or that, it's
like you know what?
If nothing else, they provedthat facial yoga works.
Granted, you gotta be doing20,000 of them or whatever.
It's a lot, right?
But the fact of the matter is weonly do here, and here.
There's a lot of differentmuscles.
And honestly I'm like looking atsome of these facial yoga things
(25:15):
and saying gee, maybe I could domaybe a little, maybe I should
do the exercise for one of themuscles.
We're not getting to.
With the devices we use.
So it's really cool that you canlook at the world that we do and
then replicate it.
Yeah, okay, fine.
Don't pay us for giving you20,000 crunches.
But now, thank God they provedwith MRIs that it takes actually
(25:36):
six four treatments.
It takes 80,000 crunches to geta six pack if you're less than
25% body fat.
But at least now we know that solove it.
I love it.
I just feel like the fact thatyou are discouraging people, if
it doesn't, if it's not rightfor them, is so refreshing.
And what else do people tell us?
(25:58):
Another like insider secret,John.
The only thing I tell everyoneis I tell people right to their
face.
Someone, I don't even know whothey are.
They want to come to us, they'reinquiring about us.
I said, listen, use commonsense.
Look, if you actually type incosmetic doctor on Yelp in New
York, they'll get a 700.
And I went and looked at six 50to 700.
(26:18):
They're all doctors and or medspas, whatever.
So I'm like, you're not, even ifthey all offer free consults,
eh, I don't think you, you getto see'em all.
So why don't you start withcommon sense.
Go to their website.
People like ourselves, we bragabout stuff like, Ooh, we did,
we had this in 2007.
This in 2009.
Start with the people that havebeen around for more than 10 or
15 years, and guess what?
(26:39):
Out of the 700, you're now downto about 25.
Okay.
Then common sense is commonsense.
Number two, make sure they have12 different technologies,
because the guys with the sculpon the abs, they sold it to
everyone, okay.
So people that had never in theindustry whatsoever, they have
the sculp.
You call them up and they'relike what's, is that the right
treatment for you?
Of course it is.
(26:59):
Of course.
It's'cause the only one theyhave, at least if you go to
someone that has a bunch ofdifferent technologies, they're
not like, for example, in thestomach area.
I could tell you that we coulduse Mone, we could use Thermage,
we could use CEUs, we could use,sculp.
So there's three or fourdifferent technologies depending
on your degree of fat, looseskin, this, that, and there is,
by the way, there is another onethat I just wanted to mention.
(27:21):
Mone uses acoustic wave forcellulite, which is just
magical.
That's one of the most searchedfor things.
A lot.
Everyone has cellulite, 90% ofwomen have cellulite, period.
And so this is really cool storytoo, because, again, the BTL is
a physical therapy top company.
So the women who were coming forphysical therapy to heal the
muscle more quickly, were usingacoustic wave as like a
(27:42):
pounding, it's an acoustic wave.
And they were like, wait aminute.
My cellulite's disappearing.
What the f?
And so normally you go in, youpay a bunch of money and nothing
happens.
They were paying money forphysical therapy and their
cellulite was disappearing.
So cellulite.
What happens with cellulite, youhave a mesh that's holding back
the fat, right?
And with hormones and this,that, the other thing, the mesh
(28:04):
gets a little loose and the fatpokes through and it looks like
cottage chiefs.
So the, they're trying to hitthe bands for the muscles, but
they're also hitting the bandsthat are tightening up and
reducing the cellulite.
So we were asked by thatcompany,'cause we had just
brought their first device tothe United States in 2009.
In 2010, he said, test it outfor us.
(28:24):
I know you guys do a lot of bodytreatment.
So we brought their acousticwave machine and we found out
that acoustic wave alone wasmore effective than anything
else on the marketplace forcellulite.
And then fast forward 2020, theyadded radio frequency to the
acoustic wave and they brandedit Mone.
And they said we could be thedoctor training facility in New
York.
