DIY Daycare Marketing: Meet an Accidental Childcare Marketing Professional

Summary:

In this episode of CareCast, we welcome our Podcast producer, Haley Beroske. Haley reflects on her career journey which took her from a degree in child development to becoming the chief of marketing for a childcare franchise. She candidly discusses the challenges she faced, including imposter syndrome and learning from BIG mistakes, like the significant impact of website changes on SEO.

We’ll cover some listener Q+A’s on effective marketing strategies for daycare centers, discussing the importance of targeted events and community engagement. Haley offers practical advice for smaller daycare businesses, stressing the value of establishing a local presence both online and offline.

Key Takeaways:

• DIY marketing is possible with patience and willingness to learn
• Canva is a valuable tool for daycares to create brand consistency
• Learning from Mistakes: Haley candidly shares her experiences of facing challenges and making mistakes, such as the impact of website changes on SEO. She highlights the importance of learning from these experiences and embracing feedback, even when it's difficult to hear. This willingness to learn and adapt is crucial for personal and professional growth.

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Linkedin: https://www.linkedin.com/company/careday/

CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/