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March 21, 2025 β€’ 74 mins

πŸŽ™οΈ In this episode I sit down with Ruth Carpenter, the creative force behind the marketing of one of the UK’s most iconic and playful pizza brands β€” Pizza Pilgrims.

From navigating career leaps to scaling a national brand, Ruth opens up about the realities of marketing in hospitality, how to stay authentic as you grow, and why being serious about not taking yourself too seriously is a powerful strategy.

πŸ‘€ Expect real talk about:

πŸ• Her journey from the creative agency world into the heart of hospitality

πŸ• Lessons learned from both indie venues and national rollouts

πŸ• Why Pizza Pilgrims is not just about pizza

πŸ• The subtle art of turning branding into a community-driven movement

πŸ• The power of humour, connection, and a little bit of chaos in brand building

πŸ”₯ Whether you're in hospitality, brand, or just love hearing stories from people who are passionate about what they do β€” this one’s for you.


Ruths Answers:

πŸ”₯ Best Hospitality Experience: Hawksmoor

πŸ”₯ Best Hospitality Tech: StoreKit

πŸ”₯ Best Restaurant: Six By Nico

πŸ”₯ Best Burger: Truffle Burger

πŸ”₯ Best Hotel:Β Ace Hotel


πŸ‘‰ Hit subscribe, drop a comment, and let us know your favourite part of the conversation.


πŸ“Ί Or watch on YouTube:

https://youtu.be/ee8sz8rCEqQ


#HospitalityMarketing #PizzaPilgrims #MarketingStrategy #WomenInBusiness #BrandBuilding #Loyalty #RestaurantMarketing #CreativeBranding #HospitalityTech

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