So we've had a really wonderfulhistory in this industry and,
(28:48):
like I say, you can, on onehand, you can be safe doing a
lot of these things anywhere,but then I do get the phone
calls from the manufacturer.
They're like you're not you'renot giving it to anyone with a
pacemaker.
I'm like, why would we?
It's electromagnetic.
You give someone a heart attackwith the right, with the sculp,
and he goes, oh, and thensomeone else had the blue jean
button was touching their skin.
They gave'em a third degreeburn.
(29:08):
So I would also tell women, stayaway from the med spas.
Go to a doctor's office.
The same technology that's atthe med spas are in the doctor's
offices.
I would agree.
I have been horribly bruised.
That lasted for weeks.
Because somebody was in a hurryand yeah, I was like, all that
was a good lesson.
(29:29):
So lots of experience.
John, I know that you blog a lotabout health and nutrition.
Love that so people know aboutthat side of you.
Sure.
Nothing else matters.
Steve's job, you name it.
Anyone who's a billionaire wouldhappily pay a billion dollars to
make their cancer go away orwhatever happens to them at some
point in their life.
(29:50):
It's more important, what we dois superficial.
I would love nothing better thanif someone who left a$5,000
deposit calls me back and says,you know what?
I did a course onself-confidence with Elaine, and
I'm, I don't want, I want tocancel the procedure.
I'm like, great.
Here's your money back.
I'm happy to hear it.
That's, so if I would recommendanything, I would be hang out
with you.
Get yourself confidence up,because otherwise you're just
(30:12):
gonna be finding something else.
When I was in retouching, wewould've these, oh, that's a
great, really brilliant point.
Really brilliant point.
If you don't do the inside work,you're gonna keep doing the
outside fit.
And it gets, so we would sitthere with the art director or
the creative director and he,they would be like, Ooh.
Let's get rid of that.
And they're like, Ooh, let'sretouch that.
Ooh, let's retouch that.
The minute you get rid of onething, you find something else.
(30:33):
Yeah.
And that's what the, a lot ofthe women are like that with
their cosmetic procedures.
And of course you see it's gonehorribly wrong with some of
these ridiculously elephant lipsand all these crazy things.
Cat lady, the duck lips, all thethings.
Yeah.
It's it is not a rewarding pathto go down.
It's speaking to your clientele,your friends that you care
about, do your facial yoga.
(30:54):
Put on your sunblock.
'cause that's the biggest agerof your skin, assuming you don't
smoke cigarettes.
And.
Just take care of yourself,drink lots of water, put on
sunblock and you'll never haveto see us.
And do your facial yoga.
It's but if you want to there.
So how do people find you?
What's the name of your studio?
I'm gonna put it in the shownotes, but.
Yeah, that's okay.
(31:15):
Just put it in the show notes.
Yeah.
And I always try to answer thephones and try to, just be
helpful'cause I have to go tosleep at night with me and I
wanna go to sleep with a goodperson.
That's funny.
I love that.
John, I have to tell you.
You have been such a good friendto me during a very challenging
year, and you have reminded meabout who I truly am, and I so
(31:39):
appreciate that.
And that's one thing I loveabout you is you lift everybody
up.
Everybody up.
So I just really think you're anawesome human being and I can't
wait to come see you again inNew York and New Jersey.
And if anybody's listening andthey have more questions, what
is the easiest way to find you?
(32:02):
You could even call me directlyon myself.
Okay.
And say you're a friend ofElaine.
Okay.
I'll put that, say it.
Yeah.
Okay.
Good.
And, by the way, I, truth betold I figured.
Let me, I, since I had the hourwrong, I went and watched some
of your videos again and someones that I hadn't seen before.
You're iconic.
Oh, thank you.
And the work you do is the mostimportant work in the world.
(32:24):
Really.
I'm so sorry.
Other than saving babies andchildren, but I'm just saying.
I just feel like so many peoplehave lost their voice and their
inner power, and when I can helpsomebody tap back into that and
get present to that little kidthat was excited about life and
self-expressed and that is justlike the best feeling in the
(32:45):
world.
Yeah.
And check your hormones too.
Oh wait.
What do you have to say aboutthat?
Yeah.
You know what, John, I want youto mention your blog because.
That's another way for people toget to know and trust you before
they call, I think.
Okay.
Sure.
Yeah.
I it, yeah.
It's free health and beautysecrets.com because I just love,
I love this like first if anyoneis upset about anything, first
(33:10):
you have to check your hormones.
Because if your hormones are offy your life's gonna suck.
And then go to Elaine anduplevel your confidence.
And then you think you need anaesthetic treatment, then go for
it.
Do you wanna hear the gr Thisis, could be a B roll, but I
tell you this, once I, I thinkI, tell me story.
I tell you my OMI story.
Tell me I started takingtestosterone in 2010.
(33:31):
So my doctor said, if you taketestosterone, your body shuts
down and you know you'll have totake testosterone forever.
He goes, try this innocentlittle pill.
It's Clomid some of your.
Female friends might be familiarwith it.
It's to make more hormones, soit tells your brain to make more
hormones.
So everything, so all themachinery in your body is still
functioning.
So I start taking this Clomid,and two, within two or three
(33:53):
days, I'm sitting there next tomy wife and I'm like, she's
looking at me funny.
I'm, who said that?
And then I'm like, oh no she'slooking at you Weird.
She doesn't like you.
And then there's two little12-year-old girls having a
conversation in my brain sayingall this stupid shit.
And I'm like.
What the fuck?
What is happening?
I thought I was going insane.
Fortunately, I was friendly withthe doctor.
(34:14):
I called him up at 11 o'clock atnight.
I said, what is going on?
There's like a chick flick goingon in my head, and the two
little girls are going back andforth saying, she's looking at
you funny.
She doesn't like you anymore.
And I was like, what's going on?
He goes, he started laughing.
He said, you're making too muchestrogen.
Because the pill tells yourbrain to make more hormones.
I said, is it gonna go away?
'cause if it doesn't go away, Iwill kill myself.
I can't handle this right.
I can't handle it.
(34:35):
I said, so you're telling methat women feel this way at
least one day a month?
Like every man should berequired to take this pill
because I would never give shitto a woman ever again in my
life.
Having just experienced that forone night of my life, it was the
most miserable experience in theworld.
If this is what too muchestrogen feels like.
(34:56):
The whole world should know whatthat feels like so that they,
they talk about men, oh, I'mgonna wear a pregnant suit, or
this, screw that.
Take a pill.
That makes a lot of estrogen.
That's fascinating andhilarious.
Yeah.
I felt like I had 85 cups ofcoffee and I was overly
sensitive.
That's how I felt.
Yeah.
Yeah.
It's just the worst feeling inthe world.
(35:17):
I know I get like that when Ihaven't been to enough AA
meetings.
I start taking things toopersonally and I'm overly
sensitive and I'm in my head, soI'm like, all right, girl.
Meditate, yoga meeting.
Get back get centered.
But you gotta know yourhormones.
And for women, by the way,there's a proper level of
testosterone.
'cause we all have everything.
Men has progesterone, estrogen,estradiol, we have everything.
(35:39):
And women have a little bit oftestosterone.
And if their testosterone is toolow, they will not have a sex
drive.
Right?
Insurance companies charge afortune to make sure your
company charges, pays for it.
But you should have all yourhormones tested.
I do it like twice a year'causethey'll pay for it.
I love it.
All right.
Any parting thoughts, John, aswe wrap up any?
(35:59):
No, just love yourself.
Beautiful.
Thank you so much.
I just think you're so handsomeand brilliant and funny and
kind, and thank you for liftingme up.
And thank you for lifting somany other people up, and thanks
for being a fabulous guest.
Thank you for trusting me.
(36:19):
Okay.
Bye.
Bye everybody.
See you next week.
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